Category: Twitter Advice

A simple Twitter change has already led to confusion and frustration

via Mashable http://on.mash.to/2fa1CDg

https://killerconettv.wordpress.com/2016/10/31/a-simple-twitter-change-has-already-led-to-confusion-and-frustration/

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Twitter Marketing Tip 12

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Step up your social media game with this Twitter marketing tip to get you standing out from the competition: 

Add Commentary To Shared Content 

If you’re sharing content on Twitter, try to fit in a point related to the article or flag up an important section of the piece. 

This will go a long way to helping your brand establish a name in the industry and be seen as a thought leader. 

This shows your company is staffed by people clued up about the industry that they are in, helping to establish brand trust. 

Alternatively, if the piece of content was authored by a particular influencer in your field, you can tag them in the post or ask a follow-up question. This is great if you want to connect with them and their community as it helps to create a natural relationship. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

Twitter Marketing Tip 12 page posted “By Mike Armstrong”

Twitter Marketing Tip 11

Wiith 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition: 

Optimise Your Profile For Getting Discovered 


Having a heavily RT’d post or receiving a ton of shares is great, but don’t forget there will be people who may find your profile of their own accord. For these people you need to ensure that you’re both easy to find, and it’s clear what you do when people arrive there. Have a cover photo that ties into your latest campaign, include your website link, and have a pinned post that gets across a key message or link. You also want to think about your bio, as this will help you appear in searches on Twitter. 

While you want to have a standout, unique bio, it’s no good if it doesn’t help anyone discover your profile. 

Make sure you weave in key industry terms so that people can easily find you

If you’re just starting a campaign, then it may be worth looking at ways you can optimize your whole social presence. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

This Twitter marketing tip 11 page was posted “By Mike Armstrong”

Twitter Marketing Tip 10

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition: 

Import Email Leads Into A Twitter List 

If you’ve worked hard to build up an email list, why not see if you can strengthen the connection on Twitter? 

With an email integration tool, you can match contacts in your email database with their corresponding Twitter accounts. 

You can then keep up with these warm leads on Twitter, strengthening the relationship you have built with them. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

This Twitter Marketing Tip 10 page was posted “By Mike Armstrong”

Cardiff Marketing Company

Welsh Business Marketing

The Voice of Social Media

Twitter Marketing Tip 9

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Here a Twitter marketing secret that will separate the top tier of pros from the rest. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition:

Use Rich Media To Help Crowdsource Content 

Asking for user generated content on Twitter is a good start, but it can be taken further by using rich media to encourage people to give opinions, make suggestions, and engage with your campaigns. 

For example, in 2014 @AdidasNEOlabel wanted to crowdsource ideas for a fashion show they were running that would connect with their target audience of 14-19 year olds and drive sales of their upcoming range.

They used Twitter cards to vote between which outfits would be used in the show, Vines of the event throughout the day, and used Twitter video showing people how they could get involved. This helped to create over a billion impressions for their NEO campaign, as well as a peak engagement rate of 18.4%. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

The Twitter Marketing Tip 9 page was posted “By Mike Armstrong”


Twitter Marketing Tip 8

Social Media Tip

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities. 

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition:


Tweet At Optimal Times For Your Audience 

You may already know your best time to Tweet by hour, but an understanding of what your audience is likely to be doing will help too. 

 For example, if you’re a coffee chain aimed at young professionals, there is a good chance that their day will be full of meetings which generally start or finish on the hour. So Tweeting just before or after will catch people as they are waiting for their meeting to start, or as they’re leaving it, perfect to get your cup on their mind. 

This will help to nudge your engagement rates up slightly as you adjust your posts to suit the lives of your audience. 

You can use SocialBro’s Best Time To Tweet tool to dig deeper into your audience, and find the best times to Tweet to specific sub-segments such as people who support a certain team, live in a particular area, or have a high number of followers. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

This Twitter Marketing Tip 8 page was posted “By Mike Armstrong”


Twitter Marketing Tip 7

Step up your social media game with this Twitter marketing tip to get you standing out from the competition:

Share Content More Than Once 

Not everyone can be on Twitter at all times, and most people won’t make a point of visiting your profile in case they missed something, so don’t feel shy about sharing your content multiple times.

