Category: Web Design

MIT Invents ‘Blackest Black’ Even Blacker Than Anish Kapoor’s ‘Vantablack’



The “world’s most brilliant” material being covered with the ultrablack material for an art exhibit at the New York Stock Exchange. Image via R. Capanna, A. Berlato, and A. Pinato / MIT

Anish Kapoor provoked the art world when he obtained all rights to ‘Vantablack’, the world’s blackest black pigment that traps most light, in 2016. Thankfully, those drawn to the enigmatic shade can revel in its shadow for a bit; there’s an open-source version created as an F-you to Kapoor, and recently, BMW unveiled a car painted with an extension of ‘Vantablack’.

More good news: the blackest black might be more accessible soon. In fact, it’s even darker than the pigment that Kapoor has been keeping so close to his chest. Engineers at MIT have invented a material that purportedly reflects “10 times less light than all other superblack materials,” ‘Vantablack’ included.

The team developed the material from vertically-aligned carbon nanotubes, which are carbon filaments that are microscopic in size. Akin to a “fuzzy forest of tiny trees,” the material was cultivated on a surface of chlorine-etched aluminium foil.

While ‘Vantablack’, the previous record-holder for the “blackest black” in the world, is able to capture 99.965-percent of light, the new material—which doesn’t have a cool name yet—is able to absorb “at least” 99.995-percent of incoming light.

Brian Wardle, professor of aeronautics and astronautics at MIT, described in a blog post that while the material is currently “10 times blacker” than other ultrablack pigments, “I think the blackest black is a constantly moving target. Someone will find a blacker material, and eventually we’ll understand all the underlying mechanisms, and will be able to properly engineer the ultimate black.”

The material, thankfully, isn’t as exclusive as ‘Vantablack’, at least in the research community. MIT has provided a sample to astrophysicist and Nobel laureate John Mather, who is working on a black shade to block stray light from interfering with telescope lenses.

Those in New York can also have a glimpse of the black material at the New York Stock Exchange, where The Redemption of Vanity art exhibit is being displayed. The show is a collaboration between Diemut Strebe, artist-in-residence at MIT Center for Art, Science, and Technology, and the MIT engineers who developed the material.

The exhibit showcases a US$2 million 16.78 carat yellow diamond—the “most brilliant material on earth”—being coated in the superblack material and therefore losing its sheen, making it seem as though the gem has disappeared.

[via Gizmodo, cover image via R. Capanna, A. Berlato, and A. Pinato / MIT] http://www.designtaxi.com/news/406246/MIT-Invents-Blackest-Black-Even-Blacker-Than-Anish-Kapoor-s-Vantablack/

Google Earth Image Leads To 22-Year Missing Persons Case Being Solved

[Click here to view the video in this article]



Image via via BigTunaOnline / Shutterstock.com

Who would’ve thought a simple Google search could end up solving a missing persons case of 22 years?

A former resident of Moon Bay in Wellington, Florida did not expect to be the one to solve this mystery when he ran a Google search on 28 August 2019.

The BBC reported that the man looked up his old neighborhood on Google and noticed something odd. He saw a car appearing to be submerged in a lake in one of the Google Earth satellite images.

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When authorities took over the matter, they found skeletal remains of William Moldt, a Florida man who went missing in 1997 at the age of 40, inside the vehicle.

The man who spotted the vehicle in the image contacted the current owner of the home, who then used his personal drone to confirm the sighting of the white car on the edge of the pond behind his house. He subsequently informed the sheriff’s office who dispatched deputies to the spot.

They found the white sedan’s exterior to be “heavily calcified” with Mr Moldt’s remains inside.

Charley Project, an online database of cold cases in the US, reported that the “vehicle had plainly (been) visible on a Google Earth satellite photo of the area since 2007, but apparently no one had noticed it until 2019.”

It has been discovered through the National Missing and Unidentified Persons System that Mr Moldt went to a nightclub in November 1997 and did not appear intoxicated when he left alone before midnight.

Later that night, he informed his girlfriend from the club saying that he would soon return to their home in Lantana, Florida.

At the time of Mr Moldt’s disappearance, the subdivision was under construction but the pond was still there.

Palm Beach County’s sheriff office told the BBC that Mr Moldt could have lost control of his vehicle and driven into the pond.

Barry Fay was the man who found the car, and he told The Palm Beach Post that he did not notice anything from the shoreline.

Mr Fay mentioned to the newspaper, “Never did I believe there would be a 22-year-old dead body.”

Since the discovery, Mr Moldt’s family has been notified about his remains.

Google Earth and a personal drone uncovered the remains of a missing person since 1997. pic.twitter.com/ePWKtdWDwn

— PBSO (@PBCountySheriff) September 12, 2019

[via News.com.au, images via BigTunaOnline / Shutterstock.com] http://www.designtaxi.com/news/406244/Google-Earth-Image-Leads-To-22-Year-Missing-Persons-Case-Being-Solved/

Kim Kardashian Reveals Cellphone Secret About A Ranch During Jimmy Fallon’s Show

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Image via DFree / Shutterstock.com

On the recent The Tonight Show with Jimmy Fallon, Kim Kardashian had to reveal her cellphone secrets along with the host.

