Category: Video Marketing

Why Your Brand Can No Longer Ignore TikTok

TikTok may be the biggest social media winner of COVID-19 lockdowns. Even though its audience skews exceptionally young (e.g., 60 percent of users are between 16 and 24), it’s hard to have missed a viral video on the music-infused, short-form video platform formerly known as Musical.ly in the past few months. 

Now with more than 800 million active users, the viral platform is moving beyond short dance videos reminiscent of the now-defunct Vine and into a broad category of influencers covering everything from cooking to digital learning

TikTok may have a significant climb to reach the pantheon of Facebook, WhatsApp, and YouTube, which account for more than six billion active users between them. However, the platform relies on something that can’t be measured by conventional metrics —virality and popularity among young people. 

It’s the cool new social media platform on the block — something that can no longer be ignored in the media world. 

A distinct algorithm

One of the defining characteristics of TikTok is that it relies on a unique algorithm that presents content in a different way than most social media platforms. The algorithm subtly displays content based on user preferences with what Jesse Hirsh, an established social media researcher, calls an “incredible” signal to noise ratio.

The power is in the details, where TikTok’s algorithm has some oddly compelling byproducts that encourage users to post content. For example, content from people that a user follows is divested from the main feed of viral content. Influencers don’t necessarily have to cater to their audiences when posting a video for it to go viral — an area where it differentiates itself from apps like Instagram

But what is most interesting is how common it is for new users to achieve impressive engagement numbers from the outset with a simple 10-second video. 

Reasons for this have been described as the “slow burn” of the algorithm where videos with poor engagement numbers went on to garner thousands or millions of views days or weeks later rather than being shuttered to the content attic. Compounding views can also catapult a random video to users’ “For You” page that is based on user preferences, regardless of their follower list. Consequently, videos rely less on hashtags and can aggregate views over extended periods without an established follower base. 

Since the videos are also only several seconds long, more content is churned throughout the platform at a higher clip. Compared to platforms like YouTube, which rely on longer engagement times, TikTok users can go viral much easier than other networks. And that’s precisely what ambitious teenagers are looking for. It’s also why 83 percent of users have posted a video — a telling metric. 

Its popularity is exploding

Facebook’s moat of social media apps dominates the entire landscape. Facebook, WhatsApp, Instagram, and Facebook Messenger are four of the most actively downloaded non-gaming apps in the world. But guess who is poised to surpass them in downloads? That’s right: TikTok. 

For context, TikTok ranked seventh in “The 10 Most Downloaded Apps of The 2010s” list from CNET. It finished ahead of both Twitter and YouTube, despite launching in 2016. Twitter launched in 2006 and YouTube in 2005.

When network effects are everything in social media, the notion that TikTok outpaced two social media behemoths in just under four years of going live is fairly amazing. 

Leveraging digital marketing strategies often encompasses projecting a future landscape of media, influencers, and clever marketing tactics. There’s a compelling opportunity for media agencies to tap into TikTok’s snowballing growth right now. 

Many people in older generations, even Millennials compared to their Gen Z counterparts, are entirely unaware of TikTok’s power or popularity. They blithely dismiss the platform as a venue for silly videos of teenagers and kids, but it’s much different now. 

One of the most intriguing changes induced by COVID-19 was the transition of TikTok away from mostly dance videos and Vine-like content. It caters to social movements, professional engagement with audiences of people looking to learn something during the quarantine, and even subtle political critiques. And that’s where it has capitalized on a unique method of capturing people’s attention. 

A unique market for capturing people’s attention

TikTok stands distinguished among its social media competitors. It may not be the digital forum for serious (and often toxic) debate like Twitter, which is now becoming a huge force in academia. And it may not be the ideal communication medium for real-time chats with friends like WhatsApp, which now comes included with a payment feature.  

But it is addicting, just in its own way. Zoom calls with funny backgrounds became pretty dull during the doldrums of quarantine. Twitter is more fascinating than Zoom but is often mired in toxic political discourse. And Instagram isn’t nearly as entertaining when everyone is locked inside and not exploring the world. Enter TikTok. 

Imagine a bartender out of a job, who decides to furnish drink-mixing tips to followers during quarantine, as many bartenders actually did. What’s the best platform to capture people’s attention: one where the algorithm displays short-form viral videos of newcomers persistently or YouTube? Or invite people to a Zoom call, which random people will likely not join? 

What about someone who wants to mix music with fun cooking videos while everyone decides whether or not to order out or prepare the same meal again the next night? That’s what TikTok personalities like The Pasta Queen did. Exploding in popularity during quarantine, doubling her followers in the last three weeks alone, Nadia’s (The Pasta Queen) goofy Italian cooking videos have raked in views in recent months. Originally from Rome and now living in the US, The Pasta Queen is a microcosm for a class of new personalities emerging on TikTok that have smashed the viral, short-form style of TikTok with educational tips you’d find on some shelved YouTube video.

It’s an interesting dynamic, and also represents the global appeal of TikTok, which is widely popular not just in the US but also in India and China, which together, account for the bulk of its users. Expect creative professionals to gravitate towards TikTok in coming months, and away from more restrictive platforms like YouTube, which even saw the departure of podcast king Joe Rogan recently. 

Creativity is where the clicks are

Piggybacking on the notion that TikTok is a black hole for young, ambitious personalities and professionals, its growing list of influencers may become the most dynamic in the social media space. More diverse influencers bring more diverse audiences and more advertising dollars. And It’s not just the users who gravitate to creative platforms (and the advertising dollars that follow them). 

Content creators who want more flexibility to impress the up-and-coming Gen Z horde, which will soon be the largest consumer generation in the world, are pursuing TikTok aspirations. Social commerce is an unstoppable trend, and if you want to brand like Supreme, you need to appeal to Gen Z. With the promise of going viral for your first video, why would an aspiring influencer not at least give TikTok a try? After all, leading influencers on TikTok haul in some eye-popping revenue

As a media professional, marketing aficionado, or advertising specialist, TikTok may currently fly under the radar of most conventional branding campaigns despite its surging popularity. Maybe due to a mix of its Tencent origins, pointed Congressional criticism, or young-skewed audience; it doesn’t matter anymore. TikTok has come out of the lockdowns as the dark horse platform to usurp the coveted circle of Facebook’s app hegemony. It’s now the king of creative social media content.  

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The post Why Your Brand Can No Longer Ignore TikTok appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/06/why-your-brand-can-no-longer-ignore-tiktok/

YouTube Brings Shopping Ads to the Home Feed: What It Means for Your Visual Advertising Efforts

Nearly two-thirds of consumers claim that online video has informed and inspired their decision to make a purchase according to recent research and more than 90 percent report having discovered a new product or brand from YouTube.

To tap into this trend and how more shoppers are using video in their buying journey, the Google-owned platform is introducing Shopping ads to its home feed and search results.

Capture users earlier and make it personal

“Consumers are continuing to watch more content on the YouTube platform and we want to be where they are, to reach and engage them,” said Rick Almeida, Vice President of E-commerce at Puma Group. “This new opportunity will enable Puma to extend our shopping strategy into a new property and inspire consumers.”

Puma is just one debut advertiser of the Shopping ad product, but the company’s experience points to promising results for other brands eager to expand their visual advertising efforts.

As depicted below, the display will be very similar to other ads delivered through Google’s platform including Search, Shopping, and various partner websites and the larger Google Display network. More specifically, they’ll be targeted and delivered based on a user’s interest leveraging details about the product and the brand.

Instead of having to specifically enter the name “Puma” in a search bar to see ads for running shoes, simply expressing an interest in running could trigger ads from other retailers offering related gear highlighting different products and prices.

The new YouTube ads are just one update from Google as it looks to become more of a visual advertising option for brands.

