Tag: Marketing Blog

4 Instagram Features That’ll Get You More (Real) Followers

4 Instagram Features That’ll Get You More (Real) Followers

https://socialmediaexplorer.com/content-sections/news-and-noise/4-instagram-features-thatll-get-you-more-real-followers/
— Read on socialmediaexplorer.com/content-sections/news-and-noise/4-instagram-features-thatll-get-you-more-real-followers/

Marketing News & Advice

Search Engine Journal | SEO Guide Blog   Remove

Affiliate Link Building: How to Do It the Right Way by @annaleacrowe

by Anna Crowe, 17 hours ago  .  Save

If affiliate marketing isn’t in your link building wheelhouse, here’s why you need Read More →

John Chow dot Com   Remove

Eating Well, and with Passion Lunch by Chloe Vegan Restaurant

by John Chow, 11 hours ago  .  Save

During a break at the Affiliate Summit, we had lunch at by CHLOE. The restaurant Read More →

Concocting Creative Recipes for Success

by Michael Kwan, 22 hours ago  .  Save

I absolutely believe that there is tremendous value in following people that you Read More →

Search Engine Watch – Latest   Remove

How to invest in your SEO for the highest ROI

by Tom Casano, 3 hours ago  .  Save

Every business owner’s dream is to have consistent business growth. Unfortunately,  Read More →

Seth’s Blog   Remove

Worth paying for

by Seth Godin, 2 hours ago  .  Save

When you bring a product or service to the free market, the market decides what it’s Read More →

Adweek | Breaking News in Advertising, Media and Technology   Remove

5 Must-Ask Questions for Prospective Creative Hires

by Sara Ivry, 11 hours ago  .  Save

Twenty-year veteran Christie Cordes, founder of Ad Recruiter–whose stellar list Read More →

Amid Les Moonves Allegations, Advertisers Are Sticking by CBS—for Now

by Jason Lynch, 11 hours ago  .  Save

During CBS Corp.’s quarterly earnings call last Thursday, Les Moonves sounded like Read More →

How to Future-Proof a Career in Marketing When the Old Rules No Longer Apply

by Sara Ivry, 11 hours ago  .  Save

Thanks to digital transformation, there are myriad ways to reach consumers, and these Read More →

Learning Where to Draw the Line: How Agencies Can Deal With Toxic Clients

by Patrick Coffee, 11 hours ago  .  Save

Last October, a pizza chain with a familiar face hired a new chief marketer and a Read More →

Infographic: How Women Want Tech to Shape the Shopping Experience

by Sammy Nickalls, 11 hours ago  .  Save

Women are embracing more personalized, speedy and seamless customer experiences. Read More →

4 more new stories. View all →

Search Engine Roundtable | Search Engine Marketing Blog   Remove

Google: AdSense Fluctuations Not Related To Google Search Update

by barry@rustybrick.com (Barry Schwartz), 8 mins ago  .  Save

There are a nice number of Google AdSense publishers, those who monetize their web Read More →

Google Core Algorithm Update Roll Out Slowing Down

by barry@rustybrick.com (Barry Schwartz), 25 mins ago  .  Save

On Friday, I reported at Search Engine Land and updated our original story with an Read More →

Google Yellow Submarine Sleep Pod

by barry@rustybrick.com (Barry Schwartz), 41 mins ago  .  Save

Content Marketing Altering the Future Predicted in ‘Minority Report’

New post on Online Marketing Hub

Content Marketing Altering the Future Predicted in ‘Minority Report’
by christopherjanb
marketing-2054-how-content-will-save-coverJust 13 years ago, Steven Spielberg’s Minority Report envisioned the year 2054 as one in which marketing and advertising are so invasive that holograms make frenzied, customized sales pitches to people as they walk through the mall.

In an unnerving scene, protagonist John Anderton’s eyes flashed as retina scanners identified him from a customer database and pushy holograms pitched him items based on his previous purchases, personal attributes, and preferences.

We still have almost 40 years to go until the film’s setting, but it’s already pretty obvious what the screenwriters got right about the future of marketing (big data, personalized ads) and what they probably got wrong – aside from our endless cultural obsession with holograms. Hollywood often shows us how exotic technologies might revolutionize well-worn concepts like display advertising (or heck, even malls), but how well does it predict the totally new concepts that might replace them?

The inescapable sales chatter in Minority Report’s mall scene was meant to raise privacy questions, making 2002 audiences uncomfortable with how much marketers might know about each consumer in the future. To marketers, the scene demonstrates the potential of big data and why marketers need a complementary personalization strategy to make a better first impression.

Now, cue content marketing, which provides value to people and businesses researching their purchases. Its softer approach may be the thing that spares us from the suffocating ad bombardment Spielberg’s film predicted.

One marketing channel is always on
In 2015, businesses have a content channel from which their target audiences never walk away: mobile.

Last November, mobile ad company Flurry found that Americans now spend nearly three hours per day on their mobile devices – more than they spend watching TV. Even more remarkable is that mobile time jumped almost 10 percent in just nine months. As wearable technology enters the mainstream in 2015 and beyond, one would expect that mobile time would grow.

Today, most of us sleep within reach of our smartphones, continuing to read them late at night and first thing in the morning. If a question comes into our heads as we hit the pillow, we have to Google it before we can fall asleep. It’s not difficult to imagine that these habits may even affect our dreams.

According to a Salesforce Marketing Cloud study, searching for information online is the third most frequent activity performed on mobile devices – surpassed only by checking emails and text messages, and more popular than social networking.

If someone in your target audience has a problem that you can solve, the only important question is whether your content is relevant and comprehensive enough to be the best answer on the web during your prospects’ mobile searches. That is the difference between tons of business and very little.

We know quality content is increasingly important to marketing, and that trend is likely to continue as search volume creeps higher. So how could this affect the way marketing is practiced later in the 21st century? Or is 2054 marketing already here?

Advertising will build a better case for products and services by figuring out whom and what we trust
Unilever Senior Vice President of Marketing Marc Mathieu says, “Marketing used to be about creating a myth and selling it and is now about finding a truth and sharing it.”

Minority Report was right to imagine advertising messages tailored to individuals based on their behaviors, interests, and purchase histories. But rather than using unknown virtual sales assistants to make the pitch, today’s brands highlight social media recommendations from our friends and colleagues. If those aren’t available, they send us the kinds of stats or stories to which we have a history of responding.

Expect this trend to continue as our homes become populated with web-connected technology. In 2054, if you start preparing Korean barbecue tacos with Huy Fong chili paste on your “smart” countertop, the kitchen interface may ask if you want to share this recipe with friends. These friends might receive an ad informing them that you use this brand and a list of the recipes you’ve made with it – or even a video of you putting the meal together.

Big brands will purchase virtually all major media companies
In the short term, media companies will continue to amass portfolios of niche and special interest publications to increase ad revenue. This makes them increasingly attractive to major brands, which are starting to see the media outlets as a way to immediately acquire engaged, targeted audiences to whom they can advertise directly.

Many people might consider this to be a dystopian future for journalism – one that would scare away readership. But the Content Marketing Institute’s Joe Pulizzi does a good job of explaining why brands might actually do a better job of delivering quality content than today’s media owners.

The things you talk about will influence the type of content marketing you see
If you use Gmail, you know that Google has been serving you ads relevant to the topics discussed in your emails for years. The same concept is expected to be applied to wearable devices that will be able to transcribe your conversations. Advertisers already can tell some of our interests by analyzing our hashtags and follows on Twitter and Instagram. But as image-recognition technology improves, brands will be able to understand what we care about by identifying the subjects of our photos and videos.

Content will be delivered based on our activities and emotions, not just our location
Location will continue to determine the kinds of ads we see. For example, our favorite local retail store may send a mobile notification about a sale to us as we walk by the shop. Wearables also will give businesses plenty of other data such as heart and perspiration rates, and even emotional states so they can determine when content might be welcome and when it might be considered a nuisance.

Some brands will invest in wearable products primarily for the potential to create content relationships that strengthen brand loyalty. Imagine receiving a personal evaluation and video tutorials on adjusting your running style from a fitness brand after jogging in your new Ralph Lauren fitness tracking shirt. Or maybe your future shirt “learns” you typically run between 6:45 and 7:30 a.m., starting at the intersection of Damen and Wabansia streets. So a brand monitoring your wearable-tech shirt emails you a blog post about the best breakfast foods to eat before a run and lists stores and restaurants near the beginning of your route that are open.

And if we leave our Microsoft HoloLenses at home, we won’t be harassed by holograms
After all, public three-dimensional projections look the same to everyone and isn’t mass messaging a bit old-fashioned?

Want to learn more about the future of content marketing? Check out the CMWorld 2014 sessions available through our Video on Demand portal and make plans today to attend Content Marketing World 2015.

The post Content Marketing Altering the Future Predicted in ‘Minority Report’ appeared first on Content Marketing Institute.

For more on this article including images see :
https://omhub.wordpress.com/2015/02/15/content-marketing-altering-the-future-predicted-in-minority-report/

Content Marketing Altering the Future Predicted in ‘Minority Report’ page was posted “By Mike Armstrong”

Social Media Marketing 2015: Where Is Your Audience?

New post on Online Marketing Hub

Social Media Marketing 2015: Where Is Your Audience?
by christopherjanb
37 Social Media Marketing Facts including Charts.

Social Media Marketing 2015

In 2015, social media is no longer just mainstream. 2015 Social media’s audience is mature in more ways than one.

Social media is not only mature in terms of its life cycle but also in terms of the age of participants.

Specifically, 56% of US online adults 65 and older or 31% of all seniors use Facebook according to Pew Internet’s “2014 Social Media Update,” based on research of the 81% of US adults 18 and above who use the Internet. (As a point of comparison, here is the social media marketing 2014 data.)

Social media marketing 2015: Where is your audience?

To succeed in 2015 and beyond marketers must understand their audience and how they use social media as well as how social media platforms have evolved.

At a minimum, you’ll need to update your social media persona and use a mix of social media platforms. (BTW–Here’s the Ultimate 2015 Marketing Checklist to download.)

Social Media Marketing 2015

Facebook
71% of US Internet users are on Facebook. Unlike other social media platforms that experienced high growth during 2014, Facebook’s proportion of Internet users remained flat with August 2013.

Facebook users continue interact on the platform.

70% of Facebook users engage daily with the social network, up 9 percentage points from 2013.
45% of Facebook users engage with the social network several times a day.
Facebook acts as a social media homebase for its users.
Who do people consider friends on Facebook?
From a marketing perspective, this is an important question to answer since it yields insights into how deep these relationships are.

93% of Facebook users are Facebook friends with family members other than their parents or children.
91% Facebook users are Facebook friends with their current friends.
87% Facebook users are connected to friends of theirs from the past
58% Facebook users are connected to their coworkers.
45% Facebook users are Facebook friends with their parents.
43% Facebook users are friends with their children on Facebook.
39% Facebook users are connected to people they’ve never met in real life. These people are looking to build their audience.
Primarily, people use Facebook to connect with people that are important to them in real life and whom they view as peers with whom they’ll share unfiltered information. Hence the lower results for parents and children.

