Tag: Conference

How Data & AI Are Shaping the Future of Storytelling

It’s safe to say artificial intelligence is no longer a buzzword and well on its way to permeating virtually every industry. In 2018, verticals like healthcare, legal, automobile, and agriculture leveraged machine learning and AI-driven platforms, tools, and applications to bring efficiency to their operations, fuel new innovations, and enhance customer experience.

In 2019 and beyond, this rapid growth is expected to continue as companies aim to extract further value and competitive gains from the data they gather.

By 2022, research firm Gartner forecasts that AI-derived business value will approach $3.9 trillion and decision support and augmentation AI technology will represent 44 percent of the total global AI market value.

How can we use data to better tell the stories that highlight our brands as the go-to options for our audiences? What are the best practices for testing and optimizing our stories? How can we utilize AI to understand competitors’ movements, personalize campaigns, and integrate the pioneering changes of the digital landscape into our storytelling tactics?

At #SMWNYC the world’s leading storytellers and brands will come together to grapple with these burning questions amongst others as part of our 2019 theme. Names to bookmark include Postmates, Entrepreneur, Linqia, Sprinklr, and Huge, whose panels will encompass a variety of tracks such as Data Decision Making, AI vs. Humanity, and the Future of Brands.

There’s still time to join these speakers and many more in New York this spring (April 30-May 2, at the Sheraton New York Times Square) at 10% off the walkup price– so act fast, and look toward a future of data-driven storytelling with us!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post How Data & AI Are Shaping the Future of Storytelling appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/03/how-data-ai-are-shaping-the-future-of-storytelling/

How Data & AI Are Shaping the Future of Storytelling

It’s safe to say artificial intelligence is no longer a buzzword and well on its way to permeating virtually every industry. In 2018, verticals like healthcare, legal, automobile, and agriculture leveraged machine learning and AI-driven platforms, tools, and applications to bring efficiency to their operations, fuel new innovations, and enhance customer experience.

In 2019 and beyond, this rapid growth is expected to continue as companies aim to extract further value and competitive gains from the data they gather.

By 2022, research firm Gartner forecasts that AI-derived business value will approach $3.9 trillion and decision support and augmentation AI technology will represent 44 percent of the total global AI market value.

How can we use data to better tell the stories that highlight our brands as the go-to options for our audiences? What are the best practices for testing and optimizing our stories? How can we utilize AI to understand competitors’ movements, personalize campaigns, and integrate the pioneering changes of the digital landscape into our storytelling tactics?

At #SMWNYC the world’s leading storytellers and brands will come together to grapple with these burning questions amongst others as part of our 2019 theme. Names to bookmark include Postmates, Entrepreneur, Linqia, Sprinklr, and Huge, whose panels will encompass a variety of tracks such as Data Decision Making, AI vs. Humanity, and the Future of Brands.

There’s still time to join these speakers and many more in New York this spring (April 30-May 2, at the Sheraton New York Times Square) at 10% off the walkup price– so act fast, and look toward a future of data-driven storytelling with us!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post How Data & AI Are Shaping the Future of Storytelling appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/03/how-data-ai-are-shaping-the-future-of-storytelling/

How to Tell Empathetic Stories with Mid-Funnel Messaging

The term “funnel” has been an integral part of marketing lexicon for decades, serving as a strong gauge of consumer interest. While traditionally strategies have favored the top portion of the buyer journey — emphasizing tangible offers and rewards as simple ways to attract attention and drive conversions — social media and mobile have added noticeable pressure to such practices. As a result, today’s content marketers are forced to reevaluate their approach and think beyond commoditized offers in order to compete.

Register for your pass at 10% off and save $250!

During #SMWNYC, Chris Marino, Director, Digital Media Acquisition at American Express, will share insights into how the company is a living, breathing example of a group facing this precise challenge and how they’ve shifted the perception of their brand as more than credit cards by looking to the middle portion of the buyer experience. Pointing to a recent campaign, he’ll describe ways to unlock mid-funnel messaging to deliver empathetic stories that resonate across a multitude of complimentary channels.

Other brands to look out for at the conference weighing in on the evolution of storytelling discussion include Campbell Snacks, T-Mobile, Adobe, Salesforce, Diageo, Under Armour and IBM.

There’s still time to join these speakers and many more in New York this spring (April 30-May 2, at the Sheraton New York Times Square) at 10% off the walkup price– so act fast, and look toward a future of empathetic stories with us!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post How to Tell Empathetic Stories with Mid-Funnel Messaging appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/03/how-to-tell-empathetic-stories-with-mid-funnel-messaging/

How to Tell Empathetic Stories with Mid-Funnel Messaging

The term “funnel” has been an integral part of marketing lexicon for decades, serving as a strong gauge of consumer interest. While traditionally strategies have favored the top portion of the buyer journey — emphasizing tangible offers and rewards as simple ways to attract attention and drive conversions — social media and mobile have added noticeable pressure to such practices. As a result, today’s content marketers are forced to reevaluate their approach and think beyond commoditized offers in order to compete.

Register for your pass at 10% off and save $250!

During #SMWNYC, Chris Marino, Director, Digital Media Acquisition at American Express, will share insights into how the company is a living, breathing example of a group facing this precise challenge and how they’ve shifted the perception of their brand as more than credit cards by looking to the middle portion of the buyer experience. Pointing to a recent campaign, he’ll describe ways to unlock mid-funnel messaging to deliver empathetic stories that resonate across a multitude of complimentary channels.

