Tag: Marketing News

Smart Happiness Formula – Efficiency Tips #SMARTHappinessFormula

Listen to the most recent episode of my podcast: #STREAMSSuccessFormula – Efficiency – #Efficiency Tips & Advice from UK Entrepreneur #MikeArmstrong💪 https://anchor.fm/mike-armstrong9/episodes/STREAMSSuccessFormula—Efficiency—Efficiency-Tips–Advice-from-UK-Entrepreneur-MikeArmstrong-eg98tb

#STREAMSSuccessFormula – Efficiency – #Efficiency Tips & Advice from UK Entrepreneur #MikeArmstrong💪🙌😎🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍 – Another STREAMS Success Formula Episode #SuccessFormula – Efficiency Tips on how to multi task and create more time in your day to do more things 🎙 #MikeArmstrong #YouCanDoIt #PositivityPodcast #Motivation #MotivationalPodcast #Entrepreneurship #PersonalDevelopmentPodcast #SalesPodcast #MarketingPodcast 😎 #Sales #Marketing #PersonalDevelopment #WOLFofWALES #WOW 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WOWPodcast #SalesTraining #LifeCoaching #BusinessTraining from #MikeArmstrong Teaching people how to achieve their goals and dreams via various motivation, education and personal development teachings! #MikeArmstrongSalesTraining #MikeArmstrongMarketingTraining #MikeArmstrongBusinessTraining #MikeArmstrongEntrepreneurTraining #MikeArmstrongTraining #MATraining on his #YouCanDoItPodcast – #MikeArmstrongPodcast / #MikeArmstrongPodcasts – Rapid Business Growth, Personal Development and Sales & Marketing Training & Advice From #MikeArmstrong on the #YouCanDoItPodcast #YCDI #YCDIPodcast featuring the #Awesome Mike Armstrong #AwesomeArmstrong – #Motivation #Motivated #Motivational #MotivationalPodcast – #10x #20x #Infinityx  #BusinessGrowth #RapidBusinessGrowth #PersonalGrowth #PersonalDevelopment 🚀😎 – #MikeArmstrongYouCanDoItPodcast – More About Mike;  Mike is “The Awesome Mike Armstrong” – A #Philanthropic #Entrepreneur who loves to help people. He’s also an Author, Speaker, Mentor, Coach, Blogger, Vlogger & Podcaster who lives to help people especially; Struggling Business Owners and Entrepreneurs who need a lift and those suffering with Mental Health issues #MentalHealth #MentalWellbeing #MentalHealthSupport. Mike has spent years cultivating an awesome global network, and is currently building an #AwesomeArmy of similarly minded #Philanthropist #Entrepreneurs and is happy to share the contacts and the love with those who are deserving. If that’s you please get in touch with Mike. Mike Armstrong of Mike Armstrong Ltd | MA Group | MA Consultancy | MA Web | MA Training | Marketing Wales / WelshBiz | Tourism Wales | Things To Do In | MA News | MAN Media | MA Property | Mike Armstrong News & Mike Armstrong’s You Can Do It Podcast.

Mike’s areas of Interest and Expertise include Welsh Business News & Events, UK Business News & Events, Global Business News & Events, Business Advice & Personal Development, Rapid Business Growth, Happiness, Success, Goal Achieving, Knowledge Sharing, Elite Performance, as well as Sales & Marketing Mentoring, Coaching, Training and Services inc. Sales & Marketing Strategy & Services, Social Media Strategy & Services, SEO Strategy & Services, Content Marketing Strategy & Services, Ecommerce Strategy & Services, Business Growth Strategy & Services and Property Maintenance, Property Management and Property Development Joint Ventures (JV’s) – All aimed at Biz Owners, Entrepreneurs, Speakers, Coaches, Startups, Networkers, Global Networks and people in need of help, support, love and a pick me up etc.

MA Website – https://mikearmstrong.me #MikeArmstrong

MA News Site – https://MikeArmstrong.me/news/

#MikeArmstrongNews

#MikeArmstrongPoems

#PositiveCoronavirusNews

MA Podcast – https://anchor.fm/mike-armstrong9

#MikeArmstrongPodcasts

#YouCanDoItPodcast #WOLFofWALES #WOWPodcast

Co. Websites – www.maconsultancycardiff.com #MAConsultancy

www.marketing.wales  #WelshBiz

Search & connect with Mike Armstrong in any social media as well as MA Consultancy & WelshBiz!

Also pls join one or all of my Cardiff Businesses, Welsh Businesses, UK Businesses, Global Businesses, Global Networkers, Entrepreneur Zone, Wolf of Wales Fans, Mental Health Support Group, or Mike Armstrong Podcast Fans – Groups on FB 👍😎 or the #AwesomeArmy if you want to get involved and join the team!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The Voice of Social Media Episode on the Mike Armstrong Podcast – #TheVoiceofSocialMedia

Listen to the most recent episode of my podcast: #TheVoiceofSocialMedia Increase Your Social Media Engagement with other people’s content 💪🙌😎🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍 #SMM https://anchor.fm/mike-armstrong9/episodes/TheVoiceofSocialMedia-Increase-Your-Social-Media-Engagement-with-other-peoples-content–SMM-eg916q

#TheVoiceofSocialMedia Increase Your Social Media Engagement with other people’s content 💪🙌😎🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍🎙 – Another The Voice of Social Media Episode where #TheVoiceofSocialMedia & #KingofMarketing Mike Armstrong talks about the importance of liking and engaging with other people’s social content in order to help them out and have the favour returned so that you can have your marketing and messages go much further 👑🎙 #SocialMedia #MikeArmstrong #YouCanDoIt #PositivityPodcast #Motivation #MotivationalPodcast #Entrepreneurship #PersonalDevelopmentPodcast #SalesPodcast #MarketingPodcast 😎 #Sales #Marketing #PersonalDevelopment #WOLFofWALES #WOW 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WOWPodcast #SalesTraining #LifeCoaching #BusinessTraining from #MikeArmstrong Teaching people how to achieve their goals and dreams via various motivation, education and personal development teachings! #MikeArmstrongSalesTraining #MikeArmstrongMarketingTraining #MikeArmstrongBusinessTraining #MikeArmstrongEntrepreneurTraining #MikeArmstrongTraining #MATraining on his #YouCanDoItPodcast – #MikeArmstrongPodcast / #MikeArmstrongPodcasts – Rapid Business Growth, Personal Development and Sales & Marketing Training & Advice From #MikeArmstrong on the #YouCanDoItPodcast #YCDI #YCDIPodcast featuring the #Awesome Mike Armstrong #AwesomeArmstrong – #Motivation #Motivated #Motivational #MotivationalPodcast – #10x #20x #Infinityx  #BusinessGrowth #RapidBusinessGrowth #PersonalGrowth #PersonalDevelopment 🚀😎 – #MikeArmstrongYouCanDoItPodcast – More About Mike;  Mike is “The Awesome Mike Armstrong” – A #Philanthropic #Entrepreneur who loves to help people. He’s also an Author, Speaker, Mentor, Coach, Blogger, Vlogger & Podcaster who lives to help people especially; Struggling Business Owners and Entrepreneurs who need a lift and those suffering with Mental Health issues #MentalHealth #MentalWellbeing #MentalHealthSupport. Mike has spent years cultivating an awesome global network, and is currently building an #AwesomeArmy of similarly minded #Philanthropist #Entrepreneurs and is happy to share the contacts and the love with those who are deserving. If that’s you please get in touch with Mike. Mike Armstrong of Mike Armstrong Ltd | MA Group | MA Consultancy | MA Web | MA Training | Marketing Wales / WelshBiz | Tourism Wales | Things To Do In | MA News | MAN Media | MA Property | Mike Armstrong News & Mike Armstrong’s You Can Do It Podcast.

Mike’s areas of Interest and Expertise include Welsh Business News & Events, UK Business News & Events, Global Business News & Events, Business Advice & Personal Development, Rapid Business Growth, Happiness, Success, Goal Achieving, Knowledge Sharing, Elite Performance, as well as Sales & Marketing Mentoring, Coaching, Training and Services inc. Sales & Marketing Strategy & Services, Social Media Strategy & Services, SEO Strategy & Services, Content Marketing Strategy & Services, Ecommerce Strategy & Services, Business Growth Strategy & Services and Property Maintenance, Property Management and Property Development Joint Ventures (JV’s) – All aimed at Biz Owners, Entrepreneurs, Speakers, Coaches, Startups, Networkers, Global Networks and people in need of help, support, love and a pick me up etc.