Among US Facebook users the median number of Facebook friends is 155, of which 50 are actual friends. These results fit almost perfectly with Dunbar’s findings, where the number of relationships an individual can maintain is 150 and close friends account for a third of that or 50. (Here’s further information on Dunbar via The New Yorker.)

As with other forms of social media and communication, Facebook attracts more women (77%) than men (66%).Facebook Data 2014

What does this mean for marketers?

Facebook’s composition by age is getting older. It’s important to note that this research doesn’t measure “Under 18 year olds,” the key social media demographic. As we said in 2013, Facebook is no longer the cool social media kid on the block.
Facebook is retaining its mass social media audience. It’s an important element of your social media and content marketing plans for its reach because marketers must aggregate a variety of third party platforms to match television’s reach despite its declining advertising effectiveness.
Actionable Social Media Marketing Tips:
Keep Facebook in your social media marketing mix. Sorry but size counts. That said, tailor your content and interactions to your Facebook followers.
Use targeted Facebook advertising to reach key prospects. Don’t just boost your posts. Take advantage of Facebook’s targeting potential. Check out Jon Loomer’s blog for specifics.
LinkedIn
While the percentage of college educated Internet users using LinkedIn reached 50%, in general, LinkedIn users are visiting the social media network less frequently.

13% of LinkedIn users visit the social media platform every day
7% of LinkedIn users visit the social media platform several times a day.
25% of LinkedIn users visit the social media platform weekly, down from 34% in August 2013
61% of LinkedIn users visit the social media platform every few weeks or less often, up from 52% in 2013.
This reduction in LinkedIn visit frequency points to the use of LinkedIn mainly as a job search tool.

It overlooks LinkedIn’s expanded power as a publishing platform and lead generator/business driver. In our 2015 social media predictions, we call LinkedIn, the must-be destination for businesses of all types.

Actionable Social Media Marketing Tips:

Incorporate LinkedIn Publishing into your 2015 content marketing plans. Create a separate strategy to ensure that your content shines on this platform. (BTW—In terms of 2015 content marketing predictions, we forecast that LinkedIn would grow its imprint.)
Leverage the power of your employees on LinkedIn. Don’t be afraid of making your employees look good on LinkedIn for fear of losing them. Instead think in terms of attracting more business, customers and employees.
Pinterest
Pinterest is social media honey that attracts women. 42% of online women use Pinterest and 13% of online men use Pinterest.

This shouldn’t be surprising since it’s the home of couch surfing for shopping inspiration.

17% of Pinterest users visit the social media platform daily
9% of Pinterest users visit the social media platform several times a day.
29% of Pinterest users visit the social media platform weekly
52% of Pinterest users visit the social media platform less than once per week.
Underestimate Pinterest’s ability to pull in shoppers and readers at your peril! It’s BuzzFeed’s number 2 source of social media traffic!!!

Actionable Social Media Tips:

Curate your content marketing on Pinterest, regardless of your business type. Take your cue from BuzzFeed. Make your content alluring with pin-friendly images.
Display your products on Pinterest where appropriate. Don’t forget to show prospects how to use your products and to show them in context.
Redirect Pinterest traffic for products that you no longer sell. Bear in mind that prospects may be looking at old pins.
Instagram
Social media marketers should pay attention to Instagram because it’s unlocked the secret code to interaction. In 2015 and beyond, this playbook will be re-written for video, which people find easier-to-understand.

Make your information visual, useful, consumable, and sharable on a smartphone.

49% of Instagram users visit the social media platform daily.
32% of Instagram users visit the social media platform several times a day
24% of Instagram users visit the social media platform weekly
26% of Instagram users visit the social media platform less than once a week.
Don’t assume that Instagram is just for consumer products. General Electric has been one of the early businesses to leverage the visual power of its products and customers.

BTW, here are 4 key types of visual content marketing using Instagram.

Actionable Social Media Tips:

Make your products and customers Instagram-friendly. Encourage your customers to share their images. There’s nothing stronger than seeing other consumers wearing or using your product.
Find the visual beauty in every aspect of your business. Think how you would explain your business to someone who had never seen before.
Twitter
23% of US Internet users are on Twitter, up 5 percentage points from 18% in August 2013.
36% of Twitter users visit the site daily, down 10 percentage points 2013.
22% of Twitter users visit the site more than once a day.
24% of Twitter users visit the site a few days a week
40% of Twitter users visit the site less often.
Twitter continues to grow, but at a slower rate. Further, the combination of short message longevity and limited participation, translates to publishing your Twitter content when your audience is active and to publishing your content more than once.

Here are 27 super easy tactics to boost your Twitter strategy.

Twitter Users 2014-Pew Internet

Actionable Social Media Tips:

Take the time to understand your target audience’s use of Twitter. The goal is to maximize your ability to reach your prospects when and where they’re focused.
Slice and dice your content for Twitter. Your aim is to present your content differently to reach the maximum audience possible.
Multi-platform social media 2015
Multi-platform use is on the rise: 52% of online adults now use 2 or more social media sites. This is a significant 10 percentage point increase from 2013.

79% of social media participants who use only 1 platform use Facebook.Multiple Social Media Site Usage-2014-Pew Research Center

The percentage of Facebook users who also participate on another social media network has increased since last year. 94% of Instagram users also use Facebook. This is attributable to Facebook’s ownership of Instagram and to easy ability to share events via photographs with people participants are close to.

In terms of non-Facebook social media interaction, there’s significant overlap between Instagram and Twitter users. This is also attributable to the easy ability to broadcast your activity to others.

58% of Twitter users also use Instagram.
52% of Instagram users also use Twitter.
Social Media Cross Platform Usage-Pew Research Center-1
The bottom line: social media is here to stay.
Marketers must figure out where their audience is on social media marketing 2015. Then they must develop strategies to create tailored content and distribute it by platform.

Where is your audience on social media in 2015 and what are you doing to engage them?

BTW–Here’s the Ultimate 2015 Marketing Checklist to download.

Happy Marketing,
Heidi Cohen

Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.

Register Now for the Intelligent Content Conference.
Intelligent Content Conference
An annual gathering of the best and brightest content professionals on the planet.

Content Marketing World 2015 is open for Registration!CMW_2015

Free White Paper!
Marketing Has Changed. Don’t Be Left Behind
Marketing Has Changed. Don’t Be Left Behind
The workforce is evolving to be more collaborative, distributed, and autonomous than ever. Read this whitepaper and learn how you can support the needs and expectations of today’s dynamic marketing teams.

Quit trying to manage today’s teams like it’s the 1950s. Marketing teams work on a combination of ad-hoc requests and various repeatable tasks; therefore, the “assembly line” style of work management has never worked for them. Every campaign is unique, each with vastly different creative and marketing elements, so traditional approaches to project management simply don’t work.

In order for marketing teams to successfully reach their goals, team leaders need to adapt the way their team interacts with all the work they do to get real collaboration, engagement, alignment, and productivity.

Read this white paper and learn best practices for evolving with the following changes:

People are more social and collaborative
Teams are more distributed
Technology drives marketing teams
The workforce is more autonomous than ever
People are motivated by more than just money
This white paper will show you how to create team and organizational atmospheres of autonomy, trust, collaboration, and recognition so you can keep up with the today’s evolved marketing workforce.

Now there are two ways to get Heidi Cohen’s Actionable Marketing Guide by Email:
Subscribe to receive notice of each new actionable marketing post delivered free, directly to your inbox.

Signup for the weekly Actionable Marketing Newsletter and get a roundup of of the week’s posts, plus extra content you won’t find on the website, plus a free e-book: What Every Blogger Needs to Know – 101 Actionable Blog Tips

For more including images and charts see:
https://omhub.wordpress.com/2015/01/12/social-media-marketing-2015-where-is-your-audience/

Social Media Marketing 2015: Where Is Your Audience page posted “By Mike Armstrong”

10 Predictions for the Marketing World in 2015

New post on Online Marketing Hub

10 Predictions for the Marketing World in 2015
by christopherjanb
Posted by randfish

The beginning of the year marks the traditional week for bloggers to prognosticate about the 12 months ahead, and, over the last decade I’ve created a tradition of joining in this festive custom to predict the big trends in SEO and web marketing. However, I divine the future by a strict code: I’m only allowed to make predictions IF my predictions from last year were at least moderately accurate (otherwise, why should you listen to me?). So, before I being my crystal-ball-gazing, let’s have a look at how I did for 2014.

Yes, we’ll get to that, but not until you prove you’re a real Wizard, mustache-man.

You can find my post from January 5th of last year here, but I won’t force you to read through it. Here’s how I do grading:

Spot On (+2) – when a prediction hits the nail on the head and the primary criteria are fulfilled
Partially Accurate (+1) – predictions that are in the area, but are somewhat different than reality
Not Completely Wrong (-1) – those that landed near the truth, but couldn’t be called “correct” in any real sense
Off the Mark (-2) – guesses which didn’t come close
If the score is positive, prepare for more predictions, and if it’s negative, I’m clearly losing the pulse of the industry. Let’s tally up the numbers.

In 2014, I made 6 predictions:

#1: Twitter will go Facebook’s route and create insights-style pages for at least some non-advertising accounts

Grade: +2

Twitter rolled out Twitter analytics for all users this year (starting in July for some accounts, and then in August for everyone), and while it’s not nearly as full-featured as Facebook’s “Insights” pages, it’s definitely in line with the spirit of this prediction.

#2: We will see Google test search results with no external, organic listings

Grade: -2

I’m very happy to be wrong about this one. To my knowledge, Google has yet to go this direction and completely eliminate external-pointing links on search results pages. Let’s hope they never do.

That said, there are plenty of SERPs where Google is taking more and more of the traffic away from everyone but themselves, e.g.:

I think many SERPs that have basic, obvious functions like “timer” are going to be less and less valuable as traffic sources over time.

#3: Google will publicly acknowledge algorithmic updates targeting both guest posting and embeddable infographics/badges as manipulative linking practices

Grade: -1

Google most certainly did release an update (possibly several) targeted at guest posts, but they didn’t publicly talk about something specifically algorithmic targeting emebedded content/badges. It’s very possible this was included in the rolling Penguin updates, but the prediction said “publicly acknowledge” so I’m giving myself a -1.

#4: One of these 5 marketing automation companies will be purchased in the 9-10 figure $ range: Hubspot, Marketo, Act-On, Silverpop, or Sailthru

Grade: +2

Silverpop was purchased by IBM in April of 2014. While a price wasn’t revealed, the “sources” quoted by the media estimated the deal in the ~$270mm range. I’m actually surprised there wasn’t another sale, but this one was spot-on, so it gets the full +2.

