Tag Archives: privacy

Facebook’s Plan For WhatsApp Data Poses Legal Risks

When WhatsApp announced on Thursday that it would start sharing data with its corporate parent, Facebook, some of its fans howled that the popular messaging service was betraying long-held promises to protect their privacy. But for the companies, angry users may pose less of a problem than the Federal Trade Commission, which serves as the…

http://time.com/4467956/facebook-whatsapp-data-privacy-legal/

Adobe Doubles Down on Marketing Analytics

Adobe adbe is following up a record quarter with an ambitious data-sharing initiative being introduced on Tuesday at its annual customer conference. The effort, dubbed the Adobe Marketing Cloud Device Co-op, is one of several ways the software maker plans to use sophisticated marketing analytics to distinguish its strategy from those of big rivals, such…

http://fortune.com/2016/03/22/adobe-marketing-analytics/