MA Website – https://mikearmstrong.me #MikeArmstrong

MA News Site – https://MikeArmstrong.me/news/

#MikeArmstrongNews

#MikeArmstrongPoems

#PositiveCoronavirusNews

MA Podcast – https://anchor.fm/mike-armstrong9

#MikeArmstrongPodcasts

#YouCanDoItPodcast #WOLFofWALES #WOWPodcast

Co. Websites – www.maconsultancycardiff.com #MAConsultancy

www.marketing.wales  #WelshBiz

Search & connect with Mike Armstrong in any social media as well as MA Consultancy & WelshBiz!

Also pls join one or all of my Cardiff Businesses, Welsh Businesses, UK Businesses, Global Businesses, Global Networkers, Entrepreneur Zone, Wolf of Wales Fans, Mental Health Support Group, or Mike Armstrong Podcast Fans – Groups on FB 👍😎 or the #AwesomeArmy if you want to get involved and join the team!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The 7 Steps of Podcasting on the Mike Armstrong Podcast Show #Podcasting

Listen to the most recent episode of my podcast: #KingofMarketing The 7 Steps of Podcasting by #MikeArmstrong #MikeArmstrongPodcasts 💪 #Podcasts👑🎙🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍 https://anchor.fm/mike-armstrong9/episodes/KingofMarketing-The-7-Steps-of-Podcasting-by-MikeArmstrong-MikeArmstrongPodcasts–Podcasts-eg7tl3

#KingofMarketing The 7 Steps of Podcasting by #MikeArmstrong #MikeArmstrongPodcasts 💪 #Podcasts👑🎙😎🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍 – Another King of Marketing Episode #KingofMarketing talking about the 7 steps of Podcasting 7️⃣🎙 #MikeArmstrong #YouCanDoIt #PositivityPodcast #Motivation #MotivationalPodcast #Entrepreneurship #PersonalDevelopmentPodcast #SalesPodcast #MarketingPodcast 😎 #Sales #Marketing #PersonalDevelopment #WOLFofWALES #WOW 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WOWPodcast #SalesTraining #LifeCoaching #BusinessTraining from #MikeArmstrong Teaching people how to achieve their goals and dreams via various motivation, education and personal development teachings! #MikeArmstrongSalesTraining #MikeArmstrongMarketingTraining #MikeArmstrongBusinessTraining #MikeArmstrongEntrepreneurTraining #MikeArmstrongTraining #MATraining on his #YouCanDoItPodcast – #MikeArmstrongPodcast / #MikeArmstrongPodcasts – Rapid Business Growth, Personal Development and Sales & Marketing Training & Advice From #MikeArmstrong on the #YouCanDoItPodcast #YCDI #YCDIPodcast featuring the #Awesome Mike Armstrong #AwesomeArmstrong – #Motivation #Motivated #Motivational #MotivationalPodcast – #10x #20x #Infinityx  #BusinessGrowth #RapidBusinessGrowth #PersonalGrowth #PersonalDevelopment 🚀😎 – #MikeArmstrongYouCanDoItPodcast – More About Mike;  Mike is “The Awesome Mike Armstrong” – A #Philanthropic #Entrepreneur who loves to help people. He’s also an Author, Speaker, Mentor, Coach, Blogger, Vlogger & Podcaster who lives to help people especially; Struggling Business Owners and Entrepreneurs who need a lift and those suffering with Mental Health issues #MentalHealth #MentalWellbeing #MentalHealthSupport. Mike has spent years cultivating an awesome global network, and is currently building an #AwesomeArmy of similarly minded #Philanthropist #Entrepreneurs and is happy to share the contacts and the love with those who are deserving. If that’s you please get in touch with Mike. Mike Armstrong of Mike Armstrong Ltd | MA Group | MA Consultancy | MA Web | MA Training | Marketing Wales / WelshBiz | Tourism Wales | Things To Do In | MA News | MAN Media | MA Property | Mike Armstrong News & Mike Armstrong’s You Can Do It Podcast.

Mike’s areas of Interest and Expertise include Welsh Business News & Events, UK Business News & Events, Global Business News & Events, Business Advice & Personal Development, Rapid Business Growth, Happiness, Success, Goal Achieving, Knowledge Sharing, Elite Performance, as well as Sales & Marketing Mentoring, Coaching, Training and Services inc. Sales & Marketing Strategy & Services, Social Media Strategy & Services, SEO Strategy & Services, Content Marketing Strategy & Services, Ecommerce Strategy & Services, Business Growth Strategy & Services and Property Maintenance, Property Management and Property Development Joint Ventures (JV’s) – All aimed at Biz Owners, Entrepreneurs, Speakers, Coaches, Startups, Networkers, Global Networks and people in need of help, support, love and a pick me up etc.

MA Website – https://mikearmstrong.me #MikeArmstrong

MA News Site – https://MikeArmstrong.me/news/

#MikeArmstrongNews

#MikeArmstrongPoems

#PositiveCoronavirusNews

MA Podcast – https://anchor.fm/mike-armstrong9

#MikeArmstrongPodcasts

#YouCanDoItPodcast #WOLFofWALES #WOWPodcast

Co. Websites – www.maconsultancycardiff.com #MAConsultancy

www.marketing.wales  #WelshBiz

Search & connect with Mike Armstrong in any social media as well as MA Consultancy & WelshBiz!

Also pls join one or all of my Cardiff Businesses, Welsh Businesses, UK Businesses, Global Businesses, Global Networkers, Entrepreneur Zone, Wolf of Wales Fans, Mental Health Support Group, or Mike Armstrong Podcast Fans – Groups on FB 👍😎 or the #AwesomeArmy if you want to get involved and join the team!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#KingofMarketing and #TheVoiceofSocialMedia Episode on the #MikeArmstrongPodcast

Listen to the most recent episode of my podcast: #KingofMarketing #TheVoiceofSocialMedia follow up on LinkedIn pod strategies as per earlier episode! https://anchor.fm/mike-armstrong9/episodes/KingofMarketing-TheVoiceofSocialMedia-follow-up-on-LinkedIn-pod-strategies-as-per-earlier-episode-eg5n4a

#KingofMarketing #TheVoiceofSocialMedia follow up on LinkedIn pod strategies as per earlier episode – Podcast by #MikeArmstrong on the Mike Armstrong Podcast Show – Another King of Marketing & The Voice of Social Media Episode #KingofMarketing #TheVoiceofSocialMedia – LinkedIn Marketing Strategy using LinkedIn Pods🎙 #MikeArmstrong #YouCanDoIt #PositivityPodcast #Motivation #MotivationalPodcast #Entrepreneurship #PersonalDevelopmentPodcast #SalesPodcast #MarketingPodcast 😎 #Sales #Marketing #PersonalDevelopment #WOLFofWALES #WOW 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WOWPodcast #SalesTraining #LifeCoaching #BusinessTraining from #MikeArmstrong Teaching people how to achieve their goals and dreams via various motivation, education and personal development teachings! #MikeArmstrongSalesTraining #MikeArmstrongMarketingTraining #MikeArmstrongBusinessTraining #MikeArmstrongEntrepreneurTraining #MikeArmstrongTraining #MATraining on his #YouCanDoItPodcast – #MikeArmstrongPodcast / #MikeArmstrongPodcasts – Rapid Business Growth, Personal Development and Sales & Marketing Training & Advice From #MikeArmstrong on the #YouCanDoItPodcast #YCDI #YCDIPodcast featuring the #Awesome Mike Armstrong #AwesomeArmstrong – #Motivation #Motivated #Motivational #MotivationalPodcast – #10x #20x #Infinityx  #BusinessGrowth #RapidBusinessGrowth #PersonalGrowth #PersonalDevelopment 🚀😎 – #MikeArmstrongYouCanDoItPodcast – More About Mike;  Mike is “The Awesome Mike Armstrong” – A #Philanthropic #Entrepreneur who loves to help people. He’s also an Author, Speaker, Mentor, Coach, Blogger, Vlogger & Podcaster who lives to help people especially; Struggling Business Owners and Entrepreneurs who need a lift and those suffering with Mental Health issues #MentalHealth #MentalWellbeing #MentalHealthSupport. Mike has spent years cultivating an awesome global network, and is currently building an #AwesomeArmy of similarly minded #Philanthropist #Entrepreneurs and is happy to share the contacts and the love with those who are deserving. If that’s you please get in touch with Mike. Mike Armstrong of Mike Armstrong Ltd | MA Group | MA Consultancy | MA Web | MA Training | Marketing Wales / WelshBiz | Tourism Wales | Things To Do In | MA News | MAN Media | MA Property | Mike Armstrong News & Mike Armstrong’s You Can Do It Podcast.

