Tag Archives: Hashtags

Twitter Marketing Tip 4

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Here’s one of our favorite top-of-the-class Twitter marketing secrets that will separate the top tier of pros from the rest. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition:

Strategically Look At Which Hashtags To Use 

Hashtags can make a big difference to whether your Tweet is discovered by people outside of your community or not.

If it’s not a topic that’s trending, it can be tough to know precisely which hashtags to include in your Tweet. 

A tool such as RiteTag can tell you how many times a hashtag is getting Tweeted, and from that give you an indication of how likely it is that your Tweet will be seen. 

You can also use Twitter’s analytics platform to see how many impressions your hashtagged posts have received, which can help you to understand which hashtags are getting you seen. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

Twitter Marketing Tip 4 Page was posted “By Mike Armstrong”



Marketing Advice about Hashtags….


Recent post on Online Marketing Hub:

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr 

by christopherjanb 

Posted by AnnSmarty This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to their community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.

Twitter

Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support letters, numbers and _ (underscore). There are no hashtag limits (length, number) as long as you keep your message within 140 characters (which is already limiting in itself). TipWhile Twitter hashtags are reported to increase engagement, the most efficient way to use them is through hosting and participating in Twitter chats. Here’s a detailed tutorial on hosting a Twitter chat. TipEvent hashtags (conferences, festivals, etc.) also work very well on Twitter. You don’t need to actually be in an event to network with people through the official hashtag. Event organisers usually market the official hashtag very well, which means additional exposure for you if you use it. Twitter search results are ranked by most popular. You can switch to “All” results, which are filtered by date. See image for Twitter search results.

Useful Twitter Hashtag Tools: Hashtagify tracks trending hashtags and shows “related” hashtags for any base terms you provide. TwChat lets you discover, participate in, and easily host Twitter chats. It’s also a useful tool for monitoring and archiving any hashtag streams.

Instagram

Like Twitter, Instagram hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support numbers and _. You can add up to 30 hashtags to a single photo. You can even tag your photo after publishing it. Simply list your hashtags in the comments. (Note that you can only do this for your own uploads.) Instagram hashtags increase your following dramatically, especially if you use hot and trending hashtags. TipThe best use of hashtags on Instagram is to participate in hashtag games like #tbt and #MondayBlues. Both can make your Instagram posting very consistent (e.g., you have a theme for every day of the week) and increase your following and interactions.) In my experience, people are very willing to click these specific hashtags to see the photos of other participants. TipLocation-based hashtags also work very well for Instagram. I use both abbreviated and full location names (#la and #losangeles, for instance). Instagram search results are sorted by “most recent”. Use Websta to track hot hashtags on Instagram.

Google Plus

The only official rule for Google Plus hashtag character support is “no spaces”. However, you may have trouble using any characters (which are not letters, numbers or underscore) because Google Plus will attempt to drop them from the linked part of the hashtag. There’s no way to make a hashtag with numbers only (e.g., #2015). Google Plus has perceived hashtags differently from the very start. Instead of letting users organize and monitor their conversations, Google Plus hashtags allow for greater exploration of the platform, by Google and users. This explains why Google Plus updates are auto-hashtagged, meaning that they are added automatically by Google when the topic is clearly discerned. There are no known limits to the number of hashtags you can add to Google Plus posts. TipGoogle Plus hashtags seem to work great for exposing your updates to a wider range of people. I haven’t found any research to back this up, but I’ve personally seen them work this way. Any time I use hashtags on Google Plus, I see more people outside of my extended circles like and comment on my content: Google Plus hashtagsTipUnlike Twitter and Instagram, “specific” hashtags (e.g., games, events, and locations) don’t seem to work well on Google Plus. Instead, I try to let Google understand what my update is about by using descriptive hashtags (e.g., #marketingtips). Google Plus hashtag search results seem to be ranked by popularity. Moreover, search results are powered by “related” hashtags. Sometimes the result will even miss your initial search term. See full article (link below) for Google Plus hashtag search results image! Cyfe is the only tool I know of that supports searching and archiving Google Plus hashtag results. See full article (link below) for Cyfe Google Plus hashtag search results image.

Pinterest

Pinterest hashtags have been quietly supported for some time. “Supported” means the word after the # is clickable (and only in the description). There are no official rules or limitations on the number of hashtags you can add to a Pinterest post, and Pinterest hashtags seem to support the same set of characters as most other social platforms do. Pinterest hashtags are clickable in the description. Pinterest hashtag support remains limited. If you search Pinterest by a hashtag, search results will include all types of words and phrases from the hashtag. This makes using Pinterest hashtag almost pointless. Pinterest searchTipThe only reasonable way to use Pinterest hashtags is to use them for branding, especially for cross-promotion (to further spread awareness of your event, Twitter chat, etc.).

