Category: WordPress

How to Choose the Best Blogging Platform in 2020 (Compared)

How to Choose the Best Blogging Platform in 2020 (Compared) – A useful WPBeginners Article…

Last updated on January 2nd, 2020 by Editorial Staff

Are you looking to start your own blog, but can’t figure out how to choose the best blogging platform?

It’s a tough choice since there are several different blogging platforms out there.

How do you find out which one is right for you?

In this article, we’ll help you choose the best blogging platform by going over the pros and cons of the most popular blogging sites.

Here are the popular blogging platforms we’ll be comparing in this article. If you’re interested in a particular platform, you can click the link to skip ahead in the article.

WordPress.org
Constant Contact Website Builder
Gator
WordPress.com
Blogger
Tumblr
Medium
Squarespace
Wix
Ghost
Choosing The Best Blogging Platform – What to Look for?

Before diving in the list, it is helpful to know what you’re looking for in a blogging platform.

As a beginner, you’ll want a blogging platform that’s easy to set up, has a low learning curve, and doesn’t require any coding skills.

You’ll also need to think about what kind of blog you want to create, now and in the future.

As your blog grows, you may want to change the look of your site and add more features for your growing audience.

That means it’s important to choose a blogging platform that’s flexible, with room to grow.

Starting off with the wrong platform can make it very difficult to switch later on.

Lastly, even if you don’t have plans to make money blogging right now, it’s smart to make sure you have the option to do so in the future.

With all that in mind, let’s compare the best blogging platforms for beginners.

1. WordPress.org

WordPress.org is the world’s most popular blogging software. Started in 2003, WordPress now powers more than 30% of all websites on the internet.
Note: It’s easy to confuse WordPress.org with WordPress.com, which is a blog hosting service mentioned later in this list. See our guide on the difference between WordPress.org and WordPress.com.
WordPress.org is an open source free blogging platform that allows you to build your website or blog within minutes.
It is a self-hosted solution which means that you will need to sign up with a WordPress hosting provider. WordPress is a great option if you want to have full control over your blog’s future.
Pros
WordPress.org gives you control over every aspect of your website.
You can grow your blog and add extra features like forums, online store, and paid membership. This makes WordPress the best blogging platform to make money.
There are thousands of free themes available for WordPress. This allows you to create a beautiful website that stands apart from the crowd.
You also get access to more than 54,000 free plugins. These plugins are like apps for your WordPress blog that allow you to add features like contact forms, galleries, etc.
WordPress is search engine friendly. You can easily create SEO friendly URLs, categories, and tags for your posts. Plus, there’re a good number of great SEO plugins for additional features.
Cons
Managing your own website comes with a bit of a learning curve.
You will have to manage your own backups and security.
Pricing
WordPress software is free, but you’ll need to have a domain name (about $14.99/year) and hosting (usually starting from $7.99/month).
You need a domain name and web hosting for starting any type of website.
WPBeginner users can get started for only $2.75 per month with Bluehost, an official WordPress recommended hosting provider. They are offering our users 60% off on web hosting and a FREE domain name.
See our guide on how to start a WordPress blog for complete step by step instructions.
2. Constant Contact Website Builder

Constant Contact Website Builder is an intelligent A.I. powered website builder that allows you to create a free blog, business website, and even an online store within minutes.
You can start with their large templates collection and customize your website design using an easy to use drag and drop interface. You also get access to other helpful tools such as a custom logo maker, professional stock photo library of over 550,000 images, and a whole lot more.
Pros
Easy-to-use drag and drop website builder with no technical skills required.
Quick and easy setup, since Constant Contact will host your website for you.
Very generous free plan that allows you to try out the service and even build an online store before buying.
Free domain and Free SSL certificate is included with all paid plans.
Cons
The developer ecosystem is small, so there aren’t as many third party plugins like WordPress.
Limited integration with third party platforms.
Exporting your site from Constant Contact website builder to another platform is difficult.
Pricing
Constant Contact website builder offers a very generous free plan that allows you to create a blog, business website, and even an online eCommerce store.
You can upgrade to the Starter plan for $10 per month which gives you access to a free custom domain name, free SSL certificate, and other powerful platform features along with phone based support which is a big plus considering most other website builders don’t offer phone support.
The business plan which costs $20 per month gives you access to advanced eCommerce related features.
If you’re a small business who don’t want to use WordPress, then Constant Contact is the next best choice considering everything you get for the price.
3. Gator by HostGator

Gator is a website builder and blogging platform created by HostGator, the popular web hosting company that we use to host the WPBeginner website. Gator offers a drag & drop tool that you can use to build any type of website including blogs, business sites, and even an online store.
It’s important that you don’t confuse the Gator builder with HostGator website hosting. You can use HostGator hosting service to start a WordPress blog like we have done.
However if you are looking for a non-WordPress all-in-one blog platform and hosting solution, then Gator is the perfect option.
Pros
Easy drag and drop builder to customize your blog & website design.
Quick setup – no technical hassle.
Backups, performance, and security is all handled by HostGator (no headaches).
Free Domain and SSL certificate is included in all plans.
Can easily add an online store to your blog with just a few clicks.
Cons
There is no free account, but they do have a 45-day money back guarantee.
Ecommerce features are restricted to higher plans only.
Limited number of apps and extensions.
Pricing
WPBeginner users get 55% off on all Gator builder plans. The Starter plan costs $3.46/month and it comes with all the features you need to start a successful blog including a free domain and SSL certificate.
You just need to make sure to use our Gator Website Builder coupon code: wpbeginner to get 55% off.
4. WordPress.com

