Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Holland

Social Media Week comes to Holland this year from Nov. 14 to Nov. 16. As one of the world’s leading conference series, Social Media Week brings together leaders from all around the world to share insights and trends on social media, marketing, technology, innovation, and more.

This year, with the global theme, “Closer,” SMW Holland is paying tribute to the power of technology in bringing people together.

We spoke with the organizers of SMW Holland about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

One of the most important takeaways from Social Media Week Holland will be that technology and communication come hand-in-hand. Technology can boost communications and vice versa. This an overall takeaway that is in every session during #SMWNL.

Another one is: Think bigger. Be ambitious. Who’s your overall business or personal hero? Nike? Elon Musk? Make that the goal in your field of work.

Finally, conferences like ours are not just about analyzing trends. What’s far more interesting and inspiring is how you apply the trends — how the Dutch police uses VR in order to investigate crime scenes and solve murders? How a chain of hotels use AI for their reservations? How the UN uses AR for awareness?

What are some sessions that your team is excited about?

Without any doubt, this year’s most exciting session is “UN’s Under the Blue Helmet & Clouds over Sidra VR Experience,” hosted by Kristin Gutekunst of the United Nations. Kristin has extensive experience in campaigning for development, particularly through the combination of high-level advocacy strategies, grassroots mobilization, youth engagement, and innovative communications such as immersive and new media.

Second up must be “Meme-ology 101: The New Digital Language,” with Reddit’s Head of Brand Strategy Joe Federer. Joe believes that great social marketing is based on great content — content that ladders up to a meaningful brand purpose and, just as importantly, gets people to share it. In his own words, “Understanding what makes for great social content requires a real nerd. I am that nerd.”

We are also excited about our speaker Guido Berben, partner-manager at Tikkie, an initiative of the Dutch ABN AMRO bank. Tikkie is a clever app that makes paying fun, social, easy and open, so we are looking forward to what Guido wants to share.

How do your overall agenda tie into this year’s global theme?

We confidently say that SMW Holland at The Hague is all about this year’s global theme of Social Media Week: “Closer.” There’s plenty of excellent examples of how technology plays a role in getting people more connected, closer to each other, and more aware of important issues. The UN’s VR experience immerses people into the life of peace soldiers around the world.

And in a way – amongst all these technological and digital innovations – there is always a need to meet people in person. To interact face-to-face, to chat, to agree or disagree and to enjoy a drink or two. In that perspective, #SMWNL gets us closer in every sense.

Which partners or brands are you most excited to be working with this year?

As mentioned before we are so proud to have the UN in our lineup during #SMWNL. At the same time, we are also thrilled for the participation of BMW i, Google, Lidl, KPN, Tikkie, Reddit, Randstad, the Dutch National Police, and so many more.

What are some local trends you are seeing in your market?

A few local trends in our market can be found on stage as well. One of them will be that the closer an agency is to customers, the better the outcome. And by “Closer,” it does not only refer to the business side of a brand, but more importantly, physical and emotional connection to customers.

What are some of the key questions that will be addressed during your edition of SMW?

#SMWNL recognizes that there are a lot of questions out there — questions about how to apply AI, AR or VR to marketing; how to integrate bots and voice tech into businesses; what’s the key strategy in making a social media campaign successful; how to explore the potential of influencer marketing, etc.

But don’t you worry, we have got all the answers.

Where can potential attendees get news and updates about your conference?

To keep up with all news and updates on Social Media Week Holland, please check out our Facebook, Twitter, Instagram, LinkedIn, and our website.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Holland appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-holland/

“Think Forward” About Your Social Strategy At SMWLDN With We Are Social

The breakneck pace of the modern, digital world has orientated us – both as consumers and as an industry – towards always thinking about what’s next. What’s the next platform. The next big content format. The next meme that everyone will need to know? It can feel impossible to keep up. That’s why We Are Social will be taking the stage at this year’s Social Media Week London, to share the latest consumer behaviours and social insight to help you craft a strategy focused on meaningful interactions online.

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We Are Social’s Head of Research and Insight, Paul Greenwood and Head of Strategy, Harvey Cossell will close the conference on Friday 16th November with an exclusive preview of the key takeaways from their soon-to-be-launched fourth annual Think Forward trends report. This year’s report outlines the emerging trends across the social media landscape for 2019, with a strong focus on identity, and the role brands play in shaping and reflecting it in society.

