Category: Wordpress Training

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Online Marketing Agency Cardiff 

Looking for an Online Marketing Agency in Cardiff?

Why?

Maybe you’re looking for any of the following services?

Outsourced Online Marketing Agency Services:

  • Search Engine Optimisation / SEO – Onsite & Offsite Optimisation
  • Blogging 
  • Content Writing
  • Link Building
  • Social Media Marketing Services / SMM
  • Online Advertising

If you are looking for an Online Marketing Agency that provides  any of those Outsourced Online Marketing Services please give us a call on: 07517 024979 or email: maconsultancy1@gmail.com

In addition to our Outsourced Online Marketing services our Online Marketing Agency also provides:

Consultancy:

  • Online Marketing Consultancy
  • Web Marketing Consultancy
  • SEO Consultancy
  • Social Media Consultancy
  • Website Consultancy

& Training:

  • Online Marketing Training
  • Web Marketing Training
  • SEO Training
  • Social Media Training
  • Website Training

Online Marketing Agency Prices:

We can provide our services from just £100 a month, our training from £200 (for a 3 hour course), and consultancy from £250 (for 5 hours in a month).

Any questions?

Feel free to get in touch on either of our contact methods:

Call us on: 07517 024979 or email: maconsultancy1@gmail.com

The online marketing agency Cardiff post was written “By Mike Armstrong”

Online Marketing Agency Cardiff 

Looking for an Online Marketing Agency in Cardiff?

Why?

Maybe you’re looking for any of the following services?

Outsourced Online Marketing Agency Services:

  • Search Engine Optimisation / SEO – Onsite & Offsite Optimisation
  • Blogging 
  • Content Writing
  • Link Building
  • Social Media Marketing Services / SMM
  • Online Advertising

If you are looking for an Online Marketing Agency that provides  any of those Outsourced Online Marketing Services please give us a call on: 07517 024979 or email: maconsultancy1@gmail.com

In addition to our Outsourced Online Marketing services our Online Marketing Agency also provides:

Consultancy:

  • Online Marketing Consultancy
  • Web Marketing Consultancy
  • SEO Consultancy
  • Social Media Consultancy
  • Website Consultancy

& Training:

  • Online Marketing Training
  • Web Marketing Training
  • SEO Training
  • Social Media Training
  • Website Training

Online Marketing Agency Prices:

We can provide our services from just £100 a month, our training from £200 (for a 3 hour course), and consultancy from £250 (for 5 hours in a month).

Any questions?

Feel free to get in touch on either of our contact methods:

Call us on: 07517 024979 or email: maconsultancy1@gmail.com

The online marketing agency Cardiff post was written “By Mike Armstrong”

Website Reseller Opportunity for Cardiff & South Wales…

About our Website Reseller Business Opportunity for Cardiff & South Wales:

Do you or anyone you know need a self employed job or a secondary income?

Cardiff Web Design & Development Company 333 websites is currently looking for Self Employed / Entrepreneurial Website Resellers.

You could build your own business reselling websites completely from scratch or add an additional revenue stream to an existing business and gain an initial revenue from the sale of the new WordPress website as well as regular income from the hosting, support & management of that WordPress website, whilst you can also build up a portfolio of clients (with good stickability that web customers offer), in order to provide yourself with great up-sell opportunities for synergy services such as Graphic Design, Content Writing, SEO, Marketing, Photography etc.

How the website reseller opportunity in Cardiff & South Wales works?

We would build you a white labelled WordPress website for you to sell your new websites from (branded as your own and similar to our website; www.333websites.co.uk), and we will make this fully automated for taking payments and providing us with the creative specification that we require etc.  We can also provide you with branded business cards and brochures etc. to help you with the sales and marketing of the websites.

Our experienced web design & development team then works with the design specification and the customer to build the required website.
You just have to account manage the client and provide great customer service (we can help you with that).

Who this Website Reseller opportunity in Cardiff & South Wales would be ideal for?

