Category: Twitter Tips

Twitter Post Writting Tips

4 Top Twitter Marketing Tips

  1. Eliminate all caps - They can come across as shouting and may reduce the effectiveness of your message
  2. Percentages work better than dollar amounts - This has been noted in various Twitter studies - more people click on tweets which use percentages than those with $ discounts.
  3. Do not go overboard on hashtags - And interestingly, Waddington removes the tags in this tweet completely. Previous research has indicated that one or two hashtags per tweet generates the most engagement, but with usage behavior evolving, it may well benefit your campaign goals to leave them out entirely.
  4. Website Cards - If you don't have Twitter website cards enabled on your website, it's worth going through the process and switching them on. You need to add a line of code to your site, but once added, Twitter will be able to pull in summary and image info from your website to populate the card element, creating a more professional looking tweet, and maximizing your space for users to click-through. Note too that, in order for website cards to work, you need to add the URL to the end of your tweet - don't put your hashtags, or anything else, after the URL.

Twitter Provides Key Tips for More Effective Tweet Copy

Twitter's Joe Wadlington is back with some more simple, effective tweet copy tips.

https://www.socialmediatoday.com/news/twitter-provides-key-tips-for-more-effective-tweet-copy/573759/

Can Twitter Threads Increase Reach, Engagement, and Referral Traffic? An Experiment

How can you increase Twitter reach and engagement?

That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link. And recently I’d been wondering the same.

Then I heard about Aytekin Tank’s 17-million-impression tweet.

Just a few months ago, Aytekin, the founder of Jotform, repurposed one of his popular Medium posts into a Twitter thread. He also promoted it with Twitter ads to see if he could increase the reach of his Twitter thread — and the engagement rate was as high as 20 percent!

So he continued to promote the Twitter thread. Eventually, it received 17 million impressions and the original Medium post (linked in the thread) got more than 35,000 visits.

When I learned about this story, I started wondering how Twitter threads could help marketers.  Could this be the new way to reach more people, drive more engagement, and get more referral traffic? Could Twitter threads be effective without ad promotion?

We ran a small experiment to find out.

A Twitter Thread Experiment

A Twitter thread experiment

What is a Twitter thread?

According to Twitter, “A thread on Twitter is a series of connected Tweets from one person. With a thread you can provide additional context, an update, or an extended point by connecting multiple Tweets together.”

Below is an example of a Twitter thread. If you click on the tweet, you’ll see the additional tweets connected to it.

The plan

The objective of the experiment was to test if repurposing our blog posts into Twitter threads can 1. increase our Twitter reach and engagement, and 2. drive more traffic to our blog than tweets with a link.

Our plan of execution was very straightforward:

  1. For each blog post, publish a Twitter thread and a simple link tweet (ideally at the same time, a few days apart).
  2. Record the stats after one to three days

The next step was to draft out the threads and publish them. For this, I worked with our amazing social media manager, Bonnie Porter. I repurposed 10 blog posts into threads while she published them at our best times to tweet.

Here’s what our collaboration document looked like:

Twitter threads experiment document

So how did the experiment go?

The result

I think there’s an evidence that Twitter threads perform better than tweets with a link!

Twitter thread experiment data

A quick explanation of the data

For the Twitter threads, I looked at only the number of impressions and engagements of the first tweet and the number of link clicks of the tweets with the link (usually the last tweet of the thread). The actual total number of impressions and engagements of the threads (i.e. a summation of the impressions and engagement of each tweet in the thread) is much higher.

But as the impressions and engagements are likely from the same followers, and to simplify our analysis, I considered only the impressions and engagements of the first tweet and the link clicks of the tweets with the link.

Here are the patterns I see from our results:

1. Twitter threads tend to get more impressions

The number of impressions was higher for all the first tweet of the Twitter threads than for the tweet with a link. On average, the threads received 63 percent more impressions.

Perhaps Rand Fishkin is right in that Twitter gives more prominence to tweets without a link. He found that “Tweets without URLs definitely correlate to more engagement+amplification (but this could be a result of user behavior, not intentional network design)”.

The respective link was not included in the first tweet of the Twitter threads but mostly in the last tweet of the threads. Threads could be a good way to increase your reach on Twitter while still sharing a link.

2. Twitter threads tend to get more engagements

The number of engagements was mostly higher for the first tweet of the Twitter threads than for the tweet with a link. On average, the threads received 54 percent more engagements.

An interesting pattern I spotted is that engagement tends to be the highest for the first tweet of the threads and would decrease until the last tweet, where there would be a spike in engagement. My hunch is that most people only engage with the tweets when they first saw the thread (i.e. the first tweet) and when they finish reading the thread (i.e. the last tweet), and not when they are reading the thread.

The higher number of engagement could have also caused the Twitter algorithm to surface the threads to more people, and hence, more impressions.

3. Twitter threads tend to get fewer link clicks

This is where the experiment didn’t go as expected.

While the Twitter threads, on average, received eight percent more link clicks than the tweets with a link, most of the threads received fewer clicks. (If you were to look at our data, you can see that the average was skewed by two threads that received much more link clicks than the respective link tweet.)

Here’s my guess: For the Twitter threads, the link was attached to the last tweet or in the middle. Our followers don’t see the link immediately and have to scroll through the whole thread before seeing the link. This might have caused the lower link click number.

But as Twitter threads seem to get more impressions than a link tweet, it might be possible that Twitter threads would get more link clicks. More data is needed to verify this.

4. Overall, Twitter threads seem to perform better than link tweets

On average, the Twitter threads received more impressions, engagements, and clicks than the respective tweet with a link.

While this is true based on our data, our sample size is tiny and the number of clicks fluctuated quite a bit. I wouldn’t say it’s conclusive that Twitter threads always perform better than tweets with a link in all aspect. But it seems fairly plausible that Twitter threads get more impressions and engagements.

Limitations of the experiment

  • While the blog post for each set of Twitter thread and link tweet was the same, the content of the thread and link tweet was different. This might have a bigger influence on the result than the content format. (More on this below.)
  • As it was challenging to run a large-scale version of this experiment (think thousands of blog posts) with just one brand account, we decided to test only 10 blog posts. As this is a tiny sample size, the results might not be replicable all the time (i.e. Twitter threads might not always perform better than link tweets).
  • The sequence of the two tweets could influence the results. People might be less responsive to the link tweet if they have seen the Twitter thread. But the effect of this should be minimal as we have already shared those blog posts before.
  • The day and time of the tweets could also influence the results. We tried to publish the Twitter thread and the respective link tweet at about the same time of the day to minimize the influence of this factor.

Lessons from our Twitter threads experiment

1. Experiment with different content formats

Does this mean you should post only Twitter threads from now? Not quite.

One of the key takeaways for me is the importance of experimenting with different or new content formats. While it’s the easiest to share a link, it might not always be the best way to get results. Twitter threads are one of the many things you could test. Others include images, videos, live videos, GIFs, and retweets.

