Tag: music

Testing, Testing: Spotify Has a “Social Listening” Feature in the Works

When Spotify shuttered its in-app messaging capabilities several years back, instead pushing song and album sharing to third-party sites, the streaming giant seemed to be making a statement on its social capacity. But a recently unearthed feature shows that they’re reintroducing communal approaches to music sharing.

According to app detective Jane Manchun Wong, Spotify is currently testing a “Social Listening” feature that allows groups of friends to create and share a near-synchronous listening experience. TechCrunch describes it: “[Social Listening] lets multiple people add songs to a queue they can all listen to. You just all scan one friend’s QR-style Spotify Social Listening code, and then anyone can add songs to the real-time playlist. Differing from their current collaborative playlists, “the user interface will show how many users are connected to the listening session, their profile image, and a code that will allow users to add music.” The tool has obvious utility for inherently communal experiences; TechRadar notes that the feature has high potential for group activities like parties or road trips. But it could also connect friends at a distance, who can also connect using a dedicated link to the always-under-construction list.

At 100 million paying subscribers and millions more listening free with ad support, Spotify is the natural music site to test out this feature. Prior attempts to facilitate synchronous listening, most notably with Turntable.fm but also through a long-forgotten Facebook feature “Listen With”, have since shuttered, leaving Spotify as the only site to offer this capability…should it be released.

Currently, only Spotify employees have access to the still-experimental capability. And there are still some kinks to work out. For example, the tool will struggle to be fully synchronous if a playlist is shared between paid Spotify users and ones who rely on ad support for their experiences- what happens to paid subscribers while other users get ads?

But even if the experience never reaches that fully synchronous pinnacle, it could grow the company’s bottom line; as TechCrunch points out, “the intimate experience of co-listening might lead to longer sessions with Spotify, boosting ad plays or subscription retention.” And from a more altruistic perspective, the rededication of Spotify to making music a communal experience is promising, encouraging even. Some of the best memories many of us have of music include sharing it with friends—if this feature makes it to market, this process could get even easier.

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The post Testing, Testing: Spotify Has a “Social Listening” Feature in the Works appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/06/testing-testing-spotify-has-a-social-listening-feature-in-the-works/

Testing, Testing: Spotify Has a “Social Listening” Feature in the Works

When Spotify shuttered its in-app messaging capabilities several years back, instead pushing song and album sharing to third-party sites, the streaming giant seemed to be making a statement on its social capacity. But a recently unearthed feature shows that they’re reintroducing communal approaches to music sharing.

According to app detective Jane Manchun Wong, Spotify is currently testing a “Social Listening” feature that allows groups of friends to create and share a near-synchronous listening experience. TechCrunch describes it: “[Social Listening] lets multiple people add songs to a queue they can all listen to. You just all scan one friend’s QR-style Spotify Social Listening code, and then anyone can add songs to the real-time playlist. Differing from their current collaborative playlists, “the user interface will show how many users are connected to the listening session, their profile image, and a code that will allow users to add music.” The tool has obvious utility for inherently communal experiences; TechRadar notes that the feature has high potential for group activities like parties or road trips. But it could also connect friends at a distance, who can also connect using a dedicated link to the always-under-construction list.

At 100 million paying subscribers and millions more listening free with ad support, Spotify is the natural music site to test out this feature. Prior attempts to facilitate synchronous listening, most notably with Turntable.fm but also through a long-forgotten Facebook feature “Listen With”, have since shuttered, leaving Spotify as the only site to offer this capability…should it be released.

Currently, only Spotify employees have access to the still-experimental capability. And there are still some kinks to work out. For example, the tool will struggle to be fully synchronous if a playlist is shared between paid Spotify users and ones who rely on ad support for their experiences- what happens to paid subscribers while other users get ads?

But even if the experience never reaches that fully synchronous pinnacle, it could grow the company’s bottom line; as TechCrunch points out, “the intimate experience of co-listening might lead to longer sessions with Spotify, boosting ad plays or subscription retention.” And from a more altruistic perspective, the rededication of Spotify to making music a communal experience is promising, encouraging even. Some of the best memories many of us have of music include sharing it with friends—if this feature makes it to market, this process could get even easier.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH THE SMWLA 2019 PROMO

The post Testing, Testing: Spotify Has a “Social Listening” Feature in the Works appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/06/testing-testing-spotify-has-a-social-listening-feature-in-the-works/

After TikTok and Instagram, Music is Making Its Way to Snapchat

The ability to add music to online creations, without the threat of post removal, has rocketed both Instagram and TikTok to success. Now, Snapchat reportedly wants in.