The website reseller opportunity in the Cardiff & South Wales area would be ideally suited to:

  • People looking for “Work from home opportunities in Wales”
  • Self Employed Sales Agents
  • Unemployed Sales Agents
  • Unemployed Telesales Staff
  • Self Employed Telesales Staff
  • Unemployed Marketers
  • Graphic Designers
  • Photographers
  • SEO People
  • Marketers
  • Content Writers
  • Social Media Managers

If you are interested in discussing this Website Reseller opportunity in Cardiff & South Wales further please call: 07517 024979 or email: info@333websites.co.uk .

Regards,

Mike Armstrong 

MD – 333 Websites

  
 

The website reseller opportunity in Cardiff & South Wales page is written “By Mike Armstrong”

Business Services from trusted & reliable providers offering great value for money…

   

 As well as providing many business Services Online and Offline themselves, MA Consultancy also works with many trusted & reliable business service providers, who offer a wide range of business to business products or services.

If you would like to have a meeting with a professional to request a quote or for a free consultation, with some advice and knowledge about the business products or services that you require, please complete the contact form on the relevant business services page you are interested in, by clicking the link and seeing what service providers we work with.

Business Services included are:

  • A wide range of Marketing Services
  • Networking Opportunities
  • Business Exhibition Opportunities
  • Business Apps or Web Development
  • Graphic Fesign and/or Printing
  • Car Sales, Fleet provision or Car Leasing
  • Business Financial & Professional Services (Accountancy, Cost Reduction, Auto Enrolment, Legal Services, Debt Collection, Business Lasting Powers of Attorney)
  • Business Training
  • Office Cleaning etc.

Want your Business Service added to our offering?

Email: maconsultancy1@gmail.com

Business Services page posted “By Mike Armstrong”

333 Websites

Ten Top Website Tips from www.333websites.co.uk / @333websites

Website Tips – 1. Have a strong Brand Message on your Website!

Your website should project an image of your business that you want the world to see. The great news is that through good web design you can control that image.

In terms of physical design this means positioning your logo or key message in the top left hand corner – the part of the screen where the eyes of the website visitors are most naturally drawn to.

Website Tips – 2. Provide a clear navigation system for your website.

A good web designer will ensure that they use design techniques to lead the user around the screen and site. Clearly differentiated sub-sections and even a site map can ensure a concise, easy to follow navigation route, while good use of position, colour, contrast and size can all help focus the eye. Stick to one main navigation menu, remain consistent throughout the site, use sub-navigation and keep it uncluttered by avoiding drop down menus.

Website Tips – 3. Make your web intuitive and extremely easy to use!

Website visitors can be fickle and if a website is hard to navigate (or slow to get around) they’ll be off.

Ensure your website navigation buttons are obvious and easy to identify.

Towards the top of the page is a good place to put your navigation buttons and they should have appropriate links directly linking from page to page so the user can quickly and easily switch pages when something catches their interest.

Finally, ensure your website adheres to the functionalities that people have come to expect from modern websites.

For example, if text is underlined your user will naturally expect it to be a link so don’t user underlining unless it is a link.

Website Tips – 4. Keep your website design consistent throughout your website.

Website users like to know where they are within a website and if the style of your website pages change dramatically or somehow feels different, your website visitors will become disengaged and could start to feel lost.

Maintaining consistency will prevent this and will give your website a professional image.

Ensuring that everything matches, from heading sizes and typefaces to design, colour and style of image.

Website Tips – 5. Keep your website design simple!

The whole draw of using a website is that it should be quick and easy to use.

To this end simplicity is key.

At the touch of a button, succinct and useful information should be available to your users.

Today’s Internet surfers won’t hang around, so you need to make sure that the page is scannable.

This means not being afraid to use or leave in plenty of white space.

There is a theory that our eyes do not naturally work in a linear fashion. Given the chance they will take in more and then zoom in to an area of interest from the bigger picture.

Website Tips – 6. Ensure your website and content is easy to understand.

Visitors coming to your website typically won’t want to spend much time so ensure that every aspect is easy to understand; from the navigation to the copy. There are design techniques that can help make the information on a page easier to understand – think shorter sentences, larger font, sections differentiated by contrast and colour and, as previously mentioned, good use of white space. To this end, there are some common rules of thumb: never use more than three typefaces, or more than three different point sizes for a font and keep lines of text to 18 words – 50-80 characters – max!

