Tag Archives: Facebook Marketing

How to Stop Wasting Time on Facebook!

New post on Online Marketing Hub

How to Stop Wasting Time on Facebook
by christopherjanb

I think I have a problem.

I spend too much time on Facebook. I find myself constantly opening a new tab and the first letter I would hit would be “F”. Does that sound familiar to you?

While that may sound okay, it’s not. I was killing tons of productive time that I could have spent getting work done.

Today, I am happy to share the secret of saving time on Facebook.

I’m sure I’m not the only one who’d want to get more results from Facebook and spend less time there.

According to a study by Vertical Response, the following stats are a very insightful.

One third of CEOs and business owners want to spend less time on social media.
90% of those are on Facebook
15% of these people log into Facebook several times a day.

You can imagine how tough it is to run a business and maintaining an active Facebook presence. How can all of us follow the 80/20 rule and still achieve remarkable results on giant platforms like Facebook?

In order to do that, we have to understand where we’re spending too much time. Based on the insights provided by Vertical Response, the top three ways people were wasting their time on were:

Finding & posting content
Learning and educating themselves
Analyzing efforts

Here are my 4 top tips on how to stop wasting time on Facebook.

1. Get rid of distractions
There are two ways you can avoid distractions.

Less Extreme: Log out
Logging out is not a very extreme method and is quite easy to do. However, it doesn’t solve the issue completely because you won’t be able to get all your work done if you need to use Facebook.

The problem with this method is you won’t be able to get any work on Facebook done.

Pretty Extreme: Delete newsfeed
The pretty extreme method is the method that I chose for myself, which was to delete my newsfeed. I use newfeed eradicator.

That way I could focus on getting work done like finding content and educating yourself (using lists, bookmarks, etc). Since only my newsfeed disappears, I can still manage my Facebook page presence and respond to people easily.

2. Schedule content in advance
If you want to save more time, you have to schedule in advance. Facebook has a great built in feature that allow business owners to easily schedule their posts.

That way you can plan ahead to make more time in your week.

You can easily do this in one sitting and actually schedule a week worth of content. Use the spare time you have saved to focus more on responding to customers or educating yourself.

This keeps you focused and you won’t miss a day without posting any content.

3. Get the right tools
I was just speaking to a business owner the other day, not only is he managing his company, he is managing his company presence on Facebook too. He told me it was tough to find the right balance. Tools can help because they help the hard work for you. Take Post Planner for example. Besides helping you schedule content, some of its features include:

Status ideas: Over 13,000+ status to chose from.
Viral photo: Easily find the most viral photos from any pages to share.
Trending Content: Search the hottest topics by key terms.
Post Planner is built to help find and schedule content within a few clicks so you won’t need to worry about your content for weeks.

Scott Ayers singlehandedly finds and adds over 2-3 weeks of content for our Post Planner’s Facebook page in one sitting. Don’t believe me? Take a look at the amount of content that we post daily.

4. Use Facebook features
Facebook do have some great built-in features that you can use to save tons of time without killing productivity. Here are some of my favourite features from them.

a. Lists
Lists allow you to follow pages without worrying about the effects of newsfeed algorithm. This means you go into Facebook and focus on the news that you want to follow. No, your friend’s cute puppies should not be in that list.

b. Facebook’s Save
“Saving” is a new feature from Facebook that allows you to save articles that you find interesting. All you have to do is click save and head over to to your home page to view them later.

c. Favorite
Marking your favorite pages can save you time because you won’t need to constantly check your newsfeed and worrying you’ll miss its posts. When you add a page to your favorites, it will notify you when the pages are updated.

Summing up
So you see, using Facebook can be productive for your business. It’s not a time sucker and you don’t always have to waste your time when you are on Facebook. Using these tips you can easily focus your effort without stressing yourself about it.

