Don’t Forget About Pinterest, Which Is Still Growing Strong

In the rush to spend all of your marketing budget on Instagram Stories, or hole up in your office and figure out how to crack Facebook’s algorithm, you may be overlooking a major social media network that is still adding millions of active monthly users: Pinterest.

In September 2015, Pinterest had 100 million monthly active users. In September 2017, it had 200 million. Last week, it announced that it reached 250 million.

That’s an incredibly steady pace for a platform that many have forgotten about after an initial surge of excitement.

While growth still lags behind Facebook and Instagram, Pinterest is well ahead of other platforms like Twitter and Snapchat, and appears to be pivoting towards the lucrative world of e-commerce while FB/IG do the same.

In fact, Pinterest is exploring a lot of the same niches as Facebook, including forays into augmented reality for its Lens tool.

Pinterest’s growth is no accident

Pinterest has seen lots of action over the last few years, with billions of new pins added by its growing user base.

But the company’s growth is not luck: The company has been hiring away top engineers and planners from Google, and has some innovative new tools for users to try out in the worlds of fashion, decor, and DIY projects.

It’s possible that Pinterest will fall victim to its larger competitors and see its “Lens Your Look” tool copied (in fact, Google also has a tool called “Lens”), much in the way Snapchat did, and see growth slow. But for now the company appears to have a plan in place to use AI and other new technologies to boost the platform’s value.

What can Pinterest do for me?

It’s easy to focus on social media platforms like Instagram for your marketing spend. Instagram is the hottest thing in social, and their Stories are earning rave reviews.

But we’ve recently seen the value in using smaller social media platforms tactically.

Take Apple. The tech giant doesn’t even use Twitter (their @Apple feed is completely empty) but they smartly targeted Twitter in the days and moments leading up (and during) their recent #AppleEvent, pouring money into sponsored tweets and custom builds and even a “hashflag” because they knew that’s where the conversation would start.

If you’re able to target a smaller demographic which is ready to buy, you need to jump on that opportunity. That’s the value in keeping your eye on platforms like Twitter, Snapchat, or, in this case, Pinterest.

So for now, do your due diligence when shopping around for the best platforms to place ads, and keep in mind that it’s not all about the behemoths. The smaller, more niche sites still have plenty of value to offer.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Don’t Forget About Pinterest, Which Is Still Growing Strong appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/09/dont-forget-about-pinterest-which-is-still-growing-strong/

Don’t Forget About Pinterest, Which Is Still Growing Strong

In the rush to spend all of your marketing budget on Instagram Stories, or hole up in your office and figure out how to crack Facebook’s algorithm, you may be overlooking a major social media network that is still adding millions of active monthly users: Pinterest.

In September 2015, Pinterest had 100 million monthly active users. In September 2017, it had 200 million. Last week, it announced that it reached 250 million.

That’s an incredibly steady pace for a platform that many have forgotten about after an initial surge of excitement.

While growth still lags behind Facebook and Instagram, Pinterest is well ahead of other platforms like Twitter and Snapchat, and appears to be pivoting towards the lucrative world of e-commerce while FB/IG do the same.

In fact, Pinterest is exploring a lot of the same niches as Facebook, including forays into augmented reality for its Lens tool.

Pinterest’s growth is no accident

Pinterest has seen lots of action over the last few years, with billions of new pins added by its growing user base.

But the company’s growth is not luck: The company has been hiring away top engineers and planners from Google, and has some innovative new tools for users to try out in the worlds of fashion, decor, and DIY projects.

It’s possible that Pinterest will fall victim to its larger competitors and see its “Lens Your Look” tool copied (in fact, Google also has a tool called “Lens”), much in the way Snapchat did, and see growth slow. But for now the company appears to have a plan in place to use AI and other new technologies to boost the platform’s value.

What can Pinterest do for me?

It’s easy to focus on social media platforms like Instagram for your marketing spend. Instagram is the hottest thing in social, and their Stories are earning rave reviews.

But we’ve recently seen the value in using smaller social media platforms tactically.

Take Apple. The tech giant doesn’t even use Twitter (their @Apple feed is completely empty) but they smartly targeted Twitter in the days and moments leading up (and during) their recent #AppleEvent, pouring money into sponsored tweets and custom builds and even a “hashflag” because they knew that’s where the conversation would start.

If you’re able to target a smaller demographic which is ready to buy, you need to jump on that opportunity. That’s the value in keeping your eye on platforms like Twitter, Snapchat, or, in this case, Pinterest.

