Category: Website Consultant

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Online Marketing Agency Cardiff 

Looking for an Online Marketing Agency in Cardiff?

Why?

Maybe you’re looking for any of the following services?

Outsourced Online Marketing Agency Services:

  • Search Engine Optimisation / SEO – Onsite & Offsite Optimisation
  • Blogging 
  • Content Writing
  • Link Building
  • Social Media Marketing Services / SMM
  • Online Advertising

If you are looking for an Online Marketing Agency that provides  any of those Outsourced Online Marketing Services please give us a call on: 07517 024979 or email: maconsultancy1@gmail.com

In addition to our Outsourced Online Marketing services our Online Marketing Agency also provides:

Consultancy:

  • Online Marketing Consultancy
  • Web Marketing Consultancy
  • SEO Consultancy
  • Social Media Consultancy
  • Website Consultancy

& Training:

  • Online Marketing Training
  • Web Marketing Training
  • SEO Training
  • Social Media Training
  • Website Training

Online Marketing Agency Prices:

We can provide our services from just £100 a month, our training from £200 (for a 3 hour course), and consultancy from £250 (for 5 hours in a month).

Any questions?

Feel free to get in touch on either of our contact methods:

Call us on: 07517 024979 or email: maconsultancy1@gmail.com

The online marketing agency Cardiff post was written “By Mike Armstrong”

Online Marketing Agency Cardiff 

Looking for an Online Marketing Agency in Cardiff?

Why?

Maybe you’re looking for any of the following services?

Outsourced Online Marketing Agency Services:

  • Search Engine Optimisation / SEO – Onsite & Offsite Optimisation
  • Blogging 
  • Content Writing
  • Link Building
  • Social Media Marketing Services / SMM
  • Online Advertising

If you are looking for an Online Marketing Agency that provides  any of those Outsourced Online Marketing Services please give us a call on: 07517 024979 or email: maconsultancy1@gmail.com

In addition to our Outsourced Online Marketing services our Online Marketing Agency also provides:

Consultancy:

  • Online Marketing Consultancy
  • Web Marketing Consultancy
  • SEO Consultancy
  • Social Media Consultancy
  • Website Consultancy

& Training:

  • Online Marketing Training
  • Web Marketing Training
  • SEO Training
  • Social Media Training
  • Website Training

Online Marketing Agency Prices:

We can provide our services from just £100 a month, our training from £200 (for a 3 hour course), and consultancy from £250 (for 5 hours in a month).

Any questions?

Feel free to get in touch on either of our contact methods:

Call us on: 07517 024979 or email: maconsultancy1@gmail.com

The online marketing agency Cardiff post was written “By Mike Armstrong”

Business Services from trusted & reliable providers offering great value for money…

   

 As well as providing many business Services Online and Offline themselves, MA Consultancy also works with many trusted & reliable business service providers, who offer a wide range of business to business products or services.

If you would like to have a meeting with a professional to request a quote or for a free consultation, with some advice and knowledge about the business products or services that you require, please complete the contact form on the relevant business services page you are interested in, by clicking the link and seeing what service providers we work with.

Business Services included are:

  • A wide range of Marketing Services
  • Networking Opportunities
  • Business Exhibition Opportunities
  • Business Apps or Web Development
  • Graphic Fesign and/or Printing
  • Car Sales, Fleet provision or Car Leasing
  • Business Financial & Professional Services (Accountancy, Cost Reduction, Auto Enrolment, Legal Services, Debt Collection, Business Lasting Powers of Attorney)
  • Business Training
  • Office Cleaning etc.

Want your Business Service added to our offering?

Email: maconsultancy1@gmail.com

Business Services page posted “By Mike Armstrong”

333 Websites

Ten Top Website Tips from www.333websites.co.uk / @333websites

Website Tips – 1. Have a strong Brand Message on your Website!

Your website should project an image of your business that you want the world to see. The great news is that through good web design you can control that image.

In terms of physical design this means positioning your logo or key message in the top left hand corner – the part of the screen where the eyes of the website visitors are most naturally drawn to.

Website Tips – 2. Provide a clear navigation system for your website.

