Category: Website News

#BlackFriday #Website #Sale

For today, this weekend & Cyber Monday only, you can purchase a website from 333 Websites for just £250 (saving £83) and £33 per month for hosting, security, email addresses, training videos and unlimited support. You need to select the “special affiliate Website only” option on the payment page to accept the Black Friday – Cyber Monday […]

https://welshbizuk.wordpress.com/2016/11/26/blackfriday-website-sale-5/

U.K. website affiliate programme!

Who is the UK Website Affiliate Programme for? U.K. Web Design Company 333 Websites offer a Website Affiliate Programme and Partnership Scheme suitable to Membership Organisations, Buying Groups, Associations, Startup Organisations and other groups of businesses. How does the Website Affiliate Programme work? The Website Affiliate Programme or Partnership Scheme allows the members of a membership […]

https://ukbusinessandsportsnews.wordpress.com/2016/05/16/u-k-website-affiliate-programme/

Google Chrome plans to start blocking Flash on all but a handful of top sites

via Mashable http://ift.tt/254I8bh

https://killerconettv.wordpress.com/2016/05/16/google-chrome-plans-to-start-blocking-flash-on-all-but-a-handful-of-top-sites/

Affordable Web Design Wales

Affordable Web Design Wales The affordable web design service from 333 Websites will produce a professional WordPress business website for your business for just £333 and £33 per month. Their affordable web design Wales service is extremely cost effective so can also be referred to as a cheap web design services (and they offer affordable […]

https://welshbizuk.wordpress.com/2016/04/22/affordable-web-design-wales/

Web Design South Wales…

Are you looking for Web Design in South Wales….

New Websites UK from 333 Websites - Problem & Solution

What do you get with your New Website from Web Design South Wales Company 333 Websites! New Websites UK - What you get with 333 Websites websiteBuy a new website in Wales online now for just £333 Startup Fee + £33 Per Month

A New Website in Wales from 333 Websites for just £333 and £33 per month covers all of Wales including South Wales, South West Wales, South East Wales, Mid Wales, East Wales, West Wales & North Wales.

Please buy your new website in Wales online now or feel free to get in touch if you have any further queries.

SEO Services Wales

Website Resellers required in Cardiff!

Website Resellers required in Cardiff…

We are looking to rapidly expand and are seeking partners, affiliates or website resellers in Cardiff to sell our WordPress Websites or to become their own website resellers.

Additional Business Opportunity for those Self Employed…

This website reseller opportunity is suitable for people with an existing business who are looking to add an additional string to their bow, or an additional revenue stream to their current one(s).

The website reseller opportunity is ideal for someone with an existing Photography, Graphic Design, Marketing or Printing business, where you can use the website reseller business as a way to draw in customers, that you can then up-sell your existing products or services to. Especially as their is good stickability with website customers, as apposed to some other industry sectors (with the monthly hosting fees).


Self Employed Business Opportunity for Out of Work Sales Executives or Want to be Entrepreneurs…

The Website Reseller opportunity would also be a great opportunity for people interested in Starting their own business or for self employed Telesales or self employed Sales Consultants.

Areas of interest where we would like to have Website Resellers…


UK Websites

We would be particularly interested in Website Resellers or self employed Telesales & Sales Consultants in Cardiff, Caerphilly, Pontypridd, RCT, Vale of Glamorgan & Bridgend in South Wales.

Website Resellers & Self Employed Telesales & Sales Consultants required!

We require website resellers in Cardiff and self employed sales people to sell existing 333 Websites or your own white-labeled branded website.

The website reseller opportunity is ideal for Graphic Designers, Photographers, Printers and B2B Marketers.
Successfull Website Reseller candidates would be working from home or existing premises…

Candidates must have a proven track record in sales and/or marketing or an existing business, must be conscientious, highly motivated enough to work alone from home or their existing business and innovative.

Own Computer, Laptop or Smart Phone is essential.

Full training in relation to all products and marketing strategies to be provided.

Website Resellers are able to choose whether to reseller websites under the 333 Brand or to have their own website for reselling websites from under their existing brand, or a newly created brand.

This position is for self-starters; commission arrangements and incentives are extraordinary.
Excellent networking, support and on-going training opportunities are provided.

Monthly sales meetings ensure all self employed sales & marketing consultants stay up to date in this rapidly changing environment.

All Website Reseller enquiries or Self Employed Sales Consultants CV’s to:

Mike Armstrong – maconsultancy1@gmail.com

44 Crown Street, Crumlin, Caerphilly, Newport, South Wales, Wales, UK. NP11 4PR | Tel: 07517 024979
The Website Resellers required in Cardiff page was written “By Mike Armstrong” from Marketing Company MA Consultancy & Web Design Company 333 Websites

Website Reseller Opportunity for Cardiff & South Wales…

About our Website Reseller Business Opportunity for Cardiff & South Wales:

Do you or anyone you know need a self employed job or a secondary income?

Cardiff Web Design & Development Company 333 websites is currently looking for Self Employed / Entrepreneurial Website Resellers.

You could build your own business reselling websites completely from scratch or add an additional revenue stream to an existing business and gain an initial revenue from the sale of the new WordPress website as well as regular income from the hosting, support & management of that WordPress website, whilst you can also build up a portfolio of clients (with good stickability that web customers offer), in order to provide yourself with great up-sell opportunities for synergy services such as Graphic Design, Content Writing, SEO, Marketing, Photography etc.

How the website reseller opportunity in Cardiff & South Wales works?

We would build you a white labelled WordPress website for you to sell your new websites from (branded as your own and similar to our website; www.333websites.co.uk), and we will make this fully automated for taking payments and providing us with the creative specification that we require etc.  We can also provide you with branded business cards and brochures etc. to help you with the sales and marketing of the websites.

Our experienced web design & development team then works with the design specification and the customer to build the required website.
You just have to account manage the client and provide great customer service (we can help you with that).

Who this Website Reseller opportunity in Cardiff & South Wales would be ideal for?