Drive action through interactivity

The company also shared that it’s working towards enhancing the interactivity of ads within videos themselves so they’re more actionable. For example, clicking on a video to be directed to store location specifics and interest forms. In the coming months, this will be expanded to sitelink extensions for TrueView for action ads, making it more seamless to navigate to additional landing pages such as holiday catalogs. A beta test conducted with 30 advertisers yielded a 23 percent boost in conversions after added sitelinks.

Fuel inspiration through rich imagery

In a study led by Google in partnership with Ipsos, 85 percent of people take action within the first 24 hours of discovery — spanning actions including reading reviews, comparing prices, or committing to purchase.

In the spirit of these findings, Showcase Shopping ads are now available on Google Images with the intent of making it easier to browse more products from a single click through grouping related products together. With additional categories like cosmetics and electronics, the hope is to boost consideration and create a unique experience for those unfamiliar with a specific brand.

Online shopping is most definitely not a one-size-fits-all game. People expect personalization and targeted ads whether they’re shopping for themselves or someone else and they have less time to do it. It’s up to brands to make experiences frictionless and efficient through listening, anticipation, and being present when it matters.

WATCH THE SMWNYC 2019 RECAP

The post YouTube Brings Shopping Ads to the Home Feed: What It Means for Your Visual Advertising Efforts appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/11/youtube-brings-shopping-ads-to-the-home-feed-what-it-means-for-your-visual-advertising-efforts/

2020 Video Marketing and Statistics: What Brands Need to Know

By 2022, the number of videos crossing the internet per second will approach 1 million translating into 82 percent of all online traffic.

Capitalizing on this trend, Hearst Magazines recently announced it is shopping around more than 80 experiences to advertisers in an effort to tap into additional revenue streams including video series, events, and new award franchises.

In particular, the company gave initial leaks into upcoming projects including a “Future of Beauty” award series from Elle Magazine and experiential events across Cosmopolitan and Marie Clare. Aside from video and experiential, data will be an influential guide as the company looks to better target to its audience.

As your brand continues its own preparation around a 2020 video strategy and the ways you can create your own unique experiences, here are a few important statistics to bear in mind:

Video usage and consumption

There has been a noticeable uptick in video usage over the past three years. A few stats evidencing this include that video consumption on mobile devices rises a whopping 100 percent each year.

In addition, 78 percent of people report watching videos online each week while 55 percent of those watch on a daily basis. More than half (54%) demand more video content on top of what they already consume.

Marketing trends and best practices for video on mobile devices

Viewers claim they retain 95 percent of a message when obtained via video and a significant 92 percent of mobile users report sharing videos with others.

The vast majority of businesses are shifting their strategies accordingly with 81 percent incorporating the tactic into the plans–a 63 percent increase year-over-year (YoY).

Ninety-nine percent of marketers claim they will continue to use video marketing in their approaches and 88 percent are committing to devoting more dollars to such campaigns in the future. This comes as no surprise as in the U.S. alone, the industry for video marketing has exploded and is now worth $135 billion.

Vertical video is the future of brand storytelling

An integral part of the growing demand for an enhanced mobile experience is vertical video and leading platforms like Instagram are putting their stake in the ground to lead the change.

For context, more than half (60%) of users film on their phone horizontally compared to 40 percent who report filming vertically. From a viewer’s standpoint, 75 percent prefer watching videos horizontally while only 25 percent prefer watching vertically.

Video marketing is at a critical point where it is driving more views, engagement and positive response compared to any other social post option. While users tend to skim text, videos have a competitive advantage when it comes to earning attention and recall. As you look to experiment, pocket these stats to help grow your audience and improve your presence.

Infographic via brednbeyond

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WATCH THE SMWNYC 2019 RECAP

The post 2020 Video Marketing and Statistics: What Brands Need to Know appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/10/2020-video-marketing-and-statistics-what-brands-need-to-know/

Video Marketing In 2019

Video Marketing In 2019

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The Evolution of Storytelling with Video: What Works on Facebook, Won’t on Instagram (Or YouTube)

Successful social media content isn’t one size fits all. In 2019, telling the same story across all social platforms isn’t the most effective way to drive results. That’s why when it comes to crafting social videos that tell a story and stand out, it’s the platform that’s key.

Here’s some insight into what successful storytelling looks like on Facebook, Instagram, and YouTube, and how you can create your own platform-specific videos.

On Facebook, share news and updates

About  88% of Facebook users browse on their mobile device and most watch videos without sound. Additionally, most users spend about 10-to-12 minutes on Facebook per visit. So you’ve got a limited amount of time to stop viewers from scrolling past your content.

How do you engage the Facebook audience? Stick to news and updates.

Consumers on this platform are expecting to stay updated or learn something new. For that reason, it’s the right platform to talk about something new, like a product, offering, launch, or location. Also, keep in mind that square videos take up 78% more space in the Facebook News Feed. To optimize for engagement in the Feed, stick to square video.

On Instagram, inspire with eye-catching videos

Instagram is the up-and-coming platform on social. In 2018, Instagram showed higher engagement and ad spend than Facebook. Furthermore, in a recent survey, 48% of consumers said they made a purchase after watching a brand’s video on Instagram— that’s up 17% from the previous year.

So what kind of content resonates with the Instagram audience? Think visually stunning imagery, and inspiring stories.

When approaching video creation for Instagram, start with something visually striking.Tell a story that inspires or intrigues or share a memorable quote. Posting the kind of content your audience prefers to consume helps your brand stand out on social.

On YouTube, educate with longform content

While sharing a longform video on Instagram or Facebook may not hold your audience’s attention, longer video content excels on YouTube. And since its what viewers expect on this platform, they are more likely to stay engaged till the end.

It’s also worth noting that your YouTube audience is looking for specific information, and most likely watching with the audio on. So, share educational content such as how-to videos or top 5 lists (2 out of 3 of consumers favorite types of videos on social) that’ll provide value to your audience.

On social, the success of a story is linked to the platform on which it is shared. And, catering your video content to viewers on Facebook, Instagram and YouTube fosters a memorable connection to your audience. Incorporate these insights into your marketing strategy to create effective storytelling videos for each platform.

For more on effective storytelling with video, check out my session at Social Media Week NYC.

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WATCH OUR 2019 PROMO

The post The Evolution of Storytelling with Video: What Works on Facebook, Won’t on Instagram (Or YouTube) appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/04/the-evolution-of-storytelling-with-video-what-works-on-facebook-wont-on-instagram-or-youtube/

5 Best Marketing Experts to Follow on YouTube in 2019

Digital marketing is a constantly evolving field with a steep learning curve. The rewards of mastering it are well worth the initial investment, but it can seem unbearably difficult for people that are new to the profession. The good news is that there are a lot of YouTube channels that will help you learn to be a marketing expert much more quickly.

Unfortunately, there are also a lot of hacks out there that try to pass themselves off as “gurus.” You need to learn to separate the actual experts from the posers. New marketers should get started by following the experts listed below. They share a ton of great information on their YouTube channels.

Derek Halpern

Derek Halpern runs a marketing YouTube channel called Social Triggers TV – How to Get Ahead in Life and Business. He has over 82,000 subscribers and has published 180 videos on various marketing topics over the past six years. This makes Derek one of the most prolific producers of marketing videos on YouTube.

Some of Derek’s videos focus on specific elements of marketing, such as the types of colors that have the best conversions and the benefits of email marketing. However, the majority of his videos cover much broader topics. He has a number of videos on making convincing arguments and knowing how to tweak your sales pitches to your audience. These general topics surprisingly haven’t been covered as much by other marketing influencers as they should be, because lots of marketers try to develop fancy campaigns without a strong foundation with the basics. You should follow this channel to help you get off on the right foot.