A good web designer will ensure that they use design techniques to lead the user around the screen and site. Clearly differentiated sub-sections and even a site map can ensure a concise, easy to follow navigation route, while good use of position, colour, contrast and size can all help focus the eye. Stick to one main navigation menu, remain consistent throughout the site, use sub-navigation and keep it uncluttered by avoiding drop down menus.

Website Tips – 3. Make your web intuitive and extremely easy to use!

Website visitors can be fickle and if a website is hard to navigate (or slow to get around) they’ll be off.

Ensure your website navigation buttons are obvious and easy to identify.

Towards the top of the page is a good place to put your navigation buttons and they should have appropriate links directly linking from page to page so the user can quickly and easily switch pages when something catches their interest.

Finally, ensure your website adheres to the functionalities that people have come to expect from modern websites.

For example, if text is underlined your user will naturally expect it to be a link so don’t user underlining unless it is a link.

Website Tips – 4. Keep your website design consistent throughout your website.

Website users like to know where they are within a website and if the style of your website pages change dramatically or somehow feels different, your website visitors will become disengaged and could start to feel lost.

Maintaining consistency will prevent this and will give your website a professional image.

Ensuring that everything matches, from heading sizes and typefaces to design, colour and style of image.

Website Tips – 5. Keep your website design simple!

The whole draw of using a website is that it should be quick and easy to use.

To this end simplicity is key.

At the touch of a button, succinct and useful information should be available to your users.

Today’s Internet surfers won’t hang around, so you need to make sure that the page is scannable.

This means not being afraid to use or leave in plenty of white space.

There is a theory that our eyes do not naturally work in a linear fashion. Given the chance they will take in more and then zoom in to an area of interest from the bigger picture.

Website Tips – 6. Ensure your website and content is easy to understand.

Visitors coming to your website typically won’t want to spend much time so ensure that every aspect is easy to understand; from the navigation to the copy. There are design techniques that can help make the information on a page easier to understand – think shorter sentences, larger font, sections differentiated by contrast and colour and, as previously mentioned, good use of white space. To this end, there are some common rules of thumb: never use more than three typefaces, or more than three different point sizes for a font and keep lines of text to 18 words – 50-80 characters – max!

Website Tips – 7. Ensure that your website degrades gracefully!

Not everyone has the latest pc and the fastest broadband so you should make sure that your website and the code used, is as simple as it can be without compromising on the elements that you require.

HTML code needs to degrade gracefully and not slow down or cause problems to lower spec computers.

If you cause an IT issue on your visitors pc, you can be sure that the customer won’t be back again and would also not be recommending your business or website to anyone else!

Website Tips – 8. Write your content with your target audience in mind and keep it jargon free.

When writing or commissioning the copy for your website, you should bear in mind your target audience.

Tempting as it is to use the medium to bombard the user with all the information you can, so need to keep it succinct in style and use laymen’s terms if appropriate.

If you have to use technical terms include a glossary.

If you are hoping to attract visitors through search engine optimisation (SEO) you will need to consider the “key words” people will be using in their searches.

These “key words” should be weaved into the copy as often as is appropriate to help propel your website up the search engines page rankings.

Website Tips – 9. Consider the usability of your Website!

At the end of the day if your website isn’t usable visitors will be off – as quick as a mouse. So, when working on the web design, consider the end user’s experience of the site.
It can be a good idea to make a list of the things a user will want to use your site for and then checking that these are easy to achieve and if necessary are readily available from the homepage – e.g. Start shopping, Current offers, Book an appointment etc. Then test early and throughout the process test and test again. The only way to really check that your site is as user friendly as it can be is to test it out on people who know nothing about your business.

Website Tips – 10. Make sure that your new website is compliant.

A good website should adhere to certain guidelines. For example, all websites could comply with the Web Accessibility Initiative (WAI). This ensures that websites are suitable and accessible for people with disabilities and cover aspects of web design such as screen flickering – line with the Disability Discrimination Act (DDA).

There are many other guideline that should be looking in to.

The Website Tips page was written “By Mike Armstrong” MD of UK Web Design Company 333 Websites and UK Web Marketing Agency MA Consultancy.

Technical Website Audit Checklist for 2015

New post on Online Marketing Hub
Technical Website Audit Checklist: 2015 Edition

by christopherjanb
Posted by GeoffKenyon

Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015. Some of the biggest changes were the addition of sections for mobile, international, and site speed.

