Tag: Business Consultant

Business / Financial Advice from Robert Kiyosaki #RichDadPoorDad

www.youtube.com/watch

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Entrepreneur Advice & Life Advice from Robert Kiyosaki #RichDadPoorDad

www.youtube.com/watch

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Mike Armstrong on the Fire in the Belly Podcast – #MikeArmstrong #MikeArmstrongNews #MikeArmstrongPodcasts

youtu.be/TRxhy2Ra_8g

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

15 Top Business Startup Tips #Startups #MikeArmstrong

#MikeArmstrong

When starting a business the strategy is to do some analysis on the Market Place and some market research (Google is a great place to do this).

1. Check what your competitors are doing and what markets they are aiming at and see if there’s a gap in the market.

2. Then once you see there is, think about what you story and message is and to what audience you are aiming it at.

3. Work on the branding so that it’s telling the right message to the right audience including the name very important.

4. Check the name is Free on Companies House / Registration, Google and all major social platforms.

5. Work on a content portfolio so that you can share the message and synergy messages as well as product and service info and other content, in many ways and to attract many different people in your target segment or segments, regularly with different messages without switching them off.

6. Set up all the things / assets a new business needs – well Optimised Website with Blog, Off-site Blog and a marketing / lead generation add on), Google and Bing Listings, Facebook Pages (for Company and target niches), Facebook Groups for Company and target niches).

LinkedIn Company Pages and Groups a format for profiles for all staff, Twitter Account or Accounts, Instagram, Directory Listings, Geographical and Niche Directories, Podcast, YouTube Channel, Tick Tock, Pinterest etc.!

7. Regularly post good content and squeeze good advertising messages in between with good offers and good call to actions, build up audiences and get them to visit part of your website, your online store, YouTube channel etc.

8. Add an email capture Form to your website for building a database to email too.

9.Go Networking

10. Add some landing pages and look at FB advertising and adwords etc.

11. Consider Selling on Amazon or Ebay,

12. Attend Events, Expos, maybe host some!

13. Consider trying Telesales and/or Field Sales / Solution sales etc.

14. Do some Organic SEO and link building strategies for your website and blog (podcast and YouTube channels etc.)

15. Do some Content Marketing in other sites and blogs and some PR etc.

#Success

#Marketing

#Sales

#WorkOnYou #Infinityx

#YourNetworkIsYouNetworth

#BeConfident

#BecomeAMillionaire

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Just finished reading this fabulous book which is meant to help me on my own journey.

Thanks Breeda for signing and sending me your book. Your a star 🌟. Great read for people starting out on their journey.

a great read 🙌

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Just finished reading this fabulous book which is meant to help me on my own journey.

Thanks Breeda for signing and sending me your book. Your a star 🌟. Great read for people starting out on their journey.

a great read 🙌

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Just finished reading this fabulous book which is meant to help me on my own journey.

Thanks Breeda for signing and sending me your book. Your a star 🌟. Great read for people starting out on their journey.

a great read 🙌

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Morning Motivation Today comes from the #MikeArmstrongPodcast

#MikeArmstrongsPodcast

#MorningMotivation for those in the #Coronavirus #Lockdown #WorkingFromHomr from #MikeArmstrong via the #MikeArmstrongPodcast #Lockdownbenefits #LockdownNotLetdown #GetCreative #GetCreating #WriteABook #StartAPodcast #Podcasting #Podcasts #PositivityPodcast #Positivity #PMA #PositiveMentalAttitide #WhoKnowsYou ##GetInvolved #MotivationFromTheSituation #WhenTheGoingGetsToughTheToughGetsGoing #ReadBooks #WatchFilms #GetEducated #GetLearning #BeActive #Marketing #ContentCreation #ContentMarketing #ChooseLife #Thrive #TimeToLive #Covid19 #WFH #Wales #UK

Good Morning and have a great day 👍 For more Inspiration, Motivation and Positivity please see our recently penned Coronavirus Poems – Kick Corona’s Ass #KickCoronasAssThe Upside of Coronavirus #CoronavirusUpsideHow to make a diamond #HowtomakeadiamondCoronavirus Business Poem #CoronavirusBusinessPoemThe Lockdown Choice #LockdownChoiceHow to Navigate the Wall #HowToNavigateTheWall

#MikeArmstrong / #MikeArmstrongPoems

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Second #MikeArmstrongPodcasts post – 1st feature podcast – Mike moans about negative press in What’s Wrong With Armstrong Feature

#MikeArmstrongPodcasts from #MikeArmstrong – #MikesMoans #WhatsWrongWithArmstrong

The Second #MikeArmstrong Podcast – What’s Wrong With Armstrong – Negative Press / Negative Media is live and can be listened to via the following link.

https://anchor.fm/mike-armstrong9/episodes/Mikes-Moan-about-Negative-Press–Media-via-regular-feat–whats-wrong-with-Armstrong-ed0tiq

#MikeArmstrongPodcasts #PositiveCoronavirusNews

#MikeArmstrong #podcast #MikesPodcast – #Welsh #UK & #Global #Business #Consultant #Entrepreneur – #Sales #Marketing #Mentor #WelshBiz #EntrepreneurZone

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Second #MikeArmstrongPodcasts post – 1st feature podcast – Mike moans about negative press in What’s Wrong With Armstrong Feature

#MikeArmstrongPodcasts from #MikeArmstrong – #MikesMoans #WhatsWrongWithArmstrong

The Second #MikeArmstrong Podcast – What’s Wrong With Armstrong – Negative Press / Negative Media is live and can be listened to via the following link.

https://anchor.fm/mike-armstrong9/episodes/Mikes-Moan-about-Negative-Press–Media-via-regular-feat–whats-wrong-with-Armstrong-ed0tiq

#MikeArmstrongPodcasts #PositiveCoronavirusNews

#MikeArmstrong #podcast #MikesPodcast – #Welsh #UK & #Global #Business #Consultant #Entrepreneur – #Sales #Marketing #Mentor #WelshBiz #EntrepreneurZone

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The First Mike Armstrong Podcast is live – #FirstPodcast of #MikeArmstrongPoscasts

#MikeArmstrongPodcasts from #MikeArmstrong

The First #MikeArmstrong Podcast – An Introduction to #MikeArmstrongPodcasts is live and can be listed to via the following link.

https://anchor.fm/mike-armstrong9/episodes/First-Pod-Cast-from-Welsh-Business-Consultant-and-Sales–Marketing-Specialist-Mike-Armstrong-e9benr

#MikeArmstrong #podcast #FirstPodcast – #Welsh #UK & #Global #Business #Consultant – #Sales #Marketing #WelshBiz

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Gratitude – 10 Reasons to be Grateful for those who are currently Self Isolating – #PositiveCornovirusNews

For those who are self isolating and are depressed in down and need a pick me up, try practicing gratitude. Change your perspective on the situation and rather than looking at what you’ve lost from the current change of conditions in our external environment and think about what you have gained in your immediate, local to you external environment (the place where you are currently self isolating) and in your internal environment (“from your skin in” – a recent quote that I have learnt to describe the internal you).

If you can flip the perspective and look at the positive of any situation then you can vastly improve your mental health and increase your ability to handle external forces and situations.

Please find some of my reasons to be grateful in our current situation and other gratitudes that I think this current situation brings to most people who choose to see them and accept them!

No.1 I’m a live and kicking!

Any gratitude list needs this one as it’s the biggest reason to be grateful that you’ll ever have. It was a tiny miracle but somehow you were born and as your reading this your still alive and kicking so well done – keep up the good work. Life is full of Rich experiences so get stuck in and enjoy them!

No. 2. – Grateful For Being Locked In With Our Loved Ones

If you are locked in or self isolated then hopefully you are locked in and managing to spend more time, much more than usual , with the person or people that you love and trust most in the world and when can that be a bad thing?

If you are self isolating alone then you have access to lots of different ways of getting in touch, for Free with all of the special people in your life. See No 3..

No 3. Gratitude towards connected technology.

Getting in touch with friends and family nowadays for nothing (FREE) has never been easier so let’s be thankful for technology. Whether it’s Zoom (which seems all the rage at the moment) or old favourites like Messenger, WhatsApp or FaceTime and Skype or even old classics like the phone or texting (actually utilising your unlimited calls and texts) there is so many ways to get connected and what’s the excuse , look at all the extra time that you now have on your hands – see no 4.

4. Grateful for the obscene of a long commute to work via Rush Hour Traffic?

Having been self employed and mostly working from home for the past 8 years this is a big reason to be grateful for me. Who wants to be sat in traffic and losing 2 hours of their day that you’re never going to get back? See 7.

5. Grateful for the dress code.

I’m in charge of the dress code and can choose to wear what I like. Time to get out all the clothes that I don’t always get a chance to wear and design my own dress policy. plus I can wear loads of things that don’t need ironing and that another chore gone and some more gained time. See 7.

6. Grateful for flexibility!

Now that you are in charge of your own daily routine you can decide the rules. Get up at a time that suits you, work at a time that suits you, exercise at a time that suits you, lunch when you want and finish when you want. You are now the master of your own destiny and your setting the rules, so be flexible and adaptable to a way that suits you and your life and not to someone else’s way that you have been conditioned to confirm to.

7. Gratitude for the extra time.

Now that you’ve lost the daily commute and the ironing etc. you now have the time to exercise at home or do that extra hobby or interest that you could never really make time for. I often find it hard to make time to exercise but have been exercise regularly at home with the new found time saved and the hour given to me for daily exercise by Boris!

8. Personally I’m grateful for Online Zoom networking.

Having to turn up at real world networking something that I done regularly in the old world was time consuming and difficult to achieve too often so I used to go to an event 1 or 2 times a week but now there inline I have been doing 1 or 2 a day, and now I’m connecting with people from much further away than just South Wales.

9. Gratitude for values and appreciation!

I’m starting to realise what’s important in life and becoming a better human being and more appreciative of what we do have and that can’t be a bad thing. Hopefully these sorts of lessons will enrich human being and make them more appreciate of the important things in less and less focussed on the menial / shallow, unimportant, fake and self obsessive sh*t that sometime everyone gets obsessed with.

10. Plenty of time and free resources for learning and self improvement / self development.

There are no excuses, News the time to read a book, listen to an audio book or podcast or watch a load of you tube videos. Learn all the things you have ever wanted to know and all the skills you gave ever needed all at a touch of a button or in a book!

So in summary now is the time to take action and control of your life and your own destination. You (and I) have plefty of reasons to be grateful over the current situation so let take advantage our make it our time now!

“Never, Ever Give Up”

”Always Stay Motivated”

If you ever feel like Giving Up, with whatever it is, or you require some motivation, please feel free to call me.

I’m available on: 07960872549 in the UK (0044) and am always happy to chat!

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

With the legend this is Grant Cardone

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Another Great Online Business Networking and Support Event with The Outstanding Network.

Again I really enjoyed the Online Business Support and Networking Event hosted by Pat Slattery and his The Outstanding Business Network.

Two more inspirational stories from Inspirational people.

Thanks to Jennifer Byrne and Anthony Dolan.

Online Business Networking & Support

It’s great to be a part of such a great Network as The Outstanding Network, in-fact its Outstanding!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Ma Consultancy Michael Armstrong

FREE SUPPORT for Business Owners / Entrepreneurs or Home Workers…

Whilst the current climate is happening I am looking to offer FREE SUPPORT for people who are self isolating or struggling in Business!

Hi Fellow Business Owner, Entrepreneur, Home Workers or Self Isolator – I offer Business Growth, Business Optimisation and Sales & Marketing Strategy & Services to Business Owners and Entrepreneurs and I also used to be a corporate sales manager/director and am used to motivating and supporting a team.

During these tough times I want to support as many of my contacts, LinkedIn connections and wider business community colleagues with any Help, Advice, Ideas, Support, Motivation or Problem Solving needs that they might have during these tough Self Isolation / Coronavirus Times…

If you need any help or support or you simply just want a chat or some motivation during these tough times please feel free to contact me on 07960 872549.

Cheers

Mike

For more Business News, Business Advice or Coronavirus News please click the links.

Please also see our The Voice of Social Media Blog or Entrepreneur Zone Blog

Morning Motivation – #MikeArmstrongQuotes

F*** Coronavirus and still work on your Goals!

