Tag Archives: Creative Cloud

Adobe Doubles Down on Marketing Analytics

Adobe adbe is following up a record quarter with an ambitious data-sharing initiative being introduced on Tuesday at its annual customer conference. The effort, dubbed the Adobe Marketing Cloud Device Co-op, is one of several ways the software maker plans to use sophisticated marketing analytics to distinguish its strategy from those of big rivals, such…

http://fortune.com/2016/03/22/adobe-marketing-analytics/