For example, we recently found that retweeting our top tweets is an easy way to extend the lifespan of the tweet and increase its performance.

Buffer retweeting experiment data

2. Content is key

We found that it takes much more effort to publish Twitter threads than simple link tweets. You have to craft multiple tweets rather than just one. You have to manually tweet the threads while you can schedule link tweets.

But I think that might be why Twitter threads seem to perform better.

I believe that the content itself plays a big part in determining whether a tweet/thread does well. Crafting Twitter threads forces me to narrate a story over several tweets, and that might have encouraged me to write better tweets. On the other hand, I’m so used to sharing a link tweet that it’s easier for me to unintentionally craft a less-than-perfect tweet.

From her experience, Bonnie found it helpful to have the Twitter threads plan out in advance in a document. It makes publishing threads less of a hassle when you have everything ready to go.

3. People prefer native content

Brian Peters, our Strategic Partnerships Marketer, once said how social media platforms should be viewed as the destination for your content rather than the means to get to your content.

How does your audience want to consume your content? Do they prefer getting all the information they want through your social media posts, or do they want to click on a link and be directed to another page before they can find the information?

It depends on the content but my hunch is most prefer the former.

That might be why native content (e.g. Twitter threads, videos) tends to perform better than social media posts with links. People want the easiest way to consume content, and social media posts like Twitter threads and videos make it much easier than for them. They can get more information through the native content before deciding if the link will be relevant and valuable enough for them.

Over to you

Will you experiment with Twitter threads?

If you will or if you have, share your best-performing Twitter thread in the comments section below. It’ll be great to learn from one another’s experience. Thanks!

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https://blog.bufferapp.com/twitter-thread-experiment

The Simple Twitter Strategy That Helped Us Generate 90% More Clicks

  • After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets.
  • This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets.
  • It’s incredibly simple to implement this strategy  — you just need to identify your best tweets and retweet them — and it can be done using Buffer or directly on Twitter.com (and Twitter apps). 

Keep reading to see a full breakdown of this experiment and how you can implement it for your own Twitter accounts…

In February 2018, Twitter updated its rules to prohibit sharing tweets that are identical or substantially similar to one another.

Before this rule change, re-sharing top tweets (sparingly) was one of our favorite strategies for increasing our Twitter reach and engagement here at Buffer. And while it was a shame to forgo this strategy, we understand the rationale behind the new rules and are fully supportive of them.

So, rather than dwelling on what used to work, we started searching for other strategies to try.

Here’s one experiment we’ve been working on (and our results in full)…

Coming up with the experiment idea (and testing my theory)

After Twitter had made its rule changes, I noticed that Matt Navara and a few other accounts had started retweeting their own tweets as a way to boost top posts.

This made me wonder if retweeting my own top tweets could be a good way to increase my reach and engagement on Twitter.

So I tested this idea — retweeting my best-performing tweet the following day — with my own account.

Alfred's retweet

And it worked!

According to my Buffer Overview Report, my tweets in June received, on average, 2,356 impressions, 93 engagements, and 30 likes. Whereas this particular tweet received 9,697 impressions, 203 engagement, and 94 likes after I retweeted it:

I saw the same pattern with several more tweets too. And as this strategy worked amazingly well for my personal account, I wondered if it would also work for our Buffer Twitter account.

So with my teammate, Bonnie’s help, we ran a more formal experiment with our Buffer Twitter account…

A Twitter retweet experiment

The plan

The goal of our experiment is to see if retweeting our best-performing tweets could become part of our Twitter strategy. We had two success criteria:

  • Retweeting our own tweets should substantially increase the reach and engagement of each tweet. One of my hypotheses is that the retweet could reach a different audience when it is retweeted at a different time from when the original tweet was published. The second hypothesis is that the existing likes and retweets on the tweet act as social proof, which makes more people want to engage with it. When they do, the Twitter algorithm would, then, show the tweet to even more people.
  • Our followers should find this acceptable. We were looking out for comments on our retweets to see if our followers noticed the retweeting and had an opinion on it.

We had a very straightforward plan:

  1. Tweet like we have been
  2. After one to two days of tweeting, use the analytics in Buffer to a top tweet from recent days
  3. Record the performance of that tweet by taking a screenshot of the stats
  4. Buffer that top tweet to be retweeted one to two days later
  5. After one to two days again, record the performance of the retweet

We started the experiment in June and concluded it in July. Over the period of about a month, we retweeted 10 of our best-performing tweets. And we are very excited to share the results!

A quick note about retweeting

You can only retweet a tweet once.

You could technically undo a retweet and retweet it again (by clicking on the retweet icon twice). I do not have any conclusive evidence that this is beneficial and am not certain that retweeting multiple times is what the Twitter team had intended for that feature.

The results

Drum roll 🥁

I think it was a resounding success!

On average, our retweeted tweets received 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks. The three tweets with video also had an average boost of video views by 92 percent.

Buffer retweeting experiment data

(We didn’t get many replies for these tweets both before and after retweeting them. I thought I would mention this for completeness.)

Besides the increase in reach and engagement, we were also glad that our followers seem to have found the retweets of our own tweets acceptable. (Or perhaps they just didn’t voice their objections. If you saw our retweets and have an opinion, we would love to hear from you!)

Overall, the experiment validated the idea of retweeting our best-performing tweets to boost their reach and engagement, and we’re excited to integrate this into our Twitter strategy going forward.

So how can you do this for your brand’s Twitter account?

How to retweet optimally

There are two ways to retweet optimally. When I say “optimally”, I mean retweeting your top tweets at the right time to obtain the best result.

The easier and better way, in my opinion, is to use Buffer. With a combination of the analytics in Buffer and our browser extension, you can quickly identify the best tweets to retweet and schedule them for the perfect time.

Here’s how:

Schedule retweets with Buffer

Step 1: Tweet as per usual

Easiest step. 😉 Done? 👍

Step 2: Find your best-performing tweets

Once a week or once every few weeks, go to your Posts Report in the analytics section of your Buffer dashboard. (This feature is available on our Pro and Business plans.)

Your Posts Report will first show you your recent tweets, with the latest tweet at the top. You could scroll down and identify your best-performing tweets with a “TOP TWEET” label. An easier way is to click on the “Most Popular” filter, and we’ll show you all your top tweets in the past 90 days in the order of descending performance.

Top tweets in Buffer Posts Report

If you are on one of our Business plans, you can adjust the timeframe in the upper-left corner.

Step 3: Schedule your retweets

Next, click on the timestamp of the tweets you want to retweet. The tweet will be opened in a new tab.

Tweet's timestamp

Then, with the Buffer browser extension installed, you’ll see an additional Buffer button at the bottom of the tweet. Click on it.

Add to Buffer (with Buffer browser extension)

You’ll see the Buffer composer with a preview of the tweet you want to retweet. You could add a comment to the retweet but for this purpose, we just want to retweet the tweet. So select the right Twitter profile and hit “Add to Queue”.

