Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Online Marketing Agency Cardiff 

Looking for an Online Marketing Agency in Cardiff?

Why?

Maybe you’re looking for any of the following services?

Outsourced Online Marketing Agency Services:

  • Search Engine Optimisation / SEO – Onsite & Offsite Optimisation
  • Blogging 
  • Content Writing
  • Link Building
  • Social Media Marketing Services / SMM
  • Online Advertising

If you are looking for an Online Marketing Agency that provides  any of those Outsourced Online Marketing Services please give us a call on: 07517 024979 or email: maconsultancy1@gmail.com

In addition to our Outsourced Online Marketing services our Online Marketing Agency also provides:

Consultancy:

  • Online Marketing Consultancy
  • Web Marketing Consultancy
  • SEO Consultancy
  • Social Media Consultancy
  • Website Consultancy

& Training:

  • Online Marketing Training
  • Web Marketing Training
  • SEO Training
  • Social Media Training
  • Website Training

Online Marketing Agency Prices:

We can provide our services from just £100 a month, our training from £200 (for a 3 hour course), and consultancy from £250 (for 5 hours in a month).

Any questions?

Feel free to get in touch on either of our contact methods:

Call us on: 07517 024979 or email: maconsultancy1@gmail.com

The online marketing agency Cardiff post was written “By Mike Armstrong”

Online Marketing Agency Cardiff 

Looking for an Online Marketing Agency in Cardiff?

Why?

Maybe you’re looking for any of the following services?

Outsourced Online Marketing Agency Services:

  • Search Engine Optimisation / SEO – Onsite & Offsite Optimisation
  • Blogging 
  • Content Writing
  • Link Building
  • Social Media Marketing Services / SMM
  • Online Advertising

If you are looking for an Online Marketing Agency that provides  any of those Outsourced Online Marketing Services please give us a call on: 07517 024979 or email: maconsultancy1@gmail.com

In addition to our Outsourced Online Marketing services our Online Marketing Agency also provides:

Consultancy:

  • Online Marketing Consultancy
  • Web Marketing Consultancy
  • SEO Consultancy
  • Social Media Consultancy
  • Website Consultancy

& Training:

  • Online Marketing Training
  • Web Marketing Training
  • SEO Training
  • Social Media Training
  • Website Training

Online Marketing Agency Prices:

We can provide our services from just £100 a month, our training from £200 (for a 3 hour course), and consultancy from £250 (for 5 hours in a month).

Any questions?

Feel free to get in touch on either of our contact methods:

Call us on: 07517 024979 or email: maconsultancy1@gmail.com

The online marketing agency Cardiff post was written “By Mike Armstrong”

Link Building Services Cardiff, South Wales & Wales

Link Building Services Cardiff, South Wales, Wales

Here at MA Consultancy we offer three different types of Link Building Services to help increase the ranking of your website:

These Link Building Services are:

  • Citations
  • Blogger Outreach Programme
  • & Relevant Website Standard Links or Content on relevant sites with a Keyword Link

Costs for the Link Building Services Cardiff, South Wales, Wales:

You can get some of our Link Building Services Cardiff, South Wales, Wales for prices from just £200.

For more about the Link Building Services Cardiff, South Wales, Wales including the various different packages available, please follow the link or contact us on: 07517 024979 or email: maconsultancy1@gmail.com

Link Building Cardiff, South Wales, Wales

This page was written and posted “By Mike Armstrong”

Web Marketing inc SEO & Social Media Marketing

Web Design Wales

Web Design Cardiff

So, you are looking for Web Design Cardiff?