Website Tips – 7. Ensure that your website degrades gracefully!

Not everyone has the latest pc and the fastest broadband so you should make sure that your website and the code used, is as simple as it can be without compromising on the elements that you require.

HTML code needs to degrade gracefully and not slow down or cause problems to lower spec computers.

If you cause an IT issue on your visitors pc, you can be sure that the customer won’t be back again and would also not be recommending your business or website to anyone else!

Website Tips – 8. Write your content with your target audience in mind and keep it jargon free.

When writing or commissioning the copy for your website, you should bear in mind your target audience.

Tempting as it is to use the medium to bombard the user with all the information you can, so need to keep it succinct in style and use laymen’s terms if appropriate.

If you have to use technical terms include a glossary.

If you are hoping to attract visitors through search engine optimisation (SEO) you will need to consider the “key words” people will be using in their searches.

These “key words” should be weaved into the copy as often as is appropriate to help propel your website up the search engines page rankings.

Website Tips – 9. Consider the usability of your Website!

At the end of the day if your website isn’t usable visitors will be off – as quick as a mouse. So, when working on the web design, consider the end user’s experience of the site.
It can be a good idea to make a list of the things a user will want to use your site for and then checking that these are easy to achieve and if necessary are readily available from the homepage – e.g. Start shopping, Current offers, Book an appointment etc. Then test early and throughout the process test and test again. The only way to really check that your site is as user friendly as it can be is to test it out on people who know nothing about your business.

Website Tips – 10. Make sure that your new website is compliant.

A good website should adhere to certain guidelines. For example, all websites could comply with the Web Accessibility Initiative (WAI). This ensures that websites are suitable and accessible for people with disabilities and cover aspects of web design such as screen flickering – line with the Disability Discrimination Act (DDA).

There are many other guideline that should be looking in to.

The Website Tips page was written “By Mike Armstrong” MD of UK Web Design Company 333 Websites and UK Web Marketing Agency MA Consultancy.

Social Media Training Cardiff for Businesses!

IMG_1739.PNG

IMG_0157.PNG

Social Media Training Cardiff: Are you struggling to set up Social Media accounts to help you with your business marketing?

Social Media Training Cardiff: Are you struggling to get up to speed with using Social Media for business marketing?

Social Media Training Cardiff: Do you need help using using Social Media more time efficiently?

Social Media Training Cardiff: Are you running out of content ideas for your Social Media?

Social Media Training Cardiff: Are you looking for Twitter Training Cardiff?

Social Media Training Cardiff: Are you looking for LinkedIn Training Cardiff?

Social Media Training Cardiff: Are you looking for Facebook Training Cardiff?

Social Media Training Cardiff: Are you looking for Google+ Training Cardiff?

Social Media Training Cardiff: Are you looking for Pinterest Training Cardiff?

Social Media Training Cardiff: Are you looking for YouTube Training Cardiff?

Social Media Training Cardiff: Are you looking for Blogging Training Cardiff?

Social Media Training Cardiff: Are you looking for WordPress Training Cardiff?

If you answered yes to any of the above questions then you should consider Social Media Training or Social Media Training Cardiff (for businesses in Cardiff).

About our Social Media Training Cardiff

Social Media Set-Up Training Cardiff

1. We can provide Social Media Training Cardiff to Businesses in Cardiff who are looking to get set up on Social Media accounts they are not already currently set up on!

Social Media User Improvement Training Cardiff

2. We can provide Social Media Training Cardiff to Businesses in Cardiff who are looking to improve their Business Marketing.

Social Media Strategy Training Cardiff

3. We can provide Social Media Training Cardiff to Businesses in Cardiff who are looking to plan a social media marketing strategy!

Advanced Social Media Training Cardiff

4. We can provide Social Media Training Cardiff to Businesses in Cardiff who are looking to get up to speed with Social Media marketing including learning their terminology and language as well as clever tricks to get more out of the work that they are doing!

Social Media Efficiency Training Cardiff

5. We can provide Social Media Training Cardiff to Businesses in Cardiff who are looking to use their Social Media more efficiently or to improve their return on time invested (ROTI)!