WordPress.com is a blog hosting service offered by Automattic, a company created by WordPress.org co-founder Matt Mullenweg.
WordPress.com offers a basic blog hosting service for free. You can purchase additional options like a custom domain name, additional storage, and other premium services.
Started in 2005 with a goal to bring WordPress experience to a larger audience, WordPress.com is a good blogging site for users who don’t want the advanced features of self-hosted WordPress.
Pros
No setup required.
Easy to use and manage.
It’s completely free if you are happy with a WordPress.com subdomain. Your free website name looks like this: https://example.wordpress.com.
Cons
Limited options to extend your site. You cannot use custom themes and plugins for customizing your blog.
You cannot run advertisements on your blog. Instead, WordPress.com will show their ads on your free website.
You do not own your blog, and WordPress.com can suspend your account if they find you are violating their terms of service.
Pricing
The basic WordPress.com account is free, but it will have WordPress.com ads and branding.
You can upgrade to their Personal plan for $4/month (billed yearly) to remove WordPress.com logo and advertising from your website. You also get a custom domain (such as www.yoursite.com).
For $8/month (billed yearly) you can get additional design tools and extra storage.
Because of the similarity in names, beginners often start with WordPress.com thinking they are getting the powerful WordPress.org software. After seeing the limitations, users often end up switching from WordPress.com to WordPress.org to have more features and control over their website.
5. Blogger

Blogger is a free blogging service by Google. It offers a quick and easy way to create a blog for non-tech-savvy users.
Blogger is one of the earliest blogging platforms in existence. It was first launched in 1999 by Pyra Labs. Later in 2003, Google acquired Blogger and redesigned it as the product we know today.
All you need is a Google account to start a free blog on Blogger.
Pros
Blogger is free.
It’s easy to use and manage without any technical skills.
Has the added advantage of Google’s robust secure platform and reliability.
Cons
You’re limited to basic blogging tools, and can’t add new features as your blog grows in popularity.
Design options are limited, with fewer templates available. Third party templates for Blogger are often low quality.
Blogger does not receive frequent updates or new features.
Google can suspend your blog at any time, or even cancel the Blogger service altogether. (They have a history of abandoning projects without warning, such as Feedburner.)
For more pros and cons of Blogger, see our comparison of WordPress vs Blogger (Pros and cons).
Some users start out with Blogger because it’s free, but eventually as their blog grows, they end up switching from Blogger to WordPress to get more features and control over their website.
Pricing
Blogger is free with a Blogger subdomain like https://example.blogspot.com. If you want to use a custom domain, you need to buy from a third-party domain registrar.
6. Tumblr

Tumblr is a little different than other blogging platforms. It is a microblogging platform with social networking features including following other blogs, reblogging, built-in sharing tools, and more.
Pros
Tumblr is free with a Tumblr subdomain like https://example.tumblr.com. You can also connect a premium custom domain name.
It is very easy to set up and use.
It has an integrated social media component.
As a microblogging tool, Tumblr makes it easy to quickly blog videos, GIFs, images, and audio formats.
Cons
Tumblr comes with a limited set of features that you cannot extend as your blog grows.
There are many themes available for Tumblr, but they can’t offer additional features.
Backing up your Tumblr blog or importing it to other platforms is difficult (see our guide on how to move from Tumblr to WordPress).
Pricing
Tumblr is free to use. You can use a custom domain (purchased separately) for your Tumblr blog, and there are also third-party themes and apps available to purchase.
7. Medium

Launched in 2012, Medium has grown into a community of writers, bloggers, journalists, and experts. It is an easy-to-use blogging platform with limited social networking features.
Medium works much like a social networking site where you can create an account and start publishing your articles. After you sign up, you’ll have a profile address like this: https://medium.com/@yourname. But you cannot use your own domain.
Pros
Medium is easy to use, with no setup required and no coding skills needed.
It allows you to reach an existing online community of people of similar interests.
You can focus solely on writing, instead of designing a website.
Cons
Features are very limited in terms of design or building a brand.
Medium owns your audience, so losing your blog means losing all your followers.
You cannot use your own domain name. You’ll simply get a profile page like in Facebook, e.g. https://medium.com/@yourname.
You cannot run your own ads to make money.
For more detailed comparison, see our guide on WordPress vs Medium – which one is better?.
Pricing
Medium is free to use.
While the platform looks attractive at first, the lack of monetization and control leads to most people switching from Medium to WordPress.
8. Squarespace

Squarespace is a website building service that allows you to create beautiful websites using easy drag and drop tools. It focuses on small business owners who are looking for an easy way to create an online presence.
Started in 2003, Squarespace currently powers millions of websites online.
Pros
Squarespace is simple and easy to use for beginners who aren’t very tech-savvy.
It has beautiful professionally designed templates.
It separately offers domain name with SSL/HTTPs and eCommerce stores.
Cons
Squarespace is limited to the features built into their proprietary platform.
Integrations are limited to a select few services and tools.
See our guide on WordPress vs Squarespace for a more detailed comparison.
Pricing
Squarespace has different pricing plans for websites and online stores.
Pricing for their Personal website plan starts at $16/month, or $12/month if you pay for the year in advance. For the Business plan, pricing starts at $26/month, or $18/month billed annually.
Whereas pricing for online stores starts from $26/month and up to $40/month.
Often users end up switching from Squarespace to WordPress to minimize their expenses and add more features on their websites.
9. Wix

