Tag: Cardiff Marketing Blog

Mike Armstrong on the Fire in the Belly Podcast – #MikeArmstrong #MikeArmstrongNews #MikeArmstrongPodcasts

youtu.be/TRxhy2Ra_8g

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Had a great time Online Business Networking over the past three day…

It’s been an incredible 3 days of Online Business Networking for me with 4 Events in 3 days.

First on Wednesday evening was the #Introbiz @Introbiz Cardiff, South Wales & Global #OnlineNetworking #Masterclass Events with Sharon Lechter @sharonlechter

Then it was the Thursday morning’s online Business Networking & Masterclass event with Introbiz Swansea & West Wales @IntrobizW and Marianne Pettifor @MariannePettif4

Friday morning then saw two online Business Networking Events:

The first being another Introbiz Event, this time Featuring former Apprentice finalist, Jess Cunningham @TheProdigalFox

This was followed by an online Business Networking Event with Pat Slattery @slatteryp and his Outstanding Network.

The Outstanding Networking Event is at 11am everyday and the list of upcoming Introbiz Networking Events Online is available via the link.

Business News and Sports News from Mike Armstrong – See http://mikearmstrong.me

For Business Advice follow the link or visit the Entrepreneur Zone

More details on the Coronavirus Business Interruption Loan Scheme (CBILS)…

Further details have emerged for the Coronavirus Business Interruption Loan Scheme (CBILS) which is designed to assist qualifying businesses during these unprecedented times.

The Scheme aims to support long-term viable businesses who may need to respond to cash-flow pressures by seeking additional finance.  The loan will be provided by the British Business Bank through participating providers during the Covid-19 outbreak.

Full details of the CBILS scheme can be found here – but the main criteria are:

  • Loan facilities of up to £5m
  • 80% of the lenders risk is covered
  • Repayment terms up to 6 years for term loans and asset finance, but overdraft and invoice facilities will be up to 3 years.
  • No upfront fees and interest is covered by Government for up to 12 months
  • Companies remain 100% liable for the debt repayments. Total unsecured lending of up to £250,000.
  • Application for loans from the scheme is administered by over 40 approved lenders including main banks, challenger banks and asset finance etc. Businesses need to apply directly to the lenders and present their case for the finance needed.

Further details on all available business support schemes in response to Covid-19 can be seen at this Government website page: https://www.gov.uk/government/publications/guidance-to-employers-and-businesses-about-covid-19

To be eligible for support in the Coronavirus Business Interruption Loan Scheme (CBILS), the small business must:

  • Be a UK-based SME
  • Operate within an eligible sector
  • Comply with relevant state aid rules
  • Have a sound borrowing proposal but insufficient security to meet the lender’s requirements

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Free Trains in Wales for NHS Staff On TfW and other Transport News…

NHS staff in Wales are being offered free travel on Transport for Wales rail services with immediate effect, the company has announced.

NHS workers will just need to show their work ID to access services to get themselves back and forth to work until 30 April.

Public transport is to operate on a reduced scale throughout Wales because of the coronavirus pandemic.

However the reduced service has led to crowding on some trains.

New timetables are now in place for trains and buses until further notice.

Announcing the move for NHS workers, Transport for Wales (TfW) said: “At Transport for Wales our primary focus is keeping our colleagues and customers safe, and to keep key workers moving.

“From Monday 23 March, Transport for Wales will provide all NHS workers free travel to and from work until 30th April on production of their NHS ID.”

A statement on its website added: “We are doing all we can to keep vital services running, so that emergency service staff who are using our trains and key workers are to travel in safety with confidence.” 

Some passengers were reporting difficulties in maintaining social distancing on trains on Monday morning.

Hospital worker Emma Lamorte highlighted the situation on Twitter and called for more trains.

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Tube travellers in London have also experienced crowded carriages, with unions saying it left transport staff feeling “furious” as they were unable to maintain social distancing.

However, other travellers in Wales reported quieter than usual carriages.

Aurora Heathfield

Image captionAurora Heathfield, outside Cardiff Central, was on a train carriage with only three other people

Commuter Aurora Heathfield from Bridgend, said there was an “eerie feel” on the train to Cardiff on Monday morning with carriages much quieter than usual.

“It would usually be pretty busy and you’d be looking for a seat. There was three people in my carriage,” she said.

Jake Newberry from Cross Keys, Caerphilly county, said there was “hardly anyone” on his train on the Ebbw Vale line and he had expected to see more people due to the reduced timetable.