If so we can provide you a Web Design Cardiff service via our Cardiff Web Design Company 333 Websites.  333 Websites is a Cardiff Web Design Company offering Web Design Cardiff services to businesses in Cardiff and in the surrounding areas of South Wales…

Affordable website packages for businesses and individuals…

333 Websites’ Web Design Cardiff website customers receive the following features with their new business website:

  • Free .co.uk domain name

  • Mobile Friendly Website / Responsive Website

  • Unlimited Website Support

  • Cardiff based Website Support Staff

  • Unlimited Email Addresses

  • Cardiff based Website Project Manager

  • Website Design

  • Website Development

  • Website Training Videos

  • Content Management System

  • Website Blog & Integrated Social Media

  • Website Backups

  • SEO Advice & Support to help you make a return on your investment

All this for just £333 and £33 per month (or £430 with a new business logo included and £33 per month).

Why use our 333 Websites web business for your web design Cardiff requirement?

You should use 333 Websites because our team is well rounded, very experienced and very customer focussed.  We believe that our offering represents the best value for money Web Design Cardiff services available in the market place.

What our Web Design Cardiff Team includes:

  • The 333 Welsh Websites team
  • Graphic design team
  • Linux technical team (hardware and software)
  • Web Marketing Specialists & SEO Specialists
  • Experienced Business & Corporate Account Managers

“The 333 Websites Web Design Cardiff Team will work with you on your new Website”

For more about the 333 Websites Web Design Cardiff Team please see the 333 Websites about us page.

For more about the two different website packages that are available when you buy a websites online, please see our Web Design Cardiff home page or to buy your website online now, please visit our online payment page:

Areas of Cardiff and the surrounding areas covered by our Web Design Cardiff services:

Web Design Cardiff

We provide Web Design Cardiff services to Marshfield, Castleton, St Mellons, Trowbridge, Llanrumney, Rumney, Splott, Tremorfa, Pontprennau, Pentwyn, Llanedeyrn, Cyncoed, Llanishen Lisvane, Rhiwbina, Heath, Cathays, Whitchurch, Thornhill, Rhiwbina, Llandaff, St Fagans, Fairwater, Canton, Roath, Adamstown, City Centre, Cardiff Bay, Grangetown, Riverside, Pontcanna, Leckwith, Ely, St George’s, St Nicholas, Dinas Powys, Penarth, Sulley, Wenvoe.

We also provide web design Cardiff services to places in the greater Cardiff area including Cowbridge, Caerphilly Ystrad Mynach, Trethomas, Bedwas, Treharris, Nelson, Pontypridd, Aberdare, Mountain Ash, Llantrisant, Talbot Green, Barry, Newport etc.

For a full list of areas please see below:

What areas of Cardiff & South Wales do our Cardiff Web Designers cover?

We can provide Web Design Cardiff services to businesses in all of these areas of Cardiff and the wider South Wales area:

  • Websites in CF1 – Cardiff
  • Websites in CF3 – Rumney & Trowbridge, Llanrumney, St Mellons, Castleton, Marshfield
  • Websites in CF5 – Ely, Caerau, St Fagans, Culverhouse Cross, Canton & Leckwith, Fairwater, Danescourt, Llandaff, Riverside
    Wenvoe, Peterston Super Ely, St Georges Super Ely, Michaelston 
  • Websites in CF10 – CARDIFF CITY CENTRE (part of), Grangetown, CARDIFF BAY (part of) & Butetown
  • Websites in CF11 – CARDIFF CITY CENTRE (part of), Canton, CARDIFF BAY (part of), Grangetown
  • Websites in CF14 – Birchgrove, Whitchurch, Thornhill & Lisvane, Rhiwbina & Pantmawr, Gabalfa, Heath, Llandaff North, Llanishen
  • Websites in CF15 – Pentyrch, Gwaelod-y-Garth, Creigiau, Radyr, Morganstown, Tongwynlais, TAFFS WELL, Nantgarw, RCT, Groeswen, Caerphilly
  • Websites in CF23 – Llanishen, Cyncoed, Pentwyn, Penylan, Pontprennau & Old St Mellons
  • Websites in CF24 – CARDIFF CITY CENTRE (part of) & Cathays, Roath & Plasnewydd, Splott, Adamsdown
  • Websites in CF30 – Cardiff, 
  • Websites in CF31 – BRIDGEND TOWN, Brackla, Coity, Pen-y-Fai
  • Websites in CF32 – Cefn Cribwr, Laleston, Merthyr Mawr, Ogmore Vale, Tondu, Sarn, Ynysawdre, St Brides Minor, Pontycymer,Llangeinor, Garw Valley, Blaengarw, Blackmill, Bettws, Aberkenfig, St Brides Major, Vale of Glamorgan
  • Websites in CF33 – Cornelly, Pyle
  • Websites in CF34 – MAESTEG TOWN, Llangynwyd, Caerau, Nantyffyllon
  • Websites in CF35 – BRIDGEND: PENCOED TOWN, Coychurch, Llangan, VALE OF GLAMORGAN: Ewenny
  • Websites in CF36 – PORTHCAWL TOWN, Nottage, Newton
  • Websites in CF37 – PONTYPRIDD TOWN including Cilfynydd, Glyncoch, Graig, Treforest, Hopkinstown, Trallwng, Maesycoed, Pwllgwaun, Hawthorn, Rhydfelen, TREHAFOD,
    YNYSYBWL & Coed-y-Cwm 
  • Websites in CF38 – LANTWIT FARDRE, CHURCH VILLAGE, Tonteg, Efail Isaf, BEDDAU & Ty Nant
  • Websites in CF39 – Rhondda Area (RCT): PORTH TOWN & Llwyncelyn, CYMMER & Glynfach & Trebanog, YNYSHIR & Wattstown, Dinas (part of), Taff-Ely Area (RCT): TONYREFAIL TOWN & Coed Ely & Thomastown, GILFACH GOCH, BRIDGEND:
    Evanstown
  • Websites in CF40 – TONYPANDY TOWN, TREALAW, PENYGRAIG, Dinas (part of), Williamstown, Cwm Clydach, LLWYNYPIA, Taff-Ely Area: Penrhiwfer
  • Websites in CF41 – PENTRE, Ton Pentre, YSTRAD & Gelli
  • Websites in CF42 – TREORCHY TOWN & Cwmparc & Ynyswen, TREHERBERT & Blaencwm & Blaenrhondda 
  • Websites in CF43 – FERNDALE TOWN & Blaenllechau, TYLORSTOWN & Penrhys, Pontygwaith & Stanleytown, MAERDY 
  • Websites in CF44 – ABERDARE TOWN, Cwmaman, ABERAMAN, LLWYDCOED, Cwmbach, HIRWAUN, Penywaun, RHIGOS,Penderyn
  • Websites in CF45 – MOUNTAIN ASH TOWN, ABERCYNON, PENRHIWCEIBER
  • Websites CF46 – MERTHYR TYDFIL: TREHARRIS TOWN, Quakers Yard, Bedlinog, CAERPHILLY: Nelson 
  • Websites in CF47 – MERTHYR TYDFIL TOWN, Gurnos, Penydarren
  • Websites in CF48 – Cyfarthfa, Pant, Merthyr Vale, Troed-y-rhiw, Vaynor, Pentrebach 
  • Websites in CF61 – LLANTWIT MAJOR TOWN, Llan-maes
  • Websites in CF62 – BARRY TOWN (part of), Rhoose, St Athan, Llancarfan, Barry Island
  • Websites in CF63 – BARRY TOWN (part of), Cadoxton, Barry Docks
  • Websites in CF64 – PENARTH TOWN, Dinas Powys, Sully, Llandough
  • Websites in CF71 – COWBRIDGE TOWN, St Brides Major, Welsh St Donats, Pendoylan, Llandow, Colwinston, Llanblethian, Penllyn, Llanfair
  • Websites in CF72 – PONTYCLUN, LLANTRISANT TOWN, LLANHARAN, Talbot Green, Brynsadler, Miskin, Brynna, LLANHARRY
  • Websites in CF81 – BARGOED TOWN, Aberbargoed, Darran Valley, Gilfach, Pontlottyn 
  • Websites in CF82 – HENGOED, Cefn Hengoed, YSTAD MYNACH TOWN, Gelligaer, Maesycwmmer
  • Websites in CF83 – CAERPHILLY TOWN, Abertridwr, Senghenydd, Bedwas, Trethomas, Machen, Llanbradach, Pwllypant, Penyrheol,Energlyn, Trecenydd, Rudry