Tumblr

Tumblr hashtags work similarly to WordPress tags. They will be linked only in the “tags” field. You can’t create an in-text hashtag by simply adding # in front of a word. Unlike WordPress, Tumblr hashtags improve the discoverability of your updates across the whole platform. Here’s a quick example: I am not really active on Tumblr, but I do post random updates from time to time. I treat Tumblr more as a curation tool rather than a social media network, so I’ve never cared about hashtags or if my updates get any visibility, which they didn’t until I used a few hashtags in this post. That day I saw a sudden spike in activity on my pretty abandoned Tumblr blog!Tumblr hashtags [Note: I did nothing special to create the spike. All I did was adding a few hashtags. Seems pretty easy, right?] You can have spaces, apostrophes, commas, dots, and many other symbols in your Tumblr hashtags. There are no limitations as to how many hashtags you can use on Tumblr, but only the first five hashtags you use are searchable. Your update will only make it to the search results if it’s an original one, not a re-blog, so don’t bother adding tags if you re-blog. Tip: Any hashtag search will bring up users who recently used those hashtags for you to follow, which means that hashtags are huge for acquiring followers on Tumblr. For Hashtags search image: “people to follow” see full article (link below)! Tumblr filters hashtag search results by “most popular” by default. You can switch this to “most recent”. Furthermore, Tumblr has a “track your tags” feature which allows anyone to add hashtag search results to their “favorite search”. There are no stats available as to which hashtags are tracked by more people, though.

Flickr

Flickr allows all sorts of symbols to be typed after the #, but seems to only link letters and numbers. While serving the same goal (e.g., organising photos), Flickr tags and hashtags do behave slightly differently. Clicking on a Flickr tag brings you to search/?tags= page, where you can filter by license, search for groups, and more. Clicking on a Flickr hashtag brings you to /explore/ page, which shows related [hash]tags and the photos with the same tags (yes, that’s confusing). These results are sorted by “most recent” by default, although you can switch to “most interesting.” Flickr explore It’s still not quite clear whether hashtags improve visibility on Flickr, or how different they are from tags, which have existed on the platform for ages. The fact that Flickr hashtags were announced and are now proactively supported in the iOS app may indicate that the whole point of a hashtag on Flickr is to make it easier to organize your photos from the iPhone.  

Facebook

Facebook hashtags support the standard set of characters that most popular social platforms support.Facebook hashtags. There are no limitations as to the number of hashtags you can add to a Facebook update. Facebook hashtag search is somewhat weird. Try searching for #california, for example. You’ll likely end up landing on a Facebook page instead of a hashtag search results page. Making hashtag search impossible on Facebook An easier way to generate hashtag search results is to simply add the hashtag after http://ift.tt/1v4E0kW (e.g., http://ift.tt/16Mrj97). You can also bring up hashtag search results by clicking on any hashtag in your Facebook stream. Facebook’s ranking algorithm is complicated. It seems to be a mix of lots of factors, including how closely you are related to the person posting the update, how often you interact with him/her, how popular the actual update is, etc. I don’t use hashtags on Facebook beyond random cross-posting from Instagram. I have also seen quite a few of my friends become irritated when someone uses hashtags, so I guess it’s too early to tell. With Instagram’s help,  however, hashtags may ultimately become widely adopted by Facebook users.

To sum up…

1.Twitter 2.Instagram 3.Google Plus 4.Pinterest 5.Facebook 6.Tumblr 7.Flickr 

Introduced: 1. August 23, 2007 2. January 27, 2011 3. September 25, 2013 4. N/A 5. June 12, 2013 6. August 18, 2009 7. March 17, 2013 

 Supported characters: 1. Letters, numbers and _ 2. Letters, numbers and _ 3. Letters, numbers and _ () 4. no numbers-only hashtags Letters, 5. numbers and _ Letters, 6. numbers and 7. Any Letters and numbers

Limitations: 1. None 2. 30 hashtags per update, max 3. None 4. None 5. None 6. None 7. None 

For more see: https://omhub.wordpress.com/2015/02/16/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickr/ 

If you liked this hashtag post you might also like these hashtag posts:

http://maconsultancycardiff.com/tag/hashtags/

Marketing Advice about Hashtags page posted “By Mike Armstrong”



How Hashtags Work on #Twitter #Instagram #GooglePlus #Pinterest #Facebook #Tumblr and #Flickr



Recent post on Online Marketing Hub:

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr 

by christopherjanb 

Posted by AnnSmarty

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to their community.

The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz.
Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.

This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.

Twitter

Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support letters, numbers and _ (underscore).

There are no hashtag limits (length, number) as long as you keep your message within 140 characters (which is already limiting in itself).

TipWhile Twitter hashtags are reported to increase engagement, the most efficient way to use them is through hosting and participating in Twitter chats. Here’s a detailed tutorial on hosting a Twitter chat.