According to a recent Wall Street Journal report, talks have “intensified in recent weeks” between Snap and the three major record labels: Sony Music Entertainment, Universal Music Group, and Warner Music Group. If completed, Snap could add the ability to embed clips of songs on the platform’s posts. Such a deal would not only enhance the user experience for Snapchat users accustomed to these capabilities on rival apps, but would be “a step toward keeping the app competitive against Facebook and TikTok”—and intensify the arms race of sorts happening among the three.

TikTok gets its music licensing capability from low-cost deals that were completed by its parent company ByteDance and their acquired property, Musical.ly. Facebook secured these rights in 2018, deploying them shortly thereafter via Facebook Messenger, Instagram, and Oculus. Instagram’s power in this arena rose further with its Spotify integration, a major contributor to Instagram Stories’ meteoric rise. But TikTok is nipping at both Instagram and Snapchat’s heels, maintaining its status as the #1 downloaded iOS app for over a year. And Instagram has already responded to this rising dominance by reformatting their fledgling IGTV product to look more like TikTok’s algorithmic feed.

At present, Snapchat’s music integration capabilities are locked into a single lens, deployed as a “Lip Sync Challenge” last December. Should this deal get done, those capabilities could expand into all private and public Snaps. And again, while the deal is not yet signed, it shows promise—and more than a little fight—on the part of Snap, who continues to remake its image to regain the popularity of its early days.

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WATCH THE SMWLA 2019 PROMO

The post After TikTok and Instagram, Music is Making Its Way to Snapchat appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/05/after-tiktok-and-instagram-music-is-making-its-way-to-snapchat/

Apple reveals a host of new products ahead of Christmas

Including new iPad pros and a Macbook Air

via Apple reveals a host of new products ahead of Christmas — WalesOnline – Home

https://welshbizuk.wordpress.com/2018/10/31/apple-reveals-a-host-of-new-products-ahead-of-christmas/

Upcoming Comedy & Music Events for February and beyond at the Neon Entertainment Venue, Newport

If you like Live Music and Comedy then you should definitely check out the newly refurbished Art Deco Neon Venue in Newport. The old Odeon Cinema in Newport, which has been derelict for many years has recently been refurbished as an Entertainment and Events Venue in Newport and with it’s 3,500 capacity it is now […]

https://welshbizuk.wordpress.com/2017/01/21/upcoming-comedy-music-events-for-february-and-beyond-at-the-neon-entertainment-venue-newport/

Upcoming Comedy & Music Events for February and beyond at the Neon Entertainment Venue, Newport

If you like Live Music and Comedy then you should definitely check out the newly refurbished Art Deco Neon Venue in Newport. The old Odeon Cinema in Newport, which has been derelict for many years has recently been refurbished as an Entertainment and Events Venue in Newport and with it’s 3,500 capacity it is now […]

https://welshbizuk.wordpress.com/2017/01/21/upcoming-comedy-music-events-for-february-and-beyond-at-the-neon-entertainment-venue-newport/

Comedy & Music Events in Newport for February….

If you like Live Music and Comedy then you should definitely check out the newly refurbished Art Deco Neon Venue in Newport. The old Odeon Cinema in Newport, which has been derelict for many years has recently been refurbished as an Entertainment and Events Venue in Newport and with it’s 3,500 capacity it is now […]

https://welshbizuk.wordpress.com/2017/01/22/comedy-music-events-in-newport-for-february/

These guys have written a rap about Cardiff and it’s really good

Four musicians from Cardiff have collaborated to perform a rap in tribute to the city. Hip hop artists The Forgotten , GMR , Dion Ell and Noah collaborated to produce a song and a music video in tribute to the Welsh capital. The video takes in iconic scenes from all over the city including a […]

http://cbword.com/2016/10/20/these-guys-have-written-a-rap-about-cardiff-and-its-really-good/

YouTube Goes to the Dark Side for Help With Its Label Fight

For most of the past year, YouTube has been fighting the music industry’s attempts to paint it as a cheapskate, and even a scofflaw, a haven for unfettered copyright infringement. The company, which has been part of Alphabet’s Google goog operation for the past decade, has done its best to argue that these criticisms are…

http://fortune.com/2016/09/29/youtube-label-fight/