If you are interested in Web Design Cardiff services in any of these areas of Cardiff or the greater Cardiff area in South Wales please visit our 333 websites site via one of the links.

The Web Design Cardiff post was written “By Mike Armstrong”

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Six Reasons to Invest in Search Marketing or SEO Services…

Business owners are constantly working on business improvement, always looking to make their business better, more profitable, and more relevant.  With that in mind they should be looking to invest in search marketing or SEO (Search Engine Optimisation) services.

The information below should help you to understand the most important reasons to invest in Search Marketing or SEO services.

1. Customer Acquisition

 

Usually the most important factors in running any business is in the acquisition of new clients, customers, or users.

Website customer acquisition…

 

Your website is usually a fundamental piece of the puzzle, and without it, your efforts could be completely wasted.

Whether your website is just there to help your customers find your contact information, or if it is actually used to directly generate leads, appointments or sales, it is likely that you could be doing additional things in order to help you to reach more people and investing in search marketing or SEO services can help.

 

2. Search Marketing, SEO & Social Media Marketing

Social media marketing is, of course, a big area of interest at the moment for many businesses and website operators, and modern search marketing and seo combined more traditional seo services with social media marketing and this should be at the core of your business marketing strategy.

Search Marketing & SEO is forever changing…

Unfortunately, search marketing or SEO is something that is becoming more and more difficult all of the time, and most businesses and web operators do not dedicate enough time to the search marketing, seo or social media marketing and a good SEO Agency will do this for you as well as keeping up to date with all of the changes.

3. Link Building

Google and the other major search engine providers have extremely complex algorithms that help them to determine where various websites, landing pages, and videos should rank in their search results.

This information is proprietary, and so they simply can’t share exactly how each individual site is ranked.

One thing that has been known since the search industry was born, however, is that links are an extremely crucial measurement tool.

Links are valuable…

Having a lot of links pointing to your site is a signal to the search engines that your site has something valuable.  However, getting links to your website from other places on the internet is also quite complex.

 

but the wrong links could be harmful…

Backlinks can also potentially harm your site if those links come from the wrong places.

Quality over quantity…

 

Also, the number of backlinks is not generally viewed to be as important as the quality of a given backlink.  So while link building is important, it’s equally crucial to hire an SEO agency that understands how to do this properly.

4. Content Marketing

You may have heard this phrase before, and it’s likely to be heard many more times as currently within the world of search marketing and SEO content is King.

High Quality Content is Crucial to your success…

 

Having high-quality content on your website is crucial to its success. In most cases, this content consists of informative articles that actually help people in the industry in which you operate.

How, though, does having all of this content actually help your search ranking?

Having high quality articles helps you out in more ways than one.

  • First of all, high quality content makes it much more likely that your content will be viewed, read and shared by others, and this can help you to generate additional backlinks.
  • Secondly, quality content helps you ensure that visitors spend more time on your website, and this is also a very important signal to search engine providers that your site is worthy of a good ranking.

5. New Markets

Often businesses aren’t always covering all of the markets they could be for their products and services and a good search marketing company or SEO agency can help you to find new markets for your products and services via detailed keyword researching and good keyword marketing toward those new markets.

6. Consistent results that can last a long time

There are SEO tactics that can help a website to rank highly fairly immediately, however, many of these tactics will not last, and some will actually cause you to be penalised later on.