During the session, Paul and Harvey will also be joined by a panel of experts – including the creator of the world’s first virtual supermodel, Shudu – to delve deeper into the report’s findings and analyse how the trends will shape social media in 2019. Those in attendance will also have the opportunity to share their thoughts, as the session will close with an interactive discussion with the panel.

Join us in London on the 16th November to get all the insight and tips from this future-focused report, straight from the horse’s mouth.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post “Think Forward” About Your Social Strategy At SMWLDN With We Are Social appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/think-forward-about-your-social-strategy-at-smwldn-with-we-are-social/

Get “Closer” to Social Media Week Kyiv

This year, Social Media Week comes to Kyiv, Ukraine for the very first time. With “Closer” being the theme of the year, Social Media Week Kyiv will dive into the discussion of the intensifying conflicts between individualism and community.

SMW Kyiv will be held from Nov.15 to Nov. 16 at Depositphotos Kyiv HQ in Kyiv, Ukraine. We spoke with the SMW Kyiv team about their upcoming event on what to expect from the event.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

They will learn to adopt a fresh perspective on local and global social media practices and trends. We’ve got a great lineup of speakers, so every attendee will find inspirations for their own businesses!

What are some of the sessions that your team is most excited about?

We are excited about Myths around governmental SMM, a session with Ulana Suprun and Yulia Hrytsenko, both of whom are from The Ministry of Health of Ukraine. This session talks about the most up-to-date ways of communication practices that the Ukrainian government is building to improve people’s lives.

Another session we are proud to present is about incorporating integrated communication practices. This session will be brought to you by a city that inspires us — Berlin. In this one hour session, Christian Artopé of GUD.berlin will share an entertaining and engaging story about the transformation of Berlin’s public transport company, BVG.

We are also excited for the series of performances from our local Bazilik SMM School. The school runs courses for small- and medium-sized local business and startups. We are looking forward to learning from them the best practices they’ve taught to clients — all in Kyiv style.

How does your overall agenda tie into this year’s global theme?

Our big idea this year is merging local and global — encouraging local businesses to adopt global practices and try on ambitious global ideas, but also, for global businesses to learn from local cases, in order to see how they can learn from each other.

Which partners or brands are you most excited to be working with this year?

This year we are working with two great local startups with global ambitions: PublBox and YouScan.

Where can potential attendees get news and updates about your conference?

All updates will be posted to our Facebook event page. In addition, a Telegram channel will be available for quick updates on the spot.

What are some local trends you are seeing in your market?

  • A shift in the focus of social communication from posting photos, gossips and events to bringing value to people’s life.
  • The search for the right tone of voice.
  • The use of precise micro-targeting to get the right audience.
  • Making the right content for the right channel.
  • Using more animations and videos.

What are some of the key questions that will be addressed during your edition of SMW?

We want to understand the state we are in as a professional community — how did we grow over the past years when we were affected by revolution and war; what should we learn from international experts, and where are the best practices that make us stand out in an international context; what are the values we share with the world; would it be possible to establish rules for the development of a sustainable social media market.

Until then, go visit SMW Kyiv’s website to learn more about their speakers, agenda, and more!

Excerpt: As Social Media Week debuts in Kyiv, Ukraine this November, leaders from home and abroad are ready to share with attendees the best social media practices they’ve seen in the industry.

The post Get “Closer” to Social Media Week Kyiv appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-kyiv/

Join YouGov In London To Learn How Social Brings Us “Closer”

Depending on who you ask, social media is either a powerful force for uniting people, or a divisive tool that has driven people apart. At Social Media Week London, YouGov’s UK Head of Data Products Amelia Brophy will explore this question—using insights from an exclusive study that Social Media Week and YouGov will release during SMW London next week.

Taking the Whittle Stage on Wednesday, November 14th at 4pm, “Social media: Bringing people together?” examines how British people are attracted to, use, and are impacted by various social media platforms. Brophy will also detail to what extent marketers use and see it as a valuable marketing tool.

FEWER THAN 75 PASSES REMAIN. CLAIM YOURS BEFORE THEIR GONE!

The insight YouGov’s white paper holds could impact your brand’s relationship with the UK’s 40 million social media users aged 18 and up. And given that 48% of senior marketers believe the importance placed on social media for business and marketing purposes is right, these are answers you won’t want to miss.