Mike’s areas of Interest and Expertise include Welsh Business News & Events, UK Business News & Events, Global Business News & Events, Business Advice & Personal Development, Rapid Business Growth, Happiness, Success, Goal Achieving, Knowledge Sharing, Elite Performance, as well as Sales & Marketing Mentoring, Coaching, Training and Services inc. Sales & Marketing Strategy & Services, Social Media Strategy & Services, SEO Strategy & Services, Content Marketing Strategy & Services, Ecommerce Strategy & Services, Business Growth Strategy & Services and Property Maintenance, Property Management and Property Development Joint Ventures (JV’s) – All aimed at Biz Owners, Entrepreneurs, Speakers, Coaches, Startups, Networkers, Global Networks and people in need of help, support, love and a pick me up etc.

MA Website – https://mikearmstrong.me #MikeArmstrong

MA News Site – https://MikeArmstrong.me/news/

#MikeArmstrongNews

#MikeArmstrongPoems

#PositiveCoronavirusNews

MA Podcast – https://anchor.fm/mike-armstrong9

#MikeArmstrongPodcasts

#YouCanDoItPodcast #WOLFofWALES #WOWPodcast

Co. Websites – www.maconsultancycardiff.com #MAConsultancy

www.marketing.wales  #WelshBiz

Search & connect with Mike Armstrong in any social media as well as MA Consultancy & WelshBiz!

Also pls join one or all of my Cardiff Businesses, Welsh Businesses, UK Businesses, Global Businesses, Global Networkers, Entrepreneur Zone, Wolf of Wales Fans, Mental Health Support Group, or Mike Armstrong Podcast Fans – Groups on FB 👍😎 or the #AwesomeArmy if you want to get involved and join the team!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#TheVoiceofSocialMedia Episode on the Mike Armstrong Podcast Show – #KingofMarketing

Listen to the most recent episode of my podcast: #TheVoiceofSocialMedia #KingOfMarketing talking about LinkedIn Pods 🎙& LinkedIn Marketing Strategies https://anchor.fm/mike-armstrong9/episodes/TheVoiceofSocialMedia-KingOfMarketing-talking-about-LinkedIn-Pods–LinkedIn-Marketing-Strategies-eg04so

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#PositiveCoronavirusNews – Holiday Firms are trying to lure Brits abroad with lots of cheap deals – #TravelNews

Holiday firms lure nervous Britons abroad with cheap deals

https://www.thetimes.co.uk/article/holiday-firms-lure-nervous-britons-abroad-with-cheap-deals-vgcb2sksp

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Take a listen to our 100th Podcast Episode #YouCanDoIt with the Grand Unveiling of our STREAMS Success Formula…

Listen to the most recent episode of my podcast: 💯 Episode 🥳 – Grand Unveiling of STREAMS Success Formula 💪🙌😎 by #UK #Entrepreneur #MikeArmstrong 🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍 https://anchor.fm/mike-armstrong9/episodes/Episode—-Grand-Unveiling-of-STREAMS-Success-Formula–by-UK-Entrepreneur-MikeArmstrong-ef2iga

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Listen to some of the latest episodes on the Mike Armstrong Podcast #MikeArmstrong #YouCanDoItPodcast

Check out my podcast, Mike Armstrong’s Podcast – Mike’s You Can Do It Podcast – MikeArmstrongPodcasts by #MikeArmstrong , on Anchor! https://anchor.fm/mike-armstrong9

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

7 tips for those looking to start a podcast…

1. Choose a Topic You’re Passionate About

Before you hit record, it’s a good idea to give serious thought to why you’re starting this podcast in the first place. And don’t take this step lightly! Starting a podcast takes a lot of hard work (maybe more than you think). Not everybody is cut out for it. But we’ll assume that you are.

A good starting point is to figure out which topic you can talk about naturally and endlessly. Your true passion. We all have one. What’s yours? A good measure is to do a test show with no notes or preparation whatsoever. Can you fill 30 to 60 minutes just talking about your topic off the top of your head and make it interesting? Good! You found your topic.

Now, search iTunes for other podcasts in your niche. Did you choose a crowded niche with many existing podcasts? Try to think of ways to differentiate your show from theirs. For example, you can choose a sub-niche with a more targeted audience.

2. Brand Your Podcast

Now that you’ve chosen your topic, it’s time to start crafting your podcast. Just like creating products or services, your podcast is its own brand. Branding your podcast starts with choosing a good name.

Pick something that is both memorable and speaks to your topic/audience. It’s my opinion that direct, descriptive names work better than abstract or overly creative names. Before you can hook your audience with your killer smile and groundbreaking content, you’ll need them to tune in. That’s why your podcast name needs to jump out and grab them. Remember that much of your audience will be discovering your podcast via iTunes or Google search. So it’s a good idea to include a keyword or two within your show’s name.

Next, you’ll need a logo. For a podcast, it’s important to come up with an attention grabbing logo and a show image for your iTunes listing. Again, it’s about crafting your brand to stand out in iTunes podcast search results.

3. Format and Structure

Will this be an audio or video podcast? It’s my belief that video podcasts have an easier time gaining traction with an audience simply because they are more personal. Aside from offering valuable content, you’re selling your personality, and video is the most effective and authentic way to do that. It’s a good idea to offer an audio-only version of the podcast for those who prefer to listen and don’t want to download bulky video files.

Now we need to structure the show. Let’s start with your schedule. Once a week? Once a month? Whatever schedule you choose, be sure to keep it consistent. A quick way to lose audience members is to release a show four weeks in a row, then go on hiatus for several months. People appreciate a regular schedule, and even a regular day of the week.

Finally, you need to choose your show length. Break it down into segments and allot a certain amount of time to each segment. I believe 30 to 50 minutes is a good length for an episode as it’s long enough to pack in quality, in-depth conversation, and short enough to fit within the typical work commute. Some prefer quick episodes of under 20 minutes each. Again, consistency is key. You don’t want to set your audience’s expectation for 45 minute episodes, then do a 15 minute episode.

4. Plan Your Content

Now it’s time to map out the most important aspect of your podcast, the content. Podcasts are no exception to the adage “content is king.” Your topics, conversation flow, personality, and overall engagement are what will ultimately determine the success of your podcast.

It’s a good idea to keep a running list of show topics. As soon as an idea strikes, note it down and plan it for an upcoming show. One way my co-host Dave and I come up with topics is to simply recognise when we stumble upon a great topic for a show. We’ll be having a spontaneous chat, talking shop about freelancing and web design, when suddenly it’s apparent we’ve hit on something interesting and relevant for the show. Write it down.

Some podcasts break each episode into segments. If your niche is somehow tied to current events, it may be a good idea to cover news topics as part of your show. Perhaps a guest interview is a main component in your format. Plan for each of these segments and keep in mind the timing and flow of each.

Finally, it’s beneficial to think about some kind of script for your show. This will be different for everyone. My preference is to have a few sentences written out beforehand to use as the introduction to the show; something to get it off to a strong start and introduce the topic and guest properly. The rest of the show’s topics are planned using short bullet lists indicating which points I want to hit on.

The idea is to make sure I’m covering what I want to cover, while keeping the delivery natural and somewhat improvised. Again, it’s up to you to find the right balance.

5. Record, Broadcast, and Edit Your Podcast

Now on to some of the technical aspects for creating a video podcast. Surprisingly, there are quite a few tools needed to piece together a working podcast. Here are the ones we use:

Blue Yeti USB Condensor Microphone— I strongly recommend investing in a quality microphone. It will drastically improve the audio quality of your show. The Yeti USB mic is reasonably priced and it delivers great sound.

Skype — All of our shows start with a Skype video chat. Now that Skype 5 includes the ability to have video conference calls, it’s a perfect choice for having a three-way conversation. Plus, the sheer popularity of Skype makes it easy on our guests who are already comfortable using the platform for online conversation.

