How to Build a Marketing Campaign that Appeals to Generation Z

Technology enables brands to connect with audiences on a personal level cost effectively, at incredible scale. Facebook, Twitter, and Snapchat all provide customizable platforms for businesses to reach their customers. However, just because you build a social media account doesn’t mean anyone is going to pay attention. This is particularly true for Generation Z-ers, or…

Are we so used to corporate deception that we just don’t care?

Is our trust in advertising now so low that we are happy to let misrepresentation and even downright fraud wash over us as we keep heading for the tills? According to analysts, even VW is an “investable company” again. Read “The Conversation” article here, by Timothy Froggett, Senior Lecturer and Course Leader for Marketing, Anglia Ruskin University