Other brands to look out for at the conference weighing in on the evolution of storytelling discussion include Campbell Snacks, T-Mobile, Adobe, Salesforce, Diageo, Under Armour and IBM.

There’s still time to join these speakers and many more in New York this spring (April 30-May 2, at the Sheraton New York Times Square) at 10% off the walkup price– so act fast, and look toward a future of empathetic stories with us!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post How to Tell Empathetic Stories with Mid-Funnel Messaging appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/03/how-to-tell-empathetic-stories-with-mid-funnel-messaging/

The Power of Storytelling: How to Use Our Influence for Good

In the digital age, the power of storytelling is more prevalent than ever before. When you have the power to reach billions of people instantaneously, the stories you tell carry influence, and with this influence comes responsibility. Our role primarily begins with recognizing that the way we tell stories today will continue to change.

During #SMWNYC, sessions led by some of the world’s most creative and successful storytellers and leading brands will discuss this precise topic as part of our global theme Stories: With Great Influence Comes Great Responsibility.

Register for your pass at 10% off and save $250

Creating storylines that are consumer-led is no easy feat. In a fireside chat, Postmate’s Eric Edge, SVP, Brand and Communications, will speak to this subject assessing how successful brands are achieving a best-in-class storytelling technique and providing actionable takeaways around adapting your brand around consumer-driven stories. In a similar vein, Jason Hsiao, Chief Video Offer and Co-Founder of Animoto, will share his best tips and tricks for capturing eyes across Facebook, Instagram, and YouTube through key video marketing tactics brands and influencers swear by.

The first step in navigating the evolution of storytelling is embracing our responsibility. Award-winning storyteller, Ari Kuschnir, will explore this notion by outlining ways to fully realize storytelling’s true potential through the lens of his favorite bio/neuro hacking tools.
In a closing keynote address, best-selling author and entrepreneur Seth Godin will discuss ways to find the balance between causing a “ruckus” without “becoming a hard-working cog in a system that doesn’t care.”

Additional sessions to bookmark include:

There’s still time to join these speakers and many more in New York this spring (April 30-May 2, at the Sheraton New York Times Square) at 10% off the walkup price– so act fast, and look toward a future of effective positive storytelling with us!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post The Power of Storytelling: How to Use Our Influence for Good appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/03/the-power-of-storytelling-how-to-use-our-influence-for-good/

Why We Need to Dance With Robots

Global agency Huge and their Chief Creative Officer, Jason Musante is making a case for future tech, data, and AI as assets to our work in “Dancing with Robots: Why the Next 20 Years of Marketing Will Be The Most Impactful.” Musante’s company has played a major role in the evolution of a number of different companies’ strategy, and he’ll be revealing how agencies and brands can “future-proof” their work by learning to lean toward, and not away from, these advances that ultimately will make the work easier, stronger, and more effective.

Jason’s ability to tell impactful stories rooted in technology, data, and organizational strategy comes from his time at Havas New York where, as Managing Director/Group ECD, he led the agency to their best year at Cannes and the Clios in 2016. There, he also partnered with The United States Digital Service – President Obama’s digital startup dedicated to helping the government work more efficiently.

A future-proof work strategy is imperative for any organization that wants to ensure its relevance. After all, as marketers, we’re custodians of the story of our brands. By looking ahead to the next twenty years of the field – and the forces that will surely impact it – you’ll guarantee your ability to meaningfully continue that story for decades to come.

Jason’s talk is part of our Future of Brands track, dedicated to highlighting where social strategy is going—and what can be done now to prepare accordingly. Being competent is no longer sufficient; marketers and social strategists must also strive to be cutting-edge in their approach…and the sessions on this track will help.

There’s still time to join these speakers and many more in New York this spring (April 30-May 2, at the Sheraton New York Times Square) at 10% off the walkup price– so act fast, and look toward a future that continues to honor and harness the power of stories with us!

The post Why We Need to Dance With Robots appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/03/why-we-need-to-dance-with-robots/

Mobile Has Collapsed the Marketing Funnel: Here’s How To Capitalize On This Trend

For decades (or centuries, depending on who you ask) marketers have relied upon “the funnel” as a mechanism to gauge interest, direct content, and ultimately achieve the goals of our organizations. But mobile, together with social media has subverted the expectations set by this methodology.

During #SMWNYC this April, former head of social at GAP and now founder and CEO of MikMak, Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey.

Rachel is one of the most dynamic professionals in her field and has been recognized as a leading innovator across the globe, including Forbes’ “30 under 30 Who Are Changing The World”, Marie Claire’s “50 Most Influential Women in America,” and Fast Company’s “Most Creative People in Business.”

Rachel’s talk is part of our Future of Brands track, dedicated to highlighting where social strategy is going—and what can be done now to prepare accordingly. Being competent is no longer sufficient; marketers and social strategists must also strive to be cutting-edge in their approach…and the sessions on this track will help.

