Tag Archives: Brands

How to Build a Marketing Campaign that Appeals to Generation Z

Technology enables brands to connect with audiences on a personal level cost effectively, at incredible scale. Facebook, Twitter, and Snapchat all provide customizable platforms for businesses to reach their customers. However, just because you build a social media account doesn’t mean anyone is going to pay attention. This is particularly true for Generation Z-ers, or…

http://fortune.com/2016/12/05/marketing-campaign-generation-z/