What are you going to do today to help you to achieve your short, medium and long term goals.

If your stuck at home self isolating then here’s some tips that can always help you to get better and work towards successfully achieving your goals!

Upskill – Do Online Courses or watch some YouTube videos and learn some new skills.

Educate yourself – Read Some Books or listen to some audio from others who have already achieved the goals that you are trying to achieve and get some advice!

Exercise – What ever goals your trying to achieve, being fit can help!

Work on Your Personal Branding – Create Assets, Content, Marketing Collateral etc. To help promote yourself better and further on the Internet.

If in business Work on Your Business Branding – Create Assets, Content, Marketing Collateral etc. To help promote yourself and your business better and further on the Internet.

Make Contact – Use LinkedIn, Other Socials, Webinars and the Phone and call people, build relationships, negotiate deals, with people who can help you to reach your goals.

If you are interesting in Personal & Business Development please see our Business Advice Section of our Blog.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

More details on the Coronavirus Business Interruption Loan Scheme (CBILS)…

Further details have emerged for the Coronavirus Business Interruption Loan Scheme (CBILS) which is designed to assist qualifying businesses during these unprecedented times.

The Scheme aims to support long-term viable businesses who may need to respond to cash-flow pressures by seeking additional finance.  The loan will be provided by the British Business Bank through participating providers during the Covid-19 outbreak.

Full details of the CBILS scheme can be found here – but the main criteria are:

  • Loan facilities of up to £5m
  • 80% of the lenders risk is covered
  • Repayment terms up to 6 years for term loans and asset finance, but overdraft and invoice facilities will be up to 3 years.
  • No upfront fees and interest is covered by Government for up to 12 months
  • Companies remain 100% liable for the debt repayments. Total unsecured lending of up to £250,000.
  • Application for loans from the scheme is administered by over 40 approved lenders including main banks, challenger banks and asset finance etc. Businesses need to apply directly to the lenders and present their case for the finance needed.

Further details on all available business support schemes in response to Covid-19 can be seen at this Government website page: https://www.gov.uk/government/publications/guidance-to-employers-and-businesses-about-covid-19

To be eligible for support in the Coronavirus Business Interruption Loan Scheme (CBILS), the small business must:

  • Be a UK-based SME
  • Operate within an eligible sector
  • Comply with relevant state aid rules
  • Have a sound borrowing proposal but insufficient security to meet the lender’s requirements

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

15 Top Business Optimisation Tips…


Your business culture or philosophy is the ultimate key to your productivity and success. It will either enable or disable everything else that you do.

Developing the right business culture is key to your success as everything you do hinges around this fundamental aspect of your business.

If a businesses culture or the culture of the leaders or staff is wrong, the impact of even the best business growth and business optimisation techniques would be severely limited.

Too many organisations only pay lipservice to these factors and as a result they constantly struggle to make real progress.

Please find these 15 Top Business Optimisation Tips for you to implement in your business.

Business Optimisation Tip 1.

Business Optimisation Tips – 1:

Understand your higher business purpose!

Contrary to popular belief, people don’t buy products or services.

They do buy the outcomes that those products or services can provide, solutions, benefits, answers, value, advantages, improvements, time saving, efficiency, avoidance of pain, protection, pleasure, fun, excitement, fulfilment, enjoyment, prestige etc.

Your higher purpose for being in business should be to turn those positive outcomes into reality by promoting, selling and delivering the specific outcomes your customer is actually buying. When you start to look at what you do in terms of the positive outcomes you can deliver to your clients, you can feel justifiably proud of the contribution that you are making to your clients, whatever business you are in.

When you do that consistently you and your business will profit handsomely.

Business Optimisation Tips – 2:

Operate your business with Integrity!

Taking an ethical approach to your business, performing as promised, and operating in a sound manner is always a great business strategy.

Your values, philosophies and policies toward your employees and your customers must be based on fairness and a sincere belief that your customers deserve to be well served at all times.

It’s good to have the attitude that if it’s good for the customer then it’s good for the company, and vice versa.

Putting the customer’s interests ahead of your own and being completely customer focussed is key to a successful business.

Business Optimisation Tips – 3:

Constantly work on the optimisation & efficiency of your Business!

Don’t be content to accept lesser results than you’re entitled to for your efforts.

Instead demand and accept nothing less than the highest and best outcome for every action that you ever take and every activity that you ever engage in.

You do this by;

Integrating and leveraging all of your successful sales & marketing approaches to achieve the optimum outcome and getting the greatest return for the least expenditure of time, effort, manpower and money.

Optimising all of your staff and leadership team so that you have the right number and the right people involved in the right positions for your business to run at its optimum level.

Optimising all of your systems and process so that they can effectively and efficiently deal with all of the requirements placed on them by the business.

Optimising all of your business costs so that you can help to make the best profit possible in your business.

Etc.

Business Optimisation Tips – 4:

Genuinely appreciate your team and do all that you can to keep them happy, productive, developing / progressing and efficient!

Many of the most successful & profitable companies in the world owe a large part of that success to having a very happy and contented workforce.

A happy and contented workforce are a group of people who know what they are supposed to be doing and that their efforts and their results are sincerely appreciated.

This will save you money in many ways.

Your staff turnover will go down. You’ll save a fortune on training and recruitment. You’ll suffer less abseteeism. It’s less likely that things will “go missing” etc.

Having an experienced workforce that isn’t always leaving and having to be retrained, one that really cares about your company and about looking after your customers, will result in fewer customer complaints, more customer satisfaction and customers who spend more money with you, more often and for much longer periods of time.

Business Optimisation Tips – 5

Build a balanced Team / Recruit the right people!

Recruitment is often seen almost exclusively as a search for individuals with the right qualifications, experience, and achievement.

Yet they are rarely found because of the requirement for more conflicting characteristics than can normally exist in any one person.

In a perfectly balanced team there is always someone who can deal naturally and effectively with any set of responsibilities. Each person just slots naturally into playing their part in growing and developing the business.

Most of us choose our life partner and raise our children with care, nurturing and compassion.

Yet we tend to select the people who will join our company on the basis of an interview or two, and once they’ve joined, they often discover they must fend for themselves.

This contrast illustrates the disparity between the family and work environments.

As around 75% of our adult waking time is devoted to work related activities, it makes sense to take as much care in recruiting the right people as it does in finding the right partners. You need to find people who care and who want to be the best.

Caring must be inherent in people’s natures. They have to feel it in their hearts. And if they do, their colleagues and clients will feel it too, and you’ll achieve much more success with less hassle and hard work.

If you look for genuinely pleasant people who have the right attitude and human values, the rest will usually fall into place. You can’t teach people to be nice.

Business Optimisation Tips – 6:

Empower your staff!

When companies consistently refuse to deviate from policy, they say to customers, in effect, “Our policy is more important than doing business with you.” Empowerment is the process of moving the decision-making process to the customer interface.

This will give your team at the customer interface the power to do whatever it reasonably takes to delight the customer.

Truly empowered employees invariably recognise and appreciate the authority they have been given and are more likely to use their initiative and good judgment to come up with better and less expensive solutions to a problem than that dictated by rigid policy manuals.

Business Optimisation Tips – 7:

Genuinely appreciate your customers and do all that you can to keep them happy – Be customer centric!

View your clients as long term friends and partners.

Redefine your business from the customer’s perspective as the basis of your philosophy, so that you protect and benefit them whenever and at the highest level possible.

But if no individual can combine all these qualities, a team of individuals can contain all the conflicting requirements that cannot be found in a single individual.

Business Optimisation Tips – 8:

Use Technology to improve the efficiency of the business!

Technology has been created to make our lives easier yet many businesses fail to use it effectively in their business. The majority of the top companies in the World are tech companies with a using technology for creating efficiency culture. Are you utilising your Technology; Websites, Web Platforms, Marketing Channels, Telecommunications, IT, CRM, Software etc. to the most of its ability to get the most efficiency out of them for your staff, your clients and your business?

Business Optimisation Tips – 9:

Adopt proven success practices!

The moment you start adapting and applying success practices that have already been tried & tested and refined by other industries, you can save yourself a massive learning curve.

If you can take advantage of £ millions or £ tens of millions or £ hundreds of millions worth of success-proven, profit-certain business practices that other industries have already validated, you’ve given yourself and your business an incredible edge over all your competitors and your level of success can’t help but increase.

Business Optimisation Tips – 10:

Don’t forget to enjoy yourself and all have fun in the workplace!

Some of the world’s most successful companies attribute a large part of their success to the use of laughter, fun and play in the workplace to build morale, participation, and involvement.

Recognition and appreciation can play a vital role in boosting morale and productivity among hard-worked employees. You can easily implement a step-by-step plan for building an enthusiastic, high-performance team using hundreds of tried and tested techniques for enhancing employee satisfaction and personal pride, improving employee morale, heightening productivity, creating a more people-centered corporate culture, and ultimately increasing your profitability from the process.

Business Optimisation Tips – 11:

Continue to grow through a culture of personal development, self improvement and life long learning!

The growth of your business is the aggregate of the growth of your individual team members.

By constantly training everyone in your business to perform at higher levels than your competitors, you’re investing in the future, while improving your business today.

The better your training, the better everything works in your business. It radically improves your team’s understanding of your objectives; helps set standards of performance; produces predictable results; leads to consistent answers to each question or problem; results in customers being treated in a similar manner no matter who they deal with and makes a big difference to how everything functions in your business.

Business Optimisation Tips – 12:

Be passionate about your business, staff, product / service & customers!

Passion and enthusiasm are contagious … and all too rare.

People are more inspired to do business with you if you display conviction and enthusiasm for what you do and the way that you do it than any other factor.

If you genuinely burn with an overwhelming desire to enrich the lives of everyone you do business with, people will be attracted to you like metal filings to a magnet.

Business Optimisation Tips – 13:

Run a suggestion scheme

A good suggestion scheme is like having an oil well in your back garden.

There is no more important tool for management. Suggestion schemes can be made to work extraordinarily well in any business and can be the cornerstone of constant and never ending improvement.

If you and your team ask yourselves relentlessly each day, “How can we do this better?” or “What more can we do to …”, you are bound to find ways to improve. Whether large or small, these improvements can lead to regular discoveries that can transform your business.

Business Optimisation Tips – 14:

Measure staff motivation

How do you know if your staff are well motivated?

This is where most businesses are amazingly primitive. Their skills in measuring motivation are under-developed or non-existent.

Methods of measuring motivation include:

  1. Staff turnover,
  2. Absenteeism,
  3. Theft,
  4. Customer Service,
  5. Attitude surveys.
  • Motivation does not have to be left to chance. Every business can introduce systems for motivating its employees better. The benefits are enormous and once you start measuring the payback on your investment in the workforce, you will see real results.
  • Business Optimisation Tips – 15:

    Use tried and tested ways of increasing staff motivation.

    Give bonuses or implement profit share schemes so that everyone his motivated by the success of the business.

    If you need any help with any of the business optimisation strategies or tactics please feel free to contact Mike on: 07960 872549.

    mikearmstrong.me

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Help with Your Business Optimisation including Switching your business online, where possible…

UK Business & Sports News

UK Business & Sports News

In Modern times it has been important to use technology and the Internet wherever possible in your business to improve it’s efficiency, processes, costs and the Sales & Marketing reach of clients and audience, and this has never been more important for businesses than NOW!

Coronavirus Effect!

Is your business ready and prepared for the new world order?

With the current climate being one of lock down, self isolation and restricted movement people are going to turn to technology and the internet even more now than ever before?

If you are not already embracing Technology and the Internet in your business the time to do something about it is NOW!

You need to start thinking about how you can move your business to one that operates more online!

Also what additional products or services can you sell online.?

Start thinking about what manual and labour intensive processes can be moved to your website or other online applications?

Start thinking about what expensive overheads can be reduced.

Start thinking about what protection and cover you might need in place to protect key performers and personnel in your business!

Start thinking about what members of staff are required to be in your business and what members are able to WORK REMOTELY from home.

Start thinking about whether all of your IT infrastructure is suitable and able to allow remote working.

Some of these things may be temporary but many might become the new norm, so don’t get left behind and start planning and implementing these changes today!