On average, your second post of a piece of content will receive 86% as much engagement as the first time you Tweeted it. 

An added bonus of this is that you can experiment with different text or images when sharing the content and compare performance to help with your Tweeting strategy going forward. 

For example, Tweets with URLs in the middle are 26% more likely to get retweeted than Tweets with URLs at the end. If this isn’t something you’ve tried on a previous Tweet, give it a go now. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

This Twitter Marketing Tip 7 page was posted “By Mike Armstrong”

Twitter Marketing Tip 6

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities. 

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition: 

Create A Calendar For Potential Real Time Opportunities 

Twitter is the perfect platform for real time marketing, an on-point response within minutes of an event can shoot your social profile through the roof.

S

ome events you can not plan for, but others you can. 

On your calendar, mark out dates for major events that are relevant to your audience or culture as a whole. 

Either have something to produce, or be on the look out for ways to respond. 

To help you get started, Twitter has produced a calendar of upcoming events to help you ‘own the moment’. 

An example of responding to an event in real time would be this one from KitKat: 

Any iPhone launch is going to generate a lot of coverage, KitKat’s team were tuned in and ready to respond to the iPhone 6. 

When it was released and ended up bending in the pockets of some customers, KitKat produced an image within 30 minutes, which generated over 1,000 RTs in the first hour. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

Twitter marketing tip 6 page posted “By Mike Armstrong”


Twitter Marketing Tip 5

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities. 

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Here’s one of our favorite top-of-the-class Twitter marketing secrets that will separate the top tier of pros from the rest. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition: 

Tag Relevant Profiles In Images 

While this may seem like a small point, did you know you can tag up to 10 people in a Tweet image? 

Used strategically this means you can actually tag 10 additional accounts that would have affected your character limit in the original Tweet. 

If you have produced a piece of content with input or examples from multiple people, this is a great way of alerting them to your post and boosts your chances of extra engagement. 

Alternatively, it could be used to tag relevant celebrities, competition winners, partners, suppliers, advertisers or other profiles under your brand umbrella.

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

The Twitter marketing tip 5 page was posted “By Mike Armstrong”


Twitter Marketing Tip 4

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Here’s one of our favorite top-of-the-class Twitter marketing secrets that will separate the top tier of pros from the rest. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition:

Strategically Look At Which Hashtags To Use 

Hashtags can make a big difference to whether your Tweet is discovered by people outside of your community or not.

If it’s not a topic that’s trending, it can be tough to know precisely which hashtags to include in your Tweet. 

A tool such as RiteTag can tell you how many times a hashtag is getting Tweeted, and from that give you an indication of how likely it is that your Tweet will be seen. 

You can also use Twitter’s analytics platform to see how many impressions your hashtagged posts have received, which can help you to understand which hashtags are getting you seen. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

Twitter Marketing Tip 4 Page was posted “By Mike Armstrong”



Twitter Marketing Tip 3

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Here’s one of our favorite top-of-the-class Twitter marketing secrets that will separate the top tier of pros from the rest. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition: 

Use IFTTT To Post Your Instagram Pictures to Twitter.

Unfortunately, Instagram pictures will only appear as links on Twitter. 

This can lower your engagement rates as your finely crafted Instagram images won’t appear in peoples’ timelines. 

Ideally, you want to avoid this as Tweets with images receive 18% more clicks, 89% more favourites, and 150% retweets. 

Luckily, if your Instagram content also suits Twitter and you want people to see them in their timeline with minimum fuss, you can use IFTTT (If This, Then That) to automatically upload your Instagram images to Twitter. They will then show up in people’s timelines like regular images.

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

Twitter Marketing Tip 3 page written “By Mike Armstrong”


Twitter Marketing Tip 2

Please find a Twitter marketing tip to get you standing out from the competition: 

Discover Leads In Twitter Chats 

A Twitter Chat is a hotbed of people interested in a particular niche or industry, so find one that is connected to your target audience and join in.