What do you do?
How do you save time on Facebook and still maintaining an active presence? Look forward to hearing about your tips and insights in the comments below

Free LinkedIn webinar for business success
A few months back I held a webinar with Alex where he shared the 3-steps to LinkedIn mastery and how he’s used this system to achieve the results mentioned above. The feedback pouring in ever since has been nothing less than incredible.

Unfortunately a lot of people were not able to make it to the webinar due to time zone differences. So we’ve decided to hold another session.

If you want to learn more about how to leverage LinkedIn effectively, Alex and I are running another FREE webinar this week.

The post How to Stop Wasting Time on Facebook appeared first on Jeffbullas’s Blog.

For more on the How to Stop Wasting Time on Facebook Article including images and links please see:

http://omhub.wordpress.com/2014/12/03/how-to-stop-wasting-time-on-facebook/

The How to Stop Wasting Time on Facebook page was posted “By Mike Armstrong”

Increase your #Twitter #LinkedIn & #Facebook audience reach with automated Social Media Management Software tools!

If you have something to promote to your audience of Twitter Followers, Facebook Friends or Business Page Likers or LinkedIn Contacts, such as an event, a new product launch or an offer use an automated social media management software tools like Hootsuite or Buffer to help you reach more of your audience.

You can schedule posts to go out before you get up, at times when your too busy to post, days you are off and times when your a sleep to help you reach more if your audience then you could be manual tweeting and posting alone.

Set up a campaign similar to a TV or radio campaign and get your message across over a sustained period of time depending on what it is that you are promoting.

The “Increase your #Twitter #LinkedIn & #Facebook audience reach with automated social media management software tools” page was posted “By Mike Armstrong”

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Corporate Facebook Marketing Tip

Give access to your Facebook Business Page to many users, get those users to build their personal friend databases up to the 5k maximum level, ensuring each user targets a different group of “friends” than the other users and then get each user to invite their friends to like the Business Facebook Page.

*If you liked this Facebook Marketing Tip, You might also like this Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

This Corporate Facebook Marketing Tip was created & posted “By Mike Armstrong”

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Facebook Marketing Tip

Give access to your Facebook Business Page to many users, get those users to build their personal friend databases up to the 5k maximum level, ensuring each user targets a different group of “friends” than the other users and then get each user to invite their friends to like the Business Facebook Page.

This Facebook Marketing Tip was created & posted “By Mike Armstrong”

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11 Facebook Marketing Tips

New post on Online Marketing Hub

11 Power Tips To Increase Your Facebook Engagement
by christopherjanb

Facebook has over 800 million daily users.

As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building business, and having fun keeping up with friends and family – all in one place!

You visit Facebook before you go to meet, hire, or date someone, so it is pretty safe to assume they are doing the same. Your personal brand is represented in each and every post you make. So how do you put your best authentic self out there for the world to get to know you? How do you engage on the worlds biggest social network to attract ideal clients and build your business?

Here are 11 tips to increase your Facebook engagement,

1. Fill out your “about me” section
I have lost count of how many times I’ve gone to Facebook to find an email or phone number of a “friend” and had to do a web search. Ugh. (Yes, you can send a private message on Facebook, but many people never check that inbox!) SO FILL IT OUT.

Pretend you are a potential customer visiting your profile to find out more about you. Is your contact info filled out? Do you have your current business listed and connected to that business page?

2. Create lists… and USE THEM!
Stop the madness of wading through the epic news feed every time you visit Facebook and laser focus on the people you really want to engage with. Creating lists allows you to filter the Facebook stream. This tip alone will save you HOURS of time every month.

Some suggested list names:

Key Champions
Personal Friends
Family
Clients
Prospects
Colleagues
Competition
Influencers* (details in #7)
Here is the direct resource to create lists: http://ift.tt/1vm8kqN

3. Pay attention to your tone
Just make sure you are not a Pollyanna or Eeyore.

Review your last 11 posts. What is the tone? Do they represent you? Are you only posting about unicorns and rainbows, or complaining about your hard knock life? Too much of either isn’t ideal. Ask yourself – would I want to work with the person represented here? Adjust, as needed.

