Tag: Content Marketing

7 Reasons To Invest In Video Content In 2020

Video content can combine information and entertainment more easily than ever before. The challenges in creating video content that seemed insurmountable less than a dozen years ago have been overcome with developments in technology. The following are seven reasons to invest in video content in 2020.

Make percentages work for you

As of this writing fully two-thirds of employees are working remotely for a portion of the week. 44% are working from home five days a week. The jump in percentages is approximately 17% greater than the numbers pre-pandemic. 

The pandemic has shifted the way people think about work. A majority appreciate gaining the time and money normally spent on travel to and from a shared office work site. The leap in the numbers of remote workers has led to changes in the way a company develops a marketing strategy. Online commerce is secured by content and the content that gains customers quickest is in video form. 

For example, if you’re producing content for a property management company, you might consider shooting videos about your new virtual tour tools to attract customers in a visual manner. 

Optimize Employee Training

Video content saves money. Comprehensive training programs for new hires or re-training are costly. Space, snacks, meals, beverages, and speakers or trainers for even a moderately sized group can cost thousands of dollars and take days to accomplish. 

The return on investment (ROI) for training videos is significant and in many cases, the videos can be used, with slight modifications, many times over. As a training tool, you can incorporate visual, aural, verbal, and logical learning styles. You can build in capabilities to monitor the individual achievements of trainees.

To increase the absorption of information, video training can be interactive with the addition of quizzes, multiple-choice questions, and review options. The incorporation of various activities throughout a training video will help employees retain more information.

Enhance Short-form Content

Marketing technologies have come a long way from Burma Shave signs, but the premise remains the same — capture someone’s attention. The growth of media technologies has proven that the world is a small place. Our connectivity has increased but our attention spans have decreased from an average 12 seconds to a mere eight. 

This is a small amount of time to work in. Video content is perhaps the most engaging method to convey a product or idea to another person. Over 500 million hours of video are watched daily on YouTube alone. Before you choose the type of video content you will produce, decide what your goal is. 

Short-form video content is a way to capture the viewer’s attention quickly. In the space of 15-60 seconds, you can engage the viewer and provide information about where more material, in longer form, can be attained. Think of it like snapping your fingers to get a kid’s attention.

Improve Long-form Content

The speed at which short-form video works to engage a viewer, raise brand awareness, and encourage further exploration is well documented by the marketing industry. Long-form content allows you to become more fully engaged with your target market. 

A four-to-ten-minute video gives you time to explain your brand, history, company intentions and generally allows the viewer a more intimate narrative. Long-form video content can be interviews, how-to videos, educational videos, demonstrations, and documentaries. 

The platform on which you choose to share long-form video content should be considered with your target audience in mind. You do not have to choose between short or long-form video content; for a comprehensive marketing strategy, consider using both.

Repurpose Written Content

Turn your written content into video content and the percentage of what the viewer remembers increases to 80% as opposed to the 20% remembered after reading. The staggering difference in these numbers is clearly a good reason to commit to video content as a marketing strategy. Do not burn all of your pencils yet. 

Quality video content begins with a well-written script. Research competitors and decide what you will be adding to the conversation in your industry. Write an outline of the key items or ideas you want to convey. Keep them in a chronological order and then flesh out the points with a combination of information and anecdotes or reflections.

The goal is to connect the viewer to you or your company on a more personal level — to engage on a human scale. If you are doing a live broadcast or interview, make an outline to allow the conversation to flow naturally and to keep it on point. 

Reach the right person

Just like Microsoft’s mail merge program allows you to create a document and personalize it for each recipient, there are platforms like Data Creative that allow you to create personalized videos. The ability to target specific individuals, companies, or groups helps assure that you reach those you intended to share information with. By sending video content through an email system you can track your marketing campaign and utilize the data to further refine your video content.

Find Your Brand Purpose

The purpose of a successful marketing campaign using video content is the same as any other strategy, to become the market leader in your industry. Well over two million searches a day can make content difficult to optimize, let alone stand out as unique. Investing time and money in video content will bring your customers to you, help them feel you value them, and increase awareness of your brand. 

A marketing campaign crafted with well-planned video content will help your search engine optimization (SEO) move to the top of the list in organic searches. As Neil Patel says, “If you ever need to hide a dead body, you should place it on the second page of Google search results.”

Optimize, experiment, use collected data, and adapt, and you will have a marketing program that can set you above others in your industry.

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The post 7 Reasons To Invest In Video Content In 2020 appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/09/7-reasons-to-invest-in-video-content-in-2020/

80 B2B Content Marketing Ideas from #MikeArmstrong of MA Consultancy

 8️⃣0️⃣ #ContentMarketing Topics for #B2B #Marketing Posts

1️⃣ Products or #Services

2️⃣ New Products

3️⃣ Offers

4️⃣ Competitions

5️⃣ Features & #Benefits

6️⃣ Awards

7️⃣ Mission

8️⃣ Vision

9️⃣ Values

🔟USP’s / Unique selling point

11. Events your attending

12. Events your hosting

13. Industry Events

14. #Staff Profiles

15. New Staff

16. Case Studies

17. #Testimonials

18. Corporate Social Responsibility

19. Fundraising Events

20. #Website

21. #Google my #Business listing

22. Other Listings

23. Great Suppliers

24. #Facebook Page

25. Facebook Group

26. Staff LinkedIn Profiles

27. #LinkedIn Company Page

28. #Twitter Account

29. #YouTube Channel

30. – 56. The A to Z of your Industry (A is for Analysis etc.)

57. Work Pictures

58. Staff Pictures

59. Product Pictures

60. Event Pictures 

61. Work Videos

62. Staff Videos

63. Product Videos

64. Event Videos

65. Referral Scheme

66. Company Podcast

67. Infographics

68. White Papers

69. Pictures of real world Advertising, Papers, mags, billboards, tv ad etc.

70. Director Profiles

71. Industry Tips

72. Polls

73. Relevant News Articles

74. Happy Christmas Content

75. Happy New Year Content

76. Happy Easter Content

77. Other occasion Content

78. Content to do with specific relevant World Days.

79. Testimonial Videos

80. Referral Videos etc.

For more marketing ideas and services please see https://MikeArmstrong.me or https://maconsultancycardiff.com #MikeArmstrong

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

A Brand’s Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Remarkable brands are more than a logo.

They are a collection of images and feelings and connections. (Often experienced through social media.)

Take Nike for instance. When you think of Nike, you likely see movement, you feel momentum. You associate Nike with getting things done. This feeling is reinforced by all their imagery and of course by the iconic swoosh logo.

With Skittles, you likely see rainbows, bright colors, and excitement. These are hallmarks of their commercials and their ads.

We associate brands with images and feelings because – as neuroscience researchers have found – our brains love to stitch thoughts together. One thought always brings other thoughts, especially if those thoughts are recalled at the same time over and over. That’s why seeing a brand in a certain context, again and again, trains our minds to think of that brand whenever we randomly see those things in real life.

Our perception of any brand is constantly being reinforced by the images we see … which is why visual marketing is one of the most powerful marketing tools out there.

And it’s why Unsplash is fast becoming a go-to place for brands to be.

In this article, we’ll dive into the Unsplash strategies working today and how you can make the most of this “blue ocean” channel. Keep reading to find out how to build and shift brand perception using visual marketing and Unsplash.

Let’s dive in.


The Real Power of Visual Marketing

There have been numerous studies showing the power of visual marketing for building brand recognition and awareness. We know that content with images is generally more engaging, gets shared more on social media and attracts more attention.

The visual component of most marketing strategies is usually aimed at commanding attention, stimulating curiosity, and prompting immediate action.

Yet, this visual marketing strategy that focuses on immediate gains is very limited. The real power of visual marketing is in creating branded associations and controlling customers’ perceptions of the brand.

As we know, human beings are highly visual, as multiple studies confirm. Consider these two numbers showing how much our brain relies on visualizations:

When we think, most of us picture things. We remember colors, shapes, and symbols. This is where the real power of visual marketing lies – building connections between what you think and feel and what you experience with a brand on social, web, etc.


How brands are using Unsplash as a new visual marketing channel

Unsplash is one of the best places to find free images … and one of the largest: it is used more than Getty, Shutterstock, and Adobe Stock combined.

Social media and marketing teams around the world use Unsplash for beautiful, free imagery.

But brands are finding a home – and real traction – through Unsplash also.

This has happened through organic posting and through paid advertising with Unsplash for Brands. Let’s talk about more about how organic and paid work with Unsplash.

Organic posting on Unsplash

As you might have seen, many brands are uploading their own curated photos to Unsplash, contributing great, free photography to the Unsplash system.

These photos, for instance, are by Sticker Mule.

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

It’s completely free to upload these photos. The greatest part is that you’re giving back to the community and delivering value to photo-seekers. For your brand, you’re also reaping huuuuge benefits.

This photo from Sticker Mule …

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

It’s been viewed more than 13 million times!

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Overall, the Sticker Mule account has 74 million views on just 15 total photos.

Sticker Mule is just one of many examples of brands doing unique, creative work on Unsplash and seeing huge results.

The furniture company Inside Weather has a very on-brand collection of images, featuring furniture pics that line up beautifully with the brand style on their website.

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Brands like Sticker Mule and Inside Weather have a concise collection of photos to choose from (25 or fewer). And then there are brands like Morning Brew (a business newsletter) and The New York Public Library that have hundreds of photos on Unsplash.

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

For additional inspiration, here’s a list of some brands and institutions doing great things on Unsplash:

Unlike numerous other advertising solutions out there, Unsplash offers a non-interruptive, unintrusive experience: Customers who are seeing branded images don’t have to interrupt their current browsing journeys, while publishers don’t have to compromise on their content quality.

Unsplash Advertising works in three steps:

  • Upload and publish your branded images to Unsplash
  • Align photos with important and relevant search terms
  • Syndicate the images to publishers and creators who use Unsplash to find creative photos that can be used for free in their content and social media channels

Sponsored images appear in the top-left of the homepage and search results. The photographer’s name and avatar show up by default (rather than showing up when you hover over the picture). When you do hover, a small “sponsored” label appears on the image.

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Does Unsplash advertising work?

Unsplash advertising program is currently by invite only (you can apply here) but earlier case studies have shown tremendous success, so there’s definitely a huge potential here:

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel
Case studies from Square, Google Chromebook and Boxed Water. See their examples below.

Aggregate results across these early advertiser case studies show Unsplash to be more effective at elevating how people feel about a brand – more effective than even digital, TV, and Instagram campaigns.

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Create Visual Content that Captures Your Brand Goals without Being Promotional

This is a fundamental step to creating an effective visual marketing:

  • Your images need to feature your product the way you want it to be perceived
  • At the same time, make sure your images are non-promotional and creative enough for publishers and social media users to want to use them on their sites and social media feeds

In other words, when crafting your visual marketing strategy, ask yourself the following questions:

  • Do my images capture my brand’s goals?
  • Are they good enough for people to want to use them?

The key focus here is in building organic imagery around the brand through providing branded visual content that is worth using.

To create high-quality branded photography, brands can choose to

  • Upload their own pictures
  • Work with creative photographers from the Unsplash community

A Few Examples of Unsplash-Hosted Campaigns

Boxed Water was interested in promoting the awareness of plastic bottle alternatives. It is know that plastic is the major pollutant of the environment, Boxed Water has focused on how sustainable their product is, as opposed to commonly used plastic bottles.

In order to build the perception of that contrast, most of their branded photography is outdoors featuring people in a perfect harmony with nature:

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel
Through branded photography Boxed Water showcases what plastic bottles lack: Sustainability, forest- and ocean-friendliness, pollution-free

Another Unsplash advertiser – Google Chromebook – was willing to become known as a creativity- and travel-friendly solution that is being used by younger generations, so they worked with Unsplash photographers to create pictures reflecting that perception:

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel
Chromebooks featured here are shown as creativity- and travel-related options for younger users. 

Another example is Square employing visual marketing to shift the audience perception from a very narrow concept of a mobile credit card reader to a broader one of a full-stack financial and merchant service provider.

The goal behind their campaign was to broaden the perception of the brand and capture the attention of small business owners who were not aware of the various business management and growth tools Square had.

