Tag: live

LinkedIn Makes Its Debut In the Live Video Space

You can finally participate in live video with your friends from work.

Following in the footsteps of Facebook, Twitter (via its Periscope product), Instagram, and YouTube, LinkedIn entered the world of live streaming this week as it announced the debut of LinkedIn Live.

In debuting this feature, LinkedIn’s director of product development Pete Davies recognizes the demand it addresses. “Live has been the most requested feature,” he said, an unsurprising fact given the astronomical growth of video on the site. By one statistic, video content performs twenty times better than posts with text alone. Creating new ways for users to utilize video was the next logical step in capitalizing on that demand for content.

The still-in-beta tool will allow users and companies to live stream key elements of their professional experiences, like conference keynotes, product announcement, executive Q&As, and more staples of engagement that build on 2017’s launch of video on the platform. It’s unknown when the feature will roll out to LinkedIn’s 600 million global users, but it can currently be requested via contact form.

Whereas other platforms have focused on real-time, largely unedited footage for their live video, LinkedIn Live will elegantly integrate with third-party apps like Switcher Studio, Socialive and Brandlive to allow users to create and polish their live broadcasts. Given the professional and more produced nature of LinkedIn as a platform, such integrations feel appropriate. LinkedIn Live also marks the most high profile integration of the platform with its largely silent parent company, Microsoft; its Azure cloud solution will play a major role in the feature’s support. However, another Microsoft-owned product—Skype—is uninvolved in the Live effort.

This considerable pivot toward video promises to create a more dynamic feel on LinkedIn, a platform long lamented for feeling stuffy and overly formal. While live video has the potential to still look composed and produced, it also affords opportunities to share less staged parts of a connection or company’s personality. As the tool rolls out to more users, the impact it has on the site’s overall feel and tenor will be fascinating to watch.

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The post LinkedIn Makes Its Debut In the Live Video Space appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/02/linkedin-makes-its-debut-in-the-live-video-space/

LinkedIn Makes Its Debut In the Live Video Space

You can finally participate in live video with your friends from work.

Following in the footsteps of Facebook, Twitter (via its Periscope product), Instagram, and YouTube, LinkedIn entered the world of live streaming this week as it announced the debut of LinkedIn Live.

In debuting this feature, LinkedIn’s director of product development Pete Davies recognizes the demand it addresses. “Live has been the most requested feature,” he said, an unsurprising fact given the astronomical growth of video on the site. By one statistic, video content performs twenty times better than posts with text alone. Creating new ways for users to utilize video was the next logical step in capitalizing on that demand for content.

The still-in-beta tool will allow users and companies to live stream key elements of their professional experiences, like conference keynotes, product announcement, executive Q&As, and more staples of engagement that build on 2017’s launch of video on the platform. It’s unknown when the feature will roll out to LinkedIn’s 600 million global users, but it can currently be requested via contact form.

Whereas other platforms have focused on real-time, largely unedited footage for their live video, LinkedIn Live will elegantly integrate with third-party apps like Switcher Studio, Socialive and Brandlive to allow users to create and polish their live broadcasts. Given the professional and more produced nature of LinkedIn as a platform, such integrations feel appropriate. LinkedIn Live also marks the most high profile integration of the platform with its largely silent parent company, Microsoft; its Azure cloud solution will play a major role in the feature’s support. However, another Microsoft-owned product—Skype—is uninvolved in the Live effort.

This considerable pivot toward video promises to create a more dynamic feel on LinkedIn, a platform long lamented for feeling stuffy and overly formal. While live video has the potential to still look composed and produced, it also affords opportunities to share less staged parts of a connection or company’s personality. As the tool rolls out to more users, the impact it has on the site’s overall feel and tenor will be fascinating to watch.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post LinkedIn Makes Its Debut In the Live Video Space appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/02/linkedin-makes-its-debut-in-the-live-video-space/

Iris and Groovy Gecko Declare the Legitimacy of “Live”

Can Facebook Live help you hold on to your New Years’ resolutions?

Iris and Groovy Gecko tested the hypothesis in conjunction with Barclaycard’s “Start Today” campaign, and in the process came away with a number of learnings about the use of live video- specifically Facebook Live.

