Category: Web Marketing Consultancy

Attention SME’s Free Marketing on WelshBiz

Free  marketing for SME – what’s the catch?

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Any SME who is connected to a larger company can have free marketing from MA Consultancy on WelshBiz our Welsh Business News Channel, if they can get me a marketing contract (or at least a meeting to discuss marketing – where i can get the contract), they will get there marketing and branding advice for free.

They way it will work.  You tell me what you want / need.  I will tell you what else you ,need, We will agree a price., you will pay me, when you get me in to the larger business and I do business, you will get a full refund!

I am currently 10X my business please let me know if you want to do the same.

Email – maconsultancy1@gmail.com

Phone – 07960872549

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https://welshbizuk.wordpress.com/2018/11/28/attention-smes-free-marketing-on-welshbiz/

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Online Marketing Agency Cardiff 

Looking for an Online Marketing Agency in Cardiff?

Why?

Maybe you’re looking for any of the following services?

Outsourced Online Marketing Agency Services:

  • Search Engine Optimisation / SEO – Onsite & Offsite Optimisation
  • Blogging 
  • Content Writing
  • Link Building
  • Social Media Marketing Services / SMM
  • Online Advertising

If you are looking for an Online Marketing Agency that provides  any of those Outsourced Online Marketing Services please give us a call on: 07517 024979 or email: maconsultancy1@gmail.com

In addition to our Outsourced Online Marketing services our Online Marketing Agency also provides:

Consultancy:

  • Online Marketing Consultancy
  • Web Marketing Consultancy
  • SEO Consultancy
  • Social Media Consultancy
  • Website Consultancy

& Training:

  • Online Marketing Training
  • Web Marketing Training
  • SEO Training
  • Social Media Training
  • Website Training

Online Marketing Agency Prices:

We can provide our services from just £100 a month, our training from £200 (for a 3 hour course), and consultancy from £250 (for 5 hours in a month).

Any questions?

Feel free to get in touch on either of our contact methods:

Call us on: 07517 024979 or email: maconsultancy1@gmail.com

The online marketing agency Cardiff post was written “By Mike Armstrong”

Online Marketing Agency Cardiff 

Looking for an Online Marketing Agency in Cardiff?

Why?

Maybe you’re looking for any of the following services?

Outsourced Online Marketing Agency Services:

  • Search Engine Optimisation / SEO – Onsite & Offsite Optimisation
  • Blogging 
  • Content Writing
  • Link Building
  • Social Media Marketing Services / SMM
  • Online Advertising

If you are looking for an Online Marketing Agency that provides  any of those Outsourced Online Marketing Services please give us a call on: 07517 024979 or email: maconsultancy1@gmail.com

In addition to our Outsourced Online Marketing services our Online Marketing Agency also provides:

Consultancy:

  • Online Marketing Consultancy
  • Web Marketing Consultancy
  • SEO Consultancy
  • Social Media Consultancy
  • Website Consultancy

& Training:

  • Online Marketing Training
  • Web Marketing Training
  • SEO Training
  • Social Media Training
  • Website Training

Online Marketing Agency Prices:

We can provide our services from just £100 a month, our training from £200 (for a 3 hour course), and consultancy from £250 (for 5 hours in a month).

Any questions?

Feel free to get in touch on either of our contact methods:

Call us on: 07517 024979 or email: maconsultancy1@gmail.com

The online marketing agency Cardiff post was written “By Mike Armstrong”

Business Services from trusted & reliable providers offering great value for money…

   

 As well as providing many business Services Online and Offline themselves, MA Consultancy also works with many trusted & reliable business service providers, who offer a wide range of business to business products or services.

If you would like to have a meeting with a professional to request a quote or for a free consultation, with some advice and knowledge about the business products or services that you require, please complete the contact form on the relevant business services page you are interested in, by clicking the link and seeing what service providers we work with.

Business Services included are:

  • A wide range of Marketing Services
  • Networking Opportunities
  • Business Exhibition Opportunities
  • Business Apps or Web Development
  • Graphic Fesign and/or Printing
  • Car Sales, Fleet provision or Car Leasing
  • Business Financial & Professional Services (Accountancy, Cost Reduction, Auto Enrolment, Legal Services, Debt Collection, Business Lasting Powers of Attorney)
  • Business Training
  • Office Cleaning etc.

Want your Business Service added to our offering?