Buffer retweet

A quick note about timing

For our experiment, we waited only a day or two before retweeting a tweet. That’s because we wanted to experiment with at least 10 tweets but didn’t want the experiment to take too long. My hunch is that it’ll be ideal to wait a few days or even weeks before retweeting a tweet. This will prevent your followers from seeing the same tweet twice within a short timeframe.

Also, you’ll want to space out your retweets with your usual tweets. This is so that you are sharing a mix of regular tweets and retweets, and not a burst of retweets in between regular tweets.

And you’re set!

The helpful thing about using Buffer is that you can schedule retweets in advance without having to wait until a particular day before you can retweet a tweet. If you have found your best times to tweet and added them to your posting schedule, your retweet will be published at one of your best times.

My other favorite advantage is that you can easily rearrange when your retweets will be published (or tweets retweeted), along with your other scheduled tweets.

If you don’t use Buffer, no worries. This can be done manually through Twitter, too.

Retweet manually through Twitter

Step 1: Tweet as per usual

Step 2: Find your best-performing tweets

Whenever you want to retweet your best-performing tweet, go to your Twitter Analytics’ Top Tweets. (Direct link to your Twitter Analytics: https://analytics.twitter.com/)

Twitter will show you your top tweets in order of descending impressions for the past 28 days. If you wish, you could adjust the timeframe in the upper-right corner.

Twitter Analytics' Top Tweets

Step 3: Retweet

Click on the timestamp of the tweet you want to retweet. A good rule of thumb is to pick tweets with a high engagement rate.

(Note: You have to click on the timestamp. Clicking on anywhere else will only bring up a window of the tweet’s activity)

Tweet timestamp in Twitter Analytics

The tweet will be opened in a new tab. Click on the retweet icon, and you’ll be asked if you want to retweet that tweet to your followers. Select “Retweet”.

Retweet to followers

The tweet will be immediately retweeted so you would want to time your retweet. Try to wait a few days or weeks from the day that the original tweet was published and preferably choose a different time from the original published time.

If you wish to schedule your retweets, we would love for you to give Buffer a go. Here’s a 14-day free trial.

And that’s it!

Over to you: What do you think of this strategy?

Whilst we loved re-sharing our top tweets, it’s best to avoid doing that now since Twitter has updated its rules. The next best alternative we have found is to retweet your top tweets. A simple, well-timed retweet can increase the reach and engagement of your tweets, without annoying your followers. This is a strategy that few brands are taking advantage of right now. So I would recommend experimenting with this and see how well it does for your brand (especially before this becomes a common practice!)

Let us know how it goes for you? 😊

(If you disagree with this practice, we would love to hear from you, too. It’s always helpful to have thoughtful discussions, and we can learn together.)

http://feedproxy.google.com/~r/bufferapp/~3/8HLBC9ahGms/twitter-retweet-experiment

Twitter Is Finally Loosening Its 140-Character Limit

Twitter has been talking for some time about loosening up the 140-character limit on tweets, and on Monday the company took the first step in that direction. As of today, any photos, videos, animated GIFs and polls posted with a tweet won’t count towards the total. According to The Verge, the service is also experimenting…

http://fortune.com/2016/09/19/twitter-140/

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Twitter Marketing Tip 12

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Step up your social media game with this Twitter marketing tip to get you standing out from the competition: 

Add Commentary To Shared Content 

If you’re sharing content on Twitter, try to fit in a point related to the article or flag up an important section of the piece. 

This will go a long way to helping your brand establish a name in the industry and be seen as a thought leader. 

This shows your company is staffed by people clued up about the industry that they are in, helping to establish brand trust. 

Alternatively, if the piece of content was authored by a particular influencer in your field, you can tag them in the post or ask a follow-up question. This is great if you want to connect with them and their community as it helps to create a natural relationship. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

Twitter Marketing Tip 12 page posted “By Mike Armstrong”

Twitter Marketing Tip 11

Wiith 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition: 

Optimise Your Profile For Getting Discovered 


Having a heavily RT’d post or receiving a ton of shares is great, but don’t forget there will be people who may find your profile of their own accord. For these people you need to ensure that you’re both easy to find, and it’s clear what you do when people arrive there. Have a cover photo that ties into your latest campaign, include your website link, and have a pinned post that gets across a key message or link. You also want to think about your bio, as this will help you appear in searches on Twitter. 

While you want to have a standout, unique bio, it’s no good if it doesn’t help anyone discover your profile. 

Make sure you weave in key industry terms so that people can easily find you

If you’re just starting a campaign, then it may be worth looking at ways you can optimize your whole social presence. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

This Twitter marketing tip 11 page was posted “By Mike Armstrong”

Twitter Marketing Tip 10

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition: 

Import Email Leads Into A Twitter List 

If you’ve worked hard to build up an email list, why not see if you can strengthen the connection on Twitter? 

With an email integration tool, you can match contacts in your email database with their corresponding Twitter accounts. 

You can then keep up with these warm leads on Twitter, strengthening the relationship you have built with them. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

This Twitter Marketing Tip 10 page was posted “By Mike Armstrong”

Cardiff Marketing Company

Welsh Business Marketing

The Voice of Social Media

Twitter Marketing Tip 9

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Here a Twitter marketing secret that will separate the top tier of pros from the rest. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition:

Use Rich Media To Help Crowdsource Content 

Asking for user generated content on Twitter is a good start, but it can be taken further by using rich media to encourage people to give opinions, make suggestions, and engage with your campaigns. 

For example, in 2014 @AdidasNEOlabel wanted to crowdsource ideas for a fashion show they were running that would connect with their target audience of 14-19 year olds and drive sales of their upcoming range.

They used Twitter cards to vote between which outfits would be used in the show, Vines of the event throughout the day, and used Twitter video showing people how they could get involved. This helped to create over a billion impressions for their NEO campaign, as well as a peak engagement rate of 18.4%. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

The Twitter Marketing Tip 9 page was posted “By Mike Armstrong”


Twitter Marketing Tip 6

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities. 

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition: 

Create A Calendar For Potential Real Time Opportunities 

Twitter is the perfect platform for real time marketing, an on-point response within minutes of an event can shoot your social profile through the roof.

S

ome events you can not plan for, but others you can. 

On your calendar, mark out dates for major events that are relevant to your audience or culture as a whole. 

Either have something to produce, or be on the look out for ways to respond. 

To help you get started, Twitter has produced a calendar of upcoming events to help you ‘own the moment’. 

An example of responding to an event in real time would be this one from KitKat: 

Any iPhone launch is going to generate a lot of coverage, KitKat’s team were tuned in and ready to respond to the iPhone 6. 