4. Don’t just preach… be visual.
People want to be inspired to work with you. The most efficient way to do that is to share your personal brand and story VISUALLY.

There are 3 elements to consider:

Sharing Core Values
If adventure is a core value, be sure to post photos of your travels or weekend hikes. If family is, post pics of the soccer game, ballet recitals, game night, etc.

Share Your Passions
Posting photos of things you love to do will definitely attract ideal clients. You’ll become a magnet for those who share your passions and you can infuse them into your business process! Passionate about wine? Your closing gifts become wine you blend during the annual client soiree you host at the local winery your clients own. Get the idea?

Share Your Purpose
If your purpose is to inspire greatness in others, share uplifting quotes. If it’s teaching, share posts to educate others. Love connecting people? Post photos of you connecting friends in real life, or post introductions on their timeline where others can see them.

5. Engage with purpose
Engaging with purpose and being memorable involves connecting and igniting emotion in others. Leave a little “hello” on a friend’s timeline or post an article or quote that reminds you of him/her. Make it a habit to connect, like this, with 3+ people a day. Start doing this for people on your Key Champions list (#2) and then branch out!

6. Check your “OTHER” messages
If someone isn’t friends with you, they may want (or be forced) to send you a direct message. The problem is, these usually end up in your OTHER inbox. Add a reminder to your calendar to check it periodically.

You will find interesting personal notes in there too. On those days you need a good chuckle, or boost, popping in here is always a good option.

7. Follow influencers
Do you have someone you admire, but are not close enough to be “friends”? These could be local leaders, business owners, authors, etc. You can follow their public status’, like their business page, and add them to your “influencer” list. This allows you to keep up to date and engaged, without being directly connected.

8. Create a Facebook group
This is an incredible way to build community and business for yourself and others. My business focuses on women entrepreneurs and brands that serve them, so I created a group for “power women”. There are hundreds in this community who engage. They are encouraged to share their own blog posts, things that inspire, or topics that get them fired up. To get a group rolling, here are some great activities to infuse:

Ask Questions: Not sure what they want to talk about – ask them!
Host and Post Events: whether you are hosting a virtual webinar, Google Hangout, or an in person happy hour – you can use the group to rally attendance.
Encourage Introductions: ask everyone to share who they are, what they are passionate about, their biz, etc. You can spark conversations/connections by sharing details of each member when they join.
9. Progressive power of Facebook engagement
Tap into the progressive power.

Think about how it feels when YOU post an update and wait for the first LIKE. When it happens you feel good. That is amplified when someone makes a COMMENT and it brings joy when someone SHARES your post. So, do that for someone else – every single day.

10. Make your mark
Always add a little extra to delight your world, make people feel special, and leave a mark they won’t easily forget!

Sharing a quote? Take time and make a visual with “your style”. Use an app like Instaquote to create something on the go, or use Canva.com to create your own Facebook quote template. In other words, don’t be boring. If you are going to post something that represents #4, make it memorable.

11. Review. Refine. Repeat.
Now that are posting with purpose, make sure you have a goal in mind. These are the three main post types and the effect of each:

Status Updates = Comments
Links = Click Through (use a service like bit.ly or ow.ly to create a track-able URL)
Photo/Video = Likes & Shares
Now, not every update you post on Facebook needs to be tracked. However, paying attention to engagement on posts related to sharing your values, passions, purpose, and blog will help make your time more impactful. Review what type of posts sparks the most engagement; then do more of those!

In a nutshell
A bit of focus, planning, and sharing your story will fire up your Facebook engagement to another level and help you achieve your goals… all while being authentically you!

Do you have something you do on Facebook to elevate your engagement or accelerate your entrepreneurial goals?