Wix is a hosted platform to build websites. It offers a solution for small businesses to build a website using drag and drop tools. You can also add a blog to your website by adding the Wix Blog app.
Wix.com was founded in 2006 as a platform where anyone could create their own stunning website with no coding skills required. It has currently over 110 million users across the globe.
Pros
You can customize your site using dozens of templates and third party apps.
Build your site with easy drag and drop tools; no coding skills required.
Setup is quick and easy.
Cons
The free account is limited and shows Wix branding and ads on your site.
Free third party apps are limited.
Once you choose a template you cannot change it.
Ecommerce features are limited to paid plans, and even those features are limited.
Blog features do not match up to the other platforms in the list.
See our article on Wix vs WordPress for a detailed comparison of the two platforms.
Pricing
The basic Wix website builder is free. With a free Wix account, you’ll get a Wix subdomain that looks like this: https://username.wixsite.com/example.
However, you can add a custom domain for $4.50/month. Their premium plans start from $8.50/month and go up to $24.50/month.
10. Ghost

Ghost is a minimalist blogging platform with features entirely focused on writing blog posts. Started in 2013, Ghost is available as a hosted platform and as a software that you can install / host yourself. We’ll take a look at both options.
Pros
Focused on blogging and writing.
Clean, clutter-free, and intuitive user interface.
Written in JavaScript, so it’s super fast.
No setup required for the hosted version.
Cons
Not easy to customize with apps.
The simplified user interface means options are very limited.
Not enough themes to change appearance of your site.
Complicated setup if you install it yourself.
Take a look at our comparison of WordPress vs Ghost for more details on the topic.
Pricing
The self-hosted version needs a custom domain (about $14.99/year) and web hosting (starting from about $7.99/month).
Pricing for the hosted version starts at $29/month for 2 staff users with a 100k page view limit. Unless you buy a custom domain from a third-party domain registrar, your blog will be a Ghost subdomain ending with ghost.io.
Our Pick for the Best Blogging Platform

We believe that WordPress.org outperforms all other blogging sites. It is powerful, easy to use, affordable, and the most flexible of all available blogging platforms. Here are all the reasons why you should use WordPress.
To help you start your own WordPress site, we have created a complete guide on how to start a blog in 7 Easy Steps.
If you need help, then WPBeginner’s team of experts can even help setup your blog for free. Learn more about our free WordPress blog setup service.
If you’re looking for a WordPress alternative, then our second choice for the best blogging platform would be Constant Contact website builder.
Their free A.I powered drag & drop website builder makes it easy to build any type of website from blog to business website to an online store.
We hope this article helped you choose the best blogging platform for your next blog. You may also want to see our guide on 27 proven tips to increase your blog traffic.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
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About the Editorial Staff
Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi. Trusted by over 1.3 million readers worldwide.

— Read on www.wpbeginner.com/beginners-guide/how-to-choose-the-best-blogging-platform/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Blogging Giant WordPress Adds Tumblr to Its Portfolio

Artsy microblogging platform Tumblr is changing hands once again, this time to a seemingly natural partner: WordPress parent company Automattic.

Verizon announced this week that it had sold the blogging property to Automattic for “a nominal amount,” which is now being reported as less than 3 million dollars. This is a drastic drop in valuation from an all-time high of $1.1 billion, achieved when Yahoo! originally acquired the platform in 2013. Since then, the company was included in the sale to Verizon, and then part of the transformation of the brand into Oath. Now, seeking to streamline its struggling media arm, Verizon seems okay jettisoning the property to its new owner.

Tumblr has faced its own challenges independent of its parent company in the past year. In December 2018, responding to a ban from Apple’s App Store, it announced a ban on adult content across the platform—a ban that Automattic reportedly plans to uphold. While challenges from platforms like Facebook and Reddit were already challenging the company, this ban seems to have further harmed its prospects. Combined circumstances have resulted in a 33% drop in first-time mobile users. Nevertheless, the move to Automattic seems like a mutually beneficial one; Verizon has one fewer property in its soon-to-be revamped media arm (which also includes TechCrunch, Engadget and Huffington Post, among others).

In exchange, Automattic gets 200 employees from Tumblr, and a new addition to a dominant portfolio including WooCommerce, Jetpack, and Longreads. Says Verizon Media CEO Guru Gowrappan in a statement,

Tumblr is a marquee brand that has started movements, allowed for true identities to blossom and become home to many creative communities and fandoms. We are proud of what the team has accomplished and are happy to have found the perfect partner in Automattic, whose expertise and track record will unlock new and exciting possibilities for Tumblr and its users.

The new and exciting possibilities are thus far undefined, but The Verge reports that no major changes in functionality or operations are anticipated.

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The post Blogging Giant WordPress Adds Tumblr to Its Portfolio appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/08/blogging-giant-wordpress-adds-tumblr-to-its-portfolio/

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

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The website reseller opportunity in Cardiff & South Wales page is written “By Mike Armstrong”

Business Services from trusted & reliable providers offering great value for money…

   

 As well as providing many business Services Online and Offline themselves, MA Consultancy also works with many trusted & reliable business service providers, who offer a wide range of business to business products or services.

If you would like to have a meeting with a professional to request a quote or for a free consultation, with some advice and knowledge about the business products or services that you require, please complete the contact form on the relevant business services page you are interested in, by clicking the link and seeing what service providers we work with.

Business Services included are:

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Want your Business Service added to our offering?

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Web Designers in Cardiff

  

 If you are looking for Web Designers in Cardiff, then look no further than 333 Websites.

333 Websites are Web Designers in Cardiff offering web design services to all businesses in Cardiff.

About our Web Designers in Cardiff

Our Web Designers in Cardiff offers a number of services which include;

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How much do our Web Designers in Cardiff charge for our Web Design service?

