Get “Closer” to Social Media Week Manila

Social Media Week comes to Manila this November to explore the relationship between technology and humanity.

Reflecting on our global theme, “Closer,” #SMWmanila aims to bring industry leaders and professionals together in an effort to exchange innovative ideas and strengthen communities so that we can all effectively reconnect with our humanity in this world dominated by digital connections.

We spoke with the organizers of SMW Manila about the upcoming event, what brands they are most excited about partnering with, and what local trends they are picking up in the market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Despite the emergence of tech innovations like A.I., #SMWmanila thinks that social media and the internet are still powered by real human connections.

We will be sharing valuable perspectives on the best ways to lead digital innovations, improve digital experiences, and ultimately, bringing communities closer.

How do your overall agenda tie into this year’s global theme?

Social Media Week Manila’s local theme, “The Missing Link,” is an extension of our global theme, “Closer.” Both themes seek to discuss the conflict between our sense of community and individualism in a digital age. We will be focusing on rediscovering our lost human connectivity amidst an era of artificial and automated technologies — a reminder that even when tech gets more advanced, our online connection is still powered by human efforts and values.

Which partners or brands are you most excited to be working with this year?

One of SMW Manila’s esteemed media partners is Rappler, a popular social news network in the Philippines. Rappler’s very own CEO, Maria Ressa, will be sharing insights on Uniqlo, a clothing brand from Japan.

Social Media Week Manila is also proud to be working with Endgame, a events company that helps to put together our conference.

Where can potential attendees get news and updates about your conference?

Social Media Week Manila can be found through our social media channels:

  • Twitter: https://twitter.com/smwmanila
  • Facebook: https://www.facebook.com/smwmanila
  • Instagram: https://www.instagram.com/smwmanila
  • Website: www.smwmanila.com

What are some local trends you are seeing in your market?

The Philippines is reputed as the ‘Social Media Capital of the World’ by Universal McCann. On average, a Filipino spends four hours on social media and nine hours on the internet. Our country currently has 67 million Facebook users and 10 million on Instagram.

Filipinos’ love for the internet gave rise to a great number of influencers, content creators and digital marketers. With the country’s digital landscape getting richer, it’s becoming more and more difficult for digital brands to stand out.

Luckily, Social Media Week is finally coming to our capital city Manila. Through this three-day conference, industry leaders and professionals now have a chance to come together to exchange thoughts and discuss the way forward in this ever-changing media landscape.

What are some of the key questions that will be addressed during your edition of SMW?

  • How to create a viral phenomenon?
  • How do we combine on- and off-line marketing?
  • How to use social media for social good?
  • How to amplify your social influence?
  • How to identify, evaluate, and benchmark socal influencers?
  • How to discover and fulfill your ambitions?
  • How to make an impact in social media without it impacting you?
  • How has the digital age made it easier to start a business?
  • Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

    The post Get “Closer” to Social Media Week Manila appeared first on Social Media Week.

    http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-manila/

Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Kyiv

This year, Social Media Week comes to Kyiv, Ukraine for the very first time. With “Closer” being the theme of the year, Social Media Week Kyiv will dive into the discussion of the intensifying conflicts between individualism and community.

SMW Kyiv will be held from Nov.15 to Nov. 16 at Depositphotos Kyiv HQ in Kyiv, Ukraine. We spoke with the SMW Kyiv team about their upcoming event on what to expect from the event.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

They will learn to adopt a fresh perspective on local and global social media practices and trends. We’ve got a great lineup of speakers, so every attendee will find inspirations for their own businesses!

What are some of the sessions that your team is most excited about?

We are excited about Myths around governmental SMM, a session with Ulana Suprun and Yulia Hrytsenko, both of whom are from The Ministry of Health of Ukraine. This session talks about the most up-to-date ways of communication practices that the Ukrainian government is building to improve people’s lives.

Another session we are proud to present is about incorporating integrated communication practices. This session will be brought to you by a city that inspires us — Berlin. In this one hour session, Christian Artopé of GUD.berlin will share an entertaining and engaging story about the transformation of Berlin’s public transport company, BVG.

We are also excited for the series of performances from our local Bazilik SMM School. The school runs courses for small- and medium-sized local business and startups. We are looking forward to learning from them the best practices they’ve taught to clients — all in Kyiv style.

How does your overall agenda tie into this year’s global theme?

Our big idea this year is merging local and global — encouraging local businesses to adopt global practices and try on ambitious global ideas, but also, for global businesses to learn from local cases, in order to see how they can learn from each other.