The post 11 Power Tips To Increase Your Facebook Engagement appeared first on Jeffbullas’s Blog.

For more on this article or content marketing in general see:
http://omhub.wordpress.com/2014/10/15/11-power-tips-to-increase-your-facebook-engagement/

*If you like these Facebook Tips you might also like this Twitter Tip & Web Marketing Tip:

Twitter Marketing Tip

Web Marketing Tip

The 11 Facebook Marketing Tips page was posted “By Mike Armstrong”

Why your #B2B #Business should be using #Facebook for #Marketing !!

New post on Online Marketing Hub

B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines
by christopherjanb

It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons.

But behind those companies are people – both on the brand and the buyer side of the B’s in B2B. B’s are people too and those people use Facebook to connect with peers socially. They may not look for product spec sheets for manufacturing hardware on Facebook, but they can get an idea of the people behind the companies they buy from as well as a more personal look at companies outside of nuts and bolts, hardware and software.

Enter our experts in B2B Marketing who use Facebook to do just that. At MarketingProfs B2B Forum last week, Joel Book from Salesforce Marketing Cloud, Katie Keating from IBM and Amanda Maksymiw from Lattice Engines came together for a panel on B2B Marketing and Facebook.

The panel moderator was John Haydon from Inbound Zombie.

First up was Joel Book @JoelBook, Principal, Marketing Insights at Salesforce Marketing Cloud (formerly ExactTarget). Joel talked about his client, Volvo Construction Equipment of North America and how they have been using Facebook for B2B. If you haven’t heard of Volvo CE, they compete with CAT, Deere and other manufacturers of heavy equipment.

Volvo’s multichannel strategy for acquisition, selling and service of customers includes:
Twitter, Facebook, YouTube, Trade Shows, Remarketing Email, Volvo Construction Dealers, volvoce.com, Monthly Email and more. But Facebook has been particularly effective. Said one Volvo executive:

“For Volvo Construction Equipment, Facebook has been the number one social media technology for posting equipment as well as promotions and generating leads”
In Spring of 2013 Volvo CE started using Facebook ads to engage prospects by providing links to content which sent traffic to volvoCE.com. There they could convert to email subscribers. After that, Volvo began targeting existing customers with Facebook ads.

Targeted Facebook Ads were very successful for Volvo CE. Some of the targeting options focused on Facebook users with interests in the kinds of equipment Volvo CE customers buy as well as construction equipment brands that are competitive to Volvo CE.

Volvo partnered with Lego to create a Lego Technic L350F toy targeted towards individuals with specific interests in construction equipment. Promoted on Facebook and elsewhere, this was a big PR success and created brand awareness as well as adding 1,200 names to their prospect email list.

A few tips on Facebook Marketing for B2B companies from Joel:

1. Create a “social profile” of your best customers using a tool like Active Audiences from Salesforce Marketing Cloud, then use that profile to identify and target prospective customers with direct response ads using Facebook Custom Audiences.

2. Use Facebook Custom Audiences to target and attract prospective email subscribers. 68% of B2B brands say email is “core” to their business. And more B2B brands are discovering that Facebook is their top source for attracting new subscribers.

Next up was Katie Keating @ThingsSheSaid and Engagement Strategist at IBM. Katie manages all corporate social media channels for IBM, including Facebook. Her advice for B2B marketers on Facebook:

Visuals are essential. Show things behind the scenes, people, clients, and products. These are all important for driving engagement.

Think like a B2C – How do people experience your brand if they can’t touch it? For IBM it’s through their employees. IBM is spending effort on empowering employees to be brand advocates on social networks.

Try new tactics – IBM has tried things like Facebook chats and influencer research. They actually created a tool to mine influencers in India and engaged with them. This was all organic.

Let your audience “exhale” with content that’s just for fun. B2B Facebook content needs to break from products and services. Use Facebook ads to make sure you’re reaching target audiences.