#5: Resumes listing “content marketing” will grow faster than either SEO or “social media marketing”

Grade: +1

As a percentage, this certainly appears to be the case. Here’s some stats:

US profiles with “content marketing”
June 2013: 30,145
January 2015: 68,580
Growth: 227.5%
US profiles with “SEO”
June 2013: 364,119
January 2015: 596,050
Growth: 163.7%
US profiles with “social media marketing”
June 2013: 938,951
January 2015: 1,990,677
Growth: 212%
Granted, content marketing appears on far fewer profiles than SEO or social media marketing, but it has seen greater growth. I’m only giving myself a +1 rather than a +2 on this because, while the prediction was mathematically correct, the numbers of SEO and social still dwarf content marketing as a term. In fact, in LinkedIn’s annual year-end report of which skills got people hired the most, SEO was #5! Clearly, the term and the skillset continue to endure and be in high demand.

#6: There will be more traffic sent by Pinterest than Twitter in Q4 2014 (in the US)

Grade: +1

This is probably accurate, since Pinterest appears to have grown faster in 2014 than Twitter by a good amount AND this was already true in most of 2014 according to SharedCount (though I’m not totally sold on the methodology of coverage for their numbers). However, we won’t know the truth for a few months to come, so I’d be presumptuous in giving a full +2. I am a bit surprised that Pinterest continues to grow at such a rapid pace — certainly a very impressive feat for an established social network.

SOURCE: Global Web Index

With Twitter’s expected moves into embedded video, it’s my guess that we’ll continue to see a lot more Twitter engagement and activity on Twitter itself, and referring traffic outward won’t be as considerable a focus. Pinterest seems to be one of the only social networks that continues that push (as Facebook, Instagram, LinkedIn, and YouTube all seem to be pursuing a “keep them here” strategy).

——————————–

Final Score: +3

That positive number means I’ve passed my bar and can make another set of predictions for 2015. I’m going to be a little more aggressive this year, even though it risks ruining my sterling record, simply because I think it’s more exciting 🙂

Thus, here are my 10 predictions for what the marketing world will bring us in 2015:

#1: We’ll see the first major not-for-profit University in the US offer a degree in Internet Marketing, including classes on SEO.
There are already some private, for-profit offerings from places like Fullsail and Univ. of Phoenix, but I don’t know that these pedigrees carry much weight. Seeing a Stanford, a Wharton, or a University of Washington offer undergraduate or MBA programs in our field would be a boon to those seeking options and an equal boon to the universities.

The biggest reason I think we’re ripe for this in 2015 is the LinkedIn top 25 job skills data showing the immense value of SEO (#5) and digital/online marketing (#16) in a profile when seeking a new job. That should (hopefully) be a direct barometer for what colleges seek to include in their repertoire.

#2: Google will continue the trend of providing instant answers in search results with more interactive tools.
Google has been doing instant answers for a long time, but in addition to queries with immediate and direct responses, they’ve also undercut a number of online tool vendors by building their own versions directly into the SERPs, like they do currently for queries like “timer” and “calculator.”

I predict in 2015, we’ll see more partnerships like what’s provided with OpenTable and the ability to book reservations directly from the SERPs, possibly with companies like Uber, Flixster (they really need to get back to a better instant answer for movies+city), Zillow, or others that have unique data that could be surfaced directly.

#3: 2015 will be the year Facebook begins including some form of web content (not on Facebook’s site) in their search functionality.
Facebook severed their search relationship with Bing in 2014, and I’m going to make a very risky prediction that in 2015, we’ll see Facebook’s new search emerge and use some form of non-Facebook web data. Whether they’ll actually build their own crawler or merely license certain data from outside their properties is another matter, but I think Facebook’s shown an interest in getting more sophisticated with their ad offerings, and any form of search data/history about their users would provide a powerful addition to what they can do today.

#4: Google’s indexation of Twitter will grow dramatically, and a significantly higher percentage of tweets, hashtags, and profiles will be indexed by the year’s end.
Twitter has been putting more muscle behind their indexation and SEO efforts, and I’ve seen more and more Twitter URLs creeping into the search results over the last 6 months. I think that trend continues, and in 2015, we see Twitter.com enter the top 5-6 “big domains” in Mozcast.

#5: The EU will take additional regulatory action against Google that will create new, substantive changes to the search results for European searchers.
In 2014, we saw the EU enforce the “right to be forgotten” and settle some antitrust issues that require Google to edit what it displays in the SERPs. I don’t think the EU is done with Google. As the press has noted, there are plenty of calls in the European Parliament to break up the company, and while I think the EU will stop short of that measure, I believe we’ll see additional regulatory action that affects search results.

On a personal opinion note, I would add that while I’m not thrilled with how the EU has gone about their regulation of Google, I am impressed by their ability to do so. In the US, with Google becoming the second largest lobbying spender in the country and a masterful influencer of politicians, I think it’s extremely unlikely that they suffer any antitrust or regulatory action in their home country — not because they haven’t engaged in monopolistic behavior, but because they were smart enough to spend money to manipulate elected officials before that happened (unlike Microsoft, who, in the 1990’s, assumed they wouldn’t become a target).

Thus, if there is to be any hedge to Google’s power in search, it will probably come from the EU and the EU alone. There’s no competitor with the teeth or market share to have an impact (at least outside of China, Russia, and South Korea), and no other government is likely to take them on.

#6: Mobile search, mobile devices, SSL/HTTPS referrals, and apps will combine to make traffic source data increasingly hard to come by.
I’ll estimate that by year’s end, many major publishers will see 40%+ of their traffic coming from “direct” even though most of that is search and social referrers that fail to pass the proper referral string. Hopefully, we’ll be able to verify that through folks like Define Media Group, whose data sharing this year has made them one of the best allies marketers have in understanding the landscape of web traffic patterns.

BTW – I’d already estimate that 30-50% of all “direct” traffic is, in fact, search or social traffic that hasn’t been properly attributed. This is a huge challenge for web marketers — maybe one of the greatest challenges we face, because saying “I brought in a lot more traffic, I just can’t prove it or measure it,” isn’t going to get you nearly the buy-in, raises, or respect that your paid-traffic compatriots can earn by having every last visit they drive perfectly attributed.

#7: The content advertising/recommendation platforms will continue to consolidate, and either Taboola or Outbrain will be acquired or do some heavy acquiring themselves.
We just witnessed the surprising shutdown of nRelate, which I suspect had something to do with IAC politics more than just performance and potential for the company. But given that less than 2% of the web’s largest sites use content recommendation/promotion services and yet both Outbrain and Taboola are expected to have pulled in north of $200m in 2014, this is a massive area for future growth.

Yahoo!, Facebook, and Google are all potential acquirers here, and I could even see AOL (who already own Gravity) or Buzzfeed making a play. Likewise, there’s a slew of smaller/other players that Taboola or Outbrain themselves could acquire: Zemanta, Adblade, Zegnet, Nativo, Disqus, Gravity, etc. It’s a marketplace as ripe for acquisition as it is for growth.

#8: Promoted pins will make Pinterest an emerging juggernaut in the social media and social advertising world, particularly for e-commerce.
I’d estimate we’ll see figures north of $50m spent on promoted pins in 2015. This is coming after Pinterest only just opened their ad platform beyond a beta group this January. But, thanks to high engagement, lots of traffic, and a consumer base that B2C marketers absolutely love and often struggle to reach, I think Pinterest is going to have a big ad opportunity on their hands.

Note the promoted pin from Mad Hippie on the right
(apologies for very unappetizing recipes featured around it)

#9: Foursquare (and/or Swarm) will be bought, merge with someone, or shut down in 2015 (probably one of the first two).
I used to love Foursquare. I used the service multiple times every day, tracked where I went with it, ran into friends in foreign cities thanks to its notifications, and even used it to see where to go sometimes (in Brazil, for example, I found Foursquare’s business location data far superior to Google Maps’). Then came the split from Swarm. Most of my friends who were using Foursquare stopped, and the few who continued did so less frequently. Swarm itself tried to compete with Yelp, but it looks like neither is doing well in the app rankings these days.

I feel a lot of empathy for Dennis and the Foursquare team. I can totally understand the appeal, from a development and product perspective, of splitting up the two apps to let each concentrate on what it’s best at, and not dilute a single product with multiple primary use cases. Heck, we’re trying to learn that lesson at Moz and refocus our products back on SEO, so I’m hardly one to criticize. That said, I think there’s trouble brewing for the company and probably some pressure to sell while their location and check-in data, which is still hugely valuable, is robust enough and unique enough to command a high price.

#10: Amazon will not take considerable search share from Google, nor will mobile search harm Google’s ad revenue substantively.
The “Google’s-in-trouble” pundits are mostly talking about two trends that could hurt Google’s revenue in the year ahead. First, mobile searchers being less valuable to Google because they don’t click on ads as often and advertisers won’t pay as much for them. And, second, Amazon becoming the destination for direct, commercial queries ahead of Google.

In 2015, I don’t see either of these taking a toll on Google. I believe most of Amazon’s impact as a direct navigation destination for e-commerce shoppers has already taken place and while Google would love to get those searchers back, that’s already a lost battle (to the extent it was lost). I also don’t think mobile is a big concern for Google — in fact, I think they’re pivoting it into an opportunity, and taking advantage of their ability to connect mobile to desktop through Google+/Android/Chrome. Desktop search may have flatter growth, and it may even decline 5-10% before reaching a state of equilibrium, but mobile is growing at such a huge clip that Google has plenty of time and even plentier eyeballs and clicks to figure out how to drive more revenue per searcher.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

For more see:
http://omhub.wordpress.com/2015/01/06/10-predictions-for-the-marketing-world-in-2015/

10 Predictions for the marketing world in 2015 page posted “By Mike Armstrong”

5 Tips to Help Your Colleagues Become Successful Content Creators

New post on Online Marketing Hub

5 Tips to Help Your Colleagues Become Successful Content Creators
by christopherjanb
Help-Colleagues-Content-Creators-Cover ImageLike many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another.

Fortunately, that changed. It’s taken several years, but I now feel confident that I have an almost foolproof method of ensuring colleagues not only get on board with the strategy, but also become key contributors who truly want to create content. These five points (used together or individually) create the environment in which in-house success is achieved.

1. Don’t force people to be involved.
Not everyone can effectively transfer thoughts from their head into a document. Until I realized this, I decided who should be involved in content production based on their role within the organization. I didn’t take into account whether they could actually produce content – or even whether they wanted to produce it.

When people don’t want to produce content or find it to be a struggle, they’re instantly going to consider it a chore – doing it reluctantly, leaving it until the last minute, or creating something that isn’t what was intended. They are likely to produce content that is unsuitable for publishing.

Instead, you need to have discussions with your team to identify who can – and wants to – produce content. Talk to potential contributors either in groups or individually to explain the importance of content marketing, what you are looking to achieve, the type of content to be produced, and how they can play a role. Then ask who wants to help. By taking this passive approach to signing up content creators, you’ll find people who are willing to be involved and are more likely to produce valuable content.