When it was released and ended up bending in the pockets of some customers, KitKat produced an image within 30 minutes, which generated over 1,000 RTs in the first hour. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

Twitter marketing tip 6 page posted “By Mike Armstrong”


Twitter Marketing Tip 4

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Here’s one of our favorite top-of-the-class Twitter marketing secrets that will separate the top tier of pros from the rest. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition:

Strategically Look At Which Hashtags To Use 

Hashtags can make a big difference to whether your Tweet is discovered by people outside of your community or not.

If it’s not a topic that’s trending, it can be tough to know precisely which hashtags to include in your Tweet. 

A tool such as RiteTag can tell you how many times a hashtag is getting Tweeted, and from that give you an indication of how likely it is that your Tweet will be seen. 

You can also use Twitter’s analytics platform to see how many impressions your hashtagged posts have received, which can help you to understand which hashtags are getting you seen. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

Twitter Marketing Tip 4 Page was posted “By Mike Armstrong”



Increase your #Twitter #LinkedIn & #Facebook audience reach!

If you have something to promote to your audience of Twitter Followers, Facebook Friends or Business Page Likers or LinkedIn Contacts, such as an event, a new product launch or an offer use an automated software took like Hootsuite or Buffer to help you reach more of your audience.

You can schedule posts to go out before you get up, at times when your too busy to post, days you are off and times when your a sleep to help you reach more if your audience then you could be manual tweeting and posting alone.

Set up a campaign similar to a TV or radio campaign and get your message across over a sustained period of time depending on what it is that you are promoting.

The Increase your #Twitter #LinkedIn & #Facebook audience reach page was posted “By Mike Armstrong”

IMG_0153.JPG

How to triple your Twitter following in just 10 mins a week

New post on Online Marketing Hub

How I Spent 10 Minutes Per Week to Triple My Twitter Followers
by christopherjanb

I wanted to share a quick technique that has allowed me to triple my Twitter followers over the past few months.

Now, it’s obvious that one of the best ways to get more followers is to consistently tweet quality content. But are you doing that?

How much time does that take?

It would require combing the web for hours per day just to find a list of 10 quality articles that others might be interested in.

I’m going to teach you how to spend about 10 minutes per week setting up a series of tweets that allowed me to triple my followers.

I have only just started and with 200 followers, it had nothing to do with user experience or growth.

Check out the stats below from Twitter Counter. The blue line is my followers increasing and then red bars are the number of times I tweet per day.

Notice that my number of tweets remain the same, while my followers steadily increase?

This is literally the only tactic I’ve been using, so everything you see is a result of this.

Now I’m not going to pretend this is some kind of follower growth explosion. But, this is a quick and easy way to consistently build a steady stream of real followers.

I’m calling it the slow growth tactic.

What is the slow growth tactic?
Simply put, the slow growth tactic is tweeting high quality, sharable content that is related to your businesses niche, then maximizing the number of people who will see that you’ve shared this content by tagging it with the most popular related hashtags.

I know, I know, this just sounds like hashtagging a tweet. But it’s the combination of quality and highly shareable content mixed with the most popular related hashtags that makes this actually work.

For example, let’s say I run a business that sells handmade dog collars. First, I’d find a high quality and popular article related to pet care. Maybe something about walking your dog, or a funny article about cute dogs.

What’s important is that it’s highly shareable. Next, we find the most popular keywords (max. 2 – 3) related to pets and include them in our tweet.

When we combine the right content with the most popular hashtags, we get a recipe for new followers and more re-tweets.

(Note: I’ve put together a bonus resource at the end of this post that will provide you with 100 popular Twitter hashtags that you can copy for your Tweets)

Why does this work?
Consistently Tweeting quality content related to your business niche does two things to help your Twitter presence.

First, people want to follow you simply because you’re a source of great content.

For example, let’s say someone see’s a tweet of yours that was retweeted by a popular account. Most likely they’re going to quickly hop onto your profile to see what you’re all about.

One quick glance at your Twitter feed reveals a consistent resource of awesome, valuable content. This is a big factor in them deciding to follow you.

Secondly, repeatedly tweeting this type of content builds your presence as an authority in your niche. This, above everything else, is super important.

When you are perceived as an authority, it means people trust you. And trust is a huge factor in people being willing to pay you for your information.

How to get started?
To make this as efficient as possible, we’re going to use a service called Buffer.

If you don’t know what Buffer is, it’s an app that allows you to schedule your tweets and Facebook posts in advance. If you’re already using a tweet scheduling service (like Hootsuite) that’s fine as well, but it might

take you longer (you’ll see why). First, you’ll need to sign up for a free account with Buffer (not an affiliate link). The reason I like to use Buffer? They have recently introduced a new feature called “Suggestions”.

They basically curate highly sharable content from a variety of subjects and write the tweets for you, linking to the content. All you need to do is add the tweet to your cue. This is a huge shortcut and it saves a ton of time in our search for high quality content.

Here’s where the magic happens. After adding the tweet to your cue, then you add the most popular hashtags associated with the subject of your tweet.

This makes your tweets appear in search results, and on people’s feeds who are following these hashtags. When they see the great content, they follow you, and a lot of the time, re-tweet you.

For example, let’s say I’m a User Interface Designer who runs a small business where I sell PSD files of mobile templates I’ve design. I’m looking to attract followers who were interested in mobile design, since they are more likely to respond to my own content (and buy from me).

If I check out Buffer’s Suggestions section, I would see they have a tweet that says “We Studied 10,000 Mobile Apps. Here’s What We Learned” with a link to a blog post.

I would add this to my queue, then edit it to include the most popular associated hashtags, like #UXDesign #Mobile and #iOS. Finding the most popular hashtags is one of the most important parts, I’ll show you more on this later.

Now it goes without saying, for this to work you should be choosing content from a subject that relates to your businesses niche.

This is why Buffer’s suggestions won’t always work.

The slow growth tactic without Buffer’s suggestions
As great as Buffer is, the biggest problem is that their “Suggestions” only come in 5 different categories. Most are closely related to business development, marketing and design.

This can be a problem if your product is about cooking. You want to attract followers who like content about cooking, not stuff about online marketing.

This is where we can take advantage of BuzzSumo. If you don’t know what BuzzSumo is, it’s a search engine that keeps track of social share counts. Meaning, you can search “cooking” and it will show you the most popular articles listed by number of shares.

Instead of relying on Buffer to give us the content, we’re going to search for the most popular and recently shared content in our niche, and add it manually to our Buffer queue.

The social count of the articles act as proof that it contains quality content. Just to be safe, I always click through and give the article a skim through to make sure it’s the real deal.

To start, head over to BuzzSumo.com, create a free account, and search for a very broad keyword on your subject.

For example, if I published and sold cookbooks, I would search the keyword “cooking”.

What you will be returned is a list of the most shared content that relates to your keyword. On the left side of the screen is a filter. I’d suggest using the filter to only show you content from the past 6 months.

This way you can be sure you’re sharing relatively fresh content that isn’t years old.

Once you find one you like, copy the link, head back to Buffer, and add it to your cue. Cut down the title of the blog post as much as you can and use it as the text in your tweet.

