Category: Website Marketing Tip

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Technical Website Audit Checklist for 2015

New post on Online Marketing Hub
Technical Website Audit Checklist: 2015 Edition

by christopherjanb
Posted by GeoffKenyon

Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015. Some of the biggest changes were the addition of sections for mobile, international, and site speed.

This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. At the end of your audit, don’t write a document that says what’s wrong with the website. Instead, create a document that says what needs to be done. Then explain why these actions need to be taken and why they are important. What I’ve found to really helpful is to provide a prioritized list along with your document of all the actions that you would like them to implement. This list can be handed off to a dev or content team to be implemented easily. These teams can refer to your more thorough document as needed.

Quick overview
Check BoxCheck indexed pages
Do a site: search.
How many pages are returned? (This can be way off so don’t put too much stock in this).
Is the homepage showing up as the first result?
If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site. This may be less of a concern as Google’s John Mueller recently said that your homepage doesn’t need to be listed first.
Check BoxReview the number of organic landing pages in Google Analytics

Does this match with the number of results in a site: search?
This is often the best view of how many pages are in a search engine’s index that search engines find valuable.
Check BoxSearch for the brand and branded terms

Is the homepage showing up at the top, or are correct pages showing up?
If the proper pages aren’t showing up as the first result, there could be issues, like a penalty, in play.
Check BoxCheck Google’s cache for key pages
Is the content showing up?
Are navigation links present?
Are there links that aren’t visible on the site?
PRO Tip:
Don’t forget to check the text-only version of the cached page. Here is a
bookmarklet to help you do that.
Check BoxDo a mobile search for your brand and key landing pages

Does your listing have the “mobile friendly” label?
Are your landing pages mobile friendly?
If the answer is no to either of these, it may be costing you organic visits.
On-page optimization
Check BoxTitle tags are optimized
Title tags should be optimized and unique.
Your brand name should be included in your title tag to improve click-through rates.
Title tags are about 55-60 characters (512 pixels) to be fully displayed. You can test here or review title pixel widths in Screaming Frog.
Check BoxImportant pages have click-through rate optimized titles and meta descriptions
This will help improve your organic traffic independent of your rankings.
You can use SERP Turkey for this.
Check Box

Check for pages missing page titles and meta descriptions

Check BoxThe on-page content includes the primary keyword phrase multiple times as well as variations and alternate keyword phrases

Check BoxThere is a significant amount of optimized, unique content on key pages

Check BoxThe primary keyword phrase is contained in the H1 tag

Check Box

Images’ file names and alt text are optimized to include the primary keyword phrase associated with the page.

