Tag Archives: Pinterest

Pinterest Crosses Key Milestone In Quest To Be a Truly Global Business

Pinterest, the online bulletin board for images of fashion, food, and furniture, took a while to start making money. It took and even longer to build a truly international business. On Thursday, Pinterest revealed that more than half of its users are from outside the U.S., signaling a major step in the company’s transformation into…

http://fortune.com/2016/04/28/pinterest-international-users/

How Hashtags Work on #Twitter #Instagram #GooglePlus #Pinterest #Facebook #Tumblr and #Flickr



Recent post on Online Marketing Hub:

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr 

by christopherjanb 

Posted by AnnSmarty

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to their community.

The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz.
Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.

This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.

Twitter

Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support letters, numbers and _ (underscore).

There are no hashtag limits (length, number) as long as you keep your message within 140 characters (which is already limiting in itself).

TipWhile Twitter hashtags are reported to increase engagement, the most efficient way to use them is through hosting and participating in Twitter chats. Here’s a detailed tutorial on hosting a Twitter chat.

TipEvent hashtags (conferences, festivals, etc.) also work very well on Twitter. You don’t need to actually be in an event to network with people through the official hashtag. Event organisers usually market the official hashtag very well, which means additional exposure for you if you use it.

Twitter search results are ranked by most popular. You can switch to “All” results, which are filtered by date.

See image for Twitter search results.

Useful Twitter Hashtag Tools:

Hashtagify tracks trending hashtags and shows “related” hashtags for any base terms you provide.
TwChat lets you discover, participate in, and easily host Twitter chats. It’s also a useful tool for monitoring and archiving any hashtag streams.

Instagram

Like Twitter, Instagram hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support numbers and _.

You can add up to 30 hashtags to a single photo. You can even tag your photo after publishing it. Simply list your hashtags in the comments. (Note that you can only do this for your own uploads.)

Instagram hashtags increase your following dramatically, especially if you use hot and trending hashtags.

TipThe best use of hashtags on Instagram is to participate in hashtag games like #tbt and #MondayBlues. Both can make your Instagram posting very consistent (e.g., you have a theme for every day of the week) and increase your following and interactions.) In my experience, people are very willing to click these specific hashtags to see the photos of other participants.

TipLocation-based hashtags also work very well for Instagram. I use both abbreviated and full location names (#la and #losangeles, for instance).

Instagram search results are sorted by “most recent”.

Use Websta to track hot hashtags on Instagram.

Google Plus

The only official rule for Google Plus hashtag character support is “no spaces”. However, you may have trouble using any characters (which are not letters, numbers or underscore) because Google Plus will attempt to drop them from the linked part of the hashtag.

There’s no way to make a hashtag with numbers only (e.g., #2015).

Google Plus has perceived hashtags differently from the very start. Instead of letting users organize and monitor their conversations, Google Plus hashtags allow for greater exploration of the platform, by Google and users.

This explains why Google Plus updates are auto-hashtagged, meaning that they are added automatically by Google when the topic is clearly discerned.

There are no known limits to the number of hashtags you can add to Google Plus posts.

TipGoogle Plus hashtags seem to work great for exposing your updates to a wider range of people. I haven’t found any research to back this up, but I’ve personally seen them work this way. Any time I use hashtags on Google Plus, I see more people outside of my extended circles like and comment on my content:

Google Plus hashtags

TipUnlike Twitter and Instagram, “specific” hashtags (e.g., games, events, and locations) don’t seem to work well on Google Plus. Instead, I try to let Google understand what my update is about by using descriptive hashtags (e.g., #marketingtips).

Google Plus hashtag search results
seem to be ranked by popularity. Moreover, search results are powered by “related” hashtags. Sometimes the result will even miss your initial search term.

See full article (link below) for Google Plus hashtag search results image!

Cyfe is the only tool I know of that supports searching and archiving Google Plus hashtag results.

See full article (link below) for Cyfe Google Plus hashtag search results image.

Pinterest

Pinterest hashtags have been quietly supported for some time. “Supported” means the word after the # is clickable (and only in the description).

There are no official rules or limitations on the number of hashtags you can add to a Pinterest post, and Pinterest hashtags seem to support the same set of characters as most other social platforms do.

