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1. Twitter Marketing
Set up a Twitter Account and Follow up to 5,000 of your target audience.
A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.
This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.
2. Facebook Marketing, Facebook Pages and Facebook Group Marketing
Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.
You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.
3. LinkedIn Marketing and LinkedIn Company Pages
Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.
Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.
Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).
Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.
This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.
5. Keyword Content Marketing via content pages on your website
You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.
If you need any help with any of the above please call: 07517 024979 or email: firstname.lastname@example.org
Interesting research shows that all the time you’re spending on Twitter may not be a complete waste – but only if you’ve cultivated a truly diverse network of people to follow. Three researchers, Salvatore Parise, from Babson College in Massachusetts, Eoin Whelan from the J.E. Cairnes School of Business & Economics at the National University…
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(Reuters) – LinkedIn, the operator of the world’s biggest online network for professionals, reported a 35% rise in quarterly revenue as demand grew for its hiring services. However, the net loss attributable to LinkedIn widened to $45.8 million, or 35 cents per share, in the first quarter ended March 31 from $42.5 million, or 34…
LinkedIn is heading for Hollywood. The social media platform for the career-oriented is launching its first-ever television commercial to air during Sunday’s Academy Awards, according to Re/code. The ad comes with the title, “You’re closer than you think.” The 30-second spot features an astronaut in space and suggests viewers can one day join the profession.…
It goes without saying that the most important factor in event promotion is the quality, uniqueness and overall attractiveness of an event, but understanding how to leverage social media can also be key to its success these days.
With over 330 million members, LinkedIn is now pretty mainstream for people in business, so the chances that any of your prospective delegates are not on there is pretty remote. Yet as a regular speaker at events I am surprised at how few event organisers utilise LinkedIn effectively to attract attendees and I can only remember one occasion where I was asked to assist with promoting the event.
So here are my top 9 techniques to use LinkedIn for event marketing, and ensure your event is the most talked about and eagerly anticipated you have ever run.
- Status Update
The most obvious method of communication on LinkedIn is to post a personal update to your connections including a link to your website or Eventbrite page.
This would typically be done by typing a few lines and then copying the url and pasting it into the update – LinkedIn will then scan that page for images and let you choose which image to show in the update. Alternatively you could use a ‘share to LinkedIn’ button on the Eventbrite event page itself.
There is however an issue with both of these methods – most of your connections are likely to have pretty busy home page feeds and getting them to notice your update is not straightforward. The secret to drawing attention to your update is to use large, eye catching images and whilst the above methods will show an image, it will be about 1/3rd of the size of an image that you post directly from your computer.To add a more prominent image, simply click on the paperclip symbol in the update field to add your image. It is also important to make the post interesting and engaging by posing a question, as this will increase the possibility of people who you are not connected with seeing it.
- Published post
You can now publish your own long form content directly onto LinkedIn, which is a great way to boost your events’ numbers by doing some content marketing using this highly effective native tool.
Essentially, the ‘Published post’ tool provides an opportunity to reach a much wider audience (you can also share it via a status update). The key to publishing is to get your post into one of the Pulse channels.
This way you will reach a different and potentially much bigger audience than just your connections on LinkedIn. Getting published in a channel requires a post that satisfies the criteria of the LinkedIn algorithm to be seen as ‘relevant and interesting’. LinkedIn keep this a closely guarded secret but you can get some clues by looking at the posts that already feature in your chosen channel.
Always make the post interesting and engaging by challenging the reader and asking questions, this will also increase the chances of getting it into a channel.
- Direct message
You can’t be shy when promoting an event, so you should be familiar with contacting people directly. You can send 3 types of direct messages on LinkedIn:
- This is the paid method of communicating on LinkedIn. An InMail can be sent to anyone provided you have credits which come with premium accounts or they can be purchased separately.
- First tier connection message.You can send a free direct message to anyone you are connected with and you can send one message to up to 50 connections by simply typing their name into the ‘send to’ field. Note – remember to de-select the ‘show email addresses’ box at the bottom.
- Group message.If you share a group with someone you can send them a free, direct message by simply finding them (members tab) in the group and clicking on the ‘send message’ link.
If you are connected to someone you can see their email address in the ‘contact info’ section of their profile. In addition you can download all your first tier connections, including their email addresses onto a spreadsheet from the ‘keep in touch’ settings
This needs to be handled carefully though because connecting with someone is not the same as joining their list and giving them permission to email you – this could be considered to be spam. If you do take the route to promote your event, make sure it is explicit where you got their email, and make it very easy for them to opt-out of any future email updates.
- Company page update
You can also send status updates from a company page (provided you have administrator rights). Company pages cannot connect to people but individuals can chose to follow the updates from your company page. This will normally be a more limited audience (depending on the size and familiarity of your brand), but it is still a good place to keep people informed about your event news.