Russ Ruffino

Russ Ruffino is the founder of Clients on Demand. He is without a doubt one of the most knowledgeable sales experts in the marketing profession. Russ has been featured in a number of esteemed marketing and business publications and has helped clients go from running a business without any revenue to generating seven figures in just 12 months.

Russ has published a lot of great videos on sales strategies over the past two years. These include advice on overcoming your own inner critic, excelling in sales as an introvert and creating a stable cash flow.

Most marketing videos on other channels focus on newer approaches, such as Facebook and SEO. It is refreshing to see a YouTube channel that shares so many new insights on sales.

Jesse Hanley

Jesse Hanley is a newer marketing influencer on YouTube, but he is already gaining a strong following. Although he has only created four videos over the past year, his videos are very detailed and cover topics that have been overlooked by other marketing experts with YouTube channels. He has proven to be an expert on SEO, so you can find videos on the benefits of using subdirectories versus subdomains or deciding whether to use the WWW prefix for your domain.

Jesse may not have created a lot of videos yet, but he is a promising YouTube contributor for the marketing community. He is another guy that you may want to follow.

Brian Dean

Brian Dean is the founder of Backlinko. His blog is ranking for some of the most competitive keywords on the Internet, such as “Google search console,” “keyword planner,” “YouTube subscribers,” “Google keyword planner” and “search console.” He is ranking on the front page of Google for all of those terms, except keyword planner, where he is still impressively is at the top of the second page. Brian’s success at getting his site ranked on Google for such incredibly competitive keywords demonstrates his unparalleled expertise as an SEO marketer.

He has a YouTube channel where he shares lots of great videos. Over 175,000 people have subscribed to his YouTube channel since its inception. With 36 videos on SEO and YouTube Marketing, he hasn’t produced as much video content as some of his peers. However, he has unquestionably created some of the best videos in his area of expertise. If you are looking to learn about SEO, then you should absolutely follow his YouTube channel.

Jay Baer

Jay Baer is another marketing expert that has been around for quite some time. Jay started his YouTube channel 10 years ago, so he might have one of the oldest YouTube channels that focuses on covering marketing tips. Some of his first videos were about general topics, such as marketing during a recession. He had a couple of unrelated videos when he first started, such as one of his son playing with a mock lightsaber and a video talking about his engagement. However, the vast majority of his videos of the past 10 years have provided excellent feedback on social media marketing.

Some of the videos he has published include:

  • Interviews with celebrities sharing lessons on social media marketing
  • Tips on using location-based services to generate great content
  • Helping his audience figure out how to market the people that are not like you

You will find a ton of great videos on his channel. He has been sharing a lot more over the past year, so you should subscribe to get the most recent content.

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The post 5 Best Marketing Experts to Follow on YouTube in 2019 appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/01/5-best-marketing-experts-to-follow-on-youtube-in-2019/

Marketing Videos – YouTube Channel

Marketing Videos – YouTube Channel

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Marketing Videos – YouTube Channel

Marketing Videos – YouTube Channel

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Website Reseller Opportunity for Cardiff & South Wales…

About our Website Reseller Business Opportunity for Cardiff & South Wales:

Do you or anyone you know need a self employed job or a secondary income?

Cardiff Web Design & Development Company 333 websites is currently looking for Self Employed / Entrepreneurial Website Resellers.

You could build your own business reselling websites completely from scratch or add an additional revenue stream to an existing business and gain an initial revenue from the sale of the new WordPress website as well as regular income from the hosting, support & management of that WordPress website, whilst you can also build up a portfolio of clients (with good stickability that web customers offer), in order to provide yourself with great up-sell opportunities for synergy services such as Graphic Design, Content Writing, SEO, Marketing, Photography etc.

How the website reseller opportunity in Cardiff & South Wales works?

We would build you a white labelled WordPress website for you to sell your new websites from (branded as your own and similar to our website; www.333websites.co.uk), and we will make this fully automated for taking payments and providing us with the creative specification that we require etc.  We can also provide you with branded business cards and brochures etc. to help you with the sales and marketing of the websites.

Our experienced web design & development team then works with the design specification and the customer to build the required website.
You just have to account manage the client and provide great customer service (we can help you with that).

Who this Website Reseller opportunity in Cardiff & South Wales would be ideal for?

The website reseller opportunity in the Cardiff & South Wales area would be ideally suited to:

  • People looking for “Work from home opportunities in Wales”
  • Self Employed Sales Agents
  • Unemployed Sales Agents
  • Unemployed Telesales Staff
  • Self Employed Telesales Staff
  • Unemployed Marketers
  • Graphic Designers
  • Photographers
  • SEO People
  • Marketers
  • Content Writers
  • Social Media Managers

If you are interested in discussing this Website Reseller opportunity in Cardiff & South Wales further please call: 07517 024979 or email: info@333websites.co.uk .

Regards,

Mike Armstrong 

MD – 333 Websites

  
 

The website reseller opportunity in Cardiff & South Wales page is written “By Mike Armstrong”

Business Services from trusted & reliable providers offering great value for money…

   

 As well as providing many business Services Online and Offline themselves, MA Consultancy also works with many trusted & reliable business service providers, who offer a wide range of business to business products or services.

If you would like to have a meeting with a professional to request a quote or for a free consultation, with some advice and knowledge about the business products or services that you require, please complete the contact form on the relevant business services page you are interested in, by clicking the link and seeing what service providers we work with.

Business Services included are:

  • A wide range of Marketing Services
  • Networking Opportunities
  • Business Exhibition Opportunities
  • Business Apps or Web Development
  • Graphic Fesign and/or Printing
  • Car Sales, Fleet provision or Car Leasing
  • Business Financial & Professional Services (Accountancy, Cost Reduction, Auto Enrolment, Legal Services, Debt Collection, Business Lasting Powers of Attorney)
  • Business Training
  • Office Cleaning etc.

Want your Business Service added to our offering?

Email: maconsultancy1@gmail.com

Business Services page posted “By Mike Armstrong”

Marketing Services for Small and Medium sized businesses in Wales!

Are you a small or medium sized business in Wales?

Do you require more customers or help with you marketing?

If so we can provide the following Marketing Services:

A New Website – Website Design & Build

– get more customer through more engagement and more targeted content,

SEO Services

– Get your website found and gain more enquiries;

Video Production Services

– have a new business marketing video to say more to your customers in a quick and simple way that will get high customer engagement;

Video Marketing Services

– Gain lots of views of your new marketing video;

App Design & Development Services

– We will build a customer contact & marketing app for you, helping to make your life easier and getting your customers to work for you;

App marketing services

– we will get your existing & new customers to use your app, helping to make your life much easier;

Social Media Marketing Services & Social Media Management Services

– we will manage your social media and build the following as well as plan and implant a content marketing strategy, so that you can get on with what you do best;

Social Media Advertising Services

– We can market your company, products, offers, videos, marketing literature, websites and SocialMedia accounts to help you gain more customers, via our own Social Media following of over 200,000+ engaged followers.

For more info on any of these Marketing Services for Small and Medium sized businesses in Wales please call: 07517 024979 or email: maconsultancy1@gmail.com

The Marketing Services for Small and Medium sized businesses in Wales page was posted “By Mike Armstrong”

IMG_0153.JPG

Last Chance to Grab a Seasons Greetings Videos for your #Business for the bargain price of £99+ vat from @TwitMynt

20141115-000448.jpg

Seasons Greetings Videos from Mynt Media

For a limited time only, Mynt Media are giving all businesses an opportunity to create a professionally filmed Christmas and New Year message for them to spread the Christmas cheer and thank their customers for all of their support during 2014.