Check BoxURLs are descriptive and optimized
While it is beneficial to include your keyword phrase in URLs, changing your URLs can negatively impact traffic when you do a 301. As such, I typically recommend optimizing URLs when the current ones are really bad or when you don’t have to change URLs with existing external links.
Check BoxClean URLs
No excessive parameters or session IDs.
URLs exposed to search engines should be static.
Check BoxShort URLs
115 characters or shorter – this character limit isn’t set in stone, but shorter URLs are better for usability.
Additional reading:
Best Practices for URLs
URL Rewriting Tool
mod_rewrite Cheat Sheet
Creating 301 Redirects With .htaccess
Content
Check BoxHomepage content is optimized
Does the homepage have at least one paragraph?
There has to be enough content on the page to give search engines an understanding of what a page is about. Based on my experience, I typically recommend at least 150 words.
Check BoxLanding pages are optimized
Do these pages have at least a few paragraphs of content? Is it enough to give search engines an understanding of what the page is about?
Is it template text or is it completely unique?
Check BoxSite contains real and substantial content
Is there real content on the site or is the “content” simply a list of links?
Check BoxProper keyword targeting
Does the intent behind the keyword match the intent of the landing page?
Are there pages targeting head terms, mid-tail, and long-tail keywords?
Check BoxKeyword cannibalization
Do a site: search in Google for important keyword phrases.
Check for duplicate content/page titles using the Moz Pro Crawl Test.
Check BoxContent to help users convert exists and is easily accessible to users
In addition to search engine driven content, there should be content to help educate users about the product or service.
Check BoxContent formatting
Is the content formatted well and easy to read quickly?
Are H tags used?
Are images used?
Is the text broken down into easy to read paragraphs?
Check BoxGood headlines on blog posts
Good headlines go a long way. Make sure the headlines are well written and draw users in.
Check BoxAmount of content versus ads
Since the implementation of Panda, the amount of ad-space on a page has become important to evaluate.
Make sure there is significant unique content above the fold.
If you have more ads than unique content, you are probably going to have a problem.
Additional reading:
How to Write Magnetic Headlines
SEO Copywriting Tips for Improved Link Building
The Ultimate Blogger Writing Guide
Tips to Earn Links and Tweets to Your Blog Post
Duplicate content
Check BoxThere should be one URL for each piece of content
Do URLs include parameters or tracking code? This will result in multiple URLs for a piece of content.
Does the same content reside on completely different URLs? This is often due to products/content being replicated across different categories.
Pro Tip:
Exclude common parameters, such as those used to designate tracking code, in Google Webmaster Tools. Read more at
Search Engine Land.
Check BoxDo a search to check for duplicate content
Take a content snippet, put it in quotes and search for it.
Does the content show up elsewhere on the domain?
Has it been scraped? If the content has been scraped, you should file a content removal request with Google.
Check BoxSub-domain duplicate content
Does the same content exist on different sub-domains?
Check BoxCheck for a secure version of the site
Does the content exist on a secure version of the site?
Check BoxCheck other sites owned by the company
Is the content replicated on other domains owned by the company?
Check BoxCheck for “print” pages
If there are “printer friendly” versions of pages, they may be causing duplicate content.
Site architecture and internal linking
Check BoxNumber of links on a page
100-200 is a good target, but not a rule.
Check BoxVertical linking structures are in place
Homepage links to category pages.
Category pages link to sub-category and product pages as appropriate.
Product pages link to relevant category pages.
Check BoxHorizontal linking structures are in place
Category pages link to other relevant category pages.
Product pages link to other relevant product pages.
Check BoxLinks are in content
Does not utilize massive blocks of links stuck in the content to do internal linking.
Check BoxFooter links
Does not use a block of footer links instead of proper navigation.
Does not link to landing pages with optimized anchors.
Check BoxGood internal anchor text

Check BoxCheck for broken links
Link Checker and Xenu are good tools for this.
Additional reading:
Importance of Internal Linking
Internal Linking Tactics
Using Anchor Links to Make Google Ignore The First Link
Successful Site Architecture for SEO
The SEO Guide to Site Architecture
Information Architecture and Faceted Navigation
Technical issues
Check BoxProper use of 301s
Are 301s being used for all redirects?
If the root is being directed to a landing page, are they using a 301 instead of a 302?
Use Live HTTP Headers Firefox plugin to check 301s.
Check Box”Bad” redirects are avoided
These include 302s, 307s, meta refresh, and JavaScript redirects as they pass little to no value.
These redirects can easily be identified with a tool like Screaming Frog.
Check BoxRedirects point directly to the final URL and do not leverage redirect chains
Redirect chains significantly diminish the amount of link equity associated with the final URL.
Google has said that they will stop following a redirect chain after several redirects.
Check BoxUse of JavaScript
Is content being served in JavaScript?
Are links being served in JavaScript? Is this to do PR sculpting or is it accidental?
Check BoxUse of iFrames
Is content being pulled in via iFrames?
Check BoxUse of Flash
Is the entire site done in Flash, or is Flash used sparingly in a way that doesn’t hinder crawling?
Check BoxCheck for errors in Google Webmaster Tools
Google WMT will give you a good list of technical problems that they are encountering on your site (such as: 4xx and 5xx errors, inaccessible pages in the XML sitemap, and soft 404s)
Check BoxXML Sitemaps
Are XML sitemaps in place?
Are XML sitemaps covering for poor site architecture?
Are XML sitemaps structured to show indexation problems?
Do the sitemaps follow proper XML protocols?
Check BoxCanonical version of the site established through 301s

Check BoxCanonical version of site is specified in Google Webmaster Tools

Check BoxRel canonical link tag is properly implemented across the site
Make sure it points to the correct page, and every page doesn’t point to the homepage.
Check BoxUses absolute URLs instead of relative URLs
This can cause a lot of problems if you have a root domain with secure sections.
Site speed
Check Box

Review page load time for key pages

Is it significant for users or search engines?
Check BoxMake sure compression is enabled
Gzip Test
Check Box

