Tag: Blogs

6 Questions To Ask Yourself Before Starting A Blog

It seems like everyone has a blog these days. Some people are extremely passionate and write every day, while others have a great idea, blog once, and then never publish their second article.

Since a blog’s success relies on consistency and being of interest to a target audience, it’s important to answer the following questions before you find yourself in over your head.

1. How much time will you dedicate to it?

You may think you’ll blog “when you have time,” but you’ll always find a reason not to have time. It’s best to dedicate an hour a week or any amount of time you can comfortably block off to dedicate to your blog. This include company blogs run by more than one person. If no one has time for the blog or randomly posts when they feel like it, no one is going to follow the blog.

2. How often will you post content?

The ties into the first question. Ideally, you’ll post every day or two to three times a week. The reality is posting once a week may be pushing it if you’re going it alone. Creating a schedule will help you determine how realistic your blogging plans are and whether they need to be adjusted.

3. Who is the target audience?

It’s very easy to find yourself blogging for an audience of one. While you may be passionate about Marvel comics, classic cars, and former ninth planet known as Pluto, these aren’t topics you would want to combine in one blog. It would confuse people with the same interests as you and turn off those who are only interested in one of the chosen topics.

The aforementioned topics also wouldn’t be appropriate for a blog aimed at preteen girls. While they may love Marvel comics and outer space, you’d be hard pressed to find many 12-year-old girls interested in 1950s Cadillacs and 1970 Mustang convertibles.

Obviously, if you’re blogging for yourself and have no intention of cultivating an audience, you can publish whatever you want on your blog. Odds are that’s not why you want to start a blog. Most people start blogs because they want to reach people who share a common interest. Keep that in mind.

4. What are you looking to achieve?

A personal blog may be a tool to meet people or earn some cash on the side, whereas corporate blogs usually fall under inbound marketing as a way to make customers want to buy something from the company. The purpose of the blog will strongly influence the content and what audience to target.

5. What type of content are you posting?

So far, we’ve been focusing on blog articles, yet blogs can be so much more. Plenty of bloggers post videos, Buzzfeed-esque quizzes, slideshows, and more. The more involved the content, the more time you’ll have to dedicate to it and the more likely you’ll accidentally burn yourself out.

6. Where will you publish it?

For companies, this is an easy question, it belongs as a part of their website. If people are looking for a brand, they do not want to be forced to go elsewhere for information unless they are purposely seeking out 3rd party opinions on a company. This is also a bad idea because your customers may not come back.

For small companies and personal blogs, there are two choices: WordPress and Medium. With WordPress, you have more freedom. You can host it on WordPress or use GoDaddy, Bluehost, HostGator, etc. Hosting it on WordPress is severely limiting in terms of layout, but allows you to quickly create a website and is usually cheaper than hosting it elsewhere. Using a 3rd party to host your WordPress site, allows you to unlock the power of 56,092 plugins and fully customize your site.

As for Medium, it also limits your ability to format a site. However, you do get Medium’s name recognition and reputation for sharing interesting stories. People are more likely to stumble across your article on Medium than they would be at myexampleblog.com.

In some unusual cases, it may be wise to maintain a Medium site and your own blog. If your company wants to showcase two different concepts related to your business, but would not mesh well under one website, consider hosting them in different locations. Reedsy uses their website hosted blog to provide writers with writing tips and uses a Medium hosted website to curate the winning short stories from Reedsy’s weekly contest.

Starting a blog can be an impulsive decision because it’s so easy to do. A successful blog is not one though. It takes a lot of planning and focus. The early decisions made regarding a blog can have long-lasting consequences, which is why it’s necessary to be absolutely sure you’re on the right track before selecting a name, writing your first article, or even selecting the layout.

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The post 6 Questions To Ask Yourself Before Starting A Blog appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/10/6-questions-to-ask-yourself-before-starting-a-blog/

Welsh Blog & Welsh Business Blog offering Welsh News and Events & Welsh Business News and Business Events…

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If you are interested in Welsh News Sports and Events as well as Welsh Business News and Welsh Business Events, please take a look at our Welsh Blog or our WelshBiz Marketing Blog.