These Seasons Greetings Videos will look like the following video (link below image):

20141115-000200.jpg
Seasons Greeting Video

These Seasons Greetings videos are fantastic for social media and website updates and will save you precious time when sending out Christmas cards!

The normal price of these Christmas message videos is £299 + VAT however they will film, edit and produce your very own Seasons Greetings video including music and animation for just £99 + VAT. It will only take 15-20 minutes of your time and Mynt Media will take care of the rest.

20141115-000408.jpg
If you are interested in a seasonal greetings video contact Mynt Media using code MAC1:

Bob Kennedy
Mynt Media

20141115-000121.jpg
07918 080749
19 Cathedral Rd | Cardiff | CF11 9HA | United Kingdom

In addition to Video Production Mynt Media also provide the following Marketing Services:


VIDEOS
Promotional corporate videos to increase brand awareness and google rankings
WEB
Affordable professional websites to suit all budgets
APPS
Your content in a native mobile app.
ANIMATION
Company animations to inform your customers
CORPORATE PHOTOGRAPHY
Professional images of your business

For more see: Mynt Media – Video Production Company

The Last Chance to Grab a Seasons Greetings Videos for your #Business for the bargain price of £99+ vat from @TwitMynt page is posted “By Mike Armstrong”

Seasons Greetings Videos for your #Business for the bargain price of £99+ vat from @TwitMynt

20141115-000448.jpg

Seasons Greetings Videos from Mynt Media

For a limited time only, Mynt Media are giving all businesses an opportunity to create a professionally filmed Christmas and New Year message for them to spread the Christmas cheer and thank their customers for all of their support during 2014.

These Seasons Greetings Videos will look like the following video (link below image):

20141115-000200.jpg
Seasons Greeting Video

These Seasons Greetings videos are fantastic for social media and website updates and will save you precious time when sending out Christmas cards!

The normal price of these Christmas message videos is £299 + VAT however they will film, edit and produce your very own Seasons Greetings video including music and animation for just £99 + VAT. It will only take 15-20 minutes of your time and Mynt Media will take care of the rest.

20141115-000408.jpg
If you are interested in a seasonal greetings video contact Mynt Media using code MAC1:

Bob Kennedy
Mynt Media

20141115-000121.jpg
07918 080749
19 Cathedral Rd | Cardiff | CF11 9HA | United Kingdom

In addition to Video Production Mynt Media also provide the following Marketing Services:


VIDEOS
Promotional corporate videos to increase brand awareness and google rankings
WEB
Affordable professional websites to suit all budgets
APPS
Your content in a native mobile app.
ANIMATION
Company animations to inform your customers
CORPORATE PHOTOGRAPHY
Professional images of your business

For more see: Mynt Media – Video Production Company

The Seasons Greetings Videos for your #Business for the bargain price of £99+ vat from @TwitMynt page is posted “By Mike Armstrong”

Seasons Greetings Videos for your #Business for the bargain price of £99+ vat from @TwitMynt

20141115-000448.jpg

Seasons Greetings Videos from Mynt Media

For a limited time only, Mynt Media are giving all businesses an opportunity to create a professionally filmed Christmas and New Year message for them to spread the Christmas cheer and thank their customers for all of their support during 2014.

These Seasons Greetings Videos will look like the following video (link below image):

20141115-000200.jpg
Seasons Greeting Video

These Seasons Greetings videos are fantastic for social media and website updates and will save you precious time when sending out Christmas cards!

The normal price of these Christmas message videos is £299 + VAT however they will film, edit and produce your very own Seasons Greetings video including music and animation for just £99 + VAT. It will only take 15-20 minutes of your time and Mynt Media will take care of the rest.

20141115-000408.jpg
If you are interested in a seasonal greetings video contact Mynt Media using code MAC1:

Bob Kennedy
Mynt Media

20141115-000121.jpg
07918 080749
19 Cathedral Rd | Cardiff | CF11 9HA | United Kingdom

In addition to Video Production Mynt Media also provide the following Marketing Services:


VIDEOS
Promotional corporate videos to increase brand awareness and google rankings
WEB
Affordable professional websites to suit all budgets
APPS
Your content in a native mobile app.
ANIMATION
Company animations to inform your customers
CORPORATE PHOTOGRAPHY
Professional images of your business

For more see: Mynt Media – Video Production Company

The Seasons Greetings Videos for your #Business for the bargain price of £99+ vat from @TwitMynt page is posted “By Mike Armstrong”

Seasons Greetings Videos for your Business for the bargain price of £99+ vat

20141115-000448.jpg

Seasons Greetings Videos from Mynt Media

For a limited time only, Mynt Media are giving all businesses an opportunity to create a professionally filmed Christmas and New Year message for them to spread the Christmas cheer and thank their customers for all of their support during 2014.

These Seasons Greetings Videos will look like the following video (link below image):

20141115-000200.jpg
Seasons Greeting Video

These Seasons Greetings videos are fantastic for social media and website updates and will save you precious time when sending out Christmas cards!

The normal price of these Christmas message videos is £299 + VAT however they will film, edit and produce your very own Seasons Greetings video including music and animation for just £99 + VAT. It will only take 15-20 minutes of your time and Mynt Media will take care of the rest.

20141115-000408.jpg
If you are interested in a seasonal greetings video contact Mynt Media using code MAC1:

Bob Kennedy
Mynt Media

20141115-000121.jpg
07918 080749
19 Cathedral Rd | Cardiff | CF11 9HA | United Kingdom

In addition to Video Production Mynt Media also provide the following Marketing Services:


VIDEOS
Promotional corporate videos to increase brand awareness and google rankings
WEB
Affordable professional websites to suit all budgets
APPS
Your content in a native mobile app.
ANIMATION
Company animations to inform your customers
CORPORATE PHOTOGRAPHY
Professional images of your business

For more see: Mynt Media – Video Production Company

The Seasons Greetings Videos for your Business for the bargain price of £99+ vat page is posted “By Mike Armstrong”

Fantastic Xmas Video Offer from Mynt Media – Seasons Greetings Videos for your Business for the bargain price of £99+ vat!

20141115-000448.jpg

Seasons Greetings Videos from Mynt Media

For a limited time only, Mynt Media are giving all businesses an opportunity to create a professionally filmed Christmas and New Year message for them to spread the Christmas cheer and thank their customers for all of their support during 2014.

These Seasons Greetings Videos will look like the following video (link below image):

20141115-000200.jpg
Seasons Greeting Video

These Seasons Greetings videos are fantastic for social media and website updates and will save you precious time when sending out Christmas cards!

The normal price of these Christmas message videos is £299 + VAT however they will film, edit and produce your very own Seasons Greetings video including music and animation for just £99 + VAT. It will only take 15-20 minutes of your time and Mynt Media will take care of the rest.

20141115-000408.jpg
If you are interested in a seasonal greetings video contact Mynt Media using code MAC1:

Bob Kennedy
Mynt Media

20141115-000121.jpg
07918 080749
19 Cathedral Rd | Cardiff | CF11 9HA | United Kingdom

In addition to Video Production Mynt Media also provide the following Marketing Services:


VIDEOS
Promotional corporate videos to increase brand awareness and google rankings
WEB
Affordable professional websites to suit all budgets
APPS
Your content in a native mobile app.
ANIMATION
Company animations to inform your customers
CORPORATE PHOTOGRAPHY
Professional images of your business

For more see: Mynt Media – Video Production Company

The Fantastic Xmas Video Offer from Mynt Media – Seasons Greetings Videos for your Business for the bargain price of £99+ vat page is posted “By Mike Armstrong”

Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK

Business Training including Sales & Marketing Training Courses in Cardiff, South Wales, Wales
Business Training

For Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK including;

  • Web Marketing Training Courses,
  • Social Media Training Courses,
  • SEO Training Courses,
  • Blogging Training Courses,
  • WordPress Training Courses,
  • Content Writing or Content Marketing Training Courses
  • Other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses

Please visit our online Sales & Marketing store, Social Media & Marketing Masterclass, Sales Training Wales or Sales Training Cardiff pages on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Courses Cardiff, South Wales & Wales Prices:

All of our off the shelf Sales & Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Courses Cardiff, South Wales & Wales formats:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses Cardiff, South Wales, Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

20141112-092524.jpg

20 of the most influential words in marketing

Please find 20 of the most influential words in marketing:

Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

The 20 of the most influential words in marketing page was posted “By Mike Armstrong” – The Voice of Social Media

20141110-170445.jpg

Social Media Tip about increasing your audience reach!

