12 mind blowing social media metrics facts…

New post on Online Marketing Hub

12 Mind-Blowing Social Media Metrics Facts (Charts)
by christopherjanb
What Social Media Metrics Mean For Your Business
Tracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk.

To understand the disconnect between social media engagement and driving business results, examine these 3 data points:

88% of businesses will use social media for marketing in 2014, based on eMarketer’s projections. Social media use for business is mainstream. It’s baked into companies’ business plans. Yet don’t jump to the conclusion that businesses can measure how social media contributes to achieving their goals.
88% believe social media is important to be competitive, according to Hootsuite’s Social Business Benchmark Survey. Translation: At a minimum, you need to be present on social media to keep up with your competitors, even if you can’t figure out what it’s doing for your bottom line.
50% of the c-suite understand social media’s power based on Useful Social Media’s The State of Social Media 2014. Similarly 43% say executive buy-in is a challenge in the Social Business Benchmark Survey. Remember: you need c-suite support to get budget and resources.
12 Mind-blowing social media metrics facts (with charts)
So, what do businesses track to determine social media success?

Here are 12 mind-blowing social media metrics facts.

34% of executives are confident they measure social media correctly according to The State of Social Media 2014.
YIKES!!! This means 66% of executives doubt that they’re tracking social media right. This is consistent with the Social Business Benchmark Survey that found that 39% of respondents believe they can transform social media data into actionable insights.

Why do they believe that?

1. Assessing the easy-to-measure stuff.
This should be no surprise. Social media started as something marketers did on the side and backed into social media metrics later.

In The State of Social Media 2014, the top 3 metrics were:

48.7% measure activity or engagement.
47.3% measure web traffic.
47.0% measure followers or likes.
At best these metrics show that your social media marketing yields interaction. But, that’s not enough.

Social Media Explorer’s Jason Falls clarified this challenge best, “Fan acquisition means doing something to get the attention of users on a social network so they will opt in to your messaging. Customer acquisition is doing something to convince a person to purchase something.”

Actionable Social Media Metrics Tips:

You can improve your ability to convert traffic into leads or sales in the following ways.

Include a social media call-to-action to increase response. Consider driving prospects to join your email list or other interim step in the purchase process.
Use tailored landing pages to drive sales related actions. Keep the branding and scent consistent so social media followers stay and take action.
Incorporate unique tracking codes that can be measured on your sales systems. I’ve seen many firms use fewer codes and be unable to measure the origin of the sale.
2. Tracking branding.
Even traditional media has difficulties measuring branding impact. Therefore it’s no surprise that less than 1 in 5 can do so via social media, according to The State of Social Media 2014.

18.1% measure sentiment. Sentiment can be a soft metric attributable to branding.
On social media, your branding must go beyond your name and logo. It must be recognizable in an image, photo or presentation to help make an impression on your target audience without being promotional.

Actionable Social Media Metrics Tips:

Ensure your brand is social media savvy. Here are 35 social media branding attributes to help you.
3. Monitoring reputation on social media.
Based on Social Business Benchmark Survey, monitoring what’s said about your company is highly important. Specifically:

81% of respondents use social media to learn about their firm’s reputation.
79% of respondents use social media to monitor external communications.
A key reason to have social media monitoring is to track potential issues with your company, brand(s), and/or senior executives so you’re able to respond quickly and appropriately. If you’re lucky there should be nothing to track.

Actionable Social Media Metrics Tips:

Ensure your firm has a set of social media policies. Don’t just create a set of social media policies. Make sure your employees understand how to handle themselves when they’re representing your firm.
Have a social media crisis plan to respond to an issue. Be prepared. Make sure key people are on call when a crisis hits.
4. Measuring leads and sales.
According to The State of Social Media 2014, less than 1 in 4 marketers measure sales.

23.3% measure leads.
19.5% measure sales.
These metrics contribute to your firm’s bottom line. They’re the type of hard data I recommend tracking.

Yet they’re difficult to measure. In most cases, it’s not marketers’ fault. Unfortunately that’s not a good enough reason to give you more budget and resources.


8% to 46% of the time, depending on the platform, social media is the first, last or only platform touched by the customer, based on AOL research. Social media has its greatest impact on the middle of the purchase funnel where it’s difficult to track.

Actionable Social Media Metrics Tips:

You can improve your business’s ability to generate leads and sales using social media. Here are a few suggestions

Create a business blog to support sales. Focus on answering your customers’ questions and showing them how to use and style your products. Link to your product pages where appropriate.
Use LinkedIn to build relationships with prospects. Get your employees, especially your sales team, engaged on LinkedIn on a regular basis. This works better for B2B although it can be useful for supporting your B2C business through supplier and distributor relationships. (Here are some useful LinkedIn tactics to help you.)
Post presentations, ebooks and PDFs on SlideShare – B2B social media gold to get qualified sales leads. At a loss for ideas? Take the Lee Odden Epic Content Curation approach to ebooks.
Build your Pinterest presence. B2C marketers can take this social media interaction to the bank. (Here are the Pinterest tips you need.)
50% of respondents in The State of Social Media 2014 said they could track social media ROI, up from 44% in 2013. This compliments Extole research‘s finding that 52% of marketers find it difficult to measure social media ROI.