ScreenFlow — This is a great app for recording and editing screencasts. It’s easy to use and packs in powerful editing features.

Blip.tv — With the finished recording edited and exported, it’s time to put it up on the web and submit it to the iTunes podcast directory. Luckily, Blip.tv makes all of this very easy. Plus it’s got great reporting tools to check the popularity and reach of your podcast.

BoinxTV — BoinxTV serves as our virtual control room, allowing us to produce a live web broadcast for our show. It has features to allow for quick switching between cameras and screens and other visual effects like captions and transitions.

Justin.tv or UStream — Both are viable options for when you want to broadcast live on the web. We feed our output from BoinxTV into one of these services to fire up the live show. We then embed the video and chat room right on our website for the audience to participate live.

CamTwist — This little utility allows us to route the video feed between BoinxTV and Justin.tv or UStream.

Audio Hijack Pro — This fun little app is used to route the audio from Skype into BoinxTV. Be sure to check out the psychedelic sound effects you can apply in the process!

Skype Call Recorder — This plugin for Skype adds functionality to let you record a Skype call. This can be useful if you’re only interested in making a recorded podcast (not broadcasting live). Plus, it comes packaged with handy utilities for splitting a conversation into individual movie files, and stripping an MP3 audio file from your movie file.

6. Grow Your Audience

With your podcast created and released to the world, now comes the hard part: promoting your podcast and growing your audience.

I’m a believer that if you focus your efforts on creating the most interesting and engaging content possible, you will naturally attract an audience and grow a community around your work. But there are a few things you can do to help move things forward:

  • Have a solid website. Something professional, clean and simple. The focus is your podcast, so let the design of your site support that. I recommend going with a quality, premium WordPress theme to get up and running quickly.

  • Build community around your podcast. Encourage your audience to participate in your live chat (if you have one). Ask for feedback, conduct surveys and polls, keep a close eye on your podcast’s analytics (via blip.tv). Know which topics garner the most interest from your audience and let your audience help shape the direction of your podcast.

  • Sharing is great. Ratings are better. As with any web content, social media integration is a must for your podcast to help your audience spread the word faster. If your podcast is largely distributed via iTunes, you’ll want to encourage subscribers to rate and review your podcast to help boost its standing within the iTunes directory. This is one of the best ways for your audience to help you get discovered.

7. Monetise Your Podcast

Just like starting a blog, starting a podcast should be about quality, authentic content first and monetization second. You can’t have the latter without the former. That said, there are several methods to monetize your podcast which are worth considering:

  • Try to sell advertising placements on your show. Just like advertising on a blog, this requires a significant audience in order to bring in real revenue. It also runs the risk of turning off your audience who may not want to hear plugs in between quality content.

  • A more viable approach, and one that may be more lucrative, is to simply build your personal brand using your podcast as the medium. Hosting a podcast — particularly a video podcast — is a great way share your personality and let your ideas shine. Today’s wisdom dictates that promoting your personal brand can translate into building a prosperous business. Just watch any video by Gary Vaynerchuk and I think you’ll agree.

Have Fun!

I hope you find this guide helpful as you plan your video podcast. No matter what niche you’re in — live or recorded, video or audio — the key is to have fun with it and let your passion for the topic shine through. Now press record and start podcasting!

This was taken from an article on Mashable called 7 tips to starting a successful podcast.

You can find our own podcast – The Mike Armstrong Podcast by clicking the Link!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Top SEO Advice from Social Media Today…

8 of the Most Important HTML Tags for SEO

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Social Media Report

A little trust, a little love, and a lot of convenience…

From digital detoxing and data security to the demand for fast and personalized experiences, new forces are changing the rules of customer engagement. 

But amid all these changes, there are timeless customer needs that won’t be changing anytime soon. 

In this ebook, you’ll discover three keys to customer engagement that you can use to build a lasting marketing strategy.

What You’ll Learn

  • What today’s customers expect from your brand on social
  • The 3 C’s of customer engagement
  • How real brands are putting these principles into practice

See Report Below…

Rest of the 2020 Social Media Report Slides.

For more Facebook News, or Social Media please click the links.

Please also see our The Voice of Social Media Blog & Entrepreneur Zone Blog

Business News and Sports News from Mike Armstrong – For other Business Advice & News see http://mikearmstrong.me & http://mikearmstrong.me/news/

Brands’ Coronavirus-Themed Emails Are Seriously Getting On People’s Nerves

Image via Shutterstock

The novel coronavirus has impacted the lives of people around the world, and companies have been propelled to close down amid the uncertain time. However, there are also brands that have been trying to keep in touch with their customers via email, inadvertently resulting in a surge of COVID-19-related messages in consumers’ inboxes.

Internet users are sharing these coronavirus-centered emails on social media for a number of reasons. One of it is to question how these companies got a hold of their personal email addresses in the first place.

“If I get one more ‘COVID-19 Update’ email from brands I subscribed to when I was 12, I’m gonna snap,” a user declared, on the verge of a digital breakdown.

Another user directed the attention to “all the communications people out there,” as they are the ones working on these crafted messages to consumers as an attempt to manage panic and uncertainty while trying to help “CEOs/leaders sound good.”

My health and safety is the top priority of so many brands I never even knew had my personal email address.

— Christopher Doyle (@chrisdoyle) March 14, 2020

*opens freezer*
*note falls out*

“We here at Totino’s Pizza Rolls know you’ve been wondering about our response to COVID-19”

— social distance warrior (@IAmSpilly) March 17, 2020

> Delete email accounts
> Sell house, live in woods
> Find bottle in river
> Has note inside

“Our brand’s COVID-19 response and pledge to our customers…”

— Joshua Self-QuaRayntine (@joshuaray) March 13, 2020

As I get email 29,283 with a business/brand’s #COVID19 update, I want to take a moment to give a shout out to all the communications people out there, writing and rewriting notices, managing panic/uncertainty, as well as helping CEOs/leaders sound good.
Keep on keeping on 👊🏻 pic.twitter.com/c1ECwwS6fq

— Lauren Herschel (@LaurenHerschel) March 20, 2020

All these weird COVID-19 update emails from brands have been a great tool for unsubscribing to email lists I didn’t even know I signed up for

— Bennett Richardson (@bennettrich) March 19, 2020

If I get one more “COVID19 Update” email from brands I subscribed to when I was 12 im gonna snap

— abbas ammar (@abbasammar10) March 17, 2020

COVID-19 brand emails forcing me to really grapple with my past self pic.twitter.com/76DMn7QHb0

— Madison Malone Kircher (@4evrmalone) March 16, 2020

[via Slate, cover image via Shutterstock] http://www.designtaxi.com/news/409163/Brands-Coronavirus-Themed-Emails-Are-Seriously-Getting-On-People-s-Nerves/

Nike Recruits Everyone To ‘Play For The World’ In Clever Self-Isolation Campaign

Image via Nike

Sports juggernaut Nike takes on the coronavirus outbreak by advocating self-isolation in its latest ad campaign. The print, conceived by independent ad agency Wieden + Kenny Portland, was unveiled on Nike’s social media platforms over the weekend.

The creative strives to increase safety by getting people to stay indoors to prevent contagions. “If you ever dreamed of playing for millions around the world, now is your chance,” the note reads.

“Play inside, play for the world,” says the advert’s tagline, encouraging fans to represent the globe in a match against the novel coronavirus.

The ad was also shared on the social media platforms of Nike ambassadors, such as Serena Williams, Michael Jordan, Cristiano Ronaldo and Tiger Woods.

It coincides with the announcement of the premium Nike Training Club app now being free to download. The app offers workout plans, training programs, expert tips, and guided fitness routines.