Once known for bursting watermelons with rubber bands, the platform has evolved into a sophisticated tool to solicit not just audience views, but meaningful audience interaction. Iris’s Executive Director Digby Lewis and Groovy Gecko’s Jake Ward didn’t just tell attendees of “The Next Generation Game” how the process worked, however.

As the name of the session would imply, they showed it—by dedicating the second half of the session to demonstrating a live game that could be played in the room and on their respective Facebook pages.

“A Universal Idea We Could Tap Into”

The universality of New Years’ resolutions presented an opportunity for Barclaycard. Hoping to drive home the idea of trying something you’ve never tried before, the campaign enlisted mom, presenter, and blogger Giovanna Fletcher to be the face of Start Today. The campaign spanned multiple platforms, but Fletcher was the face of Facebook Live. She tried something new each day of January: flower arranging, cycling, cake decorating, dancing, and much more.

“Talent can be coached, things can be scripted, things can be written. But when you’re doing things on a day by day by day basis, there isn’t time for that. Further, the pair found that not scripting the encounters had an added benefit: allowing viewers to play a part in “scripting” the videos.

Engagement with the Experience

It’s not enough to just create a show and ask people to watch. A key point that contributed to the campaign’s success on Facebook Live was its interactivity. Viewers tuning in could vote at multiple points to change the course of the challenge onscreen. They transformed from being just viewers, to determiners of Fletcher’s fate. This active influence on the “show’ and its outcome were engaging, and let to increased participation. “This was about giving the audience power,” Lewis confirmed.

Viewers also have the power to increase views and engagement numbers. With Live broadcasts once a week, Lewis and Ward took advantage of the rest of the week to spread out promotional efforts across platforms. They noted that this process is even more successful when done in collaboration; Ward shared an example of leveraging the many platforms of the Professional Footballers’ Association allowed views on the Facebook Live broadcast of their annual awards to spike. Similarly, Public Health England boosted views by 200,000 when their broadcast was boosted by Hello! Magazine.

Make It Measurable and Meaningful

Even as they acknowledged the power that Facebook Live can have, Lewis and Ward cautioned against using it just to use it: “Crucially, this can have a measurable positive impact on your business. But if your entry into the space is anything that doesn’t have the ability to have a measurable impact on your business, you shouldn’t be doing it.” With that caution in place, they want you to explore all it can do for you and your business. “The tool is there, waiting for you to use it. It’s there, it’s working, and it’s about how we use it in a more creative way.”

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The post Iris and Groovy Gecko Declare the Legitimacy of “Live” appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/iris-and-groovy-gecko-declare-the-legitimacy-of-live/

Facebook Is Trying to Win the Video War Using YouTube’s Own Playbook

A web giant is trying to ramp itself up as a video platform, so it starts paying content creators to use the service, and–at least initially–doesn’t seem all that concerned about things like rampant copyright infringement. Is that a description of Facebook now, or is it a description of YouTube in its early days? That’s…

http://fortune.com/2016/04/29/facebook-youtube/

Facebook Is Trying to Win the Video War Using YouTube’s Own Playbook

A web giant is trying to ramp itself up as a video platform, so it starts paying content creators to use the service, and–at least initially–doesn’t seem all that concerned about things like rampant copyright infringement. Is that a description of Facebook now, or is it a description of YouTube in its early days? That’s…

http://fortune.com/2016/04/29/facebook-youtube/

Twitter Isn’t Worried About Facebook Live

Facebook FB would never admit it. But lately, the social media giant seems like it’s trying to crush Twitter TWTR . The two social media companies are highly competitive, even though one is currently worth $308 billion, has 1.6 billion users, and dominates digital advertising. The other, worth $12 billion, is in the middle of…

http://fortune.com/2016/04/26/twitter-isnt-worried-about-facebook-live/

Facebook May be Playing Catch-Up on Video, but It Is Going All In

Figuring out where some social media services are headed is difficult because they seem to be going in half a dozen different directions at once. But that’s not a problem with Facebook. CEO Mark Zuckerberg has made it crystal clear for some time that he sees video–and particularly live mobile video–as the future, and the…

http://fortune.com/2016/03/02/facebook-video/