Category: Web Marketing Tip

Twitter Marketing Tip 12

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Step up your social media game with this Twitter marketing tip to get you standing out from the competition: 

Add Commentary To Shared Content 

If you’re sharing content on Twitter, try to fit in a point related to the article or flag up an important section of the piece. 

This will go a long way to helping your brand establish a name in the industry and be seen as a thought leader. 

This shows your company is staffed by people clued up about the industry that they are in, helping to establish brand trust. 

Alternatively, if the piece of content was authored by a particular influencer in your field, you can tag them in the post or ask a follow-up question. This is great if you want to connect with them and their community as it helps to create a natural relationship. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

Twitter Marketing Tip 12 page posted “By Mike Armstrong”

Twitter Marketing Tip 9

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Here a Twitter marketing secret that will separate the top tier of pros from the rest. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition:

Use Rich Media To Help Crowdsource Content 

Asking for user generated content on Twitter is a good start, but it can be taken further by using rich media to encourage people to give opinions, make suggestions, and engage with your campaigns. 

For example, in 2014 @AdidasNEOlabel wanted to crowdsource ideas for a fashion show they were running that would connect with their target audience of 14-19 year olds and drive sales of their upcoming range.

They used Twitter cards to vote between which outfits would be used in the show, Vines of the event throughout the day, and used Twitter video showing people how they could get involved. This helped to create over a billion impressions for their NEO campaign, as well as a peak engagement rate of 18.4%. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

The Twitter Marketing Tip 9 page was posted “By Mike Armstrong”


20 of the most influential words in marketing

Please find 20 of the most influential words in marketing:

Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

The 20 of the most influential words in marketing page was posted “By Mike Armstrong” – The Voice of Social Media

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How to Triple your Twitter Followers – in just 10 mins a week!

New post on Online Marketing Hub

How I Spent 10 Minutes Per Week to Triple My Twitter Followers
by christopherjanb

I wanted to share a quick technique that has allowed me to triple my Twitter followers over the past few months.

Now, it’s obvious that one of the best ways to get more followers is to consistently tweet quality content. But are you doing that?

How much time does that take?

It would require combing the web for hours per day just to find a list of 10 quality articles that others might be interested in.

I’m going to teach you how to spend about 10 minutes per week setting up a series of tweets that allowed me to triple my followers.

I have only just started and with 200 followers, it had nothing to do with user experience or growth.

Check out the stats below from Twitter Counter. The blue line is my followers increasing and then red bars are the number of times I tweet per day.

Notice that my number of tweets remain the same, while my followers steadily increase?

This is literally the only tactic I’ve been using, so everything you see is a result of this.

Now I’m not going to pretend this is some kind of follower growth explosion. But, this is a quick and easy way to consistently build a steady stream of real followers.

I’m calling it the slow growth tactic.

What is the slow growth tactic?
Simply put, the slow growth tactic is tweeting high quality, sharable content that is related to your businesses niche, then maximizing the number of people who will see that you’ve shared this content by tagging it with the most popular related hashtags.

I know, I know, this just sounds like hashtagging a tweet. But it’s the combination of quality and highly shareable content mixed with the most popular related hashtags that makes this actually work.

For example, let’s say I run a business that sells handmade dog collars. First, I’d find a high quality and popular article related to pet care. Maybe something about walking your dog, or a funny article about cute dogs.

What’s important is that it’s highly shareable. Next, we find the most popular keywords (max. 2 – 3) related to pets and include them in our tweet.

When we combine the right content with the most popular hashtags, we get a recipe for new followers and more re-tweets.

(Note: I’ve put together a bonus resource at the end of this post that will provide you with 100 popular Twitter hashtags that you can copy for your Tweets)

Why does this work?
Consistently Tweeting quality content related to your business niche does two things to help your Twitter presence.

First, people want to follow you simply because you’re a source of great content.

For example, let’s say someone see’s a tweet of yours that was retweeted by a popular account. Most likely they’re going to quickly hop onto your profile to see what you’re all about.

One quick glance at your Twitter feed reveals a consistent resource of awesome, valuable content. This is a big factor in them deciding to follow you.

Secondly, repeatedly tweeting this type of content builds your presence as an authority in your niche. This, above everything else, is super important.

