Image via Taxi Studio

Bristol creative agency Taxi Studio has unveiled a twisty, colon-shaped typeface as part of new branding for a bowel cancer charity.

Never Too Young, a project group from the Bowel Cancer UK charity, is led by a team of young people diagnosed with the cancer. The initiative aims to raise awareness that the risk of bowel cancer can be present at any age.

The agency worked together with the charity to design a typeface that represents findings and facts of bowel cancer. Dubbed ‘Sophia Display’, which is named after the group’s founder Sophia Sangchi who died in 2019, the font family is a collection of twisted letters that look just like the human colon.

The letters are used to write out catchy phrases such as “trust your gut” and “know your s**t”. The branding’s supporting phrases were developed by agency Reed Words.

The typeface, which is also available in a bold option, is also seen in Never Too Young’s branding. The letters are printed in bright, punchy colors to appeal to the younger masses.

The colon motif was created by Taxi Studio collaborator Tom Lane. “We devised ways to use the colon throughout its brand expression, from being part of the logo itself to a headline to appearing as ratios, times, fractions, and even loo rolls – each designed to help drive awareness of key symptoms to be aware of at every touchpoint,” Taxi Studio explained.

The studio further added that that the typeface aims to “represent the existing younger bowel cancer community” while grabbing the attention of those who are unaware of the problem. The typeface will also be found on Never Too Young’s merchandise, which includes tote bags, t-shirts, and loo rolls.

Know the signs of #bowelcancer

We all know bowel cancer sucks but if more people know the signs that’s more people having a chance at an earlier diagnosis

Let’s get people knowing their bodies & knowing their s**t

Watch the below ⬇️#nevertooyoung #BowelCancerAwarenessMonth pic.twitter.com/uuSx82cUOn

— nevertooyoung (@nevertooyounguk) April 20, 2021

Image via Taxi Studio

Image via Taxi Studio

Image via Taxi Studio

Image via Taxi Studio

Image via Taxi Studio

[via Dezeen, cover image via Taxi Studio] http://www.designtaxi.com/news/413789/This-Twisty-Typeface-Is-Designed-To-Resemble-The-Human-Colon-For-A-Good-Reason/

Image via Yamazen

Japanese equipment firm Yamazen has created an electric fan that is capable of dismantling and folding down when wintertime arrives.

The company designed the High Living Fan after finding out that the average electric fan can be bulky and takes up too much space in tiny Japanese homes. When not in use, the High Living Fan can be taken apart and folded down, shrinking down to a third of its usual size.

The appliance looks like any conventional fan at its upright state, measuring 92 centimeters (36 inches) in height. When it is ready to be stashed away, users can place the shaft, cord, and remote control at the bottom of the base, while the fan blades themselves can be placed placed at the top of the base. The space-saving feature allows the fan to go from 36 inches to 23.5 inches (9.2 inches) in height.

Users will not have to worry about the accumulation of dust on the blades as the front of the fan is covered when stored. Disassembling and putting it together is easy, as well. All it takes is four steps, demonstrated in an accompanying instruction guide.

The fan comes with eight different wind speeds and different functions, including four-step swing, rhythm operation, and a timer, which can all be operated using a remote control.

Priced at 11,880 yen (US$108.96), the fan is available to purchase on Yamasen’s online store and home electronics stores nationwide.

Image via Yamazen

Image via Yamazen

Image via Yamazen

[via SoraNews24, cover image via Yamazen] http://www.designtaxi.com/news/413769/Sleek-Japanese-Electric-Fan-Is-Foldable-To-Be-Stowed-Away-During-Winter/

[Click here to view the video in this article]

Video screenshot via 7-Eleven Japan

There’s a 7-Eleven at almost every corner of Japanese neighborhoods, which means—amid the countless mundane trips made to the convenience store each day—it is bound to have seen its fair share of endearing encounters.

The chain envisions beautiful moments out of normalcy with a compelling animated mini series called Rainbow Finder. Sure, the three short episodes in the project are somewhat advertisements for the store, but their visual and storytelling aspects are on the next level.

That’s because the anime was produced by The Answer Studio, the makers behind international hit animation film Kimi no Na Wa (Your Name) and directed by former Walt Disney Animation Japan animator Hiroshi Kawamata, per Time Out Japan.

The two-minute shorts are linked to a small extent but can be viewed separately.

The first video introduces high school student Nanami, an aspiring photographer following in the footsteps of her late father. She appears to capture meaningful moments in the subsequent episodes.

In the second video, the friendship between classmates Akira and Toru blossoms amid preparations for their exams. Finally, the third episode sees the characters graduating, and a romance ensues.

Of course, 7-Eleven is a connecting theme between the three films, and it makes its presence known either through a setting or by showcasing appetizing foods available at its outlets.

View the episodes below. While there are no English subtitles, the visuals should create enough cues for international viewers to grasp the plot.

[via Time Out Japan, videos and cover image via 7-Eleven Japan] http://www.designtaxi.com/news/413787/7-Eleven-Japan-Debuts-Its-Own-Anime-Mini-Series-Online/

Left: Old logo Right: New logo Image via Magnum

Ice cream brand Magnum has teamed up with design studio Sunhouse to refresh its visual identity. The new look aims to evolve the idea of pleasure as a liberation to be enjoyed by all.