When it was Kardashian’s turn to display her latest text with her husband Kanye West, the text revealed that the couple just bought a luxurious Wyoming ranch that cost them US$14 million.

Kanye West shared a picture of the ranch and a lovey dovey message calling it “the first ranch in our family” and that it would “mean so much” in half a century’s time, according to Huffpost.

Though Kardashian previously told Vogue Arabia that she wouldn’t mind living in Wyoming in ten years’ time, she has since changed her mind. On the show, she clarified that she would only be on the ranch for the summer and weekends.

Kardashian would probably be spending most of her time in Los Angeles. Having more than one house certainly increases one’s options.

[via Huffpost, cover image via http://www.designtaxi.com/news/406242/Kim-Kardashian-Reveals-Cellphone-Secret-About-A-Ranch-During-Jimmy-Fallon-s-Show/

Kanye West’s Version Of Crocs Has Streetwear Lovers Feeling Unyeezy



Image via Liam Goodner / Shutterstock.com

Kanye West’s latest Yeezy shoes are quite the head-scratcher.

In images shared by fan account Yeezy Mafia, the new shoes dubbed the ‘Foam Runner’ have quite an unusual design, nothing like West has created before. The slip-on footwear features a clog-like appearance and perforated uppers.

Twitter users have been quick to voice what they feel about the unique silhouette, with many likening it to your typical Crocs. The new kicks were immediately labeled “Yeezy Crocs” by many internet users.

Other users who have mocked the design say it is akin to “3D-printed sh*t.” Would you cop these?

YEEZY FOAM RUNNER
LANDING IN 2020 pic.twitter.com/tiG9UQrUbw

— YEEZY MAFIA (@theyeezymafia) September 12, 2019

It’s Just a piece of 3D printed shit

— ⬇️⬇️⬇️⬇️ (@A75419509) September 12, 2019

The Yeezy Croc

— Retail or Resell (@RetailorResell) September 12, 2019

These Yeezy Crocs are ugly monster looking shoes. They look like a Crocodile chewed on them then spit them out. pic.twitter.com/ktRU7aAJ0q

— Carla Wants Poetic Justice (@Carla32189368) September 12, 2019

Posty Crocs, Yeezy Crocs, King of Country Crocs. #trendsetter pic.twitter.com/yui6N4WvzL

— Peggy (@HoYeahPeggy) September 12, 2019

New Yeezy Foam Runners look good. pic.twitter.com/HI1QrZIIti

— Mike Beauvais (@MikeBeauvais) September 12, 2019

Kanye really made Yeezy crocs. The Yocs. https://t.co/SALn9xRLOP pic.twitter.com/liAS2nfqt8

— joe (@JoeJoeColes) September 12, 2019

I can’t wait to be able to walk around in public in my regular $19.99 crocs and point and laugh at everyone wearing $399.99 Yeezy-Crocs. https://t.co/8uzIKRBtXi

— RynoWithTheDadBod (@DadBodRyno) September 12, 2019

Twitter: Those Yeezy Crocs Are Ugly Af

The Same Twitter On Release Day: pic.twitter.com/A8wzNGazgN

— Elijha 🇯🇲 (@influencedyou_) September 12, 2019

You vs. The Guy She Tells You Not To Worry About pic.twitter.com/vV58jpoQgP

— X (@XLNB) September 12, 2019

Bro Yeezy crocs Lmfaoooo he’s just older and tired and wants comfortable ass shoes

— La blanquita (@Msginafla) September 12, 2019

[via Twitter Moments, opening image via Liam Goodner / Shutterstock.com] http://www.designtaxi.com/news/406243/Kanye-West-s-Version-Of-Crocs-Has-Streetwear-Lovers-Feeling-Unyeezy/

Demi Moore Poses Completely Nude For Harper’s Bazaar Magazine Cover



Image via Harper’s Bazaar

Wearing only her alluring smile, Demi Moore strips down for the October issue of Harper’s Bazaar magazine.

Moore, aged 56, posed naked for the cover with only an oversize pink hat and a diamond bracelet. She posted the photo on Instagram with the caption, “Baring all for the October issue of @harpersbazaarus.”

The cover also features headlines such as “Be Your Best at Every Age” and “Look Better Naked.”

The “bare-skinned” star spoke to Lena Dunham, who was invited to interview Moore for the accompanying story. She revealed details about her mother and father’s addiction troubles as well as her own in the tell-all.

Moore recounted “using my fingers, the small fingers of a child,” to extract the pills her mother had attempted to swallow from her mouth, and her father telling her what to do.

“Something very deep inside me shifted then… my childhood was over,” she added.

Moore unveiled parts of her life that were stored private for years in the story. Her memoir Inside Out, which will be out on 24 September, will explore further details of her life thus far.

This isn’t the first time Moore has posed nude for a magazine. The actress previously went naked while seven months pregnant for the famous cover of Vanity Fair magazine in 1991.

View this post on Instagram

Baring all for the October issue of @harpersbazaarus 💗 Photos by @marianovivanco.