There’s still time to join these speakers and many more in New York this spring (April 30-May 2, at the Sheraton New York Times Square) at 10% off the walkup price– so act fast, and look toward a future beyond the funnel with us!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post Mobile Has Collapsed the Marketing Funnel: Here’s How To Capitalize On This Trend appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/03/mobile-has-collapsed-the-marketing-funnel-heres-how-to-capitalize-on-this-trend/

Mobile Has Collapsed the Marketing Funnel: Here’s How To Capitalize On This Trend

For decades (or centuries, depending on who you ask) marketers have relied upon “the funnel” as a mechanism to gauge interest, direct content, and ultimately achieve the goals of our organizations. But mobile, together with social media has subverted the expectations set by this methodology.

During #SMWNYC this April, former head of social at GAP and now founder and CEO of MikMak, Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey.

Rachel is one of the most dynamic professionals in her field and has been recognized as a leading innovator across the globe, including Forbes’ “30 under 30 Who Are Changing The World”, Marie Claire’s “50 Most Influential Women in America,” and Fast Company’s “Most Creative People in Business.”

Rachel’s talk is part of our Future of Brands track, dedicated to highlighting where social strategy is going—and what can be done now to prepare accordingly. Being competent is no longer sufficient; marketers and social strategists must also strive to be cutting-edge in their approach…and the sessions on this track will help.

There’s still time to join these speakers and many more in New York this spring (April 30-May 2, at the Sheraton New York Times Square) at 10% off the walkup price– so act fast, and look toward a future beyond the funnel with us!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post Mobile Has Collapsed the Marketing Funnel: Here’s How To Capitalize On This Trend appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/03/mobile-has-collapsed-the-marketing-funnel-heres-how-to-capitalize-on-this-trend/

Social Media Week Hamburg Kicks Off Today!

Social Media Week Hamburg (#SMWHH) officially beings this week and we are excited to announce that Toby Daniels, Founder & Executive Director at Social Media Week, will be onsite to deliver one of the opening keynotes kicking off their 8th edition of the conference. During his keynote, Toby will discuss our 2019 global theme, STORIES: With Great Influence Comes Great Responsibility, which will explore how the stories we tell, consume and share have the potential to shape who we are and what we become.

Dr. Carsten Brosda (Senator for Culture and Media of the City of Hamburg) will welcome attendees on day one with a talk about the challenges and opportunities for the future of digital communication.

“At Social Media Week, international companies come together with Hamburg’s small and medium-sized businesses as well as start-ups and freelancers with national industry leaders or media makers and influencers with users. For all of them, the question of responsibility in dealing with social media is central, as well as being able to use the opportunities of digital transformation successfully. Social Media Week is the platform to discuss this.” – Dr. Carsten Brosda

This year’s event will also focus on Influencer Marketing and their responsibility for clearly defining ads and the risks of sharing personal opinions in their work. Marlis Jahnke (Managing Director of inpromo GmbH) will discuss the broad and important mid- and micro-influencers scene in the current HashtagLove survey, which she will introduce at the SMWHH for the first time.

During the week, SMWHH attendees will hear from a diverse selection of speakers discussing topics including:

  • Employer branding and storytelling in recruitment and how it renews the working world for companies, as well as for applicants and employees.
  • Rapidly changing technological possibilities of virtual and augmented reality and how it requires media companies and audiences to constantly change their reading and viewing habits.
  • The trend towards active consumers who enter into partnerships with brands they select and communicate through social media to achieve socially relevant goals is driving brands to rethink and change the role of consumers.
  • Bureaucracy influencers and politicians, increasingly reaching their voters and critics through social and digital media and how it has already changed the political discourse and contact between citizens and authorities.

SMWHH has partnered with brands like LinkedIn, Talkwalker, and Spredfast + Lithium to deliver an unforgettable attendee experience.

Visit smwhamburg.com to learn more information about the event and follow the #SMWHH hashtag on Twitter for live updates.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post Social Media Week Hamburg Kicks Off Today! appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/02/social-media-week-hamburg-kicks-off-today/

Cambridge Analytica Whistleblower and Data Privacy Advocate Brittany Kaiser to Speak at #SMWNYC

Kaiser will be giving a talk entitled “Own Your Data”, during which will help attendees understand the dichotomy of how technology can be harnessed for good but also abused for evil, and how the rise of data collection has made marketing easier and more personalized, but it has also presented issues of privacy and safety.

Learn More & Secure Your Pass at 15% Off Until Friday

Brittany’s session will also detail her journey into advocacy around digital rights, and help provide crucial context for protecting your own data and that of your organization. Having spoken at the European Parliament, British Parliament, and the United States Congress, Brittany is one of the foremost authorities on these issues and Social Media Week is delighted she will be joining us in April.

Passes to attend SMWNYC are on-sale (15% off the walkup price) until 5pm ET Friday, February 22nd. If you sign up for a Premium Pass you will also receive priority seating for our closing keynote with Seth Godin.

We can’t wait to see you in New York this April, so act fast to join us at the Sheraton New York Times Square!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post Cambridge Analytica Whistleblower and Data Privacy Advocate Brittany Kaiser to Speak at #SMWNYC appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/02/cambridge-analytica-whistleblower-and-data-privacy-advocate-brittany-kaiser-to-speak-at-smwnyc/

Reddit’s Head of Brand Strategy to Speak at Social Media Week in Los Angeles

Today, we’re delighted to announce that Will Cady, Reddit’s Head of Brand Strategy will speak at Social Media Week in Los Angeles in June (#SMWLA).