Enable caching

Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Check Box

Minify your CSS/JS/HTML

Check BoxUse a good, fast host
Consider using a CDN for your images.
Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Additional reading:
Google Page Speed Insights
Best Practices for Page Speed

Mobile
Check BoxReview the mobile experience
Is there a mobile site set up?
If there is, is it a mobile site, responsive design, or dynamic serving?
Check Box

Make sure analytics are set up if separate mobile content exists

Check Box

If dynamic serving is being used, make sure the Vary HTTP header is being used

This helps alert search engines understand that the content is different for mobile users.
Google on dynamic serving.
Check BoxReview how the mobile experience matches up with the intent of mobile visitors
Do your mobile visitors have a different intent than desktop based visitors?
Check BoxEnsure faulty mobile redirects do not exist
If your site redirects mobile visitors away from their intended URL (typically to the homepage), you’re likely going to run into issues impacting your mobile organic performance.
Check BoxEnsure that the relationship between the mobile site and desktop site is established with proper markup
If a mobile site (m.) exists, does the desktop equivalent URL point to the mobile version with rel=”alternate”?
Does the mobile version canonical to the desktop version?
Official documentation.
International
Check BoxReview international versions indicated in the URL
ex: site.com/uk/ or uk.site.com
Check BoxEnable country based targeting in webmaster tools
If the site is targeted to one specific country, is this specified in webmaster tools?
If the site has international sections, are they targeted in webmaster tools?
Check BoxImplement hreflang / rel alternate if relevant
Documentation
Check BoxIf there are multiple versions of a site in the same language (such as /us/ and /uk/, both in English), update the copy been updated so that they are both unique

Check BoxMake sure the currency reflects the country targeted

Check BoxEnsure the URL structure is in the native language
Try to avoid having all URLs in the default language
Analytics
Check BoxAnalytics tracking code is on every page
You can check this using the “custom” filter in a Screaming Frog Crawl or by looking for self referrals.
Are there pages that should be blocked?
Check BoxThere is only one instance of a GA property on a page
Having the same Google Analytics property will create problems with pageview-related metrics such as inflating page views and pages per visit and reducing the bounce rate.
It is OK to have multiple GA properties listed, this won’t cause a problem.
Check BoxAnalytics is properly tracking and capturing internal searches

Check BoxDemographics tracking is set up
Check BoxAdwords and Adsense are properly linked if you are using these platforms
Instructions for linking AdWords
Instructions for linking AdSense
Check BoxInternal IP addresses are excluded
Official documentation
Check BoxUTM Campaign Parameters are used for other marketing efforts
Google URL Builder
Check BoxMeta refresh and JavaScript redirects are avoided
These can artificially lower bounce rates.
Check BoxEvent tracking is set up for key user interactions
Event Tracking Documentation
This audit covers the main technical elements of a site and should help you uncover any issues that are holding a site back. As with any project, the deliverable is critical. I’ve found focusing on the solution and impact (business case) is the best approach for site audit reports. While it is important to outline the problems, too much detail here can take away from the recommendations. If you’re looking for more resources on site audits, I recommend the following:

Helpful tools for doing a site audit:
Annie Cushing’s Site Audit
Web Developer Toolbar
User Agent Add-on
Firebug
Link Checker
SEObook Toolbar
MozBar (Moz’s SEO toolbar)
Xenu
Screaming Frog
Your own scraper
Inflow’s technical mobile best practices

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

For more including images see:
https://omhub.wordpress.com/2015/01/19/technical-site-audit-checklist-2015-edition/

Technical Website Audit Checklist for 2015 page posted “By Mike Armstrong”

20 of the most influential words in marketing

Please find 20 of the most influential words in marketing:

Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

The 20 of the most influential words in marketing page was posted “By Mike Armstrong” – The Voice of Social Media

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3 Redesign Tips For Your Business Website

New post on Online Marketing Hub

3 Redesign Tips For Your Business Website – by christopherjanb

When I started my job four years ago my job description included migrating our website into a new content management system including a full site redesign. This past spring, that finally happened.

As a planner, I outlined the entire process, got the necessary parties on board, and planned for a full site redesign including a significant content restructure. As a little bit of background information, our organization is composed a variety of departments, all with different needs, and different functions for their website. A solid plan with deadlines and tasks was a must.

For anyone that is lucky enough to be in a position that requires a full redesign, I offer the following three things to keep in mind.