Social Media Content Marketing Training Cardiff

6. We can provide Social Media Training Cardiff to Businesses in Cardiff who are running out of ideas for content on their Social Media!

Twitter Training Cardiff

7. We can provide Set-Up, Standard & Advanced Twitter Training Cardiff?

LinkedIn Training Cardiff

8. We can provide Set-Up, Standard & Advanced LinkedIn Training Cardiff?

Facebook Training Cardiff

9. We can provide Set-Up, Standard & Advanced Facebook Training Cardiff?

Google+ Training Cardiff

10. We can provide Set-Up & Standard Google+ Training Cardiff?

Pinterest Training Cardiff

11. We can provide Set-Up, Standard & Advanced Pinterest Training Cardiff?

YouTube Training Cardiff

12. We can provide Set-Up & Standard YouTube Training Cardiff?

Blogging Training Cardiff

13. We can provide Set-Up, Standard & Advanced Blogging Training Cardiff?

WordPress Training Cardiff

14. We can provide Set-Up, Standard & Advanced WordPress Training Cardiff?

Where do we provide our Social Media Training Cardiff?

We can provide our Social Media Training Cardiff on a number of Hotels, in the City Centre, Cardiff Bay or on the Outskirts of Cardiff, at any of the three Regus offices in Cardiff (Town, Cardiff Bay or Cardiff Gate), or at your offices anywhere in Cardiff or the surrounding areas.

What are the costs for Social Media Training Cardiff?

Our Social Media Training Cardiff is available for 3 hours, a full day, a number of days, or a full week!

1. Our 3 hour social media training course Cardiff costs £200!

2. Our full day social media training course Cardiff costs £500!

3. Our multi day social media training course Cardiff costs £500 x number of days (up to 4)!

4. Our full week social media training course Cardiff costs £2,000
(Buy 4 days and get the 5th Free)!

5. We can tailor our social media training Cardiff to suit your requirements. Please get in touch for more information?

How to book your Social Media Training Cardiff?

You can book Social Media Training Cardiff by using our online Eventbrite page (by clicking the link), or you can get in touch on:

Tel: 07517 024979
Email: maconsultancy1@gmail.com

The Social Media Training Cardiff page was written & posted “By Mike Armstrong”

IMG_0153.JPG

Sales & Marketing Training Courses in South Wales or the rest of Wales

For Sales & Marketing Training Courses in South Wales or the rest of Wales including Web Marketing Training Courses, Social Media Training Courses, SEO Training Courses, Blogging Training Courses, WordPress Training Courses, Content Writing or Content Marketing Training Courses or other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses please visit our Sales & Marketing Training Courses page on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Course in South Wales or the rest of Wales Prices:

All of our off the shelf Sales & Marketing Training Courses in South Wales or the rest of Wales are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Course in South Wales or the rest of Wales Styles:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses in South Wales or the rest of Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses in South Wales or the rest of Wales” page was written “By Mike Armstrong”

20141112-092524.jpg

Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK

Business Training including Sales & Marketing Training Courses in Cardiff, South Wales, Wales
Business Training

For Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK including;

  • Web Marketing Training Courses,
  • Social Media Training Courses,
  • SEO Training Courses,
  • Blogging Training Courses,
  • WordPress Training Courses,
  • Content Writing or Content Marketing Training Courses
  • Other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses

Please visit our online Sales & Marketing store, Social Media & Marketing Masterclass, Sales Training Wales or Sales Training Cardiff pages on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Courses Cardiff, South Wales & Wales Prices:

All of our off the shelf Sales & Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Courses Cardiff, South Wales & Wales formats:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses Cardiff, South Wales, Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

20141112-092524.jpg

Blogging Training in Wales

For Blogging / WordPress Training in Wales including Social Media Training in Wales to help generate traffic, please see all of the Half day or Full day Training Courses available on MA Consultancy’s Eventbrite page via the link.

You can book the WordPress training courses or other Marketing training courses online or you can book by phone or email where we can send an invoice for payment via bank transfer;

07517 024979 | maconsultancy1@gmail.com

As well as these off the shelf WordPress training courses we can also provide tailored Blogging, Content Marketing, Social Media & SEO Training Courses to your exact requirements and specifications should this be required.

