Category: SEO Training

Have you listened yet, to our Welsh Business Podcast with Motivation and Business Coaching Episodes and Entrepreneur Chats…

#MikeArmstrongPodcasts
Welcome to Mike Armstrong’s Podcast page on the Mike Armstrong Website.

The Mike Armstrong Podcast aka Mike Armstrong’s You Can Do It Podcast is a Business Podcast / Entrepreneur Podcast / Positivity Podcast for People Interested in Business Growth #Infinityx, Sales & Marketing, Networking, Sales Training, Motivation, Positivity and so much more.

The Mike Armstrong podcast has regular features such as;

Mikes Likes – What Mike Likes #MikesLikes
MikesMoans – What Mike Dislikes / What’s Wrong With Armstrong #MikesMoans #WhatsWrongWithArmstrong / #WWWA
WOLF of WALES – A Sales Training Feature – #WOLFofWALES #WOW #WOWPodcast
Welsh Dragon’s Den – A Business Startup & Investment Section
The Voice of Social Media – Social Media News & Advice #TheVoiceofSocialMedia
King of Marketing – Marketing News & Advice – #KingofMarketing
Networker2018 – Networking News & Advice – #Networker2018
As well as Morning Motivation & Daily Motivation #MorningMotivation / #DailyMotivation & Positivity / Positive Vibes & Positive Mindset #Positivity #PositiveVibes #PositiveMindset

#BusinessNetworking, #BusinessNews & #BusinessAdvice for #Entrepreneurs / #EntrepreneurZone !

Who’s the Podcast for?

The Mike Armstrong’s You Can Do It Podcast is great for Business Owners, Entrepreneurs and People new in Sales, Looking to Join Sales or Looking to Improve Their Sales Abilities and Performance as wel as Entrepreneurs, Infinityx’ers and those in need of a lift!

If you are looking for Mike Armstrong’s Podcast or the Mike Armstrong’s You Can Do It Podcast please take a look at the following links.

Mike Armstrong’s You Can Do It Podcast On Anchor FM
Link to Mike Armstrong’s Podcast On Anchor FM – https://anchor.fm/mike-armstrong9

Mike Armstrong’s You Can Do It Podcast On Google
Link to Mike Armstrong’s Podcast On Google Podcasts – https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xMTMxMzU2MC9wb2RjYXN0L3Jzcw==

Mike Armstrong’s You Can Do It Podcast on Spotify
Link to Mike Armstrong’s Podcast On Spotify – https://open.spotify.com/show/7nbSXkHuGZC0T5DpqDCJhx

Mike Armstrong’s You Can Do It Podcast On Breaker
Link to Mike Armstrong’s Podcast On Breaker – https://www.breaker.audio/mike-armstrongs-weekly-podcast

Mike Armstrong’s You Can Do It Podcast On Overcast
Link to Mike Armstrong’s Podcast On Overcast – https://overcast.fm/itunes1493024564/mike-armstrong-s-weekly-podcast

Mike Armstrong’s You Can Do It Podcast On
Link to Mike Armstrong’s Podcast On Pocket Casts – https://pca.st/wspp8ad6

Mike Armstrong’s You Can Do it Podcasts on Radio Public
Link to Mike Armstrong’s Podcast On Radio Public – https://radiopublic.com/mike-armstrongs-weekly-podcast-6B0kQQ

Mikes Moans – What’s Wrong With Armstrong?
Link to the first MikesMoans feature – https://anchor.fm/mike-armstrong9/episodes/Mikes-Moan-about-Negative-Press–Media-via-regular-feat–whats-wrong-with-Armstrong-ed0tiq #WhatsWrongWithArmstrong

Morning Motivation & Welsh Business News From Mike Armstrong’s Podcast
Link to a Morning Motivation podcast and some Welsh Business News – https://anchor.fm/mike-armstrong9/episodes/Motivation–WelshBizNews-From-Mike-Armstrong-about-upcoming-Introbiz-NetworkingMasterclass-Events-ed1tha

The Introbiz Network
Testimonial for the Introbiz Network – Wales’ Biggest Business Network and Business Expo With Global Online Networking Events & Global EntrepreneurMasterclasses!