You need to remember that you are not there to sell – that can be a quick way to be ignored and shunned – but you can look at who is chatting and pinpoint high quality prospects to start a relationship with. 

This is a perfect opportunity to connect with people via helpful comments and casual interactions. 

For example, a business networking events company posting pictures of their events or networking tips, in a business networking chat would be fine. They’re not specifically selling their events, but simply making a valid contribution to the chat in a manner that’s relevant to their business. 

If you like this Twitter Marketing Tip you might also like this Twitter Marketing Tip!

Twitter Marketing Tip page posted “By Mike Armstrong”

Marketing Advice about Hashtags….


Recent post on Online Marketing Hub:

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr 

by christopherjanb 

Posted by AnnSmarty This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to their community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.

Twitter

Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support letters, numbers and _ (underscore). There are no hashtag limits (length, number) as long as you keep your message within 140 characters (which is already limiting in itself). TipWhile Twitter hashtags are reported to increase engagement, the most efficient way to use them is through hosting and participating in Twitter chats. Here’s a detailed tutorial on hosting a Twitter chat. TipEvent hashtags (conferences, festivals, etc.) also work very well on Twitter. You don’t need to actually be in an event to network with people through the official hashtag. Event organisers usually market the official hashtag very well, which means additional exposure for you if you use it. Twitter search results are ranked by most popular. You can switch to “All” results, which are filtered by date. See image for Twitter search results.

Useful Twitter Hashtag Tools: Hashtagify tracks trending hashtags and shows “related” hashtags for any base terms you provide. TwChat lets you discover, participate in, and easily host Twitter chats. It’s also a useful tool for monitoring and archiving any hashtag streams.

Instagram

Like Twitter, Instagram hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support numbers and _. You can add up to 30 hashtags to a single photo. You can even tag your photo after publishing it. Simply list your hashtags in the comments. (Note that you can only do this for your own uploads.) Instagram hashtags increase your following dramatically, especially if you use hot and trending hashtags. TipThe best use of hashtags on Instagram is to participate in hashtag games like #tbt and #MondayBlues. Both can make your Instagram posting very consistent (e.g., you have a theme for every day of the week) and increase your following and interactions.) In my experience, people are very willing to click these specific hashtags to see the photos of other participants. TipLocation-based hashtags also work very well for Instagram. I use both abbreviated and full location names (#la and #losangeles, for instance). Instagram search results are sorted by “most recent”. Use Websta to track hot hashtags on Instagram.

Google Plus

The only official rule for Google Plus hashtag character support is “no spaces”. However, you may have trouble using any characters (which are not letters, numbers or underscore) because Google Plus will attempt to drop them from the linked part of the hashtag. There’s no way to make a hashtag with numbers only (e.g., #2015). Google Plus has perceived hashtags differently from the very start. Instead of letting users organize and monitor their conversations, Google Plus hashtags allow for greater exploration of the platform, by Google and users. This explains why Google Plus updates are auto-hashtagged, meaning that they are added automatically by Google when the topic is clearly discerned. There are no known limits to the number of hashtags you can add to Google Plus posts. TipGoogle Plus hashtags seem to work great for exposing your updates to a wider range of people. I haven’t found any research to back this up, but I’ve personally seen them work this way. Any time I use hashtags on Google Plus, I see more people outside of my extended circles like and comment on my content: Google Plus hashtagsTipUnlike Twitter and Instagram, “specific” hashtags (e.g., games, events, and locations) don’t seem to work well on Google Plus. Instead, I try to let Google understand what my update is about by using descriptive hashtags (e.g., #marketingtips). Google Plus hashtag search results seem to be ranked by popularity. Moreover, search results are powered by “related” hashtags. Sometimes the result will even miss your initial search term. See full article (link below) for Google Plus hashtag search results image! Cyfe is the only tool I know of that supports searching and archiving Google Plus hashtag results. See full article (link below) for Cyfe Google Plus hashtag search results image.

