Category: The Voice of Social Media

Netflix and Instagram Join Forces to Promote Mental Health with New Weekly Live Series

How do we stay connected during social distancing? How do we manage anxiety and overwhelming thoughts introduced by these uncertain times? What does self care actually mean in the context of a global pandemic?

These are just a few of the questions that Netflix and Instagram are looking to tackle in a new partnership aimed to help their viewers address some of the concerns they may have amid the current health crisis. In a conversational, social-friendly setting, users can voice their struggles with sleeping, anxiety, and self-care, feel heard, and get answers during a time when feeling stuck is commonplace.

Wanna Talk About It?

COVID-19 has upended the lives of younger generations and adults in numerous ways from disrupting major life milestones including graduations, to presenting newfound concerns around financial stability and mental health, relationships, and job security. Navigating our new normal of social distancing and self-quarantining is an obstacle in itself, but added with a reorientation of how we routinely connect and relieve stress, many are in search of alternative sources for sharing what’s on their mind.

Starting today at 4pm PT/7 pm ET, the two are launching a weekly live series titled Wanna Talk About It? Featuring interviews with Netflix talent and mental health experts from the National Alliance on Mental Illness (NAMI), Mental Health America, The Trevor Project, Crisis Text Line and the American Foundation for Suicide Prevention, the episodes will aim to raise awareness and create a safe space for people seeking to address the challenges and questions streaming from these confusing and extraordinary times.

Participating in the effort are stars including Noah Centineo (To All the Boys I’ve Loved Before), Joey King (The Kissing Booth), Ross Butler and Aisha Boe (13 Reasons Why), Caleb McLaughlin (Stranger Things), Lana Condor (To All the Boys I’ve Loved Before), and Jerry Harris (Cheer). The first episode will include Centineo and Dr. Ken Duckworth, Chief Medical Officer, NAMI, and discuss ways we can practice self-care to stay mentally as well as physically healthy amid the pandemic.

Fueling Empathy & Community

Sixty-five percent of Instagram‘s audience is under 34 years of age, while Netflix is ranked the most popular video channel among teen users, even etching out YouTube in a recent study conducted by Piper Sandler.

With these stats in mind, the collaboration between the streaming and social giants makes a lot of sense, especially when considering Instagram’s latest focus on taking care of its users through experiments to hide total like counts, adding prompts on potentially offensive comments, and its ‘Restrict’ feature allowing usings to control who interacts with them and how.

From Facebook’s ‘Community Help’ update to Snapchat’s early release of ‘Here For You’ to Instagram’s release of a ‘Co-Watching’ feature and tease of allowing multiple participants to join an Instagram Live, platforms are showing a growing interest in helping contribute to positive mental health. In a pivotal moment for the industry, emphasis on creating shared understanding and experiences will continue to rise in importance and wield tremendous power in how younger generations on-ramp to social media.

Wanna Talk About It? will run every Thursday until May 14 on the @Netflix Instagram account.

The post Netflix and Instagram Join Forces to Promote Mental Health with New Weekly Live Series appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/04/netflix-and-instagram-join-forces-to-promote-mental-health-with-new-weekly-live-series/

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]

COVID-19 is dominating everything at the moment. Here's a look at how the coronavirus discussion has evolved on social, and how some brands have adapted their messaging.

https://www.socialmediatoday.com/news/the-evolving-discussion-around-covid-19-and-how-brands-have-responded-info/575769/

Instagram Adds DM Access to Desktop Version

Instagram is now rolling out DM access via desktop, which could help social media managers streamline their processes.

https://www.socialmediatoday.com/news/instagram-adds-dm-access-to-desktop-version/575768/

Twitter Updates Data Sharing Policy, Which Will See More User Data Provided for Advertising Purposes

Twitter has announced a change to its data sharing policy which will see it provide more user insight for ad targeting, and no way to opt out for most users.

https://www.socialmediatoday.com/news/twitter-updates-data-sharing-policy-which-will-see-more-user-data-provided/575767/