Web Designers in Cardiff, 333 Websites charge just £333 for a new mobile friendly website and then £33 a month for hosting, security, unlimited support, unlimited emails and pages and full access to our WordPress website’s training videos.

How do I purchase some Web Design Services from the Web Designers in Cardiff?

You can purchase some web design services from our Web Designers in Cardiff, by making a one off payment of £333 and then setting up a monthly Direct Debit for the £33 a month.

  
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The Web Designers in Cardiff page was written “By Mike Armstrong” MD of 333 Websites & Web Marketing Agency MA Consultancy.

Mobile Friendly Websites Cardiff

Mobile Friendly Websites Cardiff? 

Are you looking for a Mobile Friendly Website in Cardiff? 

 

Why do you need a mobile friendly website?

With mobile phone usage now outstripping desk top / PC usage, if your website is not a mobile friendly website it will get penalised in the Google Search Engine Page rankings.

This means that your web traffic, thus customer acquisition numbers will probably drop.

One way you can avoid this website drop or loss of new customer acquisition is to create a new mobile friendly website or have your old website converted in to a mobile friendly website.

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At 333 Websites we offer new mobile friendly websites Cardiff built on the WordPress website building platform.

These mobile friendly websites Cardiff are designed to look good and work well on mobile and tablet devices, as well as on Laptops & PC’s.

Convert old Websites in to Mobile Friendly Websites

At 333 Websites we can also convert older HTML Websites and other non mobile friendly websites in to new mobile friendly versions and give you the added bonus of access to a CMS / Content Management System with free instructional training videos to help you be more in control of your own website.
For more about our mobile friendly websites Cardiff, please get in touch or you can visit our online registration form should you wish to secure a new or converted mobile friendly website from 333 Websites for just £333 and £33 per month.

The mobile friendly websites Cardiff page was written “By Mike Armstrong”, MD of 333 Websites and Web Marketing Agency MA Consultancy.

Mobile Friendly Websites Cardiff

Mobile Friendly Websites Cardiff? 

Are you looking for a Mobile Friendly Website in Cardiff? 

 

Why do you need a mobile friendly website?

With mobile phone usage now outstripping desk top / PC usage, if your website is not a mobile friendly website it will get penalised in the Google Search Engine Page rankings.

This means that your web traffic, thus customer acquisition numbers will probably drop.

One way you can avoid this website drop or loss of new customer acquisition is to create a new mobile friendly website or have your old website converted in to a mobile friendly website.

New Mobile Friendly Websites Cardiff from 333 Websites

  

At 333 Websites they offer new mobile friendly websites Cardiff built on the WordPress website building platform.

These mobile friendly websites Cardiff are designed to look good and work well on mobile and tablet devices, as well as on Laptops & PC’s.

Convert old Websites in to Mobile Friendly Websites

At 333 Websites they can also convert older HTML Websites and other non mobile friendly websites in to new mobile friendly versions and give you the added bonus of access to a CMS / Content Management System with free instructional training videos to help you be more in control of your own website.

For more about the mobile friendly websites Cardiff, please get in touch on 07517 024979 or you can visit their online registration form via the 333websites website should you wish to secure a new or converted mobile friendly website from 333 Websites for just £333 and £33 per month.

The mobile friendly websites Cardiff page was written “By Mike Armstrong”, MD of 333 Websites and Web Marketing Agency MA Consultancy.

Web Designers in Wales

  
If you are looking for a Web Designers in Wales, then look no further than 333 Websites.

333 Websites are Web Designers in Wales offering web design services to all businesses in Wales.

About our Web Designers in Wales
Our Web Designers in Wales offers a number of services which include;

  • Free .co.uk domain name
  • Mobile friendly Website
  • CMS
  • Unlimited Support
  • UK Based Support Staff
  • Unlimited email addresses
  • UK based project manage
  • Website Backups
  • Integrated Blog with link to sharing posts via social media.
  • Website user Training Videos.
  • SEO Services

Our web designers in Wales service also includes branding and logo design, if required?

How much do our Web Designers in Wales charge for our Web Design service?

Web Designers in Wales, 333 Websites charge just £333 for a new mobile friendly website and then £33 a month for hosting, security, unlimited support, unlimited emails and pages and full access to our website training videos.


How do I purchase some Web Design Services from the Web Designers in Wales?

You can purchase some web design services from our Web Designers in Wales, by making a one off payment of £333 and then setting up a monthly Direct Debit for the £33 a month.

  

What areas of Wales do Web Designers in Wales, 333 Websites cover?

333 Websites are Web Designers in Wales covering all of the following areas;

  • Web Designers in Cardiff
  • Web Designers in Newport
  • Web Designers in Chepstow
  • Web Designers in Bridgend
  • Web Designers in Swansea
  • Web Designers in Neath
  • Web Designers in Llanelli
  • Web Designers in Merthyr
  • Web Designers in RCT
  • Web Designers in Pontypridd
  • Web Designers in Caerphilly
  • Web Designers in Vale of Glamorgan
  • Web Designers in Risca
  • Web Designers in Caldicot
  • Web Designers in Caerleon
  • Web Designers in Blackwood
  • Web Designers in Cwmbran
  • Web Designers in Pontypool
  • Web Designers in Abergavenny
  • Web Designers in Monmouth
  • Web Designers in Magor etc.

The Web Designers in Wales page was written “By Mike Armstrong” MD of 333 Websites & Web Marketing Agency MA Consultancy.

333 Websites

Ten Top Website Tips from www.333websites.co.uk / @333websites

Website Tips – 1. Have a strong Brand Message on your Website!

Your website should project an image of your business that you want the world to see. The great news is that through good web design you can control that image.