Pinterest

Pinterest hashtags have been quietly supported for some time. “Supported” means the word after the # is clickable (and only in the description). There are no official rules or limitations on the number of hashtags you can add to a Pinterest post, and Pinterest hashtags seem to support the same set of characters as most other social platforms do. Pinterest hashtags are clickable in the description. Pinterest hashtag support remains limited. If you search Pinterest by a hashtag, search results will include all types of words and phrases from the hashtag. This makes using Pinterest hashtag almost pointless. Pinterest searchTipThe only reasonable way to use Pinterest hashtags is to use them for branding, especially for cross-promotion (to further spread awareness of your event, Twitter chat, etc.).

Tumblr

Tumblr hashtags work similarly to WordPress tags. They will be linked only in the “tags” field. You can’t create an in-text hashtag by simply adding # in front of a word. Unlike WordPress, Tumblr hashtags improve the discoverability of your updates across the whole platform. Here’s a quick example: I am not really active on Tumblr, but I do post random updates from time to time. I treat Tumblr more as a curation tool rather than a social media network, so I’ve never cared about hashtags or if my updates get any visibility, which they didn’t until I used a few hashtags in this post. That day I saw a sudden spike in activity on my pretty abandoned Tumblr blog!Tumblr hashtags [Note: I did nothing special to create the spike. All I did was adding a few hashtags. Seems pretty easy, right?] You can have spaces, apostrophes, commas, dots, and many other symbols in your Tumblr hashtags. There are no limitations as to how many hashtags you can use on Tumblr, but only the first five hashtags you use are searchable. Your update will only make it to the search results if it’s an original one, not a re-blog, so don’t bother adding tags if you re-blog. Tip: Any hashtag search will bring up users who recently used those hashtags for you to follow, which means that hashtags are huge for acquiring followers on Tumblr. For Hashtags search image: “people to follow” see full article (link below)! Tumblr filters hashtag search results by “most popular” by default. You can switch this to “most recent”. Furthermore, Tumblr has a “track your tags” feature which allows anyone to add hashtag search results to their “favorite search”. There are no stats available as to which hashtags are tracked by more people, though.

Flickr

Flickr allows all sorts of symbols to be typed after the #, but seems to only link letters and numbers. While serving the same goal (e.g., organising photos), Flickr tags and hashtags do behave slightly differently. Clicking on a Flickr tag brings you to search/?tags= page, where you can filter by license, search for groups, and more. Clicking on a Flickr hashtag brings you to /explore/ page, which shows related [hash]tags and the photos with the same tags (yes, that’s confusing). These results are sorted by “most recent” by default, although you can switch to “most interesting.” Flickr explore It’s still not quite clear whether hashtags improve visibility on Flickr, or how different they are from tags, which have existed on the platform for ages. The fact that Flickr hashtags were announced and are now proactively supported in the iOS app may indicate that the whole point of a hashtag on Flickr is to make it easier to organize your photos from the iPhone.  

Facebook

Facebook hashtags support the standard set of characters that most popular social platforms support.Facebook hashtags. There are no limitations as to the number of hashtags you can add to a Facebook update. Facebook hashtag search is somewhat weird. Try searching for #california, for example. You’ll likely end up landing on a Facebook page instead of a hashtag search results page. Making hashtag search impossible on Facebook An easier way to generate hashtag search results is to simply add the hashtag after http://ift.tt/1v4E0kW (e.g., http://ift.tt/16Mrj97). You can also bring up hashtag search results by clicking on any hashtag in your Facebook stream. Facebook’s ranking algorithm is complicated. It seems to be a mix of lots of factors, including how closely you are related to the person posting the update, how often you interact with him/her, how popular the actual update is, etc. I don’t use hashtags on Facebook beyond random cross-posting from Instagram. I have also seen quite a few of my friends become irritated when someone uses hashtags, so I guess it’s too early to tell. With Instagram’s help,  however, hashtags may ultimately become widely adopted by Facebook users.