The Outstanding Network
Testimonial for The Outstanding Network – A Group offering Business Support & Networking – https://anchor.fm/mike-armstrong9/episodes/Business-Networking–Support-via-The-Outstanding-Network-run-by-Irish-Entrepreneur-Pat-Slattery-ed2jiq

Sales Training from the WOLF of WALES 🐺 🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WOLFofWales #WOW #WOWPodcast
Link to the first WOLF of WALES feature episode – Sales Training On to get around or work with the gate / receptionist – https://anchor.fm/mike-armstrong9/episodes/Introduction-to-another-regular-feat–on-the-Mike-Armstrong-Podcast-called-the-WOLF-of-WALES–WOW-ed2mer

Link to the second WOLF of WALES feature episode – Sales Training On “Why to stop selling to become a better sales person! 🤯 – https://anchor.fm/mike-armstrong9/episodes/Another-WOLF-of-WALES—Episode-on-Why-to-stop-selling-in-order-to-become-great-at-Sales-ed2vh5

Business Investing From The Welsh Dragon’s Den
Link to regular feature Welsh Dragon’s Den On The Mike Armstrong Podcast – https://anchor.fm/mike-armstrong9/episodes/Introduction-to-Regular-feature-Welsh-Dragons-Den-On-the-Mike-Armstrongs-Podcast-ed3f7c

Mike Armstrong Interview on the Introbiz Members Podcast
Link to Mike Armstrong’s Interview on the Introbiz Members Podcast! – https://anchor.fm/tracey–smolinski/episodes/Introbiz-member-Mike-Armstrong-from-MA-Consultancy-talking-all-things-marketing-and-growth-ecpfg8
— Read on mikearmstrong.me/mike-armstrongs-podcast-you-can-do-it/

WA

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

15 Top Business Startup Tips #Startups #MikeArmstrong

#MikeArmstrong

When starting a business the strategy is to do some analysis on the Market Place and some market research (Google is a great place to do this).

1. Check what your competitors are doing and what markets they are aiming at and see if there’s a gap in the market.

2. Then once you see there is, think about what you story and message is and to what audience you are aiming it at.

3. Work on the branding so that it’s telling the right message to the right audience including the name very important.

4. Check the name is Free on Companies House / Registration, Google and all major social platforms.

5. Work on a content portfolio so that you can share the message and synergy messages as well as product and service info and other content, in many ways and to attract many different people in your target segment or segments, regularly with different messages without switching them off.

6. Set up all the things / assets a new business needs – well Optimised Website with Blog, Off-site Blog and a marketing / lead generation add on), Google and Bing Listings, Facebook Pages (for Company and target niches), Facebook Groups for Company and target niches).

LinkedIn Company Pages and Groups a format for profiles for all staff, Twitter Account or Accounts, Instagram, Directory Listings, Geographical and Niche Directories, Podcast, YouTube Channel, Tick Tock, Pinterest etc.!

7. Regularly post good content and squeeze good advertising messages in between with good offers and good call to actions, build up audiences and get them to visit part of your website, your online store, YouTube channel etc.

8. Add an email capture Form to your website for building a database to email too.

9.Go Networking

10. Add some landing pages and look at FB advertising and adwords etc.

11. Consider Selling on Amazon or Ebay,

12. Attend Events, Expos, maybe host some!

13. Consider trying Telesales and/or Field Sales / Solution sales etc.

14. Do some Organic SEO and link building strategies for your website and blog (podcast and YouTube channels etc.)

15. Do some Content Marketing in other sites and blogs and some PR etc.

#Success

#Marketing

#Sales

#WorkOnYou #Infinityx

#YourNetworkIsYouNetworth

#BeConfident

#BecomeAMillionaire

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

6 Ways To Incorporate SEO While Building A Business in 2020

There’s no quick fix, or “one and done” solution when it comes to search engine optimization (SEO). You have to

6 Ways To Incorporate SEO While Building A Business in 2020

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Top SEO Advice from Social Media Today…

8 of the Most Important HTML Tags for SEO

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Online Marketing Agency Cardiff 

Looking for an Online Marketing Agency in Cardiff?