Pinterest hashtags are clickable in the description.

Pinterest hashtag support remains limited. If you search Pinterest by a hashtag, search results will include all types of words and phrases from the hashtag. This makes using Pinterest hashtag almost pointless.

Pinterest search

TipThe only reasonable way to use Pinterest hashtags is to use them for branding, especially for cross-promotion (to further spread awareness of your event, Twitter chat, etc.).

Tumblr

Tumblr hashtags work similarly to WordPress tags. They will be linked only in the “tags” field. You can’t create an in-text hashtag by simply adding # in front of a word.

Unlike WordPress, Tumblr hashtags improve the discoverability of your updates across the whole platform.

Here’s a quick example: I am not really active on Tumblr, but I do post random updates from time to time.

I treat Tumblr more as a curation tool rather than a social media network, so I’ve never cared about hashtags or if my updates get any visibility, which they didn’t until I used a few hashtags in this post. That day I saw a sudden spike in activity on my pretty abandoned Tumblr blog!

Tumblr hashtags

[Note: I did nothing special to create the spike. All I did was adding a few hashtags. Seems pretty easy, right?]

You can have spaces, apostrophes, commas, dots, and many other symbols in your Tumblr hashtags.

There are no limitations as to how many hashtags you can use on Tumblr, but only the first five hashtags you use are searchable. Your update will only make it to the search results if it’s an original one, not a re-blog, so don’t bother adding tags if you re-blog.

Tip: Any hashtag search will bring up users who recently used those hashtags for you to follow, which means that hashtags are huge for acquiring followers on Tumblr.

For Hashtags search image: “people to follow” see full article (link below)!

Tumblr filters hashtag search results by “most popular” by default. You can switch this to “most recent”.

Furthermore, Tumblr has a “track your tags” feature which allows anyone to add hashtag search results to their “favorite search”. There are no stats available as to which hashtags are tracked by more people, though.

Flickr

Flickr allows all sorts of symbols to be typed after the #, but
seems to only link letters and numbers. While serving the same goal (e.g., organising photos), Flickr tags and hashtags do behave slightly differently.

Clicking on a Flickr tag brings you to search/?tags= page, where you can filter by license, search for groups, and more.

Clicking on a Flickr hashtag brings you to /explore/ page, which shows related [hash]tags and the photos with the same tags (yes, that’s confusing). These results are sorted by “most recent” by default, although you can switch to “most interesting.”
Flickr explore

It’s still not quite clear whether hashtags improve visibility on Flickr, or how different they are from tags, which have existed on the platform for ages. The fact that Flickr hashtags were announced and are now proactively supported in the iOS app may indicate that the whole point of a hashtag on Flickr is to make it easier to organize your photos from the iPhone.

Facebook

Facebook hashtags support the standard set of characters that most popular social platforms support.

Facebook hashtags.

There are no limitations as to the number of hashtags you can add to a Facebook update.

Facebook hashtag search is somewhat weird. Try searching for #california, for example. You’ll likely end up landing on a Facebook page instead of a hashtag search results page.

Making hashtag search impossible on Facebook

An easier way to generate hashtag search results is to simply add the hashtag after http://ift.tt/1v4E0kW (e.g., http://ift.tt/16Mrj97).

You can also bring up hashtag search results by clicking on any hashtag in your Facebook stream. Facebook’s ranking algorithm is complicated. It seems to be a mix of lots of factors, including how closely you are related to the person posting the update, how often you interact with him/her, how popular the actual update is, etc.

I don’t use hashtags on Facebook beyond random cross-posting from Instagram. I have also seen quite a few of my friends become irritated when someone uses hashtags, so I guess it’s too early to tell. With Instagram’s help, however, hashtags may ultimately become widely adopted by Facebook users.