In terms of physical design this means positioning your logo or key message in the top left hand corner – the part of the screen where the eyes of the website visitors are most naturally drawn to.

Website Tips – 2. Provide a clear navigation system for your website.

A good web designer will ensure that they use design techniques to lead the user around the screen and site. Clearly differentiated sub-sections and even a site map can ensure a concise, easy to follow navigation route, while good use of position, colour, contrast and size can all help focus the eye. Stick to one main navigation menu, remain consistent throughout the site, use sub-navigation and keep it uncluttered by avoiding drop down menus.

Website Tips – 3. Make your web intuitive and extremely easy to use!

Website visitors can be fickle and if a website is hard to navigate (or slow to get around) they’ll be off.

Ensure your website navigation buttons are obvious and easy to identify.

Towards the top of the page is a good place to put your navigation buttons and they should have appropriate links directly linking from page to page so the user can quickly and easily switch pages when something catches their interest.

Finally, ensure your website adheres to the functionalities that people have come to expect from modern websites.

For example, if text is underlined your user will naturally expect it to be a link so don’t user underlining unless it is a link.

Website Tips – 4. Keep your website design consistent throughout your website.

Website users like to know where they are within a website and if the style of your website pages change dramatically or somehow feels different, your website visitors will become disengaged and could start to feel lost.

Maintaining consistency will prevent this and will give your website a professional image.

Ensuring that everything matches, from heading sizes and typefaces to design, colour and style of image.

Website Tips – 5. Keep your website design simple!

The whole draw of using a website is that it should be quick and easy to use.

To this end simplicity is key.

At the touch of a button, succinct and useful information should be available to your users.

Today’s Internet surfers won’t hang around, so you need to make sure that the page is scannable.

This means not being afraid to use or leave in plenty of white space.

There is a theory that our eyes do not naturally work in a linear fashion. Given the chance they will take in more and then zoom in to an area of interest from the bigger picture.

Website Tips – 6. Ensure your website and content is easy to understand.

Visitors coming to your website typically won’t want to spend much time so ensure that every aspect is easy to understand; from the navigation to the copy. There are design techniques that can help make the information on a page easier to understand – think shorter sentences, larger font, sections differentiated by contrast and colour and, as previously mentioned, good use of white space. To this end, there are some common rules of thumb: never use more than three typefaces, or more than three different point sizes for a font and keep lines of text to 18 words – 50-80 characters – max!

Website Tips – 7. Ensure that your website degrades gracefully!

Not everyone has the latest pc and the fastest broadband so you should make sure that your website and the code used, is as simple as it can be without compromising on the elements that you require.

HTML code needs to degrade gracefully and not slow down or cause problems to lower spec computers.

If you cause an IT issue on your visitors pc, you can be sure that the customer won’t be back again and would also not be recommending your business or website to anyone else!

Website Tips – 8. Write your content with your target audience in mind and keep it jargon free.

When writing or commissioning the copy for your website, you should bear in mind your target audience.

Tempting as it is to use the medium to bombard the user with all the information you can, so need to keep it succinct in style and use laymen’s terms if appropriate.

If you have to use technical terms include a glossary.

If you are hoping to attract visitors through search engine optimisation (SEO) you will need to consider the “key words” people will be using in their searches.

These “key words” should be weaved into the copy as often as is appropriate to help propel your website up the search engines page rankings.

Website Tips – 9. Consider the usability of your Website!

At the end of the day if your website isn’t usable visitors will be off – as quick as a mouse. So, when working on the web design, consider the end user’s experience of the site.
It can be a good idea to make a list of the things a user will want to use your site for and then checking that these are easy to achieve and if necessary are readily available from the homepage – e.g. Start shopping, Current offers, Book an appointment etc. Then test early and throughout the process test and test again. The only way to really check that your site is as user friendly as it can be is to test it out on people who know nothing about your business.

Website Tips – 10. Make sure that your new website is compliant.

A good website should adhere to certain guidelines. For example, all websites could comply with the Web Accessibility Initiative (WAI). This ensures that websites are suitable and accessible for people with disabilities and cover aspects of web design such as screen flickering – line with the Disability Discrimination Act (DDA).

There are many other guideline that should be looking in to.

The Website Tips page was written “By Mike Armstrong” MD of UK Web Design Company 333 Websites and UK Web Marketing Agency MA Consultancy.

Social Media Training Cardiff for Businesses!

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Social Media Training Cardiff: Are you struggling to set up Social Media accounts to help you with your business marketing?

Social Media Training Cardiff: Are you struggling to get up to speed with using Social Media for business marketing?

Social Media Training Cardiff: Do you need help using using Social Media more time efficiently?

Social Media Training Cardiff: Are you running out of content ideas for your Social Media?

Social Media Training Cardiff: Are you looking for Twitter Training Cardiff?

Social Media Training Cardiff: Are you looking for LinkedIn Training Cardiff?

Social Media Training Cardiff: Are you looking for Facebook Training Cardiff?

Social Media Training Cardiff: Are you looking for Google+ Training Cardiff?

Social Media Training Cardiff: Are you looking for Pinterest Training Cardiff?

Social Media Training Cardiff: Are you looking for YouTube Training Cardiff?

Social Media Training Cardiff: Are you looking for Blogging Training Cardiff?

Social Media Training Cardiff: Are you looking for WordPress Training Cardiff?

If you answered yes to any of the above questions then you should consider Social Media Training or Social Media Training Cardiff (for businesses in Cardiff).

About our Social Media Training Cardiff

Social Media Set-Up Training Cardiff

1. We can provide Social Media Training Cardiff to Businesses in Cardiff who are looking to get set up on Social Media accounts they are not already currently set up on!