The website reseller opportunity in the Cardiff & South Wales area would be ideally suited to:

  • People looking for “Work from home opportunities in Wales”
  • Self Employed Sales Agents
  • Unemployed Sales Agents
  • Unemployed Telesales Staff
  • Self Employed Telesales Staff
  • Unemployed Marketers
  • Graphic Designers
  • Photographers
  • SEO People
  • Marketers
  • Content Writers
  • Social Media Managers

If you are interested in discussing this Website Reseller opportunity in Cardiff & South Wales further please call: 07517 024979 or email: info@333websites.co.uk .

Regards,

Mike Armstrong 

MD – 333 Websites

  
 

The website reseller opportunity in Cardiff & South Wales page is written “By Mike Armstrong”

Web Designers in Cardiff

  

 If you are looking for Web Designers in Cardiff, then look no further than 333 Websites.

333 Websites are Web Designers in Cardiff offering web design services to all businesses in Cardiff.

About our Web Designers in Cardiff

Our Web Designers in Cardiff offers a number of services which include;

  • Free .co.uk website domain name
  • Mobile friendly WordPress Website
  • Content Management Systems
  • Unlimited Website Support
  • UK Based Support Staff
  • Unlimited email addresses on registered domain
  • UK based project management
  • Website Backups
  • Integrated Blog with link to sharing posts via social media.
  • Website user Training Videos.
  • Search Engine Optimisation Services

Our web designers in Cardiff service also includes branding and logo design, if required?

How much do our Web Designers in Cardiff charge for our Web Design service?

Web Designers in Cardiff, 333 Websites charge just £333 for a new mobile friendly website and then £33 a month for hosting, security, unlimited support, unlimited emails and pages and full access to our WordPress website’s training videos.

How do I purchase some Web Design Services from the Web Designers in Cardiff?

You can purchase some web design services from our Web Designers in Cardiff, by making a one off payment of £333 and then setting up a monthly Direct Debit for the £33 a month.

  
What areas of Cardiff do Web Designers in Cardiff, 333 Websites cover?

333 Websites are Web Designers in Cardiff covering all of the following areas;

  • Web Designers in Cardiff
  • Web Designers in Cardiff Bay
  • Web Designers in Roath
  • Web Designers in Grangetown
  • Web Designers in Radyr
  • Web Designers in Cathays
  • Web Designers in Whitchurch
  • Web Designers in Heath
  • Web Designers in Canton
  • Web Designers in Fairwater
  • Web Designers in Caerphilly
  • Web Designers in Vale of Glamorgan
  • Web Designers in Penarth
  • Web Designers in Cowbridge
  • Web Designers in Llandaff
  • Web Designers in Lisvane
  • Web Designers in Rumney
  • Web Designers in Pontprennau
  • Web Designers in Cyncoed
  • Web Designers in Birchgrove
  • Web Designers in St Mellons
  • Web Designers in Marshfield etc.

The Web Designers in Cardiff page was written “By Mike Armstrong” MD of 333 Websites & Web Marketing Agency MA Consultancy.

Mobile Friendly Websites Cardiff

Mobile Friendly Websites Cardiff? 

Are you looking for a Mobile Friendly Website in Cardiff? 

 

Why do you need a mobile friendly website?

With mobile phone usage now outstripping desk top / PC usage, if your website is not a mobile friendly website it will get penalised in the Google Search Engine Page rankings.

This means that your web traffic, thus customer acquisition numbers will probably drop.

One way you can avoid this website drop or loss of new customer acquisition is to create a new mobile friendly website or have your old website converted in to a mobile friendly website.

New Mobile Friendly Websites Cardiff from 333 Websites

  

At 333 Websites they offer new mobile friendly websites Cardiff built on the WordPress website building platform.

These mobile friendly websites Cardiff are designed to look good and work well on mobile and tablet devices, as well as on Laptops & PC’s.

Convert old Websites in to Mobile Friendly Websites

At 333 Websites they can also convert older HTML Websites and other non mobile friendly websites in to new mobile friendly versions and give you the added bonus of access to a CMS / Content Management System with free instructional training videos to help you be more in control of your own website.

For more about the mobile friendly websites Cardiff, please get in touch on 07517 024979 or you can visit their online registration form via the 333websites website should you wish to secure a new or converted mobile friendly website from 333 Websites for just £333 and £33 per month.

The mobile friendly websites Cardiff page was written “By Mike Armstrong”, MD of 333 Websites and Web Marketing Agency MA Consultancy.

Mobile Friendly Websites Cardiff

Mobile Friendly Websites Cardiff? 

Are you looking for a Mobile Friendly Website in Cardiff? 

 

Why do you need a mobile friendly website?

With mobile phone usage now outstripping desk top / PC usage, if your website is not a mobile friendly website it will get penalised in the Google Search Engine Page rankings.

This means that your web traffic, thus customer acquisition numbers will probably drop.

One way you can avoid this website drop or loss of new customer acquisition is to create a new mobile friendly website or have your old website converted in to a mobile friendly website.

New Mobile Friendly Websites Cardiff from 333 Websites

  

At 333 Websites we offer new mobile friendly websites Cardiff built on the WordPress website building platform.

These mobile friendly websites Cardiff are designed to look good and work well on mobile and tablet devices, as well as on Laptops & PC’s.

Convert old Websites in to Mobile Friendly Websites

At 333 Websites we can also convert older HTML Websites and other non mobile friendly websites in to new mobile friendly versions and give you the added bonus of access to a CMS / Content Management System with free instructional training videos to help you be more in control of your own website.
For more about our mobile friendly websites Cardiff, please get in touch or you can visit our online registration form should you wish to secure a new or converted mobile friendly website from 333 Websites for just £333 and £33 per month.

The mobile friendly websites Cardiff page was written “By Mike Armstrong”, MD of 333 Websites and Web Marketing Agency MA Consultancy.

333 Websites

Ten Top Website Tips from www.333websites.co.uk / @333websites

Website Tips – 1. Have a strong Brand Message on your Website!

Your website should project an image of your business that you want the world to see. The great news is that through good web design you can control that image.

