Tag Archives: ROI

Snapchat’s Two New Hires Will Help It Show Its True Value to Marketers

Snapchat might be every teenager’s favorite app for silly selfies, but the company is taking its business very seriously. The Venice, Calif. startup has hired two marketing measurement veterans to better show marketers how their money can show returns from Snapchat ads, the Wall Street Journal reported and Snapchat confirmed to Fortune. Though Snapchat has…