With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.
Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more.
You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out.
Here a Twitter marketing secret that will separate the top tier of pros from the rest.
Step up your social media game with this Twitter marketing tip to get you standing out from the competition:
Use Rich Media To Help Crowdsource Content
Asking for user generated content on Twitter is a good start, but it can be taken further by using rich media to encourage people to give opinions, make suggestions, and engage with your campaigns.
For example, in 2014 @AdidasNEOlabel wanted to crowdsource ideas for a fashion show they were running that would connect with their target audience of 14-19 year olds and drive sales of their upcoming range.
They used Twitter cards to vote between which outfits would be used in the show, Vines of the event throughout the day, and used Twitter video showing people how they could get involved. This helped to create over a billion impressions for their NEO campaign, as well as a peak engagement rate of 18.4%.
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The Twitter Marketing Tip 9 page was posted “By Mike Armstrong”