In terms of physical design this means positioning your logo or key message in the top left hand corner – the part of the screen where the eyes of the website visitors are most naturally drawn to.

Website Tips – 2. Provide a clear navigation system for your website.

A good web designer will ensure that they use design techniques to lead the user around the screen and site. Clearly differentiated sub-sections and even a site map can ensure a concise, easy to follow navigation route, while good use of position, colour, contrast and size can all help focus the eye. Stick to one main navigation menu, remain consistent throughout the site, use sub-navigation and keep it uncluttered by avoiding drop down menus.

Website Tips – 3. Make your web intuitive and extremely easy to use!

Website visitors can be fickle and if a website is hard to navigate (or slow to get around) they’ll be off.

Ensure your website navigation buttons are obvious and easy to identify.

Towards the top of the page is a good place to put your navigation buttons and they should have appropriate links directly linking from page to page so the user can quickly and easily switch pages when something catches their interest.

Finally, ensure your website adheres to the functionalities that people have come to expect from modern websites.

For example, if text is underlined your user will naturally expect it to be a link so don’t user underlining unless it is a link.

Website Tips – 4. Keep your website design consistent throughout your website.

Website users like to know where they are within a website and if the style of your website pages change dramatically or somehow feels different, your website visitors will become disengaged and could start to feel lost.

Maintaining consistency will prevent this and will give your website a professional image.

Ensuring that everything matches, from heading sizes and typefaces to design, colour and style of image.

Website Tips – 5. Keep your website design simple!

The whole draw of using a website is that it should be quick and easy to use.

To this end simplicity is key.

At the touch of a button, succinct and useful information should be available to your users.

Today’s Internet surfers won’t hang around, so you need to make sure that the page is scannable.

This means not being afraid to use or leave in plenty of white space.

There is a theory that our eyes do not naturally work in a linear fashion. Given the chance they will take in more and then zoom in to an area of interest from the bigger picture.

Website Tips – 6. Ensure your website and content is easy to understand.

Visitors coming to your website typically won’t want to spend much time so ensure that every aspect is easy to understand; from the navigation to the copy. There are design techniques that can help make the information on a page easier to understand – think shorter sentences, larger font, sections differentiated by contrast and colour and, as previously mentioned, good use of white space. To this end, there are some common rules of thumb: never use more than three typefaces, or more than three different point sizes for a font and keep lines of text to 18 words – 50-80 characters – max!

Website Tips – 7. Ensure that your website degrades gracefully!

Not everyone has the latest pc and the fastest broadband so you should make sure that your website and the code used, is as simple as it can be without compromising on the elements that you require.

HTML code needs to degrade gracefully and not slow down or cause problems to lower spec computers.

If you cause an IT issue on your visitors pc, you can be sure that the customer won’t be back again and would also not be recommending your business or website to anyone else!

Website Tips – 8. Write your content with your target audience in mind and keep it jargon free.

When writing or commissioning the copy for your website, you should bear in mind your target audience.

Tempting as it is to use the medium to bombard the user with all the information you can, so need to keep it succinct in style and use laymen’s terms if appropriate.

If you have to use technical terms include a glossary.

If you are hoping to attract visitors through search engine optimisation (SEO) you will need to consider the “key words” people will be using in their searches.

These “key words” should be weaved into the copy as often as is appropriate to help propel your website up the search engines page rankings.

Website Tips – 9. Consider the usability of your Website!

At the end of the day if your website isn’t usable visitors will be off – as quick as a mouse. So, when working on the web design, consider the end user’s experience of the site.
It can be a good idea to make a list of the things a user will want to use your site for and then checking that these are easy to achieve and if necessary are readily available from the homepage – e.g. Start shopping, Current offers, Book an appointment etc. Then test early and throughout the process test and test again. The only way to really check that your site is as user friendly as it can be is to test it out on people who know nothing about your business.

Website Tips – 10. Make sure that your new website is compliant.

A good website should adhere to certain guidelines. For example, all websites could comply with the Web Accessibility Initiative (WAI). This ensures that websites are suitable and accessible for people with disabilities and cover aspects of web design such as screen flickering – line with the Disability Discrimination Act (DDA).

There are many other guideline that should be looking in to.

The Website Tips page was written “By Mike Armstrong” MD of UK Web Design Company 333 Websites and UK Web Marketing Agency MA Consultancy.

Technical Website Audit Checklist for 2015

New post on Online Marketing Hub
Technical Website Audit Checklist: 2015 Edition

by christopherjanb
Posted by GeoffKenyon

Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015. Some of the biggest changes were the addition of sections for mobile, international, and site speed.

This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. At the end of your audit, don’t write a document that says what’s wrong with the website. Instead, create a document that says what needs to be done. Then explain why these actions need to be taken and why they are important. What I’ve found to really helpful is to provide a prioritized list along with your document of all the actions that you would like them to implement. This list can be handed off to a dev or content team to be implemented easily. These teams can refer to your more thorough document as needed.

Quick overview
Check BoxCheck indexed pages
Do a site: search.
How many pages are returned? (This can be way off so don’t put too much stock in this).
Is the homepage showing up as the first result?
If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site. This may be less of a concern as Google’s John Mueller recently said that your homepage doesn’t need to be listed first.
Check BoxReview the number of organic landing pages in Google Analytics

Does this match with the number of results in a site: search?
This is often the best view of how many pages are in a search engine’s index that search engines find valuable.
Check BoxSearch for the brand and branded terms

Is the homepage showing up at the top, or are correct pages showing up?
If the proper pages aren’t showing up as the first result, there could be issues, like a penalty, in play.
Check BoxCheck Google’s cache for key pages
Is the content showing up?
Are navigation links present?
Are there links that aren’t visible on the site?
PRO Tip:
Don’t forget to check the text-only version of the cached page. Here is a
bookmarklet to help you do that.
Check BoxDo a mobile search for your brand and key landing pages

Does your listing have the “mobile friendly” label?
Are your landing pages mobile friendly?
If the answer is no to either of these, it may be costing you organic visits.
On-page optimization
Check BoxTitle tags are optimized
Title tags should be optimized and unique.
Your brand name should be included in your title tag to improve click-through rates.
Title tags are about 55-60 characters (512 pixels) to be fully displayed. You can test here or review title pixel widths in Screaming Frog.
Check BoxImportant pages have click-through rate optimized titles and meta descriptions
This will help improve your organic traffic independent of your rankings.
You can use SERP Turkey for this.
Check Box

Check for pages missing page titles and meta descriptions

Check BoxThe on-page content includes the primary keyword phrase multiple times as well as variations and alternate keyword phrases

Check BoxThere is a significant amount of optimized, unique content on key pages

Check BoxThe primary keyword phrase is contained in the H1 tag

Check Box

Images’ file names and alt text are optimized to include the primary keyword phrase associated with the page.

