Tag Archives: Digital Advertising

Here’s How Small Businesses Can Harness Facebook’s Enormous Reach

By now, Facebook fb has established itself as the towering juggernaut in digital advertising. Consider the company’s recent earnings report — amidst a sea of underperforming Silicon Valley contemporaries, Facebook crushed it. Almost exclusively, this was thanks to its ability to monetize users. Meanwhile, the social giant has long been in the business of advertising…