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Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK

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All of our off the shelf Sales & Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

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We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses Cardiff, South Wales, Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

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Content Marketing & Content Writing for Search Engine Optimisation

If you are adopting or implementing a content marketing strategy and looking to provide content writing on a blog or a website to help improve your ranking under certain “Keyword Searches” in the Internet Search Engine Rank Pages (SERP’s), then you should look to post or write content regularly.

You should also write 300 to 500 words and should use the keyword (or keyword phrase) that you are looking to rank high for regularly throughout the content, and within your Headers and meta descriptions etc.

If you are looking for help with a content marketing strategy, content marketing or content writing services or Keyword Analysis or hot spot details in order to get the most out of your content or your content marketing please call: 07517 024979 | or email: maconsultancy1@gmail.com

*If you like this SEO post you might also like this other SEO post:

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The Content Marketing & Content Writing for Search Engine Optimisation page was posted “By Mike Armstrong”

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Content Marketing & Content Writing for Search Engine Optimisation

If you are adopting or implementing a content marketing strategy and looking to provide content writing on a blog or a website to help improve your ranking under certain “Keyword Searches” in the Internet Search Engine Rank Pages (SERP’s), then you should look to post or write content regularly.

You should also write 300 to 500 words and should use the keyword (or keyword phrase) that you are looking to rank high for regularly throughout the content, and within your Headers and meta descriptions etc.

If you are looking for help with a content marketing strategy, content marketing or content writing services or Keyword Analysis or hot spot details in order to get the most out of your content or your content marketing please call: 07517 024979 | or email: maconsultancy1@gmail.com

*If you like this SEO post you might also like this other SEO post:

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The Content Marketing & Content Writing for Search Engine Optimisation page was posted “By Mike Armstrong”

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Want to hook your readers? 10 Principles of Content Writing!

New post on Online Marketing Hub

Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories
by christopherjanb

Writing well-structured articles that inform, educate, and entertain is not as easy as it looks.

There are billions of webpages out there that contain poorly written, unimaginative, boring content.

But those aren’t the descriptions you want associated with the media you produce, right?

As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers.

There is, of course, a definite knack to writing well, especially about a newsy topic. And the print industry is particularly adept at understanding how to tell this kind of story.

Journalists are trained to write content that will hook readers from the first sentence and make them want to read on.

These journalistic principles can be adopted by content marketers to help engage their audiences.

Below are ten rules for writing a captivating story on a hot topic, whether in print or online:

Begin with the most important facts first. The intro to every article needs to grab the reader’s attention instantly and summarize the story with around 25 to 30 words.
Make your text thorough but succinct. The first few sentences need to include “who, what, where, when, why, and how.” Remember most people will not read more than 250 words before they start to skim. You should try to give them all the information they need as quickly as possible.
Use the active tense. It is faster and uses fewer words. For example, “Argentina was beaten by Germany in last night’s World Cup final …” takes longer to read than “Germany beat Argentina …”
Communicate what’s new or different. Why would the reader care about what you have to say? Why is it relevant to them? Is there a trend happening in pop culture or the world that you can incorporate? What are people talking about right now, and how does this tie in with what you do?
Focus on human interest. While people may be interested in the latest political polls, a new cancer treatment, a food or product recall, or what the weather will be like tomorrow, if you can put a human face to the story, you will create an emotional connection that will draw readers in and keep them engaged.
Avoid jargon. Every industry has its own language, including journalism. For example, do you know what a byline is? (The name of the author included in a box at the beginning or end of a story.) How about a NIB? (News in brief: short snippets of news, which run down the outer edge of a newspaper page.) Or a splash? (The lead story.) Think about the language you use — keep it clear, concise, and to the point.
Write acronyms out in full in the first reference. Consider the following acronyms: ROI, ASBO, PCT, SATs, and FTSE. What do they stand for? Answers, respectively: Return on investment, Anti-social behavior order, Primary care trust, Standard Assessment Tests, and Financial Times Stock Exchange.
Use quotes. It’s powerful to convey important thoughts with someone else’s words. However, when you quote others, make sure to get it right. Double check the spelling of your interviewee’s name, and make sure you don’t take quotes out of context in a way that distorts the person’s intentions.
Keep it real. Although journalists often joke about never letting the truth get in the way of a good story, you should never, ever write something you know is untrue. We all make mistakes, but a mistake is very different from a lie.
Have someone else proofread your work. Very few people can spot their own mistakes, so it’s wise to have a colleague double-check your work before you publish. Remember that the human brain reads words rather than letters, so if the first and last letter of a word are correct, we will often read it correctly, even if the others are jumbled up.
So, how can digital marketers apply these rules when they write a piece of content or break an industry-related news story?