Alex Varney said the train from Barry to Cardiff was also quiet with the conductor providing advice over a speaker rather than walking through the train to check tickets.

“It was nice and quiet and nice to have some space,” he said.

“Everyone was calm and pleasant and just going through their day.”

A TfW spokesman said on Monday afternoon: “Whilst some services were busy this morning, on average most were 50-60% full. However, we will continue to prioritise peak periods services in order to ensure we do not create overly busy services.

“”We will be monitoring the situation on a daily basis and increase capacity where necessary but we do strongly urge customers to carefully consider whether they do have to travel so that priority can be given to key workers.”

Why are services being reduced?

The changes reflect the fall in demand, reduced availability of staff and the latest public health guidance, transport companies said.

Transport Minister Ken Skates said it remained “crucial” to keep some services going for key workers and supply chains.

“This action aims to balance the current significantly reduced levels of passenger demand as people follow the guidelines to socially isolate with the need to reduce the number of people required to run the network,” he said.

“This contingency measure will help to ensure there are enough staff to keep services running over the coming weeks and months.”

Ken Skates

Image copyrightGETTY IMAGES

Image captionKen Skates hopes the new plans will keep transport on track for the coming months

The move comes after Prime Minister Boris Johnson said people should avoid “non-essential” travel.

Operators said the closure of schools, as well as people increasingly working from home, was expected to see a further significant decline in demand.

How have bus services changed?

First Cymru, which operates services across south and west Wales, warned customers face disruption to services because “increasing numbers of staff” were self-isolating.

It said there would be a reduced timetable for services in Ammanford, Bridgend, Carmarthen, Haverfordwest, Llanelli, Maesteg, Port Talbot and Swansea.

The company also urged passengers not use cash payments to buy tickets wherever possible, to “stop the spread” of coronavirus.

Arriva bus at Wrexham Bus Station

Image copyrightALAN SANSBURY

Image captionMany bus operators are running a Saturday timetable

Stagecoach, which operates throughout south-east Wales, said a reduced timetable would operate until further notice but had been created to ensure “critical routes are maintained wherever possible”.

Nigel Winter, managing director, said the company was working to maintain essential services, safeguard jobs and ensure the long-term sustainability of the industry in a “challenging” situation.

“We also know that our bus services play a vital role in keeping the country running and ensuring key sector personnel get to work,” he added.

“Our objective has been to focus resources on where we know they are needed most at this time.”

In north Wales, Arriva Bus is running an emergency service but will still operate key routes “to ensure customers can continue to access critical services”.

Cardiff bus

Image copyrightJAGGERY/GEOGRAPH

Image captionOnly eight Cardiff Bus routes will continue as normal

Cardiff Bus is now following a Saturday timetable for most of its services across the capital with the exception of some services which are running normally. School buses will continue for eligible children.

All Newport Bus services are also now following a Saturday timetable in “these unprecedented times”, the company said.

It added: “We will maintain bus services for our customers for as long as we are able to.”

Banner image reading 'more about coronavirus'

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How are trains affected?

Train operators across Britain will gradually reduce services following talks with the UK and Welsh governments.

However operators will still run core services to ensure key workers can get to their jobs and the flow of goods continues.

Class 170 train

Image copyrightRICHARD JONES/MLA PHOTOGRAPHY/TFW

Image captionBusy commuter lines will be prioritised

TfW said Sunday service times will be applied throughout the week though some additional services will operate to support busier commuter routes. 

“This timetable has been designed to be as resilient as possible, whilst ensuring we balance a reduction in demand, availability of our people and the need to support key workers such as health, food retailers and delivery teams,” it said.

The operator said advanced tickets were now eligible for refunds.

For more on this BBC article or other News please follow the link.

For more Welsh News, Business News, Welsh Business News, UK Business News, Travel News or Coronavirus News please follow the links.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Latest update on Coronavirus from The PM as UK goes in to lockdown!

Prime Minister Boris Johnson has announced that the UK is going into lockdown in a televised address to the nation last evening.

The PM made the announcement from 10 Downing Street amid widespread calls for tougher measures to slow the spread of Covid-19 / Coronavirus.

He ordered the immediate closure of all shops selling non-essentials items on Monday evening.

He told people to only leave the house to shop for basic necessities “as infrequently as possible” and to perform one form of exercise a day.

“If you don’t follow the rules the police will have the powers to enforce them, including through fines and dispersing gatherings.”

To ensure people follow the rules, Mr Johnson ordered the immediate closure of non-essential stores including those selling electronics and clothing.