If you need any Business Strategy, Business Planning, Business Consultancy, Business Optimisation, Sales & Marketing Strategy or Solutions, Credit Control Strategy ir Solutions, Debt Collection Solutions / Accounts Receivable Solutions, Cost Saving, Energy / Utility Reduction, IT / Telecom / Website Infrastructure Optimisation or Business Change Implementation assistance in any of these areas of your business, then please feel free to contact Mike Armstrong on 07960 872549.

Mike can offer a free one to two hour, review and consultation of your business to chat about areas where he can help to optimise your business for the tough times ahead!

This Business Optimisation post was written by Mike Armstrong of Business Growth & Business Oqptimisation Consultants MA Consultancy , Mike Armstrong’s Entrepreneur Website, MA Group, Property Management & Maintenance Company MA Property , Web Design & Marketing Agency MA Web , News, Media & PR Company MA News & Ad Agency MAN Media

Welsh, UK & International News including lots of Business & Sports News

For the latest news from Mike Armstrong News please follow the link!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

20 Top Tips for Working From Home

Now that Coronavirus is spreading like wildfire and many of us our Self Isolating, Avoiding Crowds or Looking after children etc., many of us are now starting a new experience of Working From Home.

I myself have been working from home for many years so would like to share some of my Top Tips for Working From Home, as well as other Top Tips for Working From Home, that I have found online.

    Top Tips for Working From Home – 1

    Try and stick to a regular Working From Home Routine / Working regular hours where possible…

    Set a schedule, and try your best to stick to it…(most of the time).

    Having clear guidelines for when to work and when to call it a day helps many home workers maintain a work life balance. That said, one of the benefits of remote work is flexibility, and sometimes you need to extend your day or start early to accommodate someone else’s time zone or an increased work load etc.

    When you do, be sure to wrap up earlier than usual or sleep in a bit the next morning to make up for it. 

    Automatic time-tracking apps, such as RescueTime, let you check in on whether you are sticking to your schedule. They can also help you figure out what times of day you are most productive versus when you ease off.

    You can then use that information to your advantage by reserving your hours of high focus for your most important tasks.

    Top Tips for Working From Home – 2

    Create an effective Morning or Starting Routine…

    Deciding that you will sit down at your desk and start work at a certain time is one thing. Creating a routine that guides you into the chair is another.

    What in your morning routine indicates that you are about to start work?

    It might be making a cup of tea/coffee. It might be returning home after a jog. It might be getting dressed (wearing pyjamas to work is a perk for some, but a bad strategy for others).

    A routine can be more powerful than a clock at helping you get started each day.

    Not everyone who works from home follows a nine-to-five schedule, so whether you have a morning routine or a “getting started” routine (at another time of day), it good to get that routine in to your habits, so things just happen naturally, smoothly and regular.

    Top Tips for Working From Home – 3

    Set firm Rules with the people around you…

    You need to make sure that the people in your home or who share your space with, when you work understand the importance of your work and your routine and do not constantly interrupt you, invade your space, distract you are seek favours or tasks from you.

    If you have children who come home from school while you are still working, they need clear rules about what they can and cannot do during that time. Additionally, just because you are home and can let trade people into the house or take care of pets etc. doesn’t mean other family members should assume you can and will always do it.

    If that’s how you choose to divide up the domestic labor, that’s fine, but if you simply take it all on by default because you’re home, you may feel taken advantage of, and your productivity WILL sufferer.

    Top Tips for Working From Home – 4

    Remember to schedule and form habits for regular breaks in your Working From Home Routine, as you would in the office…

    Know your company’s policy on break times and take them.

    If you are self-employed, give yourself adequate time during the day to walk away from the computer screen, phone and everything else that you are doing.

    A lunch hour and two 15-minute breaks seems to be the standard for full-time employees. Keep yourself fresh and energised and you’ll be more productive.

    Top Tips for Working From Home – 5

    Take Breaks in Their Entirety

    Do not constantly cut short your breaks, especially your lunch hour. You can use apps, such as TimeOut for Mac and Smart Break for Windows, to lock yourself out of your computer for 60 minutes. Or you can just launch a simple clock or timer on the screen when you take a break. If you return to your desk after only 40 minutes, walk away for another 20 or take the additional 20 minutes at a later time.

    Top Tips for Working From Home – 6

    Where possible try and leave the house regularly (or at least the room where your working)…

    You don’t have to eat out every day, but try to leave your home or work space regularly. The same advice applies to people who work in traditional office settings, too. Leave the building at least once a day. Your body needs to move. Plus, the fresh air and natural light will do you good.

    You don’t have to go to crowded public spaces to get away from your solo workspace. Take a walk. Weed the garden, go networking – Just ensure that you get out fairly regularly.

    Top Tips for Working From Home – 7

    Don’t delay in getting what you need to work from home…

    If you’re employed by a company or organisation that supports your work-from-home setup, request the equipment that you need as soon as you start working from home, or within a day or two when you realise anything new that you might need. It’s extremely important to set precedents early that you will ask for what you need to get your job done comfortably, including the right monitor, keyboard, mouse, chair, printer, software, and so on.

    Organisations that are used to having home working employees often have a budget for home office equipment. Ask what it is and how often it’s renewed. It also doesn’t hurt to ask whether there’s a loan agreement or who will pay for return shipping or disposal of outdated equipment.

    If you are working from home unexpectedly due to coronavirus, ask for what you need within reason. You could be working from home for weeks on end and you should be comfortable, but ordering a new office chair and desk might be asking too much. Consider a mouse and keyboard, plus a back-supporting cushion instead.

    Top Tips for Working From Home – 8

    Keep a Dedicated Office Space in your home…

    In an ideal world, home workers would have not only a dedicated office, but also two computers, one for work and one for personal use.

    It’s more secure for the employer, and it lets you do all your NSFW activities in private. But not everyone has a separate office in their home, and keeping two machines isn’t always realistic. Instead, dedicate a desk and some peripherals only for work use. For example, when your laptop is hooked up to the monitor and external keyboard, it’s work time. When it’s on your lap, that’s personal time. You may want to go as far as partitioning your hard drive and creating a separate user account for work.

    Top Tips for Working From Home – 9

    Have a Separate Work Phone Number…

    Set up a phone number that you only use for calls with colleagues and clients. It doesn’t have to be a landline, second mobile phone, or even a SIM card. It can be a free VoIP service, such as Google Voice or a Skype number. Similar to some of the other tips, having a separate phone number can help you to manage your work-life balance.

    Top Tips for Working From Home – 10

    Use a VPN

    You should use a VPN whenever you’re connected to a network that you don’t control.

    That includes Wi-Fi at co-working spaces, cafes, libraries, and airports.

    Some organisations have their own VPNs that off-site employees need to use, to access certain servers or websites that store information meant only for internal use.

    In those cases, you’ll also need to use a VPN at home.

    In any case, it’s a good idea to get into the habit of leaving your VPN connected as often as possible because it’s always safer to have it on than not.

    Top Tips for Working From Home – 11

    Remember to still socialise with colleagues

    Loneliness, disconnect, and isolation are common problems in work from home, especially for extroverts.

    Companies with a work from home culture usually offer ways to socialise. With Self Isolation, Socialising doesn’t have to mean meeting up. There are other ways.

    For example, you can implement a chat channel where remote employees can talk about common interests or if the virus eases you can have Social distancing approved for people in the same region, and in-person retreats etc.

    It’s important to figure out how much interaction you need to feel connected and included. Even if you’re highly introverted and don’t like socialising, give a few interactive experiences a try so that you’re familiar with them if you ever decide you want them.

    If you’re not at a company with a strong remote culture, you may need to be more proactive about nurturing relationships.

    Top Tips for Working From Home – 12

    Still arrange and attend meetings regularly and when you do, ensure that you are involved

    Certainly, as a home worker you will be taking part in more video conferences and conference calls etc. but it’s a good idea to attend optional meetings sometimes, too. Be sure to speak up during the meeting so everyone knows that you are on the call and have your own input to make.

    Asking Questions, Reaffirming important tasks and A simple, “Thanks, everyone” or “Good Bye!” at the close of a meeting will go a long way toward making your presence known.

    Top Tips for Working From Home – 13

    Remember to still get Face 2 Face Time with your bosses or colleagues when you need it…

    If your employer is lax about getting you in a room with other employees or management, ask to have an annual or semi-annual trip in your contract. It could be for annual planning, training, or team building.

    Or add it on to some other business event, such as a yearly budget meeting, nearby conference, or office holiday party.

    Don’t wait around for someone to invite you to the office or an event. Be proactive.

    For those unexpectedly working from home who are also trying to reduce face-to-face contact, set up a video call with your colleagues or manager once a week (or how ever often required) in order to check in or keep up some level of contact.

    Top Tips for Working From Home – 14.

    Take Sick Days when needed…

    When you’re not well, take the sick time you need. If sick days are part of your compensation package, take the time off that you need. Not taking it is like throwing away money.

    If you’re a freelancer who doesn’t have paid sick days, it can be very easy to fall into the opposite time-is-money trap and try to power through illnesses.

    Keep in mind that sometimes it’s best to rest and get better so that you can be your most productive self in the long term.

    Top Tips for Working From Home – 15

    Still look for Training Opportunities…

    When you are not in an office with your fellow employees, you might miss out on training and skills development courses that are taught in person.

    Your company might even forget to add you to its online training courses. It can be tempting to regard this as a dodged bullet, but you might be missing out on an important opportunity to learn something useful.

    Speak up and make sure that you are included in any ongoing training.

    In addition to top-down training, you can request online or in-person courses, training, and coaching if you need it.

    For people who work from home for 100% of the time, look for learning opportunities that are taught at the company’s headquarters or your closest office. That way, you get training and face to face time with colleagues.

    Top Tips for Working From Home – 16 Keep Regular Communication…

    Working remotely requires you to keep regular communication. Tell everyone who needs to know about your schedule and availability often. When you finish a project or important task, say so. Regular communication doesn’t necessarily mean that you have to write an essay to explain your every move, but it does mean repeating yourself. Joke about how you must have mentioned your upcoming holiday three times already, then mention it again.

    Top Tips for Working From Home – 17

    Be Positive…

    I like succinct and clear messages, but I know that the less face time I have with people, the less they know how to interpret my tone in writing. When you work remotely full-time, you must be positive, to the point where it may feel like you’re being overly positive. Otherwise, you risk sounding like a jerk. It’s unfortunate, but true. So embrace the exclamation point! Find your favorite emoji :D. You’re going to need them.

    Top Tips for Working From Home – 18

    Take Advantage of Your Perks…

    Every year, I at some point take advantage of the Weather and/or some major sporting event. Why? Because I work from home and I can. Plus, I enjoy it.

    When I worked in an office full-time, I struggled to find the time to enjoy the weather or a major spirting event. As we don’t get good weather that often in the UK, when it comes, I take time to enjoy it (work load permitted) and do my work around it for a while. Working remotely comes with unique perks. Take advantage of them. You deserve it.

    Top Tips for Working From Home – 19

    Don’t Be Too Hard on Yourself…

    The most successful remote employees have a reputation for being extremely disciplined. After all, it takes serious focus to do any full-time office job from an unconventional space. That said, everyone lets their attention drift sometimes. If you find yourself working one minute and booking flights for your upcoming trip the next, don’t reprimand yourself too harshly. Instead, ask yourself whether people in an office setting do the same thing. If the answer is yes, cut yourself some slack, then get back to work.

    Top Tips for Working From Home – 20

    Create an effective ending routine…

    Just as you should start your day with a routine, create a habit that signals the close of the workday. It might be a sign off on a business messaging app, a final email to the office, an evening dog walk, or a 6pm jog.

    Something as simple as shutting down your computer and turning on a favourite podcast or song will do. Whatever you choose, do it consistently to mark the end of working hours.

    Top Tips for Working From Home – Summary

    Make Your Working From Home Situation Personal To You…

    These are some of my Top Working From Home Tips and Some Gathered From the Web, but above all else, figure out what works best for you.

    Sometimes the answer is apparent, but other times you might need some inspiration from other people who are in the same boat.