When you are perceived as an authority, it means people trust you. And trust is a huge factor in people being willing to pay you for your information.

How to get started?
To make this as efficient as possible, we’re going to use a service called Buffer.

If you don’t know what Buffer is, it’s an app that allows you to schedule your tweets and Facebook posts in advance. If you’re already using a tweet scheduling service (like Hootsuite) that’s fine as well, but it might

take you longer (you’ll see why). First, you’ll need to sign up for a free account with Buffer (not an affiliate link). The reason I like to use Buffer? They have recently introduced a new feature called “Suggestions”.

They basically curate highly sharable content from a variety of subjects and write the tweets for you, linking to the content. All you need to do is add the tweet to your cue. This is a huge shortcut and it saves a ton of time in our search for high quality content.

Here’s where the magic happens. After adding the tweet to your cue, then you add the most popular hashtags associated with the subject of your tweet.

This makes your tweets appear in search results, and on people’s feeds who are following these hashtags. When they see the great content, they follow you, and a lot of the time, re-tweet you.

For example, let’s say I’m a User Interface Designer who runs a small business where I sell PSD files of mobile templates I’ve design. I’m looking to attract followers who were interested in mobile design, since they are more likely to respond to my own content (and buy from me).

If I check out Buffer’s Suggestions section, I would see they have a tweet that says “We Studied 10,000 Mobile Apps. Here’s What We Learned” with a link to a blog post.

I would add this to my queue, then edit it to include the most popular associated hashtags, like #UXDesign #Mobile and #iOS. Finding the most popular hashtags is one of the most important parts, I’ll show you more on this later.

Now it goes without saying, for this to work you should be choosing content from a subject that relates to your businesses niche.

This is why Buffer’s suggestions won’t always work.

The slow growth tactic without Buffer’s suggestions
As great as Buffer is, the biggest problem is that their “Suggestions” only come in 5 different categories. Most are closely related to business development, marketing and design.

This can be a problem if your product is about cooking. You want to attract followers who like content about cooking, not stuff about online marketing.

This is where we can take advantage of BuzzSumo. If you don’t know what BuzzSumo is, it’s a search engine that keeps track of social share counts. Meaning, you can search “cooking” and it will show you the most popular articles listed by number of shares.

Instead of relying on Buffer to give us the content, we’re going to search for the most popular and recently shared content in our niche, and add it manually to our Buffer queue.

The social count of the articles act as proof that it contains quality content. Just to be safe, I always click through and give the article a skim through to make sure it’s the real deal.

To start, head over to BuzzSumo.com, create a free account, and search for a very broad keyword on your subject.

For example, if I published and sold cookbooks, I would search the keyword “cooking”.

What you will be returned is a list of the most shared content that relates to your keyword. On the left side of the screen is a filter. I’d suggest using the filter to only show you content from the past 6 months.

This way you can be sure you’re sharing relatively fresh content that isn’t years old.

Once you find one you like, copy the link, head back to Buffer, and add it to your cue. Cut down the title of the blog post as much as you can and use it as the text in your tweet.

We need to save room for those sweet sweet hashtags.

Finding popular hashtags to use
All this content finding and hashtagging is great, but if you don’t choose the right hashtags, it’s not going to work.

For example, let’s say I find a highly shared article on chef knife skills. This is perfect for me to attract the right kind of Twitter followers. I post it and hashtag it with #knivesrules #knivesforthewin #willyoumarrymeknife

What do you think will happen? Nothing. No one new is going to see that post because no one is following or searching the hashtag #knivesrules.

You can’t just pick hashtags on a whim, you need to make sure they are already popular. To do this, we’re going to use a website called Hastagify.me.

Head over to Hastagify.me and in the upper right, search for a hashtag that is related to the subject matter of your tweet.

For example, If I was the knife maker above, I’d search “knife”. This will return a bunch of popular and related hashtags to what we entered.

I find it a bit easier to view this in a table mode, so if you go down to the bottom right of the bubble diagram, you’ll see a tab that says “Table Mode”. Click on that to switch views.

Now, look for the column called “popularity” to determine which has tags are either better to use instead, or which will go well with the one you’ve chosen.

