Marketing News – Social Media / Hootsuite & Twitter


Marketing News | Social Media News – taken from the Monthly Customer Newsletter from Hootsuite

Emoji Support

Time to celebrate! You can now see emojis in the Hootsuite dashboard. 

Pro tip: if you use a Mac computer, just press Control + Command + Spacebar to add emojis to your messages.

Publish your next message with Emojis…


Longer Twitter Direct Messages

Twitter has introduced Longer Direct Messages.

Sometimes 140 characters just doesn’t cut it, especially for businesses communicating with customers privately. 

Twitter has therefore increased the Direct Message character limit from 140 to a whopping 10,000! 

Problem solved.
Direct message your customers now!

Quote tweets

Twitter has updated its Quote Tweets function..

Twitter’s recent update to its “Quote Tweet” feature lets you embed Tweets, so you have more room to add your own commentary while keeping the content of the original message.

Quote a tweet and add your two cents!

All of these new Hootsuite and/or Twitter features are available today in the Hootsuite dashboard. 

To l​earn more about ​Hootsuite’s ​​social media ​​tips & tricks, visit their Blog.
Visit them at Hootsuite Website & Blog

The Marketing News – Social Media, Hootsuite & Twitter post was written “By Mike Armstrong” from MA Consultancy Marketing Agency | WelshBiz Marketing | 333 Websites Online

Content Marketing Altering the Future Predicted in ‘Minority Report’

New post on Online Marketing Hub

Content Marketing Altering the Future Predicted in ‘Minority Report’
by christopherjanb
marketing-2054-how-content-will-save-coverJust 13 years ago, Steven Spielberg’s Minority Report envisioned the year 2054 as one in which marketing and advertising are so invasive that holograms make frenzied, customized sales pitches to people as they walk through the mall.

In an unnerving scene, protagonist John Anderton’s eyes flashed as retina scanners identified him from a customer database and pushy holograms pitched him items based on his previous purchases, personal attributes, and preferences.

We still have almost 40 years to go until the film’s setting, but it’s already pretty obvious what the screenwriters got right about the future of marketing (big data, personalized ads) and what they probably got wrong – aside from our endless cultural obsession with holograms. Hollywood often shows us how exotic technologies might revolutionize well-worn concepts like display advertising (or heck, even malls), but how well does it predict the totally new concepts that might replace them?

The inescapable sales chatter in Minority Report’s mall scene was meant to raise privacy questions, making 2002 audiences uncomfortable with how much marketers might know about each consumer in the future. To marketers, the scene demonstrates the potential of big data and why marketers need a complementary personalization strategy to make a better first impression.

Now, cue content marketing, which provides value to people and businesses researching their purchases. Its softer approach may be the thing that spares us from the suffocating ad bombardment Spielberg’s film predicted.

One marketing channel is always on
In 2015, businesses have a content channel from which their target audiences never walk away: mobile.

Last November, mobile ad company Flurry found that Americans now spend nearly three hours per day on their mobile devices – more than they spend watching TV. Even more remarkable is that mobile time jumped almost 10 percent in just nine months. As wearable technology enters the mainstream in 2015 and beyond, one would expect that mobile time would grow.

Today, most of us sleep within reach of our smartphones, continuing to read them late at night and first thing in the morning. If a question comes into our heads as we hit the pillow, we have to Google it before we can fall asleep. It’s not difficult to imagine that these habits may even affect our dreams.

According to a Salesforce Marketing Cloud study, searching for information online is the third most frequent activity performed on mobile devices – surpassed only by checking emails and text messages, and more popular than social networking.

If someone in your target audience has a problem that you can solve, the only important question is whether your content is relevant and comprehensive enough to be the best answer on the web during your prospects’ mobile searches. That is the difference between tons of business and very little.

We know quality content is increasingly important to marketing, and that trend is likely to continue as search volume creeps higher. So how could this affect the way marketing is practiced later in the 21st century? Or is 2054 marketing already here?

Advertising will build a better case for products and services by figuring out whom and what we trust
Unilever Senior Vice President of Marketing Marc Mathieu says, “Marketing used to be about creating a myth and selling it and is now about finding a truth and sharing it.”

Minority Report was right to imagine advertising messages tailored to individuals based on their behaviors, interests, and purchase histories. But rather than using unknown virtual sales assistants to make the pitch, today’s brands highlight social media recommendations from our friends and colleagues. If those aren’t available, they send us the kinds of stats or stories to which we have a history of responding.