Let’s take the subject of self-publishing as an example.

Lead into the story with 25 intriguing words
Can you hear the death knell echo over the world of traditional publishing? It’s making way for a new dawn — the rise of self-publishing.

Answer pressing questions immediately
Online businesses, such as Amazon, Google, and Apple, have made a huge impact on the traditional publishing market by increasing competition among self-published authors.

These changes may have flung open the door of opportunity — allowing more writers to share their stories and giving readers access to more books than ever before — but they also signify that the traditional publishing industry is in turmoil.

The 2013 merger of two of the world’s largest publishing houses — Penguin and Random House — is additional proof.

In the past, the path to a book deal for an aspiring author entailed writing a book proposal and sample chapters. With or without the help of an agent, these materials would then be sent to a publisher.

If the publisher was not interested, the author would either get no response or, after a long wait, the transcript would be sent back unopened or accompanied by a letter of rejection.

Now, various tools for self-publishing have taken down these barriers for authors. Bestselling self-published authors have also helped remove the negative stigma associated with self-publishing.

Since writers have become millionaires by publishing their own ebooks, traditional publishers now fight for popular writers, instead of the other way around.

Quote a source to establish authority and support claims
One such author is Holly Ward, who publishes under the name H.M. Ward. She self-published her first book, Damaged, as an ebook on Amazon and became a number one bestseller in the new adult genre.

Speaking about her success and why she chose to go down the self-publishing route, Holly said:

“The literary market is in a state of flux, and [self-publishing] allows me to try new things that aren’t really conducive to publishing traditionally. It also gave me freedom from a system that’s in the ‘adapt or die’ phase of life. With ebooks on the rise and brick-and-mortar stores such as Borders closing, self-publishing is a good place for me to be.”

Add details
So what does the future hold for traditional publishing?

According to Nielsen BookScan, most publishers report an average of 2,100 submissions per year, totaling 132 million submissions, but they accept less than one percent of them for publication.

Out of the 1.2 million titles tracked by BookScan in 2006, almost 80 percent sold fewer than 100 copies, 16 percent sold fewer than 1,000 copies, and only two percent sold over 5,000 copies. Due to this trend, the mega-publishers now select fewer debut authors and less fiction.

Craft a satisfying conclusion
Substantial discounting by online stores and supermarket chains has had a significant affect on traditional publishing too, forcing many specialist book chains and independent booksellers to close up shop. Consequently, traditional publishers have less outlets to sell their wares.

It would, therefore, appear it won’t be long before the final nail will be firmly hammered into the traditional-publishing coffin — making self-publishing the future for aspiring writers.

Put on your press hat
The print industry may be dying, but journalism certainly is not.

Journalistic principles can be applied to digital marketing to help you stand out as an authority.

I truly believe the art of storytelling is as relevant today as it has ever been; the platforms may have changed, but the delivery is the same.

What tactics do you follow to create compelling stories with your content?

Let’s continue to sharpen our journalistic skills by discussing additional tips over on Google+ …

Editor’s note: To see additional examples of journalistic skills applied to content marketing, read Demian Farnworth’s series on native advertising, starting with this post: 5 Ways to Rankle an Old School Journalist.

Flickr Creative Commons Image via Philippe Moreau Chevrolet.

About the Author: Julia Ogden is Head of Content at Zazzle Media, a data-informed, content-led digital marketing agency, based in the UK. A former newspaper journalist, with more than 20 years experience in the regional press, Julia understands the value of creating quality content to help build a business’s online presence and ultimately increase revenue.

The post Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories appeared first on Copyblogger.

For more on this article or content marketing see:
http://omhub.wordpress.com/2014/10/15/want-to-hook-your-readers-apply-these-10-principles-to-create-captivating-news-stories/

Want to hook your readers? 10 Principles of Content Writing posted “By Mike Armstrong”

New post on Online Marketing Hub about Story Writing

New post on Online Marketing Hub

Using Backstories as a Way to Connect with Your Audience
by christopherjanb

Who doesn’t love a good backstory? If you’re hearing the story, it feels like you’re getting information that no one else has. Or, if you’re telling the story, you get to make a connection that can’t be achieved in any other way.

This week, Content Marketing Institute launches the CMI Podcast Network with our new podcast, The Pivot: Marketing Backstories, hosted by Todd Wheatland, Head of Global Strategy for King Content. As the title suggests, the podcast will be focused on sharing unexpected stories from content marketing professionals and leaders with a focus on what pivot people’s lives have taken that have led them to where they are today. This is a perfect podcast for anyone who enjoys learning what makes people tick, and we hope it will always serve up a hearty dose of inspiration.