This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. At the end of your audit, don’t write a document that says what’s wrong with the website. Instead, create a document that says what needs to be done. Then explain why these actions need to be taken and why they are important. What I’ve found to really helpful is to provide a prioritized list along with your document of all the actions that you would like them to implement. This list can be handed off to a dev or content team to be implemented easily. These teams can refer to your more thorough document as needed.

Quick overview
Check BoxCheck indexed pages
Do a site: search.
How many pages are returned? (This can be way off so don’t put too much stock in this).
Is the homepage showing up as the first result?
If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site. This may be less of a concern as Google’s John Mueller recently said that your homepage doesn’t need to be listed first.
Check BoxReview the number of organic landing pages in Google Analytics

Does this match with the number of results in a site: search?
This is often the best view of how many pages are in a search engine’s index that search engines find valuable.
Check BoxSearch for the brand and branded terms

Is the homepage showing up at the top, or are correct pages showing up?
If the proper pages aren’t showing up as the first result, there could be issues, like a penalty, in play.
Check BoxCheck Google’s cache for key pages
Is the content showing up?
Are navigation links present?
Are there links that aren’t visible on the site?
PRO Tip:
Don’t forget to check the text-only version of the cached page. Here is a
bookmarklet to help you do that.
Check BoxDo a mobile search for your brand and key landing pages

Does your listing have the “mobile friendly” label?
Are your landing pages mobile friendly?
If the answer is no to either of these, it may be costing you organic visits.
On-page optimization
Check BoxTitle tags are optimized
Title tags should be optimized and unique.
Your brand name should be included in your title tag to improve click-through rates.
Title tags are about 55-60 characters (512 pixels) to be fully displayed. You can test here or review title pixel widths in Screaming Frog.
Check BoxImportant pages have click-through rate optimized titles and meta descriptions
This will help improve your organic traffic independent of your rankings.
You can use SERP Turkey for this.
Check Box

Check for pages missing page titles and meta descriptions

Check BoxThe on-page content includes the primary keyword phrase multiple times as well as variations and alternate keyword phrases

Check BoxThere is a significant amount of optimized, unique content on key pages

Check BoxThe primary keyword phrase is contained in the H1 tag

Check Box

Images’ file names and alt text are optimized to include the primary keyword phrase associated with the page.

