Twitter Marketing Tip 9

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Here a Twitter marketing secret that will separate the top tier of pros from the rest. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition:

Use Rich Media To Help Crowdsource Content 

Asking for user generated content on Twitter is a good start, but it can be taken further by using rich media to encourage people to give opinions, make suggestions, and engage with your campaigns. 

For example, in 2014 @AdidasNEOlabel wanted to crowdsource ideas for a fashion show they were running that would connect with their target audience of 14-19 year olds and drive sales of their upcoming range.

They used Twitter cards to vote between which outfits would be used in the show, Vines of the event throughout the day, and used Twitter video showing people how they could get involved. This helped to create over a billion impressions for their NEO campaign, as well as a peak engagement rate of 18.4%. 

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The Twitter Marketing Tip 9 page was posted “By Mike Armstrong”

Twitter Marketing Tip 2

Please find a Twitter marketing tip to get you standing out from the competition: 

Discover Leads In Twitter Chats 

A Twitter Chat is a hotbed of people interested in a particular niche or industry, so find one that is connected to your target audience and join in.

You need to remember that you are not there to sell – that can be a quick way to be ignored and shunned – but you can look at who is chatting and pinpoint high quality prospects to start a relationship with. 

This is a perfect opportunity to connect with people via helpful comments and casual interactions. 

For example, a business networking events company posting pictures of their events or networking tips, in a business networking chat would be fine. They’re not specifically selling their events, but simply making a valid contribution to the chat in a manner that’s relevant to their business. 

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Twitter Marketing Tip page posted “By Mike Armstrong”

Twitter Marketing Tip

Follow and engage with real world Friends, Business Partners, Associations, Suppliers, Customers and Partners and use some of their @names in your tweets to help the tweets go further (as your real world contacts will usually retweet your tweets for you).

Additional Tip: This works even better if you use @names of real world contacts who already have lots of followers.

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This Twitter Marketing Tip was created & posted “By Mike Armstrong”