Just as is true in most other areas of life, the easy way is generally not the best way.  A search marketing expert or Good SEO agency will help you by using proven strategies that will help you earn traffic for years to come and these results can be far better and more reliable than alternative web marketing strategies such as Adwords.

For all of your digital marketing needs, please consider looking into the services offered by us, MA Consultancy, a specialist Cardiff SEO agency – maconsultancycardiff.com.

For more about what we can do to help you please feel free to contact us on: 07517 024979 or email: maconsultancy1@gmail.com or feel free to complete the online contact form.

MA Consultancy can provide Search Marketing or SEO Services to Businesses across the UK including England, Ireland, Scotland and Wales

Search Marketing or Seo Services in England…

We provide search marketing or seo services to businesses throughout England including those in London, Oxford, Reading, Brighton, Portsmouth, Southampton & Winchester in the South East, Bristol, Gloucester, Cheltenham, Bridgewater, Taunton & Exeter in the South West, Birmingham, Coventry, Nottingham, Leicester, Derby & Stoke in the Midlands, Manchester, Liverpool, Blackpool, Bolton, Wigan & Preston in the North West and Newcastle, Leeds, York, Sheffield, Doncaster and Hull in the North East.

Search Marketing or Seo Services in Ireland…

We provide search marketing or seo services to businesses throughout Ireland including those in Belfast in Northern Ireland and Dublin in Eire or the Republic of Ireland.

Search Marketing or Seo Services in Scotland…

We provide search marketing or seo services to businesses throughout Scotland including those in Edinburgh, Glasgow, Fife, Aberdeen, Dundee & Motherwell.

Search Marketing or Seo Services in Wales…

We provide search marketing or seo services to businesses throughout Wales including those in Newport, Caerleon, Langstone, Cwmbran, Pontypool, Caldicot, Magor, Undy, Chepstow, Monmouth or Abergavenny in the South East, Cardiff, Bridgend, Ogmore vale, Maesteg, Porthcawl, Portalbot, RCT, Vale of Glamorgan, Penarth, Barry, Cowbridge, Merthyr in South Wales, Swansea, Mumbles, Neath, Llanelli, Carmarthen, Tenby, Narbeth, Ammonford, Haverfordwest and Fishguard in South West Wales, Powys & Brecon in Mid Wales and Rhyl, Wrexham and Bangor in North Wales.

The “Six Reasons to Invest in Search Marketing or SEO Services…” post was written “By Mike Armstrong” from UK SEO Agency MA Consultancy, WelshBiz Marketing Brand and UK Web Design Company 333 Websites.

Business Services from trusted & reliable providers offering great value for money…

   

 As well as providing many business Services Online and Offline themselves, MA Consultancy also works with many trusted & reliable business service providers, who offer a wide range of business to business products or services.

If you would like to have a meeting with a professional to request a quote or for a free consultation, with some advice and knowledge about the business products or services that you require, please complete the contact form on the relevant business services page you are interested in, by clicking the link and seeing what service providers we work with.

Business Services included are:

  • A wide range of Marketing Services
  • Networking Opportunities
  • Business Exhibition Opportunities
  • Business Apps or Web Development
  • Graphic Fesign and/or Printing
  • Car Sales, Fleet provision or Car Leasing
  • Business Financial & Professional Services (Accountancy, Cost Reduction, Auto Enrolment, Legal Services, Debt Collection, Business Lasting Powers of Attorney)
  • Business Training
  • Office Cleaning etc.

Want your Business Service added to our offering?