Register for Your Pass at 35% off and Save Over $400!

As the sixth-most trafficked website in the U.S, and the only major social site that’s privately held, Reddit has gone through a massive transformation during the past couple of years. In 2017 it completed a $200M Series C funding round and this past week they announced an additional $300M led by Chinese tech giant Tencent Holdings (which contributed $150 million).

As a musician, Cady saw the potential of Reddit when he discovered a dedicated community of fans on the platform that not only listened to his music but would go as far as helping him book a last-minute venue for a gig that fell through. Since joining the Reddit team, Cady has used his personal experience on the platform to inform the brand’s advertising and strategy, helping foster more meaningful connections between users and their communities.

Reddit has undergone a major image makeover, one that the brand strategist learned in many ways from transformative and vulnerable forums on the site like r/ChangeMyView and r/IAmTheAsshole. At #SMWLA, Cady will be sharing the details of how these positive spaces inspired change sitewide.

We’re eagerly anticipating the engaging and entertaining conversations like this one that we’ll have in Los Angeles this June, so stay tuned for upcoming lineup announcements and don’t forget that tomorrow is your last chance to take advantage of our early bird pricing, which is 35% off of the walk-up price.

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About #SMWLA

In its 9th year, Social Media Week Los Angeles (#SMWLA) brings together professionals with a curiosity and passion for new ideas, innovations and emerging trends in social media.

This year the theme is Stories, which will explore how the stories we tell, consume and share have the potential to shape who we are and what we become.

WATCH OUR 2019 PROMO

The post Reddit’s Head of Brand Strategy to Speak at Social Media Week in Los Angeles appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/02/reddits-head-of-brand-strategy-to-speak-at-social-media-week-in-los-angeles/

Bestselling Author and Entrepreneur, Seth Godin to speak at Social Media Week New York on May 2

We’re pleased to announce the biggest addition to our lineup yet: best selling author, entrepreneur, and Marketing Hall of Fame member Seth Godin.

Godin is the author of 18 books on marketing including Linchpin, Permission Marketing, Unleash the Ideavirus, and his latest This is Marketing: You Can’t Be Seen Until You Learn to See. His blog is the most popular marketing blog in the world, and his insight into the world of marketing and its relationship with technology is highly acclaimed. He’ll be bringing his frank and open style to Social Media Week New York’s May 2nd closing keynote, titled “Social Media and the Revolution.” As is so common in Seth’s writing, its goals are stated simply:

Social media is a symptom, not a tactic. The world is changing fast, and you have the leverage to make it better.

Join Seth as he shares his insights on how you can make a ruckus without becoming a hard-working cog in a system that doesn’t care.

Godin is the latest addition to the New York program which will include 120 sessions across 14 tracks of programming. The event will bring together over three thousand marketing, technology, and media professionals with the goal of sustaining a meaningful conversation about the role of social media in their world, and the world at large.

The closing session is open to all Social Media Week New York attendees; however, Premium-level passholders will be able to take advantage of reserved seating during his session. Haven’t registered yet? There’s still time to do so at 15% off the walkup price.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post Bestselling Author and Entrepreneur, Seth Godin to speak at Social Media Week New York on May 2 appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/02/bestselling-author-and-entrepreneur-seth-godin-to-speak-at-social-media-week-new-york-on-may-2/

Introducing Social Media Week’s Paid Social Summit

Today, we are announcing The Paid Social Summit, which will take place during Social Media Week New York on May 2.

Given the complexities and shifting landscape of paid social media, we have designed the event to provide social media marketers, like you, with the knowledge, tools and best practices you need to take the performance of your campaigns to the next level in 2019.

Register for a Standard or Premium Pass to #SMWNYC before February 22 to Guarantee Your Place at The Paid Social Summit

On the agenda at The Paid Social Summit:

  • The Roadmap: Hear from the major platforms who will share ad-product updates, new features and best practices in regards to leveraging their tools to achieve better campaign results.
  • Pathways to Success: Hear from brands and agencies who will share a series of case studies that unpack both successes and failures in campaign execution.
  • What’s Next: Hear from leading experts in paid social who will share some of the latest strategies and tools that will shape the way paid social campaigns will be executed in the future.

The Paid Social Summit is open to Standard, Premium, and U25 passholders, however to guarantee your place, you must secure your pass to #SMWNYC before February 22.

Register for #SMWNYC today at 15% off to guarantee your place at The Paid Social Summit. Once you have registered for your pass you will receive a link to pre-register for The Summit.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post Introducing Social Media Week’s Paid Social Summit appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/01/introducing-social-media-weeks-paid-social-summit/

Learn The Keys to Social Conversation with T-Mobile VP Michael Miller at SMWNYC

As the countdown to Social Media Week New York continues, we’re pleased to introduce our latest addition to the lineup: Michael Miller, T-Mobile’s Vice President of Digital Creative, Experience and Social. Miller directs all of T-Mobile’s digital and social marketing work from conception to execution utilizing T-Mobile’s growing internal creative/content team, and a variety of partners, agencies and production studios.

With more than 20 years in the digital space, Miller has led creative strategies for some of the world’s top brands, including Delta Airlines, Citi, Etihad Airlines, Jeep, Target, Patrón Spirits, AT&T, Dodge/Chrysler, and Southwest Airlines.