When we search #knife, I can see that #cook and #chef are more popular than #knife. So I might choose to include both #cook #chef and #knife in my tweet.

If the popularity of all your results are very low, try clicking on the most popular one. This will lead you to more related hashtags, and you will most likely find a more popular and related hashtag to use.

For example. none of the results for our search on knife are that great, so I’m going to click on chef.

These results then show me that the tag #food is much more popular than #cook, so I’d probably change my hashtags to #knife #chef and #food.

Keep doing this until you’re happy with the popularity of the tags you pick. When you’re done, update your scheduled tweet in Buffer, or the software of your choice.

This whole process generally takes me about 10 minutes to fill up a weeks worth of content, but that’s using Buffer’s suggested tweets. I usually set this up every Monday and get a steady stream of new follows, re-tweets and favourites for the whole week.

When Monday rolls around again, lather, rinse and repeat!

Wrapping it up
So there you have it. The quick and easy plan I’ve been following that has caused my Twitter followers to triple over the past few months. You can, and should, be doing this too.

Author: Craig Morrison is a Usability Expert and the founder of UsabilityHour.com, a blog where he focuses on helping entrepreneurs grow their business by teaching them how to create positive user experiences.

The post How I Spent 10 Minutes Per Week to Triple My Twitter Followers appeared first on Jeffbullas’s Blog.

For more from this article or on content marketing in general please see:
http://omhub.wordpress.com/2014/11/04/how-i-spent-10-minutes-per-week-to-triple-my-twitter-followers/

The “How to triple your Twitter following in just 10 mins a week” page was posted “By Mike Armstrong”

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Social Media Tip about increasing your audience reach!

If you have something to promote to your audience of Twitter Followers, Facebook Friends or Business Page Likers or LinkedIn Contacts, such as an event, a new product launch or an offer use an automated software took like Hootsuite or Buffer to help you reach more of your audience.

You can schedule posts to go out before you get up, at times when your too busy to post, days you are off and times when your a sleep to help you reach more if your audience then you could be manual tweeting and posting alone.

Set up a campaign similar to a TV or radio campaign and get your message across over a sustained period of time depending on what it is that you are promoting.

The Social Media Tip about increasing your audience reach page was posted “By Mike Armstrong”

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Popular Cardiff Blog Posts from Yesterday, Tuesday and Last Week!

Networking Breakfast in Cardiff Bay:

http://maconsultancycardiff.com/business-networking-events/networking-breakfast-event-at-the-stunning-cote-brasserie-in-the-heart-of-cardiff-bay-for-this-friday/

Twitter Training Cardiff:

http://maconsultancycardiff.com/social-media-training-cardiff/twitter-training-cardiff-2/

Record Demand for England Rugby World Cup 2015 Tickets:

http://maconsultancycardiff.com/rugby-world-cup-2015/record-demand-for-england-rugby-world-cup-2015-tickets/

*If you like these popular marketing blog posts from yesterday you may also like these other marketing blog posts from Tuesday and Last week:

Tuesday’s popular marketing blog posts:

How to be above average on Twitter:

http://maconsultancycardiff.com/social-media/how-to-be-above-average-on-twitter/

Twitter Training Wales:

http://maconsultancycardiff.com/twitter-training/twitter-training-wales-2/

Content Marketing / Content Writing for Search Engine Optimisation

http://maconsultancycardiff.com/content-marketing/content-marketing-content-writing-for-search-engine-optimisation-2/

How Users view and interact with Google Search Engine Results Page

http://maconsultancycardiff.com/marketing/a-recent-post-about-how-users-view-and-interact-with-google-search-engine-results-page/

*If you like these popular blog posts from yesterday and Tuesday you might also like these popular posts from last week:

Popular Blogposts from last week:

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

http://maconsultancycardiff.com/business-news/does-your-website-work-for-you-if-not-engage-with-a-website-consultant/

Christmas Party Venue in Cardiff, South Wales

http://maconsultancycardiff.com/cardiff-business-news/christmas-party-venue-in-cardiff-south-wales/

Website Marketing Tip

http://maconsultancycardiff.com/business-marketing/website-marketing-tip/

Twitter Marketing Tip

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip/

Networking Event in Cardiff:

http://maconsultancycardiff.com/business-event-in-cardiff/networking-event-in-cardiff/