Zoom Announces Security Council to Improve Data Collection and Sharing Processes

Video conferencing platform Zoom has announced the appointment of a new security council, and the addition of Alex Stamos as a security advisor, as it seeks to improve its systems. 

https://www.socialmediatoday.com/news/zoom-announces-security-council-to-improve-data-collection-and-sharing-proc/575766/

Instagram Launches New ‘I Stay Home For’ Sticker to Promote COVID-19 Containment Efforts

Instagram has added another new Stories sticker to help promote the importance of social isolation to reduce the spread of COVID-19.

https://www.socialmediatoday.com/news/instagram-launches-new-i-stay-home-for-sticker-to-promote-covid-19-contai/575758/

Instagram is Partnering With Netflix on a New Self Care Series for Young Adults

Instagram is partnering with Netflix on a new initiative to provide help and support for mental health among young adults.

https://www.socialmediatoday.com/news/instagram-is-partnering-with-netflix-on-a-new-self-care-series-for-young-ad/575756/

New Study Shows Celebrities Are Key Distributors of COVID-19 Misinformation on Social Media

A new report has found that politicians, celebrities, and other prominent public figures account for 69% of total social media engagement with COVID-19 misinformation.

https://www.socialmediatoday.com/news/new-study-shows-celebrities-are-key-distributors-of-covid-19-misinformation/575753/

Facebook Tests Moving the Top Function Bar on Android

Facebook is testing a new change which would move the top function bar to the bottom of the app, similar to iOS.

https://www.socialmediatoday.com/news/facebook-tests-moving-the-top-function-bar-on-android/575748/

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events

Facebook is adding a new tournament creation option for gamers, providing another way to boost gaming engagement on the platform. 

https://www.socialmediatoday.com/news/facebook-has-launched-a-new-tournaments-option-for-people-to-create-their-o/575666/

Facebook Launches New ‘Tuned’ App for Couples to Share Intimate Interactions

Facebook's experimental app team has launched another new app, this time focused on facilitating engagement between romantic partners.

https://www.socialmediatoday.com/news/facebook-launches-new-tuned-app-for-couples-to-share-intimate-interaction/575661/

LinkedIn Events is Now Available to All Pages to Assist with Connectivity Amid the COVID-19 Lockdowns

LinkedIn recently made its new LinkedIn Events option available to all company pages to help businesses stay connected amid the COVID-19 lockdowns.

https://www.socialmediatoday.com/news/linkedin-events-is-now-available-to-all-pages-to-assist-with-connectivity-a/575657/

WhatsApp Implements New Restrictions on Message Forwarding to Limit the Spread of Misinformation

With misinformation campaigns rising on WhatsApp, the messaging app has taken new steps to limit the capacity for viral reach. 

https://www.socialmediatoday.com/news/whatsapp-implements-new-restrictions-on-message-forwarding-to-limit-the-spr/575654/

Pinterest Adds New Shopping Tools to Help Brands Capitalize on Rising eCommerce Trends

Pinterest has announced a new set of updates to its shopping tools, as more people turn to the platform to discover products amid the COVID-19 lockdowns.

https://www.socialmediatoday.com/news/pinterest-adds-new-shopping-tools-to-help-brands-capitalize-on-rising-ecomm/575644/

Snapchat Launches New Lens Experience to Raise Awareness of WHO’s Efforts to Combat COVID-19

Snapchat continues to expand its COVID-19 awareness efforts with a new Lens experience that highlights the work of the World Health Organization. 

https://www.socialmediatoday.com/news/snapchat-launches-new-lens-experience-to-raise-awareness-of-whos-efforts-t/575639/

Twitter CEO Jack Dorsey Allocates $1 billion in Equity to COVID-19 Relief Efforts

Twitter and Square CEO Jack Dorsey has announced that he will shift $1 billion in his Square equity to a new fund to assist in COVID-19 relief efforts.