We need to save room for those sweet sweet hashtags.

Finding popular hashtags to use
All this content finding and hashtagging is great, but if you don’t choose the right hashtags, it’s not going to work.

For example, let’s say I find a highly shared article on chef knife skills. This is perfect for me to attract the right kind of Twitter followers. I post it and hashtag it with #knivesrules #knivesforthewin #willyoumarrymeknife

What do you think will happen? Nothing. No one new is going to see that post because no one is following or searching the hashtag #knivesrules.

You can’t just pick hashtags on a whim, you need to make sure they are already popular. To do this, we’re going to use a website called Hastagify.me.

Head over to Hastagify.me and in the upper right, search for a hashtag that is related to the subject matter of your tweet.

For example, If I was the knife maker above, I’d search “knife”. This will return a bunch of popular and related hashtags to what we entered.

I find it a bit easier to view this in a table mode, so if you go down to the bottom right of the bubble diagram, you’ll see a tab that says “Table Mode”. Click on that to switch views.

Now, look for the column called “popularity” to determine which has tags are either better to use instead, or which will go well with the one you’ve chosen.

When we search #knife, I can see that #cook and #chef are more popular than #knife. So I might choose to include both #cook #chef and #knife in my tweet.

If the popularity of all your results are very low, try clicking on the most popular one. This will lead you to more related hashtags, and you will most likely find a more popular and related hashtag to use.

For example. none of the results for our search on knife are that great, so I’m going to click on chef.

These results then show me that the tag #food is much more popular than #cook, so I’d probably change my hashtags to #knife #chef and #food.

Keep doing this until you’re happy with the popularity of the tags you pick. When you’re done, update your scheduled tweet in Buffer, or the software of your choice.

This whole process generally takes me about 10 minutes to fill up a weeks worth of content, but that’s using Buffer’s suggested tweets. I usually set this up every Monday and get a steady stream of new follows, re-tweets and favourites for the whole week.

When Monday rolls around again, lather, rinse and repeat!

Wrapping it up
So there you have it. The quick and easy plan I’ve been following that has caused my Twitter followers to triple over the past few months. You can, and should, be doing this too.

Author: Craig Morrison is a Usability Expert and the founder of UsabilityHour.com, a blog where he focuses on helping entrepreneurs grow their business by teaching them how to create positive user experiences.

The post How I Spent 10 Minutes Per Week to Triple My Twitter Followers appeared first on Jeffbullas’s Blog.

For more from this article or on content marketing in general please see:
http://omhub.wordpress.com/2014/11/04/how-i-spent-10-minutes-per-week-to-triple-my-twitter-followers/

The “How to triple your Twitter following in just 10 mins a week” page was posted “By Mike Armstrong”

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How to Triple your Twitter Followers – in just 10 mins a week!

New post on Online Marketing Hub

How I Spent 10 Minutes Per Week to Triple My Twitter Followers
by christopherjanb

I wanted to share a quick technique that has allowed me to triple my Twitter followers over the past few months.

Now, it’s obvious that one of the best ways to get more followers is to consistently tweet quality content. But are you doing that?

How much time does that take?

It would require combing the web for hours per day just to find a list of 10 quality articles that others might be interested in.

I’m going to teach you how to spend about 10 minutes per week setting up a series of tweets that allowed me to triple my followers.

I have only just started and with 200 followers, it had nothing to do with user experience or growth.

Check out the stats below from Twitter Counter. The blue line is my followers increasing and then red bars are the number of times I tweet per day.

Notice that my number of tweets remain the same, while my followers steadily increase?

This is literally the only tactic I’ve been using, so everything you see is a result of this.

Now I’m not going to pretend this is some kind of follower growth explosion. But, this is a quick and easy way to consistently build a steady stream of real followers.

I’m calling it the slow growth tactic.

What is the slow growth tactic?
Simply put, the slow growth tactic is tweeting high quality, sharable content that is related to your businesses niche, then maximizing the number of people who will see that you’ve shared this content by tagging it with the most popular related hashtags.

I know, I know, this just sounds like hashtagging a tweet. But it’s the combination of quality and highly shareable content mixed with the most popular related hashtags that makes this actually work.

For example, let’s say I run a business that sells handmade dog collars. First, I’d find a high quality and popular article related to pet care. Maybe something about walking your dog, or a funny article about cute dogs.

What’s important is that it’s highly shareable. Next, we find the most popular keywords (max. 2 – 3) related to pets and include them in our tweet.

When we combine the right content with the most popular hashtags, we get a recipe for new followers and more re-tweets.

(Note: I’ve put together a bonus resource at the end of this post that will provide you with 100 popular Twitter hashtags that you can copy for your Tweets)

Why does this work?
Consistently Tweeting quality content related to your business niche does two things to help your Twitter presence.

First, people want to follow you simply because you’re a source of great content.

For example, let’s say someone see’s a tweet of yours that was retweeted by a popular account. Most likely they’re going to quickly hop onto your profile to see what you’re all about.

One quick glance at your Twitter feed reveals a consistent resource of awesome, valuable content. This is a big factor in them deciding to follow you.

Secondly, repeatedly tweeting this type of content builds your presence as an authority in your niche. This, above everything else, is super important.

When you are perceived as an authority, it means people trust you. And trust is a huge factor in people being willing to pay you for your information.

How to get started?
To make this as efficient as possible, we’re going to use a service called Buffer.

If you don’t know what Buffer is, it’s an app that allows you to schedule your tweets and Facebook posts in advance. If you’re already using a tweet scheduling service (like Hootsuite) that’s fine as well, but it might

take you longer (you’ll see why). First, you’ll need to sign up for a free account with Buffer (not an affiliate link). The reason I like to use Buffer? They have recently introduced a new feature called “Suggestions”.

They basically curate highly sharable content from a variety of subjects and write the tweets for you, linking to the content. All you need to do is add the tweet to your cue. This is a huge shortcut and it saves a ton of time in our search for high quality content.

Here’s where the magic happens. After adding the tweet to your cue, then you add the most popular hashtags associated with the subject of your tweet.

This makes your tweets appear in search results, and on people’s feeds who are following these hashtags. When they see the great content, they follow you, and a lot of the time, re-tweet you.

For example, let’s say I’m a User Interface Designer who runs a small business where I sell PSD files of mobile templates I’ve design. I’m looking to attract followers who were interested in mobile design, since they are more likely to respond to my own content (and buy from me).

If I check out Buffer’s Suggestions section, I would see they have a tweet that says “We Studied 10,000 Mobile Apps. Here’s What We Learned” with a link to a blog post.

I would add this to my queue, then edit it to include the most popular associated hashtags, like #UXDesign #Mobile and #iOS. Finding the most popular hashtags is one of the most important parts, I’ll show you more on this later.

Now it goes without saying, for this to work you should be choosing content from a subject that relates to your businesses niche.