If you have something to promote to your audience of Twitter Followers, Facebook Friends or Business Page Likers or LinkedIn Contacts, such as an event, a new product launch or an offer use an automated software took like Hootsuite or Buffer to help you reach more of your audience.

You can schedule posts to go out before you get up, at times when your too busy to post, days you are off and times when your a sleep to help you reach more if your audience then you could be manual tweeting and posting alone.

Set up a campaign similar to a TV or radio campaign and get your message across over a sustained period of time depending on what it is that you are promoting.

The Social Media Tip about increasing your audience reach page was posted “By Mike Armstrong”

IMG_0153.JPG

How to make your podcasts stand out…

New post on Online Marketing Hub

How to Stand Out in a World of Dull Podcasts
by christopherjanb

Think about this for a moment. Your favorite podcasts.

This American Life.

WTF with Marc Maron.

Pat Flynn’s Smart Passive Income.

Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of them started without an audience.

It’s hard to believe. Over 25 years ago, at age 19, Ira Glass was an intern at NPR, and a terrible writer. It took him, he confesses, eight years to learn how to effectively structure a story. Now he hosts a show with nearly two million weekly listeners.

Marc Maron was a late-30-something comedian, twice divorced, holding the record for most guest spots on Late Night with Conan O’Brien as his only claim to fame when he started his podcast — a somewhat desperate gig considering the fact he’d just been fired from his job.

He now regularly boasts the number one podcast in comedy on iTunes.

As a “Job Captain” at an architecture firm in Southern California, Pat Flynn loved his job and enjoyed life. Until he got laid off. That event, devastating for sure, turned out to benefit Flynn.

He decided to work for himself and launched a podcast, which has become a top-ranked business podcast on iTunes featured in the New York Times.

Three people. Three podcasts. Three success stories. All from normal people like you.

Life before podcasts
In the past, when we were young, restless, and abrupt, we all started with a blog, perhaps one that was free. Or we bit the bullet and bought a paid version, something like Typepad.

Every day we dutifully published a post — sounding off on the circus called politics, or sharing our everyday traumas, or teaching others a new skill.

Blogs were a boon for both the shy and the verbose. Then, around 2004, along came the podcast. Now we could use audio to share our opinions, dramas, and skills.

Former MTV host Adam Curry, smitten by the new technology, doubled down on podcasts. In fact, he launched iPodder.org, a platform that allowed you to easily subscribe to shows.

But alas, the idea was before its time and quietly boiled away in the background. Seems even with an app like iPodder.org, downloading episodes was still a clunky process.

We weren’t ready for podcasts until smartphones — with the ability to stream or download on the spot — saturated the market.

Introducing the rebirth of podcasts
Once the technology caught up with the concept, podcasts took off again. So much so that audio is now a foundational content format that provides you with the opportunity to tap into large distribution networks like iTunes and Stitcher.

See, if you only write on a blog, you are invisible to the audiences on these other networks.

But if you start a podcast, you become visible to these large networks, and you can also enhance your podcast’s visibility by publishing the transcript online. And why not do this when audio is relatively cheap to create. How cheap?

Jerod Morris and I produce The Lede podcast with a couple of decent microphones through Skype or Google Hangouts. Jerod edits with GarageBand, a free app from Apple. We then publish to iTunes and Stitcher. The cost is in our time and a small fee for the transcript. Everything else is free.

The one thing your podcast must have
Perhaps you’ve reached a stage in your life where you are ready to do something for yourself. You have a story to tell. A business idea you want to cultivate. Opinions about music that must be heard.

If you don’t have an audience, consider building one with a podcast. Your finished audio product will give you text to publish on a blog, too. (Just keep in mind that once you churn out the transcript, it’s best to polish it up for readability, since transcripts often aren’t publication quality, or even proofread.)

The beauty of this approach is that you create two pieces of content that honor two different learning styles — in half the time. Anyone who can speak can do this. But there is one thing your podcast must have: structure.

Rambling is a no-no. There are only a few people in the world who can go off script and keep a podcast interesting. And while it may seem they are off script, the truth is they just prepared intensely for the podcast.

Howard Stern, for example, can get away with it because in reality he doesn’t ramble. His experience and preparation carry the interviews right along. The same goes for world-class interviewers like Katie Couric, Jim Lehrer, and Dick Cavett.

Preparation is everything when you create media. It not only serves your audience, who does not want to listen to a rambling mess (no matter how authentic you think it is), preparation also serves you.

Giving your podcast structure and order makes it easier to convert into other formats. As Brain Clark said:

Many, many people are able to create fantastic content and create audiences and end up with content that can be repurposed into other formats by doing audio interviews.

But it can be tough to get the right people on your show, especially when you’re just starting out.

How to get superstars on your show
Most people in your industry with even a smidgen of reputation will be happy to jump on an interview. Doing an interview for a podcast is the equivalent to the academic world of logrolling: “I’ll give you a nice blurb about your book if you do that for me.”

It’s the trading of favors. The interviewee gets exposed to a new audience (the interviewer’s) while the interviewer gets exposed to a new audience, too. More than likely, the interviewee will share the finished product with her social media crowd.

Money is never discussed; money is never exchanged.

But when you go up the food chain, the game changes. Industry leaders have floods of requests from analysts, reporters, and podcasters. Everyone wants a piece of their time. But no one seems to have a budget.

Giving our time freely for interviews is an odd phenomenon in an economy where it is assumed we trade time for money. If you want something from me — my time, my experience, my results — you will have to pay me for that.

No one bats an eye at this expectation (unless you charge outlandish fees). As we all like to say, “I have a family to feed.”

This is important when you start a podcast. While interviewing industry players can help you build a body of work, it probably won’t lead to any breakthrough. In fact, it often leads to a humdrum echo chamber.

Your breakthrough won’t occur until you snag that talk with an unreachable industry authority. Then people will pay attention. And, more than likely, pay money for the content.

A classic example of the value of great content
Let me give you an example of why this actually makes a lot of sense.

Two guys who paid $100,000 for the rights to Napoleon Hill’s book Think and Grow Rich, before it landed in the public domain, started Guthy-Renker – a powerhouse direct response company and pioneer of ethical infomercials with $2 billion a year in sales.

You are probably saying to yourself, “That’s a classic book. Everyone has read it. They probably drained their life savings for that. What a stupid gamble.”

Truth is, not everyone has read it. There was still a huge, thirsty market for Hill’s ideas. With those rights in hand, Guthy and Renker created an infomercial starring Hall of Fame quarterback Fran Tarkenton.

They made $10 million off that one commercial.

Clearly, it was a smart move and money well spent. Given that, paying an expert a reasonable hourly fee to provide you with content seems like a smart move, too — one way to distinguish yourself from the ordinary crowd of podcasts.