So for now, do your due diligence when shopping around for the best platforms to place ads, and keep in mind that it’s not all about the behemoths. The smaller, more niche sites still have plenty of value to offer.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Don’t Forget About Pinterest, Which Is Still Growing Strong appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/09/dont-forget-about-pinterest-which-is-still-growing-strong/

How Apple Dominated Twitter Without Tweeting

This past week, Apple has conducted a master class in how to take over Twitter—and they did it without a single organic tweet.

If you visit @Apple on Twitter, you’ll notice that despite over 2.2 million followers, the company has not tweeted even once.

And yet during the #AppleEvent, when the company unveiled their new line of products, including the iPhone XS and Apple Watch 4, not only were people’s timelines packed with updates from journalists and thought leaders dishing and delving into the devices, but the company spent what some call “a significant amount” on ads.

Why would a company that doesn’t deign to tweet from its own account spend hundreds of thousands of dollars on paid posts?

Well, they’re trillion-dollar Apple—they can do whatever they want. But there’s more to it than that.

Here’s how Apple dominated Twitter for the #AppleEvent

Digiday had a rundown of the prices Apple likely paid for all their advertising on Sept. 12, including:

  • A promoted trend: $200,000/day
  • A custom “like for reminder” build: $250,000 for several days
  • Promoted tweets in 12+ languages (ranging from $0.50 to $8)
  • A “hashflag” (custom Twitter emoji) and a livestream of the event (likely free)

And indeed, no matter where you went on Twitter on Sept. 12, you couldn’t avoid the #AppleEvent hashtag and hashflag. The feed was flooded with tweets about what Apple was unveiling, which was the product of both Apple’s paid efforts and tweets from writers and journalists (more on that in a second).

Apple wasn’t running any ads on Facebook. Why is that? Isn’t Facebook the biggest social media platform, with the most reach? How could Apple avoid it on Apple Event day?

Twitter is where conversations start

Perhaps the biggest draw of Twitter is that it’s built to get conversations started. Journalists, early adopters, and other people who make a living covering and have a passion for Apple products know that Twitter is better for breaking news than Facebook, Instagram, Snapchat, or any other major platform.

Apple recognizes this. By meeting users on Twitter—supplying them with a livestream (that’s where this writer watched the event), creating a rare “like for reminder” tweet that helped users remember when the event would take place, and tweeting in languages used all around the world—Apple was actively encouraging and helping those users to have more informed and productive conversations about their products.

For whatever reason, tweeting doesn’t fit Apple’s brand. Tweets from other people do, however. So by pouring money into the platform at the right moment, Apple found a way to boost those tweets, to make them more visible and engaging. Again, that’s without sending a single tweet from their own account.

While Apple has plenty of money, they’re not in the business of wasting it. This was a showcase in how to pick your spots on social media and use each platform—even platforms you don’t engage in yourself—to maximize value.

Images via Apple

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post How Apple Dominated Twitter Without Tweeting appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/09/how-apple-dominated-twitter-without-tweeting/

Apple Announces iPhone XS, XS Max, XR, Apple Watch 4 at 2018 Event

Today was Apple’s annual keynote event, where they unveil new devices and discuss updates to their existing hardware, like the iPhone XS/iPhone XS Max, the cheaper but still stunning iPhone XR, and the Apple Watch 4.

In Cupertino, California on the Apple Park campus, CEO Tim Cook and other Apple executives took the stage around 10 a.m. PST.

Let’s run through all the news that Apple shared with viewers at the Steve Jobs Theater and around the world, which is already blowing up social media.

Apple Watch 4

Apple started by showcasing the new Apple Watch 4, introducing the Apple Watch as the number one watch (not just smartwatch) in the world.

AW4 is a big redesign for the watch, with a screen that now goes nearly edge to edge, creating a display that is 30 percent bigger than previous iterations while slimmer overall.

  • A new dual-core 64-bit processor that performs “two times better” than previous models.
  • A new build-in EKG scanner
  • An updated accelerometer and gyroscope, which can help detect falls and trigger an emergency call if you’re down for more than a minute.
  • You can take an electrocardiogram with your AW4, the first over-the-counter EKG product offered directly to consumers, complete with FDA approval.

There are lots of new faces and bands and finishes that you can select to go with your watch as well, so it’s a highly aesthetic update to go along with its internal improvements.

You can preorder the watch this Friday, and it will ship on Sept. 21, 2018. The GPS version will run $399, the LTE version $499.