2. Understand you have colleagues who can write effectively.
Don’t limit your conversations with potential content creators to people whose roles naturally lend themselves to writing. When I started as an SEO specialist, I developed the content marketing strategy under the impression that I and the brand and communications manager would create the vast majority of the content. However, after some general discussions unrelated to the strategy, it became apparent that we have a number of people in-house who have a wealth of information to share.

Never assume colleagues who aren’t officially on your content marketing team won’t, can’t, or don’t want to write. You may not always have experienced writers queuing up to be involved, but you may find at least one or two contributors who can be coached and can produce content regularly outside of their daily roles.

3. Don’t ask for complete blog posts.
I’ve worked within organizations whose staff possessed a vast amount of knowledge to share, but simply didn’t have the time to produce a completed post by assigned deadlines. After chatting with the contributors who were finding content creation difficult, I discovered that developing the key messaging for the content wasn’t the issue. The problem was finding the time to take the key messaging and turn it into a full-fledged blog post.

So I stopped asking for complete blog posts. Sure, I had to be more involved in the creation of the content, as I only received 200 words of notes or bullet points, but it was like my past ghostwriting work. I took their list of points, produced the content in full, and then sent it back for approval before it went live.

Contributors were happier, as it was much quicker and easier to get down their initial thoughts than it was to produce a complete blog post. We received more content regularly, and it didn’t affect the end result because more often than not I already had to edit posts for the “readability” factor.

4. Make it clear what you need and by when.
Set accurate and realistic deadlines for all of your contributors. As humans, we’re creatures of habit. If we know we have to do something by a set time every week or every month, we get into the routine of doing so. In addition, understand contributors’ other work responsibilities and priorities to determine deadlines that work for them as well as your production schedule.

5. Remember that a bit of competition can be healthy.
One of the things I’ve found is that contributors really have enough time to do it, but they push it so far down their list of things to do – usually because they don’t realize the importance of it (no matter how many times it’s discussed) – that it never gets completed.

Open up your content production schedule spreadsheet to all contributors so everybody can see who’s done what and who hasn’t done what they were supposed to do. Seeing this information can spur colleagues to compete against each other, striving not only to meet deadlines but also to submit content before their colleagues do.

Note: This method isn’t suitable for everyone. It depends on everything from personalities to your way of working. Don’t just implement this point without research and analysis first.

Conclusion
If you’re struggling to find in-house contributors who want to create content, try some of these tips. You may not need to look at all five and you may find your own ways (please share in the comments). As Joe Pulizzi said, “There is no one right way to achieve content marketing goals.”

Want more expert advice on how to improve your in-house content creation? Check out the fantastic 2014 CMW sessions that are available through our Video on Demand portal and make plans today to attend 2015 CMW.

Cover image by acky24 via pixabay.com

The post 5 Tips to Help Your Colleagues Become Successful Content Creators appeared first on Content Marketing Institute.

For more see:
https://omhub.wordpress.com/2015/01/11/5-tips-to-help-your-colleagues-become-successful-content-creators/

5 Tips to Help Your Colleagues Become Successful Content Creators page posted “By Mike Armstrong”

4 Reasons Why You Are Not Developing Strong Sales Leads

New post on Online Marketing Hub

4 Reasons Why You Are Not Developing Strong Sales Leads
by christopherjanb

One of the fastest ways to get bigger sales results is to get better at developing your sales leads. Instead of taking a scattershot approach and pursuing lots of sales leads, even if many of them are not the right fit, it’s more efficient and more profitable for your company if you can learn how to sort, rank, prioritize and focus on the sales leads that are the strongest – most ready to buy, most receptive to speaking with you, most likely to be a good fit for what your company sells.

If your sales development pipeline is lacking strong sales leads or if you feel like you’re spending too much time chasing sales leads that are never going to pay off, then take a look at these four common reasons why your company might be struggling to develop high quality sales leads:

1. Targeting the wrong types of companies
Before you start gathering prospects, do you know if they are the right fit for your target market? Are they the right size of company and in the right industry? Does your solution really add value for them?

It can be enticing to generate a big list of prospects, before you know it your list is overloaded with poor matches for your product/service. Too many weak prospects may slow you down in your effort to find the strongest sales leads.

Instead of taking on all the sales leads that you can find, be more rigorous. Do your research in advance to make sure you really know enough about the companies that you are contacting, and make sure they are really a good fit for what you sell.

2. Mismatch between service and website
Prospects often might not fully understand what you do – customers might not speak the same industry jargon or be aware of the latest features and benefits of your solution. Even if it’s important, exciting, industry-leading technology, you can’t assume that people outside of your company know about it yet, or care about it as much as you would prefer. Sales teams should be prepared to identify the customer’s level of knowledge about the solution that you offer. Better-informed customers often make better sales leads.

3. Not a lot of need
If you’re seeing lackluster demand from customers, it might not be your fault as a sales person; perhaps there just is not a lot of demand in the market right now for what you’re selling. Are you doing the business-to-business sales equivalent of trying to sell snowblowers in July? Is there a seasonal push for your product category, or is your solution best suited to companies that tend to have a different fiscal calendar (and so will not be ready to buy until next year’s budget is set)? Perhaps weak demand is a sign that your product is outdated or that your service offerings are out of step with where the market is heading. Sales slumps are always great opportunities to reflect on the mission and vision of the organization and realign your priorities and how you stand out in the market. Take a hard look at your product development team – are you really delivering a product/solution that is the right fit? Or do you need to go back to the drawing board?

4. Not qualifying leads correctly
Once you have a new sales lead, what are you doing to make sure the prospect is really a valid sales lead, is truly a good fit, and is ready to buy? If you answered “nothing,” unfortunately, you’re in good company. According to statistics cited by Hubspot, only 56% of B2B sales organizations take any action to verify valid sales leads before passing them on to the sales team. There are a few common causes for this lack of sales lead qualification:

Assuming the prospect is immediately ready to buy. This is a mistake because you might be putting pressure on the client without even realizing it.
Not asking enough questions. The first time you talk to a new prospect, you should really drill down and make sure that you are finding out if you are a good fit for what they need.
Not ranking your sales leads. Develop a clear system (the simpler the better) to scale and rank sales leads based on their likelihood of buying – how soon, how high priority, and who are the decision makers.
Keep in mind that strong sales leads are made, not born. The most successful B2B sales organizations create a consistent process for qualifying sales leads – by asking questions and getting to know the prospective customer better, before they ever try to set a sales appointment. Instead of chasing too many bad leads, spend some more time sorting and focusing on the best sales leads – and watch your sales grow.

Author information

Gregg Schwartz
Director of Sales at Strategic Sales & Marketing
Gregg Schwartz is the Director of Sales for Strategic Sales & Marketing (SSM), one of the industry founding lead generation companies established in 1989. Gregg developed and manages the social media lead generation service line offered to SSM clients. He is also a published game designer, patent holder, and novice guitarist.
Twitter
The post 4 Reasons Why You Are Not Developing Strong Sales Leads appeared first on SteamFeed.

For more on this article see:
http://omhub.wordpress.com/2014/11/30/4-reasons-why-you-are-not-developing-strong-sales-leads/

The 4 Reasons Why You Are Not Developing Strong Sales Leads page was posted “By Mike Armstrong”

How To Conduct Qualitative Market Research That Helps You Compete Globally

New post on Online Marketing Hub

How To Conduct Qualitative Market Research That Helps You Compete Globally
by christopherjanb

It’s the old research question (no, not the one about the chicken and the egg) – which is more helpful: quantitative research or qualitative research? Quantitative research is based in hard facts and figures – surveys, analysis of trends, statistical results. Qualitative research, on the other hand, is a much broader field of study that collects data through more unstructured methods.

It falls squarely in the realm of ethnographers and anthropologists, those researchers who conduct field studies, observe behaviors and research documents to understand cultural mores and motivations, and understand reasons for behavior. They focus less on the details of what happened and instead try to understand why something happened.

This article will help marketers who want to learn more about competing successfully in a global marketplace by:

Learning how to truly understand prospects and customers as people, not just numbers or trends.
Showing the benefits of obtaining a cultural understanding.
Providing a step-by-step process for conducting qualitative research.
Applying qualitative insights to marketing decisions.
For years business decision-makers and marketers have followed the siren call of quantitative research, but these days more and more are being drawn to the qualitative side of the equation. With the global economy, quickly-evolving demographics, and the digital world changing our communication and buying patterns, savvy marketers are rapidly learning how to gather useful insights that will help guide their decision-making.

A 5 Step Plan for Marketers Conducting Qualitative Research
To put the same “oomph” behind qualitative research results, marketers will need to design their research with the same rigorous standards associated with quantitative research. These five steps should serve as a helpful guideline:

Define an Area of Inquiry: As with quantitative research, you need to start with a description of what you are attempting to study, but in qualitative research these questions tend to be more focused around the “why” of a particular behavior. Why do consumers in the east prefer one brand of soda more than those in the west? What drives people of certain cultural heritages to make specific purchasing decisions? You are looking for information that will help refine your marketing strategies.
Determine a Method of Study: Ascertain how you are going to go about collecting this information. Perhaps it will be necessary to bring in an anthropologist or ethnographer to assist in this stage of the inquiry. Think about how you are going to gather data, who you will need to interview, where these interviews should take place, whether they should be in individual or group sessions, and how you are going to document results.
Gather Input: Collect data based on the method of study identified. Perhaps this stage will consist of simple observation, or it could require an inter-generational interview session to obtain cultural perspectives. If a group being studied is large enough, it may necessitate having an ethnographer immersed in the culture for a specific length of time to obtain a deeper understanding of cultural norms and influences. You are trying to identify patterns of behavior, and understand why this specific individual or group behaves in that manner.
Generate Insights: Assess the data that has been collected with both a quantitative and qualitative approach. Try to assign numerical values where appropriate, but be open to the broader observations and trends that have been uncovered. Many times, a narrative analysis or content analysis is helpful in narrowing down results. Look for the cultural insights that cause you to stop and say, “Aha, so that’s why this group isn’t responding to our current marketing efforts.” When possible, try to validate these findings in some other way.
Make Marketing Decisions: In today’s marketing world, we are moving away from the constraints of mass marketing and focusing on a more personalized approach. Qualitative research will assist in this process by identifying what is important to specific groups, so marketing strategies can be developed to specifically communicate and engage with them.
In this day and age, marketers need all the information they can get about the “why” and “how” of making a purchasing decision. Consumer emotions, beliefs, cultural norms and opinions form the driving force in their buying decisions.

Qualitative and quantitative research, when used together, will give marketers the opportunity to better understand the complex nature of the buying process. It may take a bit more interpretation, but the results of a properly conceived and implemented qualitative research study should be enough to provide valuable insights which drive marketing decisions that make sense.

photo credit: fallentomato via photopin cc

Author information

Jure Klepic
Jure Klepic is Digital Strategist who is willing to say what others leave unspoken.
He leads social media and marketing adoptions for global brands and continues to drive change and spearhead innovation. Throughout his career he worked with global brands from USA to Asia.

Jure is recognized business and marketing thought leader, he is a speaker and a regular contributor to Huffington Post.