TipEvent hashtags (conferences, festivals, etc.) also work very well on Twitter. You don’t need to actually be in an event to network with people through the official hashtag. Event organisers usually market the official hashtag very well, which means additional exposure for you if you use it.

Twitter search results are ranked by most popular. You can switch to “All” results, which are filtered by date.

See image for Twitter search results.

Useful Twitter Hashtag Tools:

Hashtagify tracks trending hashtags and shows “related” hashtags for any base terms you provide.
TwChat lets you discover, participate in, and easily host Twitter chats. It’s also a useful tool for monitoring and archiving any hashtag streams.

Instagram

Like Twitter, Instagram hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support numbers and _.

You can add up to 30 hashtags to a single photo. You can even tag your photo after publishing it. Simply list your hashtags in the comments. (Note that you can only do this for your own uploads.)

Instagram hashtags increase your following dramatically, especially if you use hot and trending hashtags.

TipThe best use of hashtags on Instagram is to participate in hashtag games like #tbt and #MondayBlues. Both can make your Instagram posting very consistent (e.g., you have a theme for every day of the week) and increase your following and interactions.) In my experience, people are very willing to click these specific hashtags to see the photos of other participants.

TipLocation-based hashtags also work very well for Instagram. I use both abbreviated and full location names (#la and #losangeles, for instance).

Instagram search results are sorted by “most recent”.

Use Websta to track hot hashtags on Instagram.

Google Plus

The only official rule for Google Plus hashtag character support is “no spaces”. However, you may have trouble using any characters (which are not letters, numbers or underscore) because Google Plus will attempt to drop them from the linked part of the hashtag.

There’s no way to make a hashtag with numbers only (e.g., #2015).

Google Plus has perceived hashtags differently from the very start. Instead of letting users organize and monitor their conversations, Google Plus hashtags allow for greater exploration of the platform, by Google and users.

This explains why Google Plus updates are auto-hashtagged, meaning that they are added automatically by Google when the topic is clearly discerned.

There are no known limits to the number of hashtags you can add to Google Plus posts.

TipGoogle Plus hashtags seem to work great for exposing your updates to a wider range of people. I haven’t found any research to back this up, but I’ve personally seen them work this way. Any time I use hashtags on Google Plus, I see more people outside of my extended circles like and comment on my content:

Google Plus hashtags

TipUnlike Twitter and Instagram, “specific” hashtags (e.g., games, events, and locations) don’t seem to work well on Google Plus. Instead, I try to let Google understand what my update is about by using descriptive hashtags (e.g., #marketingtips).

Google Plus hashtag search results
seem to be ranked by popularity. Moreover, search results are powered by “related” hashtags. Sometimes the result will even miss your initial search term.

See full article (link below) for Google Plus hashtag search results image!

Cyfe is the only tool I know of that supports searching and archiving Google Plus hashtag results.

See full article (link below) for Cyfe Google Plus hashtag search results image.

Pinterest

Pinterest hashtags have been quietly supported for some time. “Supported” means the word after the # is clickable (and only in the description).

There are no official rules or limitations on the number of hashtags you can add to a Pinterest post, and Pinterest hashtags seem to support the same set of characters as most other social platforms do.

Pinterest hashtags are clickable in the description.

Pinterest hashtag support remains limited. If you search Pinterest by a hashtag, search results will include all types of words and phrases from the hashtag. This makes using Pinterest hashtag almost pointless.

Pinterest search

TipThe only reasonable way to use Pinterest hashtags is to use them for branding, especially for cross-promotion (to further spread awareness of your event, Twitter chat, etc.).

Tumblr

Tumblr hashtags work similarly to WordPress tags. They will be linked only in the “tags” field. You can’t create an in-text hashtag by simply adding # in front of a word.

Unlike WordPress, Tumblr hashtags improve the discoverability of your updates across the whole platform.

Here’s a quick example: I am not really active on Tumblr, but I do post random updates from time to time.

I treat Tumblr more as a curation tool rather than a social media network, so I’ve never cared about hashtags or if my updates get any visibility, which they didn’t until I used a few hashtags in this post. That day I saw a sudden spike in activity on my pretty abandoned Tumblr blog!

Tumblr hashtags

[Note: I did nothing special to create the spike. All I did was adding a few hashtags. Seems pretty easy, right?]

You can have spaces, apostrophes, commas, dots, and many other symbols in your Tumblr hashtags.

There are no limitations as to how many hashtags you can use on Tumblr, but only the first five hashtags you use are searchable. Your update will only make it to the search results if it’s an original one, not a re-blog, so don’t bother adding tags if you re-blog.

Tip: Any hashtag search will bring up users who recently used those hashtags for you to follow, which means that hashtags are huge for acquiring followers on Tumblr.

For Hashtags search image: “people to follow” see full article (link below)!