8 things you might not know about UK SME’s – An Infographic

http://maconsultancycardiff.com/business-news/8-things-you-might-not-know-about-uk-smes-an-infographic/

Rugby World Cup 2015 Fixture Schedule:

http://maconsultancycardiff.com/welsh-sport/rugby-world-cup-2015-fixture-schedule/

Beaujolais Day:

http://maconsultancycardiff.com/business-networking-events/beaujolais-day-in-south-wales-2/

Networking Event in Cardiff:

http://maconsultancycardiff.com/cardiff-business-event/business-networking-event-in-the-heart-of-the-city-of-cardiff-for-thursday/

30 Actionable Content Marketing Tips:

http://maconsultancycardiff.com/business-advice/30-actionable-content-marketing-tips-you-can-use-right-now/

5 Expert Tips regarding the Hashtag #

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Some popular Welsh Business Hashtags

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The popular Cardiff blog posts from yesterday and last week page was posted “By Mike Armstrong”

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10 Must Read Content Marketing Posts for 2015

New post on Online Marketing Hub

10 Must Read Content Marketing Posts for 2015
by christopherjanb

Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all and there’s plenty of opportunity to help.

Digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From our Content Marketing Maturity Model to tips, tools and measurement – the 10 posts summarized below will help you finish off 2014 in style and put your planning for 2015 in the right direction.

Content Marketing Maturity Model from TopRank – Every business goes through an evolution of sorts as they mature in their content marketing skills. While not every business needs to make it to Monetization for every content marketing program, no one should be satisfied with Stasis. This post breaks down the journey from creating more content, to creating meaningful content to creating content experiences that will inspire your customers to buy and advocate for your brand. What else could a budding content marketer ask for?

5 Steps to Content Marketing Awesome: You Can Do This! – Content marketing can seem overwhelming when getting started, but not with this handy guide. Start with identifying audience segments, then map the customer journey as you embark on your own journey to content marketing awesome. Map the essential buyer questions and brand answers to your content plan and then get ready to optimize your content performance. Is that awesome? We say yes!

What is the One Most Important Skill for a Content Marketer? – Information overload is giving us all a headache, so let’s boil it down to that one most important thing to soothe our minds towards content marketing success. What is it? To find out, you’ll need to finish reading this sentence and click the link above. Go!

Visual Content Marketing Strategy eBook – As part of a foursome of content marketing eBooks produced for the 2014 Content Marketing World conference, this collection of visual content marketing strategy tips from content marketing gurus like Pam Didner, Mark Schaefer, Maggie Burke, Carla Johnson and Jason Miller from LinkedIn really resonated with our readers. I think you’ll like it too – information plus entertainment. It’s infotainment Alice in Wonderland style.

Modular Content – Creative Repurposing for Content Marketing – So much content and so little time. Plus that content has to be great or no one will read, share or be inspired by it. Enter the notion of “modular content” to help savvy content marketers create and repurpose high quality content that attracts, engages and inspires customers to take action. You’ll learn how to plan for content efficiency that’s both social media and search engine friendly.

5 Ways To Create Great Content Without Writing A Lot – Writing is not a skill all marketers are experts at and yet the demand for content from customers continues to rise. The solution? This liveblog of Marcie Hill’s presentation at NMX revealed her approach to using photos, infographics, video, audio and animations to engage customers – without writing a lot. In this case, a picture really is worth a thousand words!

What is the Difference Between Content Marketing and Content for Links? The Wrong Answer Could Cost You – Don’t let the chubby Spanish Spiderman fool you – he knows exactly what the difference is between acting in a way that gets tips and acting like a fool. That’s a great analogy when comparing the difference between content marketing for customers and content marketing just to attract links. It’s a must read for SEOs and marketers alike.

Mobile Content Marketing – What You Need to Know: Pros, Cons, Examples, Best Practices – As part of our series on content marketing tactics, this post about mobile content marketing really resonated with readers. And why not? Content discovery, consumption and even commerce via mobile devices is skyrocketing. Are you ready for mobile content marketing? I didn’t think so. Read on.

