Tag Archives: List building

Facebook Marketing Tips

New post on Online Marketing Hub

How to Double Your Email List With Facebook in 4 Simple Steps
by christopherjanb

Facebook has over 30 million businesses with Facebook pages which are both Fortune 500 companies and small businesses trying to reach new customers.

Jeff Bullas has built his email list using Facebook with over 30,000 fans engaging with his content. Running a contest on Facebook has helped him build his email list and reach new audiences. Jeff understands that once he has captured an email address, he can use email marketing to turn his fans into customers.

Heyo contests have been used by self starters like Jeff to capture thousands of emails from Facebook. Small businesses love using Heyo to build their email list and often achieve conversion rates over 50%.

This article will show you how you can easily run a contest on Facebook and double your email list.

Step 1: Pick a Facebook contest builder

There are infinite ways to build your leads on the internet. For Facebook, Heyo is by far the best way to engage your existing fans and reach new audiences. Heyo has been used by over 100,000 small business globally and has been around since 2010. So many companies chose to use Heyo to build their email lists for the following reasons and more:

Customer care team complete with phone and live chat support

Easy to use drag-and-drop contest builder

Never restricted by the number of fans you have or email leads you capture

Email Marketing Integrations to easily build your email list

No contract, no commitments. Upgrade, downgrade or cancel at anytime

If you chose to signup for Heyo with this walkthrough, you’ll get a free 7 day trial and a discounted price of $25/mo for 12 months to run unlimited Facebook contests for a full year. Get started setting up your first Facebook contest with Heyo by signing up for the free trial through this link and following the walkthrough below.

Step 2: Set up your Facebook contest

First, you’ll need to sign up for the Heyo free trial on the right hand side of the page as shown below.

Next you’ll need to select the Facebook contest template you would like to start with. Upon signing up you will be prompted to select a template. Click ‘Run a Social Contest’ and then find Sweepstakes on the right hand sidebar. The Sweepstakes Template Heyo’s highest converting and most popular Facebook contest template.

Click on the Sweepstakes Template in the right hand side bar to preview it. Review the template and click ‘Save & Start Editing’ in the bottom right hand corner to customize the content and connect it to your Email Marketing Service.

Once you’re in edit mode, click the email form in the bottom left to connect it to your Email Marketing Service. If your Email Marketing Service is not listed, the email leads will be stored in a .CSV file available for direct download. Be sure to select an enticing prize and write sticky copy to help your Facebook Contest drive maximum entries.

Step 3: Publishing to your Facebook page

Now that your Facebook contest has been connected to your email list in Heyo, you’re ready to publish it to Facebook to start capturing new leads. To do so, click the ‘Save & Preview’ button in the bottom right hand corner of Heyo. This will bring you to final preview mode where you can see the final version of the contest. Notice that you can publish to 3 places: Facebook, mobile, and web.

Depending on the device your user is on, the Heyo Smart URL will serve up the most appropriate version of the contest. We recommend publishing to all 3 places at once.

Click publish and copy your Heyo Smart URL so you can begin to promote your contest to new and existing audiences.

Step 4: Promote your campaign

Now that your Facebook contest has been published, it’s time you promote it to your audiences to start building your email list. The top four places you should be promoting your campaign are as follows:

Posting a link share post onto your Facebook Page

Promoting your Facebook post or running a Facebook News Feed Ad

Sending an email out to your current list to start generating social activity

Putting up a banner or pop-up on your blog and website

Running a Facebook contest with Heyo will both build your email list and save you two precious resources; time and money. Remember, you’ll want to signup for Heyo with this walkthrough. By doing so, you’ll get a free 7 day trial and a discounted price if you choose to pay after the free trial.

The post How to Double Your Email List With Facebook in 4 Simple Steps appeared first on Jeffbullas’s Blog.

How to double your email list with Facebook in 4 simple steps:
http://omhub.wordpress.com/2014/10/13/how-to-double-your-email-list-with-facebook-in-4-simple-steps/

The Facebook Marketing Tips page was posted “By Mike Armstrong”

List building & content marketing!

New post on Online Marketing Hub

Build Your List and Make Your Audience Love You with Recurring Content Events
by christopherjanb

You know the drill: another day, another piece of content to connect with your audience.

You churn out post after post, social media update after social media update — typing, typing, typing all the way.

It reminds me a little of this classic Dunkin’ Donuts commercial.