To sum up…

1.Twitter
2.Instagram
3.Google Plus
4.Pinterest
5.Facebook
6.Tumblr
7.Flickr 

Introduced:

1. August 23, 2007
2. January 27, 2011
3. September 25, 2013
4. N/A
5. June 12, 2013
6. August 18, 2009
7. March 17, 2013 

 Supported characters: 1. Letters, numbers and _
2. Letters, numbers and _
3. Letters, numbers and _ () 4. no numbers-only hashtags
Letters, 5. numbers and _
Letters, 6. numbers and 7. Any Letters and numbers

Limitations: 1. None
2. 30 hashtags per update, max
3. None
4. None
5. None
6. None
7. None 

For more see: https://omhub.wordpress.com/2015/02/16/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickr/ 

Hashtag page posted “By Mike Armstrong”

12 Reasons Why Your Business Needs Pinterest Marketing

New post on Online Marketing Hub

12 Reasons Why Your Business Needs Pinterest Marketing
by christopherjanb
12 Reasons Why Your Business Needs To Start ‘Pinning It’

When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for? If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social media networks, Pinterest.

Shareaholic.com reveals that Pinterest has increased its traffic driving capacity up to 7.10% from 4.79% in just three months (from December 2013 to March 2014). This 48% increase has a huge effect for brand exposure through digital marketing in products such as books, magazines, antiques, services, and even IT/computing.

Pinterest is a social media platform based mostly on images. For more than four years, you increase your social network by pins of uploaded, saved, and shared photos which are then organized into pinboards. It can be compared to Facebook as it has an increasing number of fans reaching over 70 million and still continues to grow. If you want your business to be big, here’s why you should go ahead and start pinning and start some Pinterest marketing.

Reasons to start Pinterest marketing
Here are some top tips to start Pinterest marketing today!

1. Strengthen Your Brand
With Pinterest, you could personalize your page to your business name and your logo as your profile picture to reach maximum exposure every time you pin an image. You could also add a paragraph describing the nature of your business including your business website, and even link this to your Facebook and Twitter accounts. If your business involves different types of services or products, you could categorize them into different pinboards for easier navigation.

2. Drive Heavy Traffic
To drive traffic for your website, Pinterest provides a hover button which leads directly to your site. This is beneficial for users to pin images directly from your site and check your site as well. You do not even have to worry on how to use Pinterest for your business, Pinterest has a guided editor which helps you navigate through the pages without breaking a sweat.

3. Market Research
Pinterest gives you an overview of the trend in the market and what appeals to customers most. You may think that most Pinterest users are women but these women still have husbands and male friends who they would want to give gifts to or shop for. By the way they build pinboards and pin things, you see what makes them tick as a customer and the other products that are trending.

Pinterest marketing

Photo by Bunches and Bits {Karina} via Flickr

4. Gain New Customers
Once your pin has started to gain popularity in various pinboards, you still get a hefty amount of views even when these are pinned or not. Imagine a billboard along a highway, these are seen by the public and could still win them over as long as it stays there. If pinned and shared by various users, you have a higher chance of gaining new customers in the process.

5. Be An Authority In Your Line Of Business
Since you are able to do market research, you can change and focus your ways on how to be an authority in Pinterest. With the right amount and quality of photos and descriptions, you could easily target these descriptions to what most new Pinterest users would want.

6. Free Marketing From Your Fans
Just like Instagram and Facebook, Pinterest makes use of the followers and images that need to increase their popularity. The more the photo or image is interesting, the higher the chances of being pinned by other users. You don’t have to spend more money on a separate content marketing strategy, all you have to invest on is the right description and the quality image that you could pin.

7. Customer Engagement Through Contests
You could increase customer engagement through contests. With Pinterest, you could try hosting a photo contest of the best photo with your business logo on them. This will definitely initiate a pinning spree all over the world with your logo which is an instant marketing for your product. Your brand is being shared not only to you but to their friends as well which are potential or current customers of your product.

Pinterest marketing

Photo by Thomas Hawk via Flickr

8. Widen Product Exposure
This has been said a number of times above, but the point is Pinterest is often linked to Facebook, Twitter, Instagram, and other social media websites so expect to have numerous customers with just one pin.

9. Boost The Sales
Scattering photos all over Pinterest increases exposure to different pinners and boosts your product sales. You may create different pinboards for every target audience you have which, with the right board name, entice these potential customers to patronize your business. Also, part of the sales process should also include the company’s target, vision, and mission.