To sum up…

1.Twitter 2.Instagram 3.Google Plus 4.Pinterest 5.Facebook 6.Tumblr 7.Flickr 

Introduced: 1. August 23, 2007 2. January 27, 2011 3. September 25, 2013 4. N/A 5. June 12, 2013 6. August 18, 2009 7. March 17, 2013 

 Supported characters: 1. Letters, numbers and _ 2. Letters, numbers and _ 3. Letters, numbers and _ () 4. no numbers-only hashtags Letters, 5. numbers and _ Letters, 6. numbers and 7. Any Letters and numbers

Limitations: 1. None 2. 30 hashtags per update, max 3. None 4. None 5. None 6. None 7. None 

For more see: https://omhub.wordpress.com/2015/02/16/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickr/ 

If you liked this hashtag post you might also like these hashtag posts:

http://maconsultancycardiff.com/tag/hashtags/

Marketing Advice about Hashtags page posted “By Mike Armstrong”



Twitter Marketing Tip 1

Please find a Twitter marketing tip to get you standing out from the competition: 

Create a Lead Generation Card or Lead Generation Cards! 

Every tool reducing the number of steps in capturing a lead should be explored, and while links that get people to your site or landing page are great, why not get people subscribing to your mailing list with one click in Twitter? 

These lead generation Twitter cards will allow you to capture an email address and the Twitter account attached to it. If you like, you could use an offer to entice people to sign up.

Other users of Twitter cards have found that open rates and click through rates on their email Newsletters are much higher on their Twitter leads, than other recipients of their newsletter.

Lead generation cards are easy to set up, and encourage visuals to attract your audience’ attention. 

They could be used for promoted Tweets, or even pinned to the top of your feed to capture visitors to your profile. 

If you like this Twitter Tip you might also like these hashtag tips.

This Twitter Marketing Tips was posted “By Mike Armstrong”

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the Voice of Social Media

Business Consultancy Cardiff & Newport, South Wales

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Our Business Consultancy Cardiff & Newport, South Wales services include:

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  • Sales & Marketing Consultancy Cardiff & Newport, South Wales (all of the above),
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  • SEO Consultancy Cardiff & Newport, South Wales / Search Engine Consultancy Cardiff & Newport, South Wales (Link Building, Blogging, Onsite Optimisation, Social Media, Content Marketing, Content Writing),
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All Business Consultancy Cardiff & Newport, South Wales Enquiries to: 07517 024979 or email: maconsultancy1@gmail.com

The Business Consultancy Cardiff & Newport, South Wales page was posted “By Mike Armstrong”

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20 of the most influential words in marketing

Please find 20 of the most influential words in marketing:

Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

The 20 of the most influential words in marketing page was posted “By Mike Armstrong” – The Voice of Social Media

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Increase your #Twitter #LinkedIn & #Facebook audience reach!

If you have something to promote to your audience of Twitter Followers, Facebook Friends or Business Page Likers or LinkedIn Contacts, such as an event, a new product launch or an offer use an automated software took like Hootsuite or Buffer to help you reach more of your audience.

You can schedule posts to go out before you get up, at times when your too busy to post, days you are off and times when your a sleep to help you reach more if your audience then you could be manual tweeting and posting alone.

Set up a campaign similar to a TV or radio campaign and get your message across over a sustained period of time depending on what it is that you are promoting.

The Increase your #Twitter #LinkedIn & #Facebook audience reach page was posted “By Mike Armstrong”

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How to Triple your Twitter Followers – in just 10 mins a week!

New post on Online Marketing Hub

How I Spent 10 Minutes Per Week to Triple My Twitter Followers
by christopherjanb

I wanted to share a quick technique that has allowed me to triple my Twitter followers over the past few months.

Now, it’s obvious that one of the best ways to get more followers is to consistently tweet quality content. But are you doing that?

How much time does that take?

It would require combing the web for hours per day just to find a list of 10 quality articles that others might be interested in.

I’m going to teach you how to spend about 10 minutes per week setting up a series of tweets that allowed me to triple my followers.

I have only just started and with 200 followers, it had nothing to do with user experience or growth.

Check out the stats below from Twitter Counter. The blue line is my followers increasing and then red bars are the number of times I tweet per day.