Check BoxURLs are descriptive and optimized
While it is beneficial to include your keyword phrase in URLs, changing your URLs can negatively impact traffic when you do a 301. As such, I typically recommend optimizing URLs when the current ones are really bad or when you don’t have to change URLs with existing external links.
Check BoxClean URLs
No excessive parameters or session IDs.
URLs exposed to search engines should be static.
Check BoxShort URLs
115 characters or shorter – this character limit isn’t set in stone, but shorter URLs are better for usability.
Additional reading:
Best Practices for URLs
URL Rewriting Tool
mod_rewrite Cheat Sheet
Creating 301 Redirects With .htaccess
Content
Check BoxHomepage content is optimized
Does the homepage have at least one paragraph?
There has to be enough content on the page to give search engines an understanding of what a page is about. Based on my experience, I typically recommend at least 150 words.
Check BoxLanding pages are optimized
Do these pages have at least a few paragraphs of content? Is it enough to give search engines an understanding of what the page is about?
Is it template text or is it completely unique?
Check BoxSite contains real and substantial content
Is there real content on the site or is the “content” simply a list of links?
Check BoxProper keyword targeting
Does the intent behind the keyword match the intent of the landing page?
Are there pages targeting head terms, mid-tail, and long-tail keywords?
Check BoxKeyword cannibalization
Do a site: search in Google for important keyword phrases.
Check for duplicate content/page titles using the Moz Pro Crawl Test.
Check BoxContent to help users convert exists and is easily accessible to users
In addition to search engine driven content, there should be content to help educate users about the product or service.
Check BoxContent formatting
Is the content formatted well and easy to read quickly?
Are H tags used?
Are images used?
Is the text broken down into easy to read paragraphs?
Check BoxGood headlines on blog posts
Good headlines go a long way. Make sure the headlines are well written and draw users in.
Check BoxAmount of content versus ads
Since the implementation of Panda, the amount of ad-space on a page has become important to evaluate.
Make sure there is significant unique content above the fold.
If you have more ads than unique content, you are probably going to have a problem.
Additional reading:
How to Write Magnetic Headlines
SEO Copywriting Tips for Improved Link Building
The Ultimate Blogger Writing Guide
Tips to Earn Links and Tweets to Your Blog Post
Duplicate content
Check BoxThere should be one URL for each piece of content
Do URLs include parameters or tracking code? This will result in multiple URLs for a piece of content.
Does the same content reside on completely different URLs? This is often due to products/content being replicated across different categories.
Pro Tip:
Exclude common parameters, such as those used to designate tracking code, in Google Webmaster Tools. Read more at
Search Engine Land.
Check BoxDo a search to check for duplicate content
Take a content snippet, put it in quotes and search for it.
Does the content show up elsewhere on the domain?
Has it been scraped? If the content has been scraped, you should file a content removal request with Google.
Check BoxSub-domain duplicate content
Does the same content exist on different sub-domains?
Check BoxCheck for a secure version of the site
Does the content exist on a secure version of the site?
Check BoxCheck other sites owned by the company
Is the content replicated on other domains owned by the company?
Check BoxCheck for “print” pages
If there are “printer friendly” versions of pages, they may be causing duplicate content.
Site architecture and internal linking
Check BoxNumber of links on a page
100-200 is a good target, but not a rule.
Check BoxVertical linking structures are in place
Homepage links to category pages.
Category pages link to sub-category and product pages as appropriate.
Product pages link to relevant category pages.
Check BoxHorizontal linking structures are in place
Category pages link to other relevant category pages.
Product pages link to other relevant product pages.
Check BoxLinks are in content
Does not utilize massive blocks of links stuck in the content to do internal linking.
Check BoxFooter links
Does not use a block of footer links instead of proper navigation.
Does not link to landing pages with optimized anchors.
Check BoxGood internal anchor text

Check BoxCheck for broken links
Link Checker and Xenu are good tools for this.
Additional reading:
Importance of Internal Linking
Internal Linking Tactics
Using Anchor Links to Make Google Ignore The First Link
Successful Site Architecture for SEO
The SEO Guide to Site Architecture
Information Architecture and Faceted Navigation
Technical issues
Check BoxProper use of 301s
Are 301s being used for all redirects?
If the root is being directed to a landing page, are they using a 301 instead of a 302?
Use Live HTTP Headers Firefox plugin to check 301s.
Check Box”Bad” redirects are avoided
These include 302s, 307s, meta refresh, and JavaScript redirects as they pass little to no value.
These redirects can easily be identified with a tool like Screaming Frog.
Check BoxRedirects point directly to the final URL and do not leverage redirect chains
Redirect chains significantly diminish the amount of link equity associated with the final URL.
Google has said that they will stop following a redirect chain after several redirects.
Check BoxUse of JavaScript
Is content being served in JavaScript?
Are links being served in JavaScript? Is this to do PR sculpting or is it accidental?
Check BoxUse of iFrames
Is content being pulled in via iFrames?
Check BoxUse of Flash
Is the entire site done in Flash, or is Flash used sparingly in a way that doesn’t hinder crawling?
Check BoxCheck for errors in Google Webmaster Tools
Google WMT will give you a good list of technical problems that they are encountering on your site (such as: 4xx and 5xx errors, inaccessible pages in the XML sitemap, and soft 404s)
Check BoxXML Sitemaps
Are XML sitemaps in place?
Are XML sitemaps covering for poor site architecture?
Are XML sitemaps structured to show indexation problems?
Do the sitemaps follow proper XML protocols?
Check BoxCanonical version of the site established through 301s