Unsplash photographers were tasked to create pictures which would associate Square with business, entrepreneurs, payments, and stores:

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel
Square’s Unsplash photos feature the product in the wild, being used by small business owners and patrons

Notice how subtle the brand’s presence is in all the pictures, yet how hard it is to miss.

Tips for Creating Powerful Branded Photography on Unsplash

Unsplash has a detailed guide on how to create photography that gets noticed and used through the Unsplash platform, and all of those tips apply for brands, too:

  • Avoid being promotional or self-centered (don’t just post product pictures or selfies)
  • Pictures should be of high resolution with the minimum size requirement of 5 megapixels and 2500 by 2000 pixels (for a landscape picture)
  • Photos should be clear, creative, and original
  • Don’t use watermarks. Your brand identity needs to be a natural and subtle part of the context of the photo, not overlaid on it.

Tip #1: Post your photos around upcoming dates

When creating your branded photography, it is always a good idea to think of upcoming holidays, seasons, or notable dates. Timing your content strategy right is always effective (here’s a quick guide on doing that right).

Note: When planning a seasonal campaign on Unsplash, time everything carefully to upload photos at least one month prior to the holiday or the start of the season, as this when content creators start planning their articles too.

Tip #2: Align photos with important and relevant search terms

While the quality of the actual photography is fundamental to success, you also want those pictures to be discoverable.

Don’t forget that the real beauty of using the Unsplash platform is that it is used by content creators and social media influencers, and you want your branded photos to be found by them.

Unlike other visual advertising solutions (Instagram, for example), with Unsplash you won’t have to set your audience targeting: Your visual content and relevance settings define its visibility in a most organic way.

In other words, this step is where you are able to define who is able to discover your branded images and how wide your audience is going to be.

Tip #3: Use a lot of tags to get your pictures discovered by users & publishers

Unsplash does use automated tagging to help photos  be discovered but you need to also manually tag your images to ensure multi-purpose discoverability of your branded photos.

Here are some tips for properly tagging your branded photos:

  • List the objects within your photo (for example, “snow”, “water”, etc.)
  • Add symbolic and metaphorical tags that reflect what the photo is evoking. These should describe the mood and the atmosphere behind the picture (for example, “motivation”, “nature”, “solitude”)
  • Include tags for content creators to be able to find and use your pictures within their articles (for example, “work at home”, “hobby”, “marketing”, “sustainability”, etc.)
  • When possible, list trending hashtags. Unsplash helpfully offers a “trending search” section that shows which words have been typed into the Unsplash search box recently. It is also a good idea to keep an eye on that section and add tags to older photos when they are relevant to a current hot trend.

Here’s what was trending in July:

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

To add tags to your photos:

  • Upload your picture and publish it
  • Go to your profile and hover over the picture
  • Select “Edit” and click to the “Tags” tab
  • Add your tags one by one:
A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

When I am stuck and cannot come up with more tags, I use semantic analysis to identify related concepts, brands and places. Here are semantically-related results for [skyscraper], for example:

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Additionally, here’s the list of popular topics and keywords that are searched on Unsplash, so pick those that make the most sense:

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Tip #4: Don’t forget to add captions

While tags drive visibility inside the Unsplash platform, captions will help expand your content reach even further.

Unsplash images are very well indexed in Google, and rank well in Google Images which is an important visual discoverability tool used by many content creators.

Thanks to its domain authority and high-quality of photographic content, Unsplash ranks incredibly well in Google, so hosting your branded visual content on the platform will also improve your brand’s organic visibility in both Google Images and generic Google search:

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel
Unsplash can bring your branded photos on top of Google for more exposure

Unsplash uses machine learning and image recognition technologies to handle much of its content search engine friendliness. For example, when you upload a photo of a seagull to the platform, it will automatically be named “Free Bird Image”.

So whether you apply any additional efforts or not, once you upload your branded photos to Unsplash, they will start ranking in Google quite well.

Yet, adding more text around the picture will be helpful in generating even more organic presence for your branded pictures. That being said, always add a descriptive 1-3-sentence caption to increase its odds of getting found in both Unsplash and Google.

Tip #5: Add the location information

Finally, if your picture features a certain location, do add it. Location settings make your photos discoverable for location-based search queries. For example, when someone is searching for “NYC”, your picture labeled there will show up in search results.

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Tip #6: Syndicate the branded images to publishers

Once your branded pictures are uploaded and tagged, they will now be findable through Unsplash search results, just as regular pictures would, but labeled as “sponsored”:

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Unsplash has a huge community of photographers and content creators utilizing the platform to find free images for their articles, videos, and infographics.

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

But the platform reach doesn’t stop there. By offering the free API for developers to use, Unsplash allows its users’ photos to be integrated into a variety of content management platforms and graphic design solutions, including:

Imagine your visual message to be integrated into all or any of those platforms.

The potential reach includes some best-known publications and media outlets including Buzzfeed and Medium, to name the few.

This means your branded creative photography will be unstoppable bringing your products in front of audiences across the web. Here are just a few headlines organically placing Unsplash advertisers in a highly relevant context on incredibly popular publications:

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

(Notice the relevant context here: It is all about starting a new business angle that puts the brand’s product in front of the target audience, i.e. those that are looking to start a new business.)


Conclusion

Visual marketing plays a major role in influencing and swaying customers’ perceptions of the brand, and I find it pretty exciting that we finally get a visual marketing solution allowing brands to impact buyers’ buying decisions without forcing their branded imaginary on either customers or publishers.

It’s one of those innovations that promotes creativity and offers something for everyone. As Luke Chesser, Cofounder of Unsplash, put it:

Brands get impact, contributors get paid opportunities, and creators get more images to create openly with. It’s a win-win-win.

https://buffer.com/resources/unsplash-for-brands/

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Listen to the most recent episode of my podcast: #TheVoiceofSocialMedia Increase Your Social Media Engagement with other people’s content 💪🙌😎🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍 #SMM https://anchor.fm/mike-armstrong9/episodes/TheVoiceofSocialMedia-Increase-Your-Social-Media-Engagement-with-other-peoples-content–SMM-eg916q

#TheVoiceofSocialMedia Increase Your Social Media Engagement with other people’s content 💪🙌😎🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍🎙 – Another The Voice of Social Media Episode where #TheVoiceofSocialMedia & #KingofMarketing Mike Armstrong talks about the importance of liking and engaging with other people’s social content in order to help them out and have the favour returned so that you can have your marketing and messages go much further 👑🎙 #SocialMedia #MikeArmstrong #YouCanDoIt #PositivityPodcast #Motivation #MotivationalPodcast #Entrepreneurship #PersonalDevelopmentPodcast #SalesPodcast #MarketingPodcast 😎 #Sales #Marketing #PersonalDevelopment #WOLFofWALES #WOW 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WOWPodcast #SalesTraining #LifeCoaching #BusinessTraining from #MikeArmstrong Teaching people how to achieve their goals and dreams via various motivation, education and personal development teachings! #MikeArmstrongSalesTraining #MikeArmstrongMarketingTraining #MikeArmstrongBusinessTraining #MikeArmstrongEntrepreneurTraining #MikeArmstrongTraining #MATraining on his #YouCanDoItPodcast – #MikeArmstrongPodcast / #MikeArmstrongPodcasts – Rapid Business Growth, Personal Development and Sales & Marketing Training & Advice From #MikeArmstrong on the #YouCanDoItPodcast #YCDI #YCDIPodcast featuring the #Awesome Mike Armstrong #AwesomeArmstrong – #Motivation #Motivated #Motivational #MotivationalPodcast – #10x #20x #Infinityx  #BusinessGrowth #RapidBusinessGrowth #PersonalGrowth #PersonalDevelopment 🚀😎 – #MikeArmstrongYouCanDoItPodcast – More About Mike;  Mike is “The Awesome Mike Armstrong” – A #Philanthropic #Entrepreneur who loves to help people. He’s also an Author, Speaker, Mentor, Coach, Blogger, Vlogger & Podcaster who lives to help people especially; Struggling Business Owners and Entrepreneurs who need a lift and those suffering with Mental Health issues #MentalHealth #MentalWellbeing #MentalHealthSupport. Mike has spent years cultivating an awesome global network, and is currently building an #AwesomeArmy of similarly minded #Philanthropist #Entrepreneurs and is happy to share the contacts and the love with those who are deserving. If that’s you please get in touch with Mike. Mike Armstrong of Mike Armstrong Ltd | MA Group | MA Consultancy | MA Web | MA Training | Marketing Wales / WelshBiz | Tourism Wales | Things To Do In | MA News | MAN Media | MA Property | Mike Armstrong News & Mike Armstrong’s You Can Do It Podcast.

Mike’s areas of Interest and Expertise include Welsh Business News & Events, UK Business News & Events, Global Business News & Events, Business Advice & Personal Development, Rapid Business Growth, Happiness, Success, Goal Achieving, Knowledge Sharing, Elite Performance, as well as Sales & Marketing Mentoring, Coaching, Training and Services inc. Sales & Marketing Strategy & Services, Social Media Strategy & Services, SEO Strategy & Services, Content Marketing Strategy & Services, Ecommerce Strategy & Services, Business Growth Strategy & Services and Property Maintenance, Property Management and Property Development Joint Ventures (JV’s) – All aimed at Biz Owners, Entrepreneurs, Speakers, Coaches, Startups, Networkers, Global Networks and people in need of help, support, love and a pick me up etc.

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Search & connect with Mike Armstrong in any social media as well as MA Consultancy & WelshBiz!

Also pls join one or all of my Cardiff Businesses, Welsh Businesses, UK Businesses, Global Businesses, Global Networkers, Entrepreneur Zone, Wolf of Wales Fans, Mental Health Support Group, or Mike Armstrong Podcast Fans – Groups on FB 👍😎 or the #AwesomeArmy if you want to get involved and join the team!

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Listen to or watch Entrepreneur chats and more on the Mike Armstrong Podcast or the Mike Armstrong You Tube Channel #MikeArmstrong

Check out my podcast, Mike Armstrong’s Podcast – Mike’s You Can Do It Podcast – MikeArmstrongPodcasts by #MikeArmstrong , on Anchor! https://anchor.fm/mike-armstrong9

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Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#TheVoiceofSocialMedia Episode on the Mike Armstrong Podcast Show – #KingofMarketing

Listen to the most recent episode of my podcast: #TheVoiceofSocialMedia #KingOfMarketing talking about LinkedIn Pods 🎙& LinkedIn Marketing Strategies https://anchor.fm/mike-armstrong9/episodes/TheVoiceofSocialMedia-KingOfMarketing-talking-about-LinkedIn-Pods–LinkedIn-Marketing-Strategies-eg04so

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#MikeArmstrong #KingofMarketing #Podcast – Search Marketing and SEO Advice – #MikeArmstrongPodcasts

Listen to the most recent episode of my podcast: #KingofMarketing #MikeArmstrong talking about Search Marketing and Search Engine Optimisation / SEO😎 https://anchor.fm/mike-armstrong9/episodes/KingofMarketing-MikeArmstrong-talking-about-Search-Marketing-and-Search-Engine-Optimisation–SEO-ef97r3

#KingofMarketing #MikeArmstrong talking about Search Marketing and Search Engine Optimisation / SEO 👑 😎💪🙌🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍 – Another King of Marketing Episode #KingofMarketing – The Importance of getting your search marketing right for those switching to online 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿 #MikeArmstrong #YouCanDoIt #PositivityPodcast #Motivation #MotivationalPodcast #Entrepreneurship #PersonalDevelopmentPodcast #SalesPodcast #MarketingPodcast 😎 #Sales #Marketing #PersonalDevelopment #WOLFofWALES #WOW #WOWPodcast #SalesTraining #LifeCoaching #BusinessTraining from #MikeArmstrong Teaching people how to achieve their goals and dreams via various motivation, education and personal development teachings! #MikeArmstrongSalesTraining #MikeArmstronarketingTraining #MikeArmstrongBusinessTraining #MikeArmstrongEntrepreneurTraining #MikeArmstrongTraining #MATraining on his #YouCanDoItPodcast – #MikeArmstrongPodcast / #MikeArmstrongPodcasts – Rapid Business Growth, Personal Development and Sales & Marketing Training & Advice From #MikeArmstrong on the #YouCanDoItPodcast #YCDI #YCDIPodcast featuring the #Awesome Mike Armstrong #AwesomeArmstrong – #Motivation #Motivated #Motivational #MotivationalPodcast – #10x #20x #Infinityx  #BusinessGrowth #RapidBusinessGrowth #PersonalGrowth #PersonalDevelopment 🚀😎 – #MikeArmstrongYouCanDoItPodcast – More About Mike;  Mike is “The Awesome Mike Armstrong” – A #Philanthropic #Entrepreneur who loves to help people. He’s also an Author, Speaker, Mentor, Coach, Blogger, Vlogger & Podcaster who lives to help people especially; Struggling Business Owners and Entrepreneurs who need a lift and those suffering with Mental Health issues #MentalHealth #MentalWellbeing #MentalHealthSupport. Mike has spent years cultivating an awesome global network, and is currently building an #AwesomeArmy of similarly minded #Philanthropist #Entrepreneurs and is happy to share the contacts and the love with those who are deserving. If that’s you please get in touch with Mike. Mike Armstrong of Mike Armstrong Ltd | MA Group | MA Consultancy | MA Web | MA Training | Marketing Wales / WelshBiz | Tourism Wales | Things To Do In | MA News | MAN Media | MA Property | Mike Armstrong News & Mike Armstrong’s You Can Do It Podcast.