https://www.socialmediatoday.com/news/twitter-ceo-jack-dorsey-allocates-1-billion-in-equity-to-covid-19-relief-e/575671/

Facebook Adds New Tools for Groups to Help Ensure Members Are Getting Accurate COVID-19 Information

Facebook has added some new tools for group discussion around COVID-19 that will help to ensure accurate, up to date information is being shared.

https://www.socialmediatoday.com/news/facebook-adds-new-tools-for-groups-to-help-ensure-members-are-getting-accur/575670/

Facebook Is Providing Portal Devices to Aged Care Homes in the UK as Part of a New Pilot Program

Facebook will provide thousands of its Portal smart camera devices to UK aged care facilities as part of a program designed to help keep people connected amid the COVID-19 lockdowns.

https://www.socialmediatoday.com/news/facebook-is-providing-portal-devices-to-aged-care-homes-in-the-uk-as-part-o/575669/

LinkedIn Publishes Special ‘Top Voices’ Listing of Health Professionals Leading the Way on COVID-19

LinkedIn has published a special edition of its Top Voices, highlighting the health experts that are sharing their knowledge and experiences amid the COVID-19 pandemic.

https://www.socialmediatoday.com/news/linkedin-publishes-special-top-voices-listing-of-health-professionals-lea/575667/

3 Ways COVID-19 is Shaping Consumer Behavior

In just a matter of weeks, the novel coronavirus introduced radical changes to our way of life — fundamentally reshaping notions of humanity and of our industries. We’ve seen it disrupt the way we work, the way we think, and the way we buy. As the pandemic continues, these patterns will further unfold. While the ultimate impact is still largely unknown, it is important we make strides to begin our understanding as to how we can navigate today and prepare for the future.

Foursquare, set out to determine some of these transitions. In the most recent report, ‘How COVID-19 Is Influencing Real World Behaviors.’ unpacked some of the data behind what we’re seeing and the impetus driving these shifts. Emerging from the findings are three major themes where behavioral changes fall including shopping habits, travel, and entertainment. Let’s unpack these a bit further against some of the data:

SHOPPING HABITS

People turned away from brick and mortar stores well before they were instructed to close and a state of emergency was declared by the government. This was underscored by a sharp decline in mall visits going back to the middle of February. These were down 61 percent nationally per the report from the week ending February 13 to the week ending March 27.

Quick service restaurants (QSRs) are also reporting less foot traffic — unsurprisingly — for many of the same reasons. On a national scale, visits to casual, sit-down dining places recently dropped over 73 percent while fast-food restaurants reported an 18 percent decline.

When people are popping in to pick up food, they’re spending fewer than 15 minutes. This applies to 63 percent of visits as recorded in late March compared to mid-February where 57 percent of pick-ups took 15 minutes on average. When it comes to choosing a QSR, most aim to stay closer to home traveling 5 miles or less from their homes. They’re also opting to place their orders upon arrival versus ahead of time.

ENTERTAINMENT

The steep fall of visits to QSRs and casual dining spots coincides with more traffic for grocery stores. While urged to practice social distancing, more people are eager to use free time not spent shopping, dining out, visiting friends or family, to put efforts in honing their cooking skills.

As liquor stories are still deemed ‘essential’ sales shot up 55 percent nationally in the third week of March compared to the same time a year ago, according to Nielsen. This was the same timeframe states including New York were ordered to ‘shelter in place.’ The week ending on March 21 saw a decline, however, indicating most are turning to consume what they’ve already stockpiled.

Movie theatres and banks are also reporting declining foot traffic with more people streaming shows and films from their homes and conducting their banking online when possible. Nationally, theaters saw a drop of 75 percent from the week ending February 19 to March 27 and banks saw a 13 percent dip as of late March.

TRAVEL

With travel advisories in place across the country, gas stations including Exxon and BP are showing declines of 7 to 8 percent.