This is why Buffer’s suggestions won’t always work.

The slow growth tactic without Buffer’s suggestions
As great as Buffer is, the biggest problem is that their “Suggestions” only come in 5 different categories. Most are closely related to business development, marketing and design.

This can be a problem if your product is about cooking. You want to attract followers who like content about cooking, not stuff about online marketing.

This is where we can take advantage of BuzzSumo. If you don’t know what BuzzSumo is, it’s a search engine that keeps track of social share counts. Meaning, you can search “cooking” and it will show you the most popular articles listed by number of shares.

Instead of relying on Buffer to give us the content, we’re going to search for the most popular and recently shared content in our niche, and add it manually to our Buffer queue.

The social count of the articles act as proof that it contains quality content. Just to be safe, I always click through and give the article a skim through to make sure it’s the real deal.

To start, head over to BuzzSumo.com, create a free account, and search for a very broad keyword on your subject.

For example, if I published and sold cookbooks, I would search the keyword “cooking”.

What you will be returned is a list of the most shared content that relates to your keyword. On the left side of the screen is a filter. I’d suggest using the filter to only show you content from the past 6 months.

This way you can be sure you’re sharing relatively fresh content that isn’t years old.

Once you find one you like, copy the link, head back to Buffer, and add it to your cue. Cut down the title of the blog post as much as you can and use it as the text in your tweet.

We need to save room for those sweet sweet hashtags.

Finding popular hashtags to use
All this content finding and hashtagging is great, but if you don’t choose the right hashtags, it’s not going to work.

For example, let’s say I find a highly shared article on chef knife skills. This is perfect for me to attract the right kind of Twitter followers. I post it and hashtag it with #knivesrules #knivesforthewin #willyoumarrymeknife

What do you think will happen? Nothing. No one new is going to see that post because no one is following or searching the hashtag #knivesrules.

You can’t just pick hashtags on a whim, you need to make sure they are already popular. To do this, we’re going to use a website called Hastagify.me.

Head over to Hastagify.me and in the upper right, search for a hashtag that is related to the subject matter of your tweet.

For example, If I was the knife maker above, I’d search “knife”. This will return a bunch of popular and related hashtags to what we entered.

I find it a bit easier to view this in a table mode, so if you go down to the bottom right of the bubble diagram, you’ll see a tab that says “Table Mode”. Click on that to switch views.

Now, look for the column called “popularity” to determine which has tags are either better to use instead, or which will go well with the one you’ve chosen.

When we search #knife, I can see that #cook and #chef are more popular than #knife. So I might choose to include both #cook #chef and #knife in my tweet.

If the popularity of all your results are very low, try clicking on the most popular one. This will lead you to more related hashtags, and you will most likely find a more popular and related hashtag to use.

For example. none of the results for our search on knife are that great, so I’m going to click on chef.

These results then show me that the tag #food is much more popular than #cook, so I’d probably change my hashtags to #knife #chef and #food.

Keep doing this until you’re happy with the popularity of the tags you pick. When you’re done, update your scheduled tweet in Buffer, or the software of your choice.

This whole process generally takes me about 10 minutes to fill up a weeks worth of content, but that’s using Buffer’s suggested tweets. I usually set this up every Monday and get a steady stream of new follows, re-tweets and favourites for the whole week.

When Monday rolls around again, lather, rinse and repeat!

Wrapping it up
So there you have it. The quick and easy plan I’ve been following that has caused my Twitter followers to triple over the past few months. You can, and should, be doing this too.

Author: Craig Morrison is a Usability Expert and the founder of UsabilityHour.com, a blog where he focuses on helping entrepreneurs grow their business by teaching them how to create positive user experiences.

The post How I Spent 10 Minutes Per Week to Triple My Twitter Followers appeared first on Jeffbullas’s Blog.

For more from this article or on content marketing in general please see:
http://omhub.wordpress.com/2014/11/04/how-i-spent-10-minutes-per-week-to-triple-my-twitter-followers/

The “How to triple your Twitter following in just 10 mins a week” page was posted “By Mike Armstrong”

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Social Media Tip about increasing your audience reach!

If you have something to promote to your audience of Twitter Followers, Facebook Friends or Business Page Likers or LinkedIn Contacts, such as an event, a new product launch or an offer use an automated software took like Hootsuite or Buffer to help you reach more of your audience.

You can schedule posts to go out before you get up, at times when your too busy to post, days you are off and times when your a sleep to help you reach more if your audience then you could be manual tweeting and posting alone.

Set up a campaign similar to a TV or radio campaign and get your message across over a sustained period of time depending on what it is that you are promoting.

The Social Media Tip about increasing your audience reach page was posted “By Mike Armstrong”

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Popular Cardiff Blog Posts from Yesterday, Tuesday and Last Week!

Networking Breakfast in Cardiff Bay:

http://maconsultancycardiff.com/business-networking-events/networking-breakfast-event-at-the-stunning-cote-brasserie-in-the-heart-of-cardiff-bay-for-this-friday/

Twitter Training Cardiff:

http://maconsultancycardiff.com/social-media-training-cardiff/twitter-training-cardiff-2/

Record Demand for England Rugby World Cup 2015 Tickets:

http://maconsultancycardiff.com/rugby-world-cup-2015/record-demand-for-england-rugby-world-cup-2015-tickets/

*If you like these popular marketing blog posts from yesterday you may also like these other marketing blog posts from Tuesday and Last week:

Tuesday’s popular marketing blog posts:

How to be above average on Twitter:

http://maconsultancycardiff.com/social-media/how-to-be-above-average-on-twitter/

Twitter Training Wales:

http://maconsultancycardiff.com/twitter-training/twitter-training-wales-2/

Content Marketing / Content Writing for Search Engine Optimisation

http://maconsultancycardiff.com/content-marketing/content-marketing-content-writing-for-search-engine-optimisation-2/

How Users view and interact with Google Search Engine Results Page

http://maconsultancycardiff.com/marketing/a-recent-post-about-how-users-view-and-interact-with-google-search-engine-results-page/

*If you like these popular blog posts from yesterday and Tuesday you might also like these popular posts from last week:

Popular Blogposts from last week:

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

http://maconsultancycardiff.com/business-news/does-your-website-work-for-you-if-not-engage-with-a-website-consultant/

Christmas Party Venue in Cardiff, South Wales

http://maconsultancycardiff.com/cardiff-business-news/christmas-party-venue-in-cardiff-south-wales/

Website Marketing Tip

http://maconsultancycardiff.com/business-marketing/website-marketing-tip/

Twitter Marketing Tip

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip/

Networking Event in Cardiff:

http://maconsultancycardiff.com/business-event-in-cardiff/networking-event-in-cardiff/

8 things you might not know about UK SME’s – An Infographic

http://maconsultancycardiff.com/business-news/8-things-you-might-not-know-about-uk-smes-an-infographic/