Social Media User Improvement Training Cardiff

2. We can provide Social Media Training Cardiff to Businesses in Cardiff who are looking to improve their Business Marketing.

Social Media Strategy Training Cardiff

3. We can provide Social Media Training Cardiff to Businesses in Cardiff who are looking to plan a social media marketing strategy!

Advanced Social Media Training Cardiff

4. We can provide Social Media Training Cardiff to Businesses in Cardiff who are looking to get up to speed with Social Media marketing including learning their terminology and language as well as clever tricks to get more out of the work that they are doing!

Social Media Efficiency Training Cardiff

5. We can provide Social Media Training Cardiff to Businesses in Cardiff who are looking to use their Social Media more efficiently or to improve their return on time invested (ROTI)!

Social Media Content Marketing Training Cardiff

6. We can provide Social Media Training Cardiff to Businesses in Cardiff who are running out of ideas for content on their Social Media!

Twitter Training Cardiff

7. We can provide Set-Up, Standard & Advanced Twitter Training Cardiff?

LinkedIn Training Cardiff

8. We can provide Set-Up, Standard & Advanced LinkedIn Training Cardiff?

Facebook Training Cardiff

9. We can provide Set-Up, Standard & Advanced Facebook Training Cardiff?

Google+ Training Cardiff

10. We can provide Set-Up & Standard Google+ Training Cardiff?

Pinterest Training Cardiff

11. We can provide Set-Up, Standard & Advanced Pinterest Training Cardiff?

YouTube Training Cardiff

12. We can provide Set-Up & Standard YouTube Training Cardiff?

Blogging Training Cardiff

13. We can provide Set-Up, Standard & Advanced Blogging Training Cardiff?

WordPress Training Cardiff

14. We can provide Set-Up, Standard & Advanced WordPress Training Cardiff?

Where do we provide our Social Media Training Cardiff?

We can provide our Social Media Training Cardiff on a number of Hotels, in the City Centre, Cardiff Bay or on the Outskirts of Cardiff, at any of the three Regus offices in Cardiff (Town, Cardiff Bay or Cardiff Gate), or at your offices anywhere in Cardiff or the surrounding areas.

What are the costs for Social Media Training Cardiff?

Our Social Media Training Cardiff is available for 3 hours, a full day, a number of days, or a full week!

1. Our 3 hour social media training course Cardiff costs £200!

2. Our full day social media training course Cardiff costs £500!

3. Our multi day social media training course Cardiff costs £500 x number of days (up to 4)!

4. Our full week social media training course Cardiff costs £2,000
(Buy 4 days and get the 5th Free)!

5. We can tailor our social media training Cardiff to suit your requirements. Please get in touch for more information?

How to book your Social Media Training Cardiff?

You can book Social Media Training Cardiff by using our online Eventbrite page (by clicking the link), or you can get in touch on:

Tel: 07517 024979
Email: maconsultancy1@gmail.com

The Social Media Training Cardiff page was written & posted “By Mike Armstrong”

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The A to Z of Landing pages that work…

New post on Online Marketing Hub

The ABCs of Landing Pages That Work [Infographic] by christopherjanb

Landing pages are bread and butter. Landing pages never stutter.

Landing pages are rhyme and reason. Landing pages stay in season.

See what I did there? Rhymes help make learning fun and easy.

And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online.

So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages?

An infographic that visually depicts each rhyme!

Landing page rhyme time
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales.

Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track.

Let’s jump right in to the ABCs of landing pages that work!

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Want to publish this infographic on your own site?

Copy and paste the following code into your blog post or web page:

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Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

You can also click here to download a PDF of the infographic (133.6 MB), which is suitable for printing and hanging near your workspace when you need to see it most.

Over to you …
Can you think of a rhyme to help you remember your favorite landing page tip?

Which rhyme in the infographic will be your first priority the next time you create a landing page?

Head over to Google+ and let us know!

About the Author: Steven A. Lowe is a consultant, software developer, inventor, entrepreneur, author, musician, and lover of puns. He ran an innovative custom software development company for nearly a decade before joining ThoughtWorks as a Principal Consultant in 2014. Check out Steven’s ebook series on landing pages, and follow him on Twitter.

The post The ABCs of Landing Pages That Work [Infographic] appeared first on Copyblogger.

For more on content marketing see:
http://omhub.wordpress.com/2014/11/24/the-abcs-of-landing-pages-that-work-infographic/fr

The A to Z of Landing pages that work page was posted “By Mike Armstrong”

Sales & Marketing Training Courses in South Wales or the rest of Wales

For Sales & Marketing Training Courses in South Wales or the rest of Wales including Web Marketing Training Courses, Social Media Training Courses, SEO Training Courses, Blogging Training Courses, WordPress Training Courses, Content Writing or Content Marketing Training Courses or other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses please visit our Sales & Marketing Training Courses page on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Course in South Wales or the rest of Wales Prices:

All of our off the shelf Sales & Marketing Training Courses in South Wales or the rest of Wales are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Course in South Wales or the rest of Wales Styles:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses in South Wales or the rest of Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses in South Wales or the rest of Wales” page was written “By Mike Armstrong”

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Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK

Business Training including Sales & Marketing Training Courses in Cardiff, South Wales, Wales
Business Training

For Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK including;

  • Web Marketing Training Courses,
  • Social Media Training Courses,
  • SEO Training Courses,
  • Blogging Training Courses,
  • WordPress Training Courses,
  • Content Writing or Content Marketing Training Courses
  • Other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses

Please visit our online Sales & Marketing store, Social Media & Marketing Masterclass, Sales Training Wales or Sales Training Cardiff pages on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Courses Cardiff, South Wales & Wales Prices:

All of our off the shelf Sales & Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Courses Cardiff, South Wales & Wales formats:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses Cardiff, South Wales, Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

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Blogging Training in Wales

For Blogging / WordPress Training in Wales including Social Media Training in Wales to help generate traffic, please see all of the Half day or Full day Training Courses available on MA Consultancy’s Eventbrite page via the link.