Mike’s areas of Interest and Expertise include Welsh Business News & Events, UK Business News & Events, Global Business News & Events, Business Advice & Personal Development, Rapid Business Growth, Happiness, Success, Goal Achieving, Knowledge Sharing, Elite Performance, as well as Sales & Marketing Mentoring, Coaching, Training and Services inc. Sales & Marketing Strategy & Services, Social Media Strategy & Services, SEO Strategy & Services, Content Marketing Strategy & Services, Ecommerce Strategy & Services, Business Growth Strategy & Services and Property Maintenance, Property Management and Property Development Joint Ventures (JV’s) – All aimed at Biz Owners, Entrepreneurs, Speakers, Coaches, Startups, Networkers, Global Networks and people in need of help, support, love and a lick me up etc.

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Also pls join one or all of my Cardiff Businesses, Welsh Businesses, UK Businesses, Global Businesses, Global Networkers, Entrepreneur Zone, Wolf of Wales Fans, Mental Health Support Group, or Mike Armstrong Podcast Fans – Groups on FB 👍😎 or the #AwesomeArmy of you want to get involved and join the team!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Great Content Marketing Poscast…

Check out this podcast on Goodpods. The Content 10x Podcast is full of great content marketing tips and advice – https://goodpods.app.link/R25rjFEpp6

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

3 Ways to Change Your Content & Social Marketing To Foster Digital Empathy

These days, when we are no longer sure what tomorrow is going to bring and most of us are isolated from the rest of the world, we all feel extremely vulnerable and insecure.

This is the time when brands and businesses are uniting forces to spread love and help people cope with fear and isolation.

For example, Facebook has launched the care button helping its users empathize and sympathize with one another. Guinness issued a supportive commercial to emphasize the importance of social distancing and kindness instead of promoting its usual agenda.

If you have content to give away, now is the best time to do that. For example, instead of extending free trial offers like many companies did, Audible offered a huge part of its premium content free of charge, with no app or account needed to access it. To access the free content, people can simply use Audible’s player that requires no downloading or registration.

You don’t have to be a huge brand to be helpful. WP Beginner’s founder has put together a mega guide to help people losing jobs to find a way to build income online.

This is the kind of empathy brands need to be striving: No strings attached.

Now that humanity is facing a lot of uncertainty, business owners and marketers need to take a long-term view. While keeping your business afloat must still be our top priority, changing the focus from increasing revenue to fostering empathy is key to stability.

In this trying time, marketers need to find the way for their brands to communicate compassion, and not for the sake of increased revenue. Your brand image is what can help your business survive.

Not every brand can afford to be a caregiver but all of us should be doing our best at helping one another make it through these difficult times.

Newsjacking needs to give way to genuine empathy.

What is Digital Empathy?

Emotional empathy is a human being’s capacity to feel the emotions of another.

Empathy helps create a better marketing strategy by pushing brands to imagine how their target customers may feel when hearing the marketing message or using the product in question.

Empathic marketing approach has also proven to build trust through genuine customer-centricity.

How Can Content Marketing Foster Digital Empathy?

Create a Genuinely Useful Resource

Creating an education resource has always been a somewhat selfish endeavor, at least when brands were investing in it. They were trying to get links back and/or traffic in exchange for investing in a purely informational content asset.

These days, investing in being helpful to the community is more than a marketing tactic. It is part of guiding your past and potential customers through these difficult times, making their lives easier. It’s giving back to the world.

To create a genuinely useful resource, use niche question research. Text Optimizer provides a helpful tool allowing you to uncover questions your target customers are looking to answer.

Text Optimizer

According to a report done by Edelman, the overwhelming majority of consumers – over 80% – want brands to use their voices to educate, so this is the best and the safest tactic you can embrace now.

Now that lots of people are actively looking for ways to use the time at home productively and educate themselves, the best you can do is to use your internal company’s expertise, tools and products to build something really helpful and practical. Here are the tools to put together a knowledge base or a wiki to get you started.

Avoid Making Misleading Claims

Nowadays all businesses are trying to maintain or even increase sales by figuring out how their product line fits into the new reality. This approach may be dangerous as this strategy may result in insensitive and misleading claims.

For example, a bank informing customers how to use its tools to keep their finances safe is appreciated. However a drink manufacturer building content on how their product will keep you hydrated if you get sick is a plain PR stunt.

When you are planning your content strategy around current pandemic, always ask yourself important questions:

  • Is this content going to be genuinely helpful and useful?
  • Do I (or my writers) have a solid expertise in this new angle?
  • Is the tone going to be neutral?
  • Is this piece going to be scientifically supported?

Providing good references to trusted resources is always a good idea, especially if you mention any health-related tips.

Search Google for [keyword site:GOV] to find official and government-supported sources to include:

Search Google for [keyword site:GOV]

If You Have Nothing to Contribute, Say Nothing

The brands’ willingness to exploit COVID-19 pandemic has been so obvious, it has resulted in lots of hilarious memes.

When businesses are being criticized and lose credibility, the best thing you can do is to stay away. If you are not sure your message is helpful and genuine enough, just keep silent until you are sure.

This strategy will pay off: When finally your voice is needed, you will be heard.

It may be tempting to speak up now while it is still hot news, but brands are as vulnerable these days as are consumers. Take your time figuring how to refocus your content marketing strategy the way it is both safe to your brand message and helpful for the community.

Brands need to define a credible role they are playing, or step back and say nothing.

Include your co-workers in crafting your content marketing plan and evaluating it. They may provide you with some insight into how different people may react to your message and how to make it more helpful.

If collaboration hasn’t been part of your content marketing routine, now is a good time that you streamline and foster your in-company communication. Nextiva offers a solutions for improved internal business communication by consolidating all kinds of communication apps together:

The more efficiently information is shared throughout the company, the more thoughtful marketing strategy you will be able to set up.

This Crisis is Not About YOU

Finally, this is not about you or your brand. This crisis is about everyone in the world.

Try making it about you and risk facing a serious reputational crisis. This is both McDonald and Volkswagen trying to hijack the “social distancing” approach by changing their own logos did get them into the news outlets but failed to impress anyone.

These days the risk of a long-term negative brand association is far greater than a quick wins.

Earn your customers’ trust now and they will stick around long after the crisis is over. According to the aforementioned report from Edelman, over 70% of consumers claim they will lose trust in a brand if their marketing message is putting profit over people.

It has long been a valid marketing tactic to pick up on the latest trends and adapt your marketing to tune into the interest peak. But in these months of stress and uncertainty, marketers need to be extra careful and avoid betting on the target customer’s vulnerability.

It is time that brands should urge authenticity and embrace digital empathy. Marketers need to use a thoughtful approach to PR and focus on authenticity and action.

Image by mohamed Hassan from Pixabay

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.


The post 3 Ways to Change Your Content & Social Marketing To Foster Digital Empathy appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/05/3-ways-to-change-your-content-social-marketing-to-foster-digital-empathy/

3 Ways to Change Your Content & Social Marketing To Foster Digital Empathy

These days, when we are no longer sure what tomorrow is going to bring and most of us are isolated from the rest of the world, we all feel extremely vulnerable and insecure.

This is the time when brands and businesses are uniting forces to spread love and help people cope with fear and isolation.

For example, Facebook has launched the care button helping its users empathize and sympathize with one another. Guinness issued a supportive commercial to emphasize the importance of social distancing and kindness instead of promoting its usual agenda.

If you have content to give away, now is the best time to do that. For example, instead of extending free trial offers like many companies did, Audible offered a huge part of its premium content free of charge, with no app or account needed to access it. To access the free content, people can simply use Audible’s player that requires no downloading or registration.

You don’t have to be a huge brand to be helpful. WP Beginner’s founder has put together a mega guide to help people losing jobs to find a way to build income online.

This is the kind of empathy brands need to be striving: No strings attached.

Now that humanity is facing a lot of uncertainty, business owners and marketers need to take a long-term view. While keeping your business afloat must still be our top priority, changing the focus from increasing revenue to fostering empathy is key to stability.

In this trying time, marketers need to find the way for their brands to communicate compassion, and not for the sake of increased revenue. Your brand image is what can help your business survive.

Not every brand can afford to be a caregiver but all of us should be doing our best at helping one another make it through these difficult times.

Newsjacking needs to give way to genuine empathy.

What is Digital Empathy?

Emotional empathy is a human being’s capacity to feel the emotions of another.

Empathy helps create a better marketing strategy by pushing brands to imagine how their target customers may feel when hearing the marketing message or using the product in question.

Empathic marketing approach has also proven to build trust through genuine customer-centricity.

How Can Content Marketing Foster Digital Empathy?

Create a Genuinely Useful Resource

Creating an education resource has always been a somewhat selfish endeavor, at least when brands were investing in it. They were trying to get links back and/or traffic in exchange for investing in a purely informational content asset.

These days, investing in being helpful to the community is more than a marketing tactic. It is part of guiding your past and potential customers through these difficult times, making their lives easier. It’s giving back to the world.

To create a genuinely useful resource, use niche question research. Text Optimizer provides a helpful tool allowing you to uncover questions your target customers are looking to answer.

Text Optimizer

According to a report done by Edelman, the overwhelming majority of consumers – over 80% – want brands to use their voices to educate, so this is the best and the safest tactic you can embrace now.

Now that lots of people are actively looking for ways to use the time at home productively and educate themselves, the best you can do is to use your internal company’s expertise, tools and products to build something really helpful and practical. Here are the tools to put together a knowledge base or a wiki to get you started.

Avoid Making Misleading Claims

Nowadays all businesses are trying to maintain or even increase sales by figuring out how their product line fits into the new reality. This approach may be dangerous as this strategy may result in insensitive and misleading claims.

For example, a bank informing customers how to use its tools to keep their finances safe is appreciated. However a drink manufacturer building content on how their product will keep you hydrated if you get sick is a plain PR stunt.

When you are planning your content strategy around current pandemic, always ask yourself important questions:

  • Is this content going to be genuinely helpful and useful?
  • Do I (or my writers) have a solid expertise in this new angle?
  • Is the tone going to be neutral?
  • Is this piece going to be scientifically supported?

Providing good references to trusted resources is always a good idea, especially if you mention any health-related tips.

Search Google for [keyword site:GOV] to find official and government-supported sources to include:

Search Google for [keyword site:GOV]

If You Have Nothing to Contribute, Say Nothing

The brands’ willingness to exploit COVID-19 pandemic has been so obvious, it has resulted in lots of hilarious memes.

When businesses are being criticized and lose credibility, the best thing you can do is to stay away. If you are not sure your message is helpful and genuine enough, just keep silent until you are sure.

This strategy will pay off: When finally your voice is needed, you will be heard.