Email: maconsultancy1@gmail.com

Business Services page posted “By Mike Armstrong”

Technical Website Audit Checklist for 2015

New post on Online Marketing Hub
Technical Website Audit Checklist: 2015 Edition

by christopherjanb
Posted by GeoffKenyon

Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015. Some of the biggest changes were the addition of sections for mobile, international, and site speed.

This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. At the end of your audit, don’t write a document that says what’s wrong with the website. Instead, create a document that says what needs to be done. Then explain why these actions need to be taken and why they are important. What I’ve found to really helpful is to provide a prioritized list along with your document of all the actions that you would like them to implement. This list can be handed off to a dev or content team to be implemented easily. These teams can refer to your more thorough document as needed.

Quick overview
Check BoxCheck indexed pages
Do a site: search.
How many pages are returned? (This can be way off so don’t put too much stock in this).
Is the homepage showing up as the first result?
If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site. This may be less of a concern as Google’s John Mueller recently said that your homepage doesn’t need to be listed first.
Check BoxReview the number of organic landing pages in Google Analytics

Does this match with the number of results in a site: search?
This is often the best view of how many pages are in a search engine’s index that search engines find valuable.
Check BoxSearch for the brand and branded terms

Is the homepage showing up at the top, or are correct pages showing up?
If the proper pages aren’t showing up as the first result, there could be issues, like a penalty, in play.
Check BoxCheck Google’s cache for key pages
Is the content showing up?
Are navigation links present?
Are there links that aren’t visible on the site?
PRO Tip:
Don’t forget to check the text-only version of the cached page. Here is a
bookmarklet to help you do that.
Check BoxDo a mobile search for your brand and key landing pages

Does your listing have the “mobile friendly” label?
Are your landing pages mobile friendly?
If the answer is no to either of these, it may be costing you organic visits.
On-page optimization
Check BoxTitle tags are optimized
Title tags should be optimized and unique.
Your brand name should be included in your title tag to improve click-through rates.
Title tags are about 55-60 characters (512 pixels) to be fully displayed. You can test here or review title pixel widths in Screaming Frog.
Check BoxImportant pages have click-through rate optimized titles and meta descriptions
This will help improve your organic traffic independent of your rankings.
You can use SERP Turkey for this.
Check Box

Check for pages missing page titles and meta descriptions

Check BoxThe on-page content includes the primary keyword phrase multiple times as well as variations and alternate keyword phrases

Check BoxThere is a significant amount of optimized, unique content on key pages

Check BoxThe primary keyword phrase is contained in the H1 tag

Check Box

Images’ file names and alt text are optimized to include the primary keyword phrase associated with the page.

Check BoxURLs are descriptive and optimized
While it is beneficial to include your keyword phrase in URLs, changing your URLs can negatively impact traffic when you do a 301. As such, I typically recommend optimizing URLs when the current ones are really bad or when you don’t have to change URLs with existing external links.
Check BoxClean URLs
No excessive parameters or session IDs.
URLs exposed to search engines should be static.
Check BoxShort URLs
115 characters or shorter – this character limit isn’t set in stone, but shorter URLs are better for usability.
Additional reading:
Best Practices for URLs
URL Rewriting Tool
mod_rewrite Cheat Sheet
Creating 301 Redirects With .htaccess
Content
Check BoxHomepage content is optimized
Does the homepage have at least one paragraph?
There has to be enough content on the page to give search engines an understanding of what a page is about. Based on my experience, I typically recommend at least 150 words.
Check BoxLanding pages are optimized
Do these pages have at least a few paragraphs of content? Is it enough to give search engines an understanding of what the page is about?
Is it template text or is it completely unique?
Check BoxSite contains real and substantial content
Is there real content on the site or is the “content” simply a list of links?
Check BoxProper keyword targeting
Does the intent behind the keyword match the intent of the landing page?
Are there pages targeting head terms, mid-tail, and long-tail keywords?
Check BoxKeyword cannibalization
Do a site: search in Google for important keyword phrases.
Check for duplicate content/page titles using the Moz Pro Crawl Test.
Check BoxContent to help users convert exists and is easily accessible to users
In addition to search engine driven content, there should be content to help educate users about the product or service.
Check BoxContent formatting
Is the content formatted well and easy to read quickly?
Are H tags used?
Are images used?
Is the text broken down into easy to read paragraphs?
Check BoxGood headlines on blog posts
Good headlines go a long way. Make sure the headlines are well written and draw users in.
Check BoxAmount of content versus ads
Since the implementation of Panda, the amount of ad-space on a page has become important to evaluate.
Make sure there is significant unique content above the fold.
If you have more ads than unique content, you are probably going to have a problem.
Additional reading:
How to Write Magnetic Headlines
SEO Copywriting Tips for Improved Link Building
The Ultimate Blogger Writing Guide
Tips to Earn Links and Tweets to Your Blog Post
Duplicate content
Check BoxThere should be one URL for each piece of content
Do URLs include parameters or tracking code? This will result in multiple URLs for a piece of content.
Does the same content reside on completely different URLs? This is often due to products/content being replicated across different categories.
Pro Tip:
Exclude common parameters, such as those used to designate tracking code, in Google Webmaster Tools. Read more at
Search Engine Land.
Check BoxDo a search to check for duplicate content
Take a content snippet, put it in quotes and search for it.
Does the content show up elsewhere on the domain?
Has it been scraped? If the content has been scraped, you should file a content removal request with Google.
Check BoxSub-domain duplicate content
Does the same content exist on different sub-domains?
Check BoxCheck for a secure version of the site
Does the content exist on a secure version of the site?
Check BoxCheck other sites owned by the company
Is the content replicated on other domains owned by the company?
Check BoxCheck for “print” pages
If there are “printer friendly” versions of pages, they may be causing duplicate content.
Site architecture and internal linking
Check BoxNumber of links on a page
100-200 is a good target, but not a rule.
Check BoxVertical linking structures are in place
Homepage links to category pages.
Category pages link to sub-category and product pages as appropriate.
Product pages link to relevant category pages.
Check BoxHorizontal linking structures are in place
Category pages link to other relevant category pages.
Product pages link to other relevant product pages.
Check BoxLinks are in content
Does not utilize massive blocks of links stuck in the content to do internal linking.
Check BoxFooter links
Does not use a block of footer links instead of proper navigation.
Does not link to landing pages with optimized anchors.
Check BoxGood internal anchor text