Why?

Maybe you’re looking for any of the following services?

Outsourced Online Marketing Agency Services:

  • Search Engine Optimisation / SEO – Onsite & Offsite Optimisation
  • Blogging 
  • Content Writing
  • Link Building
  • Social Media Marketing Services / SMM
  • Online Advertising

If you are looking for an Online Marketing Agency that provides  any of those Outsourced Online Marketing Services please give us a call on: 07517 024979 or email: maconsultancy1@gmail.com

In addition to our Outsourced Online Marketing services our Online Marketing Agency also provides:

Consultancy:

  • Online Marketing Consultancy
  • Web Marketing Consultancy
  • SEO Consultancy
  • Social Media Consultancy
  • Website Consultancy

& Training:

  • Online Marketing Training
  • Web Marketing Training
  • SEO Training
  • Social Media Training
  • Website Training

Online Marketing Agency Prices:

We can provide our services from just £100 a month, our training from £200 (for a 3 hour course), and consultancy from £250 (for 5 hours in a month).

Any questions?

Feel free to get in touch on either of our contact methods:

Call us on: 07517 024979 or email: maconsultancy1@gmail.com

The online marketing agency Cardiff post was written “By Mike Armstrong”

Online Marketing Agency Cardiff 

Looking for an Online Marketing Agency in Cardiff?

Why?

Maybe you’re looking for any of the following services?

Outsourced Online Marketing Agency Services:

  • Search Engine Optimisation / SEO – Onsite & Offsite Optimisation
  • Blogging 
  • Content Writing
  • Link Building
  • Social Media Marketing Services / SMM
  • Online Advertising

If you are looking for an Online Marketing Agency that provides  any of those Outsourced Online Marketing Services please give us a call on: 07517 024979 or email: maconsultancy1@gmail.com

In addition to our Outsourced Online Marketing services our Online Marketing Agency also provides:

Consultancy:

  • Online Marketing Consultancy
  • Web Marketing Consultancy
  • SEO Consultancy
  • Social Media Consultancy
  • Website Consultancy

& Training:

  • Online Marketing Training
  • Web Marketing Training
  • SEO Training
  • Social Media Training
  • Website Training

Online Marketing Agency Prices:

We can provide our services from just £100 a month, our training from £200 (for a 3 hour course), and consultancy from £250 (for 5 hours in a month).

Any questions?

Feel free to get in touch on either of our contact methods:

Call us on: 07517 024979 or email: maconsultancy1@gmail.com

The online marketing agency Cardiff post was written “By Mike Armstrong”

Business Training England and Wales

Looking for Business Training England and Wales?

We can provide the following Business Training England and Wales:

  • Account Management Training – how to be a corporate account manager

  • Blog Marketing Training – how to write and content market using a blog

  • Blogging Training – WordPress Training

  • Business Marketing Training – How to Market your business, including a large focus on Web Marketing your business

  • Exhibition Training – how to Exhibit your business more effectively

  • Field Sales Training – how to get the most out of Face to Face meeting with prospects and customers 

  • Health & Safety Training – how to protect your business in line with Health & Safety regulations

  • HR Training – Human Resources Training

  • Internet Safety Training – how to use the internet safely in the corporate world (and for kids)

  • Marketing Training – Marketing Tips & Skills

  • Networking Training – Networking Tips & Skills

  • Sales & Marketing Training – Sales & Marketing Training combined

  • Sales Training – dedicates sales training

  • Telesales Training – dedicated Telesales training

  • Web Marketing Training – dedicated web marketing training including SEO & Social Media Marketing (SMM Marketing)

  • Website Training – Website Training including WordPress Training, CMS Training & SEO Training

If you are interested in booking any of the above business training England and Wales, please complete our form or call: 07517 024979 / maconsultancy1@gmail.com

You can also view a selection of our Sales & Marketing, Web Marketing & SEO Training Courses on our Eventbrite Page.