Here’s the magic of this approach
Once you have great content and the rights to use it as your intellectual property, which is what Guthy-Renker did, you could:

Give it away as an asset pillar.
Put that content behind a paywall as part of a content library.
Use the transcripts to create an ebook you can sell.
Send interviews monthly as part of a private members email newsletter.
Create a video tutorial.
Design an infographic around the ideas discussed in the podcast.
And so on.

Your turn
The hard part is getting people on your show if you don’t have an audience. But once you have an audience, people will ask you if they can be on your show.

How do you prompt the catalyst? What do you have to do to hit that breakthrough — to crack the top 10 on iTunes in your category?

Paying a few rock stars to appear on your podcast might just do the trick.

The lesson of this article is that paying for great content is worth it down the road.

That’s because as long as you obtain the rights to your audio, which can be accomplished with a very simple release guests should sign if you pay them, then you can use (and monetize) the content however you choose.

That’s a smart strategy in a world full of ordinary podcasts.

Whom would you like to have as a guest on your podcast?

How would his or her expertise serve your audience?

If you don’t currently have a podcast, what’s stopping you from starting one?

Share your thoughts over in the discussion on Google+ …

And if you would like to learn more about this approach to podcasting, check out our New Rainmaker course — a two-week training opportunity that will teach you how to create the type of media your customers will love.

Click here to register for the free course.

About the author
Demian Farnworth
Demian Farnworth is Copyblogger Media’s Chief Copywriter. Follow him on Twitter or Google+.

The post How to Stand Out in a World of Dull Podcasts appeared first on Copyblogger.

For more on this article or content marketing see:
http://omhub.wordpress.com/2014/10/13/how-to-stand-out-in-a-world-of-dull-podcasts/

The How to make your podcasts stand out… Page was posted “By Mike Armstrong”

Video Marketing Tips

New post on Online Marketing Hub

Hear the Call? 3 Steps for Better Video CTAs
by christopherjanb

As more of you expand your foray in video content marketing, you undoubtedly know (and have been told) that a call to action (CTA) is an absolute must have. That all-important prompt encourages someone to actually do something and it offers an opportunity to evaluate your video’s effectiveness.

Advice on how to weave an engaging and tightly integrated CTA into your video is much less decisive. Create a funny and personal or slick-motion graphic? Incorporate in video or description? The fact is that there is no single answer. The secrets to crafting a great CTA address your unique circumstances.

This guide focuses on YouTube because the CTA design is more direct and easier to measure than on other platforms. (Vimeo, for example, is a popular tool because of its visual clarity and compression for crowd-founded campaigns like Kickstarter, but those initiatives often have different goals.) In a medium where there are no one-size-fits-all solutions, access to information is key for successful content marketing.

Step 1: Assess your goals

Your CTA is the nudge you give viewers so that they will do something, so what do you want them to do? Take stock of of your business goals in both abstract and specific terms:

What do you want to achieve with this video? Be broad. Evaluate how the video is designed to contribute to your goals. Do you want viewers to buy a product, install an app or subscribe to your channel?
How can your CTA support those goals? Be specific. If you want someone to purchase a product, does the CTA allow them to click through to the sales funnel? If you want more YouTube followers, does it encourage them to subscribe to your channel? If you want viewers to visit an affiliate, is the affiliate identified with a clear link?
After you’ve nailed down exactly what you want your CTA to achieve, your next task is to create something that meets these goals as effectively as possible.

Step 2: Identify the best options

At this point you have two decisions to make: how should you craft your CTA stylistically and which tools can help you meet the goals.

How does your CTA fit with the video content? Think thematically. Let’s use Dove’s Real Beauty Sketches as an example. The video is pensive, introspective, and emotionally charged. As such, the CTA on the screen at the video’s end is thoughtful, restrained, and unobtrusive. Dove didn’t use brightly colored annotations or loud noises. In its description, Dove simply included a hashtag and link.
Now look at Cartoon Hangover Bravest Warriors episodic cartoon’s CTA end card. It’s busy, colorful and energetic, just like the video.

Its visible description focuses on the episode and doesn’t include a CTA, and the full description reads like closing credits for a show.

Both Dove and Cartoon Hangover understood their videos — they matched the CTA to the video, and more importantly they matched the CTA to their goals. For a B2C like Dove, its primary objective was to encourage viewers to further their experience with the brand, while Cartoon Hangover’s primary objective was to inform viewers about the show.

What tools will effectively communicate your CTA?

Annotations: These pop-up messages on the video don’t have to detract from the viewing experience, but if they show up in the meatier content they can. The upside is that users can interact with your CTA immediately within the video experience. The downside is that annotations have a tendency to make users bounce, and annotations don’t appear on mobile or set-top boxes. Annotations in end cards? Totally cool.
Descriptions: A video description offers two-fold viewing — a few sentences on the first screen underneath the video and an expanded version after the viewer clicks “show more.” Including CTA links in descriptions is both better and worse than annotations because they don’t distract the viewer from the video experience. They’re more versatile than annotations and engaged viewers will naturally check your description for more information. But be careful about how you use your real estate: the first three lines of your description are a critical part of YouTube SEO (YouTube is the world’s second largest search engine), and the first lines are all that appear on the first screen.
Verbal (speaker mentions) vs. (direct host): A CTA during the video that comes from the narrator or host can carry more emotional weight than an end-card CTA. It also requires you to lock you into a single CTA so make sure the CTA is sufficiently attractive or powerful to engage viewers. Unlike an end card, which can be changed and updated easily, a speaker mention cannot be changed without significant production overhead. Many Kickstarter videos use this technique because viewers are likely already on the campaign page, making the next step obvious.
In addition, if your videos involve multiple speakers or subjects, the person speaking may not be in a position to deliver a meaningful CTA. In those cases, consider filming a separate end card with a familiar host that can be shot and edited separately.

Other in-video CTAs: In-video CTAs can be more effective because they can be delivered before viewers fall off. (Visible Measures reports one-third stop before the timer hits 30 seconds.)
In this edition of its Ripple Effect videos, Red Bull opens the video with its general web address then uses Red Bull.com/Surfing as on the opening credit slide. The CTA returns 14 minutes 30 seconds later in the end credits. Note the lack of annotations in the video, though.

End cards: CTAs on the end cards can work, but it’s a risky move given a good portion of your audience may not still be viewing. That means you should explore all CTA options, but don’t give up on end cards. The 40+% of your audience that may still be watching are probably interested and looking for more information.
As we’ve seen, there are pros and cons to every tool and stylistic decision you make, but this can be mitigated by combining CTA styles. Make sure they all support your goals so that you can don’t risk overcomplicating your pool of results and possibilities.

Step 3: Test, measure, and iterate

After you implement your CTAs, the evaluation begins. What happens with your CTAs? How you measure your CTA depends on what goals you’re trying to hit, but since many marketers are ultimately trying to push YouTube viewers off site and into their own funnels, we’ll focus on three critical measurements:

Measure in-video CTA viewership: If you click on Audience Retention in YouTube Analytics, you can see at which points viewers are dropping off, and this information can be used in multiple ways. For example, a significant drop-off that coincides with an annotation is a good sign that viewers do not think the CTA is too disruptive to the experience. Perhaps more importantly, these analytics allow you to see what percentage of users even makes it to your CTA. You can calculate a CTA viewership number by multiplying the number of total views by the percentage that made it to the point in video with a CTA.
Measure click-throughs: Other than clicking the universal “X” in the right corner of a page to cease viewing, there are only two ways to click out of YouTube – through annotations to your verified website (known in YouTube parlance as Associate Website Annotations) or through links in the description.
Ultimately, you want is to extrapolate the conversion rate of your CTA by dividing the number of views by the number of out-bound clicks. This CTA-conversion rate is a really handy way to compare variations in your execution.

Tip: Further track your CTAs by using custom links through shortened-URL sites like Bit.ly, which can bring in demographic and easy-tracking data for each CTA.