You can book the WordPress training courses or other Marketing training courses online or you can book by phone or email where we can send an invoice for payment via bank transfer;

07517 024979 | maconsultancy1@gmail.com

As well as these off the shelf WordPress training courses we can also provide tailored Blogging, Content Marketing, Social Media & SEO Training Courses to your exact requirements and specifications should this be required.

The Blogging Training in Wales page was posted “By Mike Armstrong”

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WordPress Training Wales

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For WordPress Training in Wales including Social Media Training in Wales to help generate traffic to your WordPress Blog or WordPress website, please see all of the Half day or Full day Training Courses available on MA Consultancy’s Eventbrite page via the link.

You can book the WordPress training courses or other Marketing training courses online or you can book by phone or email where we can send an invoice for payment via bank transfer:

07517 024979 | maconsultancy1@gmail.com

As well as the off the shelf WordPress training courses we can also provide tailored Blogging, Content Marketing, Social Media & SEO Training Courses to your exact requirements and specifications should this be required.

Buy WordPress Training Wales online now:

You can buy  a tailored WordPress Training Wales course online now via one of the following links:

  • Web Marketing Training Courses – Half day (3 hours) for £200 – Buy Now
  • Web Marketing Training Courses – Full day (8 hours) for £500 – Buy Now
  • Web Marketing Training Courses – 1 Week (5 days) for £2,000 – Buy Now

You can also see other courses available via the online shop.

Businesses & Organisations we have trained:

Please find a visual image of some of the WordPress Training and other marketing training clients we have worked with.

Web Marketing Training / Social Media Training Customers

Free WordPress Training Online Via our Free Website Builder Platform with built in WordPress Training Portal and WordPress Training Videos

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For Access to Free WordPress Training Online please click the above image or this link.

The WordPress Training Wales page was posted “By Mike Armstrong”

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SEO Tip / Search Engine Optimisation

If you want your Website to improve its ranking in the Internet search engines, and have it associated with more keywords in order to get more traffic integrate a blog to your website and start a content marketing strategy!

Write about your products, services, staff, events, case studies and offers and share you marketing material.

If you need help use the advice of a content marketing specialist or outsource some of the content marketing services to an outsourced service provider like MA Consultancy:

07517 024979 | maconsultancy1@gmail.com

*If you liked this SEO Tip – You might like our Social Media & SEO Training:

http://maconsultancycardiff.com/social-media-training-cardiff/social-media-training-cardiff/

The SEO Tip / Search Engine Optimisation page was written “By Mike Armstrong”

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Some popular posts from the week!

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

http://maconsultancycardiff.com/business-news/does-your-website-work-for-you-if-not-engage-with-a-website-consultant/

Christmas Party Venue in Cardiff, South Wales

http://maconsultancycardiff.com/cardiff-business-news/christmas-party-venue-in-cardiff-south-wales/

Website Marketing Tip

http://maconsultancycardiff.com/business-marketing/website-marketing-tip/

Twitter Marketing Tip

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip/

Networking Event in Cardiff:

http://maconsultancycardiff.com/business-event-in-cardiff/networking-event-in-cardiff/

8 things you might not know about UK SME’s – An Infographic

http://maconsultancycardiff.com/business-news/8-things-you-might-not-know-about-uk-smes-an-infographic/

Rugby World Cup 2015 Fixture Schedule:

http://maconsultancycardiff.com/welsh-sport/rugby-world-cup-2015-fixture-schedule/

Beaujolais Day:

http://maconsultancycardiff.com/business-networking-events/beaujolais-day-in-south-wales-2/

Networking Event in Cardiff:

http://maconsultancycardiff.com/cardiff-business-event/business-networking-event-in-the-heart-of-the-city-of-cardiff-for-thursday/

30 Actionable Content Marketing Tips:

http://maconsultancycardiff.com/business-advice/30-actionable-content-marketing-tips-you-can-use-right-now/

5 Expert Tips regarding the Hashtag #

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Some popular Welsh Business Hashtags

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

The some popular posts from the week page was posted “By Mike Armstrong”

Want to hook your readers? 10 Principles of Content Writing!

New post on Online Marketing Hub

Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories
by christopherjanb

Writing well-structured articles that inform, educate, and entertain is not as easy as it looks.

There are billions of webpages out there that contain poorly written, unimaginative, boring content.

But those aren’t the descriptions you want associated with the media you produce, right?

As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers.

There is, of course, a definite knack to writing well, especially about a newsy topic. And the print industry is particularly adept at understanding how to tell this kind of story.

Journalists are trained to write content that will hook readers from the first sentence and make them want to read on.

These journalistic principles can be adopted by content marketers to help engage their audiences.