The Blogging Training in Wales page was posted “By Mike Armstrong”

IMG_2503.JPG

WordPress Training Wales

wordpress-581849_960_720

For WordPress Training in Wales including Social Media Training in Wales to help generate traffic to your WordPress Blog or WordPress website, please see all of the Half day or Full day Training Courses available on MA Consultancy’s Eventbrite page via the link.

You can book the WordPress training courses or other Marketing training courses online or you can book by phone or email where we can send an invoice for payment via bank transfer:

07517 024979 | maconsultancy1@gmail.com

As well as the off the shelf WordPress training courses we can also provide tailored Blogging, Content Marketing, Social Media & SEO Training Courses to your exact requirements and specifications should this be required.

Buy WordPress Training Wales online now:

You can buy  a tailored WordPress Training Wales course online now via one of the following links:

  • Web Marketing Training Courses – Half day (3 hours) for £200 – Buy Now
  • Web Marketing Training Courses – Full day (8 hours) for £500 – Buy Now
  • Web Marketing Training Courses – 1 Week (5 days) for £2,000 – Buy Now

You can also see other courses available via the online shop.

Businesses & Organisations we have trained:

Please find a visual image of some of the WordPress Training and other marketing training clients we have worked with.

Web Marketing Training / Social Media Training Customers

Free WordPress Training Online Via our Free Website Builder Platform with built in WordPress Training Portal and WordPress Training Videos

333-web-builder-logo

For Access to Free WordPress Training Online please click the above image or this link.

The WordPress Training Wales page was posted “By Mike Armstrong”

IMG_2503.JPG

Social Media Training Swansea

For Social Media Training Swansea see all of the Half day or Full day Training Courses available on MA Consultancy’s Eventbrite page via the link.

You can book the training courses online or you can book by phone or email where we can send an invoice for payment via bank transfer;

07517 024979 | maconsultancy1@gmail.com

As well as these off the shelf Social Media training courses we can also provide tailored Social Media Training Courses to your exact requirements and specifications should this be required.

The Social Media Training Swansea page was posted “By Mike Armstrong”

IMG_2503.JPG

Special Offer – Web Marketing Training South Wales

About our Social Media Training & SEO Training in South Wales

We usually provide Social Media Training & SEO Training in Wales for £200 (3 hours) or £500 (full day) per business for as many Staff members as required.

Special Offer on Social Media Training & SEO Training for October, November & December!

We can still provide our Training for £200 (3hrs) and £500 (Full day) but rather than being a per Business charge, we will provide the Training for multiple businesses (up to 5 per each training session)!

Therefore if you are a business owner and you can get 3 or 4 other business owners together, the training can cost £40 to £50 per business for the 3hr Social Media or SEO Training course or £100 to £125 per business for the full day Social Media or SEO Training course.

The Social Media or SEO Training courses will be held in South Wales during the months of October, November or December!

The Web Marketing Training in South Wales – Special Offer page was posted “By Mike Armstrong”

Web Marketing Training – Special Offer

About our Social Media Training & SEO Training in South Wales

We usually provide Social Media Training & SEO Training in Wales for £200 (3 hours) or £500 (full day) per business for as many Staff members as required.

Special Offer on Social Media Training & SEO Training for October, November & December!

We can still provide our Training for £200 (3hrs) and £500 (Full day) but rather than being a per Business charge, we will provide the Training for multiple businesses (up to 5 per each training session)!

Therefore if you are a business owner and you can get 3 or 4 other business owners together, the training can cost £40 to £50 per business for the 3hr Social Media or SEO Training course or £100 to £125 per business for the full day Social Media or SEO Training course.

The Social Media or SEO Training courses will be held in South Wales during the months of October, November or December!

The Web Marketing Training in South Wales – Special Offer page was posted “By Mike Armstrong”

Want to hook your readers? 10 Principles of Content Writing!

New post on Online Marketing Hub

Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories
by christopherjanb

Writing well-structured articles that inform, educate, and entertain is not as easy as it looks.