Since joining T-Mobile at the start of 2016, he has led the brand through a complete overhaul of their digital experiences. Prior to joining the Un-carrier, Miller was the SVP Executive Creative Director for Razorfish where he oversaw the Creative/Experience Group and strategic business transformation initiatives for Razorfish’s largest accounts.

Miller has made conversation a hallmark of his current company’s social strategy. “Everyone wants honesty, transparency, and a two-way conversation,” he told the Association of National Advertisers last year. By concentrating on connecting with customers, listening to what they share on social and enacting change accordingly, the “uncarrier” has garnered brand loyalty in a unique and notable way.

To wit, their “uncarrier” image was born from their elimination of streaming limits and overage charges, two of the most commonly complained about carrier challenges. They simplified even further by collapsing their options into a single, unlimited plan. By positioning these frequent grievances as points of improvement, T-Mobile has cultivated an image of being the brand to “glean insights so we can re-invigorate […] social media strategy and creative.” And customers are taking notice; J.D. Power rewarded the company for exceptional customer satisfaction among wireless carriers.

Miller’s overhaul of T-Mobile’s creative arm, and resulting image makeover is an exciting story—one we can’t wait to share in the context of our global theme, “STORIES: With Great Influence Comes Great Responsibility.” There’s still time to join us in New York to learn from Miller and the rest of our slate of influential speakers for 15% off the walkup price. So mark your calendar for April 30-May 2, and register to join us at the Sheraton New York Times Square for this year’s event!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post Learn The Keys to Social Conversation with T-Mobile VP Michael Miller at SMWNYC appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/01/learn-the-keys-to-social-conversation-with-t-mobile-vp-michael-miller-at-smwnyc/

4 SMWNYC Sessions Exploring Social Media’s Impact on Society

Social Media Week New York is still several months away (April 30-May 2), but the preliminary agenda already has us excited, energized, and inspired for what we’ll learn at the Sheraton New York Times Square this spring. With a global theme of “STORIES: With Great Influence Comes Great Responsibility,” we’re thinking about the impact that stories can have- not just on our brands or organizations, but on the world as a whole.

Secure Your Pass Today and Save Up to $500!

To that end, we invite you to explore a few of the sessions that draw their inspiration from the world around us- and how they can impact the way you tell your own story. If they spark your interest, you have a few more days to join us in New York at 20% off the walkup price!

Overcoming the Social Media Paradox: The Good, The Bad, and The Ugly – Hosted by AARP

Social media can feel exclusionary in a society of “-isms.” Sexism, sizeism, and ageism– to name a few. Nevertheless, it can be the solution to help us examine, discuss, and overcome social division. This panel will deep dive into how individuals, media and national nonprofit organizations are working to counter those divisions and using social media to help us make meaningful connections and learn from one another.

This session will discuss panelists’ recent successes in leveraging social media to provoke social connection and action while impacting behavior.

Bookmark this session now >>

Taking Responsibility for Fake News: How We Accept and Perpetuate It – Hosted by Savvy Matters

We grew up believing that we could trust our friends, teachers, newspapers, social media feeds, corporations, and politicians. That’s not the case anymore. Misrepresentation, exaggerated truths, and outright fake news have become a worldwide phenomenon. Finding truth in today’s world is only getting harder. But it isn’t just the fault of our leaders, the media, or foreign agents. As regular people, we too carry the blame.

Drawing upon principles from psychology, real-world business experiences and headlines from 2018, Shiv Singh will explore the human glitches that explain how we accept fake news, perpetuate it and what we can do differently in the future.

Bookmark this session now >>

Understanding GenZ: Why Purpose is More than a Buzzword – Hosted by DoSomething Strategic

For decades, good marketing was good marketing – whether or not the company behind the marketing had a soul. But GenZ is changing the game for brands, and this next generation of consumers is now every marketer’s top priority. GenZ wants brands to stand for something, even if it’s controversial. And 78% of them are willing to change their purchase decisions accordingly.

In this session, you’ll learn how DoSomething.org infuses purpose into marketing in a way that activates millions of GenZers to support companies and causes by reaching them where they are. Meredith Ferguson and Mary Noel, the team behind DoSomething’s social impact consultancy, will share how the insights from activating DoSomething.org’s 6 million members for good now helps other brands build relationships with GenZ based on shared values. In this new era of brand loyalty, we’ll separate fact from fiction and ensure you have the tools to effectively engage a new generation.

Bookmark this session now >>

What Marketers Can Learn from the “Rest of the World” – Hosted by GroupM

Social Media has succeeded in connecting people’s passions across borders. However, both how people use social and the aspects of their daily life vary around the world.

In this session, Partner & Global Head of Social Media at GroupM, Kieley Taylor, will discuss areas of strength and unique challenges within the “rest of world” landscape to better inform global social communications. Areas of focus will be; the relationship between mobile data and video habits, the myriad ways messaging applications are used around the world, the fragmented payment landscape, the local importance of “influencers and creators,” and the importance of cultural nuance.