This talk promises to “bring together” marketers and consumers in a substantive, data-driven fashion. We hope you’ll join Amelia as she unveils this impressive and impactful insight.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Join YouGov In London To Learn How Social Brings Us “Closer” appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/join-yougov-in-london-to-learn-how-social-brings-us-closer/

Learn How To Empower Your Brand With Data At SMWLDN

Likes, shares, mentions, retweets, comments… the ups and downs of these numbers are the metrics of a brand’s performance. But, why does it matter, anyway?

These numbers — all under the name of social media data — provide insights into your brand’s strategies and engagement with users, and that’s why social data is being constantly monitored, gathered and interpreted.

For brands aiming to gain a deeper insight into their platforms’ data, and be better informed about future social decision making, Social Media Week is here to help. At the 9th annual Social Media Week London this month, we’ve prepared for you an amazing lineup of social data expert who will be talking about decision making based on data.

Among them is Gareth Owens, UK Managing Director of Linkfluence, who wants to show you the real business impact of the new social analytic tools and methodologies, in session How Social Data Helps Brands to Create Business Opportunities. Ashleign Smith, Head of Social at PHD, will also tell you how to unlock social data’s potential of being a fundamental yet powerful tool in planning, in session Unlocking the Social Rhythm: Social Data and its Impact on Planning. We also have two panels hosted by NetBase and Wayin to discuss real-time and personalized data.

By attending these and many more insightful sessions, you will learn:

  • What are the demographic and behavioral insights we can get from audience’s social data
  • How to access audience insights and use them to fuel campaign activities
  • How to merge online and offline behaviors for brand tracking
  • How to build smarter strategy and channel planning with data
  • How social insight-driven planning can be brought to life across multiple channels

And of course, we have so many more for you to explore besides data at Social Media Week London, so don’t miss out on the chance to learn from the top of the industry! You still have time to secure your pass today at socialmediaweek.org/london.

The post Learn How To Empower Your Brand With Data At SMWLDN appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/learn-how-to-empower-your-brand-with-data-at-smwldn/

Get “Closer” to Platform Agility with Buzzfeed’s Antonia Bonello at SMWLDN

Creating content that people want to read about the dangers of road accidents is a high bar to reach, but Buzzfeed UK’s Associate Creative Director Antonia Bonello counts doing so in conjunction with Aviva during Road Safety Week among her professional points of pride. Long-form content, translated into shorter snippets and even games, got across information that helped people learn and have conversations around this crucial topic. And as someone who admitted to liking the conversation part the most (“maybe that’s because I’m a bit chatty!”), you should anticipate a lively and insightful presence at Bonello’s midday Wednesday session at Social Media Week London.

The nimble and agile approach that Buzzfeed champions was key to tailoring content that could convey even this heavy message and engage readers across social media platforms—Bonello will be sharing the strategies she uses to accomplish this at her SMWLDN session, How to Remain Agile and Nimble in the Platform Space.

Fewer than 110 passes remain. Claim yours before they’re gone!

Remaining nimble as an organization means not only staying in motion, but moving with intention. At Buzzfeed, that intention is data-driven and heavily informed by user feedback. Bonello’s session will delve into how to use the data you have available to drive decision making and strategy. This data has to go beyond vanity metrics; as she sees it, “you can learn so much more from what people are saying than just a ‘like.’” And when you show care and consideration for the details people reveal via comments and shares, users respond in kind.

“Content shouldn’t be thought of necessarily as traditional advertising. It should be thought of as more of a gift or what a brand can do for a person, rather than what a consumer can do for a brand.”

It takes a special culture in an organization to develop skill in interacting this way. Bonello cites risk-taking and courage, as well as sympathy and empathy, as key to hearing and acting on user experiences in a meaningful way. “How do you make a friend? You do it by listening, talking, and learning about each other. And that’s actually what Buzzfeed does,” she noted as we talked about the impact of brand listening. “That’s what brands should do: listen and interact with people on a human level, rather than it just being transactional.”

Look forward to a session that thoughtfully explores how digital data and connections between humans can interlace to inform future content and marketing moves, and much more. Those aiming to engage meaningfully across platforms won’t want to miss this session, presented by Buzzfeed on Wednesday, November 14th, at 12pm GMT during Social Media Week London.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Platform Agility with Buzzfeed’s Antonia Bonello at SMWLDN appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/10/get-closer-to-platform-agility-with-buzzfeeds-antonia-bonello-at-smwldn/

Learn How NatGeo is Creating Thumb-Stopping Content at SMWLDN

It’s National Geographic’s fourth year in a row as the #1 brand on social, according to analytics firm Shareablee.