It may be tempting to speak up now while it is still hot news, but brands are as vulnerable these days as are consumers. Take your time figuring how to refocus your content marketing strategy the way it is both safe to your brand message and helpful for the community.

Brands need to define a credible role they are playing, or step back and say nothing.

Include your co-workers in crafting your content marketing plan and evaluating it. They may provide you with some insight into how different people may react to your message and how to make it more helpful.

If collaboration hasn’t been part of your content marketing routine, now is a good time that you streamline and foster your in-company communication. Nextiva offers a solutions for improved internal business communication by consolidating all kinds of communication apps together:

The more efficiently information is shared throughout the company, the more thoughtful marketing strategy you will be able to set up.

This Crisis is Not About YOU

Finally, this is not about you or your brand. This crisis is about everyone in the world.

Try making it about you and risk facing a serious reputational crisis. This is both McDonald and Volkswagen trying to hijack the “social distancing” approach by changing their own logos did get them into the news outlets but failed to impress anyone.

These days the risk of a long-term negative brand association is far greater than a quick wins.

Earn your customers’ trust now and they will stick around long after the crisis is over. According to the aforementioned report from Edelman, over 70% of consumers claim they will lose trust in a brand if their marketing message is putting profit over people.

It has long been a valid marketing tactic to pick up on the latest trends and adapt your marketing to tune into the interest peak. But in these months of stress and uncertainty, marketers need to be extra careful and avoid betting on the target customer’s vulnerability.

It is time that brands should urge authenticity and embrace digital empathy. Marketers need to use a thoughtful approach to PR and focus on authenticity and action.

Image by mohamed Hassan from Pixabay

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.


The post 3 Ways to Change Your Content & Social Marketing To Foster Digital Empathy appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/05/3-ways-to-change-your-content-social-marketing-to-foster-digital-empathy/

3 Ways to Change Your Content & Social Marketing To Foster Digital Empathy

These days, when we are no longer sure what tomorrow is going to bring and most of us are isolated from the rest of the world, we all feel extremely vulnerable and insecure.

This is the time when brands and businesses are uniting forces to spread love and help people cope with fear and isolation.

For example, Facebook has launched the care button helping its users empathize and sympathize with one another. Guinness issued a supportive commercial to emphasize the importance of social distancing and kindness instead of promoting its usual agenda.

If you have content to give away, now is the best time to do that. For example, instead of extending free trial offers like many companies did, Audible offered a huge part of its premium content free of charge, with no app or account needed to access it. To access the free content, people can simply use Audible’s player that requires no downloading or registration.

You don’t have to be a huge brand to be helpful. WP Beginner’s founder has put together a mega guide to help people losing jobs to find a way to build income online.

This is the kind of empathy brands need to be striving: No strings attached.

Now that humanity is facing a lot of uncertainty, business owners and marketers need to take a long-term view. While keeping your business afloat must still be our top priority, changing the focus from increasing revenue to fostering empathy is key to stability.

In this trying time, marketers need to find the way for their brands to communicate compassion, and not for the sake of increased revenue. Your brand image is what can help your business survive.

Not every brand can afford to be a caregiver but all of us should be doing our best at helping one another make it through these difficult times.

Newsjacking needs to give way to genuine empathy.

What is Digital Empathy?

Emotional empathy is a human being’s capacity to feel the emotions of another.

Empathy helps create a better marketing strategy by pushing brands to imagine how their target customers may feel when hearing the marketing message or using the product in question.

Empathic marketing approach has also proven to build trust through genuine customer-centricity.

How Can Content Marketing Foster Digital Empathy?

Create a Genuinely Useful Resource

Creating an education resource has always been a somewhat selfish endeavor, at least when brands were investing in it. They were trying to get links back and/or traffic in exchange for investing in a purely informational content asset.

These days, investing in being helpful to the community is more than a marketing tactic. It is part of guiding your past and potential customers through these difficult times, making their lives easier. It’s giving back to the world.

To create a genuinely useful resource, use niche question research. Text Optimizer provides a helpful tool allowing you to uncover questions your target customers are looking to answer.

Text Optimizer

According to a report done by Edelman, the overwhelming majority of consumers – over 80% – want brands to use their voices to educate, so this is the best and the safest tactic you can embrace now.

Now that lots of people are actively looking for ways to use the time at home productively and educate themselves, the best you can do is to use your internal company’s expertise, tools and products to build something really helpful and practical. Here are the tools to put together a knowledge base or a wiki to get you started.

Avoid Making Misleading Claims

Nowadays all businesses are trying to maintain or even increase sales by figuring out how their product line fits into the new reality. This approach may be dangerous as this strategy may result in insensitive and misleading claims.

For example, a bank informing customers how to use its tools to keep their finances safe is appreciated. However a drink manufacturer building content on how their product will keep you hydrated if you get sick is a plain PR stunt.

When you are planning your content strategy around current pandemic, always ask yourself important questions:

  • Is this content going to be genuinely helpful and useful?
  • Do I (or my writers) have a solid expertise in this new angle?
  • Is the tone going to be neutral?
  • Is this piece going to be scientifically supported?

Providing good references to trusted resources is always a good idea, especially if you mention any health-related tips.

Search Google for [keyword site:GOV] to find official and government-supported sources to include:

Search Google for [keyword site:GOV]

If You Have Nothing to Contribute, Say Nothing

The brands’ willingness to exploit COVID-19 pandemic has been so obvious, it has resulted in lots of hilarious memes.

When businesses are being criticized and lose credibility, the best thing you can do is to stay away. If you are not sure your message is helpful and genuine enough, just keep silent until you are sure.

This strategy will pay off: When finally your voice is needed, you will be heard.

It may be tempting to speak up now while it is still hot news, but brands are as vulnerable these days as are consumers. Take your time figuring how to refocus your content marketing strategy the way it is both safe to your brand message and helpful for the community.

Brands need to define a credible role they are playing, or step back and say nothing.

Include your co-workers in crafting your content marketing plan and evaluating it. They may provide you with some insight into how different people may react to your message and how to make it more helpful.

If collaboration hasn’t been part of your content marketing routine, now is a good time that you streamline and foster your in-company communication. Nextiva offers a solutions for improved internal business communication by consolidating all kinds of communication apps together:

The more efficiently information is shared throughout the company, the more thoughtful marketing strategy you will be able to set up.

This Crisis is Not About YOU

Finally, this is not about you or your brand. This crisis is about everyone in the world.

Try making it about you and risk facing a serious reputational crisis. This is both McDonald and Volkswagen trying to hijack the “social distancing” approach by changing their own logos did get them into the news outlets but failed to impress anyone.

These days the risk of a long-term negative brand association is far greater than a quick wins.

Earn your customers’ trust now and they will stick around long after the crisis is over. According to the aforementioned report from Edelman, over 70% of consumers claim they will lose trust in a brand if their marketing message is putting profit over people.

It has long been a valid marketing tactic to pick up on the latest trends and adapt your marketing to tune into the interest peak. But in these months of stress and uncertainty, marketers need to be extra careful and avoid betting on the target customer’s vulnerability.

It is time that brands should urge authenticity and embrace digital empathy. Marketers need to use a thoughtful approach to PR and focus on authenticity and action.

Image by mohamed Hassan from Pixabay

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.


The post 3 Ways to Change Your Content & Social Marketing To Foster Digital Empathy appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/05/3-ways-to-change-your-content-social-marketing-to-foster-digital-empathy/

Morning Motivation Today comes from the #MikeArmstrongPodcast

#MikeArmstrongsPodcast

#MorningMotivation for those in the #Coronavirus #Lockdown #WorkingFromHomr from #MikeArmstrong via the #MikeArmstrongPodcast #Lockdownbenefits #LockdownNotLetdown #GetCreative #GetCreating #WriteABook #StartAPodcast #Podcasting #Podcasts #PositivityPodcast #Positivity #PMA #PositiveMentalAttitide #WhoKnowsYou ##GetInvolved #MotivationFromTheSituation #WhenTheGoingGetsToughTheToughGetsGoing #ReadBooks #WatchFilms #GetEducated #GetLearning #BeActive #Marketing #ContentCreation #ContentMarketing #ChooseLife #Thrive #TimeToLive #Covid19 #WFH #Wales #UK

Good Morning and have a great day 👍 For more Inspiration, Motivation and Positivity please see our recently penned Coronavirus Poems – Kick Corona’s Ass #KickCoronasAssThe Upside of Coronavirus #CoronavirusUpsideHow to make a diamond #HowtomakeadiamondCoronavirus Business Poem #CoronavirusBusinessPoemThe Lockdown Choice #LockdownChoiceHow to Navigate the Wall #HowToNavigateTheWall

#MikeArmstrong / #MikeArmstrongPoems

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

10 Ways to Increase Your Content Marketing Conversion Rate [Infographic]

Looking to maximize your content results? Check out these landing page tips. 

https://www.socialmediatoday.com/news/10-ways-to-increase-your-content-marketing-conversion-rate-infographic/574148/

9 Great Content Marketing Tips (Blogging & Social Media Narketing Tips), From Buffet

” style=”max-width: 100%; display: block !important”>We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy.

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing.

So here are our best and most practical ways to see a big impact from your actions on social media:

1. Share Images on Twitter: Increase Retweets by 150%

Since Twitter announced inline images, we’ve been experimenting with this change by adding images to a lot of the tweets from our @buffer Twitter account and have noticed a big difference in the engagement we’re getting. To get a better idea of what a difference inline images has made, I took the last 100 Tweets including a link from our @buffer account (not including any Retweets) and compared the averages of the tweets with and without images included.

Using Buffer’s built-in analytics, I was able to look at the number of clicks, favorites and Retweets each of our Tweets received.

” style=”max-width: 100%; display: block !important”>

The first data point we looked at was clicks:

” style=”max-width: 100%; display: block !important”>

Our click-through rate did grow, but not by very much. My theory on this is that with an inline image, there’s more content for the user to consume without leaving Twitter (which is probably what Twitter wants), so they’re not much more likely to click-through. Of course, that’s just a theory so it’ll be interesting to see what the data says over a longer time period as we keep experimenting with this.

” style=”max-width: 100%; display: block !important”>

Favorites increased quite a lot. Along with Retweets in the graph below, this shows a lot more engagement with the Tweets themselves. Clicks, on the other hand, show engagement with the original content.

” style=”max-width: 100%; display: block !important”>

2. Share Content More Than Once

We often share our blog posts multiple times on social networks, for a few difference reasons. Some of the biggest benefits we get are more traffic, reaching people in different time zones and sharing our content with people who’ve followed us since we last posted it.

1. More Traffic

The first, and perhaps most obvious, reason to share your content more than once is to drive more traffic that the initial share.

Tom Tunguz did an experiment on his own blog to show how reposting the same content helped him to boost traffic.

To get an idea of how many people were seeing and sharing his posts, Tom looked at the number of Retweets he got when Tweeting a link to one of his blog posts. We can assume from this that actual visits to his posts increased with each Retweet, as well.

” style=”max-width: 100%; display: block !important”>

With each subsequent Tweet of an existing blog post, Tom noticed that he got around 75% as many Retweets as the time before.

We’ve also noticed that Tweeting posts from the Buffer blog more than once gives us more traffic and more engagement (favorites, Retweets).

Here’s an example where we’ve done this:

” style=”max-width: 100%; display: block !important”>

2. Hit multiple time zones

Guy Kawasaki is known for posting the same content multiple times, and one reason he advocates doing this is to reach your followers in different time zones. He’s found that this increases the traffic to his content, particularly when Tweeting the same link several times:

The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. Why get 600 page views when you can get 2,400?

Guy generally repeats Tweets of his blog posts (with minor variations) four times each, to hit different time zones:

We provide content repeatedly because people live in different time zones and have different social media habits.

3. Reach your new followers

Something we’ve noticed at Buffer is that a lot of our posts are still relevant months after we publish them. The other thing that changes after we publish a post is that more people follow us on social networks, so if we repost content from our blog that’s six months old, many of our followers will be seeing it for the first time, so they’ll get value out of it even though it’s old content.

You can use a tool like Twitter Counterto track your follower growth, so you know when it’s a good time to repost some of your older content.

3. A/B Test on Social Networks

Since we usually post the same content to Twitter multiple times, we take advantage of this opportunity to test out what headline works best for the blog post.