Now more than ever, we are one team. #playinside #playfortheworld pic.twitter.com/LRLhL4FwkG

— Nike (@Nike) March 21, 2020

Now more than ever, we are one family. #JUMPMAN #playinside pic.twitter.com/U1G4HFeNBY

— Jordan (@Jumpman23) March 21, 2020

If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.#staysafe #playinside #playfortheworld pic.twitter.com/Ie5i9BjzEM

— Cristiano Ronaldo (@Cristiano) March 21, 2020

View this post on Instagram

Now more than ever, we are one team.⠀ #playinside #playfortheworld

A post shared by nike (@nike) on Mar 21, 2020 at 7:00am PDT

[via Muse by CLIO, cover image via CREDIT] http://www.designtaxi.com/news/409161/Nike-Recruits-Everyone-To-Play-For-The-World-In-Clever-Self-Isolation-Campaign/

11 SEO Hacks Guaranteed to Deliver Impressive Results on Google [Infographic]

Ensure you’re maximizing your search opportunities with these SEO tips.

https://www.socialmediatoday.com/news/11-seo-hacks-guaranteed-to-deliver-impressive-results-on-google-infographi/574621/

Twitter Now Enables Users to Invite Guests to Live-Streams Ahead of Time

Twitter has launched an update for its Go Live with Guests feature which enables users to invite guests into the stream before it begins.

https://www.socialmediatoday.com/news/twitter-now-enables-users-to-invite-guests-to-live-streams-ahead-of-time/574364/

Latest Social Media News From Social Media Today…

Social Media Today

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Best of Social Media Today







From Our Library


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What We’re Reading



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Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The latest Social Media News From Social Media Today…

Social Media Today

Editor’s Choice

Best of Social Media Today




From Our Library


View all resources

Upcoming Events


What We’re Reading



Discover More

Mike Armstrong Media

Mike Armstrong Media

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The latest Social Media News From Social Media Today…

Social Media Today

Editor’s Choice

Best of Social Media Today




From Our Library


View all resources

Upcoming Events


What We’re Reading



Discover More

Mike Armstrong Media

Mike Armstrong Media

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The Premier League has decided to postpone all matches until the 3rd of April due to Coronavirus

Premier League News from the Guardian:

Following a Friday morning meeting between all 20 clubs. “It was unanimously decided to suspend the Premier League with the intention of returning on 4 April, subject to medical advice and conditions at the time,” reads a statement.

The Premier League’s chief executive, Richard Masters, describes this is an “unprecedented sitaution” and adds: “Above all, we wish Mikel Arteta and Callum Hudson-Odoi speedy recoveries, and everyone else affected by Covid-19. In this unprecedented situation, we are working closely with our clubs, Government, The FA and EFL and can reassure everyone the health and welfare of players, staff and supporters are our priority.

Despite the challenges, it is the Premier League’s aim to reschedule the displaced fixtures, including those played by academy sides, when it is safe to do so. In this fast-moving environment, further updates will be provided when appropriate.”

Find out more and keep an eye on any updates here.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Facebook’s Testing a New Option to Cross-Post Facebook Stories to Instagram

Facebook is testing an option which would enable you to share your Facebook Stories to Instagram.

https://www.socialmediatoday.com/news/facebooks-testing-a-new-option-to-cross-post-facebook-stories-to-instagram/573771/

Twitter Provides Key Tips for More Effective Tweet Copy

Twitter's Joe Wadlington is back with some more simple, effective tweet copy tips.

https://www.socialmediatoday.com/news/twitter-provides-key-tips-for-more-effective-tweet-copy/573759/

Battling coronavirus-misinformation in the age of social media…

Public health professionals trying to provide the nation with facts about the spread of coronavirus are battling a wave of misinformation, as they wrestle with the first major British health crisis of the smartphone era.

Officials are providing regular updates to the media on the spread of the infection, but at the same time half-truths about the best way to treat the illness are already going viral on WhatsApp and other messaging services.

Some are suggesting dubious herbal remedies, while one viral message – which claims to be advice from an uncle who is a Chinese doctor – mixes standard best practice with unverified claims about how best to kill the germs.

While the inherently private nature of WhatsApp makes it hard to track the spread of such material or judge how many people are reading it, some of the posts seen by the Guardian use the standard language of internet chain letters and urge people to forward the advice to friends and family – circumventing the official health communications in the same manner that has allowed anti-vaccination movements to flourish online.

Prof David Harper, a former chief scientist at the Department of Health, said the UK’s established communications strategy for a public health crisis is to have a trusted medical figure rather than a politician deliver regular updates to the public.

He said this approach worked well during the 2009 influenza pandemic: “It was decided early on that the designated person would be very visible even if there was very little to say. If no one is saying anything then it becomes a cause of concern. It’s much better to be visible and be seen by the public, even if it’s just to repeat what’s been said or say there’s not been much change.”

For more on this article or other news please follow the link.

Mike Armstrong Media

Mike Armstrong Media

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Google’s 200+ Ranking Factors: The Complete List as of 2020

Interesting Article on Google Search Engine Ranking Factors as of 2020. Great read for those looking for SEO Tips are ways to improve their websites’ internet page rankings:

You might already know that Google uses over 200 ranking factors in their search engine algorithm…

But what are they?

Well, you are in for a treat because I’ve put together a complete list.

Some Factors are proven.

Some Factors are controversial.

Others Factors are SEO speculation.

But they are all here.

And the search ranking factors were recently updated. The entire 200 Google Ranking Factors list is updated for 2020.

Let’s dive right in.

The 200 Google Search Engine Factors are split in to the following 10 Sections:

Domain SEO Factors
Page-Level SEO Factors
Site-Level SEO Factors
Backlink SEO Factors
User Interaction Factors
Special Google Algorithm Rules
Brand Signals
On-Site Webspam Factors
Off-Site Webspam Factors

Domain SEO Factors

1. Domain Age:

Google’s Matt Cutts states that:

“The difference between a domain that’s six months old versus one year old is really not that big at all.”
In other words, they do use domain age. But it’s not that important. There is much more of a difference between a domain that 10 years old versus one that is just 6 months old though.

2. Keyword Appears in Top Level Domain:

Having a keyword in your domain name doesn’t give you the SEO boost that it used to. But it still acts as a relevancy signal for your page SEO.

3. Keyword As First Word in Domain:

A domain that starts with their target keyword has an SEO edge over sites that either don’t have that keyword in their domain (or have the keyword in the middle or end of their domain).

4. Domain registration length:

A Google patent states:

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

5. Keyword in Subdomain:

Moz’s SEO expert panel agrees that a keyword appearing in the subdomain of a website can boost your search engine rankings.

6. Domain History:

A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. Or, in certain cases, a penalised domain may carry the penalty over to the new domain owner.

7. Exact Match Domain:

Exact Match Domains may still give you a slight SEO edge. But if your EMD happens to be a low-quality site, it’s vulnerable to the EMD update.

8. Public vs. Private WhoIs:

Private WhoIs information may be a sign of “something to hide”. Googler Matt Cutts is quoted as stating:

“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

9. Penalised WhoIs Owner:

If Google identifies a particular person as a spammer it makes sense that they would scrutinise other sites owned by that person.

10. Country TLD extension:

Having a Country Code Top Level Domain (.cn, .pt, .ca) can help the site rank for that particular country… but it can limit the site’s ability to rank globally.

Page-Level SEO Factors

11. Keyword in Title Tag:

Although not as important as it once was, your title tag remains an important on-page SEO ranking signal.

12. Title Tag Starts with Keyword:

According to Moz , title tags that starts with a keyword tend to perform better in search engine rankings than title tags with the keyword towards the end of the tag.

13. Keyword in Description Tag:

Google doesn’t use the meta description tag as a direct page ranking signal. However, your description tag can impact click-through-rate, which is a key SEO ranking factor.

14. Keyword Appears in H1 Tag (main page title):

H1 tags are a “second title tag”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study:

15. TF-IDF:

A fancy way of saying: “How often does a certain word appear in a document?”. The more often that word appears on a page, the more likely it is that the page is about that word. Google likely uses a sophisticated version of TF-IDF.

16. Content Length:

Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Indeed, one recent ranking factors industry study found that content length correlated with SERP position.

17. Table of Contents:

Using a linked table of contents can help Google better understand your page’s content. It can also result in sitelinks:

18. Keyword Density:

Although not as important as it once was, Google may use it to determine the topic of a webpage. But going overboard can hurt your Search Engine page ranking.

19. Latent Semantic Indexing Keywords in Content (LSI):

LSI keywords help search engines extract meaning from words that have more than one meaning (for example: Apple the computer company vs. Apple the fruit). The presence/absence of LSI probably also acts as a content quality signal.

20. LSI Keywords in Title and Description Tags:

As with webpage content, LSI keywords in page meta tags probably help Google discern between words with multiple potential meanings. May also act as a relevancy signal.

21. Page Covers Topic In-Depth:

There’s a known correlation between depth of topic coverage and Google rankings.

Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially.