    A supportive community of home workers does exist, whether you find them in your organisations communication channels or online through blogs or Twitter, there are people in the same boat that you can chat too.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Top Business Networking Advice…

Business Networking is probably the most effective and least expensive marketing method you can use to build your business or practice, especially if you are looking to do business in your local area.

Lots of business owners and practitioners I meet say that they don’t like to network, they don’t have the time to network, or they haven’t found it to be beneficial to their business in the past.

You can learn to like networking, especially if you learn to do it properly and start getting results from your networking and if you’re currently not getting any results from your business networking then you are probably getting it wrong somewhere, going to the wrong network or you may just have unrealistic expectations about the timing of results.

I do a lot of business networking both online and off.

As a natural people person who likes to talk, networking is relatively easy for me. But even if you’re a bit on the shy side or have reservations about the potential for success with business networking, you can gain value from your networking, if you follow certain guidelines.

I have compiled some business networking tips that can ensure your networking success and ask that if you want to network with search for Mike Armstrong or Michael Armstrong from MA Consultancy / WelshBiz / Mike Armstrong News on LinkedIn, Instagram, Twitter or Facebook and I would be happy to connect.

Before looking at my Business Networking Tips the first tip for any Sales & Marketing activity is to work on a strategy or plan for that activity. So before you go Networking have a strategy in place.

  • Know who you are looking to meet and what you are looking for.
  • Be clear on what your business needs and what it can offer.
  • Have a plan for following up, contacting and meeting with the people that you meet.
  • How are you looking to raise your company profile
  • What new contacts are you looking for and new skills are you looking to learn
  • Who would make great lead referral partners
  • Who would you like to partner or collaborate with and why?

Business Networking Tips – 1

Choose the right business network!

If you Networking in the wrong network, with the wrong people for you and your business then it can be hard to get any traction. Specialist Networking Organisations, Chambers of Commerce, men’s and women’s organisations, niche networking groups, special interest groups, placed you can volunteer at and membership clubs, buying groups & associations are all potential choices.You can also find a local MeetUp.com group in your area that might appeal to you or another specific event on Eventbrite. Business Expo’s & Conferences are also a great place to do a lot of Business Networking all in one day or over a few days.

“You might need to kiss a few frogs before you find the Prince.”

Business Networking Tips – 2

Choose the right venues!

Not every group of people will be right for you and neither will all locations. Choose groups where people congregate who share your interests and/or are potential clients. Find a location that your are comfortable in and that suits your needs. Also find somewhere close to you or your place of work so you can attend regularly and not miss events.

Business Networking Tips – 3

Choose the Right Time to Network!

Networking like a lot of things is about how much effort, consistency and momentum you can put in.

“The more you put in the more you can get out!

So choose a regular business networking event that fits comfortably in to your working week so that you can consistently attend.

Business Networking Tips – 4

Develop relationships, friendships etc.!

Business Networking is not about giving it the hard sell. It more about building relationships and friendships with like minded people, that can lead to sales, referrals or even partnerships & collaborations further down the line. The idea is to get to know people, their products & services and their values and to allow them to get to know you, your business, your products & services and your values.

Often, people approach business networking a Sales strategy, with the hope of making a sale or getting a client straight away.

That’s not how it works.

People do business with those they know, like and trust and share a similar value system. It can take time to build up that knowledge and trust.

So approach a business networking event without any expectation of getting new business.

“Go networking with the idea of meeting new people, making friendships with likeminded people, learning some things and having some fun and see what happens from there!

Business Networking Tips – 5

Dress appropriately and professionally for the venue, event and your business!

The way you appear can establish yourself as a successful person or not as the case may be. If you dress the part then you’ll also feel the part and this will come across to those who you are Networking with. This does not mean that you need to wear expensive clothes, but do wear something a bit on the dressy side and leave the comfortable baggy pants at home.

“If necessary, get advice from an image consultant or a fashion savvy friend.

Business Networking Tips – 6

Always be prepared with lots of Professional Looking Business Cards!

Make sure you bring plenty of business cards, but only give them to people who show a real interest in what you do. Brochures or printed postcards can also be effective.

Business Networking Tips – 7

Always be prepared with a short, sharpe & concise description of what you do!

You should have a 10 or 15 seconds Elevator description of what you do for meeting people briefly at Networking events as well as a 1 minute and 5 minute more detailed and comprehensive version for occasions when you are invited to present your business is an allotted time slot. Remember to include your professional expertise and USP’s (unique selling points), etc.

“When working on this always the remember – what’s in it for me, the thing the other people will be thinking about as you tell them, and make this as good as you can for them and you’ll have their interest.”

Business Networking Tips – 8

Use Ice Breakers & Build rapport before going onto Business!

People need to relax and feel comfortable before they open up.

“Ask people about Themselves, Their Family, Holidays, Favourite Sports, Hobbies, Interests & Teams etc. Before you discuss business in order to relax people and get them to open up more.”

*You can also relax people and build trust by smiling and maintaining eye contact.

Business Networking Tips – 9

Ask good questions and listen to the answers!

You don’t have to talk a lot about what you do in order to find potential customers. Rather, ask people you meet questions about them and their business, then listen carefully to their answers. Find points of commonality that you can bring into the conversation.

“Look for problems that you can solve or solutions that you can provide, or a common business objective or shared cakes that could allow a partnership or collaboration.

Business Networking Tips – 10

Sit with, stand with or engage with people that you don’t know!

Many events have walk-around networking followed by a sit-down meeting of some sort. During the walk-around, do talk to people you have met before to enhance your relationship, but sit with people you don’t know in order to widen your network and meet potential customers, lead referral partners or collaborators.

“You can speak to those that you already know, after the networking event or in an arranged follow up meeting at another time.

Business Networking Tips – 11

Talk to people who are standing alone!

People attend networking events to meet others. If someone is standing alone, that’s the perfect opportunity to make a new contact. You might want to start the conversation by saying, “May I join you” or “I’ve not met you before, what’s your name”.

“People often feel awkward at Networking Events and as networking is about building relationships and trust, if you can help them out of an awkward situation then you are well on your way with that person.”

Business Networking Tips – 12

Move on – politely!

Don’t spend all of your time talking to one person. Gather the information you need, exchange business cards, if appropriate, and move on.

I often say, “I’d like to meet some more new people now. It’s been a great speaking to you.” And then move off!

Business Networking Tips – 13

Remember that givers get!

Focus on what you can do for others, not what they can do for you.

Business Networking Tips – 14

Don’t just walk around collecting business cards.

Take time to meet people, engage with them and see if you can help each other rather than just collecting cards for a database or mass email campaign etc.

Business Networking Tips – 15

Be memorable!

In a room full of others what makes you & your business stand out from the crowd?

You can bring props, not just marketing materials and business cards, something that visually shows off your expertise or helps others to understand what it is that you do.

Business Networking Tips – 16

Quote Testimonials & Case Studies!

Quoting Testimonials from your satisfied customers & demonstrating
how your product or service has helped others can help you to win new clients. Especially if these are for people already in the group.

Business Networking Tips – 17

Make referrals or Introductions!

Where possible, always provide the person you are referring to with a way of getting in touch directly with your contact, maybe cc them into an email, check back on progress and see if it was of value. 

If you were introduced or recommended by someone, keep the person who made the introduction up to date with the progress/outcome.

If it was successful, a positive action would be to thank them publicly at the next meeting, as this not only demonstrates to others that the network is working, it can help to build both your and the referrer’s credibility within the group.

If an introduction wasn’t relevant, provide feedback as to the reasons why and how they can identify more positive referrals in the future for you.

Business Networking Tips – 18

Don’t forget to Follow up with the people that you have met and can work further with!

If you make a good connection with someone, after the event, send a note saying how much you enjoyed meeting them. If appropriate, send an article or some kind of information that they might find helpful.

Don’t just add them to your mail list and try selling to them straight from the off.”

It’s actually not what happens at the networking event that is so important to your networking success. Your success is more to do with what you do after that initial introduction, once you have followed up.

Be pro-active in follow ups, use social media to connect with people you have met and ensure that you follow up anything that you have said you were going to do in a timely fashion.

Have separate 121’s with key individuals outside of the networking sessions, this will also help to avoid getting into any lengthy conversations during the event that may prevent you from meeting other people.

Business Networking Tips – 19

Remember that Business Networking is a process and not just a one-off event!

Take the time to develop relationships with people who interest you. Be proactive and invite someone to a one-to-one meeting so you can get to know them.

Remember that most business owners and practitioners are looking for connections. Be bold and step forward into their world.

Business Networking Tips – 20

Measure & Keep Going if it’s working for you (but give it time and consistency)!
  • Are you achieving your objectives?
  • How much business is generated through this activity either directly or by introductions/referrals?
  • Compare your findings against the cost of investments, be sure to factor in your own cost per hour.

If the Networking is working for you longer term:

Keep Going!

Networking can be a slow burner. It can take a while to build up trust within a group. Attend regularly, help others and have an effective follow up.

“Networking is about building up your network and relationships. You might not immediately get business from an event but one person you speak to might open a number of doors and that can happen straight away or further down the line, but not at all if you stop attending!

Business Networking Tips – Summary

Business Networking is an effective business tool for all smaller businesses, providing a platform to meet like-minded individuals and build connections for growth and development, both professionally and individually. There are a variety of networking groups and events out there to choose from at various price points and all offering different opportunities. Below are some ‘Top Tips’ to ensure that you get the best out of your investment.

If you are new to networking try to visit as many different business networking events as possible, talk to the regulars and find out if the group will fit in with your strategy before making a regular commitment.

If you would like to network with, meet, discuss a partnership or a collaboration with me please call: 07960 872549.

Regards

Mike Armstrong

Author of the Networking Grapevine Blog & Introbiz Business Network Ambassador & Inaugural Winner of their Networker of the Year Prize when they launched it in 2018!

If you are interested in getting involved in any of the below events or opportunities please give me a call on 07960872549.

Introbiz Network

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

20 Top Business Networking Tips & Advice…

Business Networking is probably the most effective and least expensive marketing method you can use to build your business or practice, especially if you are looking to do business in your local area.

Lots of business owners and practitioners I meet say that they don’t like to network, they don’t have the time to network, or they haven’t found it to be beneficial to their business in the past.

You can learn to like networking, especially if you learn to do it properly and start getting results from your networking and if you’re currently not getting any results from your business networking then you are probably getting it wrong somewhere, going to the wrong network or you may just have unrealistic expectations about the timing of results.

I do a lot of business networking both online and off.

As a natural people person who likes to talk, networking is relatively easy for me. But even if you’re a bit on the shy side or have reservations about the potential for success with business networking, you can gain value from your networking, if you follow certain guidelines.

I have compiled some business networking tips that can ensure your networking success and ask that if you want to network with search for Mike Armstrong or Michael Armstrong from MA Consultancy / WelshBiz / Mike Armstrong News on LinkedIn, Instagram, Twitter or Facebook and I would be happy to connect.

Before looking at my Business Networking Tips the first tip for any Sales & Marketing activity is to work on a strategy or plan for that activity. So before you go Networking have a strategy in place.

  • Know who you are looking to meet and what you are looking for.
  • Be clear on what your business needs and what it can offer.
  • Have a plan for following up, contacting and meeting with the people that you meet.
  • How are you looking to raise your company profile
  • What new contacts are you looking for and new skills are you looking to learn
  • Who would make great lead referral partners
  • Who would you like to partner or collaborate with and why?

Business Networking Tips – 1

Choose the right business network!

If you Networking in the wrong network, with the wrong people for you and your business then it can be hard to get any traction. Specialist Networking Organisations, Chambers of Commerce, men’s and women’s organisations, niche networking groups, special interest groups, placed you can volunteer at and membership clubs, buying groups & associations are all potential choices. You can also find a local MeetUp.com group in your area that might appeal to you or another specific event on Eventbrite. Business Expo’s & Conferences are also a great place to do a lot of Business Networking all in one day or over a few days.

“You might need to kiss a few frogs before you find the Prince.”

Business Networking Tips – 2

Choose the right venues!

Not every group of people will be right for you and neither will all locations. Choose groups where people congregate who share your interests and/or are potential clients. Find a location that your are comfortable in and that suits your needs. Also find somewhere close to you or your place of work so you can attend regularly and not miss events.