There are billions of webpages out there that contain poorly written, unimaginative, boring content.

But those aren’t the descriptions you want associated with the media you produce, right?

As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers.

There is, of course, a definite knack to writing well, especially about a newsy topic. And the print industry is particularly adept at understanding how to tell this kind of story.

Journalists are trained to write content that will hook readers from the first sentence and make them want to read on.

These journalistic principles can be adopted by content marketers to help engage their audiences.

Below are ten rules for writing a captivating story on a hot topic, whether in print or online:

Begin with the most important facts first. The intro to every article needs to grab the reader’s attention instantly and summarize the story with around 25 to 30 words.
Make your text thorough but succinct. The first few sentences need to include “who, what, where, when, why, and how.” Remember most people will not read more than 250 words before they start to skim. You should try to give them all the information they need as quickly as possible.
Use the active tense. It is faster and uses fewer words. For example, “Argentina was beaten by Germany in last night’s World Cup final …” takes longer to read than “Germany beat Argentina …”
Communicate what’s new or different. Why would the reader care about what you have to say? Why is it relevant to them? Is there a trend happening in pop culture or the world that you can incorporate? What are people talking about right now, and how does this tie in with what you do?
Focus on human interest. While people may be interested in the latest political polls, a new cancer treatment, a food or product recall, or what the weather will be like tomorrow, if you can put a human face to the story, you will create an emotional connection that will draw readers in and keep them engaged.
Avoid jargon. Every industry has its own language, including journalism. For example, do you know what a byline is? (The name of the author included in a box at the beginning or end of a story.) How about a NIB? (News in brief: short snippets of news, which run down the outer edge of a newspaper page.) Or a splash? (The lead story.) Think about the language you use — keep it clear, concise, and to the point.
Write acronyms out in full in the first reference. Consider the following acronyms: ROI, ASBO, PCT, SATs, and FTSE. What do they stand for? Answers, respectively: Return on investment, Anti-social behavior order, Primary care trust, Standard Assessment Tests, and Financial Times Stock Exchange.
Use quotes. It’s powerful to convey important thoughts with someone else’s words. However, when you quote others, make sure to get it right. Double check the spelling of your interviewee’s name, and make sure you don’t take quotes out of context in a way that distorts the person’s intentions.
Keep it real. Although journalists often joke about never letting the truth get in the way of a good story, you should never, ever write something you know is untrue. We all make mistakes, but a mistake is very different from a lie.
Have someone else proofread your work. Very few people can spot their own mistakes, so it’s wise to have a colleague double-check your work before you publish. Remember that the human brain reads words rather than letters, so if the first and last letter of a word are correct, we will often read it correctly, even if the others are jumbled up.
So, how can digital marketers apply these rules when they write a piece of content or break an industry-related news story?

Let’s take the subject of self-publishing as an example.

Lead into the story with 25 intriguing words
Can you hear the death knell echo over the world of traditional publishing? It’s making way for a new dawn — the rise of self-publishing.

Answer pressing questions immediately
Online businesses, such as Amazon, Google, and Apple, have made a huge impact on the traditional publishing market by increasing competition among self-published authors.

These changes may have flung open the door of opportunity — allowing more writers to share their stories and giving readers access to more books than ever before — but they also signify that the traditional publishing industry is in turmoil.

The 2013 merger of two of the world’s largest publishing houses — Penguin and Random House — is additional proof.

In the past, the path to a book deal for an aspiring author entailed writing a book proposal and sample chapters. With or without the help of an agent, these materials would then be sent to a publisher.

If the publisher was not interested, the author would either get no response or, after a long wait, the transcript would be sent back unopened or accompanied by a letter of rejection.

Now, various tools for self-publishing have taken down these barriers for authors. Bestselling self-published authors have also helped remove the negative stigma associated with self-publishing.

Since writers have become millionaires by publishing their own ebooks, traditional publishers now fight for popular writers, instead of the other way around.

Quote a source to establish authority and support claims
One such author is Holly Ward, who publishes under the name H.M. Ward. She self-published her first book, Damaged, as an ebook on Amazon and became a number one bestseller in the new adult genre.