Here’s how we usually run that kind of experiment:

  1. Find 2 headlines for an article that you think will perform well.
  2. Tweet both of these headlines at roughly the same time, at least 1 hour apart. We’ve found that posting the two Tweets both in the morning or both in the afternoon works best.
  3. Compare the data for each Tweet to find the best headline for your blog post.

Here’s an example of the analytics from a headline experiment we did on this blog post:

First tweet:

” style=”max-width: 100%; display: block !important”>

Second tweet:

” style=”max-width: 100%; display: block !important”>

The second Tweet clearly performed better as we found out through our social analytics and Buffer’s algorithm also identified it as a top Tweet. In fact, you can clearly see that the second headline got double the number of clicks.

When we see a big difference in engagement on a different headline like that, we usually go back to the original post and change the title itself (the URL never changes, just the heading of the post).

4. Reframe Content to Suit Your Audience

Something we try to do each time we post a piece of content is to slightly reframe it so we’re not just repeating ourselves.

Here’s an example of how we might do that on Facebook.

First, we post the actual link:

” style=”max-width: 100%; display: block !important”>

Then we go and post only one image to explain part of the post:

” style=”max-width: 100%; display: block !important”>

This way we can sometimes get double or even triple the amount of engagement by highlighting different elements of the content each time we post it. We often do this on Twitter as well.

First we publish it as a link:

Then, taking advantage of Twitter’s new expanded images feature, we publish it as an image and reframing it:

You can simply right click any image on the web with Buffer’s browser extensions for Firefox and Chrome to share a new image post on Twitter or Facebook, that according to the latest social media statistics, will garner significant more clicks, Retweets and favorites.

We also try slightly different wording each time we post the same thing, like this:

” style=”max-width: 100%; display: block !important”>

5. Re-Buffer Posts and Buffer Native Retweets

A fairly recent feature we added to Buffer is the ability to drag-and-drop updates. You can now easily copy updates from your Twitter account to your Facebook account. For example:

” style=”max-width: 100%; display: block !important”>

And you can also copy past updates back into your Buffer queue, which is really useful for getting more out of popular posts:

” style=”max-width: 100%; display: block !important”>

Another neat feature of Buffer is that you can schedule native Retweets from Twitter.com. This is super easy and works with the click of a button. To get started, you just need to install the Buffer browser extension.

Now, whenever you see a Tweet that’s worth sharing, you can hit the Buffer button:

” style=”max-width: 100%; display: block !important”>

This will let you easily schedule a native Retweet from any of your Twitter accounts:

” style=”max-width: 100%; display: block !important”>

Plus, you can easily change the Retweet to the old school “RT @username: Text of the tweet” format. If you hover over the composer, you’ll see an option to “change to quote”:

” style=”max-width: 100%; display: block !important”>

That’s all it takes! Now you’ll see that Retweet in your Buffer queue, waiting to be published. Of course you can still edit the update to delete, change it to a quote or move it around in your queue:

” style=”max-width: 100%; display: block !important”>

6. Keep on Top of Your Brand and Find Great Content with Mention & Buffer

Mention is a great tool to help you keep on top of your brand all over the web. It lets you monitor mentions of your brand specifically, as well as industry keywords, competitors and more. When you sign up for an account, the first thing you’ll want to do is create a new alert. This is as simple as naming your alert and adding any keywords you want to monitor:

” style=”max-width: 100%; display: block !important”>

To get the most out of the recent integration of Mention + Buffer, you can now add your Buffer account to your Mention alerts so you can publish results to social networks. You can do this when you create a new alert, as well as adding your Facebook or Twitter accounts:

” style=”max-width: 100%; display: block !important”>

If you add your Buffer account, you’ll be able to publish to all of your connected social profiles and pages, just like you can from the Buffer dashboard or browser extensions.

Inside your alert results, you can filter by source including images, blogs, Twitter, Facebook, videos and more. If you choose blogs, you can find some great content to fill up your Buffer account:

” style=”max-width: 100%; display: block !important”>

Once you’ve found a post that you want to share, just click on the “React” menu and choose “Add to Buffer”:

” style=”max-width: 100%; display: block !important”>

7. Use Followerwonk to Tweet at Optimal Times

Followerwonk is a tool that we love using at Buffer to work out when is the best time for us to tweet.

To get started, head over to Followerwonk and click on “Analyze followers”

” style=”max-width: 100%; display: block !important”>

Next, pop your Twitter username into the box and select “analyze their followers” from the drop-down:

” style=”max-width: 100%; display: block !important”>

When your report is done, you’ll see a graph that shows when your followers are most active:

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If you use Buffer, you can take advantage of this by creating a Buffer schedule based on your Followerwonk report. Just choose how many times you want to post each day, and hit the “Schedule at Buffer” button.

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8. Transparency

Something we’ve found that’s really helped us to bond with our readers and build up a community around Buffer is to be really open about how we run the company. We share details about Buffer on our Open blog, as well as in interviews and on other sites.

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We share details about our support team and how we handle customer support each month:

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And about our revenue:

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And we’ve even published a deep-dive before on how we manage our content strategy for the Buffer blog:

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cm blog

9. Set Up Google Authorship

Google Authorship is not just the photo and byline that appears on search results pages, thought that’s a large part of it.

Below is a search results page for the term “Google authorship” showing many entries that have taken advantage of authorship:

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In addition to the byline, there is a strategic layer to Google authorship. The tie-in with Google+ profiles creates verified connections between content on the web and the creators of the content. This gives Google the ability to identify quality, human-created content.

There are several benefits of setting up Google authorship for your content:

1. Your authorship byline will get you noticed.

Look at the below heatmap generated by eye-tracking studies. As you might expect, the top results on the page get a lot of looks, but so too do the results with rich snippets (and not so much for the results in between).

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2. Entries with rich snippets have higher click-through rates.

A study performed by search marketing firm Catalyst found that clicks improved 150% with Google authorship.

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3. Authorship is an advantage to the little guy.

Authorship offers a competitive advantage. A recent study found that only 3.5% of Fortune 500 companies are actively using authorship. Until they do, they are giving a big opportunity to the rest of us.

Authorship may be the future of search.

Don’t take it from me. Take it from Google’s Eric Schmidt. He sees a future where identity plays a big part in search results.

Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.

To get started with Google authorship, you can check out this step-by-step guide on the Buffer blog.

That’s it! I hope some of these might be useful for you here. We’ve recently introduced the brand new Buffer for Business too, so in case you’re looking for a powerful social media management tool, take a look, we’d love your feedback on it.

Subscribe to our new Definitivenewsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in.

Image credits: Tomasz Tunguz

For more see –

https://www.convinceandconvert.com/content-marketing/9-best-from-buffer/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

16 Great Blogging Tips from 16 Great Bloggers…

I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them.

These 16 bloggers shared one important tip each for blogging beginners. No doubt, even if you’re not a beginner these tips will probably prove to be useful.

Create blog posts that answer the most interesting questions from people you engage with on social media.

Dave Larson, founder of @tweetsmarter

This can be a great way to gather ideas of what topics people would most like to read about, which will help your blog grow! One of the best ways I’ve seen this in action is through blog comments or Tweets. In one example, here on FastCompany a lot of people requested a post that features more women entrepreneurs:

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blogging advice - screenshot

Now, a few weeks later adding such an article where just women contributed and built great businesses was a big hit:

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blogging advice - fastco screenshot

 

Understand your audience better than they understand themselves. It takes a lot of upfront research, and often means being a member of the very tribe you’re trying to lead – but it pays off.

Brian Clark, founder and CEO, Copyblogger

Understanding your audience better means you’ll have a better idea of what blog content will resonate with them, which is a good start when you get to writing blog posts.

A great technique for doing this is to simply ask your readers first on Twitter, Facebook or LinkedIn with an engaging quote. If people respond well to it, than this is probably a great topic to write about. An example for this comes from Andrew Chen who famously “tests” his blogpost ideas on Twitter first.

And so does Joel here at Buffer. Take this example from a recent Twitter post of his, where he simply tweeted one quote to see how well people liked a topic before he blogged about it:

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blogging advice - tweet

 

Write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.

Adii Pienaar, founder of PublicBeta

Adii’s experience in writing for himself firstly has made a difference to his blog in ways he didn’t expect:

Yes, since I’ve been writing for myself, I’ve found that I write more and I publish more often. I think though that the main reason for that is that I don’t decide whether to publishing something based on the traction / reception that the post will receive within my audience; instead if I want to publish something, I do so. For myself.

Start building your email list from day one. Even if you don’t plan on selling anything, having an email list allows you to promote your new content to your audience directly without worrying about search rankings, Facebook EdgeRank, or other online roadblocks in communications.

Kristi Hines, freelance writer and professional blogger

When you’re asking readers to sign up for your email list, you might want to try experimenting with different language. Willy Franzen found that his subscription rate jumped 254% higherwhen he changed his call-to-action from “subscribe by email” to “get jobs by email”:

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blogging advice - subscription rate

Using this phrase more clearly tells Willy’s readers what they’re signing up for, which clearly worked well!

 

Love the readers you already have. A lot of bloggers get quite obsessed with finding new readers – to the point that they ignore the ones they already have. Yes – do try to find new readers but spend time each day showing your current readers that you value them too and you’ll find that they will help you grow your blog.

Darren Rowse, founder of ProBlogger

Focusing on your readers is a great way to get to know them better (see tip #2). I love the way Daniel Burstein describesblog readers’ expectations of you as a blogger:

A blog is really two things. One, simply a piece of technology, a platform. But, two, it is a promise in the minds of most readers, who expect that the blog should have actual content with some elements of value that is hyper-targeted to their needs. Much like with a newspaper. Readers don’t just look at a newspaper as newsprint that is delivered on their driveway every morning. They look at it as valuable information about their city, where they live, and the things that they do.

 

I screwed up for years. I’d blog and blog. Some of my posts were doing very well on places like Hacker News, but I had such hard time getting return visitors. And very few people bothered to follow me on Twitter.

Don’t rely on people to do the work to find your Twitter account. Don’t rely on them to do the work to find your details in a sidebar. People are blind to sidebars. Thanks banner ads!

Finish your blog post with some kind of call to action to signup for an email list or follow you on Twitter. When I started doing this, I immediately increased my Twitter followers by 335% in the first 7 days.

Nate Kontny, founder of Draft

Nate uses a simple call-to-action on his blog now, that looks like this:

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blogging advice - nate screenshot

This particular technique we’ve also tested here on the Buffer blog and found it to work amazingly well to bring attention to other blog posts we’ve written, like this:

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or to Buffer product features, like this:

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blogging advice - jeff_bullas

7. Give stuff away

Give away free content that adds value to people’s lives “until it hurts” and they will love you and become loyal fans.

Jeff Bullas, blogger and author of Blogging the Smart Way

A great example of this is the research done by Incentivibe, who found that adding a giveaway contest pop-up to the bottom-right of their website led to 125% more email subscribers.

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blogging advice - contest

 

Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.

Neil Patel, founder of KISSmetrics

A study by Hubspot showed that consistent blogging actually leads to higher subscriber growth rates:

Over a two-month span, businesses that published blog entries on a regular basis (more than once a week) added subscribers over twice as fast as those companies that added content once a month.

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blogging advice - subscriber growth

 

Don’t be afraid to showcase what you know. Too many bloggers hold back the good stuff out of fear of giving away the “secret sauce.” There is no secret sauce in a world where everyone has high speed Internet access at all times. Today, you want to give away information snacks to sell knowledge meals.

Jay Baer, author of Youtility

Jay’s advice is to share the knowledge you have, rather than keeping it tucked away for a rainy day. Chris Guillebeau follows this advice by offering two free, downloadable PDFs to his readers. Chris also does what Jay calls giving away “information snacks to sell knowledge meals.” On both of the free PDF download pages, Chris markets his book on the right-hand side.

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blogging advice - cg

 

Stay true to yourself and your voice. People don’t care to follow sites so much as they care to follow people.

