Tag Archives: Commentary

What the Tech Summit Needs to Accomplish

A bevy of technology executives are meeting with President-elect Trump today, the first in what’s likely to be a long and awkward relationship with the man who both uses their platforms and derides them at every turn. Alphabet CEO Larry Page, Apple CEO Tim Cook, Facebook COO Sheryl Sandberg, Microsoft CEO Satya Nadella, and SpaceX…

http://fortune.com/2016/12/14/what-the-tech-summit-needs-to-accomplish/

How to Build a Marketing Campaign that Appeals to Generation Z

Technology enables brands to connect with audiences on a personal level cost effectively, at incredible scale. Facebook, Twitter, and Snapchat all provide customizable platforms for businesses to reach their customers. However, just because you build a social media account doesn’t mean anyone is going to pay attention. This is particularly true for Generation Z-ers, or…

http://fortune.com/2016/12/05/marketing-campaign-generation-z/

It’s Time for Leaders to Stop Dragging Everyone to So Many Meetings

The Fortune 500 Insiders Network is an online community where top executives from the Fortune 500 share ideas and offer leadership advice with Fortune’s global audience. Today’s answer to the question, “What are some tips for leading your first meeting?” is written by Scott Lindquist, chief financial officer of Farmers Insurance. Running a meeting is…

http://fortune.com/2016/11/12/meetings-leadership-time-management/

3 Reasons Why Trump Needs to Start an Advertising Blitz

Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared with 8.5 million for Hillary Clinton. But Trump has 33,100 tweets to his credit to Clinton’s 7,772, and he widens his lead…

http://fortune.com/2016/09/05/donald-trump-advertising-twitter/

How Bernie Sanders Beats Donald Trump at Social Media

It’s been eight years since Barack Obama’s “Hope” meme lit up Facebook and helped propel a young senator from Illinois into the White House. But the 2016 campaign has seen a whole new level of use. I asked my analytics team at Hootsuite to dig into the social strategies of the five remaining campaigns and…

http://fortune.com/2016/04/18/bernie-sanders-donald-trump-social-media/

5 Surefire Ways to Bomb Your Next Networking Event

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “What are some tips that promise success at networking events?” is written by William Vanderbloemen, founder and CEO of Vanderbloemen Search Group.…

http://fortune.com/2016/03/27/networking-event-success-tips/

How to Make the Most of Really Boring Networking Events

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “What are some tips that promise success at networking events?” is written by Joel Holland, founder and CEO of VideoBlocks. First, let’s…

http://fortune.com/2016/03/27/tips-for-success-networking-events/

What Does Twitter’s Algorithmic Feed Mean for Social Marketing?

Last week saw a major shift in the new media landscape, as Twitter switched all of its users to a so-called “algorithmic feed.” That means users will be more likely to see tweets that match their own preferences, rather than just the most recent ones. At the same time, Instagram was reported to be testing…

http://fortune.com/2016/03/20/twitter-algorithm-social-marketing/