Use your analytics wisely
Focus on user-centric thinking
Don’t skip the story boards – that means full story boards
Starting the redesign
The first thing I did was take screen shots of every single page of the website and copied all of the content into a word document. I walked through all of the content with the staff and asked them to improve their individual departmental sections. They key is to anticipate what content will be necessary when the site actually launches. The web ite will not be launched over night, so it is very likely that the content that is currently there will not be applicable when the site launches.

We had a great deal of redundant content. It was important to communicate the importance of links and anchors in order to help supervisors understand how to reorganize content in a way that would not overwhelm their customers.

Analytics
The second thing I did was run a Google Analytics report for the previous fiscal year and compared that to the fiscal year before that. Any pages that received less than 100 hits were removed and the content was eliminated or restructured.

Using analytics also helped determine pages that had too much or too little content. Page bounce rates, exits rates, and entry rates are all tools that can help determine if the content is meeting users needs.

Implement user-centric thinking
After working with departments to remove redundant content and updating old content, I was ready to break the news that our entire navigational and content structures were going to change.

Each department was accustomed to having their own section of the website. The site was structured in a way that said, “Here are our departments and here’s what we do. We hope you already have a general idea of what you’re looking for.”

The problem was that if customers were not acutely aware of the name and purpose of each department, the content was difficult to navigate. All of the departments had a great understanding of their services. Removing ourselves from our departments helped us realize that our current structure may not be as intuitive as we thought.

Instead we looked at the content and said, “What do our customers need” and then we directed them to a section of the site. Customers looking to plan an event now went to a section called “Plan an Event” which housed all of the information from every department that they would need to plan their event.

You can find room set up information, availability, catering, campus and departmental policies, and pricing information for every area (available for reservation) all in one location.

The web banner of each section would change so the customer knew whom to contact for various aspects of their event. If the sub-page referred to catering, the catering web banner, complete with contact information, was displayed in order to assist the customer in the best way possible.

Changing the content structure and navigation in order to better meet the needs of our customers was no small feat. All departments had to be on board with the change and all of our professional and student employees had to be retrained in order to be able to effectively utilize the site.

We already knew that a migration into a new content management system and a full site redesign meant our URLs were all going to change. This aided us in the decision to restructure the site because no matter what, all the promotional materials had to be redesigned.

I’ve heard horror stories from other organizations that this fact was not clearly communicated up front. They were in for an unpleasant surprise when they discovered that their marketing materials, though brand new, were outdated with the wrong website.

Additionally, the website redirect for us meant that all of the individual pages on the old site would be adjusted to redirect to the home page of the new site. Meaning that if a person was looking for the page advertising the bowling ally, they would be directed to the new website homepage and not the new website bowling page. Thus, more training and marketing materials were needed before implementing the new site.

The importance of storyboards
I have always understood and appreciated the value of storyboarding videos, websites, and other interactive pieces. This project was accomplished with the assistance of our information technology department and so our design elements were very limited. As such, the final content was delivered to departments was word documents instead of full site mock-ups with images and content together.

After the site was launched, there was some concern with the content structure. I believe this was due to the significance of the content restructure in addition to the timing of the project overall. The site restructure began in early spring and the new site was launched in August. Departments did communicate the because of these two constraints, visual tools would have helped them through the process.

The timeline length, though necessary, was also problematic. Some departments were unable to adjust their content for the launch and instead focused on what was needed right now. Additionally, July and August are busy months for our organization, which prevented some departments from dedicating the time and resources to their web content.

There is no magic formula for launching a website and again, it will not happen overnight. We waited four years to migrate our content and even though the time frame wasn’t ideal, we made it work. If I had it to do over again, I would have dedicated the time to creating the full storyboards in order to better showcase the site to all departments.

Initial results
The staff and student employees are now fully embracing the site including the user-centric structure. The user-centric focus is a significant change for our organization, but it is spilling over into our promotional materials as well. We created a series of new brochures (yes, brochures) that feature a “choose your own adventure” theme focusing on how to help customers get the most from our organization.

In the first two months since the redesign our website traffic has reached almost 40% of the total overall website from the entire previous fiscal year. Departments have also increased the number of online tools they are utilizing, specifically web forms, which has streamlined office productivity.