That means in 2017 alone, Nat Geo received 1.6 billion actions from viewers, including comments, shares, retweets and likes across Facebook, Twitter and Instagram. It also has more than 420 million followers globally, which results in 7.6 billion content engagements each month.

Fewer than 110 SMWLDN passes remain. Claim yours before they’re gone!

For a brand that was founded over a hundred years ago, the journey from traditional print to rockstar social channel is a true transformation.

“At a time when traditional media brands are struggling to keep pace with today’s evolving media landscape, National Geographic continues to find new ways to innovate and adhere to the current digital appeal in order to best reach and speak to global audiences,” said Tania Yuki, Founder and CEO of Shareablee, in a press release. “The brand stays relevant among consumers of all demographics by way of dynamic, 360 storytelling, immersive brand experiences and a social media presence that rivals top celebrities.”

Today’s audience has its own unique characters — they tend to have short attention span and may scroll through content without carefully reading each; they become increasingly picky with the rich web of social content that gets updated every second; they are eager for authentic conversation and behind-the-scenes moments instead of automatically generated content…

That is why at Social Media Week London in November, Nadine Heggie, Vice President of Global Partnerships from National Geographic Partners Europe & Africa, will be sharing with you the secret to becoming the #1 brand on social media in session “Thumb-Stopping Social Storytelling“.

Nadine will be talking about the keys to creating content that makes today’s social audience stop and pay attention, by breaking through and creating truly “thumb-stopping” social storytelling.

Don’t miss out on the chance to improve your brand’s social presence by learning from top players such as Nat Geo from the industry! You still have time to buy your pass today at socialmediaweek.org/london.

About National Geographic

National Geographic is a multimedia powerhouse whose mission for 130 years has been to increase awareness of the world around us by sharing inspiring stories under the umbrellas of science, exploration, and adventure. Because the company allows its community to be its chief storytellers and content creators, 30 percent of Nat Geo’s profits go to funding scientists, explorers, and conservationists.

The post Learn How NatGeo is Creating Thumb-Stopping Content at SMWLDN appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/10/learn-how-natgeo-is-creating-thumb-stopping-content-at-smwldn/

Learn How to Market to the Next Generation of Consumers at SMWLDN

Knowing how to navigate your way through Millennials’ minds is not enough — now is the Gen Z era, and brands are struggling to catch up.

Born into an age when internet technology is readily available, this demographic cohort is generally comfortable with social media, and marketers as still trying to figure out their habits — from their favorite platforms for music, to their stand on political issues, etc.

Fewer than 150 passes remain. Claim yours before they’re gone!

According to a 2016 Bluecore survey, 85 percent of Gen Z users learn about new products through social platforms. As this consumer base continues to grow, marketers need to come up with strategies specially catered to this generation in order to stay at the forefront.

To start making the change, get into the minds of the next generation of consumers with branded video company MOFILM’s social division. In session Gen Z: What Do Tomorrow’s Creators Think About the Future of Social Content?, leaders Charlotte Dixon and Shannon Maclean Arnott will walk you through the characteristics and expectations of Gen Z, based on their experience working with a global network of Gen Zers on creating content.

Next stop, Wavemaker will be sharing the right way to engage Gen Z at Fighting the Dopamine Drip: How Brands Can Overcome Our Shortening Attention Spans, as Head of Digital Engagement Dom Whitehurst analyzes the behaviors of a generation characterized by short attention span, and how marketers can win them back by optimizing their content in a radically different way.

To wrap it up, Oliver Yonchev from Social Chain walks you through what not to do in marketing to Gen Z at How To Win the Hearts and Minds of the Generation That Expects It All, and how to maximize users’ satisfaction with what Gen Z expect to see on social platforms.

With our lineup of experts in sessions on marketing your brands to Gen Z, there’s no reason to be intimidated by the next generation of content consumers. Make sure you won’t be missing out on these by checking out our full agenda and speaker slate on socialmediaweek.org/london.

The post Learn How to Market to the Next Generation of Consumers at SMWLDN appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/10/learn-how-to-market-to-the-next-generation-of-consumers-at-smwldn/