The rebrand was driven by the need to recapture the brand’s distinctiveness and stand out from its competitors. Sunhouse was tasked to strengthen the brand from inside-out, define the strategic brand principles that would inspire Magnum’s brand, and redesign the current packaging to align with the new positioning as a “liberated force of pleasure.”

Magnum’s new liberation expression is guided by these principles to inspire fearlessness, confidence, and sensorial indulgence. The gold and brown M-logo has been flipped to elevate the iconicity. Sunhouse has removed the bling from the wordmark, making the whole look more elegant yet contemporary at the same time. According to the agency, the new M-angle seeks to amplify the brand’s most powerful asset, “the crack-and-cream experience.”

For its packaging, Sunhouse gave a rather bold and fun look to pair with the elegant logo. The packaging sees bright hues including purple and pink hues with lines and borders running across the ice cream boxes, giving off a sense of freedom.

“As the democratization of culture and fashion begins to shift our perception of luxury, Magnum ran the risk of becoming stiff and contained. Our challenge was to set it free by pushing it off its pedestal without losing any of its aspirational allure and desirability,” says Sally Knapton, senior account director at Sunhouse.

Image via Magnum

Image via Magnum

Image via Magnum

[via Creative Bloq, cover image via Magnum] http://www.designtaxi.com/news/413788/Magnum-Refreshes-Visual-Identity-With-Sweet-Elegant-Logo-That-Exudes-Indulgence/

Image via Taco Bell

Taco Bell is teaming up with recycling leader TerraCycle to give its hot sauce packets a second life that does not involve a landfill.

Fans of the chain love its hot sauce, with 8.2 billion sauce packets used in the US each year. Unfortunately, they are currently not recyclable. However, with the new eco-conscious program, the fast-food chain will utilize TerraCycle’s Loop recycling service that converts non-recyclable materials into recycling flexible film packets.

TerraCycle is known for collecting traditionally non-recyclable materials, cleaning them, then melting and remolding them into hard plastic that can be used to make new recycled products. This means that, one day, the used sauce packets will have an exciting future as something new.

“In the food industry today, there is no widely available solution for recycling the flexible film packets that are so commonly used for condiments,” said Liz Matthews, Taco Bell’s global chief food innovation officer. “So, we’re thrilled to leverage the expertise of TerraCycle to recycle our iconic sauce packet packaging in a way that’s as bold and innovative as our menu.”

According to Taco Bell, the ability to recycle sauce packets is essential in achieving its goal of making all consumer-facing packaging recyclable, compostable, or reusable by 2025 in all its restaurants. The pilot launch is slated to take place later this year and its results will determine the most viable solutions moving forward, including potential program expansion.

Taco Bell becomes first in industry to team up with @TerraCycle to recycle hot sauce packets. Read details of the initiative here: https://t.co/nf6uUzBOj4 pic.twitter.com/uVNHc2796D

— Taco Bell News (@TacoBellNews) April 19, 2021

[via HYPEBEAST, cover image via Taco Bell] http://www.designtaxi.com/news/413770/Taco-Bell-Is-Making-Its-Hot-Sauce-Packets-Recyclable-To-Give-Them-A-Second-Life/

[Click here to view the video in this article]

Image via Apple

Apple has unveiled its AirTag at the Spring Loaded event hosted by Tim Cook.

The AirTag will be very familiar to anyone who has used a Tile tracker. You attach one to your keys, your laptop, or anything else you like, and you can then use the Find My App on Apple devices to track it down. You can get the tag to make a noise before getting directed to its location.

The tech company also launched an accompanying commercial to promote the AirTag.

The advertisement opens up with a guy searching for his missing item. He digs into a bowl of coins and checks his jacket pockets, but to no avail. He then pulls out his phone and opens the Find My app, which prompts him to dive into the couch.

He digs through the cushions, which leads him into another world before he finally finds his keys, which happento be attached to the AirTag.

One AirTag will set you back US$29. Pre-orders open on April 23, and shipping is scheduled from April 30.

[via Ad Age, cover image via Apple] http://www.designtaxi.com/news/413783/Apple-Shows-How-Its-New-AirTag-Can-Help-Locate-Keys-In-Whimsical-Promo-Film/

Image via Polaroid

Polaroid has unveiled its newest camera model: the Polaroid Go, also known as the “smallest instant analog camera in the world.”

According to the brand, the new Polaroid Go will come in a white colorway. This pocket-sized camera is the tiniest launch from the company, measuring 4.1 inches long, 3.3 inches wide and 2.4 inches tall.

The new instant camera sports a polycarbonate resin lens with a 34-mm focal length (in 35-mm film terms), an aperture of f/12 and f/52 and has a shutter speed of 1/125 – 30 seconds. There is also a selfie mirror for framing up solo shots, a self-timer for at-a-distance group opportunities, a dynamic flash, and a double-exposure feature for more creative options.

The Polaroid Go also uses its own Go film, which is a scaled-back version of the classic Polaroid square format film.