The Business Training England and Wales post was written “By Mike Armstrong”

Business Consultancy Cardiff & Newport, South Wales

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Our Business Consultancy Cardiff & Newport, South Wales services include:

  • Sales Consultancy Cardiff & Newport, South Wales (Telesales Consultancy Cardiff & Newport, South Wales, Call Centre Consultancy Cardiff & Newport, South Wales, Field Sales Consultancy Cardiff & Newport, South Wales, Solutions Sales & E-commerce Sales Consultancy Cardiff & Newport, South Wales),
  • Marketing Consultancy Cardiff & Newport, South Wales (SEO Consultancy Cardiff & Newport, South Wales, Email Marketing Consultancy Cardiff & Newport, South Wales, Web Marketing Consultancy Cardiff & Newport, South Wales, Social Media Consultancy Cardiff & Newport, South Wales, Exhibitions Consultancy Cardiff & Newport, South Wales),
  • Sales & Marketing Consultancy Cardiff & Newport, South Wales (all of the above),
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  • Website Consultancy Cardiff & Newport, South Wales (Website Construction, Web Design, Onsite Optimisation, Offsite Optimisation, E-commerce & SEO Consultancy in Cardiff & Newport, South Wales),
  • SEO Consultancy Cardiff & Newport, South Wales / Search Engine Consultancy Cardiff & Newport, South Wales (Link Building, Blogging, Onsite Optimisation, Social Media, Content Marketing, Content Writing),
  • Social Media Consultancy Cardiff & Newport, South Wales (Blogs, Google+ & Facebook Pages, Multiple Twiter Accounts, Video Marketing, Picture Marketing, Staff engagement with Social Profiles etc.),
  • Web Marketing Consultancy Cardiff & Newport, South Wales (Adwords, SEO, Online Lead Generation, Social Media Marketing),
  • E-commerce Consultancy Cardiff & Newport, South Wales (Online Shop Development, Pricing, Marketing Strategy, Competitor Analysis),
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  • Exhibition Consultancy Cardiff & Newport, South Wales (Exhibition Planning & Exhibition Strategy),

All Business Consultancy Cardiff & Newport, South Wales Enquiries to: 07517 024979 or email: maconsultancy1@gmail.com

The Business Consultancy Cardiff & Newport, South Wales page was posted “By Mike Armstrong”

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Double up for Free on Bargain Marketing Services this Winter

Double up for No Extra

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Our Christmas / Winter Special offer is to double up on all of our Services for No Extra Cost. As you can see from visiting our online shop we offer a number of Marketing Services & Training Services for prices from jut £100. With all our services you can buy either time or actions and the double up offer gives you twice as much service as usual for no extra cost.

If you are looking for Marketing Services / Web Marketing Services or Marketing Training please select the service of interest and purchase via the online shop (remembering that you’ll get twice the time or amount than that quoted on the online shop).

If you want to discuss the price for a tailored marketing solution or a combination of a few of our services in one package, please call: 07517 024979 or email: maconsultancy1@gmail.com .

The double up offer is valid for the months of November to January.

The Double up for Free on Bargain Marketing Services this Winter page is written “By Mike Armstrong”

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Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK

Business Training including Sales & Marketing Training Courses in Cardiff, South Wales, Wales
Business Training

For Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK including;

  • Web Marketing Training Courses,
  • Social Media Training Courses,
  • SEO Training Courses,
  • Blogging Training Courses,
  • WordPress Training Courses,
  • Content Writing or Content Marketing Training Courses
  • Other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses

Please visit our online Sales & Marketing store, Social Media & Marketing Masterclass, Sales Training Wales or Sales Training Cardiff pages on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Courses Cardiff, South Wales & Wales Prices:

All of our off the shelf Sales & Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Courses Cardiff, South Wales & Wales formats:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses Cardiff, South Wales, Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

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SEO Tips / SEO Advice / Blogging Advice

New post on Online Marketing Hub

How to Be the Best Answer with Topic Targeting
by christopherjanb

This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network.