Email: maconsultancy1@gmail.com

Business Services page posted “By Mike Armstrong”

Business Consultancy Cardiff & Newport, South Wales

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Our Business Consultancy Cardiff & Newport, South Wales services include:

  • Sales Consultancy Cardiff & Newport, South Wales (Telesales Consultancy Cardiff & Newport, South Wales, Call Centre Consultancy Cardiff & Newport, South Wales, Field Sales Consultancy Cardiff & Newport, South Wales, Solutions Sales & E-commerce Sales Consultancy Cardiff & Newport, South Wales),
  • Marketing Consultancy Cardiff & Newport, South Wales (SEO Consultancy Cardiff & Newport, South Wales, Email Marketing Consultancy Cardiff & Newport, South Wales, Web Marketing Consultancy Cardiff & Newport, South Wales, Social Media Consultancy Cardiff & Newport, South Wales, Exhibitions Consultancy Cardiff & Newport, South Wales),
  • Sales & Marketing Consultancy Cardiff & Newport, South Wales (all of the above),
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  • Website Consultancy Cardiff & Newport, South Wales (Website Construction, Web Design, Onsite Optimisation, Offsite Optimisation, E-commerce & SEO Consultancy in Cardiff & Newport, South Wales),
  • SEO Consultancy Cardiff & Newport, South Wales / Search Engine Consultancy Cardiff & Newport, South Wales (Link Building, Blogging, Onsite Optimisation, Social Media, Content Marketing, Content Writing),
  • Social Media Consultancy Cardiff & Newport, South Wales (Blogs, Google+ & Facebook Pages, Multiple Twiter Accounts, Video Marketing, Picture Marketing, Staff engagement with Social Profiles etc.),
  • Web Marketing Consultancy Cardiff & Newport, South Wales (Adwords, SEO, Online Lead Generation, Social Media Marketing),
  • E-commerce Consultancy Cardiff & Newport, South Wales (Online Shop Development, Pricing, Marketing Strategy, Competitor Analysis),
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  • Exhibition Consultancy Cardiff & Newport, South Wales (Exhibition Planning & Exhibition Strategy),

All Business Consultancy Cardiff & Newport, South Wales Enquiries to: 07517 024979 or email: maconsultancy1@gmail.com

The Business Consultancy Cardiff & Newport, South Wales page was posted “By Mike Armstrong”

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Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

New post on Online Marketing Hub

Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings
by christopherjanb
Posted by GaryMoyle

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

Search behavior is fundamentally changing, as users become more savvy and increasingly familiar with search technology. Google’s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph.

We also know there are an increasing amount of touchpoints in a customer journey involving different channels and devices. Google’s
Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search is involved on the path to a conversion to get higher and higher.

Understanding how people interact with Google and other search engines will always be important. Organic click curves show how many clicks you might expect from search engine results and are one way of evaluating the impact of our campaigns, forecasting performance and exploring changing search behavior.

Using search query data from Google UK for a wide range of leading brands based on millions of impressions and clicks, we can gain insights into the how CTR in natural search has evolved beyond those shown in previous studies by
Catalyst, Slingshot and AOL.

Our methodology
The NetBooster study is based entirely on UK top search query data and has been refined by day in order to give us the most accurate sample size possible. This helped us reduce anomalies in the data in order to achieve the most reliable click curve possible, allowing us to extend it way beyond the traditional top 10 results.

We developed a method to extract data day by day to greatly increase the volume of keywords and to help improve the accuracy of the
average ranking position. It ensured that the average was taken across the shortest timescale possible, reducing rounding errors.

The NetBooster study included:

65,446,308 (65 million) clicks
311,278,379 (311 million) impressions
1,253,130 (1.2 million) unique search queries
54 unique brands
11 household brands (sites with a total of 1M+ branded keyword impressions)
Data covers several verticals including retail, travel and financial
We also looked at organic CTR for mobile, video and image results to better understand how people are discovering content in natural search across multiple devices and channels.

We’ll explore some of the most important elements in this article.

How does our study compare against others?
Let’s start by looking at the top 10 results. In the graph below we have normalized the results in order to compare our curve, like-for-like, with previous studies from Catalyst and Slingshot. Straight away we can see that there is higher participation beyond the top four positions when compared to other studies. We can also see much higher CTR for positions lower on the pages, which highlights how searchers are becoming more comfortable with mining search results.