Business Networking Tips – 3

Choose the Right Time to Network!

Networking like a lot of things is about how much effort, consistency and momentum you can put in.

“The more you put in the more you can get out!

So choose a regular business networking event that fits comfortably in to your working week so that you can consistently attend.

Business Networking Tips – 4

Develop relationships, friendships etc.!

Business Networking is not about giving it the hard sell. It more about building relationships and friendships with like minded people, that can lead to sales, referrals or even partnerships & collaborations further down the line. The idea is to get to know people, their products & services and their values and to allow them to get to know you, your business, your products & services and your values.

Often, people approach business networking a Sales strategy, with the hope of making a sale or getting a client straight away.

That’s not how it works.

People do business with those they know, like and trust and share a similar value system. It can take time to build up that knowledge and trust.

So approach a business networking event without any expectation of getting new business.

“Go networking with the idea of meeting new people, making friendships with likeminded people, learning some things and having some fun and see what happens from there!

Business Networking Tips – 5

Dress appropriately and professionally for the venue, event and your business!

The way you appear can establish yourself as a successful person or not as the case may be. If you dress the part then you’ll also feel the part and this will come across to those who you are Networking with. This does not mean that you need to wear expensive clothes, but do wear something a bit on the dressy side and leave the comfortable baggy pants at home.

“If necessary, get advice from an image consultant or a fashion savvy friend.

Business Networking Tips – 6

Always be prepared with lots of Professional Looking Business Cards!

Make sure you bring plenty of business cards, but only give them to people who show a real interest in what you do. Brochures or printed postcards can also be effective.

Business Networking Tips – 7

Always be prepared with a short, sharpe & concise description of what you do!

You should have a 10 or 15 seconds Elevator description of what you do for meeting people briefly at Networking events as well as a 1 minute and 5 minute more detailed and comprehensive version for occasions when you are invited to present your business is an allotted time slot. Remember to include your professional expertise and USP’s (unique selling points), etc.

“When working on this always the remember – what’s in it for me, the thing the other people will be thinking about as you tell them, and make this as good as you can for them and you’ll have their interest.”

Business Networking Tips – 8

Use Ice Breakers & Build rapport before going onto Business!

People need to relax and feel comfortable before they open up.

“Ask people about Themselves, Their Family, Holidays, Favourite Sports, Hobbies, Interests & Teams etc. Before you discuss business in order to relax people and get them to open up more.”

*You can also relax people and build trust by smiling and maintaining eye contact.

Business Networking Tips – 9

Ask good questions and listen to the answers!

You don’t have to talk a lot about what you do in order to find potential customers. Rather, ask people you meet questions about them and their business, then listen carefully to their answers. Find points of commonality that you can bring into the conversation.

“Look for problems that you can solve or solutions that you can provide, or a common business objective or shared cakes that could allow a partnership or collaboration.

Business Networking Tips – 10

Sit with, stand with or engage with people that you don’t know!

Many events have walk-around networking followed by a sit-down meeting of some sort. During the walk-around, do talk to people you have met before to enhance your relationship, but sit with people you don’t know in order to widen your network and meet potential customers, lead referral partners or collaborators.

“You can speak to those that you already know, after the networking event or in an arranged follow up meeting at another time.

Business Networking Tips – 11

Talk to people who are standing alone!

People attend networking events to meet others. If someone is standing alone, that’s the perfect opportunity to make a new contact. You might want to start the conversation by saying, “May I join you” or “I’ve not met you before, what’s your name”.

“People often feel awkward at Networking Events and as networking is about building relationships and trust, if you can help them out of an awkward situation then you are well on your way with that person.”

Business Networking Tips – 12

Move on – politely!

Don’t spend all of your time talking to one person. Gather the information you need, exchange business cards, if appropriate, and move on.

I often say, “I’d like to meet some more new people now. It’s been a great speaking to you.” And then move off!

Business Networking Tips – 13

Remember that givers get!

Focus on what you can do for others, not what they can do for you.

Business Networking Tips – 14

Don’t just walk around collecting business cards.

Take time to meet people, engage with them and see if you can help each other rather than just collecting cards for a database or mass email campaign etc.

Business Networking Tips – 15

Be memorable!

In a room full of others what makes you & your business stand out from the crowd?

You can bring props, not just marketing materials and business cards, something that visually shows off your expertise or helps others to understand what it is that you do.

Business Networking Tips – 16

Quote Testimonials & Case Studies!

Quoting Testimonials from your satisfied customers & demonstrating
how your product or service has helped others can help you to win new clients. Especially if these are for people already in the group.

Business Networking Tips – 17

Make referrals or Introductions!

Where possible, always provide the person you are referring to with a way of getting in touch directly with your contact, maybe cc them into an email, check back on progress and see if it was of value. 

If you were introduced or recommended by someone, keep the person who made the introduction up to date with the progress/outcome.

If it was successful, a positive action would be to thank them publicly at the next meeting, as this not only demonstrates to others that the network is working, it can help to build both your and the referrer’s credibility within the group.

If an introduction wasn’t relevant, provide feedback as to the reasons why and how they can identify more positive referrals in the future for you.

Business Networking Tips – 18

Don’t forget to Follow up with the people that you have met and can work further with!

If you make a good connection with someone, after the event, send a note saying how much you enjoyed meeting them. If appropriate, send an article or some kind of information that they might find helpful.

Don’t just add them to your mail list and try selling to them straight from the off.”

It’s actually not what happens at the networking event that is so important to your networking success. Your success is more to do with what you do after that initial introduction, once you have followed up.

Be pro-active in follow ups, use social media to connect with people you have met and ensure that you follow up anything that you have said you were going to do in a timely fashion.

Have separate 121’s with key individuals outside of the networking sessions, this will also help to avoid getting into any lengthy conversations during the event that may prevent you from meeting other people.

Business Networking Tips – 19

Remember that Business Networking is a process and not just a one-off event!

Take the time to develop relationships with people who interest you. Be proactive and invite someone to a one-to-one meeting so you can get to know them.

Remember that most business owners and practitioners are looking for connections. Be bold and step forward into their world.

Business Networking Tips – 20

Measure & Keep Going if it’s working for you (but give it time and consistency)!
  • Are you achieving your objectives?
  • How much business is generated through this activity either directly or by introductions/referrals?
  • Compare your findings against the cost of investments, be sure to factor in your own cost per hour.

If the Networking is working for you longer term:

Keep Going!

Networking can be a slow burner. It can take a while to build up trust within a group. Attend regularly, help others and have an effective follow up.

“Networking is about building up your network and relationships. You might not immediately get business from an event but one person you speak to might open a number of doors and that can happen straight away or further down the line, but not at all if you stop attending!

Business Networking Tips – Summary

Business Networking is an effective business tool for all smaller businesses, providing a platform to meet like-minded individuals and build connections for growth and development, both professionally and individually. There are a variety of networking groups and events out there to choose from at various price points and all offering different opportunities. Below are some ‘Top Tips’ to ensure that you get the best out of your investment.

If you are new to networking try to visit as many different business networking events as possible, talk to the regulars and find out if the group will fit in with your strategy before making a regular commitment.

If you would like to network with, meet, discuss a partnership or a collaboration with me please call: 07960 872549.

Regards

Mike Armstrong

Introbiz Business Network Ambassador & Inaugural Winner of Networker of the year (2018)!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Top Business Networking Tips & Advice…

Business Networking is probably the most effective and least expensive marketing method you can use to build your business or practice, especially if you are looking to do business in your local area.

Lots of business owners and practitioners I meet say that they don’t like to network, they don’t have the time to network, or they haven’t found it to be beneficial to their business in the past.

You can learn to like networking, especially if you learn to do it properly and start getting results from your networking and if you’re currently not getting any results from your business networking then you are probably getting it wrong somewhere, going to the wrong network or you may just have unrealistic expectations about the timing of results.

I do a lot of business networking both online and off.

As a natural people person who likes to talk, networking is relatively easy for me. But even if you’re a bit on the shy side or have reservations about the potential for success with business networking, you can gain value from your networking, if you follow certain guidelines.

I have compiled some business networking tips that can ensure your networking success and ask that if you want to network with search for Mike Armstrong or Michael Armstrong from MA Consultancy / WelshBiz / Mike Armstrong News on LinkedIn, Instagram, Twitter or Facebook and I would be happy to connect.

Before looking at my Business Networking Tips the first tip for any Sales & Marketing activity is to work on a strategy or plan for that activity. So before you go Networking have a strategy in place.

  • Know who you are looking to meet and what you are looking for.
  • Be clear on what your business needs and what it can offer.
  • Have a plan for following up, contacting and meeting with the people that you meet.
  • How are you looking to raise your company profile
  • What new contacts are you looking for and new skills are you looking to learn
  • Who would make great lead referral partners
  • Who would you like to partner or collaborate with and why?

Business Networking Tips – 1

Choose the right business network!

If you Networking in the wrong network, with the wrong people for you and your business then it can be hard to get any traction. Specialist Networking Organisations, Chambers of Commerce, men’s and women’s organisations, niche networking groups, special interest groups, placed you can volunteer at and membership clubs, buying groups & associations are all potential choices.You can also find a local MeetUp.com group in your area that might appeal to you or another specific event on Eventbrite. Business Expo’s & Conferences are also a great place to do a lot of Business Networking all in one day or over a few days.

“You might need to kiss a few frogs before you find the Prince.”

Business Networking Tips – 2

Choose the right venues!

Not every group of people will be right for you and neither will all locations. Choose groups where people congregate who share your interests and/or are potential clients. Find a location that your are comfortable in and that suits your needs. Also find somewhere close to you or your place of work so you can attend regularly and not miss events.

Business Networking Tips – 3

Choose the Right Time to Network!

Networking like a lot of things is about how much effort, consistency and momentum you can put in.

“The more you put in the more you can get out!

So choose a regular business networking event that fits comfortably in to your working week so that you can consistently attend.

Business Networking Tips – 4

Develop relationships, friendships etc.!

Business Networking is not about giving it the hard sell. It more about building relationships and friendships with like minded people, that can lead to sales, referrals or even partnerships & collaborations further down the line. The idea is to get to know people, their products & services and their values and to allow them to get to know you, your business, your products & services and your values.

Often, people approach business networking a Sales strategy, with the hope of making a sale or getting a client straight away.

That’s not how it works.

People do business with those they know, like and trust and share a similar value system. It can take time to build up that knowledge and trust.

So approach a business networking event without any expectation of getting new business.

“Go networking with the idea of meeting new people, making friendships with likeminded people, learning some things and having some fun and see what happens from there!

Business Networking Tips – 5

Dress appropriately and professionally for the venue, event and your business!

The way you appear can establish yourself as a successful person or not as the case may be. If you dress the part then you’ll also feel the part and this will come across to those who you are Networking with. This does not mean that you need to wear expensive clothes, but do wear something a bit on the dressy side and leave the comfortable baggy pants at home.

“If necessary, get advice from an image consultant or a fashion savvy friend.

Business Networking Tips – 6

Always be prepared with lots of Professional Looking Business Cards!

Make sure you bring plenty of business cards, but only give them to people who show a real interest in what you do. Brochures or printed postcards can also be effective.

Business Networking Tips – 7

Always be prepared with a short, sharpe & concise description of what you do!

You should have a 10 or 15 seconds Elevator description of what you do for meeting people briefly at Networking events as well as a 1 minute and 5 minute more detailed and comprehensive version for occasions when you are invited to present your business is an allotted time slot. Remember to include your professional expertise and USP’s (unique selling points), etc.

“When working on this always the remember – what’s in it for me, the thing the other people will be thinking about as you tell them, and make this as good as you can for them and you’ll have their interest.”

Business Networking Tips – 8

Use Ice Breakers & Build rapport before going onto Business!

People need to relax and feel comfortable before they open up.

“Ask people about Themselves, Their Family, Holidays, Favourite Sports, Hobbies, Interests & Teams etc. Before you discuss business in order to relax people and get them to open up more.”

*You can also relax people and build trust by smiling and maintaining eye contact.

Business Networking Tips – 9

Ask good questions and listen to the answers!

You don’t have to talk a lot about what you do in order to find potential customers. Rather, ask people you meet questions about them and their business, then listen carefully to their answers. Find points of commonality that you can bring into the conversation.

