In this ever increasing world of innovation, technology and social media there are many options for business owners and marketers to use for promoting their business, products and services.
Social Media Marketing
Social media is a very popular medium for doing this but there are so many social media channels that it can be difficult to choose which ones to use and how much time to spend on each one.
Social Media Marketing issues
There are also issues with login in and out of all of the social media channels and accounts that you have which can also be time consuming and problematic.
And worse still, all of this is set against a back drop of hyper competitiveness for most businesses, especially those in saturated markets where the need for optimal operational efficiency grows greater and greater each day.
Social Media Automation
Many people turn to social media automation tools such as Buffer and Hootsuite to help them improve their marketing efficiency and I myself have done this in the past and still use them from time to time, but I have found blogging to be a much better way.
Social media automation tools cost, and usually have some sort of limiting factors to your posting and scheduling. There are also large steps ups from a small business user to a large agency users with very little in between for the business that is rapidly expanding and diversifying and expanding their social media portfolio but certainly not of Agency size and budget (just yet).
Also social media automations tools are just that, social media tools and marketing is a lot more than just Social Media Marketing.
So the reason why I blog, and why I teach blogging and recommend blogging to the world with lots of blogging articles including this, “why you should take time to blog” article is because I find it to be the best Social Media automation tool around but it comes with so many more marketing benefits and additional marketing efficiency benefits.
Before I cover the so much more, I need to explain something in a little more detail. Not all blogging platforms are the same and provide the same marketing and marketing efficiency benefits. I have tried tumblr, blogger and WordPress as well as other web design and build platforms that have built in blogging platforms and as yet, I have only found WordPress to have a built in social media automation feature – social sharer.
Therefore the reason I use WordPress and recommend WordPress and in fact only build websites using WordPress is for the social media automation feature and built in marketing efficiencies.
The social media sharer or automatic post and share feature saves time. With other blogging platforms you have to post your content, grab the link and share it around your social media universe whilst creating posts and titles etc. which can be quite time consuming, maybe even taking up half an hour or so per post.
Posting the same content via WordPress which is already linked and set up to all of your social media universe (or a large portion of it) and automatically creates the posts and titles can in comparison take just a few minutes.
People say to me “that they can’t find the time to post” but I say; “I can’t find the time not to post”.
Some marketing efficiency and social media automation has been covered but what are the other marketing benefits I hear you cry?
Free Social Media Automation!
Well we already covered the fact that Social Media Automation tools cost and one of the great things about blogs, especially WordPress blogs, is that they don’t. They all have free versions although do have paid for options as well.
Extra Google Traffic Benefits
The other great things about blogs is that you post the content on to the internet and get SEO and Keyword benefits that you just wouldn’t get with social media automation.
Website Benefits – SEO
If posting on a website you improve your own ranking in the search engines and spread of keywords and content that you can get found for and if posting on a deprecate blog site you get to build up the value and domain authority of a completely separate domain.
Join the Largest Blogging Community in the World and be inspired and build contacts…
Also if blogging on WordPress you are also part of their global blogging network, the largest in the world and can follow and take inspiration from this blogger network or blogger community as well as network with these other bloggers and build your own following!
So there we have it, to improve on Social Media Automation, to gain many additional marketing benefits and to improve on the marketing efficiency of your business are the reasons why I blog and the reasons why I recommend that all business owners or marketers should take the time to blog.
If you need help with blogging including a content marketing strategy, setup or tech issues, training or blogging services gel free to contact me at MA Consultancy.