The WelshBiz UK Blog is a Welsh Blog that contains UK business news and events as well as UK sports news and events as well as Welsh business news and events and Welsh sports news and events.

The WelshBiz Marketing Blog contains Welsh Business News & Events and Information and offers on and from Welsh Businesses.

You can follow both blogs for email updates of posts, by adding your email address to the follow this blog section within the sidebar of the blogs.

You can also follow updates on Twitter at: @WelshBiz

The Welsh Blog & Welsh Business News Blog page was posted “By Mike Armstrong”

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How To Spot A Good Series Idea For Your Blog

New post on Online Marketing Hub

How To Spot A Good Series Idea For Your Blog
by christopherjanb

A blog post series is an editorial calendar’s best friend. From one topic idea, you can produce multiple posts that keep your blog fresh for weeks or even months. But how do you know when an idea is worthy of a blog post series?

This post will reveal:

Five signs that an idea is suitable for a blog post series
Five steps for bridging the same topic across multiple posts
Five ways to position a blog post series for maximum readability and visibility on your blog and across the web
Five signs that an idea is suitable for a blog post series
You have different customers with related problems. For example, a nutritionist writing about how a particular vegetable or superfood helps the immune system, could do follow-up posts about its benefits for sleep quality and weight loss.
You’ve made a list. If you’ve already written a Top 10 (or 5, or 3) post, you have a natural launching point for delving deeper into each idea.
Your writing is overflowing. You start writing and as you get into the flow, it turns into a long post that is no longer focused on a single topic, but is now a collection of related ideas.
Your readers are asking for more. You’ve received several frequently asked questions that each warrant their own focused post.
You have a theory about something. Sometimes you’ll want to teach your readers a deeper, more complex system or explore aspects of a theory you’re working on.
Five steps for bridging the same topic across multiple posts
Step 1: Compose an introduction to the series. Sometimes this will be a stand-alone post. Other times, your introduction will be part of the first post of the series.

Step 2: Look at what you’ve written and find the natural breaking point(s), where you’ve finished talking about one element and you’ve started talking about another one.

Step 3: Decide on a format for each post in your series – will they be quick and to-the-point, or use a more formal article layout?

Step 4: If you’re going with a typical article format, compose an introduction and conclusion for each of your blog posts.

Step 5: If you’re keeping things simpler, just insert each separate point into its own blog post, using the format you chose (e.g., sub-headings such as Name of Tip/Resource, When to Use, Other Suggestions).

Five ways to position a blog post series for maximum readability and visibility on your blog and across the web
Independence: Assume people are reading each piece as a stand-alone blog post. They may never read the related posts, or they may read them in a different order than you wrote them. Make sure each post makes sense on its own.
Links: Help readers navigate the series by adding links to the other posts as they’re published. You can list these separately at the bottom or top of your posts, or use anchor text links within a sentence.
Language: Use the same words and phrases in each post, in order to reinforce your unique writing style and personality. Above all, try to use the same language that your typical customer might use when they discuss the topic.
Group: Create a tag with a unique name and web address (“slug”) and assign that tag to each of the posts. Once you’ve published the first post, look for the name of the tag in the byline or footer of your post (depending on your site design). Click on that link and copy the URL from your web browser. It might look something like this: http://ift.tt/1yBd00v. That is the link where people will find all posts with that tag, as long as you remember to add the tag to each one.
Promote: As you promote each individual post via social media, use the series link you created above to invite readers to view the whole series. Use Buffer or another tool to schedule future posts as well.
Why stop at one post when you’ve discovered a juicy topic that could help your ideal customers in multiple ways? Use these blog post series tips to keep delivering high-quality content for weeks to come.

photo credit: rsmithing via photopin cc

Author information

Linda Dessau
Business Blogging Consultant at Content Mastery Guide
Linda Dessau is the author of Write Your Way to More Clients Online and the founder of Content Mastery Guide. Her hands-free blog writing service helps small businesses attract their ideal customers with captivating content.