Measure your annotations: You can see how well an annotation is performing by visiting the Annotations page under Engagement Reports in YouTube Analytics. Enter the name of your video and not only will you get your number of clicks, but also the close rate (the number of times a viewer closed the video when the annotation appeared).

Conclusion

This three-step video CTA process can help you create a goal-oriented CTA, pick the right delivery avenues, gauge each CTA’s effectiveness, and adjust and use analytics to evaluate what you should continue, change, or stop. It will likely take a few tries before you’ve developed an effective style, but once done, you will have a systematic approach to engaging your audience, increasing retention and in turn, boosting the number of people responding to your CTA.

Evaluating the effectiveness of your video’s call to action is important to your video content marketing program’s success. Want to explore further measurement tools? Check out our online How-to Guide for Measuring Success.

For more about this video call to action article or content marketing in general see:
http://omhub.wordpress.com/2014/10/14/hear-the-call-3-steps-for-better-video-ctas/

Tips for better Video Call To Actions page posted “By Mike Armstrong”

Video Marketing Tips

New post on Online Marketing Hub

Hear the Call? 3 Steps for Better Video CTAs
by christopherjanb

As more of you expand your foray in video content marketing, you undoubtedly know (and have been told) that a call to action (CTA) is an absolute must have. That all-important prompt encourages someone to actually do something and it offers an opportunity to evaluate your video’s effectiveness.

Advice on how to weave an engaging and tightly integrated CTA into your video is much less decisive. Create a funny and personal or slick-motion graphic? Incorporate in video or description? The fact is that there is no single answer. The secrets to crafting a great CTA address your unique circumstances.

This guide focuses on YouTube because the CTA design is more direct and easier to measure than on other platforms. (Vimeo, for example, is a popular tool because of its visual clarity and compression for crowd-founded campaigns like Kickstarter, but those initiatives often have different goals.) In a medium where there are no one-size-fits-all solutions, access to information is key for successful content marketing.

Step 1: Assess your goals

Your CTA is the nudge you give viewers so that they will do something, so what do you want them to do? Take stock of of your business goals in both abstract and specific terms:

What do you want to achieve with this video? Be broad. Evaluate how the video is designed to contribute to your goals. Do you want viewers to buy a product, install an app or subscribe to your channel?
How can your CTA support those goals? Be specific. If you want someone to purchase a product, does the CTA allow them to click through to the sales funnel? If you want more YouTube followers, does it encourage them to subscribe to your channel? If you want viewers to visit an affiliate, is the affiliate identified with a clear link?
After you’ve nailed down exactly what you want your CTA to achieve, your next task is to create something that meets these goals as effectively as possible.

Step 2: Identify the best options

At this point you have two decisions to make: how should you craft your CTA stylistically and which tools can help you meet the goals.

How does your CTA fit with the video content? Think thematically. Let’s use Dove’s Real Beauty Sketches as an example. The video is pensive, introspective, and emotionally charged. As such, the CTA on the screen at the video’s end is thoughtful, restrained, and unobtrusive. Dove didn’t use brightly colored annotations or loud noises. In its description, Dove simply included a hashtag and link.
Now look at Cartoon Hangover Bravest Warriors episodic cartoon’s CTA end card. It’s busy, colorful and energetic, just like the video.

Its visible description focuses on the episode and doesn’t include a CTA, and the full description reads like closing credits for a show.

Both Dove and Cartoon Hangover understood their videos — they matched the CTA to the video, and more importantly they matched the CTA to their goals. For a B2C like Dove, its primary objective was to encourage viewers to further their experience with the brand, while Cartoon Hangover’s primary objective was to inform viewers about the show.

What tools will effectively communicate your CTA?

Annotations: These pop-up messages on the video don’t have to detract from the viewing experience, but if they show up in the meatier content they can. The upside is that users can interact with your CTA immediately within the video experience. The downside is that annotations have a tendency to make users bounce, and annotations don’t appear on mobile or set-top boxes. Annotations in end cards? Totally cool.
Descriptions: A video description offers two-fold viewing — a few sentences on the first screen underneath the video and an expanded version after the viewer clicks “show more.” Including CTA links in descriptions is both better and worse than annotations because they don’t distract the viewer from the video experience. They’re more versatile than annotations and engaged viewers will naturally check your description for more information. But be careful about how you use your real estate: the first three lines of your description are a critical part of YouTube SEO (YouTube is the world’s second largest search engine), and the first lines are all that appear on the first screen.
Verbal (speaker mentions) vs. (direct host): A CTA during the video that comes from the narrator or host can carry more emotional weight than an end-card CTA. It also requires you to lock you into a single CTA so make sure the CTA is sufficiently attractive or powerful to engage viewers. Unlike an end card, which can be changed and updated easily, a speaker mention cannot be changed without significant production overhead. Many Kickstarter videos use this technique because viewers are likely already on the campaign page, making the next step obvious.
In addition, if your videos involve multiple speakers or subjects, the person speaking may not be in a position to deliver a meaningful CTA. In those cases, consider filming a separate end card with a familiar host that can be shot and edited separately.

Other in-video CTAs: In-video CTAs can be more effective because they can be delivered before viewers fall off. (Visible Measures reports one-third stop before the timer hits 30 seconds.)
In this edition of its Ripple Effect videos, Red Bull opens the video with its general web address then uses Red Bull.com/Surfing as on the opening credit slide. The CTA returns 14 minutes 30 seconds later in the end credits. Note the lack of annotations in the video, though.

End cards: CTAs on the end cards can work, but it’s a risky move given a good portion of your audience may not still be viewing. That means you should explore all CTA options, but don’t give up on end cards. The 40+% of your audience that may still be watching are probably interested and looking for more information.
As we’ve seen, there are pros and cons to every tool and stylistic decision you make, but this can be mitigated by combining CTA styles. Make sure they all support your goals so that you can don’t risk overcomplicating your pool of results and possibilities.

Step 3: Test, measure, and iterate

After you implement your CTAs, the evaluation begins. What happens with your CTAs? How you measure your CTA depends on what goals you’re trying to hit, but since many marketers are ultimately trying to push YouTube viewers off site and into their own funnels, we’ll focus on three critical measurements:

Measure in-video CTA viewership: If you click on Audience Retention in YouTube Analytics, you can see at which points viewers are dropping off, and this information can be used in multiple ways. For example, a significant drop-off that coincides with an annotation is a good sign that viewers do not think the CTA is too disruptive to the experience. Perhaps more importantly, these analytics allow you to see what percentage of users even makes it to your CTA. You can calculate a CTA viewership number by multiplying the number of total views by the percentage that made it to the point in video with a CTA.
Measure click-throughs: Other than clicking the universal “X” in the right corner of a page to cease viewing, there are only two ways to click out of YouTube – through annotations to your verified website (known in YouTube parlance as Associate Website Annotations) or through links in the description.
Ultimately, you want is to extrapolate the conversion rate of your CTA by dividing the number of views by the number of out-bound clicks. This CTA-conversion rate is a really handy way to compare variations in your execution.

Tip: Further track your CTAs by using custom links through shortened-URL sites like Bit.ly, which can bring in demographic and easy-tracking data for each CTA.

Measure your annotations: You can see how well an annotation is performing by visiting the Annotations page under Engagement Reports in YouTube Analytics. Enter the name of your video and not only will you get your number of clicks, but also the close rate (the number of times a viewer closed the video when the annotation appeared).

Conclusion

This three-step video CTA process can help you create a goal-oriented CTA, pick the right delivery avenues, gauge each CTA’s effectiveness, and adjust and use analytics to evaluate what you should continue, change, or stop. It will likely take a few tries before you’ve developed an effective style, but once done, you will have a systematic approach to engaging your audience, increasing retention and in turn, boosting the number of people responding to your CTA.