22. Page Loading Speed via HTML:

Both Google and Bing use page speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code.

23. Page Loading Speed via Chrome:

Google also uses Chrome user data to get a better handle on a page’s loading time. That way, they can measure how quickly a page actually loads to users.

24. Use of AMP:

While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel.

25. Entity Match:

Does a page’s content match the “entity” that a user is searching for? If so, that page may get a rankings boost for that keyword.

26. Google Hummingbird:

This “algorithm change” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand the topic of a webpage.

27. Duplicate Content:

Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.

28. Rel=Canonical:

When used properly, use of this tag may prevent Google from penalising your site for duplicate content.

29. Image Optimisation:

Images send search engines important relevancy signals through their file name, alt text, title, description and caption. Not keyword describing your images can affect your page rank.

30. Content Recency:

Google Caffeine update favors recently published or updated content, especially for time-sensitive searches.

Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:

31. Magnitude of Content Updates:

The significance of edits and changes also serves as a freshness factor.

Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo.

32. Historical Page Updates:

How often has the page been updated over time?

Daily, weekly, every 5 years? Frequency of page updates also play a role in freshness.

33. Keyword Prominence:

Having a keyword appear in the first 100 words of a page’s content is correlated to first page Google rankings.

34. Keyword in H2, H3 Tags:

Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. In fact, Googler John Mueller states:

“These heading tags in HTML help us to understand the structure of the page.”

35. Outbound Link Quality:

Many SEOs think that linking out to authority sites helps send trust signals to Google. And this is backed up by a recent industry study.

36. Outbound Link Theme:

According to The Hillop Algorithm, Google may use the content of the pages you link to as a relevancy signal.

For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.

37. Grammar and Spelling:

Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important.

38. Syndicated Content:

Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all.

39. Mobile-Friendly Update:

Often referred to as “Mobilegeddon“, this update rewarded pages that were properly optimised for mobile devices.

40. Mobile Usability of your web content:

Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”.

41. “Hidden” Content on Mobile: Hidden content on mobile devices may not get indexed (or may not be weighed as heavily) vs. fully visible content.

However, a Googler recently stated that hidden content is OK. But also said that in the same video, “…if it’s critical content it should be visible…”.

42. Helpful “Supplementary Content”:

According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking).

Examples include currency converters, loan interest calculators and interactive recipes.

43. Content Hidden Behind Tabs on a web page:

Do users need to click on a tab to reveal some of the content on your page? If so, Google has said that this content “may not be indexed”.

44. Number of Outbound Links:

Too many dofollow OBLs can “leak” PageRank, which can hurt that page’s rankings.

45. Multimedia Content:

Images, videos and other multimedia elements may act as a content quality signal. For example, one industry study found a correlation between multimedia and rankings:

46. Number of Internal Links Pointing to Web Page:

The number of internal links to a page indicates its importance relative to other pages on the site (more internal links=more important).

47. Quality of Internal Links Pointing to a Web Page:

Internal links from authoritative pages on domain have a stronger effect than pages with no or low PageRank.

48. Broken Links:

Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.

49. Reading Level:

There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats:

But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles.

50. Affiliate Links:

Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site“.

51. HTML errors/W3C validation:

Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that a well-coded page is used as a quality signal.

52. Domain Authority:

All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.

53. Page’s PageRank:

Not perfectly correlated. But pages with lots of authority tend to outrank pages without much link authority.

54. URL Length:

Excessively long URLs may hurt a page’s search engine visibility.

In fact, several industry studies have found that short URLs tend to have a slight edge in Google’s search results.

55. URL Path:

A page closer to the homepage may get a slight authority boost vs. pages buried deep down in a site’s architecture.

56. Human Editors:

Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.

57. Page Category:

The category the page appears on is a relevancy signal. A page that’s part of a closely related category may get a relevancy boost compared to a page that’s filed under an unrelated category.

58. WordPress Tags:

Tags are WordPress-specific relevancy signal. According to Yoast.com:

“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.”

59. Keyword in URL:

Another relevancy signal. A Google rep recently called this “a very small ranking factor“. But a ranking factor nontheless.

60. URL String:

The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:

61. References and Sources:

Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages:

“This is a topic where expertise and/or authoritative sources are important…”.

However, Google has denied that they use external links as a ranking signal.

62. Bullets and Numbered Lists:

Bullets and numbered lists help break up your content for readers, making them more user friendly.

Google likely agrees and may prefer content with bullets and numbers.

63. Priority of a Page in your web Sitemap:

The priority a page is given via the sitemap.xml file may influence the ranking of that page.

64. Too Many Outbound Links:

Straight from the aforementioned Quality rater document:

“Some pages have way, way too many links, obscuring the page and distracting from the Main Content.”

65. UX Signals From Other Keywords Page Ranks For:

If the page ranks for several other keywords, it may give Google an internal sign of quality.

In fact, Google’s recent “How Search Works” report states:

“We look for sites that many users seem to value for similar queries.”

66. Page Age:

Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.

67. User Friendly Layout:

Citing the Google Quality Guidelines Document yet again:

“The page layout on highest quality pages makes the Main Content immediately visible.”

68. Parked Domains:

A Google update in December of 2011 decreased search visibility of parked domains.

69. Useful Content:

As pointed out by Backlinko reader Jared Carrizales, Google may distinguish between “quality” and “useful” content.

Site-Level Factors

70. Content Provides Value and Unique Insights:

Google has stated that they are happy to penalise websites that don’t bring anything new or useful to the table, especially thin affiliate sites.

71. Contact Us Page:

The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Make sure that your contact information matches your whois info.

72. Domain Trust/TrustRank: Many SEOs believe that “TrustRank” is a massively important ranking factor.

And a Google Patent titled “Search result ranking based on trust”, seems to back this up.

73. Site Architecture:

A well put-together site architecture (for example, a silo structure) helps Google thematically organise your content. It can also helps Googlebot access and index all of your site’s pages.

74. Site Updates:

Many SEOs believe that website updates — and especially when new content is added to the site — works a site-wide freshness factor.

Although Google has recently denied that they use “publishing frequency” in their algorithm.

75. Presence of Sitemap:

A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.

However, Google recently stated that HTML sitemaps aren’t “useful” for SEO.

76. Site Uptime:

Lots of downtime from site maintenance or server issues may hurt your rankings (and can even result in deindexing if not corrected).

77. Server Location:

Server location influences where your site ranks in different geographical regions (source).

Especially important for geo-specific searches.

78. SSL Certificate: Google has confirmed that they use HTTPS as a ranking signal.

According to Google, however, HTTPS only acts as a “tiebreaker“.

79. Terms of Service and Privacy Pages:

These two pages help tell Google that a site is a trustworthy member of the internet. They may also help improve your site’s E-A-T.

80. Duplicate Meta Information On-Site:

Duplicate meta information across your site may bring down all of your page’s visibility.

81. Breadcrumb Navigation:

This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:

Google states that: “Google Search uses breadcrumb markup in the body of a web page to categorise the information from the page in search results.”

82. Mobile Optimised:

With more than half of all searches done from mobile devices, Google wants to see that your site is optimised for mobile users.

In fact, Google now penalises websites that aren’t mobile friendly.

83. YouTube:

There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it ):

In fact, Search Engine Land found that YouTube.com traffic increased significantly after Google Panda.

84. Site Usability:

A site that’s difficult to use or to navigate can hurt rankings indirectly by reducing time on site, pages viewed and bounce rate (in other words, RankBrain ranking factors).

85. Use of Google Analytics and Google Search Console:

Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rankings by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referral traffic from your backlinks etc.).

That said, Google has denied this as a myth.

86. User reviews/Site reputation:

A site’s reputation on sites like Yelp.com likely play an important role in Google’s algorithm. Google even posted a rarely candid outline of how they use online reviews after one site was caught ripping off customers in an effort to get press and links.

Backlink SEO Ranking Factors

87. Linking Domain Age:

Backlinks from aged domains may be more powerful than new domains.

88. # of Linking Root Domains:

The number of referring domains is one of the most important ranking factors in Google’s algorithm, as you can see from this industry study of 1 million Google Search results.

89. # of Links from Separate C-Class IPs:

Links from separate class-c IP addresses suggest a wider breadth of sites linking to you, which can help with rankings.

90. # of Linking Pages:

The total number of linking pages — even from the same domain — has an impact on rankings.