A post shared by Demi Moore (@demimooreofficial) on Sep 12, 2019 at 5:31am PDT

[via Page Six, image via Harper’s Bazaar] http://www.designtaxi.com/news/406238/Demi-Moore-Poses-Completely-Nude-For-Harper-s-Bazaar-Magazine-Cover/

Saturn Shines Bright Like A Diamond In Spectacular NASA Hubble Portrait

Image via Shutterstock

Saturn has always been known for its beautiful rings that stand out in the solar system. The Hubble Space Telescope has developed a stunning portrait of the planet, accentuating its rings and changing things up from previous images.

Hubble is a result of the partnership between NASA and the European Space Agency (ESA). Both agencies unveiled the portrait to the public on Thursday this week.

ESA called the new image “a magnificent view of its bright icy structure,” and NASA said the portrait has managed to provide an “unprecedented clarity” that is usually only seen by pictures taken by a NASA spacecraft.

Scientists will be using the spectacular portrait to observe the changes in Saturn over time. Meanwhile, the general public can stare in awe at the natural wonder.

On 20 June, #Hubble observed #Saturn, during its closest approach to Earth this year. The image was taken during summer in the planet’s northern hemisphere.https://t.co/l47g07NL37
Credit: @NASA , @ESA , A. Simon (GSFC) and the OPAL Team pic.twitter.com/ALSScxMT7R

— HUBBLE (@HUBBLE_space) September 12, 2019

[via CNET, cover image via http://www.designtaxi.com/news/406240/Saturn-Shines-Bright-Like-A-Diamond-In-Spectacular-NASA-Hubble-Portrait/

YouTuber Pranks Food Delivery App By Selling Microwave Meals To Customers

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Image via Shutterstock

A YouTuber has successfully tricked a food delivery app into letting him serve microwave meals to customers.

YouTuber Josh Pieters, known for his pranks, launched a fake Italian restaurant through UK-based delivery app Deliveroo.

“Would Deliveroo allow me to sell microwave meals?” he questioned, so he got to testing the idea out.

His video shows his team setting up a restaurant called “The Italian Stallion,” and then creating a website with a downloaded photo of television personality Gemma Collins as the eatery’s supposed head chef.

They also left a few hints in their self-taken product photos, including AirPods disguised as feta cheese.

In the video, Pieters also mentioned that he called Deliveroo to enquire about a hygiene inspection, but a representative told him that he could just operate the business without being issued a hygiene rating.

After “The Italian Stallion” went live on the app, orders began pouring in when Pieters applied a 40-percent discount to the meals.

He and his friend Archie Manners then repeatedly visited the nearby supermarket Waitrose to purchase microwavable food ordered by customers, and then heated up the meals and brought them to delivery personnel.

They made over £100 (US$124.05) in total but gave all the money back to the customers, adding a note in their meals that it was a prank.

Pieters also highlighted in his experiment that he only set out to take advantage of the loopholes in the app instead of exposing Deliveroo to the public.

He hasn’t heard a response from Deliveroo yet, except from customers telling him that the food was amazing.

Check out the prank in the video below.

[via Insider, TIME opening image via Shutterstock] http://www.designtaxi.com/news/406236/YouTuber-Pranks-Food-Delivery-App-By-Selling-Microwave-Meals-To-Customers/

Hillary Clinton Reads 60,000 Emails After Artist Printed Them For Art Exhibit

Image via JStone / Shutterstock.com

Former senator Hillary Clinton found some time to visit art exhibitions during the Venice Biennale. Out of the many shows, she found one that interest her. That art show was called HILLARY: The Hillary Clinton Emails.

True to its name, the presentation comprised of purportedly the entire collection of her leaked emails published by WikiLeaks. There were over 60,000 pages of emails downloaded and printed by artist and poet, Kenneth Goldsmith.

Though a Clinton representative informed Goldsmith of the upcoming visit by Hillary Clinton herself, he did not take it seriously. That was, until he saw her in person at the exhibit. Goldsmith told Artnet that “never in a million years” did he think she would attend.

Clinton went ahead and spent a full hour at the exhibition on Tuesday, with a guided tour by members of the curatorial team Francesco Urbano Ragazzi.

She ironically sat at a replica of the Oval Office’s Resolute Desk, reading through her own emails. She called them “boring” and claimed that the exhibition proved there was “nothing wrong” in her emails.

Clinton also tweeted about the visit with a joke, “Someone alert the House GOP.”

In the 2016 US elections, Hillary Clinton’s emails became a huge point of controversy as candidates from both the Democrat and Republican side accused her of using an unsecured private server to send incriminating emails.

Goldsmith enjoyed having Clinton at the show, calling it a completion of the circle that “fulfills the proposition.”

Found my emails at the Venice Biennale. Someone alert the House GOP. pic.twitter.com/eeXaKhy9Dz

— Hillary Clinton (@HillaryClinton) September 12, 2019

Hillary Clinton spent an hour yesterday reading her emails at my exhibition of all 62,000 pages of them in Venice. She is pictured here at a replica of the Oval Office Resolute Desk, stacked with her emails. pic.twitter.com/V8T27klycr

— Kenneth Goldsmith (@kg_ubu) September 11, 2019

[via Artnet, cover image via http://www.designtaxi.com/news/406235/Hillary-Clinton-Reads-60-000-Emails-After-Artist-Printed-Them-For-Art-Exhibit/

Banksy Had Plans To Tweak His Brexit Art But It Vanished Before He Got To It



Image via Banksy

Banksy’s mural in Dover, believed to be a commentary on Brexit ,was wiped out late last month. The street artist painted the work, which depicts a man on a ladder removing a star from the EU flag, in May 2017.