Instead, people are using Zoom to catch up with friends and family. The company has added over 2.22 million monthly active users so far in 2020. For comparison, in 2019 1.99 million users were welcomed, according to new estimates from Berstein. When they’re not video conferencing, they’re finding new fitness routines with visits to gyms down 64 percent as a result of COVID-19 and are eager to stay fit while practicing social distancing.

A good number are also using this downtime at home to roll up their sleeves and tackle their spring cleaning and household projects. Foursquare reports that trips to well-known hardware stores like The Home Depot and Lowe’s are up 27 percent nationally.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post 3 Ways COVID-19 is Shaping Consumer Behavior appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/04/3-ways-covid-19-is-shaping-consumer-behavior/

#SMWONE Launches Initial Agenda and Speaker Lineup for its Virtual Conference in May

As Crowdcentric Media, the organizers of Social Media Week, we’re excited to announce the initial lineup for #SMWONE, a worldwide virtual conference taking place May 5-28.

“At its core, #SMWONE’s mission is to bring the world of media, marketing, and technology together during a time of unprecedented crisis. Our aim will be to chart a new course for the future of our industry, provide relevant and critically important insights as to what is happening right now, what our role needs to be, and how we can help those in our industry who have been most impacted by what is happening.” – Toby Daniels, CEO of Crowdcentric Media and Founder of Social Media Week

Buy a pass, gift a pass

As part of our event, we’re launching a Buy-One-Gift-One pass program. For every pass purchased, we’ll gift one to a small business, non-profit, student or professional facing financial hardship as a result of the COVID-19 pandemic.

What’s included?

📺 All sessions are available to registered attendees live via an interactive experience or OnDemand. The program will feature 300 speakers and over 100 hours of content across 11 tracks.

👋 Attendees can join session breakouts and video hangouts throughout each day, and network and connect in live chat conversations with over 10,000 registered participants.

💯 Reports, session recaps, and speaker presentations will be available to download post-event.

Join the #SMWONE Mission

Over the course of four weeks, a number of industry experts will come together to help us confront the emerging challenges of today and explore ways to put humanity at the center of our strategies as we look ahead. These include Gary Vaynerchuk, Kristin Patrick, CMO of PepsiCo, Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, Pam Wasserstein, President of Vox Media, Rishi Magia, Creative Strategist at Instagram, Dara Treseder, CMO of Carbon 3D, and Joe Marchese, CEO of Attention Capital.

In addition to our mainstage speakers, we’ll be joined by a number of sponsors, affiliates, and partners who will play an integral role in helping us achieve our goal. Here’s what a few of them have shared ahead of May:

“The world is now a different place, due to COVID-19 and it is our job to help our clients navigate the monumental change we’re experiencing right now. To that extent, we need SMW’s thought leadership more than ever and we are incredibly excited to support the launch of #SMWONE, their virtual conference series.” – Daniel Bennet, Worldwide Chief Innovation Officer, Grey

“Now, more than ever community must be at the heart of everything we do. Social Media Week has always been an indispensable partner in making this happen off-line. We look forward to working with them on bringing the industry together online in new and exciting ways at a time when we need to build community most.” – Shauna Sweeney, Global Head of Industry Marketing, Facebook

Browse the current agenda and register for your pass at smwone.com by Friday, April 24th so you can take advantage of our early bird discount and help us give back to businesses and professionals in need.

The post #SMWONE Launches Initial Agenda and Speaker Lineup for its Virtual Conference in May appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/04/smwone-launches-initial-agenda-and-speaker-lineup-for-its-virtual-conference-in-may/

How Facebook is Using Community Help to Fuel COVID-19 Relief

In 2017 Facebook introduced its Community Help feature providing users with a central source for searching and receiving help during times of crisis including natural and man-made disasters. To further lend its support to COVID-19 relief efforts, the company is expanding the feature marking the first time Community Help will go global and its first use case for a health pandemic.

Prior to an official rollout, Facebook tested Community Help for a select group of U.S. cities. Those included in the test group shared requests for extra medical supplies for local hospitals while others offered free assistance including donating their time to provide meals or leading virtual workouts as people try to reshape their fitness routines while gyms remain closed.

