5 Questions to Ask Before Posting to Social

Before posting new content to your brand’s social media platforms, how much time do you spend thinking about the implications of a post? And how many times have you blasted a random thought to the world, only to regret it five minutes later?

While we do live in a world where anything you post will offend someone, there are a few questions you should ask yourself while sharing on social, so that you don’t post content that is irrelevant to your target audience, or unwittingly end up with a public relations crisis on your hands.

1. Will this come back to haunt me?

While there is no guarantee that a post won’t be used against you, there are general guidelines you can follow to avoid most major headaches. Some are obvious, which include avoiding commenting on politics in most cases, and refrain from posting photos of your employees breaking the law or doing something generally thought of as offensive.

Others are less so. For example, an innocuous cat photo can spark a flame war with the wrong caption.

2. Will this offend my audience?

This is related to the first question, but slightly different. Your brand may be in a niche where general public opinion doesn’t matter. Those controversial topics may be how your company survives, especially if your brand is built around a topic that is considered political. In that case, you’re bound to offend someone.

But after all, you are the one to decide on whether the benefits of posting whatever you want outweigh the costs of losing business. You may also find that the potential customers you lose aren’t people you’d want as your customers anyway. That’s your prerogative.

3. Does this feel authentic?

Everything you posts must align with your brand in some ways. Some examples are posts about a cross-promotion with another related business in town, or advice on how to choose the best product/service for you. Things that don’t make sense: wading into a controversy you know very little about because you want to appear “woke,” or posting pictures irrelevant to your brand. If you run a bakery, you probably shouldn’t be posting pictures of sports cars without context. It’s impressive to post a customized cake in the shape of a client’s vintage Mustang and show a look alike car next to it. But it’s confusing if a photo of a car is posted just because you thought it was cool.

4. Are you providing value?

Every post must connect with your audience. You can buy into the 80/20 rule, which states that 80 percent of your content must be informative, and the remaining 20 percent can either be sales or segments that make followers want to buy your product.

It doesn’t matter how you approach content creation. Just make sure that you are positively engaging with your followers and doing something more than simply stirring up controversy for attention.

5. Are you posting too many contests/giveaways or other content that seems spammy?

Everyone loves a contest or a giveaway. However, there are too many pages that only offer free stuff. An occasional giveaway is a great way to get people interested in your brand, but it can backfire.

Contests are not a valid substitute for content. They can spark people’s interest in your brand, but it’s the rest of your content that can keep people interested, which should be relevant, useful, and informative.

At most, you should do a giveaway once a month and post a few reminders for followers to enter. This is important because not every one who follows your page pays attention to every new move.

If you don’t ask yourself these questions before you click post, you may not get the results you were expecting, and you won’t see the returns on your content that you were aiming for.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post 5 Questions to Ask Before Posting to Social appeared first on Social Media Week.


How Social Data Helps Brands Create Business Opportunities

At Social Media Week London 2018, Gareth Owens, UK Managing Director of Linkfluence, showed how Linkfluence’s strategy helps to make sense of massive landscapes of social data — our posts, forum engagement, likes, shares, “and even poo emojis you use online,” — with a case study of how the agency examined social data surrounding veganism.

In this clip, Gareth talks about how consumers can help advertise on behalf of brands on social media.

Read the full recap and watch their session on SMW Insider.
Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post How Social Data Helps Brands Create Business Opportunities appeared first on Social Media Week.


PODCAST: Platform Specific Storytelling w/ David Schneider & David Levin, joint Creative Directors at That Lot

This week’s episode of Social Media Week’s Leads2Scale podcast features David Schneider and David Levin, joint Creative Directors from That Lot, a platform-first social creative agency from the UK.

David Schneider is best known as an actor and writer for TV shows and films, and has brought his vast experience to That Lot’s video output; David Levin specializes in nailing tone of voice and creating shareable social formats, and was one of the UK’s first professional tweeter.