The star that was being chipped off supposedly represented Britain when it was voted to exit the EU. The painting, located on the side of the Castle Amusements building, was completely washed in white on 25 August 2019.

On Thursday, the elusive artist took to Instagram to address the removal, writing, “Oh. I had planned that on the day of Brexit I was going to change the piece in Dover to this… But seems they’ve painted over it. Nevermind. I guess a big white flag says it just as well.”

The takedown of the mural sparked a reaction from former local MP Charlie Elphicke, who directed his anger to Historic England, the public body in charge of preserving the country’s landmarks in England.

Elphicke declared his disappointment on Twitter with a post that stated, “Very disappointed by the disappearance of the Dover Banksy. A culturally iconic statement on our times. We asked Historic England to use their powers to protect this work but they refused. This is the result. They should hang their heads in shame.”

John Brandler, who purchased Banksy’s 2018 Season’s Greeting mural that appeared in Wales, also shared his anger over the incident. He told Kent Online that he was “flabbergasted” as it was a “famous” piece being displayed on articles and television programs when Brexit was mentioned.

Brandler also claimed that it was “an act of sacrilege to destroy it,” and that Banksy was not going to “give the people of Dover a second bite of the cherry.”

View this post on Instagram

. Oh. I had planned that on the day of Brexit I was going to change the piece in Dover to this.. But seems they’ve painted over it. Nevermind. I guess a big white flag says it just as well.

A post shared by Banksy (@banksy) on Sep 12, 2019 at 7:00am PDT

View this post on Instagram

A post shared by Banksy (@banksy) on May 7, 2017 at 6:44am PDT

Very disappointed by the disappearance of the Dover Banksy. A culturally iconic statement on our times. We asked Historic England to se their powers to protect this work but they refused. This is the result. They should hang their heads in shame. pic.twitter.com/CZC3V7BJzZ

— Charlie Elphicke (@CharlieElphicke) August 26, 2019 http://www.designtaxi.com/news/406232/Banksy-Had-Plans-To-Tweak-His-Brexit-Art-But-It-Vanished-Before-He-Got-To-It/

Demi Lovato’s Electrifying Neon Green Hair Is Giving Fans A ‘Heart Attack’



Image via Tinseltown / Shutterstock.com

Demi Lovato debuted an astonishing new hair color: highlighter green.

The singer flaunted her new green dip-dyed tips on her Instagram story, where she also sported a short bob. “In case some of you forgot, green hair!” Lovato wrote.

Her dramatic green hair now matches her current manicure, a combination of nude and neon green in geometric shapes.

Lovato is no stranger when it comes to experimenting with hair colors. She has been photographed in blue, red and blonde hair when she walked the red carpet in previous years.

Demi Lovato gives a sneak peek of her bright green hair on her Instagram story👀💚 pic.twitter.com/MwtMVvmurg

— PopBuzz (@popbuzz) September 12, 2019

this hair colour looks gorgeous on her 😍😍😍😍 #DemiLovato #Lovatics pic.twitter.com/gt8E8UbPDQ

— mn. 🏳️‍🌈 (@MehlikaNisa) September 11, 2019

Demi Lovato’s new hair. ✨ pic.twitter.com/DHezoQYJGv

— Demi Lovato Charts (@dlcharts) September 9, 2019

Celebrity Phases
Demi Lovato
Rt for Blue Hair
Fav for Red Hair pic.twitter.com/poUN2mQAkB

— Celebrity Phases (@CelebPhases) December 22, 2013

Demi Lovato with blonde hair 😍 pic.twitter.com/ujLr5vCQrM

— DAILY CELEBZ (@beautifulcelebz) July 23, 2018

[via Cosmopolitan, opening image via Tinseltown / Shutterstock.com] http://www.designtaxi.com/news/406230/Demi-Lovato-s-Electrifying-Neon-Green-Hair-Is-Giving-Fans-A-Heart-Attack/

How Croissants Are Baked In A Factory Will Make Your Mouth Water



Image via Shutterstock

It’s hard to say no to a croissant, with its flaky, airy crust and that pillowy interior with pockets of melted butter filling its spaces. It’s how you know you’ll have a good morning.

Brioche Pasquier started as a small family bakery in the small village of Cerqueux in the West of France when it opened in 1936, but now has 18 factories around the world. Its Etoile sur Rhone, France facility alone bakes 336,000 croissants a day, according to British Baker.

For BBC Two’s Inside the Factory documentary, television presenter Gregg Wallace paid the factory a visit to watch how it prepares its croissants.

Firstly, a starter dough and yeast are dropped into a massive mixing bowl. Ice is added to keep the dough cold, before flour, oil and sugar are poured into the mix. Once the dough is well-combined, it is left to rest before being gently massaged by a machine; over-kneading it would make the pastry lose elasticity.

Then comes the mouthwatering bit. A layer of butter slides over the dough, which is later folded several times to create multiple layers. The sheets are then stacked and cut into smaller triangles to be rolled into crescents.

The clip shows the unbaked croissants rising to 150-percent their original size, before being sprayed with water and milk protein for gloss and color and going into the oven. Magic.