Check BoxURLs are descriptive and optimized
While it is beneficial to include your keyword phrase in URLs, changing your URLs can negatively impact traffic when you do a 301. As such, I typically recommend optimizing URLs when the current ones are really bad or when you don’t have to change URLs with existing external links.
Check BoxClean URLs
No excessive parameters or session IDs.
URLs exposed to search engines should be static.
Check BoxShort URLs
115 characters or shorter – this character limit isn’t set in stone, but shorter URLs are better for usability.
Additional reading:
Best Practices for URLs
URL Rewriting Tool
mod_rewrite Cheat Sheet
Creating 301 Redirects With .htaccess
Content
Check BoxHomepage content is optimized
Does the homepage have at least one paragraph?
There has to be enough content on the page to give search engines an understanding of what a page is about. Based on my experience, I typically recommend at least 150 words.
Check BoxLanding pages are optimized
Do these pages have at least a few paragraphs of content? Is it enough to give search engines an understanding of what the page is about?
Is it template text or is it completely unique?
Check BoxSite contains real and substantial content
Is there real content on the site or is the “content” simply a list of links?
Check BoxProper keyword targeting
Does the intent behind the keyword match the intent of the landing page?
Are there pages targeting head terms, mid-tail, and long-tail keywords?
Check BoxKeyword cannibalization
Do a site: search in Google for important keyword phrases.
Check for duplicate content/page titles using the Moz Pro Crawl Test.
Check BoxContent to help users convert exists and is easily accessible to users
In addition to search engine driven content, there should be content to help educate users about the product or service.
Check BoxContent formatting
Is the content formatted well and easy to read quickly?
Are H tags used?
Are images used?
Is the text broken down into easy to read paragraphs?
Check BoxGood headlines on blog posts
Good headlines go a long way. Make sure the headlines are well written and draw users in.
Check BoxAmount of content versus ads
Since the implementation of Panda, the amount of ad-space on a page has become important to evaluate.
Make sure there is significant unique content above the fold.
If you have more ads than unique content, you are probably going to have a problem.
Additional reading:
How to Write Magnetic Headlines
SEO Copywriting Tips for Improved Link Building
The Ultimate Blogger Writing Guide
Tips to Earn Links and Tweets to Your Blog Post
Duplicate content
Check BoxThere should be one URL for each piece of content
Do URLs include parameters or tracking code? This will result in multiple URLs for a piece of content.
Does the same content reside on completely different URLs? This is often due to products/content being replicated across different categories.
Pro Tip:
Exclude common parameters, such as those used to designate tracking code, in Google Webmaster Tools. Read more at
Search Engine Land.
Check BoxDo a search to check for duplicate content
Take a content snippet, put it in quotes and search for it.
Does the content show up elsewhere on the domain?
Has it been scraped? If the content has been scraped, you should file a content removal request with Google.
Check BoxSub-domain duplicate content
Does the same content exist on different sub-domains?
Check BoxCheck for a secure version of the site
Does the content exist on a secure version of the site?
Check BoxCheck other sites owned by the company
Is the content replicated on other domains owned by the company?
Check BoxCheck for “print” pages
If there are “printer friendly” versions of pages, they may be causing duplicate content.
Site architecture and internal linking
Check BoxNumber of links on a page
100-200 is a good target, but not a rule.
Check BoxVertical linking structures are in place
Homepage links to category pages.
Category pages link to sub-category and product pages as appropriate.
Product pages link to relevant category pages.
Check BoxHorizontal linking structures are in place
Category pages link to other relevant category pages.
Product pages link to other relevant product pages.
Check BoxLinks are in content
Does not utilize massive blocks of links stuck in the content to do internal linking.
Check BoxFooter links
Does not use a block of footer links instead of proper navigation.
Does not link to landing pages with optimized anchors.
Check BoxGood internal anchor text

Check BoxCheck for broken links
Link Checker and Xenu are good tools for this.
Additional reading:
Importance of Internal Linking
Internal Linking Tactics
Using Anchor Links to Make Google Ignore The First Link
Successful Site Architecture for SEO
The SEO Guide to Site Architecture
Information Architecture and Faceted Navigation
Technical issues
Check BoxProper use of 301s
Are 301s being used for all redirects?
If the root is being directed to a landing page, are they using a 301 instead of a 302?
Use Live HTTP Headers Firefox plugin to check 301s.
Check Box”Bad” redirects are avoided
These include 302s, 307s, meta refresh, and JavaScript redirects as they pass little to no value.
These redirects can easily be identified with a tool like Screaming Frog.
Check BoxRedirects point directly to the final URL and do not leverage redirect chains
Redirect chains significantly diminish the amount of link equity associated with the final URL.
Google has said that they will stop following a redirect chain after several redirects.
Check BoxUse of JavaScript
Is content being served in JavaScript?
Are links being served in JavaScript? Is this to do PR sculpting or is it accidental?
Check BoxUse of iFrames
Is content being pulled in via iFrames?
Check BoxUse of Flash
Is the entire site done in Flash, or is Flash used sparingly in a way that doesn’t hinder crawling?
Check BoxCheck for errors in Google Webmaster Tools
Google WMT will give you a good list of technical problems that they are encountering on your site (such as: 4xx and 5xx errors, inaccessible pages in the XML sitemap, and soft 404s)
Check BoxXML Sitemaps
Are XML sitemaps in place?
Are XML sitemaps covering for poor site architecture?
Are XML sitemaps structured to show indexation problems?
Do the sitemaps follow proper XML protocols?
Check BoxCanonical version of the site established through 301s

Check BoxCanonical version of site is specified in Google Webmaster Tools

Check BoxRel canonical link tag is properly implemented across the site
Make sure it points to the correct page, and every page doesn’t point to the homepage.
Check BoxUses absolute URLs instead of relative URLs
This can cause a lot of problems if you have a root domain with secure sections.
Site speed
Check Box

Review page load time for key pages

Is it significant for users or search engines?
Check BoxMake sure compression is enabled
Gzip Test
Check Box