Tumblr filters hashtag search results by “most popular” by default. You can switch this to “most recent”.

Furthermore, Tumblr has a “track your tags” feature which allows anyone to add hashtag search results to their “favorite search”. There are no stats available as to which hashtags are tracked by more people, though.

Flickr

Flickr allows all sorts of symbols to be typed after the #, but
seems to only link letters and numbers. While serving the same goal (e.g., organising photos), Flickr tags and hashtags do behave slightly differently.

Clicking on a Flickr tag brings you to search/?tags= page, where you can filter by license, search for groups, and more.

Clicking on a Flickr hashtag brings you to /explore/ page, which shows related [hash]tags and the photos with the same tags (yes, that’s confusing). These results are sorted by “most recent” by default, although you can switch to “most interesting.”
Flickr explore

It’s still not quite clear whether hashtags improve visibility on Flickr, or how different they are from tags, which have existed on the platform for ages. The fact that Flickr hashtags were announced and are now proactively supported in the iOS app may indicate that the whole point of a hashtag on Flickr is to make it easier to organize your photos from the iPhone.

Facebook

Facebook hashtags support the standard set of characters that most popular social platforms support.

Facebook hashtags.

There are no limitations as to the number of hashtags you can add to a Facebook update.

Facebook hashtag search is somewhat weird. Try searching for #california, for example. You’ll likely end up landing on a Facebook page instead of a hashtag search results page.

Making hashtag search impossible on Facebook

An easier way to generate hashtag search results is to simply add the hashtag after http://ift.tt/1v4E0kW (e.g., http://ift.tt/16Mrj97).

You can also bring up hashtag search results by clicking on any hashtag in your Facebook stream. Facebook’s ranking algorithm is complicated. It seems to be a mix of lots of factors, including how closely you are related to the person posting the update, how often you interact with him/her, how popular the actual update is, etc.

I don’t use hashtags on Facebook beyond random cross-posting from Instagram. I have also seen quite a few of my friends become irritated when someone uses hashtags, so I guess it’s too early to tell. With Instagram’s help, however, hashtags may ultimately become widely adopted by Facebook users.

To sum up…

1.Twitter
2.Instagram
3.Google Plus
4.Pinterest
5.Facebook
6.Tumblr
7.Flickr 

Introduced:

1. August 23, 2007
2. January 27, 2011
3. September 25, 2013
4. N/A
5. June 12, 2013
6. August 18, 2009
7. March 17, 2013 

 Supported characters: 1. Letters, numbers and _
2. Letters, numbers and _
3. Letters, numbers and _ () 4. no numbers-only hashtags
Letters, 5. numbers and _
Letters, 6. numbers and 7. Any Letters and numbers

Limitations: 1. None
2. 30 hashtags per update, max
3. None
4. None
5. None
6. None
7. None 

For more see: https://omhub.wordpress.com/2015/02/16/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickr/ 

Hashtag page posted “By Mike Armstrong”

Link to great article about the use of the Hashtag in Social Media

Please find a link to a great article about the use of the Hashtag in Social Media:

http://blog.bufferapp.com/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many

The Link to great article about the use of the Hashtag in Social Media page was posted “By Mike Armstrong”

Some Welsh Business Hashtags to help your tweets go further…

If you are using Twitter in Wales & South Wales for Business Marketing then you can use some of these hashtags:

Some Geographical Hashtags:

#Wales
#SouthWales | #WestWales | #NorthWales | #MidWales | #WestWales

#Cardiff | #Newport | #Gwent | #Vale | #Penarth | #RCT | #NPT | #Neath | #Swansea | #Bridgend | #Pontypridd | #Chepstow | #Caerphilly etc.

Some Business Hashtags:

#Business | #Shopping | #Online | #Marketing | #SocialMedia | #CardiffBiz | #WelshBiz | #NewportBiz | #SwanseaBiz | #CardiffEvents | #WelshEvents | #Charity | #CharityFundraising | #Restaurant | #Weddings |

* If you liked this Hashtag Post you might also like this other hashtag post or this Twitter Tip:

5 Expert Tips regarding the Hashtag:

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Twitter Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The Some Welsh Business Hashtags to help your tweets go further page was posted “By Mike Armstrong”

5 Expert #Marketing Tips using the #Hashtag

New post on Online Marketing Hub

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags
by christopherjanb

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.

Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!

But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.

Facebook was a slow adopter
It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. But now this little symbol connects conversations on Twitter, Tumblr, Facebook, Instagram, Pinterest, Flickr, YouTube, and Google+.

Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences:

The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. For example, if you want to share your picture of riding a bicycle in CP, New Delhi, you can share this picture using the hashtag and adding a little description like this:

“#Me on my #bicycle in #CP, New Delhi”

Using hashtags in front of words for explaining the picture helps in drawing the attention of the audiences towards you and your bicycle.