All public gatherings of more than two people – other than those you live with – will be banned, the PM said.

Other premises being shuttered are libraries, playgrounds, outdoor gyms and places of worship.

The UK coronavirus lockdown rules you must now comply with, or face police action, are as follows:

Coronavirus: Boris Johnson orders lockdown of the UK and orders people to stay at home

And, while parks will remain open for exercise, all social events including weddings and baptisms will be stopped.

Funerals, however, can continue.

Mr Johnson said the measures will be “under constant review” and will be considered for relaxation in three weeks’ time if the evidence allows.

Earlier in the day all Britons travelling abroad were told to return to the UK “while you still can”.

The Welsh Government has also announced the closure of all caravan parks, campsites and tourist hotspots after people flocked to Welsh landmarks on the weekend.

The First Minister will also take additional powers over licensing because some pubs didn’t close over the weekend.

The measures come after it was announced four more people have died after contracting the coronavirus in Wales.

There are now 418 confirmed cases of coronavirus in Wales and there have so far been 16 deaths.

But Dr Giri Shankar, Incident Director for the Covid-19 outbreak response at Public Health Wales, said the “the true number of cases is likely to be higher” as the virus continues to circulate in every part of Wales.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Cardiff Capital Region (CCR) to support Businesses in South Wales…

THE Cardiff Capital Region (CCR) has today outlined its work supporting businesses in South Wales affected by the Covid-19 (coronavirus) pandemic.

The region is working with the Welsh and UK Governments to keep them updated on the current experiences of South Wales business, while working to ensure the region’s business are kept informed of the support available to them and how it can be accessed.

The Covid-19 (coronavirus) disease has caused huge disruption to many businesses for the foreseeable future and with this comes the uncertainty of how they will cope.

During this time, the CCR wants to ensure that all messages for business support from the Welsh Government and UK Government are being properly communicated and will be cascading all relevant information through its channels for the benefit of the region’s businesses. It will also be working very closely with the CCR Economic Growth Partnership to consider targeted interventions from our investment fund to support companies in our region and fill in any gaps or intervene where more tailored packages of support are necessary. This will complement not duplicate Welsh Government and UK Government interventions.

Kellie Beirne, Director of the CCR City Deal, said: “For many people and businesses across Wales, this is a very uncertain time and the coming weeks and months will present a huge challenge to us as individuals, communities and businesses.

“Many businesses and sole traders will find it extremely difficult to navigate through the weeks and months ahead without coming under severe financial pressure.

“Many sectors will also be taking a hit as customers are advised to stay away with social distancing and self-isolation. This is why it is imperative we do all that we can do to help and support each other, which is why we must communicate the business support that is coming through Welsh Government and UK Government to ensure businesses in Wales know what is available to them and how to better plan for the next few months.

“We are constantly listening and ensuring our communities are kept up to date with the latest information as it happens, and in turn, we are speaking to key organisations such as the Welsh and UK Governments to ensure that understand the issues businesses in South Wales are facing. We will also be proactively supporting our Local authorities who’s rightful priority right now must be saving lives and protection of the vulnerable.

“The CCR fully supports the help the two Governments have pledged to date. Today we are expecting a further announcement from the Chancellor with regard to a salary support scheme. It is our intention to keep cascading what these announcements mean for business, and how those companies can access that support.”

Cardiff Capital Region is working on making sure it’s as clear as possible to businesses how they can access these support schemes that are being put in place, and will be communicating this information to businesses through their channels.

In addition, the CCR and FOR Cardiff has issued a survey to help understand and identify key frustrations businesses are facing and the requirements businesses need to overcome this period of uncertainty. Businesses can complete the survey HERE.

Kellie added: “The coronavirus pandemic is a test of the resilience of our communities. There are great traditions of mutual support and cooperation in our region that we can draw on. In Cardiff Capital Region, working together for the good of all is at the heart of what we’re about. Our ethos is that the region is not a success if the most in need are left behind.

“However, now more than ever is the time for entrepreneurship to come to the fore. We will need to pivot business models, diversify and innovate in order to survive in such turbulent times.

“While this time is uncertain for many, what is certain is that we must try to sustain our businesses and communities through the crisis and help them get back on their feet when the recovery comes. The work that we do as Cardiff Capital Region is all about providing the environment in which businesses can flourish, in every corner of our region.”

For more on this article or other Wales 247 news please follow the link.