Chris Pirillo, founder and CEO, LockerGnome

Another blogger who advocates the importance of the writer’s voice is Jeff Goins. He says that your voice is the most important, yet over-looked part of blogging:

Writing isn’t about picking the right topic; it’s about finding the right voice. What matters, what readers really resonate with, isn’t so much what you say, but how.

Plan to invest in blogging for a long time before you see a return. The web is a big, noisy place and unless you’re willing to invest more over a greater period of time than others, you’ll find success nearly impossible. If you’re seeking short-term ROI, or a quick path to recognition, blogging is the wrong path. But if you can stick it out for years without results and constantly learn, iterate, and improve, you can achieve something remarkable.

Rand Fishkin, CEO of Moz

Rand shared these great images with us from his wife’s travel blog, Everywhereist, which shows just how long it can take to see a return on your efforts:

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If you’re blogging to create a business, a movement, or to support a cause, then you need to build an email list. It’s not an option. I don’t even consider my blog to be my community, my email list is my community. Caring about these people, writing for them, and delivering value to them should be your number one goal.

James Clear, entrepreneur, weightlifter and travel photographer

When the New York Public Libraryfocused on growing email subscription rates, this simple home page design with information about what readers could expect to receive boosted numbers by 52.8% over a more complicated version with less information about the actual newsletter:

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blogging advice - nypl

 

No matter how great your content is, it won’t matter unless you have an amazing headline. People have a split second to decide if they should click on your post, and your headline will make them decide. The headline is also essential in making it easy and desirable for people to share your post. Keep your headlines SPUB: simple, powerful, useful and bold.

Dave Kerpen, author and CEO of Likeable Local

Something we do at Buffer is to test several different headlines for each of our blog posts to determine which ones works best. Here’s an example of what that might look like:

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blogging advice - headlines

You can read more about this particular approach in more depth here: A scientific guide to writing great headlines on Twitter, Facebook and your Blog

 

There isn’t one specific set of rules to be successful in blogging. When I started blogging, I had the opportunity to learn from experienced and successful bloggers in the industry. One of the best lessons I’ve learned from them is to simply be me. I didn’t have to be too “professional” or use “big words” to impress others. I had to simply be me.

By being me, I enjoyed writing and the process more. It had me writing more than I usually would too. If you look at the the most successful writers like Seth Godin and Chris Brogan you’ll notice that they are different and unique in their own ways.

Aaron Lee, social media manager, entrepreneur and blogger

Moz CEO Rand Fishkin agrees that telling your company’s story is important, as opposed to following a formula for successful blogging:

Emotion and storytelling have been part of how we communicate with each other and inspire action for thousands of years.

 

Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.

Derek Sivers, founder of Wood Egg

Working out the best length for your blog posts can be tricky. You generally need about 300 words minimum to get indexed by search engines, but otherwise the length of your post is up to what you think feels best.

Derek Sivers noticed recently that his shorter posts were much better received by readers and seemed to be shared more, unlike his longer posts:

When I’ve written articles that were too long or had too many ideas, they didn’t get much of a reaction.

When I read books, I often feel bad for the brilliant idea buried on page 217. Who will hear it?

Stop the orchestra. Solo that motif. Repeat it. Let the other instruments build upon it.

The web is such a great way to do this.

Present a single idea, one at a time, and let others build upon it.

According to this Chartbeat graph below, many visitors to your site won’t bother scrolling, and most visitors won’t read more than about 60% of what you’ve written. Keeping it short and sharp then, could be worthwhile.

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blogging advice - chartbeat graph

If you’re looking for a general guide to blog post length, Joe Pulizzi’s blog post, “A blog post is like a miniskirt” might be useful:

A blog post is like a miniskirt.

It has to be short enough to be interesting, but long enough to cover the subject.

 

One thing I always try to keep in mind before publishing a post is would anyone want to “cite” this for any reason? Just like interesting research is great because it leaves you with a fascinating finding or an idea, I like for my posts to be the same. That doesn’t mean relying on research, but simply making sure each post has an original lesson or actionable item, making it “citable” on the web.

Gregory Ciotti, marketing strategist at Help Scout

Our very own Buffer co-founder Leo has written about a similar thing before:

When writing a post, I get into a mindset to answer just this 1 question with a Yes: “Would anyone email this article to a friend?”

It’s an extremely simple proposition. Yet, it has changed my writing completely. If I put myself into a reader’s head going through a post and seeing whether someone will say “Oh, this is interesting, John will really like this”, then I go ahead and publish it. It’s almost like an invisible threshold to pass. I need to improve the post until this level is reached. I will iterate, find more research, get more examples, until I can truly imagine this happening.

I’m sure there are lots more great tips out there about building a blog. What’s your favorite?

Image credits: David G. Larson, Copyblogger, The WordPress Podcast, Party Biz Connect, Darren Rowse, Nate Kontny, Jeff Bullas, FounderTips, Social Media Examiner, Chris Pirillo, LinkJuice, James Clear, Dave Kerpen, Joshua Titsworth, Derek Sivers, Unbounce

For more see:

https://buffer.com/resources/blogging-advice-for-beginners-from-16-experts/amp

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

13 Newsletters You’ll Want in Your Inbox in 2020

Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. Simple as that!

Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer, and to share with your social media audience.

There are a ton of great newsletters to choose from … almost too many. Every so often, I spend time decluttering and re-establishing what content I should be subscribing to, reading, and using as a resource for links to build out my social media calendar – both personal and professional.

Having seen a ton of great newsletters pass my way, I’d love to share a short list of the best newsletters out there (many of which have become personal favorites).

Check out the list below. And hope you find some great new content!

For even more great content to share …

Newsletters are one of the many places to find inspiration for adding fresh content to social media. Here are a couple of other resources from the Buffer blog to give you even more ideas:

  1. 25 Places to Find Incredible Content to Share 
  2. 17 Unique Places to Find Great Content

13 of the Best Newsletters in 2020

1. Robinhood Snacks

Preview.

I read the Robinhood Snacks newsletter daily, no matter what. While this list is in no particular order, this one is intentionally first. It’s likely the newsletter that got me hooked on newsletters in the first place.

Their content helps me stay constantly on top of financial business news in a non-boring, non-dry, and super simple way. I’ve always struggled with staying afloat of financial news because of the language, but Robinhood’s easy explanations and punny flavor of writing makes it not only comprehensible, but enjoyable.

2. Morning Brew

The Morning Brew collects interesting stories in business in general (not just financially-focused). It’s also a great source of links across different topics to use for social media publishing.

3. Below the Fold

Now while most newsletters help you understand the major headlines of the day, Below the Fold serves a different purpose. The content is what you would have found if you still had a physical newspaper and were flipping to page two, covering important stories not making headlines and, as a result, easy to miss.

Bias alert! My amazing team at Acciyo puts this weekly newsletter together, but we work hard to dig up stories you’re not hearing anywhere else but still impact your world.

4. Buffer’s social media newsletter

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Yes, this is the newsletter for the very blog you’re reading right now. The weekly newsletter is short and sweet — full of all the latest social media news from Instagram, Twitter, Pinterest, Facebook, and more, plus the newest tools and trends.

5. Vox Sentences

While Vox has an extensive offering of newsletters, Vox Sentences takes the cake as my favorite. With all the lengthy newsletters already in existence, Vox Sentences is a daily that truly puts the “brief” in “news briefing.” They excel at covering major new stories into concise bullet points.

6. NextDraft

For a different flavor of content in your mix, turn to NextDraft, a carefully curated list of the ten most interesting things within “that swirling nightmare of information quicksand” we call the internet. Brought to you by Dave Pell, a life-long news junkie with an affinity for great puns, this daily newsletter is loved by many — including Rainn Wilson from The Office!

7. NPR’s Pop-Culture Happy Hour

Continuing on the different flavors path … NPR’s Pop Culture Happy Hour is an absolutely delightful newsletter that offers insightful opinions about the latest hit TV show or movie. The tone is fun, casual, but still very mature/insightful. Want to impress your co-workers with thoughtful analysis about Succession? PCHH is the perfect source!

8. Non-Obvious Insights

Non-Obvious Insights follows the same theme as Below the Fold, mentioned above, but specifically for marketing content. The newsletter highlights articles within the marketing world that have not been widely covered, all in a clean and simple design without leaving you overwhelmed with text.

9. NPR’s Life Kit

Another treat from NPR, Life Kit is a periodical newsletter that covers a wide range of topics including personal finance, health, parenting, education, journalism, and art. Chances are, Life Kit has covered a topic that’s relevant for your social media content.

10. NYTimes Morning Briefing

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One of their many valuable content efforts, The New York Times’ Morning Briefing is efficiently summarizes the top news stories of the day and offers a long list of feature stories that are worth a 20-minute read. A great place to look when you have that extra time and want to dig deeper.

11. Moz Top Ten

We all know and love Moz’s content, but their Top Ten newsletter specifically delivers fascinating insights about the latest news in SEO and digital marketing as a whole. Their approach is unique in that they send a semimonthly email with 10 articles that go deep in information you don’t have the time to hunt down yourself.

12. The Professional Freelancer

As marketers, we’re either hiring freelancers or sometimes freelancers ourselves — whether full time or as a side hustle to our day job. The Freelance Feels newsletter offers practical advice for how to succeed as a freelancer writer without succumbing to stress and anxiety. It’s delivered weekly on Friday.

13. The Daily Pitch

Working in tech, I love to know how the tides are changing. Whether it’s movement on investing in female founders, which companies are IPO-ing, or any other insights on the ever changing world of VC, PE, and M&A … The Daily Pitch from Pitchbook makes it easy to stay constantly informed. It’s fun to see the drama that emerges from time to time, too.


Which newsletters are your favorites?

I hope I’ve hit on a few of your favorites in the list here, as well as given you some good ideas on possible new ones to grab!

Which newsletters do you subscribe to? Which are your favorites? Which ones have you found to be most helpful with finding content to read and share?

I’d love to hear all about it in the comments!

Image sources: IconFinder, Blurgrounds, Unsplash

This article was originally published in February 2015. We refreshed it and updated it in January 2020.

https://buffer.com/resources/best-newsletters

5 Questions With Marcus Foley, Co-Founder, Tommy

Our industry is at a critical point during which potential readers and consumers are more guarded with their attention than ever before. Content is consumed at the pace of technology and, in turn, more brands are converging into narrowing spaces and facing competition from a myriad of companies both within and outside of their sectors.

As a result, we as marketers must rethink how we cater to a generation that has developed a reflex for opting out of and scrolling away from content that doesn’t match their values and interests.

View the full #SMWLDN agenda

On Friday, 1 November, during #SMWLDN, join Tommy Co-Founder, Marcus Foley, for a discussion that will address this topic exploring five practical strategies for ensuring your work is seen and not ignored and insights for reframing our strategies to catering to audiences of content experts.

Ahead of his session, we sat down with Marcus to get his perspective on the key difference between disrupting and earning attention, what brands he’s observed that are successful in their engagement tactics, the evolution of content marketing over the last few years, and more.

SMW: In the context of the ‘attention economy,’ what are a few standout examples of brands who are doing a good job in earning attention? What are their key tactics?

MF: First up, in the highly-competitive fashion category, for me, Pretty Little Thing are head-and-shoulders above their peers. Their goal is to make every woman feel like they’re ready to take on the world and they certainly celebrate everybody. It oozes effortlessly through everything they do on their social channels.

The way they celebrate body diversity is beautiful, their approach to building endorsements through influencers and peers is carefully considered, the way they speak their brand truth is ever-present and their commitment to constantly giving back to their community is clear to see; consistently identifying opportunities to engage and stand for so much more than just selling their products. Add to that punchy copywriting, a distinct digital brand world this is craft at its best.

Often one of my go-to’s is Nike Running. I simply love their Instagram channel and often benchmark their content. From click-bait carousels that make you want to explore more, vertical formats that move beyond the AV edit, by transforming a linear piece of content to tell a story in a unique and interesting way, or serving a piece of content that grabs your attention for all the right reasons. For example, disrupting your feed at that one moment you’re doing anything but going for that run “You’re all caught up. You can now put your phone down and go run”. Nike knows how to consistently earn your attention.

For me they are living proof if you’re willing to invest in content marketing, you can leave your competition behind. By being playful, mischievous and contextual at their core, they are winning through in the attention economy.