5 Content Marketing Best Practices Most Businesses Aren’t Doing, but Should! – The godfather of modern content marketing, Joe Pulizzi, shares his smarts at Social Media Marketing World on some of the most important content marketing best practices that just aren’t being practiced. Which are you missing?

Attract, Engage, Convert: How to Better Measure and Optimize Content Marketing Performance – No successful marketer creates content just for the sake of creating more content. Content Marketing by definition means creating content for a specific audience to inspire a business outcome. The model for content marketing accountability presented in this post (Attract, Engage, Convert) will give you a clear line of sight to the performance metrics that will help you understand content marketing ROI.

With hundreds of content marketing posts to choose from, this was no easy task, to narrow it down to 10. Depending on where you’ve matured your content marketing skills to, this collection of posts is either a great primer or a great confirmation of the best practices being used by some of the top marketing brands on the web.

BONUS:
We’ve been busy this year at TopRank Online Marketing with a wide variety of content marketing programs for numerous mid-market and Enterprise clients. We can’t talk about many of those due to NDAs.

But there are a few projects that I can share with you that are both great examples of our content marketing work and super useful collections of marketing advice. Below are a few examples of content marketing projects that we produced this year for Social Media Examiner, LinkedIn, Content Marketing Institute, and MarketingProfs – a fine collection of marketing authorities that know great content.

These eBooks include practical tips and advice from over 120 marketing experts and industry thought leaders. In fact, there are also over 50 major brands represented as contributors ranging from Adobe to Xerox and John Deere in between. Collectively, these eBooks have been viewed over 290,000 times on SlideShare in the past 6 months. I hope you enjoy them too.

For more about the 10 Must Read Content Marketing Posts for 2015 or content marketing in general see :
http://omhub.wordpress.com/2014/10/29/10-must-read-content-marketing-posts-for-2015/

The 10 Must Read Content Marketing Posts for 2015 page was posted “By Mike Armstrong”

5 Expert #Marketing Tips using the #Hashtag

New post on Online Marketing Hub

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags
by christopherjanb

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.

Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!

But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.

Facebook was a slow adopter
It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. But now this little symbol connects conversations on Twitter, Tumblr, Facebook, Instagram, Pinterest, Flickr, YouTube, and Google+.

Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences:

The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. For example, if you want to share your picture of riding a bicycle in CP, New Delhi, you can share this picture using the hashtag and adding a little description like this:

“#Me on my #bicycle in #CP, New Delhi”

Using hashtags in front of words for explaining the picture helps in drawing the attention of the audiences towards you and your bicycle.

Important tactics for using hashtags in content
Using hashtags efficiently in social media content is a bit confusing for many social media marketers. You need to know the important tactics required for using these little symbols successfully.

Hashtags offer a vital link between digital marketing and communication.

Therefore, if you are aware of the strategies required for successfully using hashtags in your social media content, you can establish long term relationships with your target audience. This long term approach will eventually bring remarkable outcomes.

Here are 5 expert tips for marketing with hashtags.

1. Categorize your brand’s messages using hashtags

Hashtags have launched a new way of defining and categorizing topics of conversation over social media sites so that the audience can track down the posts related to an event or a group they were interested in. Hence, they are ideal for classifying the content, whether the posts are related to an imminent conference of your business or the products or services offered by your company.

When you upload the social media content, you can use the hashtags for describing its purpose and for adding value to what it is going to offer to the audience. Delineating posts using the hashtags help in promoting your business brand content.

Here is an example of Dairy Queen, which has labeled its Tumblr page posts using tags like #DairyQueens and #LoveMyDQ and it has also used the hashtags with its menu item flavors such as #chocolate, #Pumpkinpie, and #Cake for defining its branding pictures, animated graphics, videos in a better way. It will help its consumers find their social media content easily.

2. Expand your content reach

Hashtag not only helps in categorizing and describing your social media content, but it also helps in expanding the reach of your brand on a wider spectrum. By employing popular hashtags, which are commonly searched by the audience, you will significantly improve the visibility and sharing of your content.

Here is an example of Burt’s Bee, which has successfully attracted the attention of its audience to its latest #6SecondClassics branded videos by tweeting the clips with specific hashtags related to this campaign.