“Look for problems that you can solve or solutions that you can provide, or a common business objective or shared cakes that could allow a partnership or collaboration.

Business Networking Tips – 10

Sit with, stand with or engage with people that you don’t know!

Many events have walk-around networking followed by a sit-down meeting of some sort. During the walk-around, do talk to people you have met before to enhance your relationship, but sit with people you don’t know in order to widen your network and meet potential customers, lead referral partners or collaborators.

“You can speak to those that you already know, after the networking event or in an arranged follow up meeting at another time.

Business Networking Tips – 11

Talk to people who are standing alone!

People attend networking events to meet others. If someone is standing alone, that’s the perfect opportunity to make a new contact. You might want to start the conversation by saying, “May I join you” or “I’ve not met you before, what’s your name”.

“People often feel awkward at Networking Events and as networking is about building relationships and trust, if you can help them out of an awkward situation then you are well on your way with that person.”

Business Networking Tips – 12

Move on – politely!

Don’t spend all of your time talking to one person. Gather the information you need, exchange business cards, if appropriate, and move on.

I often say, “I’d like to meet some more new people now. It’s been a great speaking to you.” And then move off!

Business Networking Tips – 13

Remember that givers get!

Focus on what you can do for others, not what they can do for you.

Business Networking Tips – 14

Don’t just walk around collecting business cards.

Take time to meet people, engage with them and see if you can help each other rather than just collecting cards for a database or mass email campaign etc.

Business Networking Tips – 15

Be memorable!

In a room full of others what makes you & your business stand out from the crowd?

You can bring props, not just marketing materials and business cards, something that visually shows off your expertise or helps others to understand what it is that you do.

Business Networking Tips – 16

Quote Testimonials & Case Studies!

Quoting Testimonials from your satisfied customers & demonstrating
how your product or service has helped others can help you to win new clients. Especially if these are for people already in the group.

Business Networking Tips – 17

Make referrals or Introductions!

Where possible, always provide the person you are referring to with a way of getting in touch directly with your contact, maybe cc them into an email, check back on progress and see if it was of value. 

If you were introduced or recommended by someone, keep the person who made the introduction up to date with the progress/outcome.

If it was successful, a positive action would be to thank them publicly at the next meeting, as this not only demonstrates to others that the network is working, it can help to build both your and the referrer’s credibility within the group.

If an introduction wasn’t relevant, provide feedback as to the reasons why and how they can identify more positive referrals in the future for you.

Business Networking Tips – 18

Don’t forget to Follow up with the people that you have met and can work further with!

If you make a good connection with someone, after the event, send a note saying how much you enjoyed meeting them. If appropriate, send an article or some kind of information that they might find helpful.

Don’t just add them to your mail list and try selling to them straight from the off.”

It’s actually not what happens at the networking event that is so important to your networking success. Your success is more to do with what you do after that initial introduction, once you have followed up.

Be pro-active in follow ups, use social media to connect with people you have met and ensure that you follow up anything that you have said you were going to do in a timely fashion.

Have separate 121’s with key individuals outside of the networking sessions, this will also help to avoid getting into any lengthy conversations during the event that may prevent you from meeting other people.

Business Networking Tips – 19

Remember that Business Networking is a process and not just a one-off event!

Take the time to develop relationships with people who interest you. Be proactive and invite someone to a one-to-one meeting so you can get to know them.

Remember that most business owners and practitioners are looking for connections. Be bold and step forward into their world.

Business Networking Tips – 20

Measure & Keep Going if it’s working for you (but give it time and consistency)!
  • Are you achieving your objectives?
  • How much business is generated through this activity either directly or by introductions/referrals?
  • Compare your findings against the cost of investments, be sure to factor in your own cost per hour.

If the Networking is working for you longer term:

Keep Going!

Networking can be a slow burner. It can take a while to build up trust within a group. Attend regularly, help others and have an effective follow up.

“Networking is about building up your network and relationships. You might not immediately get business from an event but one person you speak to might open a number of doors and that can happen straight away or further down the line, but not at all if you stop attending!

Business Networking Tips – Summary

Business Networking is an effective business tool for all smaller businesses, providing a platform to meet like-minded individuals and build connections for growth and development, both professionally and individually. There are a variety of networking groups and events out there to choose from at various price points and all offering different opportunities. Below are some ‘Top Tips’ to ensure that you get the best out of your investment.

If you are new to networking try to visit as many different business networking events as possible, talk to the regulars and find out if the group will fit in with your strategy before making a regular commitment.

If you would like to network with, meet, discuss a partnership or a collaboration with me please call Mike on: 07960 872549.

Regards

Mike Armstrong

Author of the Networking Grapevine Blog & Introbiz Business Network Ambassador & Inaugural Winner of their Networker of the Year Prize when they launched it in 2018!

If you are interested in getting involved in any of the below events or opportunities please give me a call on 07960872549.

Introbiz Network

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Google’s 200+ Ranking Factors: The Complete List as of 2020

Interesting Article on Google Search Engine Ranking Factors as of 2020. Great read for those looking for SEO Tips are ways to improve their websites’ internet page rankings:

You might already know that Google uses over 200 ranking factors in their search engine algorithm…

But what are they?

Well, you are in for a treat because I’ve put together a complete list.

Some Factors are proven.

Some Factors are controversial.

Others Factors are SEO speculation.

But they are all here.

And the search ranking factors were recently updated. The entire 200 Google Ranking Factors list is updated for 2020.

Let’s dive right in.

The 200 Google Search Engine Factors are split in to the following 10 Sections:

Domain SEO Factors
Page-Level SEO Factors
Site-Level SEO Factors
Backlink SEO Factors
User Interaction Factors
Special Google Algorithm Rules
Brand Signals
On-Site Webspam Factors
Off-Site Webspam Factors

Domain SEO Factors

1. Domain Age:

Google’s Matt Cutts states that:

“The difference between a domain that’s six months old versus one year old is really not that big at all.”
In other words, they do use domain age. But it’s not that important. There is much more of a difference between a domain that 10 years old versus one that is just 6 months old though.

2. Keyword Appears in Top Level Domain:

Having a keyword in your domain name doesn’t give you the SEO boost that it used to. But it still acts as a relevancy signal for your page SEO.

3. Keyword As First Word in Domain:

A domain that starts with their target keyword has an SEO edge over sites that either don’t have that keyword in their domain (or have the keyword in the middle or end of their domain).

4. Domain registration length:

A Google patent states:

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

5. Keyword in Subdomain:

Moz’s SEO expert panel agrees that a keyword appearing in the subdomain of a website can boost your search engine rankings.

6. Domain History:

A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. Or, in certain cases, a penalised domain may carry the penalty over to the new domain owner.

7. Exact Match Domain:

Exact Match Domains may still give you a slight SEO edge. But if your EMD happens to be a low-quality site, it’s vulnerable to the EMD update.

8. Public vs. Private WhoIs:

Private WhoIs information may be a sign of “something to hide”. Googler Matt Cutts is quoted as stating:

“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

9. Penalised WhoIs Owner:

If Google identifies a particular person as a spammer it makes sense that they would scrutinise other sites owned by that person.

10. Country TLD extension:

Having a Country Code Top Level Domain (.cn, .pt, .ca) can help the site rank for that particular country… but it can limit the site’s ability to rank globally.

Page-Level SEO Factors

11. Keyword in Title Tag:

Although not as important as it once was, your title tag remains an important on-page SEO ranking signal.

12. Title Tag Starts with Keyword:

According to Moz , title tags that starts with a keyword tend to perform better in search engine rankings than title tags with the keyword towards the end of the tag.

13. Keyword in Description Tag:

Google doesn’t use the meta description tag as a direct page ranking signal. However, your description tag can impact click-through-rate, which is a key SEO ranking factor.

14. Keyword Appears in H1 Tag (main page title):

H1 tags are a “second title tag”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study:

15. TF-IDF:

A fancy way of saying: “How often does a certain word appear in a document?”. The more often that word appears on a page, the more likely it is that the page is about that word. Google likely uses a sophisticated version of TF-IDF.

16. Content Length:

Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Indeed, one recent ranking factors industry study found that content length correlated with SERP position.

17. Table of Contents:

Using a linked table of contents can help Google better understand your page’s content. It can also result in sitelinks:

18. Keyword Density:

Although not as important as it once was, Google may use it to determine the topic of a webpage. But going overboard can hurt your Search Engine page ranking.

19. Latent Semantic Indexing Keywords in Content (LSI):

LSI keywords help search engines extract meaning from words that have more than one meaning (for example: Apple the computer company vs. Apple the fruit). The presence/absence of LSI probably also acts as a content quality signal.

20. LSI Keywords in Title and Description Tags:

As with webpage content, LSI keywords in page meta tags probably help Google discern between words with multiple potential meanings. May also act as a relevancy signal.

21. Page Covers Topic In-Depth:

There’s a known correlation between depth of topic coverage and Google rankings.

Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially.

22. Page Loading Speed via HTML:

Both Google and Bing use page speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code.

23. Page Loading Speed via Chrome:

Google also uses Chrome user data to get a better handle on a page’s loading time. That way, they can measure how quickly a page actually loads to users.

24. Use of AMP:

While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel.

25. Entity Match:

Does a page’s content match the “entity” that a user is searching for? If so, that page may get a rankings boost for that keyword.

26. Google Hummingbird:

This “algorithm change” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand the topic of a webpage.

27. Duplicate Content:

Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.

28. Rel=Canonical:

When used properly, use of this tag may prevent Google from penalising your site for duplicate content.

29. Image Optimisation:

Images send search engines important relevancy signals through their file name, alt text, title, description and caption. Not keyword describing your images can affect your page rank.

30. Content Recency:

Google Caffeine update favors recently published or updated content, especially for time-sensitive searches.

Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:

31. Magnitude of Content Updates:

The significance of edits and changes also serves as a freshness factor.

Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo.

32. Historical Page Updates:

How often has the page been updated over time?

Daily, weekly, every 5 years? Frequency of page updates also play a role in freshness.

33. Keyword Prominence:

Having a keyword appear in the first 100 words of a page’s content is correlated to first page Google rankings.

34. Keyword in H2, H3 Tags:

Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. In fact, Googler John Mueller states:

“These heading tags in HTML help us to understand the structure of the page.”

35. Outbound Link Quality:

Many SEOs think that linking out to authority sites helps send trust signals to Google. And this is backed up by a recent industry study.

36. Outbound Link Theme:

According to The Hillop Algorithm, Google may use the content of the pages you link to as a relevancy signal.

For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.

37. Grammar and Spelling:

Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important.

38. Syndicated Content:

Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all.

39. Mobile-Friendly Update:

Often referred to as “Mobilegeddon“, this update rewarded pages that were properly optimised for mobile devices.

40. Mobile Usability of your web content:

Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”.

41. “Hidden” Content on Mobile: Hidden content on mobile devices may not get indexed (or may not be weighed as heavily) vs. fully visible content.

However, a Googler recently stated that hidden content is OK. But also said that in the same video, “…if it’s critical content it should be visible…”.

42. Helpful “Supplementary Content”:

According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking).

Examples include currency converters, loan interest calculators and interactive recipes.

43. Content Hidden Behind Tabs on a web page:

Do users need to click on a tab to reveal some of the content on your page? If so, Google has said that this content “may not be indexed”.

44. Number of Outbound Links:

Too many dofollow OBLs can “leak” PageRank, which can hurt that page’s rankings.

45. Multimedia Content:

Images, videos and other multimedia elements may act as a content quality signal. For example, one industry study found a correlation between multimedia and rankings:

46. Number of Internal Links Pointing to Web Page:

The number of internal links to a page indicates its importance relative to other pages on the site (more internal links=more important).

47. Quality of Internal Links Pointing to a Web Page:

Internal links from authoritative pages on domain have a stronger effect than pages with no or low PageRank.

48. Broken Links:

Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.

49. Reading Level:

There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats:

But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles.

50. Affiliate Links:

Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site“.

51. HTML errors/W3C validation:

Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that a well-coded page is used as a quality signal.

52. Domain Authority:

All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.

53. Page’s PageRank:

Not perfectly correlated. But pages with lots of authority tend to outrank pages without much link authority.