Check BoxCheck for broken links
Link Checker and Xenu are good tools for this.
Additional reading:
Importance of Internal Linking
Internal Linking Tactics
Using Anchor Links to Make Google Ignore The First Link
Successful Site Architecture for SEO
The SEO Guide to Site Architecture
Information Architecture and Faceted Navigation
Technical issues
Check BoxProper use of 301s
Are 301s being used for all redirects?
If the root is being directed to a landing page, are they using a 301 instead of a 302?
Use Live HTTP Headers Firefox plugin to check 301s.
Check Box”Bad” redirects are avoided
These include 302s, 307s, meta refresh, and JavaScript redirects as they pass little to no value.
These redirects can easily be identified with a tool like Screaming Frog.
Check BoxRedirects point directly to the final URL and do not leverage redirect chains
Redirect chains significantly diminish the amount of link equity associated with the final URL.
Google has said that they will stop following a redirect chain after several redirects.
Check BoxUse of JavaScript
Is content being served in JavaScript?
Are links being served in JavaScript? Is this to do PR sculpting or is it accidental?
Check BoxUse of iFrames
Is content being pulled in via iFrames?
Check BoxUse of Flash
Is the entire site done in Flash, or is Flash used sparingly in a way that doesn’t hinder crawling?
Check BoxCheck for errors in Google Webmaster Tools
Google WMT will give you a good list of technical problems that they are encountering on your site (such as: 4xx and 5xx errors, inaccessible pages in the XML sitemap, and soft 404s)
Check BoxXML Sitemaps
Are XML sitemaps in place?
Are XML sitemaps covering for poor site architecture?
Are XML sitemaps structured to show indexation problems?
Do the sitemaps follow proper XML protocols?
Check BoxCanonical version of the site established through 301s

Check BoxCanonical version of site is specified in Google Webmaster Tools

Check BoxRel canonical link tag is properly implemented across the site
Make sure it points to the correct page, and every page doesn’t point to the homepage.
Check BoxUses absolute URLs instead of relative URLs
This can cause a lot of problems if you have a root domain with secure sections.
Site speed
Check Box

Review page load time for key pages

Is it significant for users or search engines?
Check BoxMake sure compression is enabled
Gzip Test
Check Box

Enable caching

Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Check Box

Minify your CSS/JS/HTML

Check BoxUse a good, fast host
Consider using a CDN for your images.
Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Additional reading:
Google Page Speed Insights
Best Practices for Page Speed

Mobile
Check BoxReview the mobile experience
Is there a mobile site set up?
If there is, is it a mobile site, responsive design, or dynamic serving?
Check Box