91. Backlink Anchor Text: As noted in this description of Google’s original algorithm:

“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”

Obviously, anchor text is less important than before (and, when over-optimised, work as a webspam signal). But keyword-rich anchor text still sends a strong relevancy signal in small doses.

92. Alt Tag (for Image Links):

Alt text acts as anchor text for images.

93. Links from .edu or .gov Domains: Matt Cutts has stated that TLD doesn’t factor into a site’s importance. And Google has said they “ignore” lots of Edu links. However, that doesn’t stop SEOs from thinking that there’s a special place in the algorithm for .gov and .edu TLDs.

94. Authority of Linking Page:

The authority (PageRank) of the referring page has been an extremely important ranking factor since Google’s early days and still is.

95. Authority of Linking Domain:

The referring domain’s authority may play an independent role in a link’s value.

96. Links From Competitors:

Links from other pages ranking in the same SERP may be more valuable to a page’s ranking for that particular keyword.

97. Links from “Expected” Websites:

Although speculative, some SEOs believe that Google won’t fully trust your website until you get linked to from a set of “expected” sites in your industry.

98. Links from Bad Neighborhoods:

Links from so-called “bad neighborhoods” may hurt your site.

99. Guest Posts:

Although links from guest posts still pass value, they likely aren’t as powerful as true editorial links (plus, “large-scale” guest posting can get your site into trouble).

100. Links From Ads:

According to Google, links from ads should be nofollowed. However, it’s likely that Google is able to identify and filter out followed links from ads.

101. Homepage Authority:

Links to a referring page’s homepage may play special importance in evaluating a site’s — and therefore a link’s — weight.

102. Nofollow Links:

This is one of the most controversial topics in SEO. Google’s official word on the matter is:

“In general, we don’t follow them.”
Which suggests that they do… at least in certain cases. Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile.

103. Diversity of Link Types:

Having an unnaturally large percentage of your links coming from a single source (ie. forum profiles, blog comments) may be a sign of webspam. On the other hand, links from diverse sources is a sign of a natural link profile.

104. “Sponsored” or “UGC” Tags:

Links tagged as “rel=sponsored” or “rel=UGC” are treated differently than normal “followed” or rel=nofollow links.

105. Contextual Links:

Links embedded inside a page’s content are considered more powerful than links on an empty page or found elsewhere on the page.

106. Excessive 301 Redirects to Page:

Backlinks coming from 301 redirects dilute some PageRank, according to a Webmaster Help Video.

107. Internal Link Anchor Text:

Internal link anchor text is another relevancy signal. That said, internal links likely have much less weight than anchor text coming from external sites.

108. Link Title Attribution:

The link title (the text that appears when you hover over a link) may also be used as a weak relevancy signal.

109. Country TLD of Referring Domain:

Getting links from country-specific top level domain extensions (.de, .cn, .co.uk) may help you rank better in that country.

110. Link Location In Content:

Links in the beginning of a piece of content may carry slightly more weight than links placed at the end of the content.

111. Link Location on Page:

Where a link appears on a page is important. Generally, a link embedded in a page’s content is more powerful than a link in the footer or sidebar area.

112. Linking Domain Relevancy:

A back link from a site in a similar niche is significantly more powerful than a link from a completely unrelated site.

113. Page-Level Relevancy:

A back link from a relevant page also passes more value.

114. Keyword in Title:

Google gives extra love to links from pages that contain your page’s keyword in the title (“Experts linking to experts”.)

115. Positive Link Velocity:

A site with positive link velocity usually gets a SERP boost as it shows your site is increasing in popularity.

116. Negative Link Velocity:

On the flip side, a negative link velocity can significantly reduce rankings as it’s a signal of decreasing popularity.

117. Links from “Hub” Pages:

The Hilltop Algorithm suggests that getting links from pages that are considered top resources (or hubs) on a certain topic are given special treatment.

118. Link from Authority Sites:

A link from a site considered an “authority site” likely pass more juice than a link from a small, relatively unknown site.

119. Linked to as Wikipedia Source:

Although the links are nofollow, many think that getting a link from Wikipedia gives you a little added trust and authority in the eyes of search engines.

120. Co-Occurrences:

The words that tend to appear around your backlinks helps tell Google what that page is about.

121. Backlink Age:

According to a Google patent, older links have more ranking power than newly minted backlinks.

122. Links from Real Sites vs. “Splogs”:

Due to the proliferation of blog networks, Google probably gives more weight to links coming from “real sites” than from fake blogs. They likely use brand and user-interaction signals to distinguish between the two.

123. Natural Link Profile:

A site with a “natural” link profile is going to rank highly and be more durable to updates than one that has obviously used black hat strategies to build links.

124. Reciprocal Links:

Google’s Link Schemes page lists “Excessive link exchanging” as a link scheme to avoid.

125. User Generated Content Links:

Google can identify UGC vs. content published by the actual site owner. For example, they know that a link from the official WordPress.com blog is very different than a link from besttoasterreviews.wordpress.com.

126. Links from 301:

Links from 301 redirects may lose a little bit of juice compared to a direct link. However, Matt Cutts says that a 301s are similar to direct links

127. Schema.org Usage:

Pages that support microformats may rank above pages without it. This may be a direct boost or the fact that pages with microformatting have a higher SERP CTR:

128. TrustRank of Linking Site:

The trustworthiness of the site linking to you determines how much “TrustRank” gets passed on to you.

129. Number of Outbound Links on a Web Page:

PageRank is finite. A link on a page with hundreds of external links passes less PageRank than a page with a handful of outbound links.

130. Forum Links:

Because of industrial-level spamming, Google may significantly devalue links from forums.

131. Word Count of Linking Content:

A link from a 1000-word post is usually more valuable than a link inside of a 25-word snippet.

132. Quality of Linking Content:

Links from poorly written or spun content don’t pass as much value as links from well-written, content.

133. Sitewide Links:

Matt Cutts has confirmed that sitewide links are “compressed” to count as a single link.

User Interaction Ranking Factors

134. RankBrain:

RankBrain is Google’s AI algorithm. Many believe that its main purpose is to measure how users interact with the search results (and rank the results accordingly).

135. Organic Click Through Rate for a Keyword:

According to Google, pages that get clicked more in CTR may get a SERP boost for that particular keyword.

136. Organic CTR for All Keywords:

A site’s organic CTR for all keywords it ranks for may be a human-based, user interaction signal (in other words, a “Quality Score” for the organic results).

137. Website Bounce Rate:

Not everyone in SEO agrees bounce rate matters, but it may be a way of Google to use their users as quality testers (after all, pages with a high bounce rate probably aren’t a great result for that keyword). Also, a recent study by SEMRush found a correlation between bounce rate and Google rankings.

138. Direct Web Traffic:

It’s confirmed that Google uses data from Google Chrome to determine how many people visit site (and how often). Sites with lots of direct traffic are likely higher quality sites vs. sites that get very little direct traffic. In fact, the SEMRush study I just cited found a significant correlation between direct traffic and Google rankings.

139. Repeat Website Traffic:

Websites with repeat visitors may get a Google ranking boost.

140. Pogosticking:

“Pogosticking” is a special type of bounce. In this case, the user clicks on other search results in an attempt to find the answer to their query.

Results that people Pogostick from may get a significantly rankings drop.

141. Blocked Sites:

Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal. So Google may still use a variation of it.

142. Chrome Bookmarks:

We know that Google collects Chrome browser usage data. Pages that get bookmarked in Chrome might get a boost.

143. Number of Comments:

Pages with lots of comments may be a signal of user-interaction and quality. In fact, one Googler said comments can help “a lot” with rankings.

144. Dwell Time:

Google pays very close attention to “dwell time“: how long people spend on your page when coming from a Google search.

This is also sometimes referred to as “long clicks vs short clicks”. In short: Google measures how long Google searchers spend on your page. The longer time spent, the better.

Special Google Algorithm Rules

145. Query Deserves Freshness:

Google gives newer pages a boost for certain searches.

146. Query Deserves Diversity:

Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.

147. User Browsing History:

You’ve probably noticed this yourself: websites that you visit frequently get a SERP b oost for your searches.

148. User Search History:

Search chain influence search results for later searches.

For example, if you search for “reviews” then search for “toasters”, Google is more likely to rank toaster review sites higher in the SERPs.

149. Featured Snippets:

According to an SEMRush study, Google chooses Featured Snippets content based on a combination of content length, formatting, page authority and HTTPs usage.