Expect this trend to continue as our homes become populated with web-connected technology. In 2054, if you start preparing Korean barbecue tacos with Huy Fong chili paste on your “smart” countertop, the kitchen interface may ask if you want to share this recipe with friends. These friends might receive an ad informing them that you use this brand and a list of the recipes you’ve made with it – or even a video of you putting the meal together.

Big brands will purchase virtually all major media companies
In the short term, media companies will continue to amass portfolios of niche and special interest publications to increase ad revenue. This makes them increasingly attractive to major brands, which are starting to see the media outlets as a way to immediately acquire engaged, targeted audiences to whom they can advertise directly.

Many people might consider this to be a dystopian future for journalism – one that would scare away readership. But the Content Marketing Institute’s Joe Pulizzi does a good job of explaining why brands might actually do a better job of delivering quality content than today’s media owners.

The things you talk about will influence the type of content marketing you see
If you use Gmail, you know that Google has been serving you ads relevant to the topics discussed in your emails for years. The same concept is expected to be applied to wearable devices that will be able to transcribe your conversations. Advertisers already can tell some of our interests by analyzing our hashtags and follows on Twitter and Instagram. But as image-recognition technology improves, brands will be able to understand what we care about by identifying the subjects of our photos and videos.

Content will be delivered based on our activities and emotions, not just our location
Location will continue to determine the kinds of ads we see. For example, our favorite local retail store may send a mobile notification about a sale to us as we walk by the shop. Wearables also will give businesses plenty of other data such as heart and perspiration rates, and even emotional states so they can determine when content might be welcome and when it might be considered a nuisance.

Some brands will invest in wearable products primarily for the potential to create content relationships that strengthen brand loyalty. Imagine receiving a personal evaluation and video tutorials on adjusting your running style from a fitness brand after jogging in your new Ralph Lauren fitness tracking shirt. Or maybe your future shirt “learns” you typically run between 6:45 and 7:30 a.m., starting at the intersection of Damen and Wabansia streets. So a brand monitoring your wearable-tech shirt emails you a blog post about the best breakfast foods to eat before a run and lists stores and restaurants near the beginning of your route that are open.

And if we leave our Microsoft HoloLenses at home, we won’t be harassed by holograms
After all, public three-dimensional projections look the same to everyone and isn’t mass messaging a bit old-fashioned?

Want to learn more about the future of content marketing? Check out the CMWorld 2014 sessions available through our Video on Demand portal and make plans today to attend Content Marketing World 2015.

The post Content Marketing Altering the Future Predicted in ‘Minority Report’ appeared first on Content Marketing Institute.

For more on this article including images see :

Content Marketing Altering the Future Predicted in ‘Minority Report’ page was posted “By Mike Armstrong”

Social Media Marketing 2015: Where Is Your Audience?

New post on Online Marketing Hub

Social Media Marketing 2015: Where Is Your Audience?
by christopherjanb
37 Social Media Marketing Facts including Charts.

Social Media Marketing 2015

In 2015, social media is no longer just mainstream. 2015 Social media’s audience is mature in more ways than one.

Social media is not only mature in terms of its life cycle but also in terms of the age of participants.

Specifically, 56% of US online adults 65 and older or 31% of all seniors use Facebook according to Pew Internet’s “2014 Social Media Update,” based on research of the 81% of US adults 18 and above who use the Internet. (As a point of comparison, here is the social media marketing 2014 data.)

Social media marketing 2015: Where is your audience?

To succeed in 2015 and beyond marketers must understand their audience and how they use social media as well as how social media platforms have evolved.

At a minimum, you’ll need to update your social media persona and use a mix of social media platforms. (BTW–Here’s the Ultimate 2015 Marketing Checklist to download.)

Social Media Marketing 2015

71% of US Internet users are on Facebook. Unlike other social media platforms that experienced high growth during 2014, Facebook’s proportion of Internet users remained flat with August 2013.

Facebook users continue interact on the platform.

70% of Facebook users engage daily with the social network, up 9 percentage points from 2013.
45% of Facebook users engage with the social network several times a day.
Facebook acts as a social media homebase for its users.
Who do people consider friends on Facebook?
From a marketing perspective, this is an important question to answer since it yields insights into how deep these relationships are.