Important tactics for using hashtags in content
Using hashtags efficiently in social media content is a bit confusing for many social media marketers. You need to know the important tactics required for using these little symbols successfully.

Hashtags offer a vital link between digital marketing and communication.

Therefore, if you are aware of the strategies required for successfully using hashtags in your social media content, you can establish long term relationships with your target audience. This long term approach will eventually bring remarkable outcomes.

Here are 5 expert tips for marketing with hashtags.

1. Categorize your brand’s messages using hashtags

Hashtags have launched a new way of defining and categorizing topics of conversation over social media sites so that the audience can track down the posts related to an event or a group they were interested in. Hence, they are ideal for classifying the content, whether the posts are related to an imminent conference of your business or the products or services offered by your company.

When you upload the social media content, you can use the hashtags for describing its purpose and for adding value to what it is going to offer to the audience. Delineating posts using the hashtags help in promoting your business brand content.

Here is an example of Dairy Queen, which has labeled its Tumblr page posts using tags like #DairyQueens and #LoveMyDQ and it has also used the hashtags with its menu item flavors such as #chocolate, #Pumpkinpie, and #Cake for defining its branding pictures, animated graphics, videos in a better way. It will help its consumers find their social media content easily.

2. Expand your content reach

Hashtag not only helps in categorizing and describing your social media content, but it also helps in expanding the reach of your brand on a wider spectrum. By employing popular hashtags, which are commonly searched by the audience, you will significantly improve the visibility and sharing of your content.

Here is an example of Burt’s Bee, which has successfully attracted the attention of its audience to its latest #6SecondClassics branded videos by tweeting the clips with specific hashtags related to this campaign.

The popular hashtag used by this brand is #classic, which has helped Burt’s bee in expanding their reach among their audience.

Another example is Ford Fiesta, which has implemented the same strategy on Instagram. It has successfully complemented #FiestaMovement tag used for its cross country pictures of Ford Fiesta with famous hashtags like #Florida, #travel, and #malibu.

3. Start a topic trend with hashtags

While most of the popular hashtags used by you in your social media content help in increasing its visibility among the audience, they can also give you an opportunity to display your brand’s creativity. You can use the popular hashtags for defining your brand’s pictures over social media sites. One such example is Ben & Jerry, who have wisely adopted the “SharkWeek” hashtags of Discovery Channel in an attempt to capitalize the attention of the audience created by this weeklong TV program. Famous hashtags such as #SharkAfterDar, #Megalodon, and # SharkWeek were used for attracting the attention towards the shark themed posts of Ben & Jerry.

You can see that one of its branded picture feature a bucket full of Phish Food ice cream next to a fishing pole.

You can also invent the hashtags to promote your brand in a conventional way as this strategy has been successful for brands like MTV, which has modified the tag, #FollowMeMTV as #FollowMeFriday. It is a Twitter custom feature that allows other users to follow on the site.

4. Use the hashtags sparingly and wisely

It might sound counterintuitive, but it is important to use the hashtags sparingly and wisely to ensure good conversation settlement with your target audience. If you use too many hashtags in a single social media content post, your message will read like spam, which might deviate the social media content readers. There are different theories available over the internet related to the use of hashtags in a post, but it is considered safe to use one to three hashtags in a single post.

5. Choose simple hashtags

While choosing a hashtag for your social media content, it is important to ensure that your hashtags are easy to remember. Hashtags should be short and easy to spell or pronounce. It must exhibit the brief idea about the key topic of conversation.

While choosing your hashtag, you must consider your objectives, which is having your target audience come together for the conversation and also to ensure that it is easy to understand and remember.

Dancing with the Stars, is a perfect example, as it has used a short and simple hashtag, #DWTS for organizing people’s conversations about their show and engage with their consumers.

When you employ hashtags in your social media strategy, the solution is to ensure you are utilizing the right hashtags at the right place to make sure you are reaching your target audience in an optimistic way. If you will follow these five steps wisely while executing hashtag strategy in your social media content, you’ll be able to select a hashtag that is not only outstanding and unique, but will eventually help in keeping your audience intact during the conversations.

Keep in mind that it is acceptable to use universal hashtags such as #marketing or #webinars, but it is difficult to make those successful when demanding to have an exceptional conversation. Use various hashtags if the topic is right, but do not include extra hashtags.

Using hashtags could be fruitless for the brands if done inaccurately. So, how your brand can utilize the power of hashtags depends on how effectively you have created hashtags while adhering with the five key social media content strategy discussed above. There are continuously increasing number of brands realizing the real value of using hashtags but getting creative while choosing hashtags for your brand will surely yield better results.

Author Bio: Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media. He can be reached at Google Plus

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The post Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags appeared first on Jeffbullas’s Blog.