The popular hashtag used by this brand is #classic, which has helped Burt’s bee in expanding their reach among their audience.

Another example is Ford Fiesta, which has implemented the same strategy on Instagram. It has successfully complemented #FiestaMovement tag used for its cross country pictures of Ford Fiesta with famous hashtags like #Florida, #travel, and #malibu.

3. Start a topic trend with hashtags

While most of the popular hashtags used by you in your social media content help in increasing its visibility among the audience, they can also give you an opportunity to display your brand’s creativity. You can use the popular hashtags for defining your brand’s pictures over social media sites. One such example is Ben & Jerry, who have wisely adopted the “SharkWeek” hashtags of Discovery Channel in an attempt to capitalize the attention of the audience created by this weeklong TV program. Famous hashtags such as #SharkAfterDar, #Megalodon, and # SharkWeek were used for attracting the attention towards the shark themed posts of Ben & Jerry.

You can see that one of its branded picture feature a bucket full of Phish Food ice cream next to a fishing pole.

You can also invent the hashtags to promote your brand in a conventional way as this strategy has been successful for brands like MTV, which has modified the tag, #FollowMeMTV as #FollowMeFriday. It is a Twitter custom feature that allows other users to follow on the site.

4. Use the hashtags sparingly and wisely

It might sound counterintuitive, but it is important to use the hashtags sparingly and wisely to ensure good conversation settlement with your target audience. If you use too many hashtags in a single social media content post, your message will read like spam, which might deviate the social media content readers. There are different theories available over the internet related to the use of hashtags in a post, but it is considered safe to use one to three hashtags in a single post.

5. Choose simple hashtags

While choosing a hashtag for your social media content, it is important to ensure that your hashtags are easy to remember. Hashtags should be short and easy to spell or pronounce. It must exhibit the brief idea about the key topic of conversation.

While choosing your hashtag, you must consider your objectives, which is having your target audience come together for the conversation and also to ensure that it is easy to understand and remember.

Dancing with the Stars, is a perfect example, as it has used a short and simple hashtag, #DWTS for organizing people’s conversations about their show and engage with their consumers.

When you employ hashtags in your social media strategy, the solution is to ensure you are utilizing the right hashtags at the right place to make sure you are reaching your target audience in an optimistic way. If you will follow these five steps wisely while executing hashtag strategy in your social media content, you’ll be able to select a hashtag that is not only outstanding and unique, but will eventually help in keeping your audience intact during the conversations.

Keep in mind that it is acceptable to use universal hashtags such as #marketing or #webinars, but it is difficult to make those successful when demanding to have an exceptional conversation. Use various hashtags if the topic is right, but do not include extra hashtags.

Using hashtags could be fruitless for the brands if done inaccurately. So, how your brand can utilize the power of hashtags depends on how effectively you have created hashtags while adhering with the five key social media content strategy discussed above. There are continuously increasing number of brands realizing the real value of using hashtags but getting creative while choosing hashtags for your brand will surely yield better results.

Author Bio: Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media. He can be reached at Google Plus

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The post Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags appeared first on Jeffbullas’s Blog.

For more on the article including all images see:
http://omhub.wordpress.com/2014/10/22/confused-by-hashtags-5-expert-tips-for-marketing-with-hashtags/

*If you like these hashtag marketing tips, you might also like this other Hashtag post or the Twitter Tip:

Some popular Welsh Business Hashtags:

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The 5 Expert Marketing Tips using the Hashtag page was posted “By Mike Armstrong”

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Twitter Marketing Tip

Twitter gives you the ability to follow up to 2,000 accounts – Use them!

Additional Tip:

Follow your real world customers, suppliers and partners as well as Industry Trade Bodies, Associations and thought leaders.

With all the follows you gave left, follow the types of accounts that represent your target market so that when a large percentage of them follow you back, you will have the correct audience to communicate with!

*If you like this Twitter Tip you might also like these Twitter Tips:

http://maconsultancycardiff.com/social-media/twitter-marketing-tip-4/

http://maconsultancycardiff.com/social-media/twitter-marketing-tip-3/

*Or this Social Media Training Page:

Social Media Training Cardiff

The Twitter Marketing Tips page was posted “By Mike Armstrong”

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5 Expert Tips regarding the Hashtag!