Redesigning a website will not happen overnight and it will not be an easy feat, but keeping the ideas mentioned about in mind can make it a much easier process.

photo credit: anatax64 via photopin cc

Author information

Kat Shanahan
UC Promotions Coordinator at UW-Whitewater
Kat Shanahan is the Promotions Coordinator for the James R. Connor University Center at the University of Wisconsin – Whitewater. Kat oversees the UC Graphics & Marketing department and manages 10 IMC campaigns yearly. Additionally, Kat works heavily in branding, social media, and technology. Kat is pursuing a MS in Integrated Marketing Communications from West Virginia University and serves a Student Ambassador/Blogger for the program. Kat also owns a small photography business focusing on event and lifestyle photography.
TwitterFacebookLinkedIn
The post 3 Redesign Tips For Your Business Website appeared first on SteamFee

For more on this article or content marketing in general please see:
http://omhub.wordpress.com/2014/10/31/3-redesign-tips-for-your-business-website/

The redesign tips for your business website page was posted “By Mike Armstrong”

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Social Media Tip about increasing your audience reach!

If you have something to promote to your audience of Twitter Followers, Facebook Friends or Business Page Likers or LinkedIn Contacts, such as an event, a new product launch or an offer use an automated software took like Hootsuite or Buffer to help you reach more of your audience.

You can schedule posts to go out before you get up, at times when your too busy to post, days you are off and times when your a sleep to help you reach more if your audience then you could be manual tweeting and posting alone.

Set up a campaign similar to a TV or radio campaign and get your message across over a sustained period of time depending on what it is that you are promoting.

The Social Media Tip about increasing your audience reach page was posted “By Mike Armstrong”

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Popular Cardiff Blog Posts from Yesterday, Tuesday and Last Week!

Networking Breakfast in Cardiff Bay:

http://maconsultancycardiff.com/business-networking-events/networking-breakfast-event-at-the-stunning-cote-brasserie-in-the-heart-of-cardiff-bay-for-this-friday/

Twitter Training Cardiff:

http://maconsultancycardiff.com/social-media-training-cardiff/twitter-training-cardiff-2/

Record Demand for England Rugby World Cup 2015 Tickets:

http://maconsultancycardiff.com/rugby-world-cup-2015/record-demand-for-england-rugby-world-cup-2015-tickets/

*If you like these popular marketing blog posts from yesterday you may also like these other marketing blog posts from Tuesday and Last week:

Tuesday’s popular marketing blog posts:

How to be above average on Twitter:

http://maconsultancycardiff.com/social-media/how-to-be-above-average-on-twitter/

Twitter Training Wales:

http://maconsultancycardiff.com/twitter-training/twitter-training-wales-2/

Content Marketing / Content Writing for Search Engine Optimisation

http://maconsultancycardiff.com/content-marketing/content-marketing-content-writing-for-search-engine-optimisation-2/

How Users view and interact with Google Search Engine Results Page

http://maconsultancycardiff.com/marketing/a-recent-post-about-how-users-view-and-interact-with-google-search-engine-results-page/

*If you like these popular blog posts from yesterday and Tuesday you might also like these popular posts from last week:

Popular Blogposts from last week:

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

http://maconsultancycardiff.com/business-news/does-your-website-work-for-you-if-not-engage-with-a-website-consultant/

Christmas Party Venue in Cardiff, South Wales

http://maconsultancycardiff.com/cardiff-business-news/christmas-party-venue-in-cardiff-south-wales/

Website Marketing Tip

http://maconsultancycardiff.com/business-marketing/website-marketing-tip/

Twitter Marketing Tip

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip/

Networking Event in Cardiff:

http://maconsultancycardiff.com/business-event-in-cardiff/networking-event-in-cardiff/

8 things you might not know about UK SME’s – An Infographic

http://maconsultancycardiff.com/business-news/8-things-you-might-not-know-about-uk-smes-an-infographic/

Rugby World Cup 2015 Fixture Schedule:

http://maconsultancycardiff.com/welsh-sport/rugby-world-cup-2015-fixture-schedule/

Beaujolais Day:

http://maconsultancycardiff.com/business-networking-events/beaujolais-day-in-south-wales-2/

Networking Event in Cardiff:

http://maconsultancycardiff.com/cardiff-business-event/business-networking-event-in-the-heart-of-the-city-of-cardiff-for-thursday/

30 Actionable Content Marketing Tips:

http://maconsultancycardiff.com/business-advice/30-actionable-content-marketing-tips-you-can-use-right-now/

5 Expert Tips regarding the Hashtag #

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Some popular Welsh Business Hashtags

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The popular Cardiff blog posts from yesterday and last week page was posted “By Mike Armstrong”

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5 Expert Tips regarding the Hashtag!