On IBM’s Facebook page, they share the company’s history of innovation and behind the scenes content. Facebook post performance is closely monitored and if a post resonates organically, IBM will support it for further amplification with Facebook ads.

Last up is Amanda Maksymiw @amandamaks Content Marketing Manager at Lattice Engines, which sells predictive analytics to mid market and enterprise companies.

The Lattice Engines product is a new thing, predicting who your next customers will be, so a lot of their content is educational.

Lattice Engines’ goal with Facebook: Humanize the brand to attract and retain talent, drive engagement with Lattice Engines brand, retarget influencers, prospects and customers. Facebook ad targeting is based on interests of buyers and competitors.

Along with posting content on Facebook are offers such as the opportunity to attend a webinar.

The Lattice Engines company Facebook page is very employee focused. They engage with Facebook fans through images, conversations, text and video content.

A few tips form Amanda for B2B Marketers on Facebook:

Create and share a blend of personality and professional content. Post pictures of employees and content efforts.
Post pictures with short text – it leads to higher engagement.
Hone targeting and retargeting skills to grow, engage and convert your audience. Target based on email addresses, (custom audiences) location and interests.
So it sounds like a “human to human” approach beyond the business side of B2B actually has some legs when it comes to social networks like Facebook. Like any effort to connect with business buyers in new ways, it makes sense to experiment. See what is already happening in a B2B context in your industry, amongst competitors and early adopters within your own company. Decide what your goals are and be committed to both understanding the targeting options within Facebook as well as the type of content that will connect with business buyers when the situation is not all business.

Are you using Facebook as part of your B2B marketing mix? What lessons have you learned?

B2B marketing on Facebook?:
http://omhub.wordpress.com/2014/10/13/b2b-marketing-on-facebook-yes-so-say-ibm-volvo-salesforce-lattice-engines/

Why your B2B Business should be using Facebook for marketing page was posted “By Mike Armstrong”

11 Facebook Tips

New post on Online Marketing Hub

11 Power Tips To Increase Your Facebook Engagement
by christopherjanb

Facebook has over 800 million daily users.

As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building business, and having fun keeping up with friends and family – all in one place!

You visit Facebook before you go to meet, hire, or date someone, so it is pretty safe to assume they are doing the same. Your personal brand is represented in each and every post you make. So how do you put your best authentic self out there for the world to get to know you? How do you engage on the worlds biggest social network to attract ideal clients and build your business?

Here are 11 tips to increase your Facebook engagement,

1. Fill out your “about me” section
I have lost count of how many times I’ve gone to Facebook to find an email or phone number of a “friend” and had to do a web search. Ugh. (Yes, you can send a private message on Facebook, but many people never check that inbox!) SO FILL IT OUT.

Pretend you are a potential customer visiting your profile to find out more about you. Is your contact info filled out? Do you have your current business listed and connected to that business page?

2. Create lists… and USE THEM!
Stop the madness of wading through the epic news feed every time you visit Facebook and laser focus on the people you really want to engage with. Creating lists allows you to filter the Facebook stream. This tip alone will save you HOURS of time every month.

Some suggested list names:

Key Champions
Personal Friends
Family
Clients
Prospects
Colleagues
Competition
Influencers* (details in #7)
Here is the direct resource to create lists: http://ift.tt/1vm8kqN

3. Pay attention to your tone
Just make sure you are not a Pollyanna or Eeyore.

Review your last 11 posts. What is the tone? Do they represent you? Are you only posting about unicorns and rainbows, or complaining about your hard knock life? Too much of either isn’t ideal. Ask yourself – would I want to work with the person represented here? Adjust, as needed.

4. Don’t just preach… be visual.
People want to be inspired to work with you. The most efficient way to do that is to share your personal brand and story VISUALLY.

There are 3 elements to consider:

Sharing Core Values
If adventure is a core value, be sure to post photos of your travels or weekend hikes. If family is, post pics of the soccer game, ballet recitals, game night, etc.

