Tag Archives: content marketing software

What Adobe’s Latest Acquisition Says About the Future of Marketing

Marketers love sharing “content” as part of campaigns, especially the free sort, like social media commentary or videos created by happy customers. That obsession inspired marketing software company Adobe’s Tuesday buyout of Livefyre, a startup that names dozens of large consumer products companies like Coca-Cola, Hallmark, Kimberly-Clark, and Warner Music Group, as its customers. Terms…