Bookmark this session now >>

There’s much more to our agenda, and we hope you’ll check it out to see our full lineup of speakers and topics. And again, you only have until Friday, January 18th to join us at 20% off the walkup price– so act fast to be a part of Social Media Week New York at the lowest price possible!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post 4 SMWNYC Sessions Exploring Social Media’s Impact on Society appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/01/4-smwnyc-sessions-exploring-social-medias-impact-on-society/

Meet 6 of SMWNYC’s Most Exciting Storytellers

The new year may have just begun, but we’re already gearing up for spring- and for this year’s Social Media Week New York! Coming to Sheraton New York Times Square April 30-May 2, it features dozens of speakers dedicated to helping you make the most of your “STORIES,” the worldwide theme of Social Media Week for 2019.

Among our many speakers are industry leaders, innovative thinkers, authors, executives, and all-around exceptional storytellers. Today, we highlight four members of our lineup you should already be looking forward to seeing in New York.

Radha Agarwal

Named MTV’s “one of 8 women who will change the world,” Radha Agrawal is the Co-Founder of THINX, a feminine hygiene company behind “period-proof underwear,” and the CEO and Co-Founder of Daybreaker, an early morning dance movement that currently holds events in 25 cities. She talks about how she created a meaningful community in her new book, BELONG…and will bring those same lessons and insight to her talk at Social Media Week New York.

Lola Banjo

As a Strategic Innovative Executive at Salesforce, Lola Banjo is part of a small team of leaders, strategists, design thinkers and innovators who help unlock value by ideating creative solutions to business and everyday challenges through a blend of strategy, vision, engineering, storytelling, and business case development. She welcomes each day as a new chance to make an impact and an opportunity to continuously grow as a global business leader.

Lola’s session “Why Vulnerability Transcends Fear and How to Find Your Authentic Voice” will lead the conversation about how we balance the human need to be accepted with being our true selves and telling our authentic stories—and, on the contrary, when keeping it too real could begin to backfire.

Jason Hsiao

Jason Hsiao is the Chief Video Officer & Co-Founder of Animoto, an award-winning online video maker that makes it easy for anyone to create a professional-quality video. Used by millions of consumers, businesses, photographers, and educators, Animoto is deeply rooted in the belief that video is the most effective way to communicate what’s important. Prior to Animoto, Jason served as a television producer for MTV and Comedy Central.

Join Jason for “Successful Video Marketing: Inspiration, Trends & Best Practices for Storytelling on Social” to learn actionable tips and best practices that draw viewers in on Facebook, Instagram and YouTube that brands and influencers swear by.

Rani Mani

Rani Mani is the Head of Global Social Influencer Enablement & Employee Advocacy at Adobe. She’s passionate about cultivating and nurturing communities and coaching others to do the same. Rani is currently working across Adobe teams to infuse influencer relations into their strategic plans in order to elevate the voice of the community. Nicknamed The Velvet Hammer, Rani’s mantra is to make the impossible seem possible through her humor, grace, and passion.

Rani will be bringing that humor, grace, and passion to the stage in “How to Drive Business by Cultivating Influencer Relationships,” aiming to fill your professional toolkit with practical solutions designed to supercharge your influencer relations strategies.

Spectacular Smith

Adwizar CEO Spectacular Blue Smith, known by his stage name Spectacular is an American entertainer, entrepreneur, and author. He is the founder of the record label Mula Music Group and the founder and CEO of Adwizar Inc.

In his onstage interview “From Rapper to Entrepreneur: How Spectacular Smith Helps Turn Followers Into Revenue,” you will learn how after 9 years of building social media accounts for over 100 celebrity clients, Spectacular has created proven methods and strategies to build a loyal massive audience on social media. Spectacular will go over the strategies he tested with his celebrity clients until he found a system for gaining and monetizing followers that anyone can use.

Shiv Singh

Shiv Singh advises Fortune 500 companies and startups on strategy, marketing and how to succeed in the digital era as the Founder of Savvy Matters. Prior to starting his consultancy, Shiv was a senior executive driving marketing, innovation and digital strategies at Visa Inc. and PepsiCo. In 2016, Shiv was inducted into the American Advertising Hall of Achievement has also been recognized by Adweek as a Top 50 marketer.

Drawing upon principles from psychology, real-world business experiences and headlines from 2018, Singh’s session “Taking Responsibility for Fake News: How We Accept and Perpetuate It” will explore the human glitches that explain how we accept fake news, perpetuate it and what we can do differently in the future.

There’s still time to register to see these speakers, and many, many more, at 20% off the walkup price. But this discount is only valid until Friday, January 18th- so act fast to join us at the best price!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post Meet 6 of SMWNYC’s Most Exciting Storytellers appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/01/meet-6-of-smwnycs-most-exciting-storytellers/

Introducing the 2019 SMWNYC Preliminary Agenda: Start Planning Your Time in Times Square

Our preliminary agenda for Social Media Week New York 2019 (April 30-May 2) is live, and we couldn’t be more thrilled to share it with you!

Featuring insight from professionals with Salesforce, Postmates, Refinery29, Adobe, and many more, consider this your first look at curated lineup of speakers and sessions dedicated to unlocking the power of “STORIES”, our 2019 global theme.

Secure Your Pass Today and Save Up to $500!

In addition to our previously announced featured speakers, here’s a preview of our spring event in New York City:

View the full agenda and latest speakers here.