93% of Facebook users are Facebook friends with family members other than their parents or children.
91% Facebook users are Facebook friends with their current friends.
87% Facebook users are connected to friends of theirs from the past
58% Facebook users are connected to their coworkers.
45% Facebook users are Facebook friends with their parents.
43% Facebook users are friends with their children on Facebook.
39% Facebook users are connected to people they’ve never met in real life. These people are looking to build their audience.
Primarily, people use Facebook to connect with people that are important to them in real life and whom they view as peers with whom they’ll share unfiltered information. Hence the lower results for parents and children.

Among US Facebook users the median number of Facebook friends is 155, of which 50 are actual friends. These results fit almost perfectly with Dunbar’s findings, where the number of relationships an individual can maintain is 150 and close friends account for a third of that or 50. (Here’s further information on Dunbar via The New Yorker.)

As with other forms of social media and communication, Facebook attracts more women (77%) than men (66%).Facebook Data 2014

What does this mean for marketers?

Facebook’s composition by age is getting older. It’s important to note that this research doesn’t measure “Under 18 year olds,” the key social media demographic. As we said in 2013, Facebook is no longer the cool social media kid on the block.
Facebook is retaining its mass social media audience. It’s an important element of your social media and content marketing plans for its reach because marketers must aggregate a variety of third party platforms to match television’s reach despite its declining advertising effectiveness.
Actionable Social Media Marketing Tips:
Keep Facebook in your social media marketing mix. Sorry but size counts. That said, tailor your content and interactions to your Facebook followers.
Use targeted Facebook advertising to reach key prospects. Don’t just boost your posts. Take advantage of Facebook’s targeting potential. Check out Jon Loomer’s blog for specifics.
While the percentage of college educated Internet users using LinkedIn reached 50%, in general, LinkedIn users are visiting the social media network less frequently.

13% of LinkedIn users visit the social media platform every day
7% of LinkedIn users visit the social media platform several times a day.
25% of LinkedIn users visit the social media platform weekly, down from 34% in August 2013
61% of LinkedIn users visit the social media platform every few weeks or less often, up from 52% in 2013.
This reduction in LinkedIn visit frequency points to the use of LinkedIn mainly as a job search tool.

It overlooks LinkedIn’s expanded power as a publishing platform and lead generator/business driver. In our 2015 social media predictions, we call LinkedIn, the must-be destination for businesses of all types.

Actionable Social Media Marketing Tips:

Incorporate LinkedIn Publishing into your 2015 content marketing plans. Create a separate strategy to ensure that your content shines on this platform. (BTW—In terms of 2015 content marketing predictions, we forecast that LinkedIn would grow its imprint.)
Leverage the power of your employees on LinkedIn. Don’t be afraid of making your employees look good on LinkedIn for fear of losing them. Instead think in terms of attracting more business, customers and employees.
Pinterest is social media honey that attracts women. 42% of online women use Pinterest and 13% of online men use Pinterest.

This shouldn’t be surprising since it’s the home of couch surfing for shopping inspiration.

17% of Pinterest users visit the social media platform daily
9% of Pinterest users visit the social media platform several times a day.
29% of Pinterest users visit the social media platform weekly
52% of Pinterest users visit the social media platform less than once per week.
Underestimate Pinterest’s ability to pull in shoppers and readers at your peril! It’s BuzzFeed’s number 2 source of social media traffic!!!

Actionable Social Media Tips:

Curate your content marketing on Pinterest, regardless of your business type. Take your cue from BuzzFeed. Make your content alluring with pin-friendly images.
Display your products on Pinterest where appropriate. Don’t forget to show prospects how to use your products and to show them in context.
Redirect Pinterest traffic for products that you no longer sell. Bear in mind that prospects may be looking at old pins.
Social media marketers should pay attention to Instagram because it’s unlocked the secret code to interaction. In 2015 and beyond, this playbook will be re-written for video, which people find easier-to-understand.

Make your information visual, useful, consumable, and sharable on a smartphone.

49% of Instagram users visit the social media platform daily.
32% of Instagram users visit the social media platform several times a day
24% of Instagram users visit the social media platform weekly
26% of Instagram users visit the social media platform less than once a week.
Don’t assume that Instagram is just for consumer products. General Electric has been one of the early businesses to leverage the visual power of its products and customers.

BTW, here are 4 key types of visual content marketing using Instagram.