- Create a showcase page
Showcase pages are separate subsections of a company page that have their own followers. You could create a showcase page for your event and ask relevant people to follow it, this will then allow you to post regular updates about the event.
- Create a group
Groups are designed to be community based discussion forums and they can be a very useful feature for publicising and running events. Create a group specifically for the event and invite people to join – this can include delegates, organisers and speakers.
You can create discussions about the subjects that will be covered during the event and ask the relevant speakers to contribute. This will help the speaker to gauge the audience and create a greater buzz around the event. In addition the discussions could continue after the event allowing delegates to remain in contact with the speakers and other delegates.
- Speaker posts
If your event involves speakers then ask them to write an overview of their talk and pose questions that are pertinent to the subject. They could publish this as a post on their own profile which you could then share or just send you the copy and you could publish it from your profile making sure that you quote their name in any status updates you post to promote the post (assuming they are a connection, quoting their name will alert them of this and link to their profile).
There are two ways you can post paid adverts on LinkedIn. You can buy an advert block which works in a very similar way to Google adwords but by far the most effective method is a sponsored update.
This method allows your update to be specifically targeted at anyone on LinkedIn (location, job title, seniority, industry etc) as opposed to just your connections. Updates are more likely to be seen than a standard ad posting because users browse through their update stream, in addition sponsored updates can also be seen via mobile and tablet apps and over 50% of LinkedIn traffic now comes via apps.
So there you have it, 9 ways to use LinkedIn for event marketing. All of these methods can have a significant impact, but if promoting your events is all you do on LinkedIn, they will be much less effective.
The key to communicating effectively on LinkedIn (as in any marketing) is to post regular, useful and interesting content that is not only about selling you or your events, because this then earns you the right to occasionally post something of a more promotional nature.
If you are a connection and the only time I see anything from you its a promotional update, post or message then I will quickly learn to ignore you.
A healthy and effective ratio should be one promotional update in every four.
Good luck with your next event!
Interesting Article on Event Promotion using Eventbrite & LinkedIn with 9 great tips page posted “By Mike Armstrong”
Recent post on Online Marketing Hub:
How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr
Posted by AnnSmarty
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to their community.
The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz.
Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.
This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.
Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support letters, numbers and _ (underscore).
There are no hashtag limits (length, number) as long as you keep your message within 140 characters (which is already limiting in itself).
TipWhile Twitter hashtags are reported to increase engagement, the most efficient way to use them is through hosting and participating in Twitter chats. Here’s a detailed tutorial on hosting a Twitter chat.
TipEvent hashtags (conferences, festivals, etc.) also work very well on Twitter. You don’t need to actually be in an event to network with people through the official hashtag. Event organisers usually market the official hashtag very well, which means additional exposure for you if you use it.
Twitter search results are ranked by most popular. You can switch to “All” results, which are filtered by date.
See image for Twitter search results.
Useful Twitter Hashtag Tools:
Hashtagify tracks trending hashtags and shows “related” hashtags for any base terms you provide.
TwChat lets you discover, participate in, and easily host Twitter chats. It’s also a useful tool for monitoring and archiving any hashtag streams.
Like Twitter, Instagram hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support numbers and _.
You can add up to 30 hashtags to a single photo. You can even tag your photo after publishing it. Simply list your hashtags in the comments. (Note that you can only do this for your own uploads.)
Instagram hashtags increase your following dramatically, especially if you use hot and trending hashtags.
TipThe best use of hashtags on Instagram is to participate in hashtag games like #tbt and #MondayBlues. Both can make your Instagram posting very consistent (e.g., you have a theme for every day of the week) and increase your following and interactions.) In my experience, people are very willing to click these specific hashtags to see the photos of other participants.
TipLocation-based hashtags also work very well for Instagram. I use both abbreviated and full location names (#la and #losangeles, for instance).
Instagram search results are sorted by “most recent”.
Use Websta to track hot hashtags on Instagram.
The only official rule for Google Plus hashtag character support is “no spaces”. However, you may have trouble using any characters (which are not letters, numbers or underscore) because Google Plus will attempt to drop them from the linked part of the hashtag.
There’s no way to make a hashtag with numbers only (e.g., #2015).
Google Plus has perceived hashtags differently from the very start. Instead of letting users organize and monitor their conversations, Google Plus hashtags allow for greater exploration of the platform, by Google and users.
This explains why Google Plus updates are auto-hashtagged, meaning that they are added automatically by Google when the topic is clearly discerned.
There are no known limits to the number of hashtags you can add to Google Plus posts.
TipGoogle Plus hashtags seem to work great for exposing your updates to a wider range of people. I haven’t found any research to back this up, but I’ve personally seen them work this way. Any time I use hashtags on Google Plus, I see more people outside of my extended circles like and comment on my content:
Google Plus hashtags
TipUnlike Twitter and Instagram, “specific” hashtags (e.g., games, events, and locations) don’t seem to work well on Google Plus. Instead, I try to let Google understand what my update is about by using descriptive hashtags (e.g., #marketingtips).