“We spent years designing the Polaroid Go camera from the inside out,” Oskar Smolokowski, CEO of the brand said in a press release. “The camera’s internal components are arranged like a three-dimensional Tetris, using a careful composition to achieve a simple and effortless exterior and deliver the smallest size instant analog camera possible.”

The Polaroid Go camera is up for pre-order from today for a suggested retail price of US$99.99. The Go film, which has 16 exposures, is priced at US$19.99 for a double pack.

Image via Polaroid

Image via Polaroid

Image via Polaroid

Image via Polaroid

[via PR Newswire, cover image via Polaroid] http://www.designtaxi.com/news/413786/Polaroid-Reveals-The-World-s-Smallest-Analog-Instant-Camera-Polaroid-Go/

[Click here to view the video in this article]

Image via Apple

Apple has announced a slew of hardware products at its Spring Loaded event. These include new iMac all-in-one computers and iPad Pro tablets. The Apple TV 4K gets an upgrade too, and there’s a new iPhone 12 color.

Image via Apple

The revamped iMac computer is perhaps the biggest hardware news here. It now comes fitted with Apple’s M1 chip and is just 11.5 millimeters thin.

Despite that ultra-thin profile, Apple is promising superior performance – up to an 85 percent gain in CPU performance and up to a 200 percent gain in GPU performance compared with the previous 21.5-inch iMac.

Apple has also increased the iMac screen size from 21.5 inches to 24.5 inches. The display boasts a 4,480 x 2,520-pixel resolution, with 500 nits of brightness, True Tone technology, and a P3 wide color gamut.

The new iMac is available from US$1,299 and comes in seven eye-catching colors too: green, yellow, orange, pink, purple, blue, and silver. Preorders will open from April 30, with shipping plans expected in the second half of May.

Image via Apple

The event also saw the new unveiling of the iPad Pro. The new iPad Pro boasts 5G connectivity. The 12.9-inch Pro also includes a Liquid Retina XDR display. Thunderbolt support is also now included, as is the new Center Stage feature that automatically keeps users perfectly framed during video calls. The 12.9-inch model starts at US$1,099, with orders launching on April 30.

Image via Apple

The Apple TV 4K set-top box has been treated to a refresh too. There’s a new chip inside that enables support for HDR and Dolby Vision video at 60 frames per second. There’s a redesigned Siri Remote, as well, with a new directional click pad. Pricing starts at US$179, with preorders opening on April 30 and shipping due in the second half of May.

Other takeaways from the event include the Apple Card, a new Apple Podcasts Subscriptions service, and a new light purple color that has been introduced to the iPhone 12 and iPhone 12 mini ranges.

[via CNBC, cover image via Apple] http://www.designtaxi.com/news/413784/Apple-Gives-The-iMac-A-Modern-Day-Upgrade-Complete-With-Vibrant-Multicolors/

Image via adidas

Adidas has revealed another pair of eco-friendly shoes after unveiling sustainable Stan Smiths made from mushroom leather.

The latest offering to its Ultraboost franchise is the Adidas ‘Made to Be Remade’ Ultraboost. Adidas breaks down how the shoes stand out on their product page, writing, “You wear it out. Return it. And we reuse the materials in something new.”

The ‘Made to Be Remade’ Ultraboost is made out of used materials and is constructed with no dye or glue. It also has a QR code that, when scanned, gives insight on how to get more out of the Made to be Remade service, which will help wearers in the returning process when the kicks are ready to be sent back.

The sneaker features a sock-like fit, the Primeknit material on the uppers, and a responsive Boost midsole cushioning.

Priced at US$180, the Adidas ‘Made to Be Remade’ Ultraboost arrives via adidas.com on April 22 at 11am ET.

Image via adidas

Image via adidas

Image via adidas

Image via adidas

[via Footwear News, cover image via adidas] http://www.designtaxi.com/news/413768/Adidas-Is-Releasing-100-Recyclable-Sneakers-That-Are-Made-To-Be-Remade/

Image via Design Museum

Under the UK’s COVID-19 guidelines, museums and art spaces in London will remain closed to the public till May 17. However, London’s Design Museum, in partnership with Bombay Sapphire, has come up with a creative way to welcome back visitors.

As non-essential retail restrictions lifted on April 12, the Design Museum shop will transform into a pop-up supermarket for customers. Stocked with essential products, these items will be packaged in artworks designed by emerging creatives.

Supermarket will be open for just five days, from April 21 to 25. This installation, the brainchild of artist and designer Camille Walala, will allow visitors to purchase limited-edition pieces of art, which at the same time are essential items on their shopping lists.

According to Wallpaper, 10 emerging artists and designers were specially selected to create the artworks, hailing from various backgrounds and disciplines. The lineup includes Charlotte Edey, Holly Warburton, Isadora Lima, Jess Warby, Joey Yu, Katherine Plumb, Katie Kimmel, Kentaro Okawara, Michaela Yearwood-Dan, and Ruff Mercy.

“It’s also giving a platform to designers who wouldn’t normally get the opportunity to design this sort of quotidian packaging,” Tim Marlow, chief executive of London’s Design Museum, told Wallpaper.