New post on Online Marketing Hub

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags
by christopherjanb

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.

Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!

But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.

Facebook was a slow adopter
It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. But now this little symbol connects conversations on Twitter, Tumblr, Facebook, Instagram, Pinterest, Flickr, YouTube, and Google+.

Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences:

The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. For example, if you want to share your picture of riding a bicycle in CP, New Delhi, you can share this picture using the hashtag and adding a little description like this:

“#Me on my #bicycle in #CP, New Delhi”

Using hashtags in front of words for explaining the picture helps in drawing the attention of the audiences towards you and your bicycle.

Important tactics for using hashtags in content
Using hashtags efficiently in social media content is a bit confusing for many social media marketers. You need to know the important tactics required for using these little symbols successfully.

Hashtags offer a vital link between digital marketing and communication.

Therefore, if you are aware of the strategies required for successfully using hashtags in your social media content, you can establish long term relationships with your target audience. This long term approach will eventually bring remarkable outcomes.

Here are 5 expert tips for marketing with hashtags.

1. Categorize your brand’s messages using hashtags

Hashtags have launched a new way of defining and categorizing topics of conversation over social media sites so that the audience can track down the posts related to an event or a group they were interested in. Hence, they are ideal for classifying the content, whether the posts are related to an imminent conference of your business or the products or services offered by your company.

When you upload the social media content, you can use the hashtags for describing its purpose and for adding value to what it is going to offer to the audience. Delineating posts using the hashtags help in promoting your business brand content.

Here is an example of Dairy Queen, which has labeled its Tumblr page posts using tags like #DairyQueens and #LoveMyDQ and it has also used the hashtags with its menu item flavors such as #chocolate, #Pumpkinpie, and #Cake for defining its branding pictures, animated graphics, videos in a better way. It will help its consumers find their social media content easily.

2. Expand your content reach

Hashtag not only helps in categorizing and describing your social media content, but it also helps in expanding the reach of your brand on a wider spectrum. By employing popular hashtags, which are commonly searched by the audience, you will significantly improve the visibility and sharing of your content.

Here is an example of Burt’s Bee, which has successfully attracted the attention of its audience to its latest #6SecondClassics branded videos by tweeting the clips with specific hashtags related to this campaign.

The popular hashtag used by this brand is #classic, which has helped Burt’s bee in expanding their reach among their audience.

Another example is Ford Fiesta, which has implemented the same strategy on Instagram. It has successfully complemented #FiestaMovement tag used for its cross country pictures of Ford Fiesta with famous hashtags like #Florida, #travel, and #malibu.

3. Start a topic trend with hashtags

While most of the popular hashtags used by you in your social media content help in increasing its visibility among the audience, they can also give you an opportunity to display your brand’s creativity. You can use the popular hashtags for defining your brand’s pictures over social media sites. One such example is Ben & Jerry, who have wisely adopted the “SharkWeek” hashtags of Discovery Channel in an attempt to capitalize the attention of the audience created by this weeklong TV program. Famous hashtags such as #SharkAfterDar, #Megalodon, and # SharkWeek were used for attracting the attention towards the shark themed posts of Ben & Jerry.

You can see that one of its branded picture feature a bucket full of Phish Food ice cream next to a fishing pole.

You can also invent the hashtags to promote your brand in a conventional way as this strategy has been successful for brands like MTV, which has modified the tag, #FollowMeMTV as #FollowMeFriday. It is a Twitter custom feature that allows other users to follow on the site.

4. Use the hashtags sparingly and wisely

It might sound counterintuitive, but it is important to use the hashtags sparingly and wisely to ensure good conversation settlement with your target audience. If you use too many hashtags in a single social media content post, your message will read like spam, which might deviate the social media content readers. There are different theories available over the internet related to the use of hashtags in a post, but it is considered safe to use one to three hashtags in a single post.

5. Choose simple hashtags

While choosing a hashtag for your social media content, it is important to ensure that your hashtags are easy to remember. Hashtags should be short and easy to spell or pronounce. It must exhibit the brief idea about the key topic of conversation.

While choosing your hashtag, you must consider your objectives, which is having your target audience come together for the conversation and also to ensure that it is easy to understand and remember.