Enable caching

Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Check Box

Minify your CSS/JS/HTML

Check BoxUse a good, fast host
Consider using a CDN for your images.
Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Additional reading:
Google Page Speed Insights
Best Practices for Page Speed

Mobile
Check BoxReview the mobile experience
Is there a mobile site set up?
If there is, is it a mobile site, responsive design, or dynamic serving?
Check Box

Make sure analytics are set up if separate mobile content exists

Check Box

If dynamic serving is being used, make sure the Vary HTTP header is being used

This helps alert search engines understand that the content is different for mobile users.
Google on dynamic serving.
Check BoxReview how the mobile experience matches up with the intent of mobile visitors
Do your mobile visitors have a different intent than desktop based visitors?
Check BoxEnsure faulty mobile redirects do not exist
If your site redirects mobile visitors away from their intended URL (typically to the homepage), you’re likely going to run into issues impacting your mobile organic performance.
Check BoxEnsure that the relationship between the mobile site and desktop site is established with proper markup
If a mobile site (m.) exists, does the desktop equivalent URL point to the mobile version with rel=”alternate”?
Does the mobile version canonical to the desktop version?
Official documentation.
International
Check BoxReview international versions indicated in the URL
ex: site.com/uk/ or uk.site.com
Check BoxEnable country based targeting in webmaster tools
If the site is targeted to one specific country, is this specified in webmaster tools?
If the site has international sections, are they targeted in webmaster tools?
Check BoxImplement hreflang / rel alternate if relevant
Documentation
Check BoxIf there are multiple versions of a site in the same language (such as /us/ and /uk/, both in English), update the copy been updated so that they are both unique

Check BoxMake sure the currency reflects the country targeted

Check BoxEnsure the URL structure is in the native language
Try to avoid having all URLs in the default language
Analytics
Check BoxAnalytics tracking code is on every page
You can check this using the “custom” filter in a Screaming Frog Crawl or by looking for self referrals.
Are there pages that should be blocked?
Check BoxThere is only one instance of a GA property on a page
Having the same Google Analytics property will create problems with pageview-related metrics such as inflating page views and pages per visit and reducing the bounce rate.
It is OK to have multiple GA properties listed, this won’t cause a problem.
Check BoxAnalytics is properly tracking and capturing internal searches

Check BoxDemographics tracking is set up
Check BoxAdwords and Adsense are properly linked if you are using these platforms
Instructions for linking AdWords
Instructions for linking AdSense
Check BoxInternal IP addresses are excluded
Official documentation
Check BoxUTM Campaign Parameters are used for other marketing efforts
Google URL Builder
Check BoxMeta refresh and JavaScript redirects are avoided
These can artificially lower bounce rates.
Check BoxEvent tracking is set up for key user interactions
Event Tracking Documentation
This audit covers the main technical elements of a site and should help you uncover any issues that are holding a site back. As with any project, the deliverable is critical. I’ve found focusing on the solution and impact (business case) is the best approach for site audit reports. While it is important to outline the problems, too much detail here can take away from the recommendations. If you’re looking for more resources on site audits, I recommend the following:

Helpful tools for doing a site audit:
Annie Cushing’s Site Audit
Web Developer Toolbar
User Agent Add-on
Firebug
Link Checker
SEObook Toolbar
MozBar (Moz’s SEO toolbar)
Xenu
Screaming Frog
Your own scraper
Inflow’s technical mobile best practices

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

For more including images see:
https://omhub.wordpress.com/2015/01/19/technical-site-audit-checklist-2015-edition/

Technical Website Audit Checklist for 2015 page posted “By Mike Armstrong”

Business Consultancy Cardiff & Newport, South Wales

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Our Business Consultancy Cardiff & Newport, South Wales services include:

  • Sales Consultancy Cardiff & Newport, South Wales (Telesales Consultancy Cardiff & Newport, South Wales, Call Centre Consultancy Cardiff & Newport, South Wales, Field Sales Consultancy Cardiff & Newport, South Wales, Solutions Sales & E-commerce Sales Consultancy Cardiff & Newport, South Wales),
  • Marketing Consultancy Cardiff & Newport, South Wales (SEO Consultancy Cardiff & Newport, South Wales, Email Marketing Consultancy Cardiff & Newport, South Wales, Web Marketing Consultancy Cardiff & Newport, South Wales, Social Media Consultancy Cardiff & Newport, South Wales, Exhibitions Consultancy Cardiff & Newport, South Wales),
  • Sales & Marketing Consultancy Cardiff & Newport, South Wales (all of the above),
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  • Website Consultancy Cardiff & Newport, South Wales (Website Construction, Web Design, Onsite Optimisation, Offsite Optimisation, E-commerce & SEO Consultancy in Cardiff & Newport, South Wales),
  • SEO Consultancy Cardiff & Newport, South Wales / Search Engine Consultancy Cardiff & Newport, South Wales (Link Building, Blogging, Onsite Optimisation, Social Media, Content Marketing, Content Writing),
  • Social Media Consultancy Cardiff & Newport, South Wales (Blogs, Google+ & Facebook Pages, Multiple Twiter Accounts, Video Marketing, Picture Marketing, Staff engagement with Social Profiles etc.),
  • Web Marketing Consultancy Cardiff & Newport, South Wales (Adwords, SEO, Online Lead Generation, Social Media Marketing),
  • E-commerce Consultancy Cardiff & Newport, South Wales (Online Shop Development, Pricing, Marketing Strategy, Competitor Analysis),
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  • Exhibition Consultancy Cardiff & Newport, South Wales (Exhibition Planning & Exhibition Strategy),

All Business Consultancy Cardiff & Newport, South Wales Enquiries to: 07517 024979 or email: maconsultancy1@gmail.com

The Business Consultancy Cardiff & Newport, South Wales page was posted “By Mike Armstrong”

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The A to Z of Landing pages that work…

New post on Online Marketing Hub

The ABCs of Landing Pages That Work [Infographic] by christopherjanb

Landing pages are bread and butter. Landing pages never stutter.

Landing pages are rhyme and reason. Landing pages stay in season.

See what I did there? Rhymes help make learning fun and easy.

And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online.

So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages?

An infographic that visually depicts each rhyme!

Landing page rhyme time
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales.

Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track.

Let’s jump right in to the ABCs of landing pages that work!

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Want to publish this infographic on your own site?

Copy and paste the following code into your blog post or web page:

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Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

You can also click here to download a PDF of the infographic (133.6 MB), which is suitable for printing and hanging near your workspace when you need to see it most.

Over to you …
Can you think of a rhyme to help you remember your favorite landing page tip?

Which rhyme in the infographic will be your first priority the next time you create a landing page?

Head over to Google+ and let us know!

About the Author: Steven A. Lowe is a consultant, software developer, inventor, entrepreneur, author, musician, and lover of puns. He ran an innovative custom software development company for nearly a decade before joining ThoughtWorks as a Principal Consultant in 2014. Check out Steven’s ebook series on landing pages, and follow him on Twitter.

The post The ABCs of Landing Pages That Work [Infographic] appeared first on Copyblogger.

For more on content marketing see:
http://omhub.wordpress.com/2014/11/24/the-abcs-of-landing-pages-that-work-infographic/fr

The A to Z of Landing pages that work page was posted “By Mike Armstrong”

Web Marketing Training Courses in Cardiff, Newport, South Wales, Wales or the rest of the UK

For Sales & Marketing Training Courses in Cardiff, Newport, South Wales, Wales or the rest of the UK including Web Marketing Training Courses, Social Media Training Courses, SEO Training Courses, Blogging Training Courses, WordPress Training Courses, Content Writing or Content Marketing Training Courses or other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses please visit our Sales & Marketing Training Courses page on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Web Marketing Training Course Prices:

All of our off the shelf Sales & Marketing Training Courses including Web Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Web Marketing Training Course Styles:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Web Marketing Training Courses are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Web Marketing Training Courses in Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

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3 Redesign Tips For Your Business Website

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3 Redesign Tips For Your Business Website – by christopherjanb

When I started my job four years ago my job description included migrating our website into a new content management system including a full site redesign. This past spring, that finally happened.

As a planner, I outlined the entire process, got the necessary parties on board, and planned for a full site redesign including a significant content restructure. As a little bit of background information, our organization is composed a variety of departments, all with different needs, and different functions for their website. A solid plan with deadlines and tasks was a must.