Featured products include toilet rolls by Michaela Yearwood-Dan, tea tins by Katherine Plumb, washing-up detergent by Jessica Warby, bread bags by Charlotte Edey, and limited-edition Bombay Sapphire gin and tonic bottles by Ruff Mercy.

The space will double up as a gallery and supermarket, featuring Walala’s signature polychromatic designs and patterns. The artist, who is known for vibrant works, drew inspiration from 1980s supermarkets and the Memphis design movement for the project.

Each item being sold will be available in a limited-edition run of 1,200 units per item, with prices comparable to regular retail stores. “We wanted the pricing to be accessible because that really underscores the point of this, that creativity is essential and we wanted people to buy pieces of art at everyday prices,” said Natasha Curtin, global vice-president of Bombay Sapphire.

All proceeds from Supermarket, which will be available both in-store and online, will go towards the Design Museum’s new Emerging Designer Access Fund, a scheme that offers free Design Museum tickets to up-and-coming artists and designers.

Find out more about Supermarket here.

Image via Design Museum

Image via Design Museum

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A post shared by Camille Walala🔹🔺▪️⭕️ (@camillewalala)

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[via Wallpaper, images via Design Museum] http://www.designtaxi.com/news/413778/London-s-Design-Museum-Shop-Turns-Into-Supermarket-With-Designer-Canned-Products/

Image via Microsoft

While it’s been out on Android for a while, Xbox Game Pass has finally come to iOS in the form of an invitation-only beta. Also known as Xbox Cloud Gaming or xCloud, iOS users will be able to start or continue their Xbox games without needing a console or computer. Players can even switch between their consoles and iPhones, and vice-versa.

For the uninitiated, the Xbox Game Pass Ultimate is a game streaming service that includes Xbox Game Pass, allowing you access to a large library of Xbox and PC games, and Xbox Live Gold. It also gives you access to Xbox Cloud Gaming, which allows users to play Xbox games on other devices, like smartphones or tablets. Users won’t need an Xbox in order to make use of this service.

The Xbox Game Pass Ultimate retails for US$14.99 a month, with cheaper plans available for users who just want to opt for PC games (US$9.99 a month) or console games (US$9.99). iMore suggests getting the Ultimate deal, as it also comes with Xbox Live Gold, which allows you to play online games and access EA Play. However, prices may change when Xbox Game Pass on iOS isn’t in beta.

As for when it’ll be fully rolled out on iOS, Xbox said, “We are launching as a beta to continue to receive gamers’ feedback and build the features that will provide the best gaming experience.”

All iOS devices that want to run Xbox Game Pass will require iOS 12.0 on later. The app also takes up 98.2MB of space. As per iMore, users will also want to get an external controller, as only a few games currently feature touch controls. Both Xbox and PS4 wireless controllers work with the app, or you could opt for iPhone controllers that turn your phone into a gaming device.

Download the Xbox Game Pass here and access over 100 games available on the app.

Invites to the Xbox Cloud Gaming limited beta on Windows 10 PC and Apple phones and tablets will start to go out tomorrow for @XboxGamePass Ultimate members. Details here: https://t.co/LpNFVK7mqa

— Xbox Wire (@XboxWire) April 19, 2021

[via iMore, cover image via Microsoft] http://www.designtaxi.com/news/413779/Xbox-Brings-Game-Pass-To-iOS-So-You-Can-Defeat-Opponents-From-Your-iPhone/

Image via FILA

Coca-Cola is partnering with sportswear brand FILA for a new collaboration. The brands have unveiled a collection of apparel and footwear that hopes to encourage consumers to “be positive, be yourself, and spread the love.”

The famed brands have blended both their logos and signature design elements to create this capsule collection, consisting of loungewear essentials that are timeless yet versatile. Featuring hoodies, joggers, tanks, biker shorts, and T-shirts, the collection is for both men and women. In total, the capsule comprises 18 pieces of clothing for women and 15 pieces for men.

According to Footwear News, the women’s apparel is available in white, brown, black, and Coca-Cola’s signature red, while the men’s comes in gray, white, navy, and the same signature red.

For footwear, Coca-Cola and FILA have recreated the Disruptor 2, F-13, and Teratach 600 for women, and the Original Fitness, F-13, and Teratach 600 for men. Available in colors like Gardenia and red, the sneakers are eye-catching and stylish; with both brands featured prominently on each shoe.

A standout pair is the women’s Disruptor 2 x Coca-Cola in light-wash denim, adorned with Coca-Cola’s logo pattern throughout. It also comes with the Coca-Cola logo on its tongue, and red accents on the outsole.

The Coca-Cola x FILA collection starts at US$25 up to US$95, with select pieces available through Coca-Cola, JD Sports, and Finish Line.

Image via FILA

Image via FILA

Image via FILA

Image via FILA

Image via FILA

Image via FILA

[via Footwear News and FILA, images via FILA] http://www.designtaxi.com/news/413781/Coca-Cola-FILA-Are-Adding-Zest-To-Your-Outfits-With-Fun-Apparel-Sneakers/

[Click here to view the video in this article]

Image via Apple

While Apple’s new product launches have been the talk of the town, social media users focused on something else during the virtual event – Tim Cook’s devious grin. It’s now become a wide-spread meme on Twitter.