150. Geo Targeting:

Google gives preference to sites with a local server IP and country-specific domain name extension.

151. Safe Search:

Search results with curse words or adult content won’t appear for people with Safe Search turned on.

152. Google+ Circles:

Even though Google+ is soon to be dead, Google still shows higher results for authors and sites that you’ve added to your Google Plus Circles.

153. “YMYL” Keywords:

Google has higher content quality standards for “Your Money or Your Life” keywords.

154. DMCA Complaints:

Google “downranks” pages with legitimate DMCA complaints.

155. Domain Diversity:

The so-called “Bigfoot Update” supposedly added more domains to each SERP page.

156. Transactional Searches:

Google sometimes displays different results for shopping-related keywords, like flight searches.

157. Local Searches:

For local searches, Google often places local results above the “normal” organic SERPs.

158. Top Stories box:

Certain keywords trigger a Top Stories box:

159. Big Brand Preference:

After the Vince Update, Google began giving big brands a boost for certain keywords.

160. Shopping Results:

Google sometimes displays Google Shopping results in organic SERPs:

161. Image Results:

Google images sometimes appear in the normal, organic search results.

162. Easter Egg Results:

Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game (!). Shout out to Victor Pan for this one.

163. Single Site Results for Brands:

Domain or brand-oriented keywords bring up several results from the same site.

164. Payday Loans Update:

This is a special algorithm designed to clean up “very spammy queries“.

Brand Signals

165. Brand Name Anchor Text:

Branded anchor text is a simple — but strong — brand signal.

166. Branded Searches:

People search for brands. If people search for your brand in Google, this shows Google that your site is a real brand.

167. Brand + Keyword Searches:

Do people search for a specific keyword along with your brand (for example: “Backlinko Google ranking factors” or “Backlinko SEO”)? If so, Google may give you a rankings boost when people search for the non-branded version of that keyword in Google.

168. Website Has Facebook Page and Likes:

Brands tend to have Facebook pages with lots of likes.

169. Website has Twitter Profile with Followers:

Twitter profiles with a lot of followers signals a popular brand.

170. Official Linkedin Company Page:

Most real businesses have company Linkedin pages.

171. Known Authorship:

In February 2013, Google CEO Eric Schmidt famously claimed:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”

172. Legitimacy of Social Media Accounts:

A social media account with 10,000 followers and 2 posts is probably interpreted a lot differently than another 10,000-follower strong account with lots of interaction. In fact, Google filed a patent for determining whether or not social media accounts were real or fake.

173. Brand Mentions on Top Stories:

Really big brands get mentioned on Top Stories sites all the time. In fact, some brands even have a feed of news from their own website, on the first page:

174. Unlinked Brand Mentions:

Brands get mentioned without getting linked to. Google likely looks at non-hyperlinked brand mentions as a brand signal.

175. Brick and Mortar Location:

Real businesses have offices. It’s possible that Google fishes for location-data to determine whether or not a site is a big brand.

On-Site Webspam Factors

176. Panda Penalty:

Websites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty.

177. Links to Bad Neighbourhoods:

Linking out to “bad neighborhoods” — like spammy pharmacy or payday loan websites — may hurt your search visibility.

178. Redirects:

Sneaky redirects is a big no-no. If caught, it can get a website not just penalised, but de-indexed.

179. Popups or “Distracting Ads”:

The official Google Rater Guidelines Document says that popups and distracting ads is a sign of a low-quality website.

180. Interstitial Popups:

Google may penalise websites that display full page “interstitial” popups to mobile users.

181. Site Over-Optimisation:

Yes, Google does penalise people for over-optimising their site. This includes: keyword stuffing, header tag stuffing, excessive keyword decoration.

182. Gibberish Content:

A Google Patent outlines how Google can identify “gibberish” content, which is helpful for filtering out spun or auto-generated content from their index.

183. Doorway Pages:

Google wants the page you show to Google to be the page that user ultimately see. If your page redirects people to another page, that’s a “Doorway Page”. Needless to say, Google doesn’t like websites that use Doorway Pages.

184. Ads Above the Fold:

The “Page Layout Algorithm” penalises websites with lots of ads (and not much content) above the fold.

185. Hiding Affiliate Links:

Going too far when trying to hide affiliate links (especially with cloaking) can bring on a penalty.

186. Fred:

A nickname given to a series of Google updates starting in 2017. According to Search Engine Land, Fred “targets low-value content sites that put revenue above helping their users.”

187. Affiliate Sites:

It’s no secret that Google isn’t the biggest fan of affiliates. And many think that sites that monetise with affiliate programs are put under extra scrutiny.

188. Autogenerated Content:

Google understandably hates autogenerated content. If they suspect that your site’s pumping out computer-generated content, it could result in a penalty or de-indexing.

189. Excess PageRank Sculpting:

Going too far with PageRank sculpting — by nofollowing all outbound links — may be a sign of gaming the system.

190. IP Address Flagged as Spam:

If your server’s IP address is flagged for spam, it may affect all websites on that server.

191. Meta Tag Spamming: Keyword stuffing can also happen in meta tags. If Google thinks you’re adding keywords to your title and description tags in an effort to game the algo, they may hit your site with a penalty.

Off-Site Webspam Factors

192. Hacked Site:

If your site gets hacked it can get dropped from the search results. In fact, Search Engine Land was completed deindexed after Google thought it had been hacked.

193. Unnatural Influx of Links:

A sudden (and unnatural) influx of links is a sure-fire sign of phony links.

194. Penguin Penalty:

Websites that were hit by Google Penguin are significantly less visible in search. Although, apparently, Penguin now focuses more on filtering out bad links vs. penalising entire websites.

195. Link Profile with High % of Low Quality Links:

Lots of links from sources commonly used by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.

196. Links From Unrelated Websites:

A high-percentage of backlinks from topically-unrelated sites can increase the odds of a manual penalty.

197. Unnatural Links Warning:

Google has sent out thousands of “Google Search Console notice of detected unnatural links” messages. This usually precedes a ranking drop, although not 100% of the time.

198. Low-Quality Directory Links:

According to Google, backlinks from low-quality directories can lead to a penalty.

199. Widget Links:

Google frowns on links that are automatically generated when user embeds a “widget” on their site.

200. Links from the Same Class C IP:

Getting an unnatural amount of links from sites on the same server IP may help Google determine that your links are coming from a blog network.

201. “Poison” Anchor Text:

Having “poison” anchor text (especially pharmacy keywords) pointed to your website may be a sign of spam or a hacked site. Either way, it can hurt your website’s ranking.

202. Unnatural Link Spike:

A 2013 Google Patent describes how Google can identify whether or not an influx of links to a page is legitimate. Those unnatural links may become devalued.

203. Links From Articles and Press Releases:

Articles directories and press releases has been abused to the point that Google now considers these two link building strategies a “link scheme” in many cases.

204. Manual Actions:

There are several types of these, but most are related to black hat link building.

205. Selling Links:

Getting caught selling links can hurt your search visibility.

206. Google Sandbox:

New sites that get a sudden influx of links are sometimes put in the Google Sandbox, which temporarily limits search visibility.

207. Google Dance:

The Google Dance can temporarily shake up rankings. According to a Google Patent, this may be a way for them to determine whether or not a site is trying to game the algorithm.

208. Disavow Tool:

Use of the Disavow Tool may remove a manual or algorithmic penalty for sites that were the victims of negative SEO.

209. Reconsideration Request:

A successful reconsideration request can lift a penalty.

210. Temporary Link Schemes:

Google has caught onto people that create — and quickly remove — spammy links. Also know as a temporary link scheme.

You can read more on this article and other marketing tips and advice.

— Read on backlinko.com/google-ranking-factors

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The 10 Most Important SEO Tips You Need to Know

The 10 Most Important SEO Tips You Need to Know…

A lot has changed in the world of search engine optimisation.

However, certain fundamental principles remain unchanged. 

For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.

Here’s the top 10 SEO tips that you need to know.

— Read on www.google.co.uk/amp/s/neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/amp/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The A to Z of Marketing from Marketing.Wales

Digital Marketing & Event Marketing

Digital Marketing & Event Marketing

The A to Z of Marketing – Marketing Agency Wales from Welsh Marketing Agency MA Consultancy.

— Read on marketing.wales/the-a-to-z-of-marketing/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me