For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as empathy for reader preferences in how they find, consume and act on information are essential if a blog author expects marketing outcomes from their efforts.

When a blog or any content hub can become “the best answer” for the topics that are important for buyers, the return on blogging goes way, way up. One way to execute a content plan to become known as an authority is through topic targeting.

For experienced multi-channel and integrated marketing pros, this kind of approach is going to be fairly common. But for the vast majority of bloggers, whether they be corporate or enthusiasts, the shift from writing for yourself (or your brand) to writing to satisfy specific audience needs is a fundamental shift.

Topic targeting starts by answering a few key questions:

How do you want to be known? How do you want your product or service to be known? What are you, your brand, product or serve the “best answer” for? That singular distinction is essential in order to stand out.
What questions relevant to your area of expertise do buyers have? What information do they need in order to move from curiosity to specific interest to transaction?
As you come to find the sweet spot between how you want to be known and what customers care about, that’s the focus of your topic targeting plan.

Topic targeting is an approach that involves creating resources, experiences and connections that result in an undisputed affinity between a target topic and your brand.
On a large scale for large companies, this is essentially brand marketing. For a small or medium business without massive budgets or resources, these 3 phases below represent a practical approach to becoming the “best answer” wherever customers are looking.

Inspire:
When starting out from a position without prominent authority on your desired topic, one of the most effective ways to close the gap between where you are and where you want your brand to be is to connect with those that already have the authority and community you desire. Recognizing topical influencers in a creative and qualitative way with an emphasis on inspiring readers to think in new ways about the topic is a good start. Co-creating content with topic influencers is also particularly effective. Your target topic will drive which influencers you engage with, the questions and interactions you have, and the titling of the resulting content.

Additional inspire tactics include speaking events that are “on topic” in the conference scope, track and/or title of your presentation. Social engagement promoting target topic content and events should also align. Comments made on industry articles (blogs and online magazines) are also opportunities to create affinity. Blogging about the target topic from different perspectives (what would a buyer need to know from start to finish) is also an effective directed content effort that will contribute to becoming the best answer.

Lastly, a limited number of guest posts on relevant, high profile blogs and contributed articles to industry magazines and websites on your target topic will provided added support for your brand and the target topic.

Desire:
Anticipation is a gateway to topical authority. Continuing to blog on the target topic and growing influencer relationships will lead to even more community engagement opportunities. Consistent creation of useful and entertaining blog content as well as alignment with industry influencers will create a very powerful mental state amongst your blog readers: anticipation. A community that can’t wait to see what you’re going to publish next will be instrumental for amplifying content and stimulating new perspectives on your target topic. That desire leads to advocacy, evangelism and scale for reaching a target audience in a highly credible way.

Acquire:
Demand for information and expertise leads to demand for your solutions. As authority is built on your target topic represented by the content you create on your own websites, third party references to your brand as an authority, growth of your community around the topic and advertising activities, there are several opportunities to show more tangible evidence of expertise: Some examples include:

Case studies
Definitive topic resource/guide
Events – online and off
Industry survey and report (annual)
Lists recognizing experts in the topic (annual or quarterly)
All of these tactics provide opportunities for readers to move from awareness and learning about the topic (with your brand at the forefront) to consideration and action – leads and transactions. Consumers increasingly expect to be able to educate themselves to a purchase decision and making it easy to find, experience and act on your content isn’t just good content marketing, it’s what buyers want.

Specificity is essential with topic targeting as are patience and persistence. This is an earned achievement that also needs to be maintained. But once consensus and momentum are achieved, the ability to attract those actively seeking what you have to offer will expand the value of your content beyond lead generation and sales to other means of monetization – sponsorships, advertising, syndication.

To apply the approach mentioned in this post will require some homework – research in your market or industry to see what kinds of content and messages resonate with the target audience. That’s where the audience Discovery, Consumption and Action model for understanding your audience comes in to play. It is also a continuous effort that can start simply and scale based on what works and what doesn’t.

But the most important thing if all, is to start: How do you want to be known? How does that fit with what your customers want to know?