Part of the ‘Spring Loaded’ event was an announcement about Apple’s new iPad Pro, which comes with 5G connectivity and the powerful M1 chip. It was revealed in a spy thriller video, in which the main character breaks into the Apple campus and navigates its laser alarm system.

Rather than stealing the latest creations, the man inserts the M1 chip he took from the MacBook into the iPad. He then pulls off his face, revealing himself as Apple chief executive Tim Cook!

As with any good screenshot, Twitter users have turned an image of Tim Cook grinning into the latest reaction meme. Here are some stand-out tweets from today’s #AppleEvent, but first, watch the Mission Impossible-style video below.

Tim Cook’s expressions are priceless! #ipadpro #AppleEvent #420day pic.twitter.com/fQQm2WwKgr

— Gnsd.tc (@gnsd_tc) April 20, 2021

Tim looking at my wallet #AppleEvent pic.twitter.com/EEkAWUn15s

— DeVante Chisolm (@devantechisolm) April 20, 2021

tim apple putting 2TB of storage in the new iPad and 256GB in the new iMac pic.twitter.com/jE3KbI1TON

— darth™ (@darth) April 20, 2021

Tim looking at my bank account: #AppleEvent pic.twitter.com/AjyTqeJgWS

— Dr. Jon Paul ✊🏾🏳️‍🌈 (@DoctorJonPaul) April 20, 2021

opening up the fridge to grab a snack at midnight #AppleEvent pic.twitter.com/sPmL47Bngw

— Mashable (@mashable) April 20, 2021

[via Mashable, cover image via Apple] http://www.designtaxi.com/news/413782/Apple-s-Spring-Loaded-Event-Brings-An-Unexpected-Addition-This-Tim-Cook-Meme/

Image via Zoom

Video call platform Zoom is adding several new features aimed at boosting communication, helping users express themselves, collaborate, and manage meetings more effectively, the company announced this week.

The updates include new emoji options for Meeting Reactions. According to CNET, instead of the current six that are available, Zoom is increasing it to approximately 40 different emojis.

Users will also be able to choose the skin tone of the emojis, making it more inclusive for the Zoom diverse user base. However, if you’re using the app through your workplace, administrators will need to enable the full emoji set (a one-time download) before you’ll be able to access it.

Another feature is Zoom’s new vanishing pen, which will let you highlight text and objects when sharing your screen. Instead of having to undo or erase your markings, they will fade over time, making it easier to present uninterrupted.

For those who use Zoom through an iPad or tablet, new whiteboard auto-shapes will help you draw straight lines, perfect circles, and other shapes during meetings. Other updates include being able to access Zoom through the Facebook Portal TV. Plus, if you’re an account owner of workplace administrator, you’ll also be able to add a user’s manager to their Zoom profile.

An important added feature is that Zoom Phone users will now be able to trigger and receive mass notifications using InformaCast from Singlewire Software. This allows them to stay informed about crises or emergency events, and allows organizations to communicate regarding crises at a moment’s notice with all staff and stakeholders.

To get access to the latest features available on the Zoom platform, be sure to download the latest client here.

Image via Zoom

[via CNET and Zoom, images via Zoom] http://www.designtaxi.com/news/413777/Zoom-Adds-Vanishing-Pen-For-Easier-Presentations-Multi-Skin-Tone-Reactions/

Image via Apple

Aside from launching new products, Apple also announced that an iOS update will begin rolling out the week of April 26. Seven months after its last update, the iOS 14.5 will bring a significant change to the current software.

To many users’ relief, iOS 14.5 will finally allow the unlocking of iPhones with a face mask on. The feature, once activated, will unlock the iPhone if the user is also donning an Apple Watch. The update will also add support for PS5 and Xbox Series X controllers.

iOS 14.5 will also see the implementation of new privacy features that have created some buzz in the tech world. Apple says it will add a card asking users for consent to being tracked using IDentification For Advertisers (IDFA). Users can then give consent to apps like Facebook tracking their online movements and be alerted ahead of such activity.

A rumored feature was that iPhone users would be able to select a default audio player that isn’t Apple Music. With the number of users on other platforms like Spotify, it was a welcome change to Apple prioritizing its own apps. However, according to Engadget, the company has quashed those rumors, saying you can’t set a third-party app as your default audio platform.

Though Apple hasn’t announced a specific date, iOS users can look forward to the new update next week.

[via Engadget, cover image via Apple] http://www.designtaxi.com/news/413776/Apple-Is-Rolling-Out-iOS-14-5-Next-Week-Here-s-What-To-Expect/

Image via Amazon

With more time at home, you might be in the market for a new favorite read. Well, here’s some good news if you’re a Kindle owner – in time for World Book Day, Amazon is rolling out 10 eBooks for free.

Keeping faithful to the World Book Day title, the literary works are from all around the globe, translated to English. Whether you’d like to live vicariously through a historical fiction novel or walk in the shoes of someone else through their memoir, the selection offers a diverse scope of worldviews you can step into in your own home.

To be able to access the titles, you will require an Amazon account, along with a Kindle, Amazon Fire tablet, or the Kindle mobile app. The eBooks can also be read on your smartphone, computer, or tablet via the accompanying app.