Share Your Passions
Posting photos of things you love to do will definitely attract ideal clients. You’ll become a magnet for those who share your passions and you can infuse them into your business process! Passionate about wine? Your closing gifts become wine you blend during the annual client soiree you host at the local winery your clients own. Get the idea?

Share Your Purpose
If your purpose is to inspire greatness in others, share uplifting quotes. If it’s teaching, share posts to educate others. Love connecting people? Post photos of you connecting friends in real life, or post introductions on their timeline where others can see them.

5. Engage with purpose
Engaging with purpose and being memorable involves connecting and igniting emotion in others. Leave a little “hello” on a friend’s timeline or post an article or quote that reminds you of him/her. Make it a habit to connect, like this, with 3+ people a day. Start doing this for people on your Key Champions list (#2) and then branch out!

6. Check your “OTHER” messages
If someone isn’t friends with you, they may want (or be forced) to send you a direct message. The problem is, these usually end up in your OTHER inbox. Add a reminder to your calendar to check it periodically.

You will find interesting personal notes in there too. On those days you need a good chuckle, or boost, popping in here is always a good option.

7. Follow influencers
Do you have someone you admire, but are not close enough to be “friends”? These could be local leaders, business owners, authors, etc. You can follow their public status’, like their business page, and add them to your “influencer” list. This allows you to keep up to date and engaged, without being directly connected.

8. Create a Facebook group
This is an incredible way to build community and business for yourself and others. My business focuses on women entrepreneurs and brands that serve them, so I created a group for “power women”. There are hundreds in this community who engage. They are encouraged to share their own blog posts, things that inspire, or topics that get them fired up. To get a group rolling, here are some great activities to infuse:

Ask Questions: Not sure what they want to talk about – ask them!
Host and Post Events: whether you are hosting a virtual webinar, Google Hangout, or an in person happy hour – you can use the group to rally attendance.
Encourage Introductions: ask everyone to share who they are, what they are passionate about, their biz, etc. You can spark conversations/connections by sharing details of each member when they join.
9. Progressive power of Facebook engagement
Tap into the progressive power.

Think about how it feels when YOU post an update and wait for the first LIKE. When it happens you feel good. That is amplified when someone makes a COMMENT and it brings joy when someone SHARES your post. So, do that for someone else – every single day.

10. Make your mark
Always add a little extra to delight your world, make people feel special, and leave a mark they won’t easily forget!

Sharing a quote? Take time and make a visual with “your style”. Use an app like Instaquote to create something on the go, or use Canva.com to create your own Facebook quote template. In other words, don’t be boring. If you are going to post something that represents #4, make it memorable.

11. Review. Refine. Repeat.
Now that are posting with purpose, make sure you have a goal in mind. These are the three main post types and the effect of each:

Status Updates = Comments
Links = Click Through (use a service like bit.ly or ow.ly to create a track-able URL)
Photo/Video = Likes & Shares
Now, not every update you post on Facebook needs to be tracked. However, paying attention to engagement on posts related to sharing your values, passions, purpose, and blog will help make your time more impactful. Review what type of posts sparks the most engagement; then do more of those!

In a nutshell
A bit of focus, planning, and sharing your story will fire up your Facebook engagement to another level and help you achieve your goals… all while being authentically you!

Do you have something you do on Facebook to elevate your engagement or accelerate your entrepreneurial goals?

The post 11 Power Tips To Increase Your Facebook Engagement appeared first on Jeffbullas’s Blog.

For more on this article or content marketing in general see:
http://omhub.wordpress.com/2014/10/15/11-power-tips-to-increase-your-facebook-engagement/

The 11 Facebook Power Tips page was posted “By Mike Armstrong”

How to double your email list with Facebook in 4 simple steps…

New post on Online Marketing Hub

How to Double Your Email List With Facebook in 4 Simple Steps
by christopherjanb

Facebook has over 30 million businesses with Facebook pages which are both Fortune 500 companies and small businesses trying to reach new customers.