Notice that my number of tweets remain the same, while my followers steadily increase?

This is literally the only tactic I’ve been using, so everything you see is a result of this.

Now I’m not going to pretend this is some kind of follower growth explosion. But, this is a quick and easy way to consistently build a steady stream of real followers.

I’m calling it the slow growth tactic.

What is the slow growth tactic?
Simply put, the slow growth tactic is tweeting high quality, sharable content that is related to your businesses niche, then maximizing the number of people who will see that you’ve shared this content by tagging it with the most popular related hashtags.

I know, I know, this just sounds like hashtagging a tweet. But it’s the combination of quality and highly shareable content mixed with the most popular related hashtags that makes this actually work.

For example, let’s say I run a business that sells handmade dog collars. First, I’d find a high quality and popular article related to pet care. Maybe something about walking your dog, or a funny article about cute dogs.

What’s important is that it’s highly shareable. Next, we find the most popular keywords (max. 2 – 3) related to pets and include them in our tweet.

When we combine the right content with the most popular hashtags, we get a recipe for new followers and more re-tweets.

(Note: I’ve put together a bonus resource at the end of this post that will provide you with 100 popular Twitter hashtags that you can copy for your Tweets)

Why does this work?
Consistently Tweeting quality content related to your business niche does two things to help your Twitter presence.

First, people want to follow you simply because you’re a source of great content.

For example, let’s say someone see’s a tweet of yours that was retweeted by a popular account. Most likely they’re going to quickly hop onto your profile to see what you’re all about.

One quick glance at your Twitter feed reveals a consistent resource of awesome, valuable content. This is a big factor in them deciding to follow you.

Secondly, repeatedly tweeting this type of content builds your presence as an authority in your niche. This, above everything else, is super important.

When you are perceived as an authority, it means people trust you. And trust is a huge factor in people being willing to pay you for your information.

How to get started?
To make this as efficient as possible, we’re going to use a service called Buffer.

If you don’t know what Buffer is, it’s an app that allows you to schedule your tweets and Facebook posts in advance. If you’re already using a tweet scheduling service (like Hootsuite) that’s fine as well, but it might

take you longer (you’ll see why). First, you’ll need to sign up for a free account with Buffer (not an affiliate link). The reason I like to use Buffer? They have recently introduced a new feature called “Suggestions”.

They basically curate highly sharable content from a variety of subjects and write the tweets for you, linking to the content. All you need to do is add the tweet to your cue. This is a huge shortcut and it saves a ton of time in our search for high quality content.

Here’s where the magic happens. After adding the tweet to your cue, then you add the most popular hashtags associated with the subject of your tweet.

This makes your tweets appear in search results, and on people’s feeds who are following these hashtags. When they see the great content, they follow you, and a lot of the time, re-tweet you.

For example, let’s say I’m a User Interface Designer who runs a small business where I sell PSD files of mobile templates I’ve design. I’m looking to attract followers who were interested in mobile design, since they are more likely to respond to my own content (and buy from me).

If I check out Buffer’s Suggestions section, I would see they have a tweet that says “We Studied 10,000 Mobile Apps. Here’s What We Learned” with a link to a blog post.

I would add this to my queue, then edit it to include the most popular associated hashtags, like #UXDesign #Mobile and #iOS. Finding the most popular hashtags is one of the most important parts, I’ll show you more on this later.

Now it goes without saying, for this to work you should be choosing content from a subject that relates to your businesses niche.

This is why Buffer’s suggestions won’t always work.

The slow growth tactic without Buffer’s suggestions
As great as Buffer is, the biggest problem is that their “Suggestions” only come in 5 different categories. Most are closely related to business development, marketing and design.

This can be a problem if your product is about cooking. You want to attract followers who like content about cooking, not stuff about online marketing.

This is where we can take advantage of BuzzSumo. If you don’t know what BuzzSumo is, it’s a search engine that keeps track of social share counts. Meaning, you can search “cooking” and it will show you the most popular articles listed by number of shares.

Instead of relying on Buffer to give us the content, we’re going to search for the most popular and recently shared content in our niche, and add it manually to our Buffer queue.