Todd knew he wanted to create an interview-driven format for his show, but he was also very aware that he wanted it to stand out. While sharing educational content is one way to engender trust, Todd wanted to create a different connection. For the past year, while attending conferences and industry meetings, Todd, with recorder in hand, sat down with some of his friends to have a frank, one-on-one discussion. The Pivot is the culmination of these conversations.

In Todd’s words:

“Marketing today is a cross-section of people trying to establish the new rules. There are no university courses (yet) to teach people what actually works. My guests are succeeding in the new environment, but there’s no linear path that existed to get them here. From filmmaking to funeral-homes, newspapers to orchards, they’ve pivoted direction — often many times — into the opportunities of modern marketing.”

In Todd’s first episode, he sits down with Joe Pulizzi, Founder of Content Marketing Institute, to peel back some of Joe’s layers and provide a marketing backstory we each can relate to in our own way. I’ll walk you through the various types of backstories Todd explores, give an example from his interview with Joe, and pull out the lessons you can learn.

Share your personal path
Sharing personal backstories does not mean revealing things that are shocking. Rather, getting personal can simply mean peeling back the layers just a bit, pulling down the professional curtain to get a glimpse behind what motivates people.

For instance, one of the fun things about working in our relatively new industry is that there is no typical content marketing career path. None of us magically sprouted up from the ground as fully formed content marketing professionals. We each had a professional life that existed before our current iteration. As Todd says, for many of us, becoming a content marketer was not a linear process; we followed many turns, weaves, and bends in the road to arrive here.

In the case of Joe’s story, Todd gets him to share his life before Content Marketing Institute and talk about how close he was to joining his family business of funeral directors. Choosing to follow an unexpected path to pursue your passion can often feel risky. But the rewards can be just as great.

The takeaway: There is something endearing about hearing how one our peers ended up where they are today — and any brand can benefit from sharing this, either as a brand story or as stories from people who work for that company. When your audience members can insert their own backstory into yours, it helps forge a deeper connection. This is creating community. And isn’t that one our content marketing goals?

Divulge your failures
Backstories that emphasize failure also work well. Whether it’s a business, a major project, or a creative endeavor, we have all felt a sense of failure at some point. Now, the mentors and leaders will remind you that it’s not really failure, just an opportunity to learn and be better. Though there is a lot of truth to that, for a small while, it definitely feels like success has taken a back seat.

Joe knew he wanted to be an entrepreneur for most of his adult life. He enjoyed working at Penton Media and loved the people on his team. But something was missing. As he shared in a recent post, he wanted to be able to have influence over the direction of the company he was working for. He left his comfortable job and started his first business venture, Junta42. Though moderately successful, the financial model did not have longevity. Hearing Joe share his turning point of standing in his backyard, knowing he had to make that tough decision, and feeling the pain of his failure creates a strong sense of empathy.

The takeaway: Being willing to get vulnerable and share what hasn’t worked is something that will likely resonate with your audience and create empathy. An empathic audience member is one that sticks around, wanting to hear more, rooting for you. Who wouldn’t want their customers rooting for them?

Reveal your pivot point
You know what’s great about experiencing failure? You have less fear when you next need to pick yourself up and try again. Each episode of Todd’s show will share “The Pivot,” a turning point that shifted the lives of each of his guests. The Pivot may be a big swing or a small movement. But it is one of the moments in their life where a change was made. A change that moved them forward in some way.

For Joe, realizing his first business was not working, owning that reality, and making the decision to get back up was his pivot point. Joe knew that marketing professionals were craving education and information on this discipline. He launched Content Marketing Institute in 2010 and continues to be the number one resource for all things content marketing. Creating a business name professionals could search, focusing on what did work, and putting a plan in place to move forward allowed Joe the freedom to create exactly what he wanted…and what others were seeking. Too often we try to be too many things to too many people. Making that decision to get focused was critical to the current success of Content Marketing Institute.

The takeaway:Evaluate what you might need to change or eliminate to allow for a tighter focus in your company, on your team, or with your brand. What big swing, or small movement, could you make that might be a benefit to your current situation? Perhaps a pivot is what your content marketing team needs to allow room for new ideas and a better way of thinking to emerge.

For more on this content marketing article or content marketing in general see:
http://omhub.wordpress.com/2014/10/09/using-backstories-as-a-way-to-connect-with-your-audience/

The Content Marketing News – Content Marketing Advice page was posted “By Mike Armstrong”

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