Jeff Bullas has built his email list using Facebook with over 30,000 fans engaging with his content. Running a contest on Facebook has helped him build his email list and reach new audiences. Jeff understands that once he has captured an email address, he can use email marketing to turn his fans into customers.

Heyo contests have been used by self starters like Jeff to capture thousands of emails from Facebook. Small businesses love using Heyo to build their email list and often achieve conversion rates over 50%.

This article will show you how you can easily run a contest on Facebook and double your email list.

Step 1: Pick a Facebook contest builder

There are infinite ways to build your leads on the internet. For Facebook, Heyo is by far the best way to engage your existing fans and reach new audiences. Heyo has been used by over 100,000 small business globally and has been around since 2010. So many companies chose to use Heyo to build their email lists for the following reasons and more:

Customer care team complete with phone and live chat support

Easy to use drag-and-drop contest builder

Never restricted by the number of fans you have or email leads you capture

Email Marketing Integrations to easily build your email list

No contract, no commitments. Upgrade, downgrade or cancel at anytime

If you chose to signup for Heyo with this walkthrough, you’ll get a free 7 day trial and a discounted price of $25/mo for 12 months to run unlimited Facebook contests for a full year. Get started setting up your first Facebook contest with Heyo by signing up for the free trial through this link and following the walkthrough below.

Step 2: Set up your Facebook contest

First, you’ll need to sign up for the Heyo free trial on the right hand side of the page as shown below.

Next you’ll need to select the Facebook contest template you would like to start with. Upon signing up you will be prompted to select a template. Click ‘Run a Social Contest’ and then find Sweepstakes on the right hand sidebar. The Sweepstakes Template Heyo’s highest converting and most popular Facebook contest template.

Click on the Sweepstakes Template in the right hand side bar to preview it. Review the template and click ‘Save & Start Editing’ in the bottom right hand corner to customize the content and connect it to your Email Marketing Service.

Once you’re in edit mode, click the email form in the bottom left to connect it to your Email Marketing Service. If your Email Marketing Service is not listed, the email leads will be stored in a .CSV file available for direct download. Be sure to select an enticing prize and write sticky copy to help your Facebook Contest drive maximum entries.

Step 3: Publishing to your Facebook page

Now that your Facebook contest has been connected to your email list in Heyo, you’re ready to publish it to Facebook to start capturing new leads. To do so, click the ‘Save & Preview’ button in the bottom right hand corner of Heyo. This will bring you to final preview mode where you can see the final version of the contest. Notice that you can publish to 3 places: Facebook, mobile, and web.

Depending on the device your user is on, the Heyo Smart URL will serve up the most appropriate version of the contest. We recommend publishing to all 3 places at once.

Click publish and copy your Heyo Smart URL so you can begin to promote your contest to new and existing audiences.

Step 4: Promote your campaign

Now that your Facebook contest has been published, it’s time you promote it to your audiences to start building your email list. The top four places you should be promoting your campaign are as follows:

Posting a link share post onto your Facebook Page

Promoting your Facebook post or running a Facebook News Feed Ad

Sending an email out to your current list to start generating social activity

Putting up a banner or pop-up on your blog and website

Running a Facebook contest with Heyo will both build your email list and save you two precious resources; time and money. Remember, you’ll want to signup for Heyo with this walkthrough. By doing so, you’ll get a free 7 day trial and a discounted price if you choose to pay after the free trial.

The post How to Double Your Email List With Facebook in 4 Simple Steps appeared first on Jeffbullas’s Blog.

How to double your email list with Facebook in 4 simple steps:
http://omhub.wordpress.com/2014/10/13/how-to-double-your-email-list-with-facebook-in-4-simple-steps/

The How to double your email list with Facebook in 4 simple steps… Page was posted “By Mike Armstrong”