Actionable Social Media Tips:

Make your products and customers Instagram-friendly. Encourage your customers to share their images. There’s nothing stronger than seeing other consumers wearing or using your product.
Find the visual beauty in every aspect of your business. Think how you would explain your business to someone who had never seen before.
23% of US Internet users are on Twitter, up 5 percentage points from 18% in August 2013.
36% of Twitter users visit the site daily, down 10 percentage points 2013.
22% of Twitter users visit the site more than once a day.
24% of Twitter users visit the site a few days a week
40% of Twitter users visit the site less often.
Twitter continues to grow, but at a slower rate. Further, the combination of short message longevity and limited participation, translates to publishing your Twitter content when your audience is active and to publishing your content more than once.

Here are 27 super easy tactics to boost your Twitter strategy.

Twitter Users 2014-Pew Internet

Actionable Social Media Tips:

Take the time to understand your target audience’s use of Twitter. The goal is to maximize your ability to reach your prospects when and where they’re focused.
Slice and dice your content for Twitter. Your aim is to present your content differently to reach the maximum audience possible.
Multi-platform social media 2015
Multi-platform use is on the rise: 52% of online adults now use 2 or more social media sites. This is a significant 10 percentage point increase from 2013.

79% of social media participants who use only 1 platform use Facebook.Multiple Social Media Site Usage-2014-Pew Research Center

The percentage of Facebook users who also participate on another social media network has increased since last year. 94% of Instagram users also use Facebook. This is attributable to Facebook’s ownership of Instagram and to easy ability to share events via photographs with people participants are close to.

In terms of non-Facebook social media interaction, there’s significant overlap between Instagram and Twitter users. This is also attributable to the easy ability to broadcast your activity to others.

58% of Twitter users also use Instagram.
52% of Instagram users also use Twitter.
Social Media Cross Platform Usage-Pew Research Center-1
The bottom line: social media is here to stay.
Marketers must figure out where their audience is on social media marketing 2015. Then they must develop strategies to create tailored content and distribute it by platform.

Where is your audience on social media in 2015 and what are you doing to engage them?

BTW–Here’s the Ultimate 2015 Marketing Checklist to download.

Happy Marketing,
Heidi Cohen

Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.

Register Now for the Intelligent Content Conference.
Intelligent Content Conference
An annual gathering of the best and brightest content professionals on the planet.

Content Marketing World 2015 is open for Registration!CMW_2015

Free White Paper!
Marketing Has Changed. Don’t Be Left Behind
Marketing Has Changed. Don’t Be Left Behind
The workforce is evolving to be more collaborative, distributed, and autonomous than ever. Read this whitepaper and learn how you can support the needs and expectations of today’s dynamic marketing teams.

Quit trying to manage today’s teams like it’s the 1950s. Marketing teams work on a combination of ad-hoc requests and various repeatable tasks; therefore, the “assembly line” style of work management has never worked for them. Every campaign is unique, each with vastly different creative and marketing elements, so traditional approaches to project management simply don’t work.

In order for marketing teams to successfully reach their goals, team leaders need to adapt the way their team interacts with all the work they do to get real collaboration, engagement, alignment, and productivity.

Read this white paper and learn best practices for evolving with the following changes:

People are more social and collaborative
Teams are more distributed
Technology drives marketing teams
The workforce is more autonomous than ever
People are motivated by more than just money
This white paper will show you how to create team and organizational atmospheres of autonomy, trust, collaboration, and recognition so you can keep up with the today’s evolved marketing workforce.

Now there are two ways to get Heidi Cohen’s Actionable Marketing Guide by Email:
Subscribe to receive notice of each new actionable marketing post delivered free, directly to your inbox.

Signup for the weekly Actionable Marketing Newsletter and get a roundup of of the week’s posts, plus extra content you won’t find on the website, plus a free e-book: What Every Blogger Needs to Know – 101 Actionable Blog Tips

For more including images and charts see:

Social Media Marketing 2015: Where Is Your Audience page posted “By Mike Armstrong”

25 Most Shared Online Marketing Posts of 2014

New post on Online Marketing Hub

Our 25 Most Shared Online Marketing Posts of 2014 by christopherjanb
top online marketing blog posts

We have a rich history here at Online Marketing Blog of talking about topics that have a bit of staying power for relevancy.

From the integration of SEO with social media and content marketing to the growing field of influencer marketing and co-created content, there’s a great mix of advice that we have published over the past year that will be useful for quite a while.

We appreciate your patronage of our site and your generosity in sharing the things that you like. Using a few of our favorite tools, we’ve identified our top 25 most shared online marketing blog posts from 2014 – share counts are rounded to the hundreds. Along with each post is the targeted topic and type followed with notes after the list on some basic patterns – all useful insights for our readers that blog.