10. Longer Post Exposure
According to WebpageFX, the average lifespan of a Pinterest pin is three and a half months, which is 1,600 times longer than a Facebook post. Overtime, as your pin gets to be shared with other users, it still continues to spread like wildfire. You don’t have to repeat the pin over and over again to achieve this exposure. Wisemetrics.com shares that a Tweet achieves the peak of its views and retweets in 24 minutes and then dies, a Facebook post could live 90 minute half-life at best, but a Pinterest pin lives for forever. Pinterest makes it easier to search for your product not only on your page but also on other pages as well.

12 Reasons Why Your Business Needs To Start ‘Pinning It’ 4

Photo by Kris Olin via Flickr

11. Excellent SEO Strategy
With the way Pinterest works, keywords are still important. If you google keywords, most of the time a pinterest page comes up with numerous pinboards in it containing the product or the search item.

12. Free Sales Promotion
You don’t need to hire anyone to do the pinning for you. Get a great shot, work on the words, and post it online. Viola! Free marketing! You don’t need to spend a dime on this and this works 24/7.

Why use Pinterest for your business? Pinterest is not just about fashion and other girly stuff. With the rate pinning takes your business, you might just need to start pinning it!

Guest Author: Jeanette Anzon is a freelance writer and runs the blog Adventure Dweller. Follow her @jeanetteanzon

Want to start building your own website or blog? It’s easier than you think!
Want to start a WordPress blog in 5 minutes? The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.49 a month, Bluehost can help you set up and host your website/blog quickly and easily. Because JeffBullas.com is a Bluehost affiliate partner, my readers can visit this page to receive a big discount off the monthly price and a free domain name.

The post 12 Reasons Why Your Business Needs Pinterest Marketing appeared first on Jeffbullas’s Blog.

For more see:
http://omhub.wordpress.com/2015/01/06/12-reasons-why-your-business-needs-pinterest-marketing/

The 12 reasons why your business needs pinterest marketing page was posted by “Mike Armstrong”

For Pinterest training see www.maconsultancycardiff.com

Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK

Business Training including Sales & Marketing Training Courses in Cardiff, South Wales, Wales

Business Training

For Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK including;

  • Web Marketing Training Courses,
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Please visit our online Sales & Marketing storeSales & Marketing Training Courses page on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Courses Cardiff, South Wales & Wales Prices:

All of our off the shelf Sales & Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Courses Cardiff, South Wales & Wales formats:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses Cardiff, South Wales, Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

20141112-092524.jpg

Pinterest Training South Wales

MA Consultancy offers Pinterest Training South Wales Services to Welsh Businesses in Wales including all of the following Pinterest Training South Wales Services:

  • Pinterest Accounts Set Up Training
  • Pinterest Networking Training
  • Pinterest Marketing Training

If you are a Welsh Business in Wales and you are looking for any of the above Pinterest training South Wales services please email: maconsultancy1@gmail.com or call: 07517 024979

Pinterest Training South Wales page posted “By Mike Armstrong”

Web Marketing Training South Wales

We offer many Business Web Marketing Training South Wales Services to Welsh Businesses in Wales including all of the following Web Marketing Training South Wales Services

  • Search Engine Optimisation Training
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  • WordPress Training | Kentico Training
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The Social Media Training Services include: LinkedIn Training, Twitter Training, Facebook Training, Google+ Training, Pinterest Training, Video Marketing Training and Picture Marketing Training.

If you are a Welsh Business in Wales and you are looking for any of the above business training South Wales services please email: maconsultancy1@gmail.com or call: 07517 024979

The Web Marketing Training South Wales page was posted “By Mike Armstrong”

Web Marketing Training Wales

MA Consultancy offers many Business Web Marketing Training Services to Welsh Businesses in Wales including all of the following Web Marketing Training Wales Services

  • Search Engine Optimisation Training
  • Content Marketing Training
  • WordPress Training | Kentico Training
  • CMS Training
  • Website Marketing Training Services
  • Social Media Training Services
  • SEO Training Services
  • Business Blogging Training Services
  • E-commerce Training

The Social Media Training Services include: LinkedIn Training, Twitter Training, Facebook Training, Google+ Training, Pinterest Training, Video Marketing Training and Picture Marketing Training.

If you are a Welsh Business in Wales and you are looking for any of the above business training services wales please email: maconsultancy1@gmail.com or call: 07517 024979

Web Marketing Training Wales page posted “By Mike Armstrong”