Tag Archives: CMO

Why Facebook’s Ad Buyers Are Not Happy Right Now

Advertisers and media buyers are distressed after Facebook revealed that it had been overestimating the average time users spent watching videos. Facebook’s fb error in reporting the metric was a result of only counting views of three seconds or longer when it calculated its “average duration of video viewed” metric, a Facebook employee explained in…

http://fortune.com/2016/09/23/facebook-video-view-metric/