Which partners or brands are you most excited to be working with this year?

This year we are working with two great local startups with global ambitions: PublBox and YouScan.

Where can potential attendees get news and updates about your conference?

All updates will be posted to our Facebook event page. In addition, a Telegram channel will be available for quick updates on the spot.

What are some local trends you are seeing in your market?

  • A shift in the focus of social communication from posting photos, gossips and events to bringing value to people’s life.
  • The search for the right tone of voice.
  • The use of precise micro-targeting to get the right audience.
  • Making the right content for the right channel.
  • Using more animations and videos.

What are some of the key questions that will be addressed during your edition of SMW?

We want to understand the state we are in as a professional community — how did we grow over the past years when we were affected by revolution and war; what should we learn from international experts, and where are the best practices that make us stand out in an international context; what are the values we share with the world; would it be possible to establish rules for the development of a sustainable social media market.

Until then, go visit SMW Kyiv’s website to learn more about their speakers, agenda, and more!

Excerpt: As Social Media Week debuts in Kyiv, Ukraine this November, leaders from home and abroad are ready to share with attendees the best social media practices they’ve seen in the industry.

The post Get “Closer” to Social Media Week Kyiv appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-kyiv/

Join YouGov In London To Learn How Social Brings Us “Closer”

Depending on who you ask, social media is either a powerful force for uniting people, or a divisive tool that has driven people apart. At Social Media Week London, YouGov’s UK Head of Data Products Amelia Brophy will explore this question—using insights from an exclusive study that Social Media Week and YouGov will release during SMW London next week.

Taking the Whittle Stage on Wednesday, November 14th at 4pm, “Social media: Bringing people together?” examines how British people are attracted to, use, and are impacted by various social media platforms. Brophy will also detail to what extent marketers use and see it as a valuable marketing tool.

FEWER THAN 75 PASSES REMAIN. CLAIM YOURS BEFORE THEIR GONE!

The insight YouGov’s white paper holds could impact your brand’s relationship with the UK’s 40 million social media users aged 18 and up. And given that 48% of senior marketers believe the importance placed on social media for business and marketing purposes is right, these are answers you won’t want to miss.

This talk promises to “bring together” marketers and consumers in a substantive, data-driven fashion. We hope you’ll join Amelia as she unveils this impressive and impactful insight.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Join YouGov In London To Learn How Social Brings Us “Closer” appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/join-yougov-in-london-to-learn-how-social-brings-us-closer/

Get “Closer” to Platform Agility with Buzzfeed’s Antonia Bonello at SMWLDN

Creating content that people want to read about the dangers of road accidents is a high bar to reach, but Buzzfeed UK’s Associate Creative Director Antonia Bonello counts doing so in conjunction with Aviva during Road Safety Week among her professional points of pride. Long-form content, translated into shorter snippets and even games, got across information that helped people learn and have conversations around this crucial topic. And as someone who admitted to liking the conversation part the most (“maybe that’s because I’m a bit chatty!”), you should anticipate a lively and insightful presence at Bonello’s midday Wednesday session at Social Media Week London.

The nimble and agile approach that Buzzfeed champions was key to tailoring content that could convey even this heavy message and engage readers across social media platforms—Bonello will be sharing the strategies she uses to accomplish this at her SMWLDN session, How to Remain Agile and Nimble in the Platform Space.

Fewer than 110 passes remain. Claim yours before they’re gone!

Remaining nimble as an organization means not only staying in motion, but moving with intention. At Buzzfeed, that intention is data-driven and heavily informed by user feedback. Bonello’s session will delve into how to use the data you have available to drive decision making and strategy. This data has to go beyond vanity metrics; as she sees it, “you can learn so much more from what people are saying than just a ‘like.’” And when you show care and consideration for the details people reveal via comments and shares, users respond in kind.

“Content shouldn’t be thought of necessarily as traditional advertising. It should be thought of as more of a gift or what a brand can do for a person, rather than what a consumer can do for a brand.”

It takes a special culture in an organization to develop skill in interacting this way. Bonello cites risk-taking and courage, as well as sympathy and empathy, as key to hearing and acting on user experiences in a meaningful way. “How do you make a friend? You do it by listening, talking, and learning about each other. And that’s actually what Buzzfeed does,” she noted as we talked about the impact of brand listening. “That’s what brands should do: listen and interact with people on a human level, rather than it just being transactional.”