AI and Social Media: How We are No Longer In Control

Artificial Intelligence is bridging the gap between science and execution and there are more ways than ever to integrate AI into marketing and social media campaigns. But what happens when we are no longer in control? Whether you like it or not, AI is coming for your job.

During this session, Steven Bartlett, CEO of Social Chain Group, will discuss how you can avoid this threat and maneuver its power to your advantage.

Bookmark this session now >>

Why We Don’t Care About Facebook, and Never Did

Dotdash was recently named Digiday’s Publisher of the Year and just surpassed $100M in revenue, but, and wait for it, doesn’t really care that much about the traffic it generates from social media.

Heresy!?! Not according to their CEO Neil Vogel. In his view, Facebook doesn’t care about publishers, so the smart strategy if you want to thrive as a digital publisher, is to not care about Facebook. In this fireside conversation, Neil will share how he and his team have been able to scale its digital publishing business in an era where being “social first” is considered the only path to success.

Bookmark this session now >>

How to Drive Business by Cultivating Influencer Relationships

Social media influencers can significantly affect your organization’s reach and reputation. In fact, Forrester Research reports that just 13% of U.S. adults account for 80% of influential content online. In this talk, Rani Mani, Head of Global Social Influencer Enablement, will illuminate how Adobe built and sustained ongoing influencer programs that help organizations succeed—and how you can, too.

Bookmark this session now >>

Successful Video Marketing: Inspiration, Trends & Best Practices for Storytelling on Social

When it comes to social media, successful storytelling is visual storytelling. And, video is the most compelling way to tell a striking, visual story. So, how do you create share-worthy social videos that tell a story, while connecting your audience in a genuine way? Hint: You already have everything you need. Figuring out where to start can be a challenge. Join Jason Hsiao, Chief Video Officer and Co-founder of Animoto, to learn actionable tips and best practices that draw viewers in on Facebook, Instagram and YouTube that brands and influencers swear by.

Bookmark this session now >>

Keeping up with the FTC: The Future of Influencer Marketing and the Related Developing Laws

Influencer marketing is slated to become a $5 to $10 billion business over the next five years. In recent years, the marketing industry watched as this practice not only grew in popularity but became the main focus of regulatory and self-regulatory concern, as both the Federal Trade Commission (FTC) and the National Advertising Division (NAD) became particularly active in issuing guidance and bringing actions on the topic. As we garner more concrete legal guidance from the controlling legal authorities, everyday best practices can finally begin to take shape.

This panel focuses not only on the new specific rules governing influencers, but also hears perspectives from key stakeholders working inside the business, and influencers themselves, on what industry can practically do to run a compliant – but cutting edge – modern marketing campaign.

Bookmark this session now >>

The Evolution of Consumer-Driven Storytelling

In a world where having a direct relationship with your customer is table stakes, understanding how to evolve the way you build your brand and tell your story is a must. Brands that are successful have learned how to develop storylines that are consumer-led, data-driven and rooted in meaningful consumer truths.

Eric Edge, SVP, Brand & Communications of Postmates will discuss in a fireside conversation how successful brands are paving the way for this best-in-class storytelling technique, and will provide actionable takeaways on how the audience can adapt to have a challenger-brand mindset and drive results.

https://socialmediaweek.org/newyork/events/the-evolution-of-consumer-driven-storytelling/” rel=”noopener” target=”_blank”>Bookmark this session now >>

If you join us in New York, you should also keep an eye out for:

  • “Why Purpose is More than a Buzzword,” a how-to session from DoSomething.org on how to understand purpose as a way to attract GenZ consumers
  • “6 Seconds or Bust,” an interactive workshop with NBCUniversal demonstrating how to create “snackable” and engaging short-form content
  • “What Marketers Can Learn from the “Rest of the World,” GroupM’s Partner & Global Head on how to better inform global communications with social media.
  • “Taking Responsibility for Fake News,” a session that explores the very human reasons we fall for fake news and how to avoid perpetuating this phenomenon
  • And much, much more!

Explore the full agenda and featured speakers, and to register at 20% off before our next price increase on Friday, January 18th!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH OUR 2019 PROMO

The post Introducing the 2019 SMWNYC Preliminary Agenda: Start Planning Your Time in Times Square appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/01/introducing-the-2019-smwnyc-preliminary-agenda/

Passes Now On Sale For Social Media Week LA 2019!

We’re excited to announce that #SMWLA passes are now on sale and if you secure yours before Jan 18 you can save up to $500.

Over the past six months, our team has been gathering feedback from community members like you to understand how we can improve the SMWLA experience for 2019. The result of your feedback is that we have designed a new 2019 program and experience which address three core themes:

  • Provide inspirational, but also practical and actionable insights and best practices
  • Tailor programming to help attendees deliver exceptional work for their company and advance in their careers
  • Enable attendees to meet and collaborate with the smartest and most successful people in the industry

We are excited to deliver above and beyond these themes at our 10th annual Social Media Week LA conference will be taking place June 12-13, 2019, at The Broad Stage in beautiful Santa Monica.

What’s New for #SMWLA 2019?

The venue of #SMWLA, The Broad Stage, located in beautiful Santa Monica, will be adding a third stage to our conference, which will have a capacity of 250+ people.

In addition, we’ll have more lounges spaces where you can meet with colleagues or clients, connect to WiFi to get your normal work done, and space to relax as you enjoy the incredible sessions throughout the week.

