Tag Archives: Ad blocking

Here’s Why Facebook Is Always Going to Win the Ad-Blocking War

The back-and-forth between Facebook and ad-blocking software companies has become almost farcical at this point: After Facebook said it would block the use of ad blockers, the leading ad-blocking company announced that it will block the use of Facebook’s ad-blocker blocker. And now Facebook says it is rolling out a fix that will disable the…

http://fortune.com/2016/08/12/facebook-ad-blocking-war/

Facebook Makes It Clear That Advertisers Are More Important Than You Are

If there’s one battle that has crystallized a lot of the fear and uncertainty around the media business recently, it’s the fight over ad blocking. Most publishers see it as nothing less than an existential threat to their way of life, and they view users who do it as traitors and thieves. And now they…

http://fortune.com/2016/08/10/facebook-advertising-blocking/