FacebookGoogle+LinkedIn
The post How To Conduct Qualitative Market Research That Helps You Compete Globally appeared first on SteamFeed.

For more see:
http://omhub.wordpress.com/2014/11/16/how-to-conduct-qualitative-market-research-that-helps-you-compete-globally/

How To Conduct Qualitative Market Research That Helps You Compete Globally was posted “By Mike Armstrong”

Introducing an Amazing list of 20 Sensational, Quick & Easy to use Influential Marketing Words for you to use Now!

Please find 20 of the most influential words in marketing:

Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

The Introducing an Amazing list of 20 Sensational, Quick & Easy to use Influential Marketing Words for you to use Now! page was posted “By Mike Armstrong” – The Voice of Social Media

20141110-170445.jpg

Introducing 20 of the most influential words in marketing

Please find 20 of the most influential words in marketing:

Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

The Introducing 20 of the most influential words in marketing page was posted “By Mike Armstrong” – The Voice of Social Media

20141110-170445.jpg

Popular Cardiff Blog Posts from Yesterday, Tuesday and Last Week!

Networking Breakfast in Cardiff Bay:

http://maconsultancycardiff.com/business-networking-events/networking-breakfast-event-at-the-stunning-cote-brasserie-in-the-heart-of-cardiff-bay-for-this-friday/

Twitter Training Cardiff:

http://maconsultancycardiff.com/social-media-training-cardiff/twitter-training-cardiff-2/

Record Demand for England Rugby World Cup 2015 Tickets:

http://maconsultancycardiff.com/rugby-world-cup-2015/record-demand-for-england-rugby-world-cup-2015-tickets/

*If you like these popular marketing blog posts from yesterday you may also like these other marketing blog posts from Tuesday and Last week:

Tuesday’s popular marketing blog posts:

How to be above average on Twitter:

http://maconsultancycardiff.com/social-media/how-to-be-above-average-on-twitter/

Twitter Training Wales:

http://maconsultancycardiff.com/twitter-training/twitter-training-wales-2/

Content Marketing / Content Writing for Search Engine Optimisation

http://maconsultancycardiff.com/content-marketing/content-marketing-content-writing-for-search-engine-optimisation-2/

How Users view and interact with Google Search Engine Results Page

http://maconsultancycardiff.com/marketing/a-recent-post-about-how-users-view-and-interact-with-google-search-engine-results-page/

*If you like these popular blog posts from yesterday and Tuesday you might also like these popular posts from last week:

Popular Blogposts from last week:

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

http://maconsultancycardiff.com/business-news/does-your-website-work-for-you-if-not-engage-with-a-website-consultant/

Christmas Party Venue in Cardiff, South Wales

http://maconsultancycardiff.com/cardiff-business-news/christmas-party-venue-in-cardiff-south-wales/

Website Marketing Tip

http://maconsultancycardiff.com/business-marketing/website-marketing-tip/

Twitter Marketing Tip

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip/

Networking Event in Cardiff:

http://maconsultancycardiff.com/business-event-in-cardiff/networking-event-in-cardiff/

8 things you might not know about UK SME’s – An Infographic

http://maconsultancycardiff.com/business-news/8-things-you-might-not-know-about-uk-smes-an-infographic/

Rugby World Cup 2015 Fixture Schedule:

http://maconsultancycardiff.com/welsh-sport/rugby-world-cup-2015-fixture-schedule/

Beaujolais Day:

http://maconsultancycardiff.com/business-networking-events/beaujolais-day-in-south-wales-2/

Networking Event in Cardiff:

http://maconsultancycardiff.com/cardiff-business-event/business-networking-event-in-the-heart-of-the-city-of-cardiff-for-thursday/

30 Actionable Content Marketing Tips:

http://maconsultancycardiff.com/business-advice/30-actionable-content-marketing-tips-you-can-use-right-now/

5 Expert Tips regarding the Hashtag #

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Some popular Welsh Business Hashtags

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The popular Cardiff blog posts from yesterday and last week page was posted “By Mike Armstrong”

IMG_0153.JPG

10 Must Read Content Marketing Posts for 2015

New post on Online Marketing Hub

10 Must Read Content Marketing Posts for 2015
by christopherjanb

Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all and there’s plenty of opportunity to help.

Digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From our Content Marketing Maturity Model to tips, tools and measurement – the 10 posts summarized below will help you finish off 2014 in style and put your planning for 2015 in the right direction.

Content Marketing Maturity Model from TopRank – Every business goes through an evolution of sorts as they mature in their content marketing skills. While not every business needs to make it to Monetization for every content marketing program, no one should be satisfied with Stasis. This post breaks down the journey from creating more content, to creating meaningful content to creating content experiences that will inspire your customers to buy and advocate for your brand. What else could a budding content marketer ask for?

5 Steps to Content Marketing Awesome: You Can Do This! – Content marketing can seem overwhelming when getting started, but not with this handy guide. Start with identifying audience segments, then map the customer journey as you embark on your own journey to content marketing awesome. Map the essential buyer questions and brand answers to your content plan and then get ready to optimize your content performance. Is that awesome? We say yes!

What is the One Most Important Skill for a Content Marketer? – Information overload is giving us all a headache, so let’s boil it down to that one most important thing to soothe our minds towards content marketing success. What is it? To find out, you’ll need to finish reading this sentence and click the link above. Go!

Visual Content Marketing Strategy eBook – As part of a foursome of content marketing eBooks produced for the 2014 Content Marketing World conference, this collection of visual content marketing strategy tips from content marketing gurus like Pam Didner, Mark Schaefer, Maggie Burke, Carla Johnson and Jason Miller from LinkedIn really resonated with our readers. I think you’ll like it too – information plus entertainment. It’s infotainment Alice in Wonderland style.

Modular Content – Creative Repurposing for Content Marketing – So much content and so little time. Plus that content has to be great or no one will read, share or be inspired by it. Enter the notion of “modular content” to help savvy content marketers create and repurpose high quality content that attracts, engages and inspires customers to take action. You’ll learn how to plan for content efficiency that’s both social media and search engine friendly.

5 Ways To Create Great Content Without Writing A Lot – Writing is not a skill all marketers are experts at and yet the demand for content from customers continues to rise. The solution? This liveblog of Marcie Hill’s presentation at NMX revealed her approach to using photos, infographics, video, audio and animations to engage customers – without writing a lot. In this case, a picture really is worth a thousand words!

What is the Difference Between Content Marketing and Content for Links? The Wrong Answer Could Cost You – Don’t let the chubby Spanish Spiderman fool you – he knows exactly what the difference is between acting in a way that gets tips and acting like a fool. That’s a great analogy when comparing the difference between content marketing for customers and content marketing just to attract links. It’s a must read for SEOs and marketers alike.

Mobile Content Marketing – What You Need to Know: Pros, Cons, Examples, Best Practices – As part of our series on content marketing tactics, this post about mobile content marketing really resonated with readers. And why not? Content discovery, consumption and even commerce via mobile devices is skyrocketing. Are you ready for mobile content marketing? I didn’t think so. Read on.

5 Content Marketing Best Practices Most Businesses Aren’t Doing, but Should! – The godfather of modern content marketing, Joe Pulizzi, shares his smarts at Social Media Marketing World on some of the most important content marketing best practices that just aren’t being practiced. Which are you missing?

Attract, Engage, Convert: How to Better Measure and Optimize Content Marketing Performance – No successful marketer creates content just for the sake of creating more content. Content Marketing by definition means creating content for a specific audience to inspire a business outcome. The model for content marketing accountability presented in this post (Attract, Engage, Convert) will give you a clear line of sight to the performance metrics that will help you understand content marketing ROI.

With hundreds of content marketing posts to choose from, this was no easy task, to narrow it down to 10. Depending on where you’ve matured your content marketing skills to, this collection of posts is either a great primer or a great confirmation of the best practices being used by some of the top marketing brands on the web.

BONUS:
We’ve been busy this year at TopRank Online Marketing with a wide variety of content marketing programs for numerous mid-market and Enterprise clients. We can’t talk about many of those due to NDAs.

But there are a few projects that I can share with you that are both great examples of our content marketing work and super useful collections of marketing advice. Below are a few examples of content marketing projects that we produced this year for Social Media Examiner, LinkedIn, Content Marketing Institute, and MarketingProfs – a fine collection of marketing authorities that know great content.

These eBooks include practical tips and advice from over 120 marketing experts and industry thought leaders. In fact, there are also over 50 major brands represented as contributors ranging from Adobe to Xerox and John Deere in between. Collectively, these eBooks have been viewed over 290,000 times on SlideShare in the past 6 months. I hope you enjoy them too.

For more about the 10 Must Read Content Marketing Posts for 2015 or content marketing in general see :
http://omhub.wordpress.com/2014/10/29/10-must-read-content-marketing-posts-for-2015/

The 10 Must Read Content Marketing Posts for 2015 page was posted “By Mike Armstrong”

Some popular posts from the Cardiff Marketing Blog for last week…

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

http://maconsultancycardiff.com/business-news/does-your-website-work-for-you-if-not-engage-with-a-website-consultant/

Christmas Party Venue in Cardiff, South Wales

http://maconsultancycardiff.com/cardiff-business-news/christmas-party-venue-in-cardiff-south-wales/

Website Marketing Tip

http://maconsultancycardiff.com/business-marketing/website-marketing-tip/

Twitter Marketing Tip

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip/

Networking Event in Cardiff:

http://maconsultancycardiff.com/business-event-in-cardiff/networking-event-in-cardiff/

8 things you might not know about UK SME’s – An Infographic

http://maconsultancycardiff.com/business-news/8-things-you-might-not-know-about-uk-smes-an-infographic/

Rugby World Cup 2015 Fixture Schedule:

http://maconsultancycardiff.com/welsh-sport/rugby-world-cup-2015-fixture-schedule/

Beaujolais Day:

http://maconsultancycardiff.com/business-networking-events/beaujolais-day-in-south-wales-2/

Networking Event in Cardiff:

http://maconsultancycardiff.com/cardiff-business-event/business-networking-event-in-the-heart-of-the-city-of-cardiff-for-thursday/

30 Actionable Content Marketing Tips:

http://maconsultancycardiff.com/business-advice/30-actionable-content-marketing-tips-you-can-use-right-now/

5 Expert Tips regarding the Hashtag #

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Some popular Welsh Business Hashtags

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The Some popular posts from the Cardiff Marketing Blog for last week! page was posted “By Mike Armstrong”

IMG_0153.JPG

Twitter Marketing Tips

Twitter gives you the ability to follow up to 2,000 accounts – Use them!

Additional Tip:

Follow your real world customers, suppliers and partners as well as Industry Trade Bodies, Associations and thought leaders.

With all the follows you gave left, follow the types of accounts that represent your target market so that when a large percentage of them follow you back, you will have the correct audience to communicate with!