NAVIGATING THE PLATFORM

The Community Help section can be accessed directly, existing as its own destination with the broader release. It is also accessible through the pre-existing COVID-19 Information Center sitting on top of the news feed. Since its release, more than 1 billion users have relied on the Information Center for updates shared by government and health authorities as well as curated content from politicians, journalists, and other public figures.

Posts can be filtered by either those requesting or offering help. A nice perk? You can get as granular as you need. Facebook incorporated specific categories including baby supplies, food, toiletries, business support, or transport. You can also post, comment, or reply to threads either as an individual or a Facebook Group and have the option of replying privately. More specifically, you can set a preferred contact method — either Messenger or WhatsApp — or share the update more broadly with a regular Facebook post to your timeline.

FUELING FUNDRAISERS

As part of the Community Help hub, Facebook is looking to amplify fundraising efforts by matching donations up to $10 million for fundraisers. The company is working with two particular groups — the UNF/WHO COVID-19 Solidarity Fund Facebook Fundraiser and the Combat Coronavirus with the CDC Foundation Facebook Fundraiser. Down the line, Facebook hopes to open this allowing people to seek out and donate to nonprofit fundraisers central to their communities.

HELP MAP VS. COMMUNITY HELP

On the heels of this news, an evolving question becomes how does Facebook’s update stack up with its competition including neighborhood social network Nextdoor?

Two weeks ago Nextdoor unveiled its ‘Help Map.’ Similarly to Facebook’s Community Help, the core functionality allows people to list themselves as being able to provide assistance to someone in need. However, Facebook’s hub takes this notion to the next level by giving people the chance to input requests as well as post when they’re looking to help. It also takes into account deeper technology integration as it builds on Facebook’s earlier efforts with Crisis Response, which connected multiple tools in one place.

‘HOW CAN I HELP?’

Following the lead of its parent company, Instagram is also acting on opportunities to make it easier for people to request or offer Help in their communities.

The platform introduced a new sticker question for Stories called ‘How can I help?’ stemming from a Twitter request shared by Musa Tariq, Global Head of Marketing, Airbnb Experiences. Originally, the question sticker on Instagram Stories defaulted to “Ask me a question”, but is now being replaced with the new text in the hopes that it will enable more people to stay connected and support one another in these difficult times.

If you’re looking to use the new sticker yourself you can access it in the app’s Stories section. A second way to access the sticker is by tapping ‘Create’ located at the bottom of the screen once you start a new Stories post. One caveat, however, you’ll have to manually change the text to ‘How can I help’ by tapping on the sticker itself. Once you push your post live, anyone can respond to the question by tapping on the text box and you can choose to post the responses to your Stories feed.

In these uncertain times, we have an opportunity to use social media to engage people in profound and meaningful ways when face-to-face interaction is no longer an option. Platforms have a fundamental role in helping us navigate these situations and find opportunities to help when we can in the moments that matter.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post How Facebook is Using Community Help to Fuel COVID-19 Relief appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/04/how-facebook-is-using-community-help-to-fuel-covid-19-relief/

Facebook Is Testing a Large ‘F’ Button in the Middle of Its Lower Function Bar

Facebook has expanded its test of a large 'F' button in the middle of the lower function bar in the app.

https://www.socialmediatoday.com/news/facebook-is-testing-a-large-f-button-in-the-middle-of-its-lower-function/575579/

5 Free Backlink Checkers to Help Improve Your SEO Performance

Maximize your SEO performance by getting a better understanding of your backlink profile, and where you can improve, with these tools.

https://www.socialmediatoday.com/news/5-free-backlink-checkers-to-help-improve-your-seo-performance/575577/

The Impact of COVID-19 on Search Trends and SEO [Infographic]

What are the key search trends gaining traction amid the COVID-19 pandemic? Check out this listing.

https://www.socialmediatoday.com/news/the-impact-of-covid-19-on-search-trends-and-seo-infographic/575576/