Featured in this episode, they discussed:

  • How the agency has evolved since its founding days
  • Why Donald Trump’s tweets have been tremendously dominating on social media
  • The hottest social tools to look out for, like Facebook Watch and Stories

Listen and subscribe via the following platforms: Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, and Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post PODCAST: Platform Specific Storytelling w/ David Schneider & David Levin, joint Creative Directors at That Lot appeared first on Social Media Week.


Best Practices to Drive Growth Using LinkedIn Pages

When it comes to engaging communities, LinkedIn has made some latest efforts to make sure that brands do succeed. Recently, this professional networking platform introduced LinkedIn Pages, which was previously known as LinkedIn Company Pages, adding more features and tools for brands and agencies to better engage with their followers.

For marketers, this is a brand new opportunity to drive audience engagement. Below, we’ve summed up some best practices you can use to take full advantage of LinkedIn Pages.

Time to think more seriously about LinkedIn Videos

LinkedIn Videos hasn’t been a mainstream concept — until now. According to the platform, LinkedIn Video is 5x more likely than any other content to start a conversation. Brands are encouraged to always include some sort of rich media in posts, as well as posting as frequently as possible. Companies that post weekly see a 2x lift in engagement with their content.

Image via LinkedIn

These videos don’t even have to all be beautifully shot and nicely edited. We are living in a digital age where viewers value authenticity and relatability, so aim for videos that are honest, fun and straightforward. It will be a perfect chance to connect with your community using a unique but easy-to-approach tone.

However, note that there are some basic principles to follow when it comes to social video production. For example, social videos are better when short. One to two minutes should be enough, but remember to grasp viewers’ attention in the first few seconds; evident from Instagram Stories, many viewers watch videos with sound off, so proper subtitles and graphics will always help deliver important messages.

Complete your pages — it’s as simple as that

This might sound like an obvious mistake, but many brands do still fall for it — not completing their pages.

Companies with complete information get 30% more weekly views, so do take some time to fill out all the blanks.

An important note on the description section: do you know that LinkedIn members can filter their search by keywords? Including well thought-through and relevant keywords in your company’s description can help members get to you more easily, so think about what are the mission, purpose, and focus of your brand, and write all that down carefully.

Make smart use of your Call-to-Action

Brands for sure would want as many visits to their LinkedIn Pages as possible, but do also think beyond that. Your page is also a platform to redirect audience, and lead them toward ideal actions.

Image via LinkedIn

Whether it’s adding an action button to your homepage, or adding links to every blog post, customized Call-to-Action is a chance to optimize your campaigns. These actions can be as simple as a link to your company’s website, or asking followers to repost with their thoughts and comments. This creates a simple but effective connection with customers, for them to have meaningful engagement with brands.

Use social analytics and data to make better decisions

Among the many newly added features for LinkedIn Pages, analytics tools and data-powered suggestions are what brands should truly look into and educate page admins with.

One of the most interesting features, Content Suggestions, allows brands to discover trending topics among their audience, filter through options, and share recommended content with target audience.

Image via linkedIn

Pages admins can also access a metrics platform, where they can look up page views over a custom period of time, to analyze a specific campaign. These pieces of data can show admins what types of content their followers are engaged with. Admins can thus use this information to make more informed decisions on their content and campaigns.

The post Best Practices to Drive Growth Using LinkedIn Pages appeared first on Social Media Week.


Key Takeaways From A Study of 15K Instagram Stories

There’s no denying that Stories nowadays lies in the heart of social media marketing. And as Instagram Stories continues to gain momentum, many brands are expecting to be investing more in the platform. So the question remaining is — how do I effectively up my game?

Look no further. We found a report jointly published by Buffer and Delmondo, in which they analyzed more than 15,000 Instagram Stories from 200 top brands around the world, summarizing key takeaways and practices for marketers to look into.

So let’s get it started.

1. The optimal posting length is one to seven Stories

The report finds that it matters how many Stories you post, and there is no such a thing as “the more, the better.”