New post on Online Marketing Hub

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags
by christopherjanb

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.

Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!

But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.

Facebook was a slow adopter
It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. But now this little symbol connects conversations on Twitter, Tumblr, Facebook, Instagram, Pinterest, Flickr, YouTube, and Google+.

Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences:

The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. For example, if you want to share your picture of riding a bicycle in CP, New Delhi, you can share this picture using the hashtag and adding a little description like this:

“#Me on my #bicycle in #CP, New Delhi”

Using hashtags in front of words for explaining the picture helps in drawing the attention of the audiences towards you and your bicycle.

Important tactics for using hashtags in content
Using hashtags efficiently in social media content is a bit confusing for many social media marketers. You need to know the important tactics required for using these little symbols successfully.

Hashtags offer a vital link between digital marketing and communication.

Therefore, if you are aware of the strategies required for successfully using hashtags in your social media content, you can establish long term relationships with your target audience. This long term approach will eventually bring remarkable outcomes.

Here are 5 expert tips for marketing with hashtags.

1. Categorize your brand’s messages using hashtags

Hashtags have launched a new way of defining and categorizing topics of conversation over social media sites so that the audience can track down the posts related to an event or a group they were interested in. Hence, they are ideal for classifying the content, whether the posts are related to an imminent conference of your business or the products or services offered by your company.

When you upload the social media content, you can use the hashtags for describing its purpose and for adding value to what it is going to offer to the audience. Delineating posts using the hashtags help in promoting your business brand content.

Here is an example of Dairy Queen, which has labeled its Tumblr page posts using tags like #DairyQueens and #LoveMyDQ and it has also used the hashtags with its menu item flavors such as #chocolate, #Pumpkinpie, and #Cake for defining its branding pictures, animated graphics, videos in a better way. It will help its consumers find their social media content easily.

2. Expand your content reach

Hashtag not only helps in categorizing and describing your social media content, but it also helps in expanding the reach of your brand on a wider spectrum. By employing popular hashtags, which are commonly searched by the audience, you will significantly improve the visibility and sharing of your content.

Here is an example of Burt’s Bee, which has successfully attracted the attention of its audience to its latest #6SecondClassics branded videos by tweeting the clips with specific hashtags related to this campaign.

The popular hashtag used by this brand is #classic, which has helped Burt’s bee in expanding their reach among their audience.

Another example is Ford Fiesta, which has implemented the same strategy on Instagram. It has successfully complemented #FiestaMovement tag used for its cross country pictures of Ford Fiesta with famous hashtags like #Florida, #travel, and #malibu.

3. Start a topic trend with hashtags

While most of the popular hashtags used by you in your social media content help in increasing its visibility among the audience, they can also give you an opportunity to display your brand’s creativity. You can use the popular hashtags for defining your brand’s pictures over social media sites. One such example is Ben & Jerry, who have wisely adopted the “SharkWeek” hashtags of Discovery Channel in an attempt to capitalize the attention of the audience created by this weeklong TV program. Famous hashtags such as #SharkAfterDar, #Megalodon, and # SharkWeek were used for attracting the attention towards the shark themed posts of Ben & Jerry.

You can see that one of its branded picture feature a bucket full of Phish Food ice cream next to a fishing pole.

You can also invent the hashtags to promote your brand in a conventional way as this strategy has been successful for brands like MTV, which has modified the tag, #FollowMeMTV as #FollowMeFriday. It is a Twitter custom feature that allows other users to follow on the site.

4. Use the hashtags sparingly and wisely

It might sound counterintuitive, but it is important to use the hashtags sparingly and wisely to ensure good conversation settlement with your target audience. If you use too many hashtags in a single social media content post, your message will read like spam, which might deviate the social media content readers. There are different theories available over the internet related to the use of hashtags in a post, but it is considered safe to use one to three hashtags in a single post.

5. Choose simple hashtags

While choosing a hashtag for your social media content, it is important to ensure that your hashtags are easy to remember. Hashtags should be short and easy to spell or pronounce. It must exhibit the brief idea about the key topic of conversation.