Evaluating the effectiveness of your video’s call to action is important to your video content marketing program’s success. Want to explore further measurement tools? Check out our online How-to Guide for Measuring Success.

For more about this video call to action article or content marketing in general see:
http://omhub.wordpress.com/2014/10/14/hear-the-call-3-steps-for-better-video-ctas/

Tips for better Video Call To Actions page posted “By Mike Armstrong”

3 Steps for better Video Call to Actions

New post on Online Marketing Hub

Hear the Call? 3 Steps for Better Video CTAs
by christopherjanb

As more of you expand your foray in video content marketing, you undoubtedly know (and have been told) that a call to action (CTA) is an absolute must have. That all-important prompt encourages someone to actually do something and it offers an opportunity to evaluate your video’s effectiveness.

Advice on how to weave an engaging and tightly integrated CTA into your video is much less decisive. Create a funny and personal or slick-motion graphic? Incorporate in video or description? The fact is that there is no single answer. The secrets to crafting a great CTA address your unique circumstances.

This guide focuses on YouTube because the CTA design is more direct and easier to measure than on other platforms. (Vimeo, for example, is a popular tool because of its visual clarity and compression for crowd-founded campaigns like Kickstarter, but those initiatives often have different goals.) In a medium where there are no one-size-fits-all solutions, access to information is key for successful content marketing.

Step 1: Assess your goals

Your CTA is the nudge you give viewers so that they will do something, so what do you want them to do? Take stock of of your business goals in both abstract and specific terms:

What do you want to achieve with this video? Be broad. Evaluate how the video is designed to contribute to your goals. Do you want viewers to buy a product, install an app or subscribe to your channel?
How can your CTA support those goals? Be specific. If you want someone to purchase a product, does the CTA allow them to click through to the sales funnel? If you want more YouTube followers, does it encourage them to subscribe to your channel? If you want viewers to visit an affiliate, is the affiliate identified with a clear link?
After you’ve nailed down exactly what you want your CTA to achieve, your next task is to create something that meets these goals as effectively as possible.

Step 2: Identify the best options

At this point you have two decisions to make: how should you craft your CTA stylistically and which tools can help you meet the goals.

How does your CTA fit with the video content? Think thematically. Let’s use Dove’s Real Beauty Sketches as an example. The video is pensive, introspective, and emotionally charged. As such, the CTA on the screen at the video’s end is thoughtful, restrained, and unobtrusive. Dove didn’t use brightly colored annotations or loud noises. In its description, Dove simply included a hashtag and link.
Now look at Cartoon Hangover Bravest Warriors episodic cartoon’s CTA end card. It’s busy, colorful and energetic, just like the video.

Its visible description focuses on the episode and doesn’t include a CTA, and the full description reads like closing credits for a show.

Both Dove and Cartoon Hangover understood their videos — they matched the CTA to the video, and more importantly they matched the CTA to their goals. For a B2C like Dove, its primary objective was to encourage viewers to further their experience with the brand, while Cartoon Hangover’s primary objective was to inform viewers about the show.

What tools will effectively communicate your CTA?

Annotations: These pop-up messages on the video don’t have to detract from the viewing experience, but if they show up in the meatier content they can. The upside is that users can interact with your CTA immediately within the video experience. The downside is that annotations have a tendency to make users bounce, and annotations don’t appear on mobile or set-top boxes. Annotations in end cards? Totally cool.
Descriptions: A video description offers two-fold viewing — a few sentences on the first screen underneath the video and an expanded version after the viewer clicks “show more.” Including CTA links in descriptions is both better and worse than annotations because they don’t distract the viewer from the video experience. They’re more versatile than annotations and engaged viewers will naturally check your description for more information. But be careful about how you use your real estate: the first three lines of your description are a critical part of YouTube SEO (YouTube is the world’s second largest search engine), and the first lines are all that appear on the first screen.
Verbal (speaker mentions) vs. (direct host): A CTA during the video that comes from the narrator or host can carry more emotional weight than an end-card CTA. It also requires you to lock you into a single CTA so make sure the CTA is sufficiently attractive or powerful to engage viewers. Unlike an end card, which can be changed and updated easily, a speaker mention cannot be changed without significant production overhead. Many Kickstarter videos use this technique because viewers are likely already on the campaign page, making the next step obvious.
In addition, if your videos involve multiple speakers or subjects, the person speaking may not be in a position to deliver a meaningful CTA. In those cases, consider filming a separate end card with a familiar host that can be shot and edited separately.

Other in-video CTAs: In-video CTAs can be more effective because they can be delivered before viewers fall off. (Visible Measures reports one-third stop before the timer hits 30 seconds.)
In this edition of its Ripple Effect videos, Red Bull opens the video with its general web address then uses Red Bull.com/Surfing as on the opening credit slide. The CTA returns 14 minutes 30 seconds later in the end credits. Note the lack of annotations in the video, though.

End cards: CTAs on the end cards can work, but it’s a risky move given a good portion of your audience may not still be viewing. That means you should explore all CTA options, but don’t give up on end cards. The 40+% of your audience that may still be watching are probably interested and looking for more information.
As we’ve seen, there are pros and cons to every tool and stylistic decision you make, but this can be mitigated by combining CTA styles. Make sure they all support your goals so that you can don’t risk overcomplicating your pool of results and possibilities.

Step 3: Test, measure, and iterate

After you implement your CTAs, the evaluation begins. What happens with your CTAs? How you measure your CTA depends on what goals you’re trying to hit, but since many marketers are ultimately trying to push YouTube viewers off site and into their own funnels, we’ll focus on three critical measurements:

Measure in-video CTA viewership: If you click on Audience Retention in YouTube Analytics, you can see at which points viewers are dropping off, and this information can be used in multiple ways. For example, a significant drop-off that coincides with an annotation is a good sign that viewers do not think the CTA is too disruptive to the experience. Perhaps more importantly, these analytics allow you to see what percentage of users even makes it to your CTA. You can calculate a CTA viewership number by multiplying the number of total views by the percentage that made it to the point in video with a CTA.
Measure click-throughs: Other than clicking the universal “X” in the right corner of a page to cease viewing, there are only two ways to click out of YouTube – through annotations to your verified website (known in YouTube parlance as Associate Website Annotations) or through links in the description.
Ultimately, you want is to extrapolate the conversion rate of your CTA by dividing the number of views by the number of out-bound clicks. This CTA-conversion rate is a really handy way to compare variations in your execution.

Tip: Further track your CTAs by using custom links through shortened-URL sites like Bit.ly, which can bring in demographic and easy-tracking data for each CTA.

Measure your annotations: You can see how well an annotation is performing by visiting the Annotations page under Engagement Reports in YouTube Analytics. Enter the name of your video and not only will you get your number of clicks, but also the close rate (the number of times a viewer closed the video when the annotation appeared).

Conclusion

This three-step video CTA process can help you create a goal-oriented CTA, pick the right delivery avenues, gauge each CTA’s effectiveness, and adjust and use analytics to evaluate what you should continue, change, or stop. It will likely take a few tries before you’ve developed an effective style, but once done, you will have a systematic approach to engaging your audience, increasing retention and in turn, boosting the number of people responding to your CTA.

Evaluating the effectiveness of your video’s call to action is important to your video content marketing program’s success. Want to explore further measurement tools? Check out our online How-to Guide for Measuring Success.

For more about this video call to action article or content marketing in general see:
http://omhub.wordpress.com/2014/10/14/hear-the-call-3-steps-for-better-video-ctas/

Tips for better Video Call To Actions page posted “By Mike Armstrong”