A new click curve to rule them all
Our first click curve is the most useful, as it provides the click through rates for generic non-brand search queries across positions 1 to 30. Initially, we can see a significant amount of traffic going to the top three results with position No. 1 receiving 19% of total traffic, 15% at position No. 2 and 11.45% at position No. 3. The interesting thing to note, however, is our curve shows a relatively high CTR for positions typically below the fold. Positions 6-10 all received a higher CTR than shown in previous studies. It also demonstrates that searchers are frequently exploring pages two and three.

When we look beyond the top 10, we can see that CTR is also higher than anticipated, with positions 11-20 accounting for 17% of total traffic. Positions 21-30 also show higher than anticipated results, with over 5% of total traffic coming from page three. This gives us a better understanding of the potential uplift in visits when improving rankings from positions 11-30.

This highlights that searchers are frequently going beyond the top 10 to find the exact result they want. The prominence of paid advertising, shopping ads, Knowledge Graph and the OneBox may also be pushing users below the fold more often as users attempt to find better qualified results. It may also indicate growing dissatisfaction with Google results, although this is a little harder to quantify.

Of course, it’s important we don’t just rely on one single click curve. Not all searches are equal. What about the influence of brand, mobile and long-tail searches?

Brand bias has a significant influence on CTR
One thing we particularly wanted to explore was how the size of your brand influences the curve. To explore this, we banded each of the domains in our study into small, medium and large categories based on the sum of brand query impressions across the entire duration of the study.

When we look at how brand bias is influencing CTR for non-branded search queries, we can see that better known brands get a sizable increase in CTR. More importantly, small- to medium-size brands are actually losing out to results from these better-known brands and experience a much lower CTR in comparison.

What is clear is keyphrase strategy will be important for smaller brands in order to gain traction in natural search. Identifying and targeting valuable search queries that aren’t already dominated by major brands will minimize the cannibalization of CTR and ensure higher traffic levels as a result.

How does mobile CTR reflect changing search behavior?
Mobile search has become a huge part of our daily lives, and our clients are seeing a substantial shift in natural search traffic from desktop to mobile devices. According to Google, 30% of all searches made in 2013 were on a mobile device; they also predict mobile searches will constitute over 50% of all searches in 2014.

Understanding CTR from mobile devices will be vital as the mobile search revolution continues. It was interesting to see that the click curve remained very similar to our desktop curve. Despite the lack of screen real estate, searchers are clearly motivated to scroll below the fold and beyond the top 10.

NetBooster CTR curves for top 30 organic positions

Position

Desktop CTR

Mobile CTR

Large Brand

Medium Brand

Small Brand
1 19.35% 20.28% 20.84% 13.32% 8.59%
2 15.09% 16.59% 16.25% 9.77% 8.92%
3 11.45% 13.36% 12.61% 7.64% 7.17%
4 8.68% 10.70% 9.91% 5.50% 6.19%
5 7.21% 7.97% 8.08% 4.69% 5.37%
6 5.85% 6.38% 6.55% 4.07% 4.17%
7 4.63% 4.85% 5.20% 3.33% 3.70%
8 3.93% 3.90% 4.40% 2.96% 3.22%
9 3.35% 3.15% 3.76% 2.62% 3.05%
10 2.82% 2.59% 3.13% 2.25% 2.82%
11 3.06% 3.18% 3.59% 2.72% 1.94%
12 2.36% 3.62% 2.93% 1.96% 1.31%
13 2.16% 4.13% 2.78% 1.96% 1.26%
14 1.87% 3.37% 2.52% 1.68% 0.92%
15 1.79% 3.26% 2.43% 1.51% 1.04%
16 1.52% 2.68% 2.02% 1.26% 0.89%
17 1.30% 2.79% 1.67% 1.20% 0.71%
18 1.26% 2.13% 1.59% 1.16% 0.86%
19 1.16% 1.80% 1.43% 1.12% 0.82%
20 1.05% 1.51% 1.36% 0.86% 0.73%
21 0.86% 2.04% 1.15% 0.74% 0.70%
22 0.75% 2.25% 1.02% 0.68% 0.46%
23 0.68% 2.13% 0.91% 0.62% 0.42%
24 0.63% 1.84% 0.81% 0.63% 0.45%
25 0.56% 2.05% 0.71% 0.61% 0.35%
26 0.51% 1.85% 0.59% 0.63% 0.34%
27 0.49% 1.08% 0.74% 0.42% 0.24%
28 0.45% 1.55% 0.58% 0.49% 0.24%
29 0.44% 1.07% 0.51% 0.53% 0.28%
30 0.36% 1.21% 0.47% 0.38% 0.26%
Creating your own click curve
This study will give you a set of benchmarks for both non-branded and branded click-through rates with which you can confidently compare to your own click curve data. Using this data as a comparison will let you understand whether the appearance of your content is working for or against you.