In your perspective, what is the difference between earning attention and disrupting? How should we, as marketers, reframe our thinking around earning attention?

Firstly, in the context of creating content for social media, disrupting is a tactic to grab someone’s attention. Think impact followed by the narrative. It should be a single-minded obsession with how you disrupt their feed and stop them from scrolling past you.

We consider how to seduce the viewer into examining the work and there are a number of tactics you can deploy; from mimicking the scroll, hacking the UI, subverting the familiar in an interesting way or simply creating a piece of content that is visually stunning. Whichever tactic we deploy, we never lose sight of our moment of impact and are always brutally honest when we ask ourselves “does this stop us mid-scroll, does it deserve our attention”. If the answers is no, then push back, start again.

Secondly, earning attention is about figuring out how to get people to keep paying attention to you because once you earned the right, audiences will give you more of their time. Once you’ve unlocked their attention you must hold that attention and use that attention effectively. This is the fundamental challenge we have to address as marketeers. Ask yourself what are you bringing to the party, do I deserve to turn up in their feed, do I deserve a few moments of their time and am I consistently earning the right for the audience to keep paying attention to me?

We need to be honest about the capacity for human attention, figure out how to get people to keep paying attention. If content lacks variety, intelligence, and inventiveness we will zone out.

How has content marketing evolved over the past several years? What are the core qualities that set effective content marketing apart from the noise?

We are now marketing to a generation of content experts who are so much more in control of what they take in. We are converging into narrowing spaces, facing competition from a myriad of brands and over the last seven years we have all caught up with our content marketing. As we head into 2020, we need to sharpen up our content strategies and start asking different questions.

If you start with ’they just don’t care about you’ then ask ‘do we deserve your attention’, then you’re setting off on the right path. The answer is not always comfortable, but as output has become predictable and the repetitiveness has killed the ability for your content to command attention, then we need to bring a brutal honesty into our content marketing efforts and start asking these questions.

Over the years our agency has constantly evolved to embrace the trends in digital and exploit the creative potential of each new era. Now our model focuses purely on earning your attention. No matter where you are across the content eco-system, we just focus on the most scarce resource of all, time. How we get some and then ask ourselves honesty “do we deserve some of it”.

And those core qualities that are cutting through and earning attention; brands who don’t let their competition dictate what they do, who offer variety, intelligence, are inventive, playful, contextual to the core and are clearly committed to investing in their content.

In what ways is capturing attention within the entertainment industry different from other industries? Is there a distinction between securing long-time engagement that is sustained versus a more short-term, immediate strategy to capture eyes and ears?

Marketing entertainment has always presented a set of unique challenges. Whether you’re building a global audience from scratch, re-engaging fans in a franchise or driving membership subscription, you need to understand audiences around the world and how to entertain them. Certainly, the art of grabbing attention has been the one ever-present over the years, be that for short-term activation or a more meaningful long-standing hit.

Our campaigns have always had innovation at the heart, with a relentless pursuit to find new and fascinating ways to surprise an audience and grab their attention. Whether that is leveraging start power in a unique way or ensuring your first to market with a new format on a social channel, being agile has allowed us to seize the moment.

Those strategies based on grabbing attention and building fame are relevant more than ever, no matter what category you are marketing to.

Aside from campaigns, purpose, sustainability, etc., what innovative ways have you seen brands earn attention from their audiences?

I always love content that taps into the human instinct to play. The sooner you let an audience take control of the content, the longer they will stay and play. The content becomes a reward in itself. I am certainly seeing lots of great examples with formats like IG stories that play into this principal. More importantly, from a neuroscience perspective, it creates a more memorable experience and a positive association with your brand. I will certainly be covering some of this off during my talk at Social Media Week London.

Don’t miss your chance to explore the power of content marketing with Marcus during #SMWLDN (31 Oct – 1 Nov). Claim your pass online today to get a discount off the walk-up price.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH THE #SMWLDN 2019 PROMO

The post 5 Questions With Marcus Foley, Co-Founder, Tommy appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/10/5-questions-with-marcus-foley-co-founder-tommy/

26 Mobile and Desktop Tools for Marketers : Social Media Examiner

26 Mobile and Desktop Tools for Marketers : Social Media Examiner

https://matrainingwales.wordpress.com/2019/04/22/26-mobile-and-desktop-tools-for-marketers-social-media-examiner/
— Read on matrainingwales.wordpress.com/2019/04/22/26-mobile-and-desktop-tools-for-marketers-social-media-examiner/

https://mikearmstrongnews.wordpress.com/2019/04/24/26-mobile-and-desktop-tools-for-marketers-social-media-examiner/

6 Best Practices For Creating Great Content

Over the years the phrase ‘content is king’ has been thrown about to inspire marketing teams to create more and more amazing material for audiences, resulting in a huge increase in articles and content creators on the web.

With more people venturing online, more social media users and the rise of the blogger and “influencer” the competition for creating amazing, unique articles, imagery and marketing campaigns is high.

To keep you on your A game for creating content, we’ll take you through the best practices that will transform your content to dull and boring so you can stand out from the crowd and create truly great content.

1. Think of The Audience

This is the single most important point you need to take away with you. Your audience is the sole reason you are creating content in the first place and so they are your priority when it comes to copywriting.

Whatever it is you’re writing about and the reason behind it, the fundamental reason is to satisfy them, may that be through answering a question, entertaining them, encouraging them to buy a product and fulfill their needs or similar.

As a result, you must always think and refer back to what it is they want, why you’re creating the content and make sure every piece of information within the article relates to this and fits this purpose.

2. Write For Long Tail Keywords

A common flaw that copywriters fall into is writing content for short, highly competitive keywords. For example, say you were a rare vinyl seller looking to create bespoke articles on how best to clean and care for vinyl.

Although ‘clean vinyl records’ has 1,000 average monthly searches, ‘how to clean vinyl records with soap and water’ has 40 average monthly searches which hence has a lot less competition and a bigger chance for you to rank well for this keyword.

If you can create a piece that is optimized for this keyword, once you’ve secured a high search ranking, you can start to create more pieces of content, may these be videos, social media imagery or so on, that target ‘clean vinyl records’ specifically.

This way, because you’ve already gained a high authority and relevance ranking on search engines for the long tail keyword, you’re chances of ranking for the shorter, more competitive keyword is more achievable.

3. Complete Your Keyword Research On Multiple Tools

Just because Google Ads Keyword Planner shows that ‘clean vinyl records’ has the highest searches, doesn’t mean you should settle for this information. Explore the web – that’s what it’s there for. Use other tools like BuzzSumo to get title ideas, complete social media searches and see what hashtags are trending.

Take a leaf from a scientist’s book. They must do lots of research, consult multiple sources of different types may that be a book, the internet, physical experiments and so on, to get a proper understanding of what it is they’re focusing on.

Sources often contradict themselves and offer varying opinions so it’s good to see what other people and tools are saying about the keyword or topic you want to talk about. Finding your next golden nugget of wisdom is often in the places you don’t commonly visit, so research about.

4. Know Your Text Structure Before Writing

Having a strong idea of the format of your post is essential before you start writing. Good structure means your blog post will be SEO optimized, highly readable for your desired audience and so, will make it a quick read. Something that’s becoming increasingly important in the online world.

It’s known from research that typically, users read the title, first paragraph, headings, subheadings and the first sentences of paragraphs. This is how people learn what your text is about and urges them to continue reading. Take this information on board and run with it.

How To Set Up Your Blog Structure

To set up your structure, you first need to follow the below steps to create the skeleton of your article.

Step 1 – Know the main question you’re answering i.e. what it is your audience is asking or wants to know.

Step 2 – Know the message you are trying to convey in your blog post i.e. what your answer to the question is and include this in your first paragraph.

Step 3 – Create a list of things you will cover in the article i.e solutions you’re offering, tips for doing something and so on.

Step 4 – Bundle these ideas together with headings and subheadings.

Step 5 – Finally order these topics either thematically, chronologically or step-by-step problem-solving.

  • Thematic ordering will be based on different subjects at a time, perhaps colour then size, then style.
  • Chronological ordering will be in time order that an event has happened or how to do something.
  • Problem-solving will be stating the problem then offering a new solution with each new heading and paragraph.

Best Practices for Creating Great Content | Kanuka Digital

You can see in the above image that there is a clear structure with the paragraphs clearly answering the questions within the subheadings, making it extremely easy to read and digest even at first glance. This post has been ordered in a thematic style.

5. Start Writing Where You Feel Most Comfortable

Start where you feel most comfortable. Sometimes people can stress over getting the first part of the post written. Don’t. The first paragraph is usually the hardest. It’s got to be the most intriguing, of high quality and optimized for SEO purposes.

Perhaps there is a certain point in the post you’d prefer to write about or have more information on. Start there and you’ll then get into your own flow of writing the next paragraphs.

Don’t fear that jumping from paragraph two to paragraph four will disrupt your flow and make your post sound “jumpy”. You can easily enhance your sentences in the correction phase of your post if it doesn’t flow exactly how you’d like.

Tip: Yoast suggest blog content writing is made up of three parts. Preparation which amounts to 40%, writing which amounts to 20% and correction which amounts to the final 40%.

6. Avoid Referring Back To Previous Paragraphs In First Sentence

So, as we know people read the first sentence of your paragraphs first, it’s important to never start a new paragraph with “this means that…” Your audience would have to read the previous sentence or two to get a proper idea of what you’re discussing which can interrupt their flow, damaging the posts’ readability and usability.

Instead, each new paragraph should be easily readable without having to fully understand and read the previous. Of course, you’ll want to continue the flow of conversation as you create a new paragraph though it should be expanded slightly or merge onto a new topic, time or place.

No one enjoys reading massive chunks of text so it’s simple. Split them up when it’s relevant to, without making them hard to read if the first chunk of text isn’t present.

Summary

When it comes to creating content, if your post is useful to your readers, it’ll be useful for Google and will usually be SEO friendly too. By focusing on your audience, prioritizing its readability over SEO – though not to neglect it completely – you’ll find over time, the post’s bounce rate will decrease and your search rankings will improve.

For more handy tips to improve your digital marketing practices, check out the Kanuka Digital blog.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post 6 Best Practices For Creating Great Content appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/10/6-best-practices-for-creating-great-content/

How Ahrefs and Buffer Drive 300K+ Sessions Per Month with Evergreen Content and Social Media

  • Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies.
  • Understand how to amplify blog content by reverse engineering social media videos that your audience will love.
  • See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR.

Building your website traffic in 2018 is no easy task.

Today, businesses are faced with an ever-increasing amount of online content as well as ongoing changes from search engines such as Google, and constant algorithm updates from platforms like Facebook.

But, if you’re in a competitive industry that is dominated by established sites, all is not lost.

You can still get tons of website traffic with a resourceful content marketing strategy that revolves around producing quality, evergreen pieces of content.

We recently teamed up with Tim Soulo, head of marketing and product strategy at Ahrefs, to discuss what the most successful businesses are doing to generate quality website traffic in 2018.

Prefer video? Check out our webinar below:

Generating quality website traffic

Did you know that more than 90 percent of website pages generate no organic search traffic from Google? In fact, if you look closely, less than 1 percent of website pages drive the majority of organic traffic online:

Ahrefs Web Traffic

That’s why it’s critical to have a content strategy in place that incorporates well-researched, evergreen topics that will drive long-term traffic to your website.

The Buffer blog, for example, gets about 1.3 million visits every month, and more than 80 percent of our website traffic comes from people searching for social media marketing topics on Google and finding our blog posts. This 80 percent is also known as organic traffic and is the most scalable and reliable traffic source for most websites.

We achieved this with having only two content writers for most of the past seven years. If we can do it, you can, too!

Here’s how we approach traffic growth:

Write about evergreen topics and promote them regularly

This first chart shows the traffic of most blog posts written nowadays. The blog post gets a nice spike of traffic from social media and email on the day of publishing. But the traffic fades away over time because the blog post doesn’t rank well on Google and isn’t being promoted on marketing channels anymore.

Spike of traffic example

Now, compare that chart with this second one:

Sustainable traffic example

This blog post also had a nice spike of traffic on the day of publishing. But the traffic didn’t drop over time. In fact, it continues to grow and grow. After three years, this blog post has been viewed more than two million times.