Dancing with the Stars, is a perfect example, as it has used a short and simple hashtag, #DWTS for organizing people’s conversations about their show and engage with their consumers.

When you employ hashtags in your social media strategy, the solution is to ensure you are utilizing the right hashtags at the right place to make sure you are reaching your target audience in an optimistic way. If you will follow these five steps wisely while executing hashtag strategy in your social media content, you’ll be able to select a hashtag that is not only outstanding and unique, but will eventually help in keeping your audience intact during the conversations.

Keep in mind that it is acceptable to use universal hashtags such as #marketing or #webinars, but it is difficult to make those successful when demanding to have an exceptional conversation. Use various hashtags if the topic is right, but do not include extra hashtags.

Using hashtags could be fruitless for the brands if done inaccurately. So, how your brand can utilize the power of hashtags depends on how effectively you have created hashtags while adhering with the five key social media content strategy discussed above. There are continuously increasing number of brands realizing the real value of using hashtags but getting creative while choosing hashtags for your brand will surely yield better results.

Author Bio: Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media. He can be reached at Google Plus

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The post Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags appeared first on Jeffbullas’s Blog.

For more on the article including all images see:
http://omhub.wordpress.com/2014/10/22/confused-by-hashtags-5-expert-tips-for-marketing-with-hashtags/

*If you like these hashtag marketing tips, you might also like this Hashtag post or Twitter Marketing Tip:

Some popular Welsh Business Hashtags:

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The 5 Expert Tips regarding the Hashtag page was posted “By Mike Armstrong”

Website Marketing Tip

If you want to increase the marketing of your website including raising the ranking of your site and increasing your page rankings, add a blog to your website and implement a content marketing strategy.

Additional Tip: If you are unsure of what to blog, how often to blog, what blogging platform to use and what type of content you should be blogging, engage with an SEO Consultant, Web Marketing Consultant, Marketing Consultant or Content Marketing Consultant similar to MA Consultancy for some help

*If you like this Web Marketing Tip you might also like this Twitter Tip & Content Writing Tip:

Twitter Marketing Tip

Content Writing Tip

*You might also like this additional Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

This Website Marketing Tip was created & posted “By Mike Armstrong”

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Basic SEO Tip – Link Building Tip

If you want to improve the ranking of your website get your real world contacts (Partners, Customers, Suppliers, Associations) with websites, to marketing your business and website on their website with a link.

Additional Tip: If you can get them to add some marketing info and a link for free or without exchange that’s perfect but if not exchanging a link (swapping your with one for them) is the next best option and it can also be worth paying for this type of marketing with a link on some sites (especially if they have a high ranking website or a high relevancy to your site website – such as a Trade Body or Association)!

*If you like this SEO Tip you might also like this Twitter Tip & Web Marketing Tip or our Link Building Service:

Twitter Marketing Tip

Web Marketing Tip

The Basic SEO Tip – Link Building Tip was created & posted “By Mike Armstrong”

Website Marketing Tips

If you want to increase the marketing of your website including raising the ranking of your site and increasing your page rankings, add a blog to your website and implement a content marketing strategy.

Additional Tip: If you are unsure of what to blog, how often to blog, what blogging platform to use and what type of content you should be blogging, engage with an SEO Consultant, Web Marketing Consultant, Marketing Consultant or Content Marketing Consultant similar to MA Consultancy for some help.

*If you like this Web Marketing Tip you might also like this Twitter Marketing Tip:

Twitter Marketing Tip

This Website Marketing Tip was created & posted “By Mike Armstrong”

IMG_2503.JPG

Website Marketing Tip

If you want to increase the marketing of your website including raising the ranking of your site and increasing your page rankings, add a blog to your website and implement a content marketing strategy.

Additional Tip: If you are unsure of what to blog, how often to blog, what blogging platform to use and what type of content you should be blogging, engage with an SEO Consultant, Web Marketing Consultant, Marketing Consultant or Content Marketing Consultant similar to MA Consultancy for some help.

*If you like this Website Marketing Tip you might also like this Twitter Tip:

Twitter Marketing Tip

This Website Marketing Tip was created & posted “By Mike Armstrong”

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