For more on the article including all images see:
http://omhub.wordpress.com/2014/10/22/confused-by-hashtags-5-expert-tips-for-marketing-with-hashtags/

*If you like these hashtag marketing tips, you might also like this other Hashtag post or the Twitter Tip:

Some popular Welsh Business Hashtags:

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The 5 Expert Marketing Tips using the Hashtag page was posted “By Mike Armstrong”

IMG_0153-0.JPG

Some Popular Welsh Business Hashtags

If you are using Twitter in Wales & South Wales for Business Marketing then you can use some of these hashtags:

Some Geographical Hashtags:

#Wales
#SouthWales | #WestWales | #NorthWales | #MidWales | #WestWales

#Cardiff | #Newport | #Gwent | #Vale | #Penarth | #RCT | #NPT | #Neath | #Swansea | #Bridgend | #Pontypridd | #Chepstow | #Caerphilly etc.

Some Business Hashtags:

#Business | #Shopping | #Online | #Marketing | #SocialMedia | #CardiffBiz | #WelshBiz | #NewportBiz | #SwanseaBiz | #CardiffEvents | #WelshEvents | #Charity | #CharityFundraising | #Restaurant | #Weddings |

* If you liked this Hashtag Post you might also like this other hashtag post or this Twitter Tip:

5 Expert Tips regarding the Hashtag:

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Twitter Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The Some Popular Welsh Business Hashtags page was posted “By Mike Armstrong”

5 Expert Marketing Tips using the Hashtag

New post on Online Marketing Hub

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags
by christopherjanb

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.

Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!

But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.

Facebook was a slow adopter
It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. But now this little symbol connects conversations on Twitter, Tumblr, Facebook, Instagram, Pinterest, Flickr, YouTube, and Google+.

Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences:

The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. For example, if you want to share your picture of riding a bicycle in CP, New Delhi, you can share this picture using the hashtag and adding a little description like this:

“#Me on my #bicycle in #CP, New Delhi”

Using hashtags in front of words for explaining the picture helps in drawing the attention of the audiences towards you and your bicycle.

Important tactics for using hashtags in content
Using hashtags efficiently in social media content is a bit confusing for many social media marketers. You need to know the important tactics required for using these little symbols successfully.

Hashtags offer a vital link between digital marketing and communication.

Therefore, if you are aware of the strategies required for successfully using hashtags in your social media content, you can establish long term relationships with your target audience. This long term approach will eventually bring remarkable outcomes.

Here are 5 expert tips for marketing with hashtags.

1. Categorize your brand’s messages using hashtags

Hashtags have launched a new way of defining and categorizing topics of conversation over social media sites so that the audience can track down the posts related to an event or a group they were interested in. Hence, they are ideal for classifying the content, whether the posts are related to an imminent conference of your business or the products or services offered by your company.

When you upload the social media content, you can use the hashtags for describing its purpose and for adding value to what it is going to offer to the audience. Delineating posts using the hashtags help in promoting your business brand content.

Here is an example of Dairy Queen, which has labeled its Tumblr page posts using tags like #DairyQueens and #LoveMyDQ and it has also used the hashtags with its menu item flavors such as #chocolate, #Pumpkinpie, and #Cake for defining its branding pictures, animated graphics, videos in a better way. It will help its consumers find their social media content easily.

2. Expand your content reach

Hashtag not only helps in categorizing and describing your social media content, but it also helps in expanding the reach of your brand on a wider spectrum. By employing popular hashtags, which are commonly searched by the audience, you will significantly improve the visibility and sharing of your content.

Here is an example of Burt’s Bee, which has successfully attracted the attention of its audience to its latest #6SecondClassics branded videos by tweeting the clips with specific hashtags related to this campaign.

The popular hashtag used by this brand is #classic, which has helped Burt’s bee in expanding their reach among their audience.

Another example is Ford Fiesta, which has implemented the same strategy on Instagram. It has successfully complemented #FiestaMovement tag used for its cross country pictures of Ford Fiesta with famous hashtags like #Florida, #travel, and #malibu.

3. Start a topic trend with hashtags

While most of the popular hashtags used by you in your social media content help in increasing its visibility among the audience, they can also give you an opportunity to display your brand’s creativity. You can use the popular hashtags for defining your brand’s pictures over social media sites. One such example is Ben & Jerry, who have wisely adopted the “SharkWeek” hashtags of Discovery Channel in an attempt to capitalize the attention of the audience created by this weeklong TV program. Famous hashtags such as #SharkAfterDar, #Megalodon, and # SharkWeek were used for attracting the attention towards the shark themed posts of Ben & Jerry.

You can see that one of its branded picture feature a bucket full of Phish Food ice cream next to a fishing pole.

You can also invent the hashtags to promote your brand in a conventional way as this strategy has been successful for brands like MTV, which has modified the tag, #FollowMeMTV as #FollowMeFriday. It is a Twitter custom feature that allows other users to follow on the site.