Make sure analytics are set up if separate mobile content exists

Check Box

If dynamic serving is being used, make sure the Vary HTTP header is being used

This helps alert search engines understand that the content is different for mobile users.
Google on dynamic serving.
Check BoxReview how the mobile experience matches up with the intent of mobile visitors
Do your mobile visitors have a different intent than desktop based visitors?
Check BoxEnsure faulty mobile redirects do not exist
If your site redirects mobile visitors away from their intended URL (typically to the homepage), you’re likely going to run into issues impacting your mobile organic performance.
Check BoxEnsure that the relationship between the mobile site and desktop site is established with proper markup
If a mobile site (m.) exists, does the desktop equivalent URL point to the mobile version with rel=”alternate”?
Does the mobile version canonical to the desktop version?
Official documentation.
International
Check BoxReview international versions indicated in the URL
ex: site.com/uk/ or uk.site.com
Check BoxEnable country based targeting in webmaster tools
If the site is targeted to one specific country, is this specified in webmaster tools?
If the site has international sections, are they targeted in webmaster tools?
Check BoxImplement hreflang / rel alternate if relevant
Documentation
Check BoxIf there are multiple versions of a site in the same language (such as /us/ and /uk/, both in English), update the copy been updated so that they are both unique

Check BoxMake sure the currency reflects the country targeted

Check BoxEnsure the URL structure is in the native language
Try to avoid having all URLs in the default language
Analytics
Check BoxAnalytics tracking code is on every page
You can check this using the “custom” filter in a Screaming Frog Crawl or by looking for self referrals.
Are there pages that should be blocked?
Check BoxThere is only one instance of a GA property on a page
Having the same Google Analytics property will create problems with pageview-related metrics such as inflating page views and pages per visit and reducing the bounce rate.
It is OK to have multiple GA properties listed, this won’t cause a problem.
Check BoxAnalytics is properly tracking and capturing internal searches

Check BoxDemographics tracking is set up
Check BoxAdwords and Adsense are properly linked if you are using these platforms
Instructions for linking AdWords
Instructions for linking AdSense
Check BoxInternal IP addresses are excluded
Official documentation
Check BoxUTM Campaign Parameters are used for other marketing efforts
Google URL Builder
Check BoxMeta refresh and JavaScript redirects are avoided
These can artificially lower bounce rates.
Check BoxEvent tracking is set up for key user interactions
Event Tracking Documentation
This audit covers the main technical elements of a site and should help you uncover any issues that are holding a site back. As with any project, the deliverable is critical. I’ve found focusing on the solution and impact (business case) is the best approach for site audit reports. While it is important to outline the problems, too much detail here can take away from the recommendations. If you’re looking for more resources on site audits, I recommend the following:

Helpful tools for doing a site audit:
Annie Cushing’s Site Audit
Web Developer Toolbar
User Agent Add-on
Firebug
Link Checker
SEObook Toolbar
MozBar (Moz’s SEO toolbar)
Xenu
Screaming Frog
Your own scraper
Inflow’s technical mobile best practices

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

For more including images see:
https://omhub.wordpress.com/2015/01/19/technical-site-audit-checklist-2015-edition/

Technical Website Audit Checklist for 2015 page posted “By Mike Armstrong”

A to Z of Landing pages that work – Infographic

New post on Online Marketing Hub

The ABCs of Landing Pages That Work [Infographic]
by christopherjanb

Landing pages are bread and butter. Landing pages never stutter.

Landing pages are rhyme and reason. Landing pages stay in season.

See what I did there? Rhymes help make learning fun and easy.

And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online.

So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages?

An infographic that visually depicts each rhyme!

Landing page rhyme time
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales.

Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track.

Let’s jump right in to the ABCs of landing pages that work!

IMG_6178.PNG
Want to publish this infographic on your own site?

Copy and paste the following code into your blog post or web page:

IMG_6178.PNG
Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

You can also click here to download a PDF of the infographic (133.6 MB), which is suitable for printing and hanging near your workspace when you need to see it most.

Over to you …
Can you think of a rhyme to help you remember your favorite landing page tip?

Which rhyme in the infographic will be your first priority the next time you create a landing page?

Head over to Google+ and let us know!

About the Author: Steven A. Lowe is a consultant, software developer, inventor, entrepreneur, author, musician, and lover of puns. He ran an innovative custom software development company for nearly a decade before joining ThoughtWorks as a Principal Consultant in 2014. Check out Steven’s ebook series on landing pages, and follow him on Twitter.