Below are ten rules for writing a captivating story on a hot topic, whether in print or online:

Begin with the most important facts first. The intro to every article needs to grab the reader’s attention instantly and summarize the story with around 25 to 30 words.
Make your text thorough but succinct. The first few sentences need to include “who, what, where, when, why, and how.” Remember most people will not read more than 250 words before they start to skim. You should try to give them all the information they need as quickly as possible.
Use the active tense. It is faster and uses fewer words. For example, “Argentina was beaten by Germany in last night’s World Cup final …” takes longer to read than “Germany beat Argentina …”
Communicate what’s new or different. Why would the reader care about what you have to say? Why is it relevant to them? Is there a trend happening in pop culture or the world that you can incorporate? What are people talking about right now, and how does this tie in with what you do?
Focus on human interest. While people may be interested in the latest political polls, a new cancer treatment, a food or product recall, or what the weather will be like tomorrow, if you can put a human face to the story, you will create an emotional connection that will draw readers in and keep them engaged.
Avoid jargon. Every industry has its own language, including journalism. For example, do you know what a byline is? (The name of the author included in a box at the beginning or end of a story.) How about a NIB? (News in brief: short snippets of news, which run down the outer edge of a newspaper page.) Or a splash? (The lead story.) Think about the language you use — keep it clear, concise, and to the point.
Write acronyms out in full in the first reference. Consider the following acronyms: ROI, ASBO, PCT, SATs, and FTSE. What do they stand for? Answers, respectively: Return on investment, Anti-social behavior order, Primary care trust, Standard Assessment Tests, and Financial Times Stock Exchange.
Use quotes. It’s powerful to convey important thoughts with someone else’s words. However, when you quote others, make sure to get it right. Double check the spelling of your interviewee’s name, and make sure you don’t take quotes out of context in a way that distorts the person’s intentions.
Keep it real. Although journalists often joke about never letting the truth get in the way of a good story, you should never, ever write something you know is untrue. We all make mistakes, but a mistake is very different from a lie.
Have someone else proofread your work. Very few people can spot their own mistakes, so it’s wise to have a colleague double-check your work before you publish. Remember that the human brain reads words rather than letters, so if the first and last letter of a word are correct, we will often read it correctly, even if the others are jumbled up.
So, how can digital marketers apply these rules when they write a piece of content or break an industry-related news story?

Let’s take the subject of self-publishing as an example.

Lead into the story with 25 intriguing words
Can you hear the death knell echo over the world of traditional publishing? It’s making way for a new dawn — the rise of self-publishing.

Answer pressing questions immediately
Online businesses, such as Amazon, Google, and Apple, have made a huge impact on the traditional publishing market by increasing competition among self-published authors.

These changes may have flung open the door of opportunity — allowing more writers to share their stories and giving readers access to more books than ever before — but they also signify that the traditional publishing industry is in turmoil.

The 2013 merger of two of the world’s largest publishing houses — Penguin and Random House — is additional proof.

In the past, the path to a book deal for an aspiring author entailed writing a book proposal and sample chapters. With or without the help of an agent, these materials would then be sent to a publisher.

If the publisher was not interested, the author would either get no response or, after a long wait, the transcript would be sent back unopened or accompanied by a letter of rejection.

Now, various tools for self-publishing have taken down these barriers for authors. Bestselling self-published authors have also helped remove the negative stigma associated with self-publishing.

Since writers have become millionaires by publishing their own ebooks, traditional publishers now fight for popular writers, instead of the other way around.

Quote a source to establish authority and support claims
One such author is Holly Ward, who publishes under the name H.M. Ward. She self-published her first book, Damaged, as an ebook on Amazon and became a number one bestseller in the new adult genre.

Speaking about her success and why she chose to go down the self-publishing route, Holly said:

“The literary market is in a state of flux, and [self-publishing] allows me to try new things that aren’t really conducive to publishing traditionally. It also gave me freedom from a system that’s in the ‘adapt or die’ phase of life. With ebooks on the rise and brick-and-mortar stores such as Borders closing, self-publishing is a good place for me to be.”

Add details
So what does the future hold for traditional publishing?

According to Nielsen BookScan, most publishers report an average of 2,100 submissions per year, totaling 132 million submissions, but they accept less than one percent of them for publication.

Out of the 1.2 million titles tracked by BookScan in 2006, almost 80 percent sold fewer than 100 copies, 16 percent sold fewer than 1,000 copies, and only two percent sold over 5,000 copies. Due to this trend, the mega-publishers now select fewer debut authors and less fiction.

Craft a satisfying conclusion
Substantial discounting by online stores and supermarket chains has had a significant affect on traditional publishing too, forcing many specialist book chains and independent booksellers to close up shop. Consequently, traditional publishers have less outlets to sell their wares.

It would, therefore, appear it won’t be long before the final nail will be firmly hammered into the traditional-publishing coffin — making self-publishing the future for aspiring writers.

Put on your press hat
The print industry may be dying, but journalism certainly is not.

Journalistic principles can be applied to digital marketing to help you stand out as an authority.

I truly believe the art of storytelling is as relevant today as it has ever been; the platforms may have changed, but the delivery is the same.

What tactics do you follow to create compelling stories with your content?

Let’s continue to sharpen our journalistic skills by discussing additional tips over on Google+ …

Editor’s note: To see additional examples of journalistic skills applied to content marketing, read Demian Farnworth’s series on native advertising, starting with this post: 5 Ways to Rankle an Old School Journalist.

Flickr Creative Commons Image via Philippe Moreau Chevrolet.

About the Author: Julia Ogden is Head of Content at Zazzle Media, a data-informed, content-led digital marketing agency, based in the UK. A former newspaper journalist, with more than 20 years experience in the regional press, Julia understands the value of creating quality content to help build a business’s online presence and ultimately increase revenue.

The post Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories appeared first on Copyblogger.

For more on this article or content marketing see:
http://omhub.wordpress.com/2014/10/15/want-to-hook-your-readers-apply-these-10-principles-to-create-captivating-news-stories/

Want to hook your readers? 10 Principles of Content Writing posted “By Mike Armstrong”