*If you like this Twitter Tip you might also like these Twitter Tips:

http://maconsultancycardiff.com/social-media/twitter-marketing-tip-4/

http://maconsultancycardiff.com/social-media/twitter-marketing-tip-3/

The Twitter Marketing Tips page was posted “By Mike Armstrong”

IMG_2503.JPG

Some popular posts from the Cardiff Marketing Blog for this week!

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

http://maconsultancycardiff.com/business-news/does-your-website-work-for-you-if-not-engage-with-a-website-consultant/

Christmas Party Venue in Cardiff, South Wales

http://maconsultancycardiff.com/cardiff-business-news/christmas-party-venue-in-cardiff-south-wales/

Website Marketing Tip

http://maconsultancycardiff.com/business-marketing/website-marketing-tip/

Twitter Marketing Tip

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip/

Networking Event in Cardiff:

http://maconsultancycardiff.com/business-event-in-cardiff/networking-event-in-cardiff/

8 things you might not know about UK SME’s – An Infographic

http://maconsultancycardiff.com/business-news/8-things-you-might-not-know-about-uk-smes-an-infographic/

Rugby World Cup 2015 Fixture Schedule:

http://maconsultancycardiff.com/welsh-sport/rugby-world-cup-2015-fixture-schedule/

Beaujolais Day:

http://maconsultancycardiff.com/business-networking-events/beaujolais-day-in-south-wales-2/

Networking Event in Cardiff:

http://maconsultancycardiff.com/cardiff-business-event/business-networking-event-in-the-heart-of-the-city-of-cardiff-for-thursday/

30 Actionable Content Marketing Tips:

http://maconsultancycardiff.com/business-advice/30-actionable-content-marketing-tips-you-can-use-right-now/

5 Expert Tips regarding the Hashtag #

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Some popular Welsh Business Hashtags

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

The Some popular posts from the Cardiff Marketing Blog for this week! page was posted “By Mike Armstrong”

IMG_0153.JPG

5 Expert Marketing Tips using the Hashtag

New post on Online Marketing Hub

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags
by christopherjanb

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.

Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!

But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.

Facebook was a slow adopter
It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. But now this little symbol connects conversations on Twitter, Tumblr, Facebook, Instagram, Pinterest, Flickr, YouTube, and Google+.

Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences:

The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. For example, if you want to share your picture of riding a bicycle in CP, New Delhi, you can share this picture using the hashtag and adding a little description like this:

“#Me on my #bicycle in #CP, New Delhi”

Using hashtags in front of words for explaining the picture helps in drawing the attention of the audiences towards you and your bicycle.

Important tactics for using hashtags in content
Using hashtags efficiently in social media content is a bit confusing for many social media marketers. You need to know the important tactics required for using these little symbols successfully.

Hashtags offer a vital link between digital marketing and communication.

Therefore, if you are aware of the strategies required for successfully using hashtags in your social media content, you can establish long term relationships with your target audience. This long term approach will eventually bring remarkable outcomes.

Here are 5 expert tips for marketing with hashtags.

1. Categorize your brand’s messages using hashtags

Hashtags have launched a new way of defining and categorizing topics of conversation over social media sites so that the audience can track down the posts related to an event or a group they were interested in. Hence, they are ideal for classifying the content, whether the posts are related to an imminent conference of your business or the products or services offered by your company.

When you upload the social media content, you can use the hashtags for describing its purpose and for adding value to what it is going to offer to the audience. Delineating posts using the hashtags help in promoting your business brand content.

Here is an example of Dairy Queen, which has labeled its Tumblr page posts using tags like #DairyQueens and #LoveMyDQ and it has also used the hashtags with its menu item flavors such as #chocolate, #Pumpkinpie, and #Cake for defining its branding pictures, animated graphics, videos in a better way. It will help its consumers find their social media content easily.

2. Expand your content reach

Hashtag not only helps in categorizing and describing your social media content, but it also helps in expanding the reach of your brand on a wider spectrum. By employing popular hashtags, which are commonly searched by the audience, you will significantly improve the visibility and sharing of your content.

Here is an example of Burt’s Bee, which has successfully attracted the attention of its audience to its latest #6SecondClassics branded videos by tweeting the clips with specific hashtags related to this campaign.

The popular hashtag used by this brand is #classic, which has helped Burt’s bee in expanding their reach among their audience.

Another example is Ford Fiesta, which has implemented the same strategy on Instagram. It has successfully complemented #FiestaMovement tag used for its cross country pictures of Ford Fiesta with famous hashtags like #Florida, #travel, and #malibu.

3. Start a topic trend with hashtags

While most of the popular hashtags used by you in your social media content help in increasing its visibility among the audience, they can also give you an opportunity to display your brand’s creativity. You can use the popular hashtags for defining your brand’s pictures over social media sites. One such example is Ben & Jerry, who have wisely adopted the “SharkWeek” hashtags of Discovery Channel in an attempt to capitalize the attention of the audience created by this weeklong TV program. Famous hashtags such as #SharkAfterDar, #Megalodon, and # SharkWeek were used for attracting the attention towards the shark themed posts of Ben & Jerry.

You can see that one of its branded picture feature a bucket full of Phish Food ice cream next to a fishing pole.

You can also invent the hashtags to promote your brand in a conventional way as this strategy has been successful for brands like MTV, which has modified the tag, #FollowMeMTV as #FollowMeFriday. It is a Twitter custom feature that allows other users to follow on the site.

4. Use the hashtags sparingly and wisely

It might sound counterintuitive, but it is important to use the hashtags sparingly and wisely to ensure good conversation settlement with your target audience. If you use too many hashtags in a single social media content post, your message will read like spam, which might deviate the social media content readers. There are different theories available over the internet related to the use of hashtags in a post, but it is considered safe to use one to three hashtags in a single post.

5. Choose simple hashtags

While choosing a hashtag for your social media content, it is important to ensure that your hashtags are easy to remember. Hashtags should be short and easy to spell or pronounce. It must exhibit the brief idea about the key topic of conversation.

While choosing your hashtag, you must consider your objectives, which is having your target audience come together for the conversation and also to ensure that it is easy to understand and remember.

Dancing with the Stars, is a perfect example, as it has used a short and simple hashtag, #DWTS for organizing people’s conversations about their show and engage with their consumers.

When you employ hashtags in your social media strategy, the solution is to ensure you are utilizing the right hashtags at the right place to make sure you are reaching your target audience in an optimistic way. If you will follow these five steps wisely while executing hashtag strategy in your social media content, you’ll be able to select a hashtag that is not only outstanding and unique, but will eventually help in keeping your audience intact during the conversations.

Keep in mind that it is acceptable to use universal hashtags such as #marketing or #webinars, but it is difficult to make those successful when demanding to have an exceptional conversation. Use various hashtags if the topic is right, but do not include extra hashtags.

Using hashtags could be fruitless for the brands if done inaccurately. So, how your brand can utilize the power of hashtags depends on how effectively you have created hashtags while adhering with the five key social media content strategy discussed above. There are continuously increasing number of brands realizing the real value of using hashtags but getting creative while choosing hashtags for your brand will surely yield better results.

Author Bio: Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media. He can be reached at Google Plus

Want to start your blog today? It’s easier than you think!
Want to start a WordPress blog in 5 minutes? The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.49 a month, Bluehost can help you set up and host your website/blog quickly and easily. Because JeffBullas.com is a Bluehost affiliate partner, my readers can visit this page to receive the discount off the normal monthly price and a free domain name.

The post Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags appeared first on Jeffbullas’s Blog.

For more on the article including all images see:
http://omhub.wordpress.com/2014/10/22/confused-by-hashtags-5-expert-tips-for-marketing-with-hashtags/

*If you like these hashtag marketing tips, you might also like this other Hashtag post or the Twitter Tip:

Some popular Welsh Business Hashtags:

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The 5 Expert Marketing Tips using the Hashtag page was posted “By Mike Armstrong”

IMG_0153-0.JPG

Business News & Business Tips from yesterday

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

http://maconsultancycardiff.com/business-news/does-your-website-work-for-you-if-not-engage-with-a-website-consultant/

Christmas Party Venue in Cardiff, South Wales

http://maconsultancycardiff.com/cardiff-business-news/christmas-party-venue-in-cardiff-south-wales/

Website Marketing Tip

http://maconsultancycardiff.com/business-marketing/website-marketing-tip/

Twitter Marketing Tip

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip/

The Business News & Business Tips from yesterday page was posted “By Mike Armstrong”

Popular posts from yesterday..

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

http://maconsultancycardiff.com/business-news/does-your-website-work-for-you-if-not-engage-with-a-website-consultant/

Christmas Party Venue in Cardiff, South Wales

http://maconsultancycardiff.com/cardiff-business-news/christmas-party-venue-in-cardiff-south-wales/

Website Marketing Tip

http://maconsultancycardiff.com/business-marketing/website-marketing-tip/

Twitter Marketing Tip

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip/

The popular posts from yesterday page was posted “By Mike Armstrong”

Popular Posts from yesterday!

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

http://maconsultancycardiff.com/business-news/does-your-website-work-for-you-if-not-engage-with-a-website-consultant/

Christmas Party Venue in Cardiff, South Wales

http://maconsultancycardiff.com/cardiff-business-news/christmas-party-venue-in-cardiff-south-wales/

Website Marketing Tip

http://maconsultancycardiff.com/business-marketing/website-marketing-tip/

Twitter Marketing Tip

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip/

The popular posts from yesterday page was posted “By Mike Armstrong”

Would you like to find out how to increase your Website or Blog Traffic by 100% to 500%+ ???

IMG_5878.PNG

If so call: 07517 024979 or email: maconsultancy1@gmail.com

The Would you like to find out how to increase your Website or Blog Traffic by 100% to 500%+ page was posted “By Mike Armstrong”

IMG_2503.JPG

@TVO_SocialMedia – #SocialMedia Blog & #Social #Media #News via #Twitter or on #WordPress – http://maconsultancycardiff.com/category/the-voice-of-social-media/

Please follow the Twitter Account and click the link for The Voice of Social Media part of our Blog.

Also copied below:

The Voice of Social Media on Twitter!

the Voice of Social Media WordPress Blog!

The Voice of Social Media page posted “By Mike Armstrong”

IMG_4651.PNG

Infographics tips…

New post on Online Marketing Hub

25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary
by christopherjanb

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.

More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.

Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles.

They’re irresistible. They create massive hits. At their best, they balance style and substance.

They can be relentlessly imaginative. And like John, Paul, George, and Ringo, they can communicate sophisticated ideas to a mass audience.

Yep, they’re lovable. How lovable?

The factoid below comes from a 2012 infographic by NeoMam Studios.

Even stories about infographics sizzle. I wrote “The Most Important Thing You Need to Know About Infographics” and it climbed to the number one spot on my chart last year.

Before we brainstorm infographic ideas, let’s discuss why infographics work.

Why do we love infographics?
Here are 15 reasons I’ve assessed:

They’re so webable. First, I must offer my theory and ask you to live with my funny new word. Although data visualizations exist in traditional media, they’ve exploded in the digital age because they perfectly suit new media and the devices we use to consume information.
We’re visual creatures. The fun, interactive infographic, “13 Reasons Why Your Brain Craves Infographics,” makes this case with powerful data points.