Check BoxCanonical version of site is specified in Google Webmaster Tools

Check BoxRel canonical link tag is properly implemented across the site
Make sure it points to the correct page, and every page doesn’t point to the homepage.
Check BoxUses absolute URLs instead of relative URLs
This can cause a lot of problems if you have a root domain with secure sections.
Site speed
Check Box

Review page load time for key pages

Is it significant for users or search engines?
Check BoxMake sure compression is enabled
Gzip Test
Check Box

Enable caching

Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Check Box

Minify your CSS/JS/HTML

Check BoxUse a good, fast host
Consider using a CDN for your images.
Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Additional reading:
Google Page Speed Insights
Best Practices for Page Speed

Mobile
Check BoxReview the mobile experience
Is there a mobile site set up?
If there is, is it a mobile site, responsive design, or dynamic serving?
Check Box

Make sure analytics are set up if separate mobile content exists

Check Box

If dynamic serving is being used, make sure the Vary HTTP header is being used

This helps alert search engines understand that the content is different for mobile users.
Google on dynamic serving.
Check BoxReview how the mobile experience matches up with the intent of mobile visitors
Do your mobile visitors have a different intent than desktop based visitors?
Check BoxEnsure faulty mobile redirects do not exist
If your site redirects mobile visitors away from their intended URL (typically to the homepage), you’re likely going to run into issues impacting your mobile organic performance.
Check BoxEnsure that the relationship between the mobile site and desktop site is established with proper markup
If a mobile site (m.) exists, does the desktop equivalent URL point to the mobile version with rel=”alternate”?
Does the mobile version canonical to the desktop version?
Official documentation.
International
Check BoxReview international versions indicated in the URL
ex: site.com/uk/ or uk.site.com
Check BoxEnable country based targeting in webmaster tools
If the site is targeted to one specific country, is this specified in webmaster tools?
If the site has international sections, are they targeted in webmaster tools?
Check BoxImplement hreflang / rel alternate if relevant
Documentation
Check BoxIf there are multiple versions of a site in the same language (such as /us/ and /uk/, both in English), update the copy been updated so that they are both unique

Check BoxMake sure the currency reflects the country targeted

Check BoxEnsure the URL structure is in the native language
Try to avoid having all URLs in the default language
Analytics
Check BoxAnalytics tracking code is on every page
You can check this using the “custom” filter in a Screaming Frog Crawl or by looking for self referrals.
Are there pages that should be blocked?
Check BoxThere is only one instance of a GA property on a page
Having the same Google Analytics property will create problems with pageview-related metrics such as inflating page views and pages per visit and reducing the bounce rate.
It is OK to have multiple GA properties listed, this won’t cause a problem.
Check BoxAnalytics is properly tracking and capturing internal searches

Check BoxDemographics tracking is set up
Check BoxAdwords and Adsense are properly linked if you are using these platforms
Instructions for linking AdWords
Instructions for linking AdSense
Check BoxInternal IP addresses are excluded
Official documentation
Check BoxUTM Campaign Parameters are used for other marketing efforts
Google URL Builder
Check BoxMeta refresh and JavaScript redirects are avoided
These can artificially lower bounce rates.
Check BoxEvent tracking is set up for key user interactions
Event Tracking Documentation
This audit covers the main technical elements of a site and should help you uncover any issues that are holding a site back. As with any project, the deliverable is critical. I’ve found focusing on the solution and impact (business case) is the best approach for site audit reports. While it is important to outline the problems, too much detail here can take away from the recommendations. If you’re looking for more resources on site audits, I recommend the following:

Helpful tools for doing a site audit:
Annie Cushing’s Site Audit
Web Developer Toolbar
User Agent Add-on
Firebug
Link Checker
SEObook Toolbar
MozBar (Moz’s SEO toolbar)
Xenu
Screaming Frog
Your own scraper
Inflow’s technical mobile best practices

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

For more including images see:
https://omhub.wordpress.com/2015/01/19/technical-site-audit-checklist-2015-edition/

Technical Website Audit Checklist for 2015 page posted “By Mike Armstrong”

The A to Z of Landing pages that work…

New post on Online Marketing Hub

The ABCs of Landing Pages That Work [Infographic] by christopherjanb

Landing pages are bread and butter. Landing pages never stutter.

Landing pages are rhyme and reason. Landing pages stay in season.

See what I did there? Rhymes help make learning fun and easy.

And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online.

So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages?

An infographic that visually depicts each rhyme!

Landing page rhyme time
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales.

Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track.

Let’s jump right in to the ABCs of landing pages that work!

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Want to publish this infographic on your own site?

Copy and paste the following code into your blog post or web page:

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Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

You can also click here to download a PDF of the infographic (133.6 MB), which is suitable for printing and hanging near your workspace when you need to see it most.

Over to you …
Can you think of a rhyme to help you remember your favorite landing page tip?

Which rhyme in the infographic will be your first priority the next time you create a landing page?

Head over to Google+ and let us know!

About the Author: Steven A. Lowe is a consultant, software developer, inventor, entrepreneur, author, musician, and lover of puns. He ran an innovative custom software development company for nearly a decade before joining ThoughtWorks as a Principal Consultant in 2014. Check out Steven’s ebook series on landing pages, and follow him on Twitter.

The post The ABCs of Landing Pages That Work [Infographic] appeared first on Copyblogger.

For more on content marketing see:
http://omhub.wordpress.com/2014/11/24/the-abcs-of-landing-pages-that-work-infographic/fr

The A to Z of Landing pages that work page was posted “By Mike Armstrong”

3 Redesign Tips For Your Business Website

New post on Online Marketing Hub

3 Redesign Tips For Your Business Website – by christopherjanb

When I started my job four years ago my job description included migrating our website into a new content management system including a full site redesign. This past spring, that finally happened.