There are several ways to generate evergreen content ideas, but Soulo recommends two proven tactics to consistently increase your success rate.

1. Find popular search terms

Using a tool like the Ahrefs Keyword Explorer, you can search for a single word or phrase related to your product or service:

Ahrefs Keyword Search Tool - Website Traffic

Not only will you be able to view the search volume around the term entered, you’ll also be able to view all related keywords and search volume – providing you with even more content ideas.

2. Research your peers and competitors

Another way to generate keyword and content ideas is by research your peers and competitors.

We particularly like this strategy because it helps to provide even deeper insights into the exact pages other businesses in your industry are ranking for. In other words, you can discover exactly what problems and challenges potential customers are trying to solve.

Ahrefs Site Explorer provides you with an in-depth look at the organic search traffic and backlink profile of any website or URL:

Ahrefs Site Explorer - Website Traffic

Of course, you should never rely on organic search volume alone to help generate evergreen content ideas for your website or blog, but performing the two steps above is one of the best places to start when planning your content for the month, quarter, or year.

“It’s all about studying. Studying what people search for in terms of the topic that you are targeting. If there are a lot of searches, you might want to create an article that would cover most of them. If there aren’t a ton of searches around a particular topic, then there isn’t much opportunity to have your page rank for several keywords and bring you a healthy amount of search traffic.”

Tim Soulo Ahrefs
Tim Soulo (@timsoulo)
Head of Marketing, Ahrefs

Besides choosing the right topics to write (through keyword research) and promoting the blog posts regularly (which you’ll learn more below), we also consistently update our blog posts.

Updating and relaunching your blog posts

Another thing we do is to regularly update our old blog posts to ensure that they are still relevant and useful to our readers.

In the social media space, many things, such as social media image sizes, can change frequently. Many of the blog posts that we write would no longer be helpful to our readers if the information is outdated.

Updating your old blog posts not only keeps your content relevant to your readers but it can also help you rank better on Google and get more sustainable traffic. For example, when we updated our social media analytics tools blog post last year, the number of daily page views more than doubled!

Updating old blog post example

Here’s what we did with that blog post:

  1. Update the content: We added new tools, moved dysfunctional tools, and updated screenshots.
  2. Fine-tune the writing: We re-wrote certain parts to make them read better, added a section on what’s social media analytics, and added anchor tags to make navigation easier.
  3. Relaunch the blog post: Then we updated the published date within WordPress and promoted the blog post on social media and via our email list.

“A good way to look at generating sustainable traffic (or organic traffic) is to think of it as creating helpful and relevant content for your target audience. What topics are your audience always searching for? Write a blog post to help answer their questions. Are your blog posts becoming outdated? Update the content so that your audience will still find it useful.

We have a blog post that goes into more details about how we grew our readership to over a million visits per month. If you are interested in learning more about the intricacies of SEO and generating organic traffic, I would recommend following Ahref’s blog and Moz’s Whiteboard Friday.”

Alfred from Buffer
Alfred Lua (@alfred_lua)
Growth Editor, Buffer

But even with the most quality content in the world, potential customers won’t visit your website unless they know the content is there.

That’s where social media, particularly video and advertising, can help boost the results of your evergreen content strategy above.

Here’s how.

Amplifying content success with social media video

Video is one of the most compelling ways to reach your audience because video is the preferred way people consume information in 2018 and will be for the foreseeable future.

Here is a simple formula for amplifying the success of your content and boosting website traffic.

1. Create video topics from what works

Video is not a whole new type of marketing  – video is a way to amplify your existing marketing strategy.

Start by sorting your most visited blog posts or pages from the previous 90 days in Google Analytics. To access this information, head to Google Analytics > Behavior > Site Content > All Pages:

Google Analytics Data - Buffer

Sorting by Pageviews gives you a precise look at what people are most interested in learning about from your business. It’s a good indication of what sorts of content will make for an engaging video topic.

Next, we create a list of possible video topic ideas based on our most popular website content in Excel:

Video Topic Tracking Spreadsheet

Feel free to “make a copy” of the above Excel spreadsheet template for your own use!

This strategy has helped us create well-liked videos such as this and this on social media as well as drive additional website traffic (traffic we would not have gotten without video content).

2. Create video topics from scratch

If you don’t have a ton of existing content to amplify, that’s alright! You can still drive traffic to your website by creating compelling video content ideas from scratch.

There are lots of great (free and paid) tools available that will help you to uncover popular topics. Here are two of our favorites:

  • BuzzSumo

You can use BuzzSumo to find the most shared content from any URL – instantly allowing you to determine what content has worked for your peers and competitors. You can also find the most shared content for any topic.

For example, let’s say we were interested in driving website traffic based on the topic of social media marketing. We’d simply enter that search term into BuzzSumo and the results would look something like this:

BuzzSumo Search Tool

Discovering relevant topics using search terms and website URLs are my favorite way to use BuzzSumo.

  • Ahrefs Keyword Explorer

Another great way to generate a list of video ideas to drive quality traffic to your website is with a keyword tool such as Ahref Keywords Explorer.

Keywords explorer can allows you to identify thousands of keyword and topic possibilities in a matter of seconds (and which topics are most popular based on search volume!)

For example, let’s say you’re interested in driving website traffic focused on healthy juices. Simply enter your search term into Keywords Explorer and Ahrefs does all of the work:

Ahrefs Keyword Tool

The best part is that the tool provides “alternatives” for your selected keyword and related topics that might be useful for your business.

Other great tools for generating engaging video topics:

3. Create videos to promote your content

Once you have a list of video topics, it’s time to create the content. There are plethora of great marketing tools to help you create video content, but to help dwindle it down, here are a few of our favorites:

Video Tools

At Buffer, we regularly use Animoto  to create short, engaging blog post summaries that we can share across social media to drive website traffic back to Buffer.

There are tons of best-practices that help to make videos on social media engaging, but quite possibly the most important factor is video length. Keep in mind that people are often browsing social media from their mobile phone and so quick, compelling videos will perform best.

Optimal Video Timing

For a complete guide on creating engaging short videos for social media, check out our in-depth blog post where we cover everything you need to know.

Amplifying website traffic with social media ads

Social media advertising has been an effective way for us at Buffer to boost website traffic around top performing blog posts, strategic marketing initiatives, landing pages, and even our podcast.

When comparing Facebook and Instagram advertising to other options such a PPC, we realized that we could generate hundreds of thousands of visits at a fraction of the cost (often less than $0.10 per click).

Buffer Advertising Stats

The best part is that it’s extremely easy to get started. Here’s our simple approach to social media advertising.

Boost your top-performing content

A straightforward way to drive traffic to your website with advertising is to boost your top performing content on Facebook and Instagram. Here’s how:

  1. Start by posting your content organically to Facebook and Instagram
  2. Check your analytics to see which posts have a high engagement rate (engagement / reach * 100)
  3. Use Facebook Ads Manager to create a custom audience that is likely to interact with your content
  4. Create a custom “Traffic” campaign in Ads Manager or use the “Boost” button to promote your top posts
  5. Generate social proof by regularly responding to comments and interacting with your audience

For example, we posted an article to Facebook about “how to grow your Instagram account” and it immediately received higher-than-normal organic interaction.

In order to promote the post, we created a new traffic campaign and ad set, targeting folks interested in topics such as social media marketing, social media manager, and Social Media Examiner.

Audience Targeting Facebook

We then set a daily budget of $20 and promoted the post. Here’s what it looks like:

Instagram Growth Facebook Ad

To date, this ad has generated more than 125,000 visits to the Buffer Blog for right around $0.06 per click, which has led to thousands of trials and hundreds of customers.

Create social media advertising content from scratch

Naturally, there will be times when you’ll want to promote content, initiatives, and projects that aren’t necessarily classified as top-performers.

We wanted to increase the number of downloads to the Buffer Podcast, for example, and looked to social media advertising as a means to do so. Today, we’ve generated more than 30,000 clicks to the Buffer podcast on iTunes, resulting in a 65 percent increase in downloads in less than six months.

Buffer Podcast Ads to Generate Website Traffic

Here’s how we did it:

  • We set up a Custom Audience targeting all traffic to the Buffer Blog and buffer.com knowing that brand awareness would increase our CTR and decrease our CPC.
  • Next we added an additional targeting filter to only deliver ads to iPhone, iPad, and other iOS devices and linked directly to the episode on iTunes (rather than the show notes or podcast landing page). This reduced the friction of going from podcast ad >> podcast subscriber.
  • We chose the most popular episodes from the podcast and started there — $10 per day using the “Post Traffic” campaign option in Facebook. We keep a close eye on CPC and whenever it creeps above $0.25–0.30 we shut it off and start a new ad.

“Social media advertising has been an effective way for us at Buffer to boost website traffic around top performing blog posts, strategic marketing initiatives, landing pages, and even our podcast. In the past year alone, we’ve used Facebook and Instagram advertising to generate more than 100,000 unique targeted visits to our website for less than $0.25 per click, which has resulted in thousands of leads and hundreds of new customers. Plus, it has had a huge impact on brand awareness and word-of-mouth marketing.”.

Brian Peters (@brian_g_peters)
Digital Marketing, Buffer

Social media advertising best-practices:

  • Test images, captions, and headlines until you find the right combination
  • Look for a relevancy score of 8-10 on brand awareness type content
  • Increase budget with successful posts (immediately shut down others)
  • Keep an eye on frequency rate (try not to exceed 2.0)
  • Evergreen content can run as long as you want!

If you’re just getting started with social media advertising or you’re looking to build upon what you already know, we have a brand new Skillshare class all about advertising (we’re happy to offer you a free month of Skillshare Premium)

Over to you

We hope you enjoyed our webinar with Ahrefs and all of the content included in this post!

We’d love to hear from you as well.

What tactics and strategies have worked for your business to generate lots of quality website traffic? Feel free to drop a comment below!

Learn more about how Ahrefs can help your business here or check out more of Tim Soulo’s work here.

Want more content like this?

More than 45,000 marketers and small business owners subscribe to our newsletter to receive our blog posts and exclusive email-only content.

http://feedproxy.google.com/~r/bufferapp/~3/h_3cuoah3jY/increase-website-traffic

4 Instagram Features That’ll Get You More (Real) Followers

4 Instagram Features That’ll Get You More (Real) Followers

https://socialmediaexplorer.com/content-sections/news-and-noise/4-instagram-features-thatll-get-you-more-real-followers/
— Read on socialmediaexplorer.com/content-sections/news-and-noise/4-instagram-features-thatll-get-you-more-real-followers/

£51 Million Boost to Wales’ Hi-Tech Electronics Industry

£51 Million Boost to Wales’ Hi-Tech Electronics Industry

£51 Million Boost to Wales’ Hi-Tech Electronics Industry
— Read on welshbizuk.wordpress.com/2018/08/18/51-million-boost-to-wales-hi-tech-electronics-industry-4/


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What Adobe’s Latest Acquisition Says About the Future of Marketing

Marketers love sharing “content” as part of campaigns, especially the free sort, like social media commentary or videos created by happy customers. That obsession inspired marketing software company Adobe’s Tuesday buyout of Livefyre, a startup that names dozens of large consumer products companies like Coca-Cola, Hallmark, Kimberly-Clark, and Warner Music Group, as its customers. Terms…

http://fortune.com/2016/05/03/adobe-livefyre-acquisition/

Twitter Marketing Tip 7

Step up your social media game with this Twitter marketing tip to get you standing out from the competition:

Share Content More Than Once 

Not everyone can be on Twitter at all times, and most people won’t make a point of visiting your profile in case they missed something, so don’t feel shy about sharing your content multiple times.

On average, your second post of a piece of content will receive 86% as much engagement as the first time you Tweeted it. 

An added bonus of this is that you can experiment with different text or images when sharing the content and compare performance to help with your Tweeting strategy going forward. 

For example, Tweets with URLs in the middle are 26% more likely to get retweeted than Tweets with URLs at the end. If this isn’t something you’ve tried on a previous Tweet, give it a go now. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

This Twitter Marketing Tip 7 page was posted “By Mike Armstrong”