Category: The Voice of Social Media

A Quick Guide to SEO for Non-Profits [Infographic]

With COVID-19 pushing most professionals and consumers into their home offices, being found online via SEO for non-profits is paramount.

Lessons from UGC in 2020 – and How it Can Help You in 2021

From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy.

Pinterest Tests New Stories Panel at the Top of User Feeds

Pinterest is testing out a new panel of Story Pins on the main home screen, aligning with the broader Stories trend.

Facebook Launches Updated ‘Account Quality’ Dashboard to Help Businesses Address Concerns

Facebook is adding a new dashboard to help businesses keep track of any suspended ads or impacted posts as a result of rule violations.

Shutterstock Outlines Emerging Visual Trends for 2021 [Infographic]

Image-hosting platform Shutterstock has outlined its listing of creative trends for 2021, based on search behaviors on its platform.

10 Social Media Trends That Every Marketer Should Know in 2021 [Infographic]

Stay in touch with the key social media trends of the coming year with this overview.

Facebook Updates its Automated Alt Text Process to Identify More Objects Within Posted Images

Facebook has announced a significant update to its Automatic Alt Text process for posted images.

More Nations Look to Implement Regional Laws to Manage the Influence of Online Platforms

Will digital platforms face increased regulation, and operating restrictions, in 2021? Increasing calls for change are putting pressure on the existing industry frameworks.

Snapchat Shares Insights into Sports Engagement Among Users [Infographic]

Snapchat users are highly engaged with live sports, which could present new opportunities for marketers.

YouTube Outlines How ‘Shorts’ Views and Counted, and How They’ll Impact Channel Analytics

YouTube has provided some new insights into how its new 'Shorts' option will impact you channel analytics.

TikTok Highlights SMBs That Excelled on the Platform in 2020 [Infographic]

Looking to add TikTok into your digital marketing mix? Get some inspiration from these brands.

Pinterest Launches new ‘Dynamic Creative’ Automated Ad Targeting and Creation Process

Pinterest is launching a new, automated ad creation process, which will enable advertisers to better target the right audiences. But there could be a catch.

TikTok Adds New Q and A Option Which Enables Fans to Post Questions for Creators

TikTok is rolling out a new Q and A option which enables users to pose questions to creators that can then be answered in future videos.

Facebook Blocks Creation of Events Near Capitol, Halts Ads for Weapons in Lead-Up to Inauguration Day

Facebook is implementing extra measures to protect against potential unrest at the inauguration of incoming US President Joe Biden.

The Best Times to Post on Social Media in 2021 and Beyond [Infographic]

Posting at high engagement times can help boost your social media performance – take a look at these insights.

11 Email Design Trends to Improve Your Email Marketing Strategy in 2021 [Infographic]

Refresh your email marketing approach in 2021 with these rising email design trends.

Facebook’s Removing the ‘Our Story’ Section from Pages Next Month

Facebook is removing the 'Our Story' section from Pages next month, which will change how your content is presented to Page visitors.

8 Typography Design Trends for a Modern Business Website in 2021 [Infographic]

Get some inspiration for your campaigns and design with this overview of rising typography trends.

WhatsApp Delays Privacy Policy Update in Order to Further Address User Concerns

WhatsApp has halted a planned update to its usage terms after many users misunderstood what the update would mean for their personal information.

Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach

Twitter has shared some new advice on how to maximize the performance of your Twitter ads.

Instagram’s Testing an Option to Unhide Total Like Counts on Posts

Instagram's testing out a new toggle that would give users the option to hide like counts on their posts.

Twitter Shares Planning Guide for Your 2021 Tweet Strategy

Twitter has published a new planning guide to help map out your tweet strategy for 2021.

YouTube Adds New Data Insights to Highlight Video Performance in First 24 Hours After Posting

YouTube has added a new metric option in YouTube Studio which shows you how well your video has performed in the first 24 hours after upload.

Snapchat Adds Public View Counts to its TikTok-Like ‘Spotlight’ Feed

Snapchat has added public view counts to its Spotlight short-form video clips.

YouTube Launches Next Phase of Program to Tag Items Within Video Clips

YouTube is launching a live test of its new process which will enable creators to tag products within their video clips.