4 Top Twitter Marketing Tips
- Eliminate all caps - They can come across as shouting and may reduce the effectiveness of your message
- Percentages work better than dollar amounts - This has been noted in various Twitter studies - more people click on tweets which use percentages than those with $ discounts.
- Do not go overboard on hashtags - And interestingly, Waddington removes the tags in this tweet completely. Previous research has indicated that one or two hashtags per tweet generates the most engagement, but with usage behavior evolving, it may well benefit your campaign goals to leave them out entirely.
- Website Cards - If you don't have Twitter website cards enabled on your website, it's worth going through the process and switching them on. You need to add a line of code to your site, but once added, Twitter will be able to pull in summary and image info from your website to populate the card element, creating a more professional looking tweet, and maximizing your space for users to click-through. Note too that, in order for website cards to work, you need to add the URL to the end of your tweet - don't put your hashtags, or anything else, after the URL.