1. Digital Marketing in 2015 – Predictions from 21 Marketers Who Know
Social Shares: 12,000
Author: Lee Odden
Topic: Digital Marketing
Type: List, Co-Created, Influencers

2. 2014 – 25 Women Who Rock Social Media
Social Shares: 6,300
Author: Lee Odden
Topic: Social Media
Type: List, Recognition, Influencers

3. Email Marketing Essentials: A Checklist for Writing Emails That Get Opened
Social Shares: 5,500
Author: Brooke Furry
Topic: Email Marketing
Type: Evergreen, Best Practices

4. 10 Real Time Content Discovery Tools for Curation, Engagement and Sharing
Social Shares: 4,600
Author: Lee Odden
Topic: Content Marketing, Tools
Type: Curated, List

5. 10 Must Read Content Marketing Posts for 2015
Social Shares: 3,400
Author: Lee Odden
Topic: Content Marketing
Type: Curated, List

6. The Hashtag Test: Best and Worst Practices for Social Media Marketers
Social Shares: 3,100
Author: Nick Ehrenberg
Topic: Social Media Marketing
Type: Evergreen, Best Practices

7. 15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights
Social Shares: 2,400
Author: Lee Odden
Topic: Social Media Marketing
Type: List, Recognition, Influencers

8. Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers
Social Shares: 2,300
Author: Lee Odden
Topic: Digital Marketing
Type: Co-Created, Influencers

9. 24 Social Media Tools To Boost Your Marketing Performance
Social Shares: 2,100
Author: Emily Bacheller
Topic: Social Media Marketing, Tools
Type: Liveblog, List

10. 25 Social Media Marketing Experts You Need to Know According to LinkedIn
Social Shares: 2,100
Author: Lee Odden
Topic: Social Media Marketing
Type: List, Influencers, Recognition, Repurposed

11. 3 Content Curation Best Practices to Optimize Your Content Marketing
Social Shares: 2,100
Author: Lee Odden
Topic: Content Marketing
Type: Evergreen, Best Practices

12. New LinkedIn Profile Features: 4 Tips to Optimize Your Presen
Social Shares: 1,900
Author: Evan Prokop
Topic: Social Media Marketing
Type: Feature Update, Best Practices

13. Social Media Content: Pros, Cons, Examples and Best Practices
Social Shares: 1,900
Author: James Anderson
Topic: Social Media Marketing
Type: Evergreen, Best Practices

14. Over 100 B2B Content Marketing Statistics for 2014
Social Shares: 1,800
Author: Lee Odden
Topic: Content Marketing, Statstics
Type: Curated, List

15. 9 Tools to Discover Influencers in Your Industry
Social Shares: 1,800
Author: Lee Odden
Topic: Influencer Marketing, Tools
Type: Curated, List

16. Content and Influencer Marketing is A Powerful Way to Grow Your Business
Social Shares: 1,700
Author: Lee Odden
Topic: Content Marketing, Influencer Marketing
Type: Repurposed

17. 5 LinkedIn Marketing Tips to Optimize Your Social Media Success
Social Shares: 1,700
Author: Lee Odden
Topic: Social Media Marketing, LinkedIn Marketing
Type: Repurposed, Co-Created

18. Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference?
Social Shares: 1,700
Author: Lee Odden
Topic: Digital Marketing
Type: Evergreen

19. 3 Ways to Optimize Your Brand’s Social Media Marketing Success
Social Shares: 1,600
Author: Lee Odden
Topic: Social Media Marketing
Type: Evergreen

20. 4 Essential Trends in Social Media Marketing in 2014
Social Shares: 1,600
Author: Evan Prokop
Topic: Social Media Marketing
Type: Liveblog

21. The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics
Social Shares: 1,600
Author: Lee Odden
Topic: Content Marketing, B2B Marketing
Type: Curated, List

22. How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%
Social Shares: 1,600
Author: Lee Odden
Topic: SEO, Influencer Content
Type: Case Study

23. 5 Social Selling Tactics to Attract, Engage & Convert More Customers
Social Shares: 1,600
Author: Lee Odden
Topic: Social Selling
Type: Evergreen, Best Practices

24. Organic Facebook Marketing Tips From the Pros
Social Shares: 1,500
Author: Lee Odden
Topic: Social Media Marketing, Facebook Marketing
Type: Curated, Co-Created

25. 5 Essential Skills for Digital Marketing Consultants
Social Shares: 1,500
Author: Lee Odden
Topic: Digital Marketing
Type: Evergreen

It’s safe to say that lists continue to do well with 10 of the top 25 posts falling in that type. There were 6 curated posts which is also a popular and efficient blog post type. 8 posts were of the Evergreen variety, showing that original and timeless content, while more time consuming to create, has a distinct appeal.