Look forward to a session that thoughtfully explores how digital data and connections between humans can interlace to inform future content and marketing moves, and much more. Those aiming to engage meaningfully across platforms won’t want to miss this session, presented by Buzzfeed on Wednesday, November 14th, at 12pm GMT during Social Media Week London.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Platform Agility with Buzzfeed’s Antonia Bonello at SMWLDN appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/10/get-closer-to-platform-agility-with-buzzfeeds-antonia-bonello-at-smwldn/

Get ‘Closer’ to Social Media Week Ulaanbaatar

Unread Media and Montgomery Fitch in Ulaanbaatar present the first edition of SMW Ulaanbaatar, a new conference aimed at experts on media, marketing and technology, to provide a broader discussion on social media and to promote positive and effective social and community awareness in the environment.

For two days, attendees will be able to find interesting and effective information on social media as well as participating in various seminars and lectures prepared by various experts.

We spoke with their team about the upcoming event, what sessions they are most excited about, and some of the topics they will discuss during the week.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

For our first year of SMW, we will bring Ulaanbaatar’s leading communication and marketing agencies and influential people together, featuring an interesting array of digital trends, know-hows and interactive sessions. Mongolia, one of the world’s last remaining nomadic cultures, is also undergoing a rapid technological and social transformation. Staying up-to-date with recent happenings and trends in social media is now not an option, but is a necessity. it is critically important that we also know how to utilize and make the most of these changes for better.

What are some sessions that your team is excited about?

At SMW Ulaanbaatar, we have specifically designed a programme with a strong emphasis on interactive sessions and masterclasses including workshops on social media literacy, content creation, using main social media platforms for business, and many more. These hyper-focused interactive sessions, led by expert industry leaders, will take place over several locations at the same time throughout the city.

Moving forward: The new era of social media marketing – Social media is constantly changing, growing, and upgrading. In this ever-evolving social landscape, it can be difficult for brands and companies to keep up. What opportunities lay ahead for brands, agencies, marketers, and entrepreneurs? What challenges do we need to prepare for as the social trend continues to change? How can companies promote their vision clearly and also to the right audience? Here at SMW Ulaanbaatar, our invited experts and guests will walk us through the latest changes and give us a forecast for social media trends, providing insights which will help individuals and companies successfully broadcast their brand in this era of uncertainty and complexity.

The power of LinkedIn and social selling – One of our most exciting and anticipated session will be with international guests from LinkedIn. With over 500M members and 7M companies, Linkedin is now one of the most influential social media networks on the internet. During this session, our attendees will learn the importance of LinkedIn and how to build a professional and personal brand on the platform, also learning to use it to leverage and connect to customers and potential employees.

How do your overall agenda tie into this year’s global theme?

SMW Ulaanbaatar is aligning with the 2018 global theme of celebrating human connectivity and the power technology provides in bringing communities closer together. The main objective of our first year is to encourage our community to work “Closer” to help build digital and tech sector of Ulaanbaatar, and foster collaboration between attendees and speakers, connecting on and offline and building the network. We seek to share how social media and technology are changing businesses and societies locally and as well globally, at the same time connecting and bringing us closer.

Which partners or brands are you most excited to be working with this year?

KhanBank, our main corporate sponsor, is the largest commercial bank in Mongolia, with over 537 branches providing full financial service to 2.4 million individuals. Khan Bank has demonstrated leadership in corporate social responsibility with strong focus in digital marketing and social media. The sessions they host will focus on effectively promoting products with use of social media and reaching the right audiences, building up on their latest successful launch of their new product.

HUB Innovation Center, the newest and the most exciting coworking center in Mongolia will be an event and venue partner for SMW Ulaanbaatar, helping connect the social experts and entrepreneurs together.

Together with our partners from Montgomery Fitch, we are very excited to be welcoming incredibly diverse panelists and experts in social media and marketing, including professionals from Linkedin, allowing attendees gain access to rare information on the state and future of social media in Asian region.

What are some local trends you are seeing in your market?

The way people exchange information and connect is changing faster than ever before. Social media’s growth has been flourishing in Mongolia, and it is expected to continue. Young people are starting to realize and harness the power of social media platforms and are integrating them in almost every aspect of their lives, which makes SMW event truly timely.

We’re seeing a lot of conversation centered around social chatbots, Facebook live streaming, stories, e-commerce, podcasts, video contents and recent changes implemented by social media platforms and its effect on the future state of social marketing.