For more on this SEO Tips /SEO Advice / Blogging Advice post or content marketing in general see:
http://omhub.wordpress.com/2014/10/27/how-to-be-the-best-answer-with-topic-targeting/

The SEO Tips / SEO Advice / Blogging Advice page was posted “By Mike Armstrong”

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Marketing Training in South Wales – Special Offer

About our Social Media Training & SEO Training in South Wales

We usually provide Social Media Training & SEO Training in Wales for £200 (3 hours) or £500 (full day) per business for as many Staff members as required.

Special Offer on Social Media Training & SEO Training for October, November & December!

We can still provide our Training for £200 (3hrs) and £500 (Full day) but rather than being a per Business charge, we will provide the Training for multiple businesses (up to 5 per each training session)!

Therefore if you are a business owner and you can get 3 or 4 other business owners together, the training can cost £40 to £50 per business for the 3hr Social Media or SEO Training course or £100 to £125 per business for the full day Social Media or SEO Training course.

The Social Media or SEO Training courses will be held in South Wales during the months of October, November or December!

The Marketing Training in South Wales – Special Offer page was posted “By Mike Armstrong”

Web Marketing Training – Special Offer

About our Social Media Training & SEO Training in South Wales

We usually provide Social Media Training & SEO Training in Wales for £200 (3 hours) or £500 (full day) per business for as many Staff members as required.

Special Offer on Social Media Training & SEO Training for October, November & December!

We can still provide our Training for £200 (3hrs) and £500 (Full day) but rather than being a per Business charge, we will provide the Training for multiple businesses (up to 5 per each training session)!

Therefore if you are a business owner and you can get 3 or 4 other business owners together, the training can cost £40 to £50 per business for the 3hr Social Media or SEO Training course or £100 to £125 per business for the full day Social Media or SEO Training course.

The Social Media or SEO Training courses will be held in South Wales during the months of October, November or December!

The Web Marketing Training in South Wales – Special Offer page was posted “By Mike Armstrong”

SEO Tips

A recent post on Online Marketing Hub

The Future of Link Building

by christopherjanb
Posted by Paddy_Moogan

Building the types of links that help grow your online business and organic search traffic is getting harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of quality and trust. However, the fact that it’s getting harder doesn’t mean that it’s dead.

What does the future hold?

I’m going to talk about links, but the truth is, the future isn’t really about the links. It is far bigger than that.

Quick sidenote: I’m aware that doing a blog post about the future of link building the week of a likely Penguin update could leave me with egg on my face! But we’ll see what happens.

Links will always be a ranking factor in some form or another. I can see the dials being turned down or off on certain aspects of links (more on that below) but I think they will always be there. Google is always looking for more data, more signals, more indicators of whether or not a certain page is a good result for a user at a certain moment in time. They will find them too, as we can see from
patents such as this. A natural consequence is that other signals may be diluted or even replaced as Google becomes smarter and understands the web and users a lot better.

What this means for the future is that the links valued by Google will be the ones you get as a result of having a great product and great marketing. Essentially, links will be symptomatic of amazing marketing. Hat tip to
Jess Champion who I’ve borrowed this term from.

This isn’t easy, but it shouldn’t be. That’s the point.

To go a bit further, I think we also need to think about the bigger picture. In the grand scheme of things, there are so many more signals that Google can use which, as marketers, we need to understand and use to our advantage. Google is changing and we can’t bury our heads in the sand and ignore what is going on.

A quick side note on spammy links
My background is a spammy one so I can’t help but address this quickly. Spam will continue to work for short-term hits and churn and burn websites. I’ve talked before about
my position on this so I won’t go into too much more detail here. I will say though that those people who are in the top 1% of spammers will continue to make money, but even for them, it will be hard to maintain over a long period of time.

Let’s move onto some more of the detail around my view of the future by first looking at the past and present.

What we’ve seen in the past
Google didn’t understand links.