Lastly, we are improving our attendees’ experience by presenting a more robust exhibition space and added improvements to our premium lounge, so that all of our conference goers, speakers and partners will have an enhanced experience throughout the event.

New Year, New Theme

In 2019, we will explore our global theme “STORIES: With Great Influence Comes Great Responsibility

In recent years, the true nature of the influence brought by social media storytelling has not only widened, but its scope has forced us to reckon with the responsibility that comes with it. Our stories can change how people think and act, and our obligation is to use this influence for the greater good, which is what we are encouraging professionals from different fields to discuss with us through #SMWLA.

We’ll be announcing the initial round of headline and featured speakers in the coming weeks, plus other announcements in regards to how we plan to take the 10th annual conference to the next level in 2019.

Will you be joining us? Secure your pass today and save up to $500.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post Passes Now On Sale For Social Media Week LA 2019! appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/01/passes-now-on-sale-for-social-media-week-la-2019/

SMWNYC Adds The New York Times, 360i, and Code and Theory to Lineup

We’re excited to share that we’ve received a record number of session and event submissions from Social Media Week devotees for next April’s event! Thank you to everyone who took the time to share their expertise with us.

As we continue to develop the final schedule, we’re pleased to reveal a trio of new additions to our lineup. These capable and innovative speakers join already announced leaders from Refinery29, Doner, and Salesforce. Your last chance to join us at 25% off the walkup price expires this Friday, December 21st.

Abbey Klaassen plays a critical role on 360i’s executive steering committee guiding direction and strategic decisions for the company. Abbey leads national practices including Marketing, New Business, and Amazon Marketing (a capability she developed for the agency), and acts as executive sponsor for key client accounts. During her tenure at Advertising Age, Abbey spearheaded the launch of Ad Age Digital, transforming the outlet into a digitally led news source for advertisers and marketers.

Dan Gardner is the Co-Founder of Code and Theory, a creative agency that designs products and brand experiences across platforms. Founded in 2001 with Brandon Ralph, it’s currently one of the largest remaining independent digital creative agencies in the U.S. Gardner has created multi-platform design systems for clients like Comcast, MobiTV, and NBC, and has helped launch and redesign some of the biggest media properties in the world, including Vogue, Mashable and The Verge.

Sebastian Tomich was named global head of Advertising and Marketing Solutions at The New York Times in November 2017. In this role, he guides the strategy and revenue generation of the entire advertising team across media, partnerships and services, including T Brand Studio (the Times’s commercial content studio which he launched and developed), ad innovation, marketing solutions and sales. In 2017 he was named an Ad Age “40 Under 40” and in 2014 he was named to Ad Age’s “Creative 50.”

Dan, Abby, and Sebastian are only the latest additions to a slate that will continue to grow into the New Year. You’re not going to want to miss the talks, roundtables, and networking taking place at our flagship event. Rates go up after Friday, December 21st, to join us in New York- so don’t wait, register to attend today!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post SMWNYC Adds The New York Times, 360i, and Code and Theory to Lineup appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/12/smwnyc-adds-the-new-york-times-360i-and-code-and-theory-to-lineup/

SMWNYC Adds The New York Times, 360i, and Code and Theory to Lineup

We’re excited to share that we’ve received a record number of session and event submissions from Social Media Week devotees for next April’s event! Thank you to everyone who took the time to share their expertise with us.

As we continue to develop the final schedule, we’re pleased to reveal a trio of new additions to our lineup. These capable and innovative speakers join already announced leaders from Refinery29, Doner, and Salesforce. Your last chance to join us at 25% off the walkup price expires this Friday, December 21st.

Abbey Klaassen plays a critical role on 360i’s executive steering committee guiding direction and strategic decisions for the company. Abbey leads national practices including Marketing, New Business, and Amazon Marketing (a capability she developed for the agency), and acts as executive sponsor for key client accounts. During her tenure at Advertising Age, Abbey spearheaded the launch of Ad Age Digital, transforming the outlet into a digitally led news source for advertisers and marketers.

Dan Gardner is the Co-Founder of Code and Theory, a creative agency that designs products and brand experiences across platforms. Founded in 2001 with Brandon Ralph, it’s currently one of the largest remaining independent digital creative agencies in the U.S. Gardner has created multi-platform design systems for clients like Comcast, MobiTV, and NBC, and has helped launch and redesign some of the biggest media properties in the world, including Vogue, Mashable and The Verge.

Sebastian Tomich was named global head of Advertising and Marketing Solutions at The New York Times in November 2017. In this role, he guides the strategy and revenue generation of the entire advertising team across media, partnerships and services, including T Brand Studio (the Times’s commercial content studio which he launched and developed), ad innovation, marketing solutions and sales. In 2017 he was named an Ad Age “40 Under 40” and in 2014 he was named to Ad Age’s “Creative 50.”

Dan, Abby, and Sebastian are only the latest additions to a slate that will continue to grow into the New Year. You’re not going to want to miss the talks, roundtables, and networking taking place at our flagship event. Rates go up after Friday, December 21st, to join us in New York- so don’t wait, register to attend today!

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post SMWNYC Adds The New York Times, 360i, and Code and Theory to Lineup appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/12/smwnyc-adds-the-new-york-times-360i-and-code-and-theory-to-lineup/