4. Use the hashtags sparingly and wisely

It might sound counterintuitive, but it is important to use the hashtags sparingly and wisely to ensure good conversation settlement with your target audience. If you use too many hashtags in a single social media content post, your message will read like spam, which might deviate the social media content readers. There are different theories available over the internet related to the use of hashtags in a post, but it is considered safe to use one to three hashtags in a single post.

5. Choose simple hashtags

While choosing a hashtag for your social media content, it is important to ensure that your hashtags are easy to remember. Hashtags should be short and easy to spell or pronounce. It must exhibit the brief idea about the key topic of conversation.

While choosing your hashtag, you must consider your objectives, which is having your target audience come together for the conversation and also to ensure that it is easy to understand and remember.

Dancing with the Stars, is a perfect example, as it has used a short and simple hashtag, #DWTS for organizing people’s conversations about their show and engage with their consumers.

When you employ hashtags in your social media strategy, the solution is to ensure you are utilizing the right hashtags at the right place to make sure you are reaching your target audience in an optimistic way. If you will follow these five steps wisely while executing hashtag strategy in your social media content, you’ll be able to select a hashtag that is not only outstanding and unique, but will eventually help in keeping your audience intact during the conversations.

Keep in mind that it is acceptable to use universal hashtags such as #marketing or #webinars, but it is difficult to make those successful when demanding to have an exceptional conversation. Use various hashtags if the topic is right, but do not include extra hashtags.

Using hashtags could be fruitless for the brands if done inaccurately. So, how your brand can utilize the power of hashtags depends on how effectively you have created hashtags while adhering with the five key social media content strategy discussed above. There are continuously increasing number of brands realizing the real value of using hashtags but getting creative while choosing hashtags for your brand will surely yield better results.

Author Bio: Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media. He can be reached at Google Plus

Want to start your blog today? It’s easier than you think!
Want to start a WordPress blog in 5 minutes? The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.49 a month, Bluehost can help you set up and host your website/blog quickly and easily. Because JeffBullas.com is a Bluehost affiliate partner, my readers can visit this page to receive the discount off the normal monthly price and a free domain name.

The post Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags appeared first on Jeffbullas’s Blog.

For more on the article including all images see:
http://omhub.wordpress.com/2014/10/22/confused-by-hashtags-5-expert-tips-for-marketing-with-hashtags/

*If you like these hashtag marketing tips, you might also like this other Hashtag post or the Twitter Tip:

Some popular Welsh Business Hashtags:

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The 5 Expert Marketing Tips using the Hashtag page was posted “By Mike Armstrong”

IMG_0153-0.JPG

Some Popular Welsh Business Hashtags

If you are using Twitter in Wales & South Wales for Business Marketing then you can use some of these hashtags:

Some Geographical Hashtags:

#Wales
#SouthWales | #WestWales | #NorthWales | #MidWales | #WestWales

#Cardiff | #Newport | #Gwent | #Vale | #Penarth | #RCT | #NPT | #Neath | #Swansea | #Bridgend | #Pontypridd | #Chepstow | #Caerphilly etc.

Some Business Hashtags:

#Business | #Shopping | #Online | #Marketing | #SocialMedia | #CardiffBiz | #WelshBiz | #NewportBiz | #SwanseaBiz | #CardiffEvents | #WelshEvents | #Charity | #CharityFundraising | #Restaurant | #Weddings |

* If you liked this Hashtag Post you might also like this hashtag post or this Twitter Tip:

5 Expert Tips regarding the Hashtag:

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Twitter Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The Some Popular Welsh Business Hashtags page was posted “By Mike Armstrong”

5 Expert Tips regarding the Hashtag!

New post on Online Marketing Hub

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags
by christopherjanb

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.

Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!

But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.

Facebook was a slow adopter
It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. But now this little symbol connects conversations on Twitter, Tumblr, Facebook, Instagram, Pinterest, Flickr, YouTube, and Google+.

Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences:

The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. For example, if you want to share your picture of riding a bicycle in CP, New Delhi, you can share this picture using the hashtag and adding a little description like this:

“#Me on my #bicycle in #CP, New Delhi”

Using hashtags in front of words for explaining the picture helps in drawing the attention of the audiences towards you and your bicycle.

Important tactics for using hashtags in content
Using hashtags efficiently in social media content is a bit confusing for many social media marketers. You need to know the important tactics required for using these little symbols successfully.

Hashtags offer a vital link between digital marketing and communication.

Therefore, if you are aware of the strategies required for successfully using hashtags in your social media content, you can establish long term relationships with your target audience. This long term approach will eventually bring remarkable outcomes.

Here are 5 expert tips for marketing with hashtags.

1. Categorize your brand’s messages using hashtags

Hashtags have launched a new way of defining and categorizing topics of conversation over social media sites so that the audience can track down the posts related to an event or a group they were interested in. Hence, they are ideal for classifying the content, whether the posts are related to an imminent conference of your business or the products or services offered by your company.