Looking into completion rate, which is determined by the number of times Stories were watched from the first frame to the last, the report shows that completion rate continues to drop as the number of Stories increase, and after seven Stories, completion rate will drop below 70%.

Image via Buffer

So in order for viewers to have a satisfying Stories experience without being bored away, marketers need to think carefully about how to fit all information they want to deliver in a day within seven frames.

2. Post Stories off work hours

The report also finds that there are four distinct spikes of views based on hours of the day, and they have one thing in common — being off work hours — in the mornings, afternoons and evenings.

Image via Buffer

According to stats, the best times to post Stories will be 4am – 6am, 8am – 10am, 12pm – 2pm, 8pm – 10pm (Eastern Time).

Every viewer’s Instagram Stories feed is ever-refreshing. If you post during the times they are most likely to see it, your Stories will be pushed further up along the feed line, giving your content the extra boost it needs.

3. Post your best Stories first

You will hear from various social video producers that it’s extremely important to capture your viewers’ attention in the first few seconds, and that’s what data from the report shows, too.

On average, more people exit on the first and last Stories frames than any other part of the Stories, which means that if the Stories’ first frames don’t interest them, audience will exit your content in search of something more entertaining.

Image via Buffer

So, just like a good newspaper story paragraph, the best content should always be put down first.

4. Simple Stories perform better

In the report, Stories from The North Face is used as an example to demonstrate why simple Stories perform better.

image via Buffer

These Stories are consistent in that they are all static images with clear, short text overlay, and sometimes that’s what viewers want in just a few seconds they are prepared for Stories content.

According to The Guardian, simple, static graphics and quick explainer videos oftentimes outperform professionally produced video content.

Thus, the report suggests the best practices to accomplish simplicity will be:

1) Using a background image to quickly tell a story;
2) Adding short copy to convey your message;
3) Decorating with minimal graphics and logos.

The post Key Takeaways From A Study of 15K Instagram Stories appeared first on Social Media Week.


LinkedIn Introduces LinkedIn Pages to Generate Engagement

In mid November, LinkedIn announced its latest effort in fostering communities. What was once called LinkedIn Company Pages is now rebuilt into LinkedIn Pages.

“Pages have been rebuilt from the ground up to make it easier for brands, institutions and organizations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members and 30 million Pages,” according to LinkedIn’s announcement blog post.

Image via LinkedIn

LinkedIn thinks that communities are core to the success of every business. Through meaningful conversations with employees, partners, customers and job candidates, LinkedIn Pages hopes to help drive a company’s growth.

Here are the core features of the new LinkedIn Pages:

Giving Pages admins efficient management tools

Pages admins can now post updates and respond to comments on the go via LinkedIn’s mobile app for both iOS and Android. This has made keeping on top of a brand’s LinkedIn performance and engagement much easier, because up till now, page management via mobile has been problematic, with limitations in functionality.

Image via LinkedIn

In additional, admins are now able to associate Pages with hashtags, enabling them to listen in and respond to social conversations relevant to the brands. They can also now share documents like PowerPoint presentations, Word Documents and PDFs to tell richer brand stories, whereas only images, text and videos were post-able before.

Know and engage with your audience better

Another important feature is Content Suggestions, which surfaces topics and content that are trending within a brand’s target audience on LinkedIn. With this information, admins can now curate and share content that they know their audience will fall for.

LinkedIn is also announcing a suite of tools that help brands discover and re-share their employees’ public LinkedIn posts. “A company’s employees are their greatest asset and can be their biggest advocates. Amplifying their voices can help organizations build stronger connections with their audience,” according to LinkedIn.

Image via LinkedIn

Adding third party tools

LinkedIn Pages has also announced its cooperation with Hootsuite and Crunchbase to help admins manage their presence across a range of social platforms.

