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What Most Smart Marketers Miss About Google+
If you, like many other marketers, think of Google+ as just another social media network in the Facebook and LinkedIn model, you probably believe that it lacks powerful social interaction you’d expect.
Yet at the heart of the question is the fact that Google+ isn’t about social media.
As a marketer, Google+ is worthy of your time. At a minimum it should be part of a multi-platform social media strategy.
It’s real power comes from its ability to integrate and transform the diverse Google elements into a social platform. Google+ is Google’s connective tissue that transforms your content and communications into a social media driver.
Google+ isn’t dead. According to Shareaholic, the social platform increased its share of traffic modestly, especially when compared to Facebook and Pinterest, over the past year.
For a better understanding of Google+, look at these 5 datapoints collected by We Are Social.
32% Google+ registrants actively use the social network monthly.
Unlike many social media platforms, Google+ is 62% male and 38% female. Since women tend to be more active on social media, this data point reveals that Google+ has room to grow and evolve.
25 to 34 year olds are the most active Google+ demographic, showing that this platform reaches a more social media savvy audience.
68% of users upload images weekly. Specifically, they upload 1.5+ billion images and gifs.
42% interact with brands on the platform. 70% of top 100 Interbrands use Google+.
Google+ Tactics: 1 Way To Maximize Your Reach
Here’s a great Google+ tactics to leverage the platform as a content and communications tool.
1. Google+ Tactic: Literally give your business a human face.
It’s a claim other social media networks can’t make.
Google Hangouts provide for video conferencing with up to 10 people to make connections. Hangouts make business social and experiential in a very personal way.
Social media maven B.L. Ochman raves, “Hangouts are arguably the best video conferencing platform ever created, and they’re free!”
Take heed, Ochman warns, ”There’s a learning curve, and it’s rather steep, but it’ll be worth the time you spend to learn the platform.” (For more insights, check out Ochman’s post on the top 10 reasons you can (should) use Hangouts in your digital strategy).
Peg Fitzpatrick echoes this sentiment, “Google+ Hangouts are gold – connect with people in a way that you can’t do on any other social media platform.”
But that’s not all.
Like the Swiss Army knife of social media, you can transform your Hangout On Air into a YouTube video, thereby converting a conversation into actionable, shareable content that can reach a much wider audience.
With this approach, your Google+ hangout content hits the Marcus Sheridan bullseye “they ask you answer”.
Further, by using Hangouts On Air you can empower your employees who don’t have the time to create content and/or don’t trust their writing skills to transform their ideas into quality content.
The Google+ Info & Tip page is posted “By Mike Armstrong”