They simplify complex ideas. Infographics aid comprehension by pairing text with straightforward pictures.
They’re easy to share. We love to share information we find valuable. It feeds our appetites for being conduits of wisdom. Creators and publishers of infographics encourage you to share their content and often simplify the process by providing code you can embed on your website.
They’re familiar. The general recipe for infographics features ingredients we’re comfortable with: illustrations, icons, charts, diagrams, and captions. The familiarity speaks to us and obliterates any objections.
They travel well. Infographics are multi-screen portable. They translate nicely to slides and also tend to work on paper.
They’re fast. Up above, in Number Two, you see an interesting data point about how fast we’re able to process visual information. The process of reading takes time. Given our short attention spans, the speed with which we can absorb visual information makes infographics attractive.
They’re less taxing. A related, but slightly different idea than the one above about speed is we give ourselves a little break when we digest information aided by visuals. We encounter a lot of information daily. We can only read so much. The data below comes from:
Welcome to the information age — 174 newspapers a day, The Telegraph.
Measuring Consumer Information, International Journal of Communication, Vol 6.
How Little Do Users Read?

People thrive on data. We’re drawn to data and proof points. I like this presentation from Juice, Inc. that explains how data drives exploration, understanding, presentation, discovery, motivation, learning, and above all, “doing.”
They tell stories. A lot of infographics use storytelling tactics including characters, conflicts, problems, and resolutions. Stories hold our attention as we relate to characters and go on journeys with them.
They promote branding. When infographics are republished, a brand travels with the image, which usually includes a logo and URL.
People search for them. Because they’re so useful (and often entertaining), people search for infographics, as evidenced in the statistic presented above. Since search engines can’t index the content within an image, headlines often appear with the explicit label “Infographic”.
People collect them. Do you do this? I sure do. I stash infographics for safekeeping on Pinterest and in my swipe files if I suspect I’ll want to reference them (or use them) again in the future.
They dominate the page. I believe one of the many factors that make infographics appealing is they tend to dominate a webpage.
They’re generally large and colorful. Unlike plain text, infographics defeat distractions and help us focus on the content.
Ready to create your own infographic?
Here are 25 infographic types, themes, and concepts:

Process. Create an infographic to explain a process. They’re ideal for breaking down and simplifying a multi-step process that may otherwise appear intimidating.
Comparison. These images may include sections such as: before and after, this vs. that, old way vs. new way, us and them, etc.
Timeline. Infographics help illustrate the evolution of a subject matter.
Roundup. Various types of roundups, such as quotes, reviews, favorites, etc. can be presented as a collection.
Components. Just as it’s useful to break down a process into steps, you can decouple the components of just about anything to aid understanding, i.e., an engine, recipe, or team.
Instructions. Use an infographic to simplify complex tutorials or communicate how to complete a task.
Charts and tables. Simple charts or tables featuring icons or images representing a topic create visual interest.
Categories. Take any category of interest to your audience and tell a story with an infographic. Check out one of my favorites, “The Genealogy of Pop/Rock Music”. Amazing.
Study of a “universe.” Produce massive visual collections on: beers, bands, books, bikes, beaches, etc. Here’s The Ultimate Infographic on Infographics from Curata.
Warnings. This popular article style tends to be irresistible. A list of dangers, myths, or mistakes is a powerhouse for infographics, too.
Metaphor. I love it when an interesting metaphor presents a concept. I bet you do too.
Résumé. Job hunting? The résumé as an infographic is such an engaging idea, services such as vizualize.me and kinzaa.com have sprung forth.
Report. Research and survey results offer great value in traditional report formats, but the same information, or highlights from it, make compelling infographics.
Product or service. You may not score a viral hit with an infographic that showcases what you sell, but you’re likely to have an engaging tool that presents your goods to potential buyers.
Trend. Showcasing a trend in an infographic makes a newsworthy story even more fun.
Past to present. This is another timeline idea that displays the history of a topic.
Place or event. Any place (from a nation to a campground) or any event (from a war to a conference) can be summarized in an infographic.
Guide. A rather obvious theme, I know, but any “how to” begs to be transformed into an infographic.
Family tree. These can be downright intoxicating. You can use a tree, flow chart, or similar symbols to explain relationships.
Cause and effect. You probably see a “this caused that” form of presentation more than you realize. It’s simple and smart.
Biography. Perform a search for “biography of Steve Jobs infographic” and you’ll discover some amazingly creative graphics. Study them for inspiration.
Story. Simple one here. Tell a story, like a picture book.
Manifesto. This approach can be a stellar branding tool. Write a manifesto that defines what you stand for and have a great designer create an infographic that makes you proud.
List. Don’t ignore this age-old, can’t-miss tactic for communicating fascinating, useful content.
Acronym. Spell out an acronym or abbreviation, with pictures, of course, and you’ll have a double-whammy simplification of a robust idea.
Grow your audience with infographics
Which type of infographic will you make to reach and educate a larger audience?

Share your thoughts about incorporating infographics into your content strategy over on Google+.

Editor’s note: If you found this post useful, we recommend that you read How to Make Winning Infographics Without Risk by Demian Farnworth.

Flickr Creative Commons Image via Saad Faruque.

About the Author: Barry Feldman operates Feldman Creative and provides clients content marketing strategies that rock and creative that rolls. Barry also authors “Content Marketing Minds” at Social Media Today, and he was recently named a Top 40 Digital Strategist by Online Marketing Institute and one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. He recently released a comprehensive strategic workbook “The Planner for Growing Your Business with Effective Online Marketing.” If you would like a piece of his mind, visit his blog, The Point.

The post 25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary appeared first on Copyblogger.

For more on the post about Infographics article including some Infographics see:
http://omhub.wordpress.com/2014/10/14/25-ideas-to-transform-ho-hum-infographics-into-something-extraordinary/

The post about Infographics page is posted “By Mike Armstrong”

5 Big Twitter Mistakes – Twitter Advice

New post on Online Marketing Hub

The 5 Biggest Twitter Mistakes You Are Making Today
by christopherjanb

About 50 percent of my week is spent on Twitter (This falls under my job description. Seriously.) Both personally and professionally, I’m drawn to the openness of the network and the ability to find and connect with people from all over the world. I spend my Twitter time browsing my feed for current events or trending topics, interacting with my connections and participating in (or running) Twitter chats. I’ve come across my fair share of really amazing and successful activity on the network. I’ve also seen quite a few missteps along the way.

I realize not everyone is a Twitter expert, but there are certain standards that all should know to truly stand out and best connect on the social channel. In this post, I’ll outline the five mistakes I most often see others make as they engage on Twitter:

Avoiding Twitter chats or not engaging in the correct format
Bad etiquette
Not giving due credit
Absence of lists
Ignoring tactics used by influencers
Avoiding Twitter chats or not engaging in the right format
Twitter chats are an often-overlooked tactic that can greatly benefit a person or organization. They are happening all the time: every day of the week at just about any hour. Here is a great, ongoing list of all the chats around. I jump in two to five chats per week. While a chat usually lasts a full hour and can be a big time suck if you’re participating in many each week, that doesn’t mean you shouldn’t give it your full attention. Even if you do jump into the chat late, do your best to catch up by searching for the discussion questions and getting up to speed.

The Twitter chat format is pretty straightforward. The moderator of the chat phrases the first question with “Q1” in front of it, then participants are supposed to use “A1,” “A2,” etc. at the beginning of their answer (do not use the “Q” unless you’re the one moderating.)

The connections you can make from joining these weekly conversations are unlimited. The bond formed from routinely meeting online produces the same rewards as doing this in person. With so many times/dates/topics, not joining in a chat here and there is certainly a missed opportunity.

Bad etiquette
Twitter’s inherent openness can seemingly encourage eavesdropping (both warranted and creepy). This kind of listening can be invaluable in finding new prospects or members of your community, but rudely butting into conversations and self-promoting is not welcome by anyone’s standard.

If you come across a dialog that you want to jump on, first do a little research. Make sure you’re not assuming your brand is a good solution. Do your due diligence to find out that person’s situation and needs. If so, take a lighthearted approach and don’t speak in absolutes. Offer your input and then wait. If the person is not interested, politely see yourself out of the conversation.

Not giving due credit
When an individual gets published, whether they’re a writer or not, it’s a big accomplishment. Writing takes research and attention, not to mention dozens of edits. It’s really rewarding to see others take notice and share content via social channels.

If a site is set up for easy sharing, the handle of the author, publication or both populates in the tweet. If not, it might take a quick search to make sure you’re referencing both correctly.

Mentioning the individual and/or publication is best practice for giving credit where it’s due. Plus, it alerts the author that you found the post valuable and wanted to share it with your community. Just a mention might trigger a new relationship leading to new opportunities.

Absence of lists
Twitter lists can be a time intensive endeavor to create and maintain, but are useful to keep track of the vastness of Twitter. Twitter allows you to openly connect with just about anyone and this leads to a great number of connections. Lists help keep a sense of order.

Lists can be made public or private- public to allow others to utilize the group or private to keep personal tabs on users. Public groups can be a great way to show your community that you see them as an expert in a certain category. If maintaining lists really is beyond your reach, start by subscribing to a few. You can see how others curate them first, then follow suit.

Ignoring tactics used by social media influencers
Reputations don’t just magically appear. Social media influencers are just that because they’ve worked hard to get there. Check out what Jay Baer, Gary Vaynerchuk or Mari Smith have to say about engaging on social. They have the experience and the stats to support their tactics.

Follow their advice, but always take it in stride as to how you can apply it specifically to your brand. Research other experts in your industry and follow and engage with them on Twitter. Often, these influencers will be listening and may even respond right away!

Avoid these Twitter pitfalls and you’ll be on your way to mastery of the social network. I’m always happy to chat and help guide your way through the craziness- tweet me @sprout_sarah!

photo credit: ktpupp via photopin cc

Author information

Sarah Nagel
Social Marketing Specialist at Sprout Social
Sarah Nagel is passionate about bridging online and offline communications. She is dedicated to providing value to others through knowledge, advice or job opportunities. Sarah appreciates the ever-changing landscape of social media and loves learning about new tools and platforms. She is a strong advocate of brands using social as a recruiting, sales and as an R&D tool, among other functions, and sees the incredible value of social business. Sarah works as a Social Marketing Specialist at Sprout Social Inc. in Chicago, Illinois and focuses on outbound, proactive marketing efforts across social media channels.
TwitterFacebookGoogle+LinkedIn
The post The 5 Biggest Twitter Mistakes You Are Making Today appeared first on SteamFeed.

For more on this Twitter article or other marketing see:
http://omhub.wordpress.com/2014/10/14/the-5-biggest-twitter-mistakes-you-are-making-today/

The 5 Big Twitter mistakes page is posted “By Mike Armstrong”

Facebook Marketing Tips

New post on Online Marketing Hub

How to Double Your Email List With Facebook in 4 Simple Steps
by christopherjanb

Facebook has over 30 million businesses with Facebook pages which are both Fortune 500 companies and small businesses trying to reach new customers.