For more on this blogging advice article see:

http://omhub.wordpress.com/2014/12/01/how-to-spot-a-good-series-idea-for-your-blog/

The How To Spot A Good Series Idea For Your Blog page was posted “By Mike Armstrong”

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Blogging News

New post on Online Marketing Hub

What Most Bloggers Don’t Want to Hear
by christopherjanb

I started this digital platform built on passion, purpose and the beckoning of exciting new frontiers.

It was invigorating.

This portal to the world gave me a voice I didn’t know existed. It was a journey into the unknown.

I created and crafted content, built connections on Twitter and published.

I signed up for learning.

It was time when Facebook was simple and organic. Content didn’t need images, screen shots and 1,500 words. Twitter was a simple text based platform of 140 characters devoid of visuals and it didn’t shorten your links. Mobile apps and optimization weren’t discussed and tablets were made of stone.

It was the wild social west.

When the excitement died down I realized what I had signed up for.

This.

Turning up every day
Staying up late or getting out of bed early
Read, view and consume information with relentless focused attention
Learning about email marketing
Becoming proficient at search engines and SEO
Building global social connections
Touching hearts not just minds
Learning tech stuff
Improving writing skills
Becoming a creator
Discipline
Learning to say no, because everything is not an opportunity
Focusing on what matters
Standing in front of an audience
Keeping evolving
Giving it away for free until it hurt
Learning the art of storytelling
Dealing with feeling like a fraud
Combating failure
Handling negative comments
Listening to the grammar and spelling police
Not letting the trolls grind you down
Becoming a copywriter
Crafting viral headlines
Persisting
Learning business skills
Managing time
Been there and doing that. Year after year. Still.

This is what most bloggers don’t want to hear. It’s not a get rich quick scheme. Sorry.

Then you can become an overnight success.

You then may enjoy the attention, accolades and a life that is on purpose. But there are no guarantees. Failure is still an option.

Are you ready for that?

The post What Most Bloggers Don’t Want to Hear appeared first on Jeffbullas’s Blog.

For more on this article or content marketing see:

http://omhub.wordpress.com/2014/10/14/what-most-bloggers-dont-want-to-hear/

What Most Bloggers Don’t Want to Hear page posted “By Mike Armstrong”

What Most Bloggers Don’t Want to Hear

New post on Online Marketing Hub

What Most Bloggers Don’t Want to Hear
by christopherjanb

I started this digital platform built on passion, purpose and the beckoning of exciting new frontiers.

It was invigorating.

This portal to the world gave me a voice I didn’t know existed. It was a journey into the unknown.

I created and crafted content, built connections on Twitter and published.

I signed up for learning.

It was time when Facebook was simple and organic. Content didn’t need images, screen shots and 1,500 words. Twitter was a simple text based platform of 140 characters devoid of visuals and it didn’t shorten your links. Mobile apps and optimization weren’t discussed and tablets were made of stone.

It was the wild social west.

When the excitement died down I realized what I had signed up for.

This.

Turning up every day
Staying up late or getting out of bed early
Read, view and consume information with relentless focused attention
Learning about email marketing
Becoming proficient at search engines and SEO
Building global social connections
Touching hearts not just minds
Learning tech stuff
Improving writing skills
Becoming a creator
Discipline
Learning to say no, because everything is not an opportunity
Focusing on what matters
Standing in front of an audience
Keeping evolving
Giving it away for free until it hurt
Learning the art of storytelling
Dealing with feeling like a fraud
Combating failure
Handling negative comments
Listening to the grammar and spelling police
Not letting the trolls grind you down
Becoming a copywriter
Crafting viral headlines
Persisting
Learning business skills
Managing time
Been there and doing that. Year after year. Still.

This is what most bloggers don’t want to hear. It’s not a get rich quick scheme. Sorry.

Then you can become an overnight success.

You then may enjoy the attention, accolades and a life that is on purpose. But there are no guarantees. Failure is still an option.

Are you ready for that?

The post What Most Bloggers Don’t Want to Hear appeared first on Jeffbullas’s Blog.

For more on this article or content marketing see:

http://omhub.wordpress.com/2014/10/14/what-most-bloggers-dont-want-to-hear/

What Most Bloggers Don’t Want to Hear page posted “By Mike Armstrong”