6 of the top posts were best practices, which are usually pretty popular given the actionable nature of the information. 6 of the posts also employed influencers which would factor an incentive for promotion of the post for recognition. 5 is also the magic number for posts that were repurposed from other content ranging from blog posts to presentations to interviews.

Topically, these top 25 posts stayed pretty close to our areas of domain expertise: Digital Marketing, Content Marketing, Social Media Marketing, Influencer Marketing and some SEO. Although, Brooke’s post about Email Marketing (an important, but secondary focus) was 3rd most shared for the entire year.

There are many more inputs for topic and type with our posts of course (target audience, opportunity, alignment with events and other marketing objectives) but even at a high level, it’s easy to see some basic patterns in the topics and types of posts our community likes to share on social networks. Hopefully you find them useful in your blogging in 2015 and beyond.

Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
Our 25 Most Shared Online Marketing Posts of 2014 |

For more see:

25 Most Shared Online Marketing Posts of 2014 page posted “By Mike Armstrong”

5 Tips to Help Your Colleagues Become Successful Content Creators

New post on Online Marketing Hub

5 Tips to Help Your Colleagues Become Successful Content Creators
by christopherjanb
Help-Colleagues-Content-Creators-Cover ImageLike many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another.

Fortunately, that changed. It’s taken several years, but I now feel confident that I have an almost foolproof method of ensuring colleagues not only get on board with the strategy, but also become key contributors who truly want to create content. These five points (used together or individually) create the environment in which in-house success is achieved.

1. Don’t force people to be involved.
Not everyone can effectively transfer thoughts from their head into a document. Until I realized this, I decided who should be involved in content production based on their role within the organization. I didn’t take into account whether they could actually produce content – or even whether they wanted to produce it.

When people don’t want to produce content or find it to be a struggle, they’re instantly going to consider it a chore – doing it reluctantly, leaving it until the last minute, or creating something that isn’t what was intended. They are likely to produce content that is unsuitable for publishing.

Instead, you need to have discussions with your team to identify who can – and wants to – produce content. Talk to potential contributors either in groups or individually to explain the importance of content marketing, what you are looking to achieve, the type of content to be produced, and how they can play a role. Then ask who wants to help. By taking this passive approach to signing up content creators, you’ll find people who are willing to be involved and are more likely to produce valuable content.

2. Understand you have colleagues who can write effectively.
Don’t limit your conversations with potential content creators to people whose roles naturally lend themselves to writing. When I started as an SEO specialist, I developed the content marketing strategy under the impression that I and the brand and communications manager would create the vast majority of the content. However, after some general discussions unrelated to the strategy, it became apparent that we have a number of people in-house who have a wealth of information to share.

Never assume colleagues who aren’t officially on your content marketing team won’t, can’t, or don’t want to write. You may not always have experienced writers queuing up to be involved, but you may find at least one or two contributors who can be coached and can produce content regularly outside of their daily roles.

3. Don’t ask for complete blog posts.
I’ve worked within organizations whose staff possessed a vast amount of knowledge to share, but simply didn’t have the time to produce a completed post by assigned deadlines. After chatting with the contributors who were finding content creation difficult, I discovered that developing the key messaging for the content wasn’t the issue. The problem was finding the time to take the key messaging and turn it into a full-fledged blog post.

So I stopped asking for complete blog posts. Sure, I had to be more involved in the creation of the content, as I only received 200 words of notes or bullet points, but it was like my past ghostwriting work. I took their list of points, produced the content in full, and then sent it back for approval before it went live.

Contributors were happier, as it was much quicker and easier to get down their initial thoughts than it was to produce a complete blog post. We received more content regularly, and it didn’t affect the end result because more often than not I already had to edit posts for the “readability” factor.

4. Make it clear what you need and by when.
Set accurate and realistic deadlines for all of your contributors. As humans, we’re creatures of habit. If we know we have to do something by a set time every week or every month, we get into the routine of doing so. In addition, understand contributors’ other work responsibilities and priorities to determine deadlines that work for them as well as your production schedule.

5. Remember that a bit of competition can be healthy.
One of the things I’ve found is that contributors really have enough time to do it, but they push it so far down their list of things to do – usually because they don’t realize the importance of it (no matter how many times it’s discussed) – that it never gets completed.