54. URL Length:

Excessively long URLs may hurt a page’s search engine visibility.

In fact, several industry studies have found that short URLs tend to have a slight edge in Google’s search results.

55. URL Path:

A page closer to the homepage may get a slight authority boost vs. pages buried deep down in a site’s architecture.

56. Human Editors:

Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.

57. Page Category:

The category the page appears on is a relevancy signal. A page that’s part of a closely related category may get a relevancy boost compared to a page that’s filed under an unrelated category.

58. WordPress Tags:

Tags are WordPress-specific relevancy signal. According to Yoast.com:

“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.”

59. Keyword in URL:

Another relevancy signal. A Google rep recently called this “a very small ranking factor“. But a ranking factor nontheless.

60. URL String:

The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:

61. References and Sources:

Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages:

“This is a topic where expertise and/or authoritative sources are important…”.

However, Google has denied that they use external links as a ranking signal.

62. Bullets and Numbered Lists:

Bullets and numbered lists help break up your content for readers, making them more user friendly.

Google likely agrees and may prefer content with bullets and numbers.

63. Priority of a Page in your web Sitemap:

The priority a page is given via the sitemap.xml file may influence the ranking of that page.

64. Too Many Outbound Links:

Straight from the aforementioned Quality rater document:

“Some pages have way, way too many links, obscuring the page and distracting from the Main Content.”

65. UX Signals From Other Keywords Page Ranks For:

If the page ranks for several other keywords, it may give Google an internal sign of quality.

In fact, Google’s recent “How Search Works” report states:

“We look for sites that many users seem to value for similar queries.”

66. Page Age:

Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.

67. User Friendly Layout:

Citing the Google Quality Guidelines Document yet again:

“The page layout on highest quality pages makes the Main Content immediately visible.”

68. Parked Domains:

A Google update in December of 2011 decreased search visibility of parked domains.

69. Useful Content:

As pointed out by Backlinko reader Jared Carrizales, Google may distinguish between “quality” and “useful” content.

Site-Level Factors

70. Content Provides Value and Unique Insights:

Google has stated that they are happy to penalise websites that don’t bring anything new or useful to the table, especially thin affiliate sites.

71. Contact Us Page:

The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Make sure that your contact information matches your whois info.

72. Domain Trust/TrustRank: Many SEOs believe that “TrustRank” is a massively important ranking factor.

And a Google Patent titled “Search result ranking based on trust”, seems to back this up.

73. Site Architecture:

A well put-together site architecture (for example, a silo structure) helps Google thematically organise your content. It can also helps Googlebot access and index all of your site’s pages.

74. Site Updates:

Many SEOs believe that website updates — and especially when new content is added to the site — works a site-wide freshness factor.

Although Google has recently denied that they use “publishing frequency” in their algorithm.

75. Presence of Sitemap:

A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.

However, Google recently stated that HTML sitemaps aren’t “useful” for SEO.

76. Site Uptime:

Lots of downtime from site maintenance or server issues may hurt your rankings (and can even result in deindexing if not corrected).

77. Server Location:

Server location influences where your site ranks in different geographical regions (source).

Especially important for geo-specific searches.

78. SSL Certificate: Google has confirmed that they use HTTPS as a ranking signal.

According to Google, however, HTTPS only acts as a “tiebreaker“.

79. Terms of Service and Privacy Pages:

These two pages help tell Google that a site is a trustworthy member of the internet. They may also help improve your site’s E-A-T.

80. Duplicate Meta Information On-Site:

Duplicate meta information across your site may bring down all of your page’s visibility.

81. Breadcrumb Navigation:

This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:

Google states that: “Google Search uses breadcrumb markup in the body of a web page to categorise the information from the page in search results.”

82. Mobile Optimised:

With more than half of all searches done from mobile devices, Google wants to see that your site is optimised for mobile users.

In fact, Google now penalises websites that aren’t mobile friendly.

83. YouTube:

There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it ):

In fact, Search Engine Land found that YouTube.com traffic increased significantly after Google Panda.

84. Site Usability:

A site that’s difficult to use or to navigate can hurt rankings indirectly by reducing time on site, pages viewed and bounce rate (in other words, RankBrain ranking factors).

85. Use of Google Analytics and Google Search Console:

Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rankings by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referral traffic from your backlinks etc.).

That said, Google has denied this as a myth.

86. User reviews/Site reputation:

A site’s reputation on sites like Yelp.com likely play an important role in Google’s algorithm. Google even posted a rarely candid outline of how they use online reviews after one site was caught ripping off customers in an effort to get press and links.

Backlink SEO Ranking Factors

87. Linking Domain Age:

Backlinks from aged domains may be more powerful than new domains.

88. # of Linking Root Domains:

The number of referring domains is one of the most important ranking factors in Google’s algorithm, as you can see from this industry study of 1 million Google Search results.

89. # of Links from Separate C-Class IPs:

Links from separate class-c IP addresses suggest a wider breadth of sites linking to you, which can help with rankings.

90. # of Linking Pages:

The total number of linking pages — even from the same domain — has an impact on rankings.

91. Backlink Anchor Text: As noted in this description of Google’s original algorithm:

“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”

Obviously, anchor text is less important than before (and, when over-optimised, work as a webspam signal). But keyword-rich anchor text still sends a strong relevancy signal in small doses.

92. Alt Tag (for Image Links):

Alt text acts as anchor text for images.

93. Links from .edu or .gov Domains: Matt Cutts has stated that TLD doesn’t factor into a site’s importance. And Google has said they “ignore” lots of Edu links. However, that doesn’t stop SEOs from thinking that there’s a special place in the algorithm for .gov and .edu TLDs.

94. Authority of Linking Page:

The authority (PageRank) of the referring page has been an extremely important ranking factor since Google’s early days and still is.

95. Authority of Linking Domain:

The referring domain’s authority may play an independent role in a link’s value.

96. Links From Competitors:

Links from other pages ranking in the same SERP may be more valuable to a page’s ranking for that particular keyword.

97. Links from “Expected” Websites:

Although speculative, some SEOs believe that Google won’t fully trust your website until you get linked to from a set of “expected” sites in your industry.

98. Links from Bad Neighborhoods:

Links from so-called “bad neighborhoods” may hurt your site.

99. Guest Posts:

Although links from guest posts still pass value, they likely aren’t as powerful as true editorial links (plus, “large-scale” guest posting can get your site into trouble).

100. Links From Ads:

According to Google, links from ads should be nofollowed. However, it’s likely that Google is able to identify and filter out followed links from ads.

101. Homepage Authority:

Links to a referring page’s homepage may play special importance in evaluating a site’s — and therefore a link’s — weight.

102. Nofollow Links:

This is one of the most controversial topics in SEO. Google’s official word on the matter is:

“In general, we don’t follow them.”
Which suggests that they do… at least in certain cases. Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile.

103. Diversity of Link Types:

Having an unnaturally large percentage of your links coming from a single source (ie. forum profiles, blog comments) may be a sign of webspam. On the other hand, links from diverse sources is a sign of a natural link profile.

104. “Sponsored” or “UGC” Tags:

Links tagged as “rel=sponsored” or “rel=UGC” are treated differently than normal “followed” or rel=nofollow links.

105. Contextual Links:

Links embedded inside a page’s content are considered more powerful than links on an empty page or found elsewhere on the page.

106. Excessive 301 Redirects to Page:

Backlinks coming from 301 redirects dilute some PageRank, according to a Webmaster Help Video.

107. Internal Link Anchor Text:

Internal link anchor text is another relevancy signal. That said, internal links likely have much less weight than anchor text coming from external sites.

108. Link Title Attribution:

The link title (the text that appears when you hover over a link) may also be used as a weak relevancy signal.

109. Country TLD of Referring Domain:

Getting links from country-specific top level domain extensions (.de, .cn, .co.uk) may help you rank better in that country.

110. Link Location In Content:

Links in the beginning of a piece of content may carry slightly more weight than links placed at the end of the content.

111. Link Location on Page:

Where a link appears on a page is important. Generally, a link embedded in a page’s content is more powerful than a link in the footer or sidebar area.

112. Linking Domain Relevancy:

A back link from a site in a similar niche is significantly more powerful than a link from a completely unrelated site.

113. Page-Level Relevancy:

A back link from a relevant page also passes more value.

114. Keyword in Title:

Google gives extra love to links from pages that contain your page’s keyword in the title (“Experts linking to experts”.)

115. Positive Link Velocity:

A site with positive link velocity usually gets a SERP boost as it shows your site is increasing in popularity.

116. Negative Link Velocity:

On the flip side, a negative link velocity can significantly reduce rankings as it’s a signal of decreasing popularity.

117. Links from “Hub” Pages:

The Hilltop Algorithm suggests that getting links from pages that are considered top resources (or hubs) on a certain topic are given special treatment.

118. Link from Authority Sites:

A link from a site considered an “authority site” likely pass more juice than a link from a small, relatively unknown site.

119. Linked to as Wikipedia Source:

Although the links are nofollow, many think that getting a link from Wikipedia gives you a little added trust and authority in the eyes of search engines.

120. Co-Occurrences:

The words that tend to appear around your backlinks helps tell Google what that page is about.

121. Backlink Age:

According to a Google patent, older links have more ranking power than newly minted backlinks.

122. Links from Real Sites vs. “Splogs”:

Due to the proliferation of blog networks, Google probably gives more weight to links coming from “real sites” than from fake blogs. They likely use brand and user-interaction signals to distinguish between the two.

123. Natural Link Profile:

A site with a “natural” link profile is going to rank highly and be more durable to updates than one that has obviously used black hat strategies to build links.

124. Reciprocal Links:

Google’s Link Schemes page lists “Excessive link exchanging” as a link scheme to avoid.

125. User Generated Content Links:

Google can identify UGC vs. content published by the actual site owner. For example, they know that a link from the official WordPress.com blog is very different than a link from besttoasterreviews.wordpress.com.

126. Links from 301:

Links from 301 redirects may lose a little bit of juice compared to a direct link. However, Matt Cutts says that a 301s are similar to direct links

127. Schema.org Usage:

Pages that support microformats may rank above pages without it. This may be a direct boost or the fact that pages with microformatting have a higher SERP CTR:

128. TrustRank of Linking Site:

The trustworthiness of the site linking to you determines how much “TrustRank” gets passed on to you.

129. Number of Outbound Links on a Web Page:

PageRank is finite. A link on a page with hundreds of external links passes less PageRank than a page with a handful of outbound links.

130. Forum Links:

Because of industrial-level spamming, Google may significantly devalue links from forums.

131. Word Count of Linking Content:

A link from a 1000-word post is usually more valuable than a link inside of a 25-word snippet.

132. Quality of Linking Content:

Links from poorly written or spun content don’t pass as much value as links from well-written, content.

133. Sitewide Links:

Matt Cutts has confirmed that sitewide links are “compressed” to count as a single link.

User Interaction Ranking Factors

134. RankBrain:

RankBrain is Google’s AI algorithm. Many believe that its main purpose is to measure how users interact with the search results (and rank the results accordingly).

135. Organic Click Through Rate for a Keyword:

According to Google, pages that get clicked more in CTR may get a SERP boost for that particular keyword.

136. Organic CTR for All Keywords:

A site’s organic CTR for all keywords it ranks for may be a human-based, user interaction signal (in other words, a “Quality Score” for the organic results).

137. Website Bounce Rate:

Not everyone in SEO agrees bounce rate matters, but it may be a way of Google to use their users as quality testers (after all, pages with a high bounce rate probably aren’t a great result for that keyword). Also, a recent study by SEMRush found a correlation between bounce rate and Google rankings.

138. Direct Web Traffic:

It’s confirmed that Google uses data from Google Chrome to determine how many people visit site (and how often). Sites with lots of direct traffic are likely higher quality sites vs. sites that get very little direct traffic. In fact, the SEMRush study I just cited found a significant correlation between direct traffic and Google rankings.

139. Repeat Website Traffic:

Websites with repeat visitors may get a Google ranking boost.

140. Pogosticking:

“Pogosticking” is a special type of bounce. In this case, the user clicks on other search results in an attempt to find the answer to their query.

Results that people Pogostick from may get a significantly rankings drop.