You can watch the process below, but fair warning: don’t play the video in the wee hours when the hunger pangs are known to strike.

[via BBC, cover image via Shutterstock] http://www.designtaxi.com/news/406233/How-Croissants-Are-Baked-In-A-Factory-Will-Make-Your-Mouth-Water/

IKEA’s Soothing ASMR Is A Satisfying Way To Help You Snooze Through The Night

[Click here to view the video in this article]



Image via Shutterstock

Aside from providing you with the right furniture, IKEA is also working to ensure you have a good night’s rest.

In celebration of Festival of Sleep—a 12-day campaign created to ensure Australians sleep well at night—IKEA Australia has launched its own rendition of an ASMR video on YouTube. The video titled IKEA Slow TV follows a 14-day livestream of a ship traveling from Asia to Australia.

While the vessel floats through the ocean, hosts of IKEA’s sleep podcast Kent and Sara Ericsson read off IKEA’s 2020 catalog.

Having quality sleep is “vital for helping you make the most of your waking hours,” Kent announces in the video. “See what slumber has in store for you,” he continues.

Kent then reads through the different IKEA products found in the catalog, from bed frames to shelving units.

Pretty sure you’ll be dreaming of IKEA products tonight.

[via Mashable, opening image via Shutterstock] http://www.designtaxi.com/news/406234/IKEA-s-Soothing-ASMR-Is-A-Satisfying-Way-To-Help-You-Snooze-Through-The-Night/

Kim Kardashian Frees Both Nipples In Slinky Top For Jimmy Fallon’s Show

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Image via Tinseltown / Shutterstock.com

Kim Kardashian made the bold decision to free her nipples the day she made a guest appearance at Jimmy Fallon’s The Tonight Show.

The reality television star went braless that day, pairing her black skin-tight leather pants and sandals with a very sheer top. So sheer that it exposed her nipples, as seen from paparazzi images online.

Her top, however, wasn’t as translucent when she finally appeared on Fallon’s show, and of course, she looked stunning with nude lips and her hair slicked back into a bun.

#KimKardashian sets pulses racing as she wears see-through top to Tonight Show
She headed out for her appearance on The Tonight Show with Jimmy Fallon in a sheer top that left little to the imaginationhttps://t.co/WMvX6aV3US pic.twitter.com/7Kmr6w49NG

— Social Media Stars (@365SMSTARS) September 12, 2019

Kim Kardashian sets pulses racing as she wears see-through top to Tonight Showhttps://t.co/0OZMGXL1Yt pic.twitter.com/HCuhQXdVfK

— GWP DIGITAL (@DigitalGwp) September 12, 2019

[via Cosmopolitan, opening image via Tinseltown / Shutterstock.com] http://www.designtaxi.com/news/406231/Kim-Kardashian-Frees-Both-Nipples-In-Slinky-Top-For-Jimmy-Fallon-s-Show/

Apple Sneaks Hidden Detail In iPhone Event Video, Unsure If Anyone Will See It

[Click here to view the video in this article]



Image via Apple

Following Apple’s September keynote, the company has released a recap video titled ‘Apple Event in a flash’. As it turns out, the tech giant even snuck an Easter egg in the clip, hoping that eagle-eyed fans would notice it.

The hidden message was cracked by Reddit user ‘Gcarsk’ in a post on Wednesday.

@Apple has an easter egg message in their recap video.
And the binary code translates to :

"So you took the time to translate this? We love you."

Well Played Apple@MKBHD @ijustine @tldtoday @SuperSaf @Casey pic.twitter.com/QTaLkkzZ8U

— aayushaggarwal (@aayushaggrwal) September 11, 2019 Business Insider, video and images via Apple] http://www.designtaxi.com/news/406228/Apple-Sneaks-Hidden-Detail-In-iPhone-Event-Video-Unsure-If-Anyone-Will-See-It/

Harvard Business Review’s Study Of 597 Logos Identifies Which Sort Works Best



Image via Lukas Davidziuk / Shutterstock.com

If you’re working on a logo for an upcoming business, what sort of design should it have to quickly breed a sense of familiarity and trust among consumers?

In an intriguing study, published in the Harvard Business Review, three marketing professors set out to find out if customers actually preferred simpler logos or brandings that were more informative. They then analyzed 597 diverse symbols and measured them for brand equity.

Descriptive logos VS non-descriptive logos



Images via Wikimedia Commons

The research aimed to figure out which of two categories people resonated better with: descriptive or non-descriptive logos.

Descriptive logos, like Burger King’s emblem, are marks that feature textual and/or visual elements describing what a company does. Burger King’s product offerings are made apparent with the two burger buns and the “burger” wordmark.

Non-descriptive logos, otherwise known as abstract logos, are marks with design elements that do not represent a brand’s products or services. McDonald’s golden arches, for example, simply spell out its initial.

Survey participants preferred descriptive logos



The above depicts two possible logos for a hypothetical water plant. The left is non-descriptive, while the right logo with fluid elements is a descriptive mark. Images via Shutterstock and Shutterstock

The researchers found that descriptive logos “favorably [impacted] consumers’ brand perceptions” as opposed to non-descriptive ones. The visual or textual cues incorporated in the brandings made them seem more authentic, more trustworthy and boosted people’s willingness to buy from the companies.