To explore the reads, head here. They’ll be available for free download until April 24.

Celebrate #WorldBookDay with something new for your reading list. 📚 Now through April 24th, check out 🔟 Kindle books from around the world for 🆓! https://t.co/3ncnabWg2J pic.twitter.com/F3FvGvKBxs

— Amazon (@amazon) April 15, 2021

[via Open Culture and CNET, cover image via Amazon] http://www.designtaxi.com/news/413780/Amazon-Releases-Free-eBooks-To-Read-From-The-Kindle-For-World-Book-Day/

Image via Design Museum

Under the UK’s COVID-19 guidelines, museums and art spaces in London will remain closed to the public till May 17. However, London’s Design Museum, in partnership with Bombay Sapphire, has come up with a creative way to welcome back visitors.

As non-essential retail restrictions lifted on April 12, the Design Museum shop will transform into a pop-up supermarket for customers. Stocked with essential products, these items will be packaged in artworks designed by emerging creatives.

Supermarket will be open for just five days, from April 21 to 25. This installation, the brainchild of artist and designer Camille Walala, will allow visitors to purchase limited-edition pieces of art, which at the same time are essential items on their shopping lists.

According to Wallpaper, 10 emerging artists and designers were specially selected to create the artworks, hailing from various backgrounds and disciplines. The lineup includes Charlotte Edey, Holly Warburton, Isadora Lima, Jess Warby, Joey Yu, Katherine Plumb, Katie Kimmel, Kentaro Okawara, Michaela Yearwood-Dan, and Ruff Mercy.

“It’s also giving a platform to designers who wouldn’t normally get the opportunity to design this sort of quotidian packaging,” Tim Marlow, chief executive of London’s Design Museum, told Wallpaper.

Featured products include toilet rolls by Michaela Yearwood-Dan, tea tins by Katherine Plumb, washing-up detergent by Jessica Warby, bread bags by Charlotte Edey, and limited-edition Bombay Sapphire gin and tonic bottles by Ruff Mercy.

The space will double up as a gallery and supermarket, featuring Walala’s signature polychromatic designs and patterns. The artist, who is known for vibrant works, drew inspiration from 1980s supermarkets and the Memphis design movement for the project.

Each item being sold will be available in a limited-edition run of 1,200 units per item, with prices comparable to regular retail stores. “We wanted the pricing to be accessible because that really underscores the point of this, that creativity is essential and we wanted people to buy pieces of art at everyday prices,” said Natasha Curtin, global vice-president of Bombay Sapphire.

All proceeds from Supermarket, which will be available both in-store and online, will go towards the Design Museum’s new Emerging Designer Access Fund, a scheme that offers free Design Museum tickets to up-and-coming artists and designers.

Find out more about Supermarket here.

Image via Design Museum

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A post shared by Camille Walala🔹🔺▪️⭕️ (@camillewalala)

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[via Wallpaper, images via Design Museum] http://www.designtaxi.com/news/413778/London-s-Design-Museum-Turns-Into-Supermarket-With-Designer-Canned-Products/

Images by Shutterstock and featured with permission

As is tradition, Shutterstock is back with its annual challenge of recreating Oscar-nominated films’ posters in the styles of famed pop art artists. Despite the empty theaters, shuttered movie sets, and shuffled release dates of the past year, the upcoming 93rd Academy Awards is hope that Hollywood is getting back to work.

This year, inspired by world-famous pop artists such as Banksy, Peter Max, and Johanna Goodman, Shutterstock designers had to use only its collection of over 300 million pictures, videos, patterns, and textures to re-imagine the films’ posters. Its list also includes films that debuted on streaming services instead of movie theatres.

Showcasing the infinite possibilities of stock assets, the designers bring together iconic art, masterful storytelling, and creativity to inspire something beautiful and new.

The Father poster inspired by Banksy

Image designed by Zahi Haddad for Shutterstock and featured with permission

Judas and the Black Messiah poster inspired by Emory Douglas

Image designed by Nicole Dai for Shutterstock, featured with permission

Mank poster inspired by Yayoi Kusama

Image designed by Alice Lee for Shutterstock, featured with permission

Minari poster inspired by Peter Max

Image designed by Thanh Nguyen for Shutterstock, featured with permission

Nomadland poster inspired by Johanna Goodman

Image designed by Will Banchero for Shutterstock, featured with permission

Promising Young Woman poster inspired by Pauline Boty

Image designed by Abi Gaudreau for Shutterstock, featured with permission

Sound of Metal poster inspired by Jamie Hewlett

Image designed by Jac Castillo for Shutterstock, featured with permission

The Trial of the Chicago 7 poster

Image designed by Alex Bodin for Shutterstock, featured with permission

[via Shutterstock, featured with permission] http://www.designtaxi.com/news/413774/Shutterstock-Imagines-Oscar-Nominated-Films-As-Posters-In-Styles-Of-Banksy-More/

Image via Apple

As part of its Spring Loaded event, Apple unveiled a new colorway for the iPhone 12. Just in time for spring, the purple iPhone 12 and iPhone 12 Mini will begin preorders starting Friday, April 23.