The post The ABCs of Landing Pages That Work [Infographic] appeared first on Copyblogger.

For more on content marketing see:
http://omhub.wordpress.com/2014/11/24/the-abcs-of-landing-pages-that-work-infographic/fr

The A to Z of Landing pages that work page was posted “By Mike Armstrong”

The A to Z of Landing pages that work…

New post on Online Marketing Hub

The ABCs of Landing Pages That Work [Infographic]
by christopherjanb

Landing pages are bread and butter. Landing pages never stutter.

Landing pages are rhyme and reason. Landing pages stay in season.

See what I did there? Rhymes help make learning fun and easy.

And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online.

So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages?

An infographic that visually depicts each rhyme!

Landing page rhyme time
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales.

Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track.

Let’s jump right in to the ABCs of landing pages that work!

IMG_6178.PNG
Want to publish this infographic on your own site?

Copy and paste the following code into your blog post or web page:

IMG_6178.PNG
Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

You can also click here to download a PDF of the infographic (133.6 MB), which is suitable for printing and hanging near your workspace when you need to see it most.

Over to you …
Can you think of a rhyme to help you remember your favorite landing page tip?

Which rhyme in the infographic will be your first priority the next time you create a landing page?

Head over to Google+ and let us know!

About the Author: Steven A. Lowe is a consultant, software developer, inventor, entrepreneur, author, musician, and lover of puns. He ran an innovative custom software development company for nearly a decade before joining ThoughtWorks as a Principal Consultant in 2014. Check out Steven’s ebook series on landing pages, and follow him on Twitter.

The post The ABCs of Landing Pages That Work [Infographic] appeared first on Copyblogger.

For more on content marketing see:
http://omhub.wordpress.com/2014/11/24/the-abcs-of-landing-pages-that-work-infographic/fr

The A to Z of Landing pages that work page was posted “By Mike Armstrong”

Web Marketing Training Courses in Cardiff, Newport, South Wales, Wales or the rest of the UK

For Sales & Marketing Training Courses in Cardiff, Newport, South Wales, Wales or the rest of the UK including Web Marketing Training Courses, Social Media Training Courses, SEO Training Courses, Blogging Training Courses, WordPress Training Courses, Content Writing or Content Marketing Training Courses or other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses please visit our Sales & Marketing Training Courses page on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Web Marketing Training Course Prices:

All of our off the shelf Sales & Marketing Training Courses including Web Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Web Marketing Training Course Styles:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Web Marketing Training Courses are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Web Marketing Training Courses in Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

20141112-092524.jpg

20 of the most influential words in marketing

Please find 20 of the most influential words in marketing:

Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

The 20 of the most influential words in marketing page was posted “By Mike Armstrong” – The Voice of Social Media

20141110-170445.jpg

Would you like to find out how to increase your Website or Blog Traffic by 100% to 500%+ ???

IMG_5878.PNG

If so call: 07517 024979 or email: maconsultancy1@gmail.com

The Would you like to find out how to increase your Website or Blog Traffic by 100% to 500%+ page was posted “By Mike Armstrong”

IMG_2503.JPG

Recent post from online marketing hub blog regarding bounce rates!

A Recent post from Online Marketing Hub

This is a Big Problem on Many Websites. Here Are 6 Simple Ways to Fix It
by christopherjanb

A few days ago I started reading Dr. Robert Anthony’s “Magic Power of Super Persuasion”and surprisingly, I found out something really useful that can be applied online.

Let me explain.

People who listen to others and show an interest in their stories tend to attract more friends. These kind of people are also perceived as trustworthy. On the other hand, people who talk only about themselves, either of good or bad, are perceived as weak, shifty or untrusty.

The same thing happens with websites.

Remember that the “www” is only a protocol, a communication bridge between the information provider and the consumers. If the website’s owner is shouting out loud how great his products or services are, he is often confronted with rejection. On websites and blogs this is called “bounce rate“. They come to your site read one page and bounce out without reading anything else or clicking on other pages.

This is one of the key performance indicators of a website or blog and it is a major issue. This is a big problem on many websites but their owners don’t know it.

Why measure the performance of your site?
Let me take a guess. It’s because you want more from your online business.

Your most precious tool is the website that helps you to achieve the business objectives. In order to get to the desired goals, you need to define metrics and set up a target value to see how are you doing against your objectives. I know that this may sound like a first year college marketing class, but it is essential to understand the importance of measuring the right metrics.