Open up your content production schedule spreadsheet to all contributors so everybody can see who’s done what and who hasn’t done what they were supposed to do. Seeing this information can spur colleagues to compete against each other, striving not only to meet deadlines but also to submit content before their colleagues do.

Note: This method isn’t suitable for everyone. It depends on everything from personalities to your way of working. Don’t just implement this point without research and analysis first.

If you’re struggling to find in-house contributors who want to create content, try some of these tips. You may not need to look at all five and you may find your own ways (please share in the comments). As Joe Pulizzi said, “There is no one right way to achieve content marketing goals.”

Want more expert advice on how to improve your in-house content creation? Check out the fantastic 2014 CMW sessions that are available through our Video on Demand portal and make plans today to attend 2015 CMW.

Cover image by acky24 via

The post 5 Tips to Help Your Colleagues Become Successful Content Creators appeared first on Content Marketing Institute.

For more see:

5 Tips to Help Your Colleagues Become Successful Content Creators page posted “By Mike Armstrong”

Some popular posts from the Cardiff Marketing Blog for this week!

Business Woman Networking Event in Cardiff:

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

Does your website work for you? – If not engage with a website consultant

Christmas Party Venue in Cardiff, South Wales

Website Marketing Tip

Twitter Marketing Tip

Networking Event in Cardiff:

8 things you might not know about UK SME’s – An Infographic

Rugby World Cup 2015 Fixture Schedule:

Beaujolais Day:

Networking Event in Cardiff:

30 Actionable Content Marketing Tips:

5 Expert Tips regarding the Hashtag #

Some popular Welsh Business Hashtags

The Some popular posts from the Cardiff Marketing Blog for this week! page was posted “By Mike Armstrong”


How to reduce your social media advertising costs

New post on Online Marketing Hub

How To Reduce Your Sponsored Update Expenses In Social Media Advertising
by christopherjanb

Social media marketing is continually becoming competitive. Pushing your updates, comments, or posts out to your connections is becoming less valuable. Why? Well, your connections are being inundated by others in their network bombarding them with other information.

Whether it’s your blog articles, infographics or simply sharing a page on your website, your update, post or comments need to be found and seen in social communities. Why else are you spending time in social media marketing? The difficulty within social communities is the amount of content being published every day. Your content is becoming increasingly harder to find or even be noticed.

The following points have been addressed to help you better understand:

How social media influencers can help your brand message in social communities.
How curating and nurturing your social community updates can increase visibility.
Examples of how nurtured social community updates have had success.
How nurturing can increase visibility in social communities while reducing your advertising costs with sponsored posts.
Whether you are telling people what you’re doing (Twitter) or confirming where you are (Foursquare) or showing people what you’re doing (YouTube), you are spending time raising the awareness of your business. That time has to ultimately have a return on investment.

If you’re in the media department the first response would be to spend money sponsoring posts by advertising within the various social communities.

For anyone in the marketing department following strategic processes or in non-media communications, you might be wondering what your options are besides advertising? Try tagging!

Social Media Influencers
Let’s define an influencer, relative to social media marketing, as a person who has a large and more importantly active following within a social community. This person may be an expert in their field or have a level of popularity within a community. We do want to separate a influencer from brand ambassadors or even brand influencers. For more about these two topics please read “How Brand Influencers And Brand Ambassadors Are Different” by Brooke Ballard, another author.

We want to be clear a social media influencer isn’t someone who is purely based on the quantity of followers. If that were the case they could not be a valuable influencer. In order for them to be classified as an influencer they have to have engagement with their followers and in turn their followers have engagement with the influencer.

Engagement in social media marketing is defined as a dialogue and not what most businesses do, which is to push out their updates like an ad. Social media marketing cannot be used as though it were interruption advertising on TV or radio. Likewise you cannot use automation in hopes that it is the end of your social media marketing process, rather keep in mind it is only the beginning. The rest of the process requires human beings to listen and interact in a dialogue.

Many of us have gone to our LinkedIn account and posted an update, shared something on our website or perhaps from around the web. The update or post in LinkedIn reaches your existing group of connections and that is about as far as that post will go.

If you were to locate someone within your connections who has a wide reach in the social community, then one message by that person will reach a larger audience. As an influencer they would have ability to make the message interesting to get engagement by the their network, who in turn would pass the message on to their network. In a short time you your message would reach thousands of people. This is why social media marketing has such huge potential, but only when executed strategically, with human beings and with engagement in a dialogue based on relationship marketing.