As a planner, I outlined the entire process, got the necessary parties on board, and planned for a full site redesign including a significant content restructure. As a little bit of background information, our organization is composed a variety of departments, all with different needs, and different functions for their website. A solid plan with deadlines and tasks was a must.

For anyone that is lucky enough to be in a position that requires a full redesign, I offer the following three things to keep in mind.

Use your analytics wisely
Focus on user-centric thinking
Don’t skip the story boards – that means full story boards
Starting the redesign
The first thing I did was take screen shots of every single page of the website and copied all of the content into a word document. I walked through all of the content with the staff and asked them to improve their individual departmental sections. They key is to anticipate what content will be necessary when the site actually launches. The web ite will not be launched over night, so it is very likely that the content that is currently there will not be applicable when the site launches.

We had a great deal of redundant content. It was important to communicate the importance of links and anchors in order to help supervisors understand how to reorganize content in a way that would not overwhelm their customers.

Analytics
The second thing I did was run a Google Analytics report for the previous fiscal year and compared that to the fiscal year before that. Any pages that received less than 100 hits were removed and the content was eliminated or restructured.

Using analytics also helped determine pages that had too much or too little content. Page bounce rates, exits rates, and entry rates are all tools that can help determine if the content is meeting users needs.

Implement user-centric thinking
After working with departments to remove redundant content and updating old content, I was ready to break the news that our entire navigational and content structures were going to change.

Each department was accustomed to having their own section of the website. The site was structured in a way that said, “Here are our departments and here’s what we do. We hope you already have a general idea of what you’re looking for.”

The problem was that if customers were not acutely aware of the name and purpose of each department, the content was difficult to navigate. All of the departments had a great understanding of their services. Removing ourselves from our departments helped us realize that our current structure may not be as intuitive as we thought.

Instead we looked at the content and said, “What do our customers need” and then we directed them to a section of the site. Customers looking to plan an event now went to a section called “Plan an Event” which housed all of the information from every department that they would need to plan their event.

You can find room set up information, availability, catering, campus and departmental policies, and pricing information for every area (available for reservation) all in one location.

The web banner of each section would change so the customer knew whom to contact for various aspects of their event. If the sub-page referred to catering, the catering web banner, complete with contact information, was displayed in order to assist the customer in the best way possible.

Changing the content structure and navigation in order to better meet the needs of our customers was no small feat. All departments had to be on board with the change and all of our professional and student employees had to be retrained in order to be able to effectively utilize the site.

We already knew that a migration into a new content management system and a full site redesign meant our URLs were all going to change. This aided us in the decision to restructure the site because no matter what, all the promotional materials had to be redesigned.

I’ve heard horror stories from other organizations that this fact was not clearly communicated up front. They were in for an unpleasant surprise when they discovered that their marketing materials, though brand new, were outdated with the wrong website.

Additionally, the website redirect for us meant that all of the individual pages on the old site would be adjusted to redirect to the home page of the new site. Meaning that if a person was looking for the page advertising the bowling ally, they would be directed to the new website homepage and not the new website bowling page. Thus, more training and marketing materials were needed before implementing the new site.

The importance of storyboards
I have always understood and appreciated the value of storyboarding videos, websites, and other interactive pieces. This project was accomplished with the assistance of our information technology department and so our design elements were very limited. As such, the final content was delivered to departments was word documents instead of full site mock-ups with images and content together.

After the site was launched, there was some concern with the content structure. I believe this was due to the significance of the content restructure in addition to the timing of the project overall. The site restructure began in early spring and the new site was launched in August. Departments did communicate the because of these two constraints, visual tools would have helped them through the process.

The timeline length, though necessary, was also problematic. Some departments were unable to adjust their content for the launch and instead focused on what was needed right now. Additionally, July and August are busy months for our organization, which prevented some departments from dedicating the time and resources to their web content.

There is no magic formula for launching a website and again, it will not happen overnight. We waited four years to migrate our content and even though the time frame wasn’t ideal, we made it work. If I had it to do over again, I would have dedicated the time to creating the full storyboards in order to better showcase the site to all departments.

Initial results
The staff and student employees are now fully embracing the site including the user-centric structure. The user-centric focus is a significant change for our organization, but it is spilling over into our promotional materials as well. We created a series of new brochures (yes, brochures) that feature a “choose your own adventure” theme focusing on how to help customers get the most from our organization.

In the first two months since the redesign our website traffic has reached almost 40% of the total overall website from the entire previous fiscal year. Departments have also increased the number of online tools they are utilizing, specifically web forms, which has streamlined office productivity.

Redesigning a website will not happen overnight and it will not be an easy feat, but keeping the ideas mentioned about in mind can make it a much easier process.

photo credit: anatax64 via photopin cc

Author information

Kat Shanahan
UC Promotions Coordinator at UW-Whitewater
Kat Shanahan is the Promotions Coordinator for the James R. Connor University Center at the University of Wisconsin – Whitewater. Kat oversees the UC Graphics & Marketing department and manages 10 IMC campaigns yearly. Additionally, Kat works heavily in branding, social media, and technology. Kat is pursuing a MS in Integrated Marketing Communications from West Virginia University and serves a Student Ambassador/Blogger for the program. Kat also owns a small photography business focusing on event and lifestyle photography.
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For more on this article or content marketing in general please see:
http://omhub.wordpress.com/2014/10/31/3-redesign-tips-for-your-business-website/

The redesign tips for your business website page was posted “By Mike Armstrong”

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Infographics tips…

New post on Online Marketing Hub

25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary
by christopherjanb

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.

More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.

Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles.

They’re irresistible. They create massive hits. At their best, they balance style and substance.

They can be relentlessly imaginative. And like John, Paul, George, and Ringo, they can communicate sophisticated ideas to a mass audience.

Yep, they’re lovable. How lovable?

The factoid below comes from a 2012 infographic by NeoMam Studios.