The lilac hue aside, all specs for the iPhone 12 and iPhone 12 Mini remain the same. It comes with an aluminium body and glass back, with Ceramic Shield drop durability, and a lightning-quick A14 chip.

The iPhone 12’s camera capabilities remain the same too, featuring a dual-camera system with wide and ultra-wide lenses, a selfie camera, and Face ID. It’s also 5G-supported. The price hasn’t changed either – starting at US$699 for the iPhone 12 Mini and US$799 for the iPhone 12.

Notably, however, is that the new color will not be extended to the iPhone 12 Pro.

Preorder your new iPhone 12 in this lovely spring shade here.

Image via Apple

Image via Apple

Image via Apple

[via Input, images via Apple] http://www.designtaxi.com/news/413775/Apple-Unveils-iPhone-12-Variant-With-A-New-Spring-Shade/

Image by Neudies and featured with permission

Admit it; you have taken a peek at a childhood doll’s nether regions at least once in your life, and upon discovering they were just a flat piece of plastic, you left it at that and made it a point to never mention that memory. Just like how talk of human genitalia normally goes.

As if years of repression had caused something to click, the “rejected genitals” of toys have broken free from the suffocation of censorship to live out individual lives in their own bodies. Goodbye, Barbie. Goodbye, Ken. They go by the name of ‘Neudies’ now.

Designed by brother and sister duo Enrique and Inés Diaz-Rato, the adorable Neudies toys are aimed at overcoming the stigma surrounding genitalia and inspire regular conversations about these real—and completely normal—anatomical parts.

There’s Nagavi, a friendly vulva, and Nipes, a charming penis. They’re both five inches tall and are made of soft vinyl, which mimics the feel of skin.

The fact that the figurines are so disarming just proves that there shouldn’t be this much shame in talking about human sexual organs.

Meet the Neudies below, and find out more about them
here.

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[via Neudies and featured with permission] http://www.designtaxi.com/news/413773/Your-Childhood-Toys-Forgotten-NSFW-Parts-Are-Now-Out-About-As-Dolls/

[Click here to view the video in this article]

Video screenshot via Someguy14021 and featured with permission

The Tom & Jerry episodes burned into the back of your mind just got more animated, thanks to artificial intelligence.

YouTube channel Someguy14021, whose 60 frame-per-second (FPS) edit of 1998’s Mulan previously wowed animation fans, has since given the same treatment to scenes from Tom & Jerry with the help of Dain-App, an open-source video frame interpolation app that uses AI to create non-existent frames and insert them among original clips.

The program also smooths-out video clips with low frame rates, in this case 24fps. The result is a series of fluid animated clips depicting Tom the cat being more savagely slapped in the face by a fish, and Jerry the mouse—more masterfully—juggling eggs.

As much as the “remastered” versions are refreshing, some might argue that old cartoons could do with the clunkiness. Particularly with slapstick toons like Tom & Jerry, that clumsy aspect might sit especially well—or it could just be the nostalgia talking.

Regardless, this technology proves that old animations can be enlivened for modern screens without studios having to redraw scenes or rely on painstaking processes to sharpen video quality.

Take a look at Tom & Jerry like you’ve never seen before, and check out more of the channel’s 60fps videos here.

[via Someguy14021 and featured with permission] http://www.designtaxi.com/news/413772/Tom-Jerry-Gets-Reimagined-At-60FPS-With-New-Frames-Created-By-AI/

Image via Hipdot

When it’s late at night and the urge to snack strikes, don’t reach for that lip balm. Reese’s new makeup collection with cosmetics brand HipDot is potentially dangerous—because everything in there looks too realistic.

The trippy limited-edition range heavily draws upon chocolate-like colors, as well as Reese’s flavors and orange and yellow palette. Its packaging, masqueraded as snack bags, makes the collection all the more believable and will melt your brain like chocolate.

There’s a pair of appetizing lip balms in “peanut butter nude” and “milk chocolate brown” that smell like Peanut Butter Cups, while a milk chocolate-inspired eyeshadow palette will have you looking like a sweet dream with its rich and velvety golds, browns, oranges, and yellows.

While they’re not edible, the cosmetics are vegan and certified cruelty-free.

What’s also for certain is that you’ll end up looking like a snack.

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[via The Dieline, images via Hipdot] http://www.designtaxi.com/news/413767/Reese-s-Realistic-Makeup-With-Chocolate-Lip-Balm-Will-Mess-With-Your-Brain/

Image via DFree / Shutterstock.com

Harry Styles’ fans are in hysterics after photos of the star dressed as Ariel from The Little Mermaid went viral online.

Images of the pop star see him posing in a shell bra, fishtail, and bright red wig. The photos were reportedly from a 2019 Saturday Night Live promo shoot that was never used.

In the photos, Styles looks like a rock-star version of the sweet mermaid who dreamt of being human. Styles poses on a red chair while holding a glass of champagne and a cigarette.

The mermaid costume makes perfect sense for Styles, who is a huge fan of mermaids. The star has a large mermaid tattoo on his arm, and when he was asked why he got the tattoo, he smiled and said, “I am a mermaid,” per Hollywood Life.