Curating and Nurturing Your Social Media Postings
When we think of curating something the first thing coming to our mind is an art exhibit. In social media marketing we are going to define this as organizing and selecting information you will present to your connections. This process means you need to find relevant content to your business, posting it to your social community accounts, and engage with your followers.

You can of course share something you posted on your company’s blog or website. Chances are you will be far more effective if that information was on a industry publication where you might be a guest author. A similar analogy would be the difference between giving a prospect your brochure compared to having an editorial in the newspaper. The newspaper editorial will have a greater impact on the prospect than your brochure.

You’ve organized the content you’re going to share, determined an effective headline and presented the benefits of what you are sharing. If you leave this shared post as is, chances are it will fade off into electronic never-never land never to be seen again.

In order to avoid having Peter Pan save you, your best course of action is known as nurturing what you have curated.

Let’s take an example of a post in my LinkedIn account that has not been nurtured. In this case the author was tagged in this post, however, without their engagement, the best we can see is the post having 65 views in 12 days.

In order to nurture your post in a social community like LinkedIn, you need to start by adding a comment to your post. As part of your comment, you will want to tag someone from you network by name. As you type their name LinkedIn’s system will start to try finding anyone matching the name, so you can click on them. The same happens if you were to tag a company.

In the above example before completing the name of the company SteamFeed, LinkedIn found the company so I can click on them to tag them in the comment.

Once a person is tagged in a comment they will receive a notice from LinkedIn informing them of the tag and recommending they respond.

Who you tag is important. You will want to have identified influencers from your network, which means developing a relationship with them and engaging in conversation before you start to tag them. This might include that you reciprocate and engage in their posts.

After the people you have tagged have engaged in the conversation, don’t even think about walking away! Your next step is to re-engage in the conversation, comment on what was said and starting tagging more people to engage in the conversation.

As the conversation takes life the views, comments, and likes will start to grow giving that post more exposure and thereby getting your brand name out to the community through thousands of people.

You will find spammers wanting to get into the middle of the conversation and if that happens clean up their comments by removing them. Keep the conversation clean and healthy.

The Nurturing Results
During the month of September 2014 in preparation for this article, I curated and nurtured posted articles from other SteamFeed authors into my LinkedIn account. The results were quite interesting and clearly shows how nurtured posts had more exposure than non-nurtured posts.

Example #1
The author, Jessica Ann, engaged in this post and we were able to bring other people into the conversation. After two days we had 322 views, 11 comments and 4 likes.
Example #2
The author, Brooke Ballard, engaged in this post and we were able to bring other people into the conversation in this example as well. After three days we had 546 views, 8 comments and 1 like. You will notice, compared to our first example, we had less comments and likes, with more views. This has clearly something to do with who was engaged in the conversation and how many people they had in their network.
Example #3
The author, S. Anthony Iannarino, engaged in this post and achieving the best example of nurturing. After eight days of activity we had 1,063 views, 12 comments and 4 likes. The constant activity on this post helped to generate the exposure it deserved.
Curate and Nurture or Waste Your Time
Making social media marketing work for your business requires more than merely posting or using automation to pretend you are doing social media marketing. Relationship marketing takes more time and is more effective over the long run. Listen to what is being discussed, provide relevant responses, engage in a dialogue. One post that is nurtured is worth more than 10 posts that are pushed out through automation.

This type of engagement can provide similar results to sponsoring updates that have no commentary or engagement by anyone. Why spend advertising dollars on posts you are not going to nurture?

Building relationships with the right people in the social communities can expand your brand’s reach to a much wider audience, generating more traffic to your website, and ultimately more leads and sales. The process will aid in building a loyal audience through your authority on the subject and credibility you are building.

Author information

Melih Oztalay
CEO at SmartFinds Internet Marketing
I am a 20+ year veteran of the Internet and digital technologies. I am the CEO of SmartFinds Internet Marketing located in Birmingham, Michigan, providing Internet marketing solutions and services to businesses. As a sought out subject matter expert and pioneer with Internet technologies, I bring innovation, early adoption, creativity, resourcefulness and imagination to client marketing solutions on the web.
The post How To Reduce Your Sponsored Update Expenses In Social Media Advertising appeared first on SteamFeed.

For more on the How to reduce your social media advertising costs article see :

The How to reduce your social media advertising costs page was posted “By Mike Armstrong”