Even stories about infographics sizzle. I wrote “The Most Important Thing You Need to Know About Infographics” and it climbed to the number one spot on my chart last year.

Before we brainstorm infographic ideas, let’s discuss why infographics work.

Why do we love infographics?
Here are 15 reasons I’ve assessed:

They’re so webable. First, I must offer my theory and ask you to live with my funny new word. Although data visualizations exist in traditional media, they’ve exploded in the digital age because they perfectly suit new media and the devices we use to consume information.
We’re visual creatures. The fun, interactive infographic, “13 Reasons Why Your Brain Craves Infographics,” makes this case with powerful data points.

They simplify complex ideas. Infographics aid comprehension by pairing text with straightforward pictures.
They’re easy to share. We love to share information we find valuable. It feeds our appetites for being conduits of wisdom. Creators and publishers of infographics encourage you to share their content and often simplify the process by providing code you can embed on your website.
They’re familiar. The general recipe for infographics features ingredients we’re comfortable with: illustrations, icons, charts, diagrams, and captions. The familiarity speaks to us and obliterates any objections.
They travel well. Infographics are multi-screen portable. They translate nicely to slides and also tend to work on paper.
They’re fast. Up above, in Number Two, you see an interesting data point about how fast we’re able to process visual information. The process of reading takes time. Given our short attention spans, the speed with which we can absorb visual information makes infographics attractive.
They’re less taxing. A related, but slightly different idea than the one above about speed is we give ourselves a little break when we digest information aided by visuals. We encounter a lot of information daily. We can only read so much. The data below comes from:
Welcome to the information age — 174 newspapers a day, The Telegraph.
Measuring Consumer Information, International Journal of Communication, Vol 6.
How Little Do Users Read?

People thrive on data. We’re drawn to data and proof points. I like this presentation from Juice, Inc. that explains how data drives exploration, understanding, presentation, discovery, motivation, learning, and above all, “doing.”
They tell stories. A lot of infographics use storytelling tactics including characters, conflicts, problems, and resolutions. Stories hold our attention as we relate to characters and go on journeys with them.
They promote branding. When infographics are republished, a brand travels with the image, which usually includes a logo and URL.
People search for them. Because they’re so useful (and often entertaining), people search for infographics, as evidenced in the statistic presented above. Since search engines can’t index the content within an image, headlines often appear with the explicit label “Infographic”.
People collect them. Do you do this? I sure do. I stash infographics for safekeeping on Pinterest and in my swipe files if I suspect I’ll want to reference them (or use them) again in the future.
They dominate the page. I believe one of the many factors that make infographics appealing is they tend to dominate a webpage.
They’re generally large and colorful. Unlike plain text, infographics defeat distractions and help us focus on the content.
Ready to create your own infographic?
Here are 25 infographic types, themes, and concepts:

Process. Create an infographic to explain a process. They’re ideal for breaking down and simplifying a multi-step process that may otherwise appear intimidating.
Comparison. These images may include sections such as: before and after, this vs. that, old way vs. new way, us and them, etc.
Timeline. Infographics help illustrate the evolution of a subject matter.
Roundup. Various types of roundups, such as quotes, reviews, favorites, etc. can be presented as a collection.
Components. Just as it’s useful to break down a process into steps, you can decouple the components of just about anything to aid understanding, i.e., an engine, recipe, or team.
Instructions. Use an infographic to simplify complex tutorials or communicate how to complete a task.
Charts and tables. Simple charts or tables featuring icons or images representing a topic create visual interest.
Categories. Take any category of interest to your audience and tell a story with an infographic. Check out one of my favorites, “The Genealogy of Pop/Rock Music”. Amazing.
Study of a “universe.” Produce massive visual collections on: beers, bands, books, bikes, beaches, etc. Here’s The Ultimate Infographic on Infographics from Curata.
Warnings. This popular article style tends to be irresistible. A list of dangers, myths, or mistakes is a powerhouse for infographics, too.
Metaphor. I love it when an interesting metaphor presents a concept. I bet you do too.
Résumé. Job hunting? The résumé as an infographic is such an engaging idea, services such as vizualize.me and kinzaa.com have sprung forth.
Report. Research and survey results offer great value in traditional report formats, but the same information, or highlights from it, make compelling infographics.
Product or service. You may not score a viral hit with an infographic that showcases what you sell, but you’re likely to have an engaging tool that presents your goods to potential buyers.
Trend. Showcasing a trend in an infographic makes a newsworthy story even more fun.
Past to present. This is another timeline idea that displays the history of a topic.
Place or event. Any place (from a nation to a campground) or any event (from a war to a conference) can be summarized in an infographic.
Guide. A rather obvious theme, I know, but any “how to” begs to be transformed into an infographic.
Family tree. These can be downright intoxicating. You can use a tree, flow chart, or similar symbols to explain relationships.
Cause and effect. You probably see a “this caused that” form of presentation more than you realize. It’s simple and smart.
Biography. Perform a search for “biography of Steve Jobs infographic” and you’ll discover some amazingly creative graphics. Study them for inspiration.
Story. Simple one here. Tell a story, like a picture book.
Manifesto. This approach can be a stellar branding tool. Write a manifesto that defines what you stand for and have a great designer create an infographic that makes you proud.
List. Don’t ignore this age-old, can’t-miss tactic for communicating fascinating, useful content.
Acronym. Spell out an acronym or abbreviation, with pictures, of course, and you’ll have a double-whammy simplification of a robust idea.
Grow your audience with infographics
Which type of infographic will you make to reach and educate a larger audience?

Share your thoughts about incorporating infographics into your content strategy over on Google+.

Editor’s note: If you found this post useful, we recommend that you read How to Make Winning Infographics Without Risk by Demian Farnworth.

Flickr Creative Commons Image via Saad Faruque.

About the Author: Barry Feldman operates Feldman Creative and provides clients content marketing strategies that rock and creative that rolls. Barry also authors “Content Marketing Minds” at Social Media Today, and he was recently named a Top 40 Digital Strategist by Online Marketing Institute and one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. He recently released a comprehensive strategic workbook “The Planner for Growing Your Business with Effective Online Marketing.” If you would like a piece of his mind, visit his blog, The Point.