141. Blocked Sites:

Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal. So Google may still use a variation of it.

142. Chrome Bookmarks:

We know that Google collects Chrome browser usage data. Pages that get bookmarked in Chrome might get a boost.

143. Number of Comments:

Pages with lots of comments may be a signal of user-interaction and quality. In fact, one Googler said comments can help “a lot” with rankings.

144. Dwell Time:

Google pays very close attention to “dwell time“: how long people spend on your page when coming from a Google search.

This is also sometimes referred to as “long clicks vs short clicks”. In short: Google measures how long Google searchers spend on your page. The longer time spent, the better.

Special Google Algorithm Rules

145. Query Deserves Freshness:

Google gives newer pages a boost for certain searches.

146. Query Deserves Diversity:

Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.

147. User Browsing History:

You’ve probably noticed this yourself: websites that you visit frequently get a SERP b oost for your searches.

148. User Search History:

Search chain influence search results for later searches.

For example, if you search for “reviews” then search for “toasters”, Google is more likely to rank toaster review sites higher in the SERPs.

149. Featured Snippets:

According to an SEMRush study, Google chooses Featured Snippets content based on a combination of content length, formatting, page authority and HTTPs usage.

150. Geo Targeting:

Google gives preference to sites with a local server IP and country-specific domain name extension.

151. Safe Search:

Search results with curse words or adult content won’t appear for people with Safe Search turned on.

152. Google+ Circles:

Even though Google+ is soon to be dead, Google still shows higher results for authors and sites that you’ve added to your Google Plus Circles.

153. “YMYL” Keywords:

Google has higher content quality standards for “Your Money or Your Life” keywords.

154. DMCA Complaints:

Google “downranks” pages with legitimate DMCA complaints.

155. Domain Diversity:

The so-called “Bigfoot Update” supposedly added more domains to each SERP page.

156. Transactional Searches:

Google sometimes displays different results for shopping-related keywords, like flight searches.

157. Local Searches:

For local searches, Google often places local results above the “normal” organic SERPs.

158. Top Stories box:

Certain keywords trigger a Top Stories box:

159. Big Brand Preference:

After the Vince Update, Google began giving big brands a boost for certain keywords.

160. Shopping Results:

Google sometimes displays Google Shopping results in organic SERPs:

161. Image Results:

Google images sometimes appear in the normal, organic search results.

162. Easter Egg Results:

Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game (!). Shout out to Victor Pan for this one.

163. Single Site Results for Brands:

Domain or brand-oriented keywords bring up several results from the same site.

164. Payday Loans Update:

This is a special algorithm designed to clean up “very spammy queries“.

Brand Signals

165. Brand Name Anchor Text:

Branded anchor text is a simple — but strong — brand signal.

166. Branded Searches:

People search for brands. If people search for your brand in Google, this shows Google that your site is a real brand.

167. Brand + Keyword Searches:

Do people search for a specific keyword along with your brand (for example: “Backlinko Google ranking factors” or “Backlinko SEO”)? If so, Google may give you a rankings boost when people search for the non-branded version of that keyword in Google.

168. Website Has Facebook Page and Likes:

Brands tend to have Facebook pages with lots of likes.

169. Website has Twitter Profile with Followers:

Twitter profiles with a lot of followers signals a popular brand.

170. Official Linkedin Company Page:

Most real businesses have company Linkedin pages.

171. Known Authorship:

In February 2013, Google CEO Eric Schmidt famously claimed:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”

172. Legitimacy of Social Media Accounts:

A social media account with 10,000 followers and 2 posts is probably interpreted a lot differently than another 10,000-follower strong account with lots of interaction. In fact, Google filed a patent for determining whether or not social media accounts were real or fake.

173. Brand Mentions on Top Stories:

Really big brands get mentioned on Top Stories sites all the time. In fact, some brands even have a feed of news from their own website, on the first page:

174. Unlinked Brand Mentions:

Brands get mentioned without getting linked to. Google likely looks at non-hyperlinked brand mentions as a brand signal.

175. Brick and Mortar Location:

Real businesses have offices. It’s possible that Google fishes for location-data to determine whether or not a site is a big brand.

On-Site Webspam Factors

176. Panda Penalty:

Websites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty.

177. Links to Bad Neighbourhoods:

Linking out to “bad neighborhoods” — like spammy pharmacy or payday loan websites — may hurt your search visibility.

178. Redirects:

Sneaky redirects is a big no-no. If caught, it can get a website not just penalised, but de-indexed.

179. Popups or “Distracting Ads”:

The official Google Rater Guidelines Document says that popups and distracting ads is a sign of a low-quality website.

180. Interstitial Popups:

Google may penalise websites that display full page “interstitial” popups to mobile users.

181. Site Over-Optimisation:

Yes, Google does penalise people for over-optimising their site. This includes: keyword stuffing, header tag stuffing, excessive keyword decoration.

182. Gibberish Content:

A Google Patent outlines how Google can identify “gibberish” content, which is helpful for filtering out spun or auto-generated content from their index.

183. Doorway Pages:

Google wants the page you show to Google to be the page that user ultimately see. If your page redirects people to another page, that’s a “Doorway Page”. Needless to say, Google doesn’t like websites that use Doorway Pages.

184. Ads Above the Fold:

The “Page Layout Algorithm” penalises websites with lots of ads (and not much content) above the fold.

185. Hiding Affiliate Links:

Going too far when trying to hide affiliate links (especially with cloaking) can bring on a penalty.

186. Fred:

A nickname given to a series of Google updates starting in 2017. According to Search Engine Land, Fred “targets low-value content sites that put revenue above helping their users.”

187. Affiliate Sites:

It’s no secret that Google isn’t the biggest fan of affiliates. And many think that sites that monetise with affiliate programs are put under extra scrutiny.

188. Autogenerated Content:

Google understandably hates autogenerated content. If they suspect that your site’s pumping out computer-generated content, it could result in a penalty or de-indexing.

189. Excess PageRank Sculpting:

Going too far with PageRank sculpting — by nofollowing all outbound links — may be a sign of gaming the system.

190. IP Address Flagged as Spam:

If your server’s IP address is flagged for spam, it may affect all websites on that server.

191. Meta Tag Spamming: Keyword stuffing can also happen in meta tags. If Google thinks you’re adding keywords to your title and description tags in an effort to game the algo, they may hit your site with a penalty.

Off-Site Webspam Factors

192. Hacked Site:

If your site gets hacked it can get dropped from the search results. In fact, Search Engine Land was completed deindexed after Google thought it had been hacked.

193. Unnatural Influx of Links:

A sudden (and unnatural) influx of links is a sure-fire sign of phony links.

194. Penguin Penalty:

Websites that were hit by Google Penguin are significantly less visible in search. Although, apparently, Penguin now focuses more on filtering out bad links vs. penalising entire websites.

195. Link Profile with High % of Low Quality Links:

Lots of links from sources commonly used by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.

196. Links From Unrelated Websites:

A high-percentage of backlinks from topically-unrelated sites can increase the odds of a manual penalty.

197. Unnatural Links Warning:

Google has sent out thousands of “Google Search Console notice of detected unnatural links” messages. This usually precedes a ranking drop, although not 100% of the time.

198. Low-Quality Directory Links:

According to Google, backlinks from low-quality directories can lead to a penalty.

199. Widget Links:

Google frowns on links that are automatically generated when user embeds a “widget” on their site.

200. Links from the Same Class C IP:

Getting an unnatural amount of links from sites on the same server IP may help Google determine that your links are coming from a blog network.

201. “Poison” Anchor Text:

Having “poison” anchor text (especially pharmacy keywords) pointed to your website may be a sign of spam or a hacked site. Either way, it can hurt your website’s ranking.

202. Unnatural Link Spike:

A 2013 Google Patent describes how Google can identify whether or not an influx of links to a page is legitimate. Those unnatural links may become devalued.

203. Links From Articles and Press Releases:

Articles directories and press releases has been abused to the point that Google now considers these two link building strategies a “link scheme” in many cases.

204. Manual Actions:

There are several types of these, but most are related to black hat link building.

205. Selling Links:

Getting caught selling links can hurt your search visibility.

206. Google Sandbox:

New sites that get a sudden influx of links are sometimes put in the Google Sandbox, which temporarily limits search visibility.

207. Google Dance:

The Google Dance can temporarily shake up rankings. According to a Google Patent, this may be a way for them to determine whether or not a site is trying to game the algorithm.

208. Disavow Tool:

Use of the Disavow Tool may remove a manual or algorithmic penalty for sites that were the victims of negative SEO.

209. Reconsideration Request:

A successful reconsideration request can lift a penalty.

210. Temporary Link Schemes:

Google has caught onto people that create — and quickly remove — spammy links. Also know as a temporary link scheme.

You can read more on this article and other marketing tips and advice.

— Read on backlinko.com/google-ranking-factors

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Business to Business Marketing Agency – Corporate B2B Sales & Digital Marketing Agency in Cardiff covering UK

Business to Business Marketing Agency also know as a B2B Marketing Agency offering B2B Marketing Services

— Read on maconsultancycardiff.com/about-cardiff-marketing-company-maconsultancy-cardiff/uk-marketing-company/business-to-business-marketing-agency/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Proof that Gavin Preston can help you to double your business…

As the Gavin Preston team sat down for their months review, they had good news to share with Jane and George…

“You’ve done it! 

I’ve just finished the numbers and I’m delighted to tell you your business has not only grown, it’s doubled since we started to work together. 

AND it’s only taken you 11 months!”

You should have seen the look on their faces (and mine to be honest).

The sheer delight and sense of pride was palpable!

Yet, it all started less than a year before, when an overworked and frankly demoralised couple called me to ask for help. 

Jane and George had taken over a business his mother had set up 20 years previously and in the two years they’d been running it, they’d hit absolute rock bottom. 

The poor things were working six days a week (starting at 3 am and often only finishing at gone 9 at night). 

The staff were demotivated and obstructive, with very low morale. 

Customers were continually complaining and causing trouble. 

The business was barely breaking even. In fact, it lost money almost every month.

George was particularly worried about Jane.

She had dark grey bags beneath her eyes, was utterly exhausted from months of struggle and disappointment. She was completely worn out and it was beginning to affect hear health.

George wasn’t much better, though together they just soldiered on.

However 

Together, they had a dream.

They knew deep in their hearts their business had potential. If only they could take the right actions to bring it out. 

They wanted to create employment opportunities for local people – as the business was in a close-knit rural area. 

They had great products and they wanted to exploit its WOW factor. 

They desperately wanted to give their children a great start in life and provide them with the best education possible. 

What’s more, they had total clarity on what they wanted to achieve.

So… 

Over the next few months we devised a thorough plan of how we could overhaul staff issues, streamline production and sales, boost customer satisfaction to create regular repeat business and most importantly significantly increase profits and personal income.

The result, in under 12 months, Jane and George have a happy and motivated team dedicated to the business. 

They regularly take time out and family holidays together.

The children are receiving the education their parents had dreamed they could have.

Jane and George are happy, excited, more relaxed and now highly rewarded.

AND… 

The business has doubled in turnover and profits. 

But that’s not all
We continued to work together. Jane and George have gone on to double their business not once, but twice again

AND, we’re currently working to do this for a FOURTH time 

Now, you may be wondering… 

What’s the secret?

Are Jane and George exceptional super-humans?

Well, frankly, no. They’re not! They’re just like you.

But they have done a few things differently to most people.

First they’ve used just a few of my strategies and then gone and taken fast, effective and meaningful action.

And to help you do the same I have set up two Double Your Business Business Training Workshops in Bristol and Cardiff for November & December.

To register on to one of our next two Double Your Business Events, in either Bristol or Cardiff in order to find out how this business growth can be achieved, please click the link to the business growth event that’s in the area best for you!

   Cardiff Business Event in December – Double Your Business
Bristol Business Event in November – Double Your Business  

P.S. Important: This proves you can double your business and repeat that success with just two things. The right mind-set and the right tools.

Best wishes

Gavin Preston
Gavin Preston Ltd

www.gavinpreston.com | info@gavinpreston.com

Gavin Preston Ltd, Connaught House, Riverside Business Park, Conwy, LL32 8UB, United Kingdom 0845 468 0271