What are some of the key questions that will be addressed during your edition of SMW?

With the rise of accessible technology and the growing use of social media, changes in lifestyle are almost inevitable. Key questions to be addressed at SMW Ulaanbaatar are:

  • What are the behaviors of Mongolian social media users?
  • How to create contents that grab people’s attention as a content creator and marketer?
  • How to identify key trends in social media?
  • How to create an effective email marketing and write emails that will optimize email performance
  • What’s the role of social influencers and what constitutes a social influencer?
  • What are the tips and tricks for staying ahead of the game on Facebook, Instagram, Twitter, LinkedIn, and other tools?
  • How to use social media to grow your brand/business locally and overseas?
  • How to best make use of the fast-changing technology?

Where can potential attendees get news and updates about your conference?

We would love to get connected with SMW community and attendees. If there are any questions, comments or you would simply like to get in touch, please feel free to reach out to us.

Facebook: https://www.facebook.com/smwulaanbaatar/
Hashtag: #SMWUlaanbaatar
Web: http://smwulaanbaatar.com/
Email: editor@unread.today

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get ‘Closer’ to Social Media Week Ulaanbaatar appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/09/get-closer-to-social-media-week-ulaanbaatar/

Get ‘Closer’ to Social Media Week Accra

Organized by EchoHouse Ghana Limited in partnership with Pulse Creatives, SMW Accra is an annual conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

We spoke with their team about the upcoming event, what sessions they are most excited about, and some of the topics they will discuss during the week.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Audiences at this year’s event will learn:

  • How to create exciting content that keeps your consumer engaged in the first 5 seconds.
  • How to build a personal relationship at scale as a big brand.
  • How to use social media as a freelancer, start-up, and entrepreneur to grow your business and get more gigs.
  • How to use your social media to take your music to the world.

What are some sessions that your team is excited about?

On September 11, we will host a session entitled “The Gig Economy”, designed to lead conversations on how freelancers and startups have used social media to build their clientele and foster great collaborations.

Later this week, check out “The Goldfish Effect”, a session will lead the conversation about creating great content that engages the consumer in the first 5 seconds and “BBC Pidgin Minute Workshop” a session discussing the relevant news and how they are creatively reported.

How do your overall agenda tie into this year’s global theme?

The event schedule is designed to bring brands, consumers, thought leaders and influencers closer have conversations about how social media and digital innovations are bringing them closer into one space; We will discuss the pros and cons and possible solutions for the issues that come with getting “Closer”. This year we are also exploring the intensifying conflict between individualism and community and how social media is playing a major role in this space.

Which partners or brands are you most excited to be working with this year?

Vodafone Ghana: One of Ghana’s biggest data service providers having the “Future is Exciting” as a tagline, we are excited about bringing the participants closer to learn and experience all the amazing innovations and products they are bringing on board for an exciting future.

BBC Africa: One of the biggest news agencies in Africa. With their growing BBC Pidgin wing, which creates amazing content on local news. They will be curating a BBC Pidgin Workshop where they share very useful insights on behind the scenes and how they are able to consistently come up with amazing content.

Coca-Cola: One of the world’s biggest brands. Coca-Cola is coming on board to give the participants and attendees a refreshing and exciting experience through their activations.

What are some local trends you are seeing in your market?

There is a growing demand in the use of influencers for campaigns, brands are getting more in tune with online campaigns and building a personal relationship with their consumers at scale. A growing and lucrative market for digital marketers who are in high demand for the knowledge and expertise on how they can bring brands and campaigns closer to their target audience.

What are some of the key questions that will be addressed during your edition of SMW?

1. How Freelancers, startups, and influencers can use social media to collaborate and create more exciting experiences for consumers?
2. How do you stay creative and relevant as an agency in an ever-evolving space?
3. How do you choose the right channel as a brand to get closer to your consumers?
4. What is the future of FinTech and how do we make it as basic as possible for the average Ghanaian to use?
5. What are the exciting and innovative ways of using social media and tech to save the planet?
6. How can you create effective content that keeps your consumer engaged in the first 5 seconds?

Where can potential attendees get news and updates about your conference?

Attendees can get all the latest information on our website or through our social pages.

www.smwaccra.com
Facebook: SMWAccra
Instagram: SMWAccra
Twitter: SMWiAccra

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The post Get ‘Closer’ to Social Media Week Accra appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/09/get-closer-to-social-media-week-accra/