The fundamental issue that Google had for a long, long time was that they didn’t understand enough about links. They didn’t understand things such as:

How much to trust a link
Whether a link was truly editorially given or not
Whether a link was paid for or not
If a link was genuinely high quality (PageRank isn’t perfect)
How relevant a link was
Whilst they still have work to do on all of these, they have gotten much better in recent years. At one time, a link was a link and it was pretty much a case of whoever had the most links, won. I think that for a long time, Google was trying very hard to understand links and find which ones were high quality, but there was so much noise that it was very difficult. I think that eventually they realised that they had to attack the problem from a different angle and
Penguin came along. So instead of focusing on finding the “good” signals of links, they focused on finding the “bad” signals and started to take action on them. This didn’t fix everything, but it did enough to shock our industry into moving away from certain tactics and therefore, has probably helped reduce a lot of the noise that Google was seeing.

What we’re seeing right now
Google is understanding more about language.

Google is getting better at understanding everything.
Hummingbird was just the start of what Google hopes to achieve on this front and it stands to reason that the same kind of technology that helps the following query work, will also help Google understand links better.

Not many people in the search industry said much when
Google hired this guy back in 2012. We can be pretty sure that it’s partly down to his work that we’re seeing the type of understanding of language that we are. His work has only just begun, though, and I think we’ll see more queries like the one above that just shouldn’t work, but they do. I also think we’ll see more instances of Googlers not knowing why something ranks where it does.

Google is understanding more about people.

I talk about this a little more below but to quickly summarise here, Google is learning more about us all the time. It can seem creepy, but the fact is that Google wants as much data as possible from us so that they can serve more relevant search results—and advertising of course. They are understanding more that the keywords we type into Google may not actually be what we want to find, nor are those keywords enough to find what we really want. Google needs more context.

Tom Anthony has
talked about this extensively so I won’t go into loads more detail. But to bring it back to link building, it is important to be aware of this because it means that there are more and more signals that could mean the dial on links gets turned down a bit more.

Some predictions about the future
I want to make a few things more concrete about my view of the future for link building, so let’s look at a few specifics.

1. Anchor text will matter less and less
Anchor text as a ranking signal was always something that works well in theory but not in reality. Even in my early days of link building, I couldn’t understand why Google put so much weight behind this one signal. My main reason for this view was that using exact match keywords in a link was not natural for most webmasters. I’d go as far as to say the only people who used it were SEOs!

I’m don’t think we’re at a point yet where anchor text as a ranking signal is dead and it will take some more time for Google to turn down the dial. But we definitely are at a point where you can get hurt pretty badly if you have too much commercial anchor text in your link profile. It just isn’t natural.

In the future, Google won’t need this signal. They will be much better at understanding the content of a page and importantly, the context of a page.

2. Deep linking will matter less and less
I was on the fence about this one for a long time but the more I think about it, the more I can see this happening. I’ll explain my view here by using an example.

Let’s imagine you’re an eCommerce website and you sell laptops. Obviously each laptop you sell will have its own product page and if you sell different types, you’ll probably have category pages too. With a products like laptops, chances are that other retailers sell the same ones with the same specifications and probably have very similar looking pages to yours. How does Google know which one to rank better than others?

Links to these product pages can work fine but in my opinion, is a bit of a crude way of working it out. I think that Google will get better at understanding the subtle differences in queries from users which will naturally mean that deep links to these laptop pages will be one of many signals they can use.

Take these queries:

“laptop reviews”

Context: I want to buy a laptop but I don’t know which one.

“asus laptop reviews”

Context: I like the sound of Asus, I want to read more about their laptops.

“sony laptop reviews”

Context: I also like the sound of Sony, I want to read more about their laptops.

“sony vs asus laptop”

Context: I’m confused, they both sound the same so I want a direct comparison to help me decide.

“asus laptop”

Context: I want an Asus laptop.

You can see how the mindset of the user has changed over time and we can easily imagine how the search results will have changed to reflect this. Google already understand this. There are other signals coming into play here too though, what about these bits of additional information that Google can gather about us:

Location: I’m on a bus in London, I may not want to buy a £1,000 laptop right now but I’ll happily research them.
Device: I’m on my iPhone 6, I may not want to input credit card details into it and I worry that the website I’m using won’t work well on a small screen.
Search history: I’ve searched for laptops before and visited several retailers, but I keep going back to the same one as I’ve ordered from them before.
These are just a few that are easy for us to imagine Google using. There are loads more that Google could look at, not to mention signals from the retailers themselves such as secure websites, user feedback, 3rd party reviews, trust signals etc.