The post 25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary appeared first on Copyblogger.

For more on the post about Infographics article including some Infographics see:
http://omhub.wordpress.com/2014/10/14/25-ideas-to-transform-ho-hum-infographics-into-something-extraordinary/

The post about Infographics page is posted “By Mike Armstrong”

Website News – Conversion Rates

New post on Online Marketing Hub

4 Powerful Conversion Rate Influencers
by christopherjanb

Conversion rates are lifeblood statistics for webmasters. If Kyle Rush taught us anything about optimization at the Obama campaign, it’s to test everything like mad scientists.

Whether you are trying to promote readership, sell a product or drive traffic to a particular page, you want to increase the rate at which this behavior occurs. In order to achieve this goal, it is important to consider the factors that influence users’ decisions during the conversion process.

We’re going to look at:

How colors influence purchase rates, meanings, and sets a brand tone
How site speed can help – or hinder – conversion rates
How decision fatigue reduces conversions and why less choices is better for consumers
Why custom reporting is vital to optimizing for conversions, such as capitalizing on an influx of mobile or location-targeted users
The Influence of Color
When it comes to the purchasing decision, color is one of the most influential factors in determining whether or not a customer buys a product. This often, overlooked element of marketing can be very useful or detrimental depending upon whether or not it is taken advantage of.

For instance, 85% of customers cited color as the primary reason they purchased a particular product. One factor that plays into the importance of color involves the subconscious decisions that people make. After ninety seconds, people have already made a subconscious decision about a product and 90% of the time that decision is based on color.

Gender is also an important element to consider because men and women respond differently to different colors. Men enjoy products that are blue, black or sea foam green, and they tend to stay away from purple, brown and orange. Women on the other hand, like purple along with blue and sea foam green, while revealing a similar distaste for brown and orange.

The associations that people make with colors are important to consider when designing a product, website or brick and mortar store.The art and science of color theory embodies everything from meanings across cultures to light sensitivity. The following list shows the general meanings of different colors, specifically in the United States:

Red: lust, negative issues, excitement, love

Example: Target

Yellow: jealousy, competence, happiness

Example: Lipton Ice Tea

Green: good taste, envy

Example: Garnier

Blue: masculine, competence, high quality, corporate

Example: UB Solution

Pink: sophistication, sincerity

Example: Ouou

Violet/Purple: authority, sophistication, power

Example: Kaleidoscope

Brown: ruggedness

Example: Wawa

Black: grief, sophistication, expensive, fear

Example: HBO

White: happiness, sincerity, purity

Example: Apple

In digital environments – websites – colors are often leveraged to motivate users, normally in the form of a subscription, purchase, download, or click-through. The base color for a company logo or brand does not mean call to action buttons need to match or be harmonious in color. In fact, buttons with colors that contrast the main theme actually grab more attention.

The Influence of Site Speed
Website speed is a critical factor for converting customers online. One conversion rate study revealed a strong correlation between faster page load times and increased conversions. Every second that the page load time was reduced yielded a percentage increase in conversions. Conversion rates increased 3% for every second the loading time was reduced from fifteen to seven seconds.

This correlation was not limited to purchase conversions, as page load times proved to be an important factor in influencing donations. A study regarding the 2011 Obama for America campaign revealed that a three second reduction in page load time yielded a 14% increase in donations. This research reflects the importance of improving site speed for both for-profit and non-profit websites.

It’s easy to measure site speed today; just head over to Google’s page speed insights. In the example below, I put my own blog on the chopping block and you’ll see there’s a lot I can do to increase my page speed/reduce loading times:

The Influence of Choices
The number of choices that your landing page offers visitors is another element that impacts conversion rates. A basic summary of the research on this topic suggests an inverse relationship between the number of choices offered and conversion rates. Contrary to popular belief, more choices lead to fewer conversions as visitors are distracted, rather than being led to the point of conversion.

In terms of specific examples, social sharing buttons, webinar registration options, contact fields and landing page fields are all elements that should be limited in order to increase conversions. One study regarding social share buttons indicated that total shares decreased by 29% when two additional buttons were added to QuickSprout’s site. The same idea applied to a study regarding webinar registration, as conversions increased by 16.93% when the number of available sessions was reduced from four to three. This data suggests that the old saying less is an important rule when it comes to landing page design.

The Influence of Custom Reporting
Analyzing custom reports on Google Analytics is another excellent strategy for increasing website conversions. The way in which you interpret the data generated from your site’s activity can offer valuable information for improving user experiences and increasing conversions.

One valuable report is a measurement of conversion rates based on the browser and device with which the user accessed your site. The browsers and devices for which you have the lowest conversion rates indicate opportunities for improvements. For instance, if mobile users are producing the lowest conversion rates then improving your mobile site should become a priority.

Top landing pages is another report that offers insight regarding where improvement efforts should be focused. By looking at your top landing pages and comparing their bounce rates to the site’s average, you can identify which top landing pages need to be revisited and tweaked.

Comparing new vs. returning traffic can further help webmasters understand how people behave on landing pages. This data can be broken down to compare different landing pages in order to see where new and returning visitors have the highest or lowest conversion rates.

Considering that the ultimate goal of every website is to convert users in one way or another, it is important to understand the factors that influence conversions. Consider the aforementioned conversion rate influencers when developing your own website or blog.

Author information

Jesse Aaron
Jesse Aaron is a professional blogger with a passion for homebrewing, and writes on a variety of topics on his blog Mashbout. In his spare time Jesse enjoys redditting, brewing beer (as you may have guessed), slowly learning Python, and reading (currently reading Infinite Jest). Follow Jesse on Google Plus.

For more about this article or content marketing in general see:
http://omhub.wordpress.com/2014/10/09/4-powerful-conversion-rate-influencers/

The 4 Powerful Conversion Rate Influencers page was posted “By Mike Armstrong”