For anyone that is lucky enough to be in a position that requires a full redesign, I offer the following three things to keep in mind.

Use your analytics wisely
Focus on user-centric thinking
Don’t skip the story boards – that means full story boards
Starting the redesign
The first thing I did was take screen shots of every single page of the website and copied all of the content into a word document. I walked through all of the content with the staff and asked them to improve their individual departmental sections. They key is to anticipate what content will be necessary when the site actually launches. The web ite will not be launched over night, so it is very likely that the content that is currently there will not be applicable when the site launches.

We had a great deal of redundant content. It was important to communicate the importance of links and anchors in order to help supervisors understand how to reorganize content in a way that would not overwhelm their customers.

Analytics
The second thing I did was run a Google Analytics report for the previous fiscal year and compared that to the fiscal year before that. Any pages that received less than 100 hits were removed and the content was eliminated or restructured.

Using analytics also helped determine pages that had too much or too little content. Page bounce rates, exits rates, and entry rates are all tools that can help determine if the content is meeting users needs.

Implement user-centric thinking
After working with departments to remove redundant content and updating old content, I was ready to break the news that our entire navigational and content structures were going to change.

Each department was accustomed to having their own section of the website. The site was structured in a way that said, “Here are our departments and here’s what we do. We hope you already have a general idea of what you’re looking for.”

The problem was that if customers were not acutely aware of the name and purpose of each department, the content was difficult to navigate. All of the departments had a great understanding of their services. Removing ourselves from our departments helped us realize that our current structure may not be as intuitive as we thought.

Instead we looked at the content and said, “What do our customers need” and then we directed them to a section of the site. Customers looking to plan an event now went to a section called “Plan an Event” which housed all of the information from every department that they would need to plan their event.

You can find room set up information, availability, catering, campus and departmental policies, and pricing information for every area (available for reservation) all in one location.

The web banner of each section would change so the customer knew whom to contact for various aspects of their event. If the sub-page referred to catering, the catering web banner, complete with contact information, was displayed in order to assist the customer in the best way possible.

Changing the content structure and navigation in order to better meet the needs of our customers was no small feat. All departments had to be on board with the change and all of our professional and student employees had to be retrained in order to be able to effectively utilize the site.

We already knew that a migration into a new content management system and a full site redesign meant our URLs were all going to change. This aided us in the decision to restructure the site because no matter what, all the promotional materials had to be redesigned.

I’ve heard horror stories from other organizations that this fact was not clearly communicated up front. They were in for an unpleasant surprise when they discovered that their marketing materials, though brand new, were outdated with the wrong website.

Additionally, the website redirect for us meant that all of the individual pages on the old site would be adjusted to redirect to the home page of the new site. Meaning that if a person was looking for the page advertising the bowling ally, they would be directed to the new website homepage and not the new website bowling page. Thus, more training and marketing materials were needed before implementing the new site.

The importance of storyboards
I have always understood and appreciated the value of storyboarding videos, websites, and other interactive pieces. This project was accomplished with the assistance of our information technology department and so our design elements were very limited. As such, the final content was delivered to departments was word documents instead of full site mock-ups with images and content together.

After the site was launched, there was some concern with the content structure. I believe this was due to the significance of the content restructure in addition to the timing of the project overall. The site restructure began in early spring and the new site was launched in August. Departments did communicate the because of these two constraints, visual tools would have helped them through the process.

The timeline length, though necessary, was also problematic. Some departments were unable to adjust their content for the launch and instead focused on what was needed right now. Additionally, July and August are busy months for our organization, which prevented some departments from dedicating the time and resources to their web content.

There is no magic formula for launching a website and again, it will not happen overnight. We waited four years to migrate our content and even though the time frame wasn’t ideal, we made it work. If I had it to do over again, I would have dedicated the time to creating the full storyboards in order to better showcase the site to all departments.

Initial results
The staff and student employees are now fully embracing the site including the user-centric structure. The user-centric focus is a significant change for our organization, but it is spilling over into our promotional materials as well. We created a series of new brochures (yes, brochures) that feature a “choose your own adventure” theme focusing on how to help customers get the most from our organization.