Rugby World Cup 2015 Fixture Schedule:

http://maconsultancycardiff.com/welsh-sport/rugby-world-cup-2015-fixture-schedule/

Beaujolais Day:

http://maconsultancycardiff.com/business-networking-events/beaujolais-day-in-south-wales-2/

Networking Event in Cardiff:

http://maconsultancycardiff.com/cardiff-business-event/business-networking-event-in-the-heart-of-the-city-of-cardiff-for-thursday/

30 Actionable Content Marketing Tips:

http://maconsultancycardiff.com/business-advice/30-actionable-content-marketing-tips-you-can-use-right-now/

5 Expert Tips regarding the Hashtag #

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Some popular Welsh Business Hashtags

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The popular Cardiff blog posts from yesterday and last week page was posted “By Mike Armstrong”

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Popular Marketing Blog Posts from yesterday…

Networking Breakfast in Cardiff Bay:

http://maconsultancycardiff.com/business-networking-events/networking-breakfast-event-at-the-stunning-cote-brasserie-in-the-heart-of-cardiff-bay-for-this-friday/

Twitter Training Cardiff:

http://maconsultancycardiff.com/social-media-training-cardiff/twitter-training-cardiff-2/

Record Demand for England Rugby World Cup 2015 Tickets:

http://maconsultancycardiff.com/rugby-world-cup-2015/record-demand-for-england-rugby-world-cup-2015-tickets/

*If you like these popular marketing blog posts from yesterday you may also like these other marketing blog posts from Tuesday and Last week:

Tuesday’s popular marketing blog posts:

How to be above average on Twitter:

http://maconsultancycardiff.com/social-media/how-to-be-above-average-on-twitter/

Twitter Training Wales:

http://maconsultancycardiff.com/twitter-training/twitter-training-wales-2/

Content Marketing / Content Writing for Search Engine Optimisation

http://maconsultancycardiff.com/content-marketing/content-marketing-content-writing-for-search-engine-optimisation-2/

How Users view and interact with Google Search Engine Results Page

http://maconsultancycardiff.com/marketing/a-recent-post-about-how-users-view-and-interact-with-google-search-engine-results-page/

*If you like these popular blog posts from yesterday and Tuesday you might also like these popular posts from last week:

Popular Blogposts from last week:

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

http://maconsultancycardiff.com/business-news/does-your-website-work-for-you-if-not-engage-with-a-website-consultant/

Christmas Party Venue in Cardiff, South Wales

http://maconsultancycardiff.com/cardiff-business-news/christmas-party-venue-in-cardiff-south-wales/

Website Marketing Tip

http://maconsultancycardiff.com/business-marketing/website-marketing-tip/

Twitter Marketing Tip

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip/

Networking Event in Cardiff:

http://maconsultancycardiff.com/business-event-in-cardiff/networking-event-in-cardiff/

8 things you might not know about UK SME’s – An Infographic

http://maconsultancycardiff.com/business-news/8-things-you-might-not-know-about-uk-smes-an-infographic/

Rugby World Cup 2015 Fixture Schedule:

http://maconsultancycardiff.com/welsh-sport/rugby-world-cup-2015-fixture-schedule/

Beaujolais Day:

http://maconsultancycardiff.com/business-networking-events/beaujolais-day-in-south-wales-2/

Networking Event in Cardiff:

http://maconsultancycardiff.com/cardiff-business-event/business-networking-event-in-the-heart-of-the-city-of-cardiff-for-thursday/

30 Actionable Content Marketing Tips:

http://maconsultancycardiff.com/business-advice/30-actionable-content-marketing-tips-you-can-use-right-now/

5 Expert Tips regarding the Hashtag #

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Some popular Welsh Business Hashtags

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Marketing Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

SEO Tip / Search Engine Optimisation:

http://maconsultancycardiff.com/blogging/seo-tip-search-engine-optimisation/

The popular marketing blog posts from yesterday and last week page was posted “By Mike Armstrong”

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How to be above average on Twitter

The average business has 200 followers on Twitter. To be above average you therefore need more than 200 followers on Twitter.

If you follow up to 2,000 *targeted people on Twitter your almost certain to have a lot more than 200 followers on Your account by the time people follow you back.

*If you need help with a strategy on how to target the right followers please give me a call on; 07517 024979 or email: @maconsultancy1@gmail.com

The How to be above average on Twitter page is posted “By Mike Armstrong”

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How to be above average on Twitter…

The average business has 200 followers on Twitter. To be above average you therefore need more than 200 followers on Twitter.

If you follow up to 2,000 *targeted people on Twitter your almost certain to have a lot more than 200 followers on Your account by the time people follow you back.

*If you need help with a strategy on how to target the right followers please give me a call on; 07517 024979 or email: @maconsultancy1@gmail.com

The How to be above average on Twitter page is posted “By Mike Armstrong”

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How to be above average on Twitter!

The average business has 200 followers on Twitter. To be above average you therefore need more than 200 followers on Twitter.

If you follow up to 2,000 *targeted people on Twitter your almost certain to have a lot more than 200 followers on Your account by the time people follow you back.

*If you need help with a strategy on how to target the right followers please give me a call on; 07517 024979 or email: @maconsultancy1@gmail.com

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Some Welsh Business Hashtags to help your tweets go further…

If you are using Twitter in Wales & South Wales for Business Marketing then you can use some of these hashtags:

Some Geographical Hashtags:

#Wales
#SouthWales | #WestWales | #NorthWales | #MidWales | #WestWales

#Cardiff | #Newport | #Gwent | #Vale | #Penarth | #RCT | #NPT | #Neath | #Swansea | #Bridgend | #Pontypridd | #Chepstow | #Caerphilly etc.

Some Business Hashtags:

#Business | #Shopping | #Online | #Marketing | #SocialMedia | #CardiffBiz | #WelshBiz | #NewportBiz | #SwanseaBiz | #CardiffEvents | #WelshEvents | #Charity | #CharityFundraising | #Restaurant | #Weddings |

* If you liked this Hashtag Post you might also like this other hashtag post or this Twitter Tip:

5 Expert Tips regarding the Hashtag:

http://maconsultancycardiff.com/business-marketing/5-expert-tips-regarding-the-hashtag/

Twitter Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The Some Welsh Business Hashtags to help your tweets go further page was posted “By Mike Armstrong”

Twitter Marketing Tip for Beginners

Twitter gives you the ability to follow up to 2,000 accounts – Use them!

Additional Tip:

Follow your real world customers, suppliers and partners as well as Industry Trade Bodies, Associations and thought leaders.

With all the follows you gave left, follow the types of accounts that represent your target market so that when a large percentage of them follow you back, you will have the correct audience to communicate with!

*If you like this Twitter Tip you might also like these Twitter Tips:

http://maconsultancycardiff.com/social-media/twitter-marketing-tip-4/

http://maconsultancycardiff.com/social-media/twitter-marketing-tip-3/

The Twitter Marketing Tip for Beginners page was posted “By Mike Armstrong”

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5 Expert #Marketing Tips using the #Hashtag

New post on Online Marketing Hub

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags
by christopherjanb

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.

Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!

But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.

Facebook was a slow adopter
It took some time for the social media giant Facebook to give in to the hashtag trend and it was dragged kicking and screaming into the hashtag fray in June 2013. But now this little symbol connects conversations on Twitter, Tumblr, Facebook, Instagram, Pinterest, Flickr, YouTube, and Google+.

Here is the figure displaying the name of the social media networks that allows the use of hashtags for improving conversations with the target audiences:

The caption represented using the hashtag might contain any number of descriptive words, but words with hashtags specifically refer to the overall theme of the post. For example, if you want to share your picture of riding a bicycle in CP, New Delhi, you can share this picture using the hashtag and adding a little description like this:

“#Me on my #bicycle in #CP, New Delhi”

Using hashtags in front of words for explaining the picture helps in drawing the attention of the audiences towards you and your bicycle.

Important tactics for using hashtags in content
Using hashtags efficiently in social media content is a bit confusing for many social media marketers. You need to know the important tactics required for using these little symbols successfully.

Hashtags offer a vital link between digital marketing and communication.

Therefore, if you are aware of the strategies required for successfully using hashtags in your social media content, you can establish long term relationships with your target audience. This long term approach will eventually bring remarkable outcomes.

Here are 5 expert tips for marketing with hashtags.

1. Categorize your brand’s messages using hashtags

Hashtags have launched a new way of defining and categorizing topics of conversation over social media sites so that the audience can track down the posts related to an event or a group they were interested in. Hence, they are ideal for classifying the content, whether the posts are related to an imminent conference of your business or the products or services offered by your company.

When you upload the social media content, you can use the hashtags for describing its purpose and for adding value to what it is going to offer to the audience. Delineating posts using the hashtags help in promoting your business brand content.

Here is an example of Dairy Queen, which has labeled its Tumblr page posts using tags like #DairyQueens and #LoveMyDQ and it has also used the hashtags with its menu item flavors such as #chocolate, #Pumpkinpie, and #Cake for defining its branding pictures, animated graphics, videos in a better way. It will help its consumers find their social media content easily.

2. Expand your content reach

Hashtag not only helps in categorizing and describing your social media content, but it also helps in expanding the reach of your brand on a wider spectrum. By employing popular hashtags, which are commonly searched by the audience, you will significantly improve the visibility and sharing of your content.

Here is an example of Burt’s Bee, which has successfully attracted the attention of its audience to its latest #6SecondClassics branded videos by tweeting the clips with specific hashtags related to this campaign.

The popular hashtag used by this brand is #classic, which has helped Burt’s bee in expanding their reach among their audience.

Another example is Ford Fiesta, which has implemented the same strategy on Instagram. It has successfully complemented #FiestaMovement tag used for its cross country pictures of Ford Fiesta with famous hashtags like #Florida, #travel, and #malibu.

3. Start a topic trend with hashtags

While most of the popular hashtags used by you in your social media content help in increasing its visibility among the audience, they can also give you an opportunity to display your brand’s creativity. You can use the popular hashtags for defining your brand’s pictures over social media sites. One such example is Ben & Jerry, who have wisely adopted the “SharkWeek” hashtags of Discovery Channel in an attempt to capitalize the attention of the audience created by this weeklong TV program. Famous hashtags such as #SharkAfterDar, #Megalodon, and # SharkWeek were used for attracting the attention towards the shark themed posts of Ben & Jerry.

You can see that one of its branded picture feature a bucket full of Phish Food ice cream next to a fishing pole.

You can also invent the hashtags to promote your brand in a conventional way as this strategy has been successful for brands like MTV, which has modified the tag, #FollowMeMTV as #FollowMeFriday. It is a Twitter custom feature that allows other users to follow on the site.

4. Use the hashtags sparingly and wisely

It might sound counterintuitive, but it is important to use the hashtags sparingly and wisely to ensure good conversation settlement with your target audience. If you use too many hashtags in a single social media content post, your message will read like spam, which might deviate the social media content readers. There are different theories available over the internet related to the use of hashtags in a post, but it is considered safe to use one to three hashtags in a single post.

5. Choose simple hashtags

While choosing a hashtag for your social media content, it is important to ensure that your hashtags are easy to remember. Hashtags should be short and easy to spell or pronounce. It must exhibit the brief idea about the key topic of conversation.

While choosing your hashtag, you must consider your objectives, which is having your target audience come together for the conversation and also to ensure that it is easy to understand and remember.

Dancing with the Stars, is a perfect example, as it has used a short and simple hashtag, #DWTS for organizing people’s conversations about their show and engage with their consumers.

When you employ hashtags in your social media strategy, the solution is to ensure you are utilizing the right hashtags at the right place to make sure you are reaching your target audience in an optimistic way. If you will follow these five steps wisely while executing hashtag strategy in your social media content, you’ll be able to select a hashtag that is not only outstanding and unique, but will eventually help in keeping your audience intact during the conversations.

Keep in mind that it is acceptable to use universal hashtags such as #marketing or #webinars, but it is difficult to make those successful when demanding to have an exceptional conversation. Use various hashtags if the topic is right, but do not include extra hashtags.

Using hashtags could be fruitless for the brands if done inaccurately. So, how your brand can utilize the power of hashtags depends on how effectively you have created hashtags while adhering with the five key social media content strategy discussed above. There are continuously increasing number of brands realizing the real value of using hashtags but getting creative while choosing hashtags for your brand will surely yield better results.

Author Bio: Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media. He can be reached at Google Plus

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The post Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags appeared first on Jeffbullas’s Blog.

For more on the article including all images see:
http://omhub.wordpress.com/2014/10/22/confused-by-hashtags-5-expert-tips-for-marketing-with-hashtags/

*If you like these hashtag marketing tips, you might also like this other Hashtag post or the Twitter Tip:

Some popular Welsh Business Hashtags:

http://maconsultancycardiff.com/social-media/some-popular-welsh-business-hashtags/

Twitter Tip:

http://maconsultancycardiff.com/business-marketing/twitter-marketing-tip-5/

The 5 Expert Marketing Tips using the Hashtag page was posted “By Mike Armstrong”

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Twitter Marketing Tips

Twitter gives you the ability to follow up to 2,000 accounts – Use them!

Additional Tip:

Follow your real world customers, suppliers and partners as well as Industry Trade Bodies, Associations and thought leaders.

With all the follows you gave left, follow the types of accounts that represent your target market so that when a large percentage of them follow you back, you will have the correct audience to communicate with!

*If you like this Twitter Tip you might also like these Twitter Tips:

http://maconsultancycardiff.com/social-media/twitter-marketing-tip-4/

http://maconsultancycardiff.com/social-media/twitter-marketing-tip-3/

The Twitter Marketing Tips page was posted “By Mike Armstrong”

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