We’ve all felt like Fred the Baker from time to time — dragging ourselves to our keyboards to create yet another readable, but forgettable, post.

What if you could break the “time to make the donuts” cycle with an information-packed piece of content that readers would line up (and sign up) to consume?

Enter the content event
Content events aren’t blog posts, podcasts, newsletters, infographics, social media posts, or email newsletters.

Content events share a few things in common:

They happen on a specific date
You send out an invitation to attend
You gather RSVPs
You offer some kind of “replay” of the event
You follow up with attendees when the event is over
The most important characteristic of a content event is that it’s delivered live — like the upcoming Authority webinar, How to Create a Recurring Content Event that Builds Your List, which occurs this Friday, October 10 at 11:00 a.m Eastern Time.

Click here to register for this Authority master class

Content events create a level of excitement and engagement that goes beyond everyday content consumption.

Because they happen at a specific moment in time, both delivering and attending them feel like a special occasion.

Three types of content events
There are three events that qualify as live content events, and I’ve listed them below in order from simple to complex:

Live teleclasses
Live webinars
Live presentations
If you’ve never hosted a content event before, start with a teleclass. The technology is easy to manage, and you don’t have to create any slides.

Instead, you can focus on:

Deciding on the date for the event, and the technology you’ll use.

Find a date and time that works for your audience, and sign yourself up for a teleclass service. A good one to try if you’re just starting out is FreeConferenceCallHD.com.

Working on a compelling event name.

It’s essential to write an irresistible event name. Don’t be afraid to make a big promise and use a title that creates curiosity.

Pinning down your goal for the event.

Do you want to attract more people to your email list? Or do you want to offer a product or service after your presentation? Or do you simply want to communicate solid information and build your authority? (Why not aim for all three?)

Writing a series of invitations to the event.

Create a separate email list for the event, and as people sign up, set up your subsequent emails so they don’t go out to people who are already on the attendee list.

Preparing a follow-up email you’ll send after the event.

Have an email ready and waiting that you’ll use to deliver the replay of the event.

Assembling the material you’ll present.

Include an introduction, an overview of the information you’ll cover, a few main points, and a summary of the lessons taught during the event. If you want listeners to take a specific action, include a call to action at the end.

The basic preparation steps for a webinar and a presentation are similar: focus on your goal, invite attendees, present, and follow up.

Maximize your content event results
To boost the number of attendees at your content event, try a multi-pronged promotional strategy:

Email marketing, to invite current members of your email list to attend
Blog posts, to reach a wider audience
Social media posts, to reach friends of your followers
To boost your attendee numbers even more, consider:

Asking colleagues with similar audiences to mention your event to their followers
Buying social media ads to get your event in front of more people
Writing guest posts with an invitation to the content event in your bio blurb
Don’t be shocked if you spend as much, or more, time putting together the promotional materials for your event as you do putting together the material you’ll teach during the event itself!

Running a content event is like planning a dinner party. You spend days — maybe weeks — planning, prepping, inviting, and following up on invites. The event itself comes and goes relatively quickly.

But if you do it right, the effects of your content event will be felt for a long time. And your audience will appreciate that this time you went beyond making donuts.

Discover how content events build your list
During this Friday’s Authority webinar at 11:00 a.m. Eastern Time, we’ll take a detailed look at how to plan, structure, and follow up after an event so you enjoy the lasting positive effects content events offer.

How to Create a Recurring Content Event that Builds Your List is free for Authority members. You just need to log in to Authority to sign up.

Not a member? Try Authority risk-free to get exclusive webinars like this one nearly every week of the year, along with ongoing networking opportunities, discounts, and education.

See you Friday, October 10 at 11:00 a.m. Eastern!

Flickr Creative Commons Image via Paul Townsend.

About the author
Pamela Wilson
Pamela Wilson is Director of Special Projects at Copyblogger Media. Follow her on Twitter or Google+, and find more from her at BigBrandSystem.com.

The post Build Your List and Make Your Audience Love You with Recurring Content Events appeared first on Copyblogger.

For more about this article or the Content Marketing Hub see:

http://omhub.wordpress.com/2014/10/08/build-your-list-and-make-your-audience-love-you-with-recurring-content-events/

The List Building & Content Marketing page was posted “By Mike Armstrong”

How to double your email list with Facebook in 4 simple steps…

New post on Online Marketing Hub

How to Double Your Email List With Facebook in 4 Simple Steps
by christopherjanb

Facebook has over 30 million businesses with Facebook pages which are both Fortune 500 companies and small businesses trying to reach new customers.