“With Hootsuite, admins can now receive notifications within Hootsuite when there is activity on their LinkedIn Page; We have also partnered with Crunchbase to feature funding insights and key investors on LinkedIn Pages, giving LinkedIn members a more comprehensive understanding of a company’s business profile,” according to LinkedIn.

The post LinkedIn Introduces LinkedIn Pages to Generate Engagement appeared first on Social Media Week.


5 SEO Tips for 2019…

5 SEO Tips for 2019…

— Read on kingofmarketinguk.wordpress.com/2018/12/02/5-seo-tips-for-2019/


Attention SME’s Free Marketing on WelshBiz

Free  marketing for SME – what’s the catch?


Any SME who is connected to a larger company can have free marketing from MA Consultancy on WelshBiz our Welsh Business News Channel, if they can get me a marketing contract (or at least a meeting to discuss marketing – where i can get the contract), they will get there marketing and branding advice for free.

They way it will work.  You tell me what you want / need.  I will tell you what else you ,need, We will agree a price., you will pay me, when you get me in to the larger business and I do business, you will get a full refund!

I am currently 10X my business please let me know if you want to do the same.

Email – maconsultancy1@gmail.com

Phone – 07960872549




YouTube Doubles Up on Pre-Roll Ads for Long-Form Content

As video length has expanded on YouTube, the platform has been challenged to find an effective ad display solution that doesn’t mimic the inconvenience of commercial interruptions. This week’s announcement—doubling up on pre-roll advertising spots—sounds like more ad content, but the results appear promising so far. Brands and agencies who host long-form content on their YouTube channels stand to see benefits from this latest change; however, a need to be compelling and attention-grabbing from the start will be all the more necessary.

In the coming weeks, desktop YouTube viewing will afford viewers the option to skip ads (which won’t preclude ads from appearing later in their viewing experience) or to watch two ads at the start of a video. Free and ad-supported Hulu subscriptions presently do something similar; Mashable rightfully calls it a “TV-inspired solution.” Otherwise known at YouTube as “ad pods,” a brief explanation will come up as they decide: “choose when you see ads; watch two ads now for fewer interruptions later.” The option will then gradually deploy for mobile viewers, and then those watching on smart TV sets.

Khushbu Rathi, YouTube’s product manager for video ads, noted on the company blog that the early tests on the feature had increased staying power on long-form content. “Fewer interruptions is correlated with better user metrics, including less abandonment of content and higher rates of ad viewing,” Rathi wrote. Users who opt to watch both ads ahead of a video will see up to 40% fewer ad interruptions, and tested videos saw an 8-11% increase in unique user reach. For advertisers, there will be a 5-10% increase in ad frequency.

In some ways, this seems like the evolution of an announced introduction of non-skippable ads for creators this past August. At that time, YouTube announced, “any channel that can monetize its videos will soon be able to implement non-skippable ads” of 15-20 seconds in length. Previously, only a select number of creative accounts could deploy ads in this fashion. But a number of creators quickly voiced a prospective challenge: audiences might click away from unskippable ads altogether, therefore preventing any ad revenue from coming in. By offering more ads but presenting the details for users to make informed decisions about their viewing experience, YouTube seems to be retaining more viewers on longer videos.

While a few questions remain as this strategy rolls out—the timeline for deployment, if creators can select ad categories, and most notably: what runtime constitutes a “long video”?—Rathi and his team seem committed to evolving the ad experience for advertisers and viewers alike: “we’ll continue working to build the ideal video viewing experience, and keep thinking up ways to deliver value for our advertiser partners.”

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post YouTube Doubles Up on Pre-Roll Ads for Long-Form Content appeared first on Social Media Week.


123 Divorce Winners of Best Stand and Best Marketing at #IntrobizExpo2018 #OnlineDivorce #123Divorce #DivorceAdvice

Speed Networking Zone was a big hit


Winners Of Best Stall


Winners of best marketing


Introbiz Expo 2018 Magazine


Mark and Mike from MA Consultancy