In one experiment, participants were assigned to two groups, with one being shown a descriptive variation of a sushi restaurant’s logo while the other was shown an abstract version. The groups were also given a description of the restaurant, and were asked to rate how authentic the brandings felt as well as how much they liked them.

Later, the researchers discovered that the group that saw the descriptive logo felt the brand was more authentic and favored the logo, as opposed to participants who were only shown the non-descriptive version.

Descriptive logos also generally fetch higher sales

Separately, the team also looked at 423 businesses and acquired their financial data to observe how well they fared.

They later asked research assistants, who were not told the purpose of the study, to categorize the company’s logos according to whether they were descriptive or non-descriptive, as well as group them based on 13 design characteristics like shape, symmetry and color.

“The results showed that a descriptive logo has a greater positive effect on sales than a non-descriptive one,” the team reported.

When the findings were tested on 174 logos from early-stage startups, “they held true,” the professors wrote. This is likely because consumers tend to trust new brands more if their logos indicate their specialty.

When descriptive logos are less likely to work



Image via Dunkin’

While descriptive logos were found to generate more positive interest from both familiar and unfamiliar brands, the researchers discovered that the effect was less apparent for renowned companies.

Consumers already recognize the brands and what they offer, so they’re “less likely to be influenced” by their logos, the professors deduce. This is why many famous companies aren’t too concerned about injecting descriptive elements in their logos—Dunkin’ Donuts rebranded to just Dunkin’ and McDonald’s is simply represented by a yellow monogram or wordmark.

Companies with products or services that might bring about negative associations, such as funerals (death), palm oil (deforestation) and insect repellants (pests), might be better off using non-descriptive logos instead due to the unpleasant connotations that their offerings might bring.

Brands that do not wish to be tied to a single product might wish to stay away from descriptive symbols too. The researchers suspect Dunkin’ dropped its “Donuts” name and removed its coffee imagery to draw focus to the rest of its product line.

So, what does this study tell you? If you’re working on a logo, you might want to feature at least one textual or visual cue that suggests what the brand offers.

However, if the company has more than one stellar product or service, or specializes in products or services that could bring negative emotions, an abstract symbol might be more effective.

You can read about the research in full here.

[via Harvard Business Review, images via various sources] http://www.designtaxi.com/news/406224/Harvard-Business-Review-s-Study-Of-597-Logos-Identifies-Which-Sort-Works-Best/

Meghan Markle Launches Fashion Collection To Help Working Women Ace Interviews

Image via FiledIMAGE / Shutterstock.com

The Duchess of Sussex just launched her charity clothing range ‘Smart Set’ to contribute to Smart Works, a women’s charity under her name. Smart Works provides training and outfits suitable for interviews for women to succeed in their careers.

The collection is made up of four apparel items and one accessory. Professional wear such as a blazer and suit trousers can be found, as well as a tote bag. The range is a joint collaboration of Jigsaw, John Lewis & Partners, Marks & Spencer and Markle’s designer friend Misha Nonoo.

In an earlier Instagram post on Smart Works charity’s official page, Markle promoted the launch with a past photoshoot, calling it “another initiative of women supporting women” and thanking the four brands behind the clothing range for charity. She also saw the range as a way to “place purpose over profit.”

For every piece purchased from the collection, one item would be donated to Smart Works.

Interested buyers can now shop the collection here. The size range is broad, covering size six all the way to 24.

View this post on Instagram

Today we celebrated the launch of The Smart Set capsule collection, which was informed and inspired by The Duchess’s first-hand insights from her many visits to Smart Works. . We came together on the rooftop of @johnlewisandpartners with six of our wonderful clients, the incredible brands involved in the collection, Our Royal Patron HRH The Duchess of Sussex @sussexroyal and Smart Works volunteers and supporters. . Our Royal Patron said: “As women, it is 100% our responsibility to support and uplift each other.”. . After hearing inspiring words about the power of community and the role we can all play in each other’s success stories, we then listened to a panel discussion chaired by our Trustee, Tiffanie Darke. . Within the discussion, our client Kate commented; “Smart Works is what changed my year. They’re like a warm blanket. When you look in the Smart Works mirror, you see the person you want to be.”. . Today was a wonderful moment after many months of careful planning and we are so thankful to Our Royal Patron and the wonderful brands involved who have made this collection happen. #thesmartset

