With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.
Step up your social media game with this Twitter marketing tip to get you standing out from the competition:
Add Commentary To Shared Content
If you’re sharing content on Twitter, try to fit in a point related to the article or flag up an important section of the piece.
This will go a long way to helping your brand establish a name in the industry and be seen as a thought leader.
This shows your company is staffed by people clued up about the industry that they are in, helping to establish brand trust.
Alternatively, if the piece of content was authored by a particular influencer in your field, you can tag them in the post or ask a follow-up question. This is great if you want to connect with them and their community as it helps to create a natural relationship.
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Twitter Marketing Tip 12 page posted “By Mike Armstrong”