When you start adding all of these signals together, it’s pretty easy to see why links to a specific product page may not be the strongest signal for Google to use when determining rankings.

Smaller companies will be able to compete more.

One of the things I loved about SEO when I first got into it was the fact that organic search felt like a level playing field. I knew that with the right work, I could beat massive companies in the search results and not have to spend a fortune doing it. Suffice to say, things have changed quite a bit now and there are some industries where you stand pretty much zero chance of competing unless you have a very big budget to spend and a great product.

I think we will see a shift back in the other direction and smaller companies with fewer links will be able to rank for certain types of queries with a certain type of context. As explained above, context is key and allows Google to serve up search results that meet the context of the user. This means that massive brands are not always going to be the right answer for users and Google have to get better at understanding this. Whether a company is classified as a “brand” or not can be subjective. My local craft beer shop in London is the only one in the world and if you were to ask 100 people if they’d heard of it, they’d all probably say no. But it’s a brand to me because I love their products, their staff are knowledgeable and helpful, their marketing is cool and I’d always recommend them.

Sometimes, showing the website of this shop above bigger brands in search results is the right thing to do for a user. Google need lots of additional signals beyond “branding” and links in order to do this but I think they will get them.

What all of this means for us
Predicting the future is hard, knowing what to do about it is pretty hard too! But here are some things that I think we should be doing.

Ask really hard questions
Marketing is hard. If you or your client wants to compete and win customers, then you need to be prepared to ask really hard questions about the company. Here are just a few that I’ve found difficult when talking to clients:
Why does the company exist? (A good answer has nothing to do with making money)
Why do you deserve to rank well in Google?
What makes you different to your competitors?
If you disappeared from Google tomorrow, would anyone notice?
Why do you deserve to be linked to?
What value do you provide for users?
The answers to these won’t always give you that silver bullet, but they can provoke conversations that make the client look inwardly and at why they should deserve links and customers. These questions are hard to answer, but again, that’s the point.

Stop looking for scalable link building tactics
Seriously, just stop. Anything that can be scaled tends to lose quality and anything that scales is likely to be targeted by the Google webspam team at some point.

A recent piece of content we did at Distilled has so far generated links from over 700 root domains—we did NOT send 700 outreach emails! This piece took on a life of its own and generated those links after some promotion by us, but at no point did we worry about scaling outreach for it.

Start focusing on doing marketing that users love.
I’m not talking necessarily about you doing the next Volvo ad or to be the next Old Spice guy. If you can then great, but these are out of reach for most of us. That doesn’t mean you can’t do marketing that people love. I often look at companies like Brewdog and Hawksmoor who do great marketing around their products but in a way that has personality and appeal. They don’t have to spend millions of dollars on celebrities or TV advertising because they have a great product and a fun marketing message. They have value to add which is the key, they don’t need to worry about link building because they get them naturally by doing cool stuff.

Whilst I know that “doing cool stuff” isn’t particularly actionable, I still think it’s fair to say that marketing needs to be loved. In order to do marketing that people love, you need to have some fun and focus on adding value.

Don’t bury your head in the sand
The worst thing you can do is ignore the trends and changes taking place. Google is changing, user expectations and behaviours are changing, our industry is changing. As an industry, we’ve adapted very well over the last few years. We have to keep doing this if we’re going to survive.

Going back to link building, you need to accept that this stuff is really hard and building the types of links that Google value is hard.

In summary
Links aren’t going anywhere. But the world is changing and we have to focus on what truly matters: marketing great products and building a loyal audience.

For more about link building or content marketing see:
http://omhub.wordpress.com/2014/10/08/the-future-of-link-building/

SEO Tips page was posted “By Mike Armstrong”

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SEO Training including Content Marketing & Content Writing Training page posted “By Mike Armstrong”