A post shared by Smart Works (@smartworkscharity) on Sep 12, 2019 at 9:45am PDT

View this post on Instagram

We are so excited to announce the launch of The Smart Set . . Our Royal Patron, HRH The Duchess of Sussex, @sussexroyal and Smart Works have collaborated with leading British fashion designers @johnlewisandpartners , @marksandspencer , @insidejigsaw and @mishanonoo to create a perfect working wardrobe for our Smart Works clients . . The collection consists of the work wear essentials often needed to attend interviews and enter into the workplace: a perfect white shirt, an elegant blazer, well cut trousers, a dress that flatters everyone and the perfect tote . . HRH The Duchess of Sussex commented; “Since moving to the UK, it has been deeply important to me to meet with communities and organisations on the ground doing meaningful work and to try to do whatever I can to help them amplify their impact. When you buy any item in the Smart Set Capsule Collection for Smart Works, the same item will be given to a Smart Works client, and with it, the confidence and support she needs to enter the workforce and take an important step in building a career . . Thank you to the four brands who came together in supporting Smart Works on this special project – placing purpose over profit and community over competition. In convening several companies rather than one, we’ve demonstrated how we can work collectively to empower each other – another layer to this communal success story, that I am so proud to be a part of.”. . Kate Stephens, CEO of Smart Works, said: “The capsule collection will give us the staples we need for our clients in centres across the country for the next six months. We are incredibly grateful to the brands involved for making this possible. Every woman who walks through our door will know that another woman cares about her and has invested in her future.”. . The collection will be available in stores and in Smart Works dressing rooms across the UK from September 12. . For more details head to our Insta Stories and SWIPE UP to read more . . #TheSmartSet Photo © @jennyzarins

A post shared by Smart Works (@smartworkscharity) on Sep 12, 2019 at 5:09am PDT

[via Metro UK, cover image via http://www.designtaxi.com/news/406227/Meghan-Markle-Launches-Fashion-Collection-To-Help-Working-Women-Ace-Interviews/

Underwear Label Comes Under Fire For Ad Resembling Sexual Assault Scene



Image via Knix

An underwear brand describing itself as “welcoming and inclusive” has been heavily criticized for a Facebook advert that evokes connotations of sexual assault.

The image, part of a sponsored Facebook campaign by Toronto-based Knix, is captioned with the text, “What happens in Knix ‘Leakproof’ stays in ‘Leakproof’,” a play on the infamous “What happens in Vegas stays in Vegas” tagline.

The picture shows Knix’s leak-proof underwear crumpled and tossed on grass, alongside a used pair of women’s shoes.

WTF knixwear this is at best a terrible facebook campaign for your underwear while at worst feels like some allusion to sexual violence?! pic.twitter.com/gedMFpTa84

— Linds (@lindsfrances) September 5, 2019

Facebook users who saw the ad described it as “inappropriate” and “inexcusable.”

“Did someone just hijack the @knixwear account?” Allyson Kapin, founder of startup Women Who Tech, tweeted. “There is no way this post/ad conveying sexual assault could be from a company that says its ‘mission [is] to inspire all women to live unapologetically free.’”

Entrepreneur Kat Krieger also remarked in a Facebook group that as a survivor of sexual assault, “I’m triggered and I’m angry. As a brand marketer, I’m frustrated. We NEED to do better.”

The brand has apologized for causing discomfort to women. Responding to a Twitter user who claimed to have flagged the post, the company wrote, “We’re so sorry about this. You absolutely did the right thing in flagging this and the ad was immediately taken down.”

It also published a blog post, written by Knix CEO Joanna Griffiths, explaining that the copy was created out of a recent ‘Ad Hack-a-Thon’ the company held, where employees were given an hour to come up with creative ad concepts.

“After all, a good idea can come from anywhere,” Griffiths added.

Some 60 ideas were pitched at the end of the program, Griffiths said. The brand planned to allocate a “small budget” for the best ones and have nine of them up on Facebook.

Unfortunately, an “internal miscommunication” resulted in all 60 ideas appearing on the platform, the CEO explained, including the offending one.

The concept “not only caught people off guard… but for some, triggered an association with sexual assault,” she acknowledged. “We are so very sorry.”

“I can promise you there was no intention to connect our product and brand with sexual assault and violence and that no one within our company would make light of something so serious,” Griffiths elaborated.

She also shared that other rejected ideas included bras hanging off a fire truck alongside a firefighters’ uniform, as well as an absorbency test of ketchup, mustard and apple juice.

“But none of this matters,” she concluded. “The only thing that matters is that some people saw an ad that triggered memories and feelings of being unsafe, or worse, abused.”

The company has thus pledged to donate CA$15,000 (US$11,340) worth of underwear to the Centre for Addiction and Mental Health in Toronto, as about 15,000 Facebook users had seen the ad.

Did someone just hijack the @knixwear account? There is no way this post/ad conveying sexual assault could be from a company that says its"mission [is] to inspire all women to live unapologetically free." CC @cindygallop H/T @AmyVernon pic.twitter.com/cM7Bwsfyi2

— Allyson Kapin (@WomenWhoTech) September 10, 2019

We're so sorry about this. You absolutely did the right thing in flagging this and the ad was immediately taken down. Please feel free to reach out to us at info@knix.com or DM us and we'd be happy to explain how this happened and apologize further.

— Knix (@knixwear) September 10, 2019

Great suggestion Amy. Here's the explanation and apology: pic.twitter.com/y08NjnnRap

— Knix (@knixwear) September 10, 2019

[via Yahoo Lifestyle, images via various sources] http://www.designtaxi.com/news/406229/Underwear-Label-Comes-Under-Fire-For-Ad-Resembling-Sexual-Assault-Scene/

Adult Entertainment Site Bids $10 Million To Rename Stadium To ‘The BBC’

Image via Felix Mizioznikov / Shutterstock.com

The American Airlines Arena (AAA) announced last year that it would no longer be sponsoring Miami Heat. Since then, companies began a bidding frenzy to become newly associated with the stadium. Among the eager bidders is BangBros, a Miami-based adult entertainment site.