We have made things a little easier for you by creating an Excel spreadsheet: simply drop your own top search query data in and it’ll automatically create a click curve for your website.

Simply visit the NetBooster website and download our tool to start making your own click curve.

In conclusion
It’s been both a fascinating and rewarding study, and we can clearly see a change in search habits. Whatever the reasons for this evolving search behavior, we need to start thinking beyond the top 10, as pages two and three are likely to get more traffic in future.

We also need to maximize the traffic created from existing rankings and not just think about position.

Most importantly, we can see practical applications of this data for anyone looking to understand and maximize their content’s performance in natural search. Having the ability to quickly and easily create your own click curve and compare this against a set of benchmarks means you can now understand whether you have an optimal CTR.

What could be the next steps?
There is, however, plenty of scope for improvement. We are looking forward to continuing our investigation, tracking the evolution of search behavior. If you’d like to explore this subject further, here are a few ideas:

Segment search queries by intent (How does CTR vary depending on whether a search query is commercial or informational?)
Understand CTR by industry or niche
Monitor the effect of new Knowledge Graph formats on CTR across both desktop and mobile search
Conduct an annual analysis of search behavior (Are people’s search habits changing? Are they clicking on more results? Are they mining further into Google’s results?)
Ultimately, click curves like this will change as the underlying search behavior continues to evolve. We are now seeing a massive shift in the underlying search technology, with Google in particular heavily investing in entity- based search (i.e., the Knowledge Graph). We can expect other search engines, such as Bing, Yandex and Baidu to follow suit and use a similar approach.

The rise of smartphone adoption and constant connectivity also means natural search is becoming more focused on mobile devices. Voice-activated search is also a game-changer, as people start to converse with search engines in a more natural way. This has huge implications for how we monitor search activity.

What is clear is no other industry is changing as rapidly as search. Understanding how we all interact with new forms of search results will be a crucial part of measuring and creating success.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

For more including images see:
http://omhub.wordpress.com/2014/12/04/long-tail-ctr-study-the-forgotten-traffic-beyond-top-10-rankings/

This page about SEO and Page Rankings has been posted “By Mike Armstrong”

Special Corporate Web Marketing Package for Christmas…

Welcome to the new special offer web marketing package for Corporate Companies for Christmas!

This special Corporate Web Marketing Package is available from now up until 31/12/14.

6 Months Web Marketing for £500 per month.

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That’s a total of just £3,000.

The Special Corporate Web Marketing package for Christmas would consist of:
6 Months of Local, Regional & National SEO services;
6 Months of Social Media Management;
& 6 Months of Advertising via the MA Consultancy & WelshBiz Websites, Blogs & Network of Social Media Accounts with over 200,000 followers.

To subscribe to the special Corporate Web Marketing package or to discuss your web marketing requirements further please call: 07517 024979 or email: maconsultancy1@gmail.com .

You might also like these other Christmas Marketing Offers.

The Special Corporate Web Marketing Package for Christmas page was written “By Mike Armstrong”