While choosing your hashtag, you must consider your objectives, which is having your target audience come together for the conversation and also to ensure that it is easy to understand and remember.

Dancing with the Stars, is a perfect example, as it has used a short and simple hashtag, #DWTS for organizing people’s conversations about their show and engage with their consumers.

When you employ hashtags in your social media strategy, the solution is to ensure you are utilizing the right hashtags at the right place to make sure you are reaching your target audience in an optimistic way. If you will follow these five steps wisely while executing hashtag strategy in your social media content, you’ll be able to select a hashtag that is not only outstanding and unique, but will eventually help in keeping your audience intact during the conversations.

Keep in mind that it is acceptable to use universal hashtags such as #marketing or #webinars, but it is difficult to make those successful when demanding to have an exceptional conversation. Use various hashtags if the topic is right, but do not include extra hashtags.

Using hashtags could be fruitless for the brands if done inaccurately. So, how your brand can utilize the power of hashtags depends on how effectively you have created hashtags while adhering with the five key social media content strategy discussed above. There are continuously increasing number of brands realizing the real value of using hashtags but getting creative while choosing hashtags for your brand will surely yield better results.

Author Bio: Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media. He can be reached at Google Plus

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The post Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags appeared first on Jeffbullas’s Blog.

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*If you like these hashtag marketing tips, you might also like this Hashtag post or Twitter Marketing Tip:

Some popular Welsh Business Hashtags:

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The 5 Expert Tips regarding the Hashtag page was posted “By Mike Armstrong”

Would you like to find out how to increase your Website or Blog Traffic by 100% to 500%+

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The Would you like to find out how to increase your Website or Blog Traffic by 100% to 500%+ page was posted “By Mike Armstrong”

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Website Marketing Tip

If you want to increase the marketing of your website including raising the ranking of your site and increasing your page rankings, add a blog to your website and implement a content marketing strategy.

Additional Tip: If you are unsure of what to blog, how often to blog, what blogging platform to use and what type of content you should be blogging, engage with an SEO Consultant, Web Marketing Consultant, Marketing Consultant or Content Marketing Consultant similar to MA Consultancy for some help

*If you like this Web Marketing Tip you might also like this Twitter Tip & Content Writing Tip:

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*You might also like this additional Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

This Website Marketing Tip was created & posted “By Mike Armstrong”

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Basic SEO Tip – Link Building Tip

If you want to improve the ranking of your website get your real world contacts (Partners, Customers, Suppliers, Associations) with websites, to marketing your business and website on their website with a link.

Additional Tip: If you can get them to add some marketing info and a link for free or without exchange that’s perfect but if not exchanging a link (swapping your with one for them) is the next best option and it can also be worth paying for this type of marketing with a link on some sites (especially if they have a high ranking website or a high relevancy to your site website – such as a Trade Body or Association)!

*If you like this SEO Tip you might also like this Twitter Tip & Web Marketing Tip or our Link Building Service:

Twitter Marketing Tip

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The Basic SEO Tip – Link Building Tip was created & posted “By Mike Armstrong”

Website Marketing Tips

If you want to increase the marketing of your website including raising the ranking of your site and increasing your page rankings, add a blog to your website and implement a content marketing strategy.

Additional Tip: If you are unsure of what to blog, how often to blog, what blogging platform to use and what type of content you should be blogging, engage with an SEO Consultant, Web Marketing Consultant, Marketing Consultant or Content Marketing Consultant similar to MA Consultancy for some help.

*If you like this Web Marketing Tip you might also like this Twitter Marketing Tip:

Twitter Marketing Tip

This Website Marketing Tip was created & posted “By Mike Armstrong”

IMG_2503.JPG

Website Marketing Tip

If you want to increase the marketing of your website including raising the ranking of your site and increasing your page rankings, add a blog to your website and implement a content marketing strategy.

Additional Tip: If you are unsure of what to blog, how often to blog, what blogging platform to use and what type of content you should be blogging, engage with an SEO Consultant, Web Marketing Consultant, Marketing Consultant or Content Marketing Consultant similar to MA Consultancy for some help.

*If you like this Website Marketing Tip you might also like this Twitter Tip:

Twitter Marketing Tip

This Website Marketing Tip was created & posted “By Mike Armstrong”

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