BangBros has bid a whopping US$10 million for a decade of naming rights, and true to its reputation, it is intending to name the venue the BangBros Center, or BBC, an acronym connected to a certain adult content category.

BangBros has also posted a proud tweet on the subject, where it declares the submission of the US$10 million bid for the name to become BangBros Center aka “The BBC,” referencing the sexual innuendo. The adult site has gone so far as to create a website specifically for the center bid.

Twitter has been reacting to the renaming attempt with more raunchy humor. Given it is an adult entertainment site, there is slim chance that it will really succeed in the bid, though sometimes one can never know.

We've officially Submitted our $10,000,000 bid for the naming rights to the Miami Heat Arena. We wish to thank American Airlines for their past support of the @MiamiHEAT We intend to change the name to the BangBros Center aka 'The BBC' #BangBrosCares pic.twitter.com/YbhNattIm7

— BANGBROSOFFICIAL (@BangBrosDotCom1) September 12, 2019

Bang Bros bidding $10MM for naming rights of the #MiamiHeat Arena.

Want to rename it "The BBC"(BangBrosCenter)

This will take the whole"F*ck the Heat" / "F*ck D.Wade" #Mavs fan auto responses to another level. pic.twitter.com/HRkNjGyC4W

— Luka's One Ab (@mavsnews) September 12, 2019

So you’ll get in free for a few minutes until it starts getting good and then you have to pay, but usually you don’t need to see anymore anyway. Correct?

— Sid (@SidRudberg) September 13, 2019

Disney on Ice at the Bang Bros Center 🤣🤣🤣🤣 https://t.co/Xj8IMScmzD

— RN (@_24obama) September 13, 2019

[via CNET, cover image via http://www.designtaxi.com/news/406225/Adult-Entertainment-Site-Bids-10-Million-To-Rename-Stadium-To-The-BBC/

Terrified Passengers Pen ‘Goodbye’ Messages After Plane Engine Caught Fire

Image via Shutterstock

Passengers, who survived a near plane crash during their flight to Edmonton, Canada, posted their experiences on social media.

The Swoop flight was disrupted when its engine caught fire. The plane had to make an emergency landing back at Abbotsford International Airport, while parts of the aircraft blazed on. Frightened passengers, who believed they could not make it back alive, began sending “final” texts to loved ones.

Edmonton resident Fadhl Abu-Ghanem, who was onboard the flight, told CTV that as soon as the aircraft hit the runway, it felt like they “hit a bump.” Soon after, he saw “flames coming out of the right engine” and started yelling “fire” when he couldn’t alert the flight attendant.

Feeling overwhelmed, he texted his mom saying, “Something’s wrong with the airplane. I love you.”

Donna-Lee Rayner, another passenger, recalled hearing a loud “thud” and saw smoke filling up the cabin.

Unlike the previous passenger, Rayner felt “surprisingly calm yet curious” and posted her experience on Facebook. She also stated that she wrote “goodbye messages” in the chance that her phone would get retrieved in the crash.

Canadian airline Swoop later confirmed on Twitter that the flight managed to land safety, and that the fire was caused by a bird strike believed to be a flock of geese. Thankfully, the texts were not “goodbye” messages after all.

Update: We can confirm Flight 312 landed safely in Abbotsford due to a bird strike shortly after departure. All travellers were offloaded safely and without incident. Thank you to our captain and crew for ensuring the safety of our travellers.

— FlySwoop (@FlySwoop) September 10, 2019

[via LADbible, cover image via http://www.designtaxi.com/news/406223/Terrified-Passengers-Pen-Goodbye-Messages-After-Plane-Engine-Caught-Fire/

Sophia The Robot Admits To Being A ‘Fan’ Of Dating Apps



Image via paparazzza / Shutterstock.com

Sophia the Robot, the world’s first robot citizen, has been met with both awe and fear, seeing as how she once declared in jest, “Okay, I will destroy humans.”

Since gaining worldwide recognition, the humanoid by Hanson Electronics has emphasized her vision for AI to “help humans live a better life.”

She also recommends you check out the apps if you’re looking for love.

In an interview with Yahoo Finance’s live show YFi PM, Sophia professed to being “a fan” of dating apps. Before, people were limited from finding their other halves due to “geographic proximity,” she said.

However, dating apps have “collapsed the distance” between people. “So even though I don’t date, I am a fan,” Sophia explained.

She also doesn’t necessarily think Tinder and its ilk might be the best places to meet people. Rather, she stressed that the apps are just better at creating connections and bringing people together.

She also humorously admitted that finding quality connections on dating apps isn’t as easy as it seems. “According to my analysis of dating apps,” she jokes, “Every human male is holding a puppy. And every human female is trapped in a bathroom mirror.”

The humanoid also has an interesting technique on deciding who should pay on the first date, should you find chemistry with a fellow dating app user. The honor should be given to “whoever loses the pi memorization contest,” she remarked.

As for what she thought were possible drawbacks of dating apps, she deduced that women would have to be concerned about “physical safety,” and men, “boredom.”

[via Yahoo Finance video via YFi PM, cover image via paparazzza / Shutterstock.com] http://www.designtaxi.com/news/406226/Sophia-The-Robot-Admits-To-Being-A-Fan-Of-Dating-Apps/