In the first two months since the redesign our website traffic has reached almost 40% of the total overall website from the entire previous fiscal year. Departments have also increased the number of online tools they are utilizing, specifically web forms, which has streamlined office productivity.

Redesigning a website will not happen overnight and it will not be an easy feat, but keeping the ideas mentioned about in mind can make it a much easier process.

photo credit: anatax64 via photopin cc

Author information

Kat Shanahan
UC Promotions Coordinator at UW-Whitewater
Kat Shanahan is the Promotions Coordinator for the James R. Connor University Center at the University of Wisconsin – Whitewater. Kat oversees the UC Graphics & Marketing department and manages 10 IMC campaigns yearly. Additionally, Kat works heavily in branding, social media, and technology. Kat is pursuing a MS in Integrated Marketing Communications from West Virginia University and serves a Student Ambassador/Blogger for the program. Kat also owns a small photography business focusing on event and lifestyle photography.
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The redesign tips for your business website page was posted “By Mike Armstrong”

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Does your website work for you? – If not engage with a Website Consultant

Does your Business or Company have a Website that works well for the business?

Is it;
Attracting new business enquiries,
Engaging with existing customers, Selling your business strengths,
Making you Stand out in your Industry,
Converting as well as it can be?

If the answer to any or all of these questions is no, and you would like to get your website working better for you, then it is time you engaged with a website consultant.

What is a Website Consultant?

A Website Consultant is someone who can review your website and analysis whether it is fulfilling your objectives and working well for you.

How can a Website Consultant help you?

A website consultant can ensure your website carries the right message for your business. They can ensure that your website is generating the enquiries that you require and that you are converting those enquiries.

A Website Consultant can help your business to achieve business goals and objectives and can ensure that you start standing out, in your sector or beyond.

How do you get a Website Consultant to give you a free consultation?

For a free 1 hour consultation (in South Wales or the South West) with a Website Consultant call: 07517 024979 or email: maconsultancy1@gmail.com

Outside of South Wales or the South West, I can perform an initial consultation online or via phone.

Our Website Consultants can advise on SEO, Website Content, Content Marketing, Blogging, Social Media Marketing, E-commerce, Web Design, Web Functionality, Website Platforms, CMS Systems (Content Management Systems), Website Upgrades, Adwords and other Website Marketing options and many more website related services.

The Does your website work for you? – If not engage with a Website Consultant page was posted “By Mike Armstrong”

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Would you like to find out how to increase your Website or Blog Traffic by 100% to 500%+ ???

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If so call: 07517 024979 or email: maconsultancy1@gmail.com

The Would you like to find out how to increase your Website or Blog Traffic by 100% to 500%+ page was posted “By Mike Armstrong”

IMG_2503.JPG

Does your website work for you? – If not engage with a Website Consultant…

Does your Business or Company have a Website that works well for the business?

Is it;
Attracting new business enquiries,
Engaging with existing customers, Selling your business strengths,
Making you Stand out in your Industry,
Converting as well as it can be?

If the answer to any or all of these questions is no, and you would like to get your website working better for you, then it is time you engaged with a website consultant.

What is a Website Consultant?

A Website Consultant is someone who can review your website and analysis whether it is fulfilling your objectives and working well for you.

How can a Website Consultant help you?

A website consultant can ensure your website carries the right message for your business. They can ensure that your website is generating the enquiries that you require and that you are converting those enquiries.

A Website Consultant can help your business to achieve business goals and objectives and can ensure that you start standing out, in your sector or beyond.

How do you get a Website Consultant to give you a free consultation?

For a free 1 hour consultation (in South Wales or the South West) with a Website Consultant call: 07517 024979 or email: maconsultancy1@gmail.com

Outside of South Wales or the South West, I can perform an initial consultation online or via phone.

Our Website Consultants can advise on SEO, Website Content, Content Marketing, Blogging, Social Media Marketing, E-commerce, Web Design, Web Functionality, Website Platforms, CMS Systems (Content Management Systems), Website Upgrades, Adwords and other Website Marketing options and many more website related services.

The Does your website work for you? – If not engage with a Website Consultant page was posted “By Mike Armstrong”

IMG_0153.JPG