Tag Archives: media

How Google and Facebook Have Taken Over the Digital Ad Industry

The good news is that the digital-advertising industry is growing strongly, with revenues up sharply in 2016. The bad news? Virtually all of that growth is going to exactly two companies: Google and Facebook. The latest figures from the Interactive Advertising Bureau show that the third quarter last year was the biggest ever, with a…

http://fortune.com/2017/01/04/google-facebook-ad-industry/

Mark Zuckerberg Finally Admits Facebook Is a Media Company

It was a small step, perhaps, but still a noteworthy one. After months of denying that Facebook is a media company, Mark Zuckerberg admitted in a recent one-on-one interview with his COO, Sheryl Sandberg, that the social network actually is a media company–although not a traditional one. For years, Zuckerberg has argued that Facebook is…

http://fortune.com/2016/12/23/zuckerberg-media-company/

Facebook Doesn’t Need One Public Editor, It Needs 1,000 of Them

Depending on whom you believe, the problem of fake news on Facebook is either one of the most important issues facing mankind, or an over-blown controversy pumped up by the mainstream media. And in a way, that dichotomy itself points out the problem with defining–let alone actually getting rid of–”fake news.” When someone uses that…

http://fortune.com/2016/11/21/facebook-public-editor/

Facebook Makes It Clear That Advertisers Are More Important Than You Are

If there’s one battle that has crystallized a lot of the fear and uncertainty around the media business recently, it’s the fight over ad blocking. Most publishers see it as nothing less than an existential threat to their way of life, and they view users who do it as traitors and thieves. And now they…

http://fortune.com/2016/08/10/facebook-advertising-blocking/

Snapchat Could be the Next Social App That Is Run by an Algorithm

Algorithmic filtering has been much in the news lately, after reports that Facebook routinely fiddles with the site’s Trending Topics, and makes editorial judgements about what to include or exclude. Now, there are reports that Snapchat is about to implement an algorithmic filter for the service, which is a hot platform for short-form video. According…

http://fortune.com/2016/05/18/snapchat-algorithm/

Reuters Signs a News Deal with Red Bull, but Is That a Good Thing?

Anyone who has been following the media industry for the past few years knows that the boundaries between different types of content–news, entertainment, advertising–are blurring like never before. But is that a good thing? And is it something media companies should be embracing, or is it something they should be fighting? Those are questions we…

http://fortune.com/2016/04/01/reuters-red-bull/

Snapchat’s Ultimate Goal Isn’t Just Chat—It’s Total Media Domination

It can be difficult to get a handle on Snapchat sometimes, and not just because of its notoriously user-hostile (at least for old people) design. It’s also a slippery target because it keeps changing so rapidly–the Snapchat you thought you knew six months or a year ago isn’t the same Snapchat you’ll be using tomorrow.…

http://fortune.com/2016/03/31/snapchat-domination/

Eight Out of Ten Reddit Users Get Their News From the Site, Pew Report Says

Reddit isn’t exactly a household name when it comes to the news, at least not for people who grew up with traditional sources like newspapers and TV networks. But a new report from the Pew Research Center says that for those who visit Reddit regularly, the site plays a significant role in their news consumption:…

http://fortune.com/2016/02/25/reddit-pew/

Giphy Says It’s Worth $300 Million Because It’s a Real-Time Media Platform

Three years ago, Giphy was just two weeks old, having just been launched by co-founders Alex Chung and Jace Cooke as a hacked-together search engine for animated GIFs–something they created as a side project within the New York-based tech incubator Betaworks. On Tuesday, the company announced a $55 million financing round that values Giphy at…

http://fortune.com/2016/02/17/giphy-platform/

TV Gets Small: Instagram and Snapchat Launch New Shows

Now that video has been freed from the box we call television, it can take whatever shape and form it wants, and that is producing some pretty interesting experiments. Vine has its six-second vignettes, and Periscope has live-streaming of news events, and now Instagram and Snapchat have released their own versions of TV-style shows. In…

http://fortune.com/2016/02/02/instagram-snapchat-tv/