In 2019, Styles turned down the role of Prince Eric in an upcoming live-action version of the Disney animated classic starring Halley Bailey as Ariel and Melissa McCarthy as the villainous Ursula. With these new images surfaced, many fans have joked that Styles actually wanted to play Ariel herself, instead of her human love interest.

“Sources say that Harry Styles will be playing the role of Ariel in the upcoming Disney movie The Little Mermaid,” a Twitter user said. “Harry Styles has officially claimed Ariel and her entire brand,” another said.

Sources say that Harry Styles will be playing the role of Ariel in the upcoming Disney movie “The little Mermaid” pic.twitter.com/s8bCQ5Kivg

— Alex ༄ ⋆.•. (@fairytailhrry) April 16, 2021

BEST THING I'VE EVER SEEN IN MY ENTIRE LIFE#harrystyles #ariel pic.twitter.com/MpuPeWyhAq

— sara☆*: .｡. (@saarsx2) April 16, 2021

my ariel when I my ariel now:
was a kid: pic.twitter.com/AwwIzECiD1

— nadia🕊 (@bloomghosts) April 16, 2021

harry styles has officially claimed ariel and her entire brand pic.twitter.com/SJZhWzQ7vs

— adˀᵎ CHECK FLEET IF UNF!!! (@erodaprotector) April 16, 2021

[via Teen Vogue, cover image via DFree / Shutterstock.com] http://www.designtaxi.com/news/413765/Harry-Styles-Little-Mermaid-Inspired-Photoshoot-Challenges-Gender-Stereotypes/

Image via Fitbit

Fitbit has just launched Fitbit Luxe, its all-new fitness tracker inspired by jewelry. It combines some of its top features from previous Fitbits into a new sleek, fashion-forward design that resembles classic timepieces.

Inspired by the human body, the Fitbit Luxe was designed to work with a diverse range of wrist sizes, skin tones, and lifestyles for 24/7 wear. You’ll never have to take it off.

The Fitbit Luxe will sell for US$149.99, and comes with six months of Fitbit Premium. It boasts up to five days of battery life, so you won’t have to charge it daily. As per Fit & Well, the Fitbit Luxe was designed for “those who want a stylish tracker which is versatile to wear for all occasions.”

While fitness trackers tend to be on the bulkier side, this is the thinnest tracker in Fitbit’s range to date, and is said to be comfortable even when worn to bed. It’s also the first Fitbit tracker to offer an easy-to-view color touchscreen (AMOLED), that brings your stats to life with a range of colorful clock face designs.

This edition of the tracker focuses more on holistic wellness, with Fitbit Sense’s Stress Management feature scaled down to the tracker for the first time. Guided meditations are also available on the Fitbit app, including those from meditation guru Deepak Chopra for Premium users.

Plus, if you’re sensitive to alarms in the morning, you’ll appreciate the Smart Wake technology that gently rouses you via sensations on your wrist. The tracker also measures breathing rate, heart rate, and even skin temperature in a future update.

As for the sports-inclined, Fitbit Luxe tracks 20 different kinds of activities, ranging from golf to yoga and running. Swimmers can opt for premium bracelet band options from Fitbit’s collaboration with jewelry brand Gorjana, with waterproof options for underwater use.

Pre-order your brand-new Fitbit Luxe here.

Image via Fitbit

Image via Fitbit

Image via Fitbit

[via Fit & Well and Fitbit, images via Fitbit] http://www.designtaxi.com/news/413758/Fitbit-s-Luxe-Smart-Jewelry-Could-Be-Its-Most-Stylish-Fitness-Tracker-Yet/

Behind The Design is a segment by DesignTAXI where we wind back to the pioneering products and icons that steered the design world forward and transformed consumer perceptions forever.

Image via IKEA

What: IKEA BILLY Bookcase

Who designed it: Gillis Lundgren

When: 1979

IKEA introduced the BILLY bookcase in 1979 and it has been one of the most iconic products of the flat-pack furniture company.

It was dreamed up in 1979 by designer Gillis Lundgren after IKEA advertising manager Billy Liljedahl lamented he just wanted a “proper bookcase” that nobody seemed to offer at that time.

Lundgren sketched the idea of the bookcase on the back of a napkin, fearing he would forget the conceptualization otherwise. “Ideas are perishable and you have to capture the moment as soon as it arrives,” he said.

Image via IKEA

He named it after Billy Liljedahl, and fast forward to today, BILLY remains the go-to bookcase in libraries and living rooms alike.

Thanks to design revamps and the sourcing of cheaper materials, IKEA was also able to reduce the price of the bookcase over time. The original BILLY is made out of oak and pine while the current one is constructed of pressed wood and laminates.

The current BILLY is also 10 centimeters (4 inches) smaller in width, reducing overall costs for raw materials and transportation. The concept of flat-packing was also introduced, which further diminished the overall costs.

“Flat-packing, continuous product development, more efficient production methods as well as increasing volumes, has allowed Ikea to make Billy even more affordable today than 30 years ago,” said Kerri Molinaro, president of IKEA Canada.

Image via IKEA

Image via IKEA

[via CBC and Unprogetto, images via IKEA] http://www.designtaxi.com/news/413764/Behind-The-Design-IKEA-s-BILLY-Bookcase-Started-As-A-Napkin-Drawing/