The social count of the articles act as proof that it contains quality content. Just to be safe, I always click through and give the article a skim through to make sure it’s the real deal.

To start, head over to BuzzSumo.com, create a free account, and search for a very broad keyword on your subject.

For example, if I published and sold cookbooks, I would search the keyword “cooking”.

What you will be returned is a list of the most shared content that relates to your keyword. On the left side of the screen is a filter. I’d suggest using the filter to only show you content from the past 6 months.

This way you can be sure you’re sharing relatively fresh content that isn’t years old.

Once you find one you like, copy the link, head back to Buffer, and add it to your cue. Cut down the title of the blog post as much as you can and use it as the text in your tweet.

We need to save room for those sweet sweet hashtags.

Finding popular hashtags to use
All this content finding and hashtagging is great, but if you don’t choose the right hashtags, it’s not going to work.

For example, let’s say I find a highly shared article on chef knife skills. This is perfect for me to attract the right kind of Twitter followers. I post it and hashtag it with #knivesrules #knivesforthewin #willyoumarrymeknife

What do you think will happen? Nothing. No one new is going to see that post because no one is following or searching the hashtag #knivesrules.

You can’t just pick hashtags on a whim, you need to make sure they are already popular. To do this, we’re going to use a website called Hastagify.me.

Head over to Hastagify.me and in the upper right, search for a hashtag that is related to the subject matter of your tweet.

For example, If I was the knife maker above, I’d search “knife”. This will return a bunch of popular and related hashtags to what we entered.

I find it a bit easier to view this in a table mode, so if you go down to the bottom right of the bubble diagram, you’ll see a tab that says “Table Mode”. Click on that to switch views.

Now, look for the column called “popularity” to determine which has tags are either better to use instead, or which will go well with the one you’ve chosen.

When we search #knife, I can see that #cook and #chef are more popular than #knife. So I might choose to include both #cook #chef and #knife in my tweet.

If the popularity of all your results are very low, try clicking on the most popular one. This will lead you to more related hashtags, and you will most likely find a more popular and related hashtag to use.

For example. none of the results for our search on knife are that great, so I’m going to click on chef.

These results then show me that the tag #food is much more popular than #cook, so I’d probably change my hashtags to #knife #chef and #food.

Keep doing this until you’re happy with the popularity of the tags you pick. When you’re done, update your scheduled tweet in Buffer, or the software of your choice.

This whole process generally takes me about 10 minutes to fill up a weeks worth of content, but that’s using Buffer’s suggested tweets. I usually set this up every Monday and get a steady stream of new follows, re-tweets and favourites for the whole week.

When Monday rolls around again, lather, rinse and repeat!

Wrapping it up
So there you have it. The quick and easy plan I’ve been following that has caused my Twitter followers to triple over the past few months. You can, and should, be doing this too.

Author: Craig Morrison is a Usability Expert and the founder of UsabilityHour.com, a blog where he focuses on helping entrepreneurs grow their business by teaching them how to create positive user experiences.

The post How I Spent 10 Minutes Per Week to Triple My Twitter Followers appeared first on Jeffbullas’s Blog.

For more from this article or on content marketing in general please see:
http://omhub.wordpress.com/2014/11/04/how-i-spent-10-minutes-per-week-to-triple-my-twitter-followers/

The “How to triple your Twitter following in just 10 mins a week” page was posted “By Mike Armstrong”

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Social Media Tip about increasing your audience reach!

If you have something to promote to your audience of Twitter Followers, Facebook Friends or Business Page Likers or LinkedIn Contacts, such as an event, a new product launch or an offer use an automated software took like Hootsuite or Buffer to help you reach more of your audience.

You can schedule posts to go out before you get up, at times when your too busy to post, days you are off and times when your a sleep to help you reach more if your audience then you could be manual tweeting and posting alone.

Set up a campaign similar to a TV or radio campaign and get your message across over a sustained period of time depending on what it is that you are promoting.

The Social Media Tip about increasing your audience reach page was posted “By Mike Armstrong”

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