This should be no surprise. As any MBA student can tell you – without the ability track sales, you can’t calculate ROI.

5. Reducing costs and returns.
Social media can save sales and returns (a form of negative revenues).

73% of respondents value the ability to resolve customer complaints and questions on social media, according to the Social Business Benchmark Survey. These factors help convert prospects into customers and keep customers from making returns.
Actionable Social Media Metrics Tips:

Promote your social media customer service across all of your social media presences and owned media. Let people know where to get problems resolved.
Count hard numbers in terms of comments, reviews and issues to ensure that they’re handled appropriately.
In total, these social media metrics facts make the case for better connecting your social media activity with your lead generation and sales processes on your website, via phone or in your retail establishments.

To this end, it’s important to ensure that your firm’s sales and costs analytics systems can capture your social media tracking codes.

What other social media metrics do you think are important and why?

BTW, here are some useful related article on: 5 Things You Can Do Get Social Media Driving Revenue.

Happy Marketing,
Heidi Cohen

Heidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on Google+, Facebook and Twitter.
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The 12 mind blowing social media metrics facts page was posted “By Mike Armstrong”.

Mobile Marketing Facts & Stats from the US

New post on Online Marketing Hub

Here are the Latest Facts on Mobile Marketing. They Will Surprise You
by christopherjanb

We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes.

This amount of increasing attention for mobiles has some big implications for advertising and marketing budgets.

This mobile momentum is also partly driven by two technologies that have intersected that are both addictive and compulsive.

Social networks and mobile devices.

This is one of the reasons Facebook bought Instagram for future mobile advertising. Mark Zuckerberg has also stated that Facebook would continue to focus on growing its mobile advertising and with 62% of its revenue in Q2 of 2014 now coming from mobile ads, that goal is being fulfilled.

The emerging buzz about mobile marketing
Emarketer came out with a survey, not so long ago, based on the scheme of things in US market and the upcoming trends in advertising spending. What it revealed was that over the next few months we will see a massive jump in the ad spending, something the likes of which hasn’t been witnessed in over a decade. This 5% increase in ad spend hasn’t been seen since 2004.

The US market alone will witness an investment in excess of $180 billion in the ads in just one year.

It is also predicted that digital ad spend will almost match TV by 2017 and mobile will be a big chunk of that.

But as mind boggling as this figure is, what caught our interest was another piece of stat which suggests that the biggest chunk of this ad expenditure will come from mobile advertising. Here are some more facts on mobile marketing that may grab your attention.

When they compared the mobile advertising trends of 2013 with the expected trends (based on quantitive analysis), they found out that the marketeers will be spending more than 80 percent on mobile advertising as compared to the amount they was invested in 2013.
When we compare it with the traditional advertising mediums, 2015 will see mobiles accounting for 14% of the total ad spending in US, while newspapers will witness a decline to 8.6% and magazines to 7.9%. The radio ads won’t fare any better at 8.2%.
And then you have Business Insider that comes out with equally startling figures. As per their studies, between 2013 and 2018, we are going to witness a five-year compound annual growth rate of close to 50% in the mobile advertising revenue.

This massive leap in mobile advertisement spending hardly comes as a surprise to those not novices to the workings of the virtual world.

Advertisers can only be expected to broadcast their products and services in the places they find their targeted audience at. And the mobile phone realm is not just the place where they find their targeted audience, but they gain a hell of a lot of consumers who aren’t very fond of window-shopping.

Formulaic advertisement
The effect of radio and print advertisements on the end user is well documented, and so is the case with the TV advertisements. But the fact that they have been talked about enough doesn’t take anything away from their impact on the consumers, and their significance for advertising professionals. They have been reliably known to establish an instant connect with the end users and that’s precisely why they have remained the go-to mediums for companies looking to pitch its product to a massive customer base. And television commercials have been seized with a keen desire by the same brands, owing to their chief virtues that we are more than aware of.

Be it on the television at your home, the electronic hoardings out side, or the giant screens of movie halls, we are accustomed to our daily dose of TV ads. Thanks to improved quality and creativity standards, the TV ads work and work well.

Why mobile marketing?
The question is then, why suddenly this lean towards mobile marketing?

It rather is a result of the constant pursuit of better results and smaller budgets. The key here is not to overplot the ad content, but to pitch it on a medium that consumers carry with them all the time.

Sitting at a coffee joint
Watching a ridiculously insipid television soap
Killing time at office
On a bus ride
….. and so on
You can’t overstate the fact that the world is going more mobile by the hour and all marketeers are doing is keeping up. As for the mobile shopping, those tiny ads keep getting user’s attention. Unlike the brick and mortar stores, buying unneeded items is much too common on Smartphones, where all you need is a few taps on the screen.

Now, if that doesn’t make advertisers of the world smack their lips in temptation, nothing else will!

Guest Author: Lucie Kruger is an eminent Senior Content Editor and IT consultant for Mobiers Ltd, a leading mobile application development company. You can also contact her, if you are looking forward to hire mobile application developer.

The post Here are the Latest Facts on Mobile Marketing. They Will Surprise You appeared first on Jeffbullas’s Blog.

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Here are the Latest Facts on Mobile Marketing. They Will Surprise You

The Mobile Marketing Facts & Stats from the US page was posted “By Mike Armstrong”