Jeff Bullas has built his email list using Facebook with over 30,000 fans engaging with his content. Running a contest on Facebook has helped him build his email list and reach new audiences. Jeff understands that once he has captured an email address, he can use email marketing to turn his fans into customers.

Heyo contests have been used by self starters like Jeff to capture thousands of emails from Facebook. Small businesses love using Heyo to build their email list and often achieve conversion rates over 50%.

This article will show you how you can easily run a contest on Facebook and double your email list.

Step 1: Pick a Facebook contest builder

There are infinite ways to build your leads on the internet. For Facebook, Heyo is by far the best way to engage your existing fans and reach new audiences. Heyo has been used by over 100,000 small business globally and has been around since 2010. So many companies chose to use Heyo to build their email lists for the following reasons and more:

Customer care team complete with phone and live chat support

Easy to use drag-and-drop contest builder

Never restricted by the number of fans you have or email leads you capture

Email Marketing Integrations to easily build your email list

No contract, no commitments. Upgrade, downgrade or cancel at anytime

If you chose to signup for Heyo with this walkthrough, you’ll get a free 7 day trial and a discounted price of $25/mo for 12 months to run unlimited Facebook contests for a full year. Get started setting up your first Facebook contest with Heyo by signing up for the free trial through this link and following the walkthrough below.

Step 2: Set up your Facebook contest

First, you’ll need to sign up for the Heyo free trial on the right hand side of the page as shown below.

Next you’ll need to select the Facebook contest template you would like to start with. Upon signing up you will be prompted to select a template. Click ‘Run a Social Contest’ and then find Sweepstakes on the right hand sidebar. The Sweepstakes Template Heyo’s highest converting and most popular Facebook contest template.

Click on the Sweepstakes Template in the right hand side bar to preview it. Review the template and click ‘Save & Start Editing’ in the bottom right hand corner to customize the content and connect it to your Email Marketing Service.

Once you’re in edit mode, click the email form in the bottom left to connect it to your Email Marketing Service. If your Email Marketing Service is not listed, the email leads will be stored in a .CSV file available for direct download. Be sure to select an enticing prize and write sticky copy to help your Facebook Contest drive maximum entries.

Step 3: Publishing to your Facebook page

Now that your Facebook contest has been connected to your email list in Heyo, you’re ready to publish it to Facebook to start capturing new leads. To do so, click the ‘Save & Preview’ button in the bottom right hand corner of Heyo. This will bring you to final preview mode where you can see the final version of the contest. Notice that you can publish to 3 places: Facebook, mobile, and web.

Depending on the device your user is on, the Heyo Smart URL will serve up the most appropriate version of the contest. We recommend publishing to all 3 places at once.

Click publish and copy your Heyo Smart URL so you can begin to promote your contest to new and existing audiences.

Step 4: Promote your campaign

Now that your Facebook contest has been published, it’s time you promote it to your audiences to start building your email list. The top four places you should be promoting your campaign are as follows:

Posting a link share post onto your Facebook Page

Promoting your Facebook post or running a Facebook News Feed Ad

Sending an email out to your current list to start generating social activity

Putting up a banner or pop-up on your blog and website

Running a Facebook contest with Heyo will both build your email list and save you two precious resources; time and money. Remember, you’ll want to signup for Heyo with this walkthrough. By doing so, you’ll get a free 7 day trial and a discounted price if you choose to pay after the free trial.

The post How to Double Your Email List With Facebook in 4 Simple Steps appeared first on Jeffbullas’s Blog.

How to double your email list with Facebook in 4 simple steps:
http://omhub.wordpress.com/2014/10/13/how-to-double-your-email-list-with-facebook-in-4-simple-steps/

The Facebook Marketing Tips page was posted “By Mike Armstrong”

How to reduce your social media advertising costs

New post on Online Marketing Hub

How To Reduce Your Sponsored Update Expenses In Social Media Advertising
by christopherjanb

Social media marketing is continually becoming competitive. Pushing your updates, comments, or posts out to your connections is becoming less valuable. Why? Well, your connections are being inundated by others in their network bombarding them with other information.

Whether it’s your blog articles, infographics or simply sharing a page on your website, your update, post or comments need to be found and seen in social communities. Why else are you spending time in social media marketing? The difficulty within social communities is the amount of content being published every day. Your content is becoming increasingly harder to find or even be noticed.

The following points have been addressed to help you better understand:

How social media influencers can help your brand message in social communities.
How curating and nurturing your social community updates can increase visibility.
Examples of how nurtured social community updates have had success.
How nurturing can increase visibility in social communities while reducing your advertising costs with sponsored posts.
Whether you are telling people what you’re doing (Twitter) or confirming where you are (Foursquare) or showing people what you’re doing (YouTube), you are spending time raising the awareness of your business. That time has to ultimately have a return on investment.

If you’re in the media department the first response would be to spend money sponsoring posts by advertising within the various social communities.

For anyone in the marketing department following strategic processes or in non-media communications, you might be wondering what your options are besides advertising? Try tagging!

Social Media Influencers
Let’s define an influencer, relative to social media marketing, as a person who has a large and more importantly active following within a social community. This person may be an expert in their field or have a level of popularity within a community. We do want to separate a influencer from brand ambassadors or even brand influencers. For more about these two topics please read “How Brand Influencers And Brand Ambassadors Are Different” by Brooke Ballard, another SteamFeed.com author.

We want to be clear a social media influencer isn’t someone who is purely based on the quantity of followers. If that were the case they could not be a valuable influencer. In order for them to be classified as an influencer they have to have engagement with their followers and in turn their followers have engagement with the influencer.

Engagement in social media marketing is defined as a dialogue and not what most businesses do, which is to push out their updates like an ad. Social media marketing cannot be used as though it were interruption advertising on TV or radio. Likewise you cannot use automation in hopes that it is the end of your social media marketing process, rather keep in mind it is only the beginning. The rest of the process requires human beings to listen and interact in a dialogue.

Many of us have gone to our LinkedIn account and posted an update, shared something on our website or perhaps from around the web. The update or post in LinkedIn reaches your existing group of connections and that is about as far as that post will go.

If you were to locate someone within your connections who has a wide reach in the social community, then one message by that person will reach a larger audience. As an influencer they would have ability to make the message interesting to get engagement by the their network, who in turn would pass the message on to their network. In a short time you your message would reach thousands of people. This is why social media marketing has such huge potential, but only when executed strategically, with human beings and with engagement in a dialogue based on relationship marketing.

Curating and Nurturing Your Social Media Postings
When we think of curating something the first thing coming to our mind is an art exhibit. In social media marketing we are going to define this as organizing and selecting information you will present to your connections. This process means you need to find relevant content to your business, posting it to your social community accounts, and engage with your followers.

You can of course share something you posted on your company’s blog or website. Chances are you will be far more effective if that information was on a industry publication where you might be a guest author. A similar analogy would be the difference between giving a prospect your brochure compared to having an editorial in the newspaper. The newspaper editorial will have a greater impact on the prospect than your brochure.

You’ve organized the content you’re going to share, determined an effective headline and presented the benefits of what you are sharing. If you leave this shared post as is, chances are it will fade off into electronic never-never land never to be seen again.

In order to avoid having Peter Pan save you, your best course of action is known as nurturing what you have curated.

Let’s take an example of a post in my LinkedIn account that has not been nurtured. In this case the author was tagged in this post, however, without their engagement, the best we can see is the post having 65 views in 12 days.

In order to nurture your post in a social community like LinkedIn, you need to start by adding a comment to your post. As part of your comment, you will want to tag someone from you network by name. As you type their name LinkedIn’s system will start to try finding anyone matching the name, so you can click on them. The same happens if you were to tag a company.

In the above example before completing the name of the company SteamFeed, LinkedIn found the company so I can click on them to tag them in the comment.

Once a person is tagged in a comment they will receive a notice from LinkedIn informing them of the tag and recommending they respond.

Who you tag is important. You will want to have identified influencers from your network, which means developing a relationship with them and engaging in conversation before you start to tag them. This might include that you reciprocate and engage in their posts.

After the people you have tagged have engaged in the conversation, don’t even think about walking away! Your next step is to re-engage in the conversation, comment on what was said and starting tagging more people to engage in the conversation.

As the conversation takes life the views, comments, and likes will start to grow giving that post more exposure and thereby getting your brand name out to the community through thousands of people.

You will find spammers wanting to get into the middle of the conversation and if that happens clean up their comments by removing them. Keep the conversation clean and healthy.

The Nurturing Results
During the month of September 2014 in preparation for this article, I curated and nurtured posted articles from other SteamFeed authors into my LinkedIn account. The results were quite interesting and clearly shows how nurtured posts had more exposure than non-nurtured posts.

Example #1
The author, Jessica Ann, engaged in this post and we were able to bring other people into the conversation. After two days we had 322 views, 11 comments and 4 likes.
Example #2
The author, Brooke Ballard, engaged in this post and we were able to bring other people into the conversation in this example as well. After three days we had 546 views, 8 comments and 1 like. You will notice, compared to our first example, we had less comments and likes, with more views. This has clearly something to do with who was engaged in the conversation and how many people they had in their network.
Example #3
The author, S. Anthony Iannarino, engaged in this post and achieving the best example of nurturing. After eight days of activity we had 1,063 views, 12 comments and 4 likes. The constant activity on this post helped to generate the exposure it deserved.
Curate and Nurture or Waste Your Time
Making social media marketing work for your business requires more than merely posting or using automation to pretend you are doing social media marketing. Relationship marketing takes more time and is more effective over the long run. Listen to what is being discussed, provide relevant responses, engage in a dialogue. One post that is nurtured is worth more than 10 posts that are pushed out through automation.

This type of engagement can provide similar results to sponsoring updates that have no commentary or engagement by anyone. Why spend advertising dollars on posts you are not going to nurture?

Building relationships with the right people in the social communities can expand your brand’s reach to a much wider audience, generating more traffic to your website, and ultimately more leads and sales. The process will aid in building a loyal audience through your authority on the subject and credibility you are building.

Author information

Melih Oztalay
CEO at SmartFinds Internet Marketing
I am a 20+ year veteran of the Internet and digital technologies. I am the CEO of SmartFinds Internet Marketing located in Birmingham, Michigan, providing Internet marketing solutions and services to businesses. As a sought out subject matter expert and pioneer with Internet technologies, I bring innovation, early adoption, creativity, resourcefulness and imagination to client marketing solutions on the web.
TwitterFacebookGoogle+LinkedIn
The post How To Reduce Your Sponsored Update Expenses In Social Media Advertising appeared first on SteamFeed.

For more on the How to reduce your social media advertising costs article see :
http://omhub.wordpress.com/2014/10/13/how-to-reduce-your-sponsored-update-expenses-in-social-media-advertising/

The How to reduce your social media advertising costs page was posted “By Mike Armstrong”