Speaking about her success and why she chose to go down the self-publishing route, Holly said:

“The literary market is in a state of flux, and [self-publishing] allows me to try new things that aren’t really conducive to publishing traditionally. It also gave me freedom from a system that’s in the ‘adapt or die’ phase of life. With ebooks on the rise and brick-and-mortar stores such as Borders closing, self-publishing is a good place for me to be.”

Add details
So what does the future hold for traditional publishing?

According to Nielsen BookScan, most publishers report an average of 2,100 submissions per year, totaling 132 million submissions, but they accept less than one percent of them for publication.

Out of the 1.2 million titles tracked by BookScan in 2006, almost 80 percent sold fewer than 100 copies, 16 percent sold fewer than 1,000 copies, and only two percent sold over 5,000 copies. Due to this trend, the mega-publishers now select fewer debut authors and less fiction.

Craft a satisfying conclusion
Substantial discounting by online stores and supermarket chains has had a significant affect on traditional publishing too, forcing many specialist book chains and independent booksellers to close up shop. Consequently, traditional publishers have less outlets to sell their wares.

It would, therefore, appear it won’t be long before the final nail will be firmly hammered into the traditional-publishing coffin — making self-publishing the future for aspiring writers.

Put on your press hat
The print industry may be dying, but journalism certainly is not.

Journalistic principles can be applied to digital marketing to help you stand out as an authority.

I truly believe the art of storytelling is as relevant today as it has ever been; the platforms may have changed, but the delivery is the same.

What tactics do you follow to create compelling stories with your content?

Let’s continue to sharpen our journalistic skills by discussing additional tips over on Google+ …

Editor’s note: To see additional examples of journalistic skills applied to content marketing, read Demian Farnworth’s series on native advertising, starting with this post: 5 Ways to Rankle an Old School Journalist.

Flickr Creative Commons Image via Philippe Moreau Chevrolet.

About the Author: Julia Ogden is Head of Content at Zazzle Media, a data-informed, content-led digital marketing agency, based in the UK. A former newspaper journalist, with more than 20 years experience in the regional press, Julia understands the value of creating quality content to help build a business’s online presence and ultimately increase revenue.

The post Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories appeared first on Copyblogger.

For more on this article or content marketing see:
http://omhub.wordpress.com/2014/10/15/want-to-hook-your-readers-apply-these-10-principles-to-create-captivating-news-stories/

Want to hook your readers? 10 Principles of Content Writing posted “By Mike Armstrong”

Social Media Training & SEO Training in South Wales – Special Offer

About our Social Media Training & SEO Training in South Wales

We usually provide Social Media Training & SEO Training in Wales for £200 (3 hours) or £500 (full day) per business for as many Staff members as required.

Special Offer on Social Media Training & SEO Training for October, November & December!

We can still provide our Training for £200 (3hrs) and £500 (Full day) but rather than being a per Business charge, we will provide the Training for multiple businesses (up to 5 per each training session)!

Therefore if you are a business owner and you can get 3 or 4 other business owners together, the training can cost £40 to £50 per business for the 3hr Social Media or SEO Training course or £100 to £125 per business for the full day Social Media or SEO Training course.

The Social Media or SEO Training courses will be held in South Wales during the months of October, November or December!

The Social Media Training & SEO Training in South Wales – Special Offer page was posted “By Mike Armstrong”

Web Marketing Training South Wales

We offer many Business Web Marketing Training South Wales Services to Welsh Businesses in Wales including all of the following Web Marketing Training South Wales Services

  • Search Engine Optimisation Training
  • Content Marketing Training
  • WordPress Training | Kentico Training
  • CMS Training
  • Website Marketing Training Services
  • Social Media Training Services
  • SEO Training Services
  • Business Blogging Training Services
  • E-commerce Training

The Social Media Training Services include: LinkedIn Training, Twitter Training, Facebook Training, Google+ Training, Pinterest Training, Video Marketing Training and Picture Marketing Training.

If you are a Welsh Business in Wales and you are looking for any of the above business training South Wales services please email: maconsultancy1@gmail.com or call: 07517 024979

The Web Marketing Training South Wales page was posted “By Mike Armstrong”