Jeff Bullas has built his email list using Facebook with over 30,000 fans engaging with his content. Running a contest on Facebook has helped him build his email list and reach new audiences. Jeff understands that once he has captured an email address, he can use email marketing to turn his fans into customers.

Heyo contests have been used by self starters like Jeff to capture thousands of emails from Facebook. Small businesses love using Heyo to build their email list and often achieve conversion rates over 50%.

This article will show you how you can easily run a contest on Facebook and double your email list.

Step 1: Pick a Facebook contest builder

There are infinite ways to build your leads on the internet. For Facebook, Heyo is by far the best way to engage your existing fans and reach new audiences. Heyo has been used by over 100,000 small business globally and has been around since 2010. So many companies chose to use Heyo to build their email lists for the following reasons and more:

Customer care team complete with phone and live chat support

Easy to use drag-and-drop contest builder

Never restricted by the number of fans you have or email leads you capture

Email Marketing Integrations to easily build your email list

No contract, no commitments. Upgrade, downgrade or cancel at anytime

If you chose to signup for Heyo with this walkthrough, you’ll get a free 7 day trial and a discounted price of $25/mo for 12 months to run unlimited Facebook contests for a full year. Get started setting up your first Facebook contest with Heyo by signing up for the free trial through this link and following the walkthrough below.

Step 2: Set up your Facebook contest

First, you’ll need to sign up for the Heyo free trial on the right hand side of the page as shown below.

Next you’ll need to select the Facebook contest template you would like to start with. Upon signing up you will be prompted to select a template. Click ‘Run a Social Contest’ and then find Sweepstakes on the right hand sidebar. The Sweepstakes Template Heyo’s highest converting and most popular Facebook contest template.

Click on the Sweepstakes Template in the right hand side bar to preview it. Review the template and click ‘Save & Start Editing’ in the bottom right hand corner to customize the content and connect it to your Email Marketing Service.

Once you’re in edit mode, click the email form in the bottom left to connect it to your Email Marketing Service. If your Email Marketing Service is not listed, the email leads will be stored in a .CSV file available for direct download. Be sure to select an enticing prize and write sticky copy to help your Facebook Contest drive maximum entries.

Step 3: Publishing to your Facebook page

Now that your Facebook contest has been connected to your email list in Heyo, you’re ready to publish it to Facebook to start capturing new leads. To do so, click the ‘Save & Preview’ button in the bottom right hand corner of Heyo. This will bring you to final preview mode where you can see the final version of the contest. Notice that you can publish to 3 places: Facebook, mobile, and web.

Depending on the device your user is on, the Heyo Smart URL will serve up the most appropriate version of the contest. We recommend publishing to all 3 places at once.

Click publish and copy your Heyo Smart URL so you can begin to promote your contest to new and existing audiences.

Step 4: Promote your campaign

Now that your Facebook contest has been published, it’s time you promote it to your audiences to start building your email list. The top four places you should be promoting your campaign are as follows:

Posting a link share post onto your Facebook Page

Promoting your Facebook post or running a Facebook News Feed Ad

Sending an email out to your current list to start generating social activity

Putting up a banner or pop-up on your blog and website

Running a Facebook contest with Heyo will both build your email list and save you two precious resources; time and money. Remember, you’ll want to signup for Heyo with this walkthrough. By doing so, you’ll get a free 7 day trial and a discounted price if you choose to pay after the free trial.

The post How to Double Your Email List With Facebook in 4 Simple Steps appeared first on Jeffbullas’s Blog.

How to double your email list with Facebook in 4 simple steps:
http://omhub.wordpress.com/2014/10/13/how-to-double-your-email-list-with-facebook-in-4-simple-steps/

The How to double your email list with Facebook in 4 simple steps… Page was posted “By Mike Armstrong”

Recent post on the Online Marketing Hub – List Building & Content Marketing

New post on Online Marketing Hub

Build Your List and Make Your Audience Love You with Recurring Content Events
by christopherjanb

You know the drill: another day, another piece of content to connect with your audience.

You churn out post after post, social media update after social media update — typing, typing, typing all the way.