Google Plus hashtag search results
seem to be ranked by popularity. Moreover, search results are powered by “related” hashtags. Sometimes the result will even miss your initial search term.
See full article (link below) for Google Plus hashtag search results image!
Cyfe is the only tool I know of that supports searching and archiving Google Plus hashtag results.
See full article (link below) for Cyfe Google Plus hashtag search results image.
Pinterest hashtags have been quietly supported for some time. “Supported” means the word after the # is clickable (and only in the description).
There are no official rules or limitations on the number of hashtags you can add to a Pinterest post, and Pinterest hashtags seem to support the same set of characters as most other social platforms do.
Pinterest hashtags are clickable in the description.
Pinterest hashtag support remains limited. If you search Pinterest by a hashtag, search results will include all types of words and phrases from the hashtag. This makes using Pinterest hashtag almost pointless.
TipThe only reasonable way to use Pinterest hashtags is to use them for branding, especially for cross-promotion (to further spread awareness of your event, Twitter chat, etc.).
Tumblr hashtags work similarly to WordPress tags. They will be linked only in the “tags” field. You can’t create an in-text hashtag by simply adding # in front of a word.
Unlike WordPress, Tumblr hashtags improve the discoverability of your updates across the whole platform.
Here’s a quick example: I am not really active on Tumblr, but I do post random updates from time to time.
I treat Tumblr more as a curation tool rather than a social media network, so I’ve never cared about hashtags or if my updates get any visibility, which they didn’t until I used a few hashtags in this post. That day I saw a sudden spike in activity on my pretty abandoned Tumblr blog!
[Note: I did nothing special to create the spike. All I did was adding a few hashtags. Seems pretty easy, right?]
You can have spaces, apostrophes, commas, dots, and many other symbols in your Tumblr hashtags.
There are no limitations as to how many hashtags you can use on Tumblr, but only the first five hashtags you use are searchable. Your update will only make it to the search results if it’s an original one, not a re-blog, so don’t bother adding tags if you re-blog.
Tip: Any hashtag search will bring up users who recently used those hashtags for you to follow, which means that hashtags are huge for acquiring followers on Tumblr.
For Hashtags search image: “people to follow” see full article (link below)!
Tumblr filters hashtag search results by “most popular” by default. You can switch this to “most recent”.
Furthermore, Tumblr has a “track your tags” feature which allows anyone to add hashtag search results to their “favorite search”. There are no stats available as to which hashtags are tracked by more people, though.
Flickr allows all sorts of symbols to be typed after the #, but
seems to only link letters and numbers. While serving the same goal (e.g., organising photos), Flickr tags and hashtags do behave slightly differently.
Clicking on a Flickr tag brings you to search/?tags= page, where you can filter by license, search for groups, and more.
Clicking on a Flickr hashtag brings you to /explore/ page, which shows related [hash]tags and the photos with the same tags (yes, that’s confusing). These results are sorted by “most recent” by default, although you can switch to “most interesting.”
It’s still not quite clear whether hashtags improve visibility on Flickr, or how different they are from tags, which have existed on the platform for ages. The fact that Flickr hashtags were announced and are now proactively supported in the iOS app may indicate that the whole point of a hashtag on Flickr is to make it easier to organize your photos from the iPhone.
Facebook hashtags support the standard set of characters that most popular social platforms support.
There are no limitations as to the number of hashtags you can add to a Facebook update.
Facebook hashtag search is somewhat weird. Try searching for #california, for example. You’ll likely end up landing on a Facebook page instead of a hashtag search results page.
Making hashtag search impossible on Facebook
An easier way to generate hashtag search results is to simply add the hashtag after http://ift.tt/1v4E0kW (e.g., http://ift.tt/16Mrj97).
You can also bring up hashtag search results by clicking on any hashtag in your Facebook stream. Facebook’s ranking algorithm is complicated. It seems to be a mix of lots of factors, including how closely you are related to the person posting the update, how often you interact with him/her, how popular the actual update is, etc.
I don’t use hashtags on Facebook beyond random cross-posting from Instagram. I have also seen quite a few of my friends become irritated when someone uses hashtags, so I guess it’s too early to tell. With Instagram’s help, however, hashtags may ultimately become widely adopted by Facebook users.
To sum up…
1. August 23, 2007
2. January 27, 2011
3. September 25, 2013
5. June 12, 2013
6. August 18, 2009
7. March 17, 2013
Supported characters: 1. Letters, numbers and _
2. Letters, numbers and _
3. Letters, numbers and _ () 4. no numbers-only hashtags
Letters, 5. numbers and _
Letters, 6. numbers and 7. Any Letters and numbers
Limitations: 1. None
2. 30 hashtags per update, max
Hashtag page posted “By Mike Armstrong”