Apple immediately dropped a new spot for the AW4, titled “Hokey Pokey.” Check it out.

The new iPhones: iPhone XS and iPhone XS Max

The XS and XS Max are similar in many ways to the iPhone X, which makes sense, since the -S series of iPhones are usually mainly spec and aesthetic upgrades.

The XS has a display with a dynamic range, improved Face ID capabilities, better water resistance (whew!) and a reportedly monstrous A12 Bionic processor.

That processor has a six-core CPU, four-core GPU, and an updated Neural Engine for handling AI tasks, handling a crazy 5 trillion operations per second.

The XS Max is going to steal headlines, however, because it’s a huge phone, one of the biggest on the market. With a 6.5-inch screen, it’s bigger than the 8 Plus as well as the Galaxy Note 9 by .1 inches.

Both phones will have improved battery life, with the XS going 30 minutes longer than the X, and the XS Max going a whopping 90 minutes longer.

iPhone XR

This the phone that will essentially replace the iPhone X, which will be discontinued now that three new iPhones are hitting the market. The XR, at $749 (compared to $999 for the XS), boasts a 6.1-inch LCD display and many of the same specs of the XS, minus the 3D Touch.

The XR comes in a variety of colors—six to be exact—and will drop in October.

Other updates

Apple also notified the crowd that their HomePod, retailing at $349, will have some new updates, including the ability to search song lyrics and set multiple timers at once.

Also, software updates: tvOS 12 with Dolby Atmos, watchOS 5, and iOS 12 will arrive on September 17th, and macOS Mojave arrives on September 24th.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Apple Announces iPhone XS, XS Max, XR, Apple Watch 4 at 2018 Event appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/09/apple-announces-iphone-xs-xs-max-xr-apple-watch-4-at-2018-event/

Apple’s Twitter Account Is Waking Up

At the time of writing on Friday, Apple’s Twitter account is only just crossing the 100,000-users mark. You might think that strange for the world’s most valuable company, but the truth of the matter is that Apple’s aapl Twitter twtr account was until now just a dormant “egg”—the company had never created a profile picture…

http://fortune.com/2016/09/02/apple-twitter-iphone/

Apple Pay Now Accounts for Three-Fourths of U.S. Contactless Payments

Apple reported better than expected earnings this afternoon, and one nugget shared on the call by CEO Tim Cook could be a good sign for the company’s mobile payments service. Cook said that according to retailers, Apple Pay now represents 75% of all contactless payments made in the U.S. Apple Pay was launched in 2014…

http://fortune.com/2016/07/26/apple-pay-contactless/

Apple Shares Jump 7%, But Long Term Questions Remain

With iPhone sales steadying in mid-2016, Apple proved on Tuesday that it’s not about to fall off a cliff. But questions persist about whether new iPhone models in the fall can get growth back on track. CEO Tim Cook said Apple’s just-completed fiscal third quarter offered several encouraging signs, despite a 15% drop in the…

http://fortune.com/2016/07/26/apple-shares-jump-7/

The world’s most valuable brands unveiled

Apple is still the most valuable brand in the world (Picture: Getty)Apple might have seen its revenue fall for the first time in 13 years, but that hasn’t dented its status as the world’s most valuable brand. Forbes has published its annual list with the top five almost completely dominated by tech companies. David Cameron says…

http://metro.co.uk/2016/05/11/the-worlds-most-valuable-brands-unveiled-5875871/

Google, Facebook, Snapchat, and WhatsApp Reportedly Eye Expanded Encryption

Apple may soon have reinforcements in its battle against the FBI. A number of top tech companies are exploring the addition of boosted security measures in their messaging applications, the Guardian reports, citing unnamed sources. Among them are Google goog , Facebook fb , Snapchat, and WhatsApp. Get Data Sheet, Fortune’s daily tech newsletter Each…

http://fortune.com/2016/03/14/encryption-whatsapp-google-facebook-snapchat-apple-fbi-encryption/

Facebook Boss Still Tech’s Most Popular CEO

He’s still got plenty of likes. Facebook CEO Mark Zuckerberg still beats out Apple’s Tim Cook and all the other Silicon Valley CEOs in a nationwide popularity contest. According to a new poll conducted this week by Morning Consult, nearly half (48%) of the 1,935 registered voters surveyed view the Facebook chief favorably. About one…

http://fortune.com/2016/02/26/facebook-most-popular-ceo/