Why measure bounce rate?
A 70% Bounce Rate is telling you that more than half of the website’s visitors are going away without visiting more than one page. Ouch! This is terribly bad, especially if you don’t manage to do micro-conversions such as Facebook Likes, Newsletter subscriptions, etc. The fact is that you probably constantly lose prospects for your business without having a hook or idea about how to make them return to your website ever again.

This will cost you.

How to find your bounce rate?
Log in your web analytics software – I’ll use Google Analytics as an example. You can access the following reports by going to Behavior>>Site content>>All Pages.

Moving forward, you need to find out why are these things happening on your website. You have two simple and cheap ways to get this kind of information:

1. Web analytics
Figure out bounce rates for each important page of the website.

If it’s an ecommerce, include in the analysis the homepage, category page, product page. Don’t try to look at the cart page, because it has to deal with another metric – the cart abandonment rate.

On the other had, if you run a blog check the homepage and the pages with the highest traffic volume.

Pro tip: Only analyze the most popular pages. These pages need to be optimized either to increase the time on site or to optimize conversion rates. This is a matter of prioritization based on potential, importance and ease.

2. Customer’s feedback
Use surveys to find out directly from visitors what’s making them to run away from your website. A few examples of questions to discover abandoning reasons and get insights:

Question 1: What determined you not to subscribe to one of our plans?

It’s to expensive
I don’t need it now
I’m comparing prices
I don’t know
Question 2: Can you tell us what would you like to see on this page?

Open answer: […]”

The most common causes for high bounce rates
There are a few key causes for high bounce rates.

1. Poor website design
You have only a few seconds to convince people that your site is credible. If its design isn’t appealing, you need to consider some fixes. I don’t recommend you to do a entire website redesign, because it may lead to a drop in conversion rates. The main reason for this drop is the sudden change that would confuse people who visit the website regularly and who is are already consuming your content or products. My advice is to use conversion optimization tactics to improve the design step by step without wondering how a change would affect the website’s key performance indicators.

2. There is no “Call to Action”
People arrive on the website and they don’t know what to do. If they’re not encouraged to do anything, they’ll consume the information they need and then go away.

Create a conversion funnel and make sure to track each goal. For example, in the first phase, your goal would be to transform visitors into subscribers. Here, you can apply some email collecting tactics that I’ve talked about in a previous post about growing an email list. But collecting emails is not enough. You need to move subscribers to the next funnel stage and transform them into leads. In case you have a complex product, you may want people to sign up for a free trial and try your product.

3. The website’s traffic is irrelevant
This may take you back to defining your business objectives. What’s the website’s role in the business? How does it support your business and how do you make money with it? If these questions don’t have clear answers, you wouldn’t know where to work on improvement. Another reason would be that your Adwords Campaigns are poorly managed.

4. The website is difficult to use
Have you tested the website at its launch? Are you sure that people don’t get stuck when they navigate on its pages? Consider a usability testing or a flow analysis in Analytics to spot the blockages on your website.

6 Simple Fixes to Reduce Bounce Rate
1. Focus on conversion rate optimization
Create a plan for conversion rate optimization and then start to improve the website step by step. I encourgae you to bookmark this link; it’a a complete guide to creating an effective A/B testing plan and it includes tips on how to integrate A/B testing in the conversion rate optimization strategy.

2. Optimize load time
Third party plugins have a negative effect on load time. Check out this infographic to learn more about what’s causing pages to load in time and how to fix speed page issues

3. Check for technical errors
Analyze bounce rates by device, resolution and other similar segmentation criteria. Go deeper with the analysis to figure out the anomalies and fix them.

4. Make links intuitive
Figure out how easy is to follow the links to the conversion page/thank you page and ensure that visitors can intuitively click through without thinking too hard.

5. Consider optimizing the Adwords campaigns
Remain committed to what you promised to the visitors in the ads. Also, keep the same tone of voice, fonts and colors on the landing page. Don’t drive visitors that clicked on one of your ads on irrelevant pages because it increases the chances to bounce.

6. Eliminate confusion
Have clear call to actions on each important page of your site.

Notice that these guidelines can help you in your attempt to reduce bounce rate, but remember that your website is unique and there is no “one size fits all” solution. You just have to start analyzing your website and see why are things happening like this and not in the way you want them to happen.

For more see:

http://omhub.wordpress.com/2014/10/06/this-is-a-big-problem-on-many-websites-here-are-6-simple-ways-to-fix-it/

Page posted “By Mike Armstrong”

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