It reminds me a little of this classic Dunkin’ Donuts commercial.

We’ve all felt like Fred the Baker from time to time — dragging ourselves to our keyboards to create yet another readable, but forgettable, post.

What if you could break the “time to make the donuts” cycle with an information-packed piece of content that readers would line up (and sign up) to consume?

Enter the content event
Content events aren’t blog posts, podcasts, newsletters, infographics, social media posts, or email newsletters.

Content events share a few things in common:

They happen on a specific date
You send out an invitation to attend
You gather RSVPs
You offer some kind of “replay” of the event
You follow up with attendees when the event is over
The most important characteristic of a content event is that it’s delivered live — like the upcoming Authority webinar, How to Create a Recurring Content Event that Builds Your List, which occurs this Friday, October 10 at 11:00 a.m Eastern Time.

Click here to register for this Authority master class

Content events create a level of excitement and engagement that goes beyond everyday content consumption.

Because they happen at a specific moment in time, both delivering and attending them feel like a special occasion.

Three types of content events
There are three events that qualify as live content events, and I’ve listed them below in order from simple to complex:

Live teleclasses
Live webinars
Live presentations
If you’ve never hosted a content event before, start with a teleclass. The technology is easy to manage, and you don’t have to create any slides.

Instead, you can focus on:

Deciding on the date for the event, and the technology you’ll use.

Find a date and time that works for your audience, and sign yourself up for a teleclass service. A good one to try if you’re just starting out is FreeConferenceCallHD.com.

Working on a compelling event name.

It’s essential to write an irresistible event name. Don’t be afraid to make a big promise and use a title that creates curiosity.

Pinning down your goal for the event.

Do you want to attract more people to your email list? Or do you want to offer a product or service after your presentation? Or do you simply want to communicate solid information and build your authority? (Why not aim for all three?)

Writing a series of invitations to the event.

Create a separate email list for the event, and as people sign up, set up your subsequent emails so they don’t go out to people who are already on the attendee list.

Preparing a follow-up email you’ll send after the event.

Have an email ready and waiting that you’ll use to deliver the replay of the event.

Assembling the material you’ll present.

Include an introduction, an overview of the information you’ll cover, a few main points, and a summary of the lessons taught during the event. If you want listeners to take a specific action, include a call to action at the end.

The basic preparation steps for a webinar and a presentation are similar: focus on your goal, invite attendees, present, and follow up.

Maximize your content event results
To boost the number of attendees at your content event, try a multi-pronged promotional strategy:

Email marketing, to invite current members of your email list to attend
Blog posts, to reach a wider audience
Social media posts, to reach friends of your followers
To boost your attendee numbers even more, consider:

Asking colleagues with similar audiences to mention your event to their followers
Buying social media ads to get your event in front of more people
Writing guest posts with an invitation to the content event in your bio blurb
Don’t be shocked if you spend as much, or more, time putting together the promotional materials for your event as you do putting together the material you’ll teach during the event itself!

Running a content event is like planning a dinner party. You spend days — maybe weeks — planning, prepping, inviting, and following up on invites. The event itself comes and goes relatively quickly.

But if you do it right, the effects of your content event will be felt for a long time. And your audience will appreciate that this time you went beyond making donuts.

Discover how content events build your list
During this Friday’s Authority webinar at 11:00 a.m. Eastern Time, we’ll take a detailed look at how to plan, structure, and follow up after an event so you enjoy the lasting positive effects content events offer.

How to Create a Recurring Content Event that Builds Your List is free for Authority members. You just need to log in to Authority to sign up.

Not a member? Try Authority risk-free to get exclusive webinars like this one nearly every week of the year, along with ongoing networking opportunities, discounts, and education.

See you Friday, October 10 at 11:00 a.m. Eastern!

Flickr Creative Commons Image via Paul Townsend.

About the author
Pamela Wilson
Pamela Wilson is Director of Special Projects at Copyblogger Media. Follow her on Twitter or Google+, and find more from her at BigBrandSystem.com.

The post Build Your List and Make Your Audience Love You with Recurring Content Events appeared first on Copyblogger.

For more about this article or the Content Marketing Hub see:

http://omhub.wordpress.com/2014/10/08/build-your-list-and-make-your-audience-love-you-with-recurring-content-events/

The Recent post on the Online Marketing Hub – List Building & Content Marketing page was posted “By Mike Armstrong”