When you upload the social media content, you can use the hashtags for describing its purpose and for adding value to what it is going to offer to the audience. Delineating posts using the hashtags help in promoting your business brand content.

Here is an example of Dairy Queen, which has labeled its Tumblr page posts using tags like #DairyQueens and #LoveMyDQ and it has also used the hashtags with its menu item flavors such as #chocolate, #Pumpkinpie, and #Cake for defining its branding pictures, animated graphics, videos in a better way. It will help its consumers find their social media content easily.

2. Expand your content reach

Hashtag not only helps in categorizing and describing your social media content, but it also helps in expanding the reach of your brand on a wider spectrum. By employing popular hashtags, which are commonly searched by the audience, you will significantly improve the visibility and sharing of your content.

Here is an example of Burt’s Bee, which has successfully attracted the attention of its audience to its latest #6SecondClassics branded videos by tweeting the clips with specific hashtags related to this campaign.

The popular hashtag used by this brand is #classic, which has helped Burt’s bee in expanding their reach among their audience.

Another example is Ford Fiesta, which has implemented the same strategy on Instagram. It has successfully complemented #FiestaMovement tag used for its cross country pictures of Ford Fiesta with famous hashtags like #Florida, #travel, and #malibu.

3. Start a topic trend with hashtags

While most of the popular hashtags used by you in your social media content help in increasing its visibility among the audience, they can also give you an opportunity to display your brand’s creativity. You can use the popular hashtags for defining your brand’s pictures over social media sites. One such example is Ben & Jerry, who have wisely adopted the “SharkWeek” hashtags of Discovery Channel in an attempt to capitalize the attention of the audience created by this weeklong TV program. Famous hashtags such as #SharkAfterDar, #Megalodon, and # SharkWeek were used for attracting the attention towards the shark themed posts of Ben & Jerry.

You can see that one of its branded picture feature a bucket full of Phish Food ice cream next to a fishing pole.

You can also invent the hashtags to promote your brand in a conventional way as this strategy has been successful for brands like MTV, which has modified the tag, #FollowMeMTV as #FollowMeFriday. It is a Twitter custom feature that allows other users to follow on the site.

4. Use the hashtags sparingly and wisely

It might sound counterintuitive, but it is important to use the hashtags sparingly and wisely to ensure good conversation settlement with your target audience. If you use too many hashtags in a single social media content post, your message will read like spam, which might deviate the social media content readers. There are different theories available over the internet related to the use of hashtags in a post, but it is considered safe to use one to three hashtags in a single post.

5. Choose simple hashtags

While choosing a hashtag for your social media content, it is important to ensure that your hashtags are easy to remember. Hashtags should be short and easy to spell or pronounce. It must exhibit the brief idea about the key topic of conversation.

While choosing your hashtag, you must consider your objectives, which is having your target audience come together for the conversation and also to ensure that it is easy to understand and remember.

Dancing with the Stars, is a perfect example, as it has used a short and simple hashtag, #DWTS for organizing people’s conversations about their show and engage with their consumers.

When you employ hashtags in your social media strategy, the solution is to ensure you are utilizing the right hashtags at the right place to make sure you are reaching your target audience in an optimistic way. If you will follow these five steps wisely while executing hashtag strategy in your social media content, you’ll be able to select a hashtag that is not only outstanding and unique, but will eventually help in keeping your audience intact during the conversations.

Keep in mind that it is acceptable to use universal hashtags such as #marketing or #webinars, but it is difficult to make those successful when demanding to have an exceptional conversation. Use various hashtags if the topic is right, but do not include extra hashtags.

Using hashtags could be fruitless for the brands if done inaccurately. So, how your brand can utilize the power of hashtags depends on how effectively you have created hashtags while adhering with the five key social media content strategy discussed above. There are continuously increasing number of brands realizing the real value of using hashtags but getting creative while choosing hashtags for your brand will surely yield better results.

Author Bio: Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media. He can be reached at Google Plus

Want to start your blog today? It’s easier than you think!
Want to start a WordPress blog in 5 minutes? The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.49 a month, Bluehost can help you set up and host your website/blog quickly and easily. Because JeffBullas.com is a Bluehost affiliate partner, my readers can visit this page to receive the discount off the normal monthly price and a free domain name.

The post Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags appeared first on Jeffbullas’s Blog.

For more on the article including all images see:
http://omhub.wordpress.com/2014/10/22/confused-by-hashtags-5-expert-tips-for-marketing-with-hashtags/

*If you like these hashtag marketing tips, you might also like this Hashtag post or Twitter Marketing Tip:

Some popular Welsh Business Hashtags:

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The 5 Expert Tips regarding the Hashtag page was posted “By Mike Armstrong”