For more Cardiff Business News, South Wales Business News, Welsh Business News or Welsh News please follow the relevant links.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Cardiff Capital Region (CCR) to support Businesses in South Wales…

THE Cardiff Capital Region (CCR) has today outlined its work supporting businesses in South Wales affected by the Covid-19 (coronavirus) pandemic.

The region is working with the Welsh and UK Governments to keep them updated on the current experiences of South Wales business, while working to ensure the region’s business are kept informed of the support available to them and how it can be accessed.

The Covid-19 (coronavirus) disease has caused huge disruption to many businesses for the foreseeable future and with this comes the uncertainty of how they will cope.

During this time, the CCR wants to ensure that all messages for business support from the Welsh Government and UK Government are being properly communicated and will be cascading all relevant information through its channels for the benefit of the region’s businesses. It will also be working very closely with the CCR Economic Growth Partnership to consider targeted interventions from our investment fund to support companies in our region and fill in any gaps or intervene where more tailored packages of support are necessary. This will complement not duplicate Welsh Government and UK Government interventions.

Kellie Beirne, Director of the CCR City Deal, said: “For many people and businesses across Wales, this is a very uncertain time and the coming weeks and months will present a huge challenge to us as individuals, communities and businesses.

“Many businesses and sole traders will find it extremely difficult to navigate through the weeks and months ahead without coming under severe financial pressure.

“Many sectors will also be taking a hit as customers are advised to stay away with social distancing and self-isolation. This is why it is imperative we do all that we can do to help and support each other, which is why we must communicate the business support that is coming through Welsh Government and UK Government to ensure businesses in Wales know what is available to them and how to better plan for the next few months.

“We are constantly listening and ensuring our communities are kept up to date with the latest information as it happens, and in turn, we are speaking to key organisations such as the Welsh and UK Governments to ensure that understand the issues businesses in South Wales are facing. We will also be proactively supporting our Local authorities who’s rightful priority right now must be saving lives and protection of the vulnerable.

“The CCR fully supports the help the two Governments have pledged to date. Today we are expecting a further announcement from the Chancellor with regard to a salary support scheme. It is our intention to keep cascading what these announcements mean for business, and how those companies can access that support.”

Cardiff Capital Region is working on making sure it’s as clear as possible to businesses how they can access these support schemes that are being put in place, and will be communicating this information to businesses through their channels.

In addition, the CCR and FOR Cardiff has issued a survey to help understand and identify key frustrations businesses are facing and the requirements businesses need to overcome this period of uncertainty. Businesses can complete the survey HERE.

Kellie added: “The coronavirus pandemic is a test of the resilience of our communities. There are great traditions of mutual support and cooperation in our region that we can draw on. In Cardiff Capital Region, working together for the good of all is at the heart of what we’re about. Our ethos is that the region is not a success if the most in need are left behind.

“However, now more than ever is the time for entrepreneurship to come to the fore. We will need to pivot business models, diversify and innovate in order to survive in such turbulent times.

“While this time is uncertain for many, what is certain is that we must try to sustain our businesses and communities through the crisis and help them get back on their feet when the recovery comes. The work that we do as Cardiff Capital Region is all about providing the environment in which businesses can flourish, in every corner of our region.”

For more on this article or other Wales 247 news please follow the link.

For more Cardiff Business News, South Wales Business News, Welsh Business News or Welsh News please follow the relevant links.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Have a Business or Attraction in Penarth?

Advertise it online via the Things to do in Penarth, Attraction & Business Directory and get ranked high in the search engines for just £30 per month.

Some of the benefits of joining our online business advertising directory…

  • We build you your very own microsite.

  • We give your company a direct relative link from the top of page one of all major search engines.

  • We advertise your company on our social media channels.

  • We include a Google map.

  • We show your business to thousands of potential customers weekly throughout our sites.

  • We show your company to all the other business owners on our sites.

  • Your own website and social media pages will be linked to your microsite.

  • We believe we are the most cost effective form of online advertising your company can do.

  • We have hundreds of page one search terms.

  • We show your company to the many hundreds of business owners that have already joined Things To Do In.

All of this for just £30 per month and a small setup fee!

If you would like to have your business listed with us then please fill in the form below and we will get in touch with you.

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What’s on in Penarth

Penarth Shopping

Eating Out In Penarth

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

This weeks Cardiff, United Kingdom Networking Events via Eventbrite

What's on in the UK

What's on in the UK

Looking for networking events in Cardiff? Whether you’re a local, new in town, or just passing through, you’ll be sure to find something on Eventbrite that piques your interest.

— Read more on www.eventbrite.co.uk/d/united-kingdom–cardiff/networking–next-week/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

What’s On Cardiff Still to go for March – Things to do in Cardiff / Cardiff Events / Visit Cardiff…

Pleas find a lost of What’s On Cardiff Events for March as per the Visit Cardiff Website!

Things to do in Cardiff / Things to do in Cardiff for March:

Check to see if Events are still happening due to Coronavirus first.

Here’s your guide for all upcoming Cardiff events and things to do, including live music, gigs, sport, theatre, comedy, festivals, family fun and more! Use our handy calendar to see What’s On in Cardiff today, tonight, this weekend or this week.

LIST YOUR EVENTS HERE

For more What’s On Cardiff / Things To Do In Cardiff / Cardiff Events from Visit Cardiff, please follow the link.

For more What’s On Cardiff, Cardiff Events & Things to do in Cardiff from our site or the Things to do in Cardiff Directory, please follow the relevant link.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Welsh Business News / WelshBiz – Picture Highlights of Recent Introbiz & Lexus Cardiff Business Event

You can see all of the picture highlights from the latest #Introbiz event at Lexus Cardiff, online now!

Introbiz would like to say a big thank you to everyone who attended and made it such a memorable event.

Click here to see more photos from the Cardiff Business Event, online.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Facebook is Testing New, More Animated, Reactions

Facebook is working on some new animation styles for its Reactions.

https://www.socialmediatoday.com/news/facebook-is-testing-new-more-animated-reactions/553595/

Is Facebook’s Inherent Optimism Skewing its View on its Potential Impacts?

Facebook CEO Mark Zuckerberg has posted a new conversation with historian Yuval Noah Harari on digital ethics, and how they relate to Facebook specifically. 

https://www.socialmediatoday.com/news/is-facebooks-inherent-optimism-skewing-its-view-on-its-potential-impacts/553593/

Facebook Publishes New Guide for Instagram Creators

Facebook has put together a new listing of key tips to help creators maximize their use of Instagram.

https://www.socialmediatoday.com/news/facebook-publishes-new-guide-for-instagram-creators/553589/

Facebook’s Working on a New Creator Studio Dashboard for Instagram

Facebook’s working on a new Instagram Creator Studio dashboard, which would be part of the existing Facebook Creator Studio app.

https://www.socialmediatoday.com/news/facebooks-working-on-a-new-creator-studio-dashboard-for-instagram/553596/

Welsh House Builder Raises £10,000 for Tenovus Cancer Care

Welsh House Builder Raises £10,000 for Tenovus Cancer Care

Welsh House Builder Raises £10,000 for Tenovus Cancer Care


— Read on businessnewswales.com/welsh-house-builder-raises-10000-for-tenovus-cancer-care/

https://welshbizuk.wordpress.com/2019/04/27/welsh-house-builder-raises-10000-for-tenovus-cancer-care/

6 Basic Steps to Running an Effective Social Media Audit

It’s worth giving your social media profiles a spring clean – here are some tips on how to run an effective social media audit.

https://www.socialmediatoday.com/news/6-basic-steps-to-running-an-effective-social-media-audit/553506/

LinkedIn Engagement Continues to Rise, According to Latest Update from Microsoft

Microsoft has reported that active LinkedIn sessions grew by 24% over the last quarter.

https://www.socialmediatoday.com/news/linkedin-engagement-continues-to-rise-according-to-latest-update-from-micr/553496/

Facebook Highlights Trending Issues of Interest in Latest ‘Topics to Watch’ Report

Facebook has released the latest version of its Topics to Watch report, which highlights trending subjects of discussion among Facebook users. 

https://www.socialmediatoday.com/news/facebook-highlights-trending-issues-of-interest-in-latest-topics-to-watch/553490/

20 of the most influential words in marketing

Please find 20 of the most influential words in marketing:

Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

The 20 of the most influential words in marketing page was posted “By Mike Armstrong” – The Voice of Social Media

20141110-170445.jpg

10 Must Read Content Marketing Posts for 2015

New post on Online Marketing Hub

10 Must Read Content Marketing Posts for 2015
by christopherjanb

Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all and there’s plenty of opportunity to help.

Digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From our Content Marketing Maturity Model to tips, tools and measurement – the 10 posts summarized below will help you finish off 2014 in style and put your planning for 2015 in the right direction.

Content Marketing Maturity Model from TopRank – Every business goes through an evolution of sorts as they mature in their content marketing skills. While not every business needs to make it to Monetization for every content marketing program, no one should be satisfied with Stasis. This post breaks down the journey from creating more content, to creating meaningful content to creating content experiences that will inspire your customers to buy and advocate for your brand. What else could a budding content marketer ask for?

5 Steps to Content Marketing Awesome: You Can Do This! – Content marketing can seem overwhelming when getting started, but not with this handy guide. Start with identifying audience segments, then map the customer journey as you embark on your own journey to content marketing awesome. Map the essential buyer questions and brand answers to your content plan and then get ready to optimize your content performance. Is that awesome? We say yes!

What is the One Most Important Skill for a Content Marketer? – Information overload is giving us all a headache, so let’s boil it down to that one most important thing to soothe our minds towards content marketing success. What is it? To find out, you’ll need to finish reading this sentence and click the link above. Go!

Visual Content Marketing Strategy eBook – As part of a foursome of content marketing eBooks produced for the 2014 Content Marketing World conference, this collection of visual content marketing strategy tips from content marketing gurus like Pam Didner, Mark Schaefer, Maggie Burke, Carla Johnson and Jason Miller from LinkedIn really resonated with our readers. I think you’ll like it too – information plus entertainment. It’s infotainment Alice in Wonderland style.

Modular Content – Creative Repurposing for Content Marketing – So much content and so little time. Plus that content has to be great or no one will read, share or be inspired by it. Enter the notion of “modular content” to help savvy content marketers create and repurpose high quality content that attracts, engages and inspires customers to take action. You’ll learn how to plan for content efficiency that’s both social media and search engine friendly.

5 Ways To Create Great Content Without Writing A Lot – Writing is not a skill all marketers are experts at and yet the demand for content from customers continues to rise. The solution? This liveblog of Marcie Hill’s presentation at NMX revealed her approach to using photos, infographics, video, audio and animations to engage customers – without writing a lot. In this case, a picture really is worth a thousand words!

What is the Difference Between Content Marketing and Content for Links? The Wrong Answer Could Cost You – Don’t let the chubby Spanish Spiderman fool you – he knows exactly what the difference is between acting in a way that gets tips and acting like a fool. That’s a great analogy when comparing the difference between content marketing for customers and content marketing just to attract links. It’s a must read for SEOs and marketers alike.

Mobile Content Marketing – What You Need to Know: Pros, Cons, Examples, Best Practices – As part of our series on content marketing tactics, this post about mobile content marketing really resonated with readers. And why not? Content discovery, consumption and even commerce via mobile devices is skyrocketing. Are you ready for mobile content marketing? I didn’t think so. Read on.

5 Content Marketing Best Practices Most Businesses Aren’t Doing, but Should! – The godfather of modern content marketing, Joe Pulizzi, shares his smarts at Social Media Marketing World on some of the most important content marketing best practices that just aren’t being practiced. Which are you missing?

Attract, Engage, Convert: How to Better Measure and Optimize Content Marketing Performance – No successful marketer creates content just for the sake of creating more content. Content Marketing by definition means creating content for a specific audience to inspire a business outcome. The model for content marketing accountability presented in this post (Attract, Engage, Convert) will give you a clear line of sight to the performance metrics that will help you understand content marketing ROI.

With hundreds of content marketing posts to choose from, this was no easy task, to narrow it down to 10. Depending on where you’ve matured your content marketing skills to, this collection of posts is either a great primer or a great confirmation of the best practices being used by some of the top marketing brands on the web.

BONUS:
We’ve been busy this year at TopRank Online Marketing with a wide variety of content marketing programs for numerous mid-market and Enterprise clients. We can’t talk about many of those due to NDAs.

But there are a few projects that I can share with you that are both great examples of our content marketing work and super useful collections of marketing advice. Below are a few examples of content marketing projects that we produced this year for Social Media Examiner, LinkedIn, Content Marketing Institute, and MarketingProfs – a fine collection of marketing authorities that know great content.

These eBooks include practical tips and advice from over 120 marketing experts and industry thought leaders. In fact, there are also over 50 major brands represented as contributors ranging from Adobe to Xerox and John Deere in between. Collectively, these eBooks have been viewed over 290,000 times on SlideShare in the past 6 months. I hope you enjoy them too.

For more about the 10 Must Read Content Marketing Posts for 2015 or content marketing in general see :
http://omhub.wordpress.com/2014/10/29/10-must-read-content-marketing-posts-for-2015/

The 10 Must Read Content Marketing Posts for 2015 page was posted “By Mike Armstrong”