Tag Archives: facebook advertising

Why Facebook’s Ad Buyers Are Not Happy Right Now

Advertisers and media buyers are distressed after Facebook revealed that it had been overestimating the average time users spent watching videos. Facebook’s fb error in reporting the metric was a result of only counting views of three seconds or longer when it calculated its “average duration of video viewed” metric, a Facebook employee explained in…


Here’s How Small Businesses Can Harness Facebook’s Enormous Reach

By now, Facebook fb has established itself as the towering juggernaut in digital advertising. Consider the company’s recent earnings report — amidst a sea of underperforming Silicon Valley contemporaries, Facebook crushed it